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CENSUS'199 6'RECENSEMENT 



1996 Census 

Communications 

Evaluation 



Evaluation des 

Communications 

du Recensement de 1996 




VOLUME 2 



Statistics Statistique 
Canada Canada 



Canada 



Promotional and Reference Materials 



Outils de promotion et documents 

de reference 




; •j;^^'S^»CS 3TATJST.QUHJ 



CANADA 



CANADA 



MAY r /.-« 

MAI 6 2004 






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Writine Unit 3^ Sous-section de la redaction 

4.4 Publicite payee 

L'agence de publicite retenue devait voir a la production d'annonces radio et imprimees 
en fran9ais et en anglais. La production des toutes premieres annonces franfaises n'a pas 
atteint le niveau de qualite souhaite. Les textes, tant imprimes que radio, ont done a paitir 
de ce moment-la ete adaptes a I'inteme par I'equipe de redaction fran9aise. Bien que les 
textes franfais aient ete produits a I'inteme, la meconnaissance du fran9ais par l'agence a 
tout de meme occasionne des erreurs et des pertes de temps inutiles, principalement lors 
de la mise en page des armonces imprimees. 



4.5 Communications internes 

La gestion du Programme de communications du Recensement de 1996 etait assuree pai- 
une equipe composee du gestionnaire des communications et des trois chefs de sous- 
section. L'equipe de gestion se reunissait regulierement. Cette approche, bien qu'elle soit 
efficace en termes de gestion, ne contribue pas autant qu'une approche plus participative 
a developper im sentiment d'appartenance au projet chez les autres membres de l'equipe. 
En outre, I'information peut parfois circuler seulement au sein de l'equipe de gestion, 
information qui, dans certains cas, pourrait etre d'interet pour les autres membres de 
l'equipe. 



4.6 Processus d'approbation 

Tous les efforts ont ete faits pour que des textes finaux soient transmis a la traduction. 
Toutefois, de nombreux changements ont ete faits dans les textes originaux apres leur 
traduction. En raison des delais serres, nous ne disposons que de tres peu de temps pour 
inserer des changements dans un texte lorsque la traduction est terminee. Souvent, ces 
changements sont faits a la hate, autant en anglais qu'en fran9ais, ce qui augmente le 
risque d'erreurs (par exemple des differences de contenu entre les deux langues). 



5.0 Style Guide Binder 

The style guide was prepared for use by census communications staff in head office and 
the regional offices to ensure the census materials produced were consistent in 
capitalization, terminology, definitions, figures, spelling, punctuation and message; to 
provide direction for those areas in which there is no universal agreement among 
grammarians; and to provide direction on the use of sensitive phrasing. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996' 



Writing Unit 4 Sous-section de la redaction 



There was no census style guide for the 1991 Census. As a result, staff consulted The 
Canadian Style and other reference books for style questions. For areas that weren't 
addressed in the reference books, decisions were made, but not documented, so some 
staff were unaware of the proper style. This led to the creation of the 1996 Census Style 
Guide. 

The 1996 Style Guide Binder had 20 sections: 

Introduction 

Abbreviations 

Aboriginal Persons 

Agriculture 

Capitalization 

Collections 

Confidentiality 

Corporate Support 

Definitions and Terminology 

Disability 

Education 

Format 

General Information 

Grammar and Usage 

History 

Italics 

Numbers 

Rules in Writing, Spelling and Hyphenation 

Translation of the Census Questions 

Users of Census Data 



5.1 Method 

Style issues that had come up in the 1991 Census were discussed, a decision made and 
documented. As new issues arose, a decision was made and then added to the guide. It 
was also decided to include pertinent information on the census, such as numbers and 
dates, since Census Facts had not yet been produced. The binder was prepared in such a 
way that it could be updated regularly as new census-related style points arose and were 
added. Once an addition was made to the guide, staff who were on the distribution list 
could be sent revised pages to replace outdated pages, if necessary. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



fVriling Unit 5 Sous-section de la redaction 



5.2 Timing 

The guide was started in the winter of 1995 and the first edition was finished in the spring 
of 1995. 



5.3 Benefits 

This proved to be a good system to document style decisions. It will be useful in 
preparing the 2001 Census communications materials as well as the 1991 Census 
dissemination materials. 



5.4 Constraints 

Staff didn't familiarize themselves with the content of the guide as much as they could 
have. They sometimes came to the writing unit head with a question that could be 
answered by consulting the guide. Because of time constraints, updates to the guide were 
not sent otit regularly. 



5.5 Distribution 

The first edition of the guide was distributed in May 1995 to regional office census 
communications managers, head office census communications staff, the census project 
manager's secretary and Official Languages Division. 



6.0 Training Manual 

A binder on policies and procedures was created for census employees in Ottawa and the 
regions containing five sections: Organization, Administration, Communications 
Division, Reference Documents, Forms. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Writing Unit 6 Sous-section de la redaction 



6.1 Objectives 

To give new staff and permanent census staff a comprehensive reference source and 
appropriate background information on the Agency and its policies and procedures. It 
will be used as part of the training program for new census staff. 



6.2 Method 

The Atlantic Region developed the material related specifically to the census based on the 
Collections Project materials provided to the regions for training new staff. Additional 
information was added that was specific to the Census Communications project. 

In Ottawa, information was added to the general document that outlined the 
organizational structure, procedures and policies within the Communications Division. 



6.3 Distribution 

It was distributed in the fall of 1995. Translation was very time consuming and costly. 
Since this document had a lower perceived priority than some of the public relations 
materials, it was continually being moved back in both translation and editing. 



6.4 Constraints 

The binder was completed and distributed a few months after the bulk of the new staff 
had started work. By then they had finished their "training" period, felt they had acquired 
enough basic knowledge about the Census, Division, Agency or Region and were busy 
with work projects. Reading the manual was a low priority for them. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Wrilins Unit 7 ^ Sous-section de la redaction 

7.0 Recommendations 
Writing Unit 

• Hire staff to start work in January 2000 so that materials can be final for the fall of 
2000. 

• Retain the services of two French writer/editor/translators. Texts written in 
English were prepared in plain, everyday language. The on-site census translators 
made this style a priority when translating texts. 

• Send an electronic writing unit "good news" list to head office census 
communications staff and regional office census communications managers eveiy 
Monday detailing where each written material is in the production process, what 
is final and what is scheduled to be produced. 

• Have writing staff work overtime rather than contracting out work. Contracting 
out can use a lot of time since the contractor does not understand census concepts, 
timing is tight and as a result work often has to be edited. 

• Head office French translators should be available to the regional offices who 
need to consuh on areas such as style or a specific term, but the regions should be 
responsible for translating texts. 

• Make good communications with head office and the regional office a priority. 
This can be achieved by providing regular, detailed updates on the status of 
materials using e-mail and answering requests promptly. 

• The year prior to Census Day, prepare staff telephone contact lists (home and 
work), regional office staff telephone lists and subject matter contact telephone 
lists, and update regularly. 

Redaction / revision fran9aise 

• Les textes originaux devraient etre adaptes dans 1' autre langue officielle a 
I'inteme. Cette approche est plus rapide et plus facile a gerer. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Writing Unit * Sous-section de la redaction 

• Lorsque le redacteur etablit le contact avec I'expert pour la redaction d'un texte, il 
devrait demander le nom d'une personne-ressource ainsi que les documents de 
reference dans les deux langues officielles. De cette fa9on, les redacteurs affectes 
a la traduction du texte auraient sous la main des documents pertinents et le nom 
d'une personne-ressource pour resoudre des problemes de traduction. 

• Les reunions de section devraient etre plus frequentes (par exemple une fois par 
mois) et il devrait y avoir des reunions de sous-section sur une base reguliere. 
Des decisions d'equipe peuvent ainsi etre prises et I'information circule mieux au 
sein de I'equipe. 

• La production des annonces publicitaires devraient etre confiee a une agence qui a 
clairement demontre ses capacites a travailler dans les deux langues officielles. 

• Des textes finaux devraient etre soumis a la traduction. 

• Une copie du fonriulaire de demande d'article devrait etre jointe au texte original 
lorsqu'il est soumis a la traduction. 



Style Binder 

* 

• Update the guide regularly during the census period to keep everyone aware of the 
Guide's existence. 

• Red tag areas of particular importance, such as privacy and confidentiality. 

• Add a section on Aboriginal peoples. 

• Create an electronic version of the Guide. This will make it easy to update 
quickly. 

• Certain writing styles (e.g., capitalization and punctuation) are required by the 
Chief Stafistician's office. Sometimes these styles conflict with the styles 
required for communications materials. The guide should indicate what style is 
common usage in communications texts and what style is required for texts (e.g. 
letters. Briefing notes and House cards) prepared for the Chief Statistician. 

• On the page dividers, include the English heading with the French heading and 
vice versa so people who need to reference both languages can do so easily. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



,.,.,. ,, ., Sous-section de la redaction 
fVnting Unit 1 ■ 



Prepare a cross-reference index so it is clear when topics are covered in more than 
one chapter. 



Training Binder 



Distribute prior to the hiring of new staff so the staff can read it as part of their 
training/orientation before they become too busy. 

Managers should provide updates as appropriate. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1 996 



Promotional Malerials ^ Outils de promotion^ 

Promotional Materials 

1.0 Background 

Promotional materials were created for external use by census public relations staff at 
head office and regional offices, as well as by Census Area Managers: they were 
distributed to various publics, including Statistics Canada staff, with a view to informing 
respondents about various aspects of the census and its importance to society. In some 
cases, the regional offices produced their own materials based on materials provided by 
head office as a guidance for accuracy and tone. 

2.0 Written Materials Binder 

The Written Materials Binder contained copies of all available materials. A similar 
written materials binder was produced for the 1991 Census. Three major changes were 
initiated for the 1 996 Census written materials binder: 

the writing took on a more serious tone and a "to-the-point" style, with emphasis 
on plain language; 

fewer and shorter facts sheets were produced, resulting in less overlap/duplication 
of topics; 

• a simpler numbering system was implemented. 

The numbering system for the fact sheets and other written materials used a letter that 
corresponded to the type of material; for example, F-03(date) for the third fact sheet 
produced, A-05(date) for the fifth article produced, S-2(date) for the second speech 
produced. This method proved to be very effective and should be used again. 

2.1 Contents 

The 1996 Written Materials Binder was distributed to Census Communications staff, the 
Collections Project Manager and the Census Manager. It had the following 10 sections: 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials £ Outils de promotion 

2.1.1 Articles (27) 

One short standard, one long standard, 25 special requests; prepared for publication in 
employee newsletters. 

It was sometimes necessary to explain to clients what could be covered in custom articles. 
In a 250 word article, for example, not much can be said about the census apart from 
some general statements in a few paragraphs. Sometimes clients expected a lot more and 
were disappointed. 

2.1.2 Briefing notes (12) 

Background information notes (one to two pages) prepared for census spokespersons 
dealing with the public/media in response to events/issues. 

2.1.3 Fact Sheets (82) 

Half to one-page sheets on various aspects of the census were prepared for public 
relations staff to give to segmented publics. 

2.1.4 Focus for the Future (5) 

History of the Census, Census of Agriculture, Census Content, Census Processing, 
Census Dissemination. In the 1991 Census, Focus deah with the public communications 
aspect of the census, and articles covered various general topics and were written in a 
light, humorous style. For the 1996 Census, each issue dealt with a theme - a particular 
stage of the census process ~ and the writing took on a much more serious, in-depth, and 
sometimes technical tone. These issues were useful as reference/fact checking sources 
when preparing other written materials. It was also used externally as an information tool 
by the Canadian Global Almanac and the University of Toronto. 

2.1.5 Media (4) 

Community/ethnic newspaper package; Parliamentary Press Gallery/Mainstream media 
press release; Local TV station package; Local radio stations on air reminder. 

2.1.6 Miscellaneous (12) 

Flyers, order forms, quizzes, etc. 

2.1.7 Multilingual materials (2) 

One multilingual brochure in 14 languages (English, French, Mandarin Chinese, 
Croatian, Amharic, Arabic, Polish, Russian, Tamil, Vietnamese, Somali, Spanish, 
Punjabi, Dari); produced on separate letterhead sheets in 33 additional languages 
(Armenian, Bengali, Mandarin Chinese (simple characters), Creole, Farsi, German, 
Greek, Gujarati, Hindi, Italian, Japanese, Khmer, Korean, Laotian, Macedonian, 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials 3 Outils de promotion 

Mandarin Chinese (simplified characters). Mandarin Chinese (traditional characters), 
Portuguese, Punjabi, Polish, Romanian, Russian, Serbian, Slovenian, Somali, Spanish, 
Tagalog, Tamil, Thai, Turkish, Ukrainian, Urdu, Vietaamese). 

An operational brochure was produced in single language sheets in the same 47 
languages as the text for the multilingual brochure. 

2.1.8 Newsletters (11) 

Four-page information booklet geared to a specific groups similar in format and design. 
Each one included sections on the main reasons why the census is conducted and 
confidentiality, as well as sections on other census related information that would be 
pertinent to the particular audience. 

The newsletters were well received - very compact and audience-specific. They were a 
much neater, more efficient and attractive alternative to providing a large package of fact 
sheets when a specific group requested information for its members, cliental, etc. 
Additional audiences for 2001 include seniors, the medical commimity, youth. Aboriginal 
Peoples and special needs groups. Each one should contain a standard phone number for 
the regions such as a 1-800 number. 

2.1.9 Speeches (3) 

Verbatim speeches and speaking notes that were given to internal/external audiences on 
various aspects of the census by census management staff 

2.1.10 Staffing materials (4) 

Information sheets prepared for members of the general public interested in obtaining a 
temporary position with census collections or processing. 



2.2 Method 

The content/subjects of newsletters, fact sheets, miscellaneous texts and Focus for the 
Future was determined in advance, with more of them added later if there was a demand 
for a particular topic; articles, speeches and briefing notes were prepared in response to 
special requests. The multilingual texts were based on those for the 1991 Census, with a 
rewrite to match the plain language tone of the other written materials. All texts had a 
census communications approval form (Appendix 1). Those sent to subject matter 
contact persons for review and sign-off had a subject matter approval form (Appendix 2). 
A table of contents is attached for information (Appendix 3). 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials 



Outils de promotion 



2.3 Timing 



Everything was completed by April 1996. The following are the various start times. 



Product 


Start Date 


Speeches and newsletters 


spring of 1995 


Focus for the Future 


summer of 1996 


fact sheets and standard articles 


fall of 1995 


special request articles 


December 1996 


quizzes in January 





2.4 Special Requests 

A special request sheet for custom articles was produced to document details about the 
request (Appendix 4). This worked well, clarifying parameters and allowing more 
efficient production of these materials. 



3.0 Census SCAN articles - regular issues 



3.1 Background 

Census-related articles were published in each issue of SCAN during the year leading up 
to the 1991 Census. We looked at the topics of the 1991 Census articles to come up with 
ideas for the 1996 articles and then added others. 

The one to two pages of census-related articles that appeared in each issue were mainly 
written by census communications staff (head office and regional offices). One article 
was written by a non-census employee. Articles mainly focused on census-related 
events, such as speeches, meetings, open houses and regional office activities. 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Promotional Materials 5 Outils de prormuion 

3.2 Objective 

To promote awareness of the census among Statistics Canada staff. 

3.3 Method 

The writing unit was originally in charge of coordinating the SCAN articles, but this 
proved too time-consuming while there were more urgent priorities for the unit. In the 
summer of 1995, the job was then passed on the public relations unit, which was 
responsible for internal communications. The process runs much more efficiently like 
this, since the writing unit's busy period is in the summer and fall prior to Census Day. 

Articles were assigned, written and then sent to the writing unit for editing and review, to 
subject matter, if necessary, and then to the Census Commtmications project manager for 
final approval. The articles were then passed on to the editor of SCAN for further editing 
and did not return to Census Communications. If too many articles were submitted for a 
particular issue, the SCAN editor would hold back one or more articles of a less timely 
nature for publication in the following issue of SCAN. 

3.4 Schedule 

Started the articles in the August 1995 issue and continued to the July 1996 issue. The 
SCAN editor prepared the production schedule. 

3.5 Constraints 

Originally, a verbal agreement was worked out concerning the roles of the three staff 
involved in the production of the census articles (the SCAN editor, the head of the 
writing unit and the member of the public relations unit). This was followed up with a 
meeting once it was recognized that confusion existed so that the roles of the three people 
involved were discussed and documented on paper, the process of 
writing/editing/translating articles (and photos) within the writing unit and getting them 
to the SCAN editor in final form ran smoothly. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials 6 Outils de promotion 

3.6 Distribution 

Paper copies were put in SCAN boxes in the R.H. Coats Bldg., Jean Talon Bldg., Main 
Cafeteria and the Aviation Station, and sent to HaHfax, Montreal, Toronto, Winnipeg, 
Regina, Edmonton, Calgary, Vancouver. An electronic copy was put on the Internal 
Communications Network by the Internal Communications Section staff. 

SCAN has a print run of 3,400. 

4.0 SCAN - special Census issue 

4.1 Background 

An agreement was worked out between the manager of the Internal Communications 
Section and the Census Communications Manager that the Census Writing Unit assume 
responsibility for the July 1 996 issue of SCAN, since the regular editor would be on 
assignment elsewhere. SCAN's regular editor suggested the issue be devoted to the 
census, which seemed fitting since Census Day had just finished and there were a number 
of census articles already prepared for this issue. 



4.2 Description 

A 16-page bilingual issue of SCAN devoted to the census replaced the regular July 1996 
issue of SCAN. The first page contained an article and photos of promotional census 
activities that took place across the country. Each following page was devoted to one of 
the five regions two pages for head office, comprising 8 pages in each official language. 
Articles covered all aspects of the census process. The print-run was 3,400. 



4.3 Objective 



To educate Statistics Canada staff about the magnitude of the census project and to 
provide the regional office with recognition of the important role they play in the success 
of the census. The design of one page devoted to each regional office allowed regional 
staff to copy their page and send out to the field people. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials 7 _- Outils de promotion 



4.4 Method 

An English writer and French writer were assigned as editors to coordinate the issue. 
They consulted regularly with the SCAN editor on all aspects of the production. All 
members of the Census Communications Section contributed articles as well as the 
regional office staff. Communications Division's Systems and Production Unit formatted 
the pages, the census communications' project manager and head of Writing Unit signed 
off the final English text, which was then translated by the Writing Unit. The final 
. English and French copy was sent to the SCAN editor, who arranged the printing, and to 
the Intemal Communications Section, who put it on the ICN. SCAN paid for the regular 
print-run in the standard two-colour process and Census Communications paid for the 
extra charges for the four colour process. 



4.5 Schedule 

Work on SCAN began in early June 1996. English and French copies were sent to print at 
the end of July, with copies on stands at the beginning of August. 



4.6 Constraints 

The project was delayed two weeks and sent to the printer's late because 
Communications Division's Systems and Productions staff were working on formatting 
the Canada Yearbook, a divisional priority. 



4.7 Distribution 

Paper copies were put in SCAN boxes in RH Coats Bldg., Jean Talon Bldg., Main 
Cafeteria and Aviation Station, and sent to Halifax, Montreal, Toronto, Winnipeg, 
Regina, Edmonton, Calgary and Vancouver. An electronic copy was put on the Interna! 
Communications Network by the Intemal Communications Section's staff. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials 8_^ Qutils de promotion 

5.0 Recommendations 

Written Materials Binder 

• All fact sheets and newsletters should be completed by September to allow public 
relations people to distribute to their sectors well in advance of the census. 

• Send materials to the regional offices in smaller packages and more frequently. 

• Prepare a table of content for the first materials produced and update regularly. 

• Texts should be sent electronically to the regional offices as soon as they are final. 

• The form for special request articles should have a section on the format required. 

• Focus for The Future should be continued using a serious tone with in-depth 
themes. 

• Subject matter staff should only be contacted once for information. Writers 
should check Qs & As and Census Facts as their first step/research. 

• Put all external written materials in one binder, including the teacher's kit 
activities and the SCAN articles. 

• Use generic titles for custom articles when they are reproduced for the binder so 
they can be referenced and used again for other organizations in the same field. 

• Keep approvals outside the Census Communications Section to a minimum to 
facilitate speedy production of written materials. This is especially important for 
the fact sheets. 

• Prepare fewer questions for the quizzes. 

SCAN - regular issues 

• Keep the coordination of SCAN articles a function of the public relations unit, as 
part of the census internal communications program. Members of both the 
writing unit and the public relations unit should contribute articles, as well as 
regional office staff. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Promotional Materials ^9 ^ Outils de promotion 



SCAN staff should be solely responsible for the coordination of photos. If a 
writer is asked to arrange a photo, the request should be forwarded to the SCAN 
editor. 

Articles on the census submitted by non-census employees should continue to be 
reviewed by Census Communications. 

English and French translations of the articles should be arranged by SCAN staff 
and paid for by SCAN, unless the authors are from census communications, head 
office, in which case they should be submitted to SCAN in both official 
languages. 

A meeting should be arranged between the census communications person in 
charge of coordinating SCAN articles and the SCAN editor well in advance of the 
preparation of articles and each party's responsibilities should be clearly defined. 

Review the 1996 Census articles when determining topics for the 2001 Census 
articles, as a way to come up with ideas. 



SCAN - special Census Issue 

• To be useful to the regional offices a special SCAN census issue should be printed 

and distributed prior to Census Day, not three months later. 

Some of the regional offices didn't send enough text and photos to fill their page 
and head office census staff had to prepare articles and request photos at the last 
minute. Head office should give the ROs a minimum word count and photo 
count. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



APPENDK/APPENDICE 1 



CENSUS COMMUNICATIONS/ 
COMMUNICATIONS DU RECENSEMENT 



1:/ r?^;- ' ApgrnvalFoh^ 
V ;vr ,;. Fofiriulaire d*appr6bation 


■ ^: 


Ule/TUre 




Subject Matter approval/Approbation du 




sp6cialiste 


Officer/Agent 


Date 


Program approval/Approbation du charg6 




de programme 


J. Beckstead 


Date 


Proof-reading English approved/ Revision et 




correction de la version anglaise approuv6es 


Officer/A sent 


Date 


Proof-reading French approved/ R6vision et 




correction de la version frangaise approuv6es 


Officer/Agent 


Date 


Comparison of English/French/ Comparaison 




des versions firanfaise et anglaise 


Officer/Agent 


Officer/Agent 


Text approved by Dale/ 


^"^ 


Texte approuvi par Dale 


Signature \A ^ 


Ready for Typesetting/Pret pour la mise 




en page 


D. Sewell 


Date 


Ready for Printing/Pretpour Vimpression 




D.Sewell 


Datft 



APPENDIX/APPENDICE 2 



CENSUS ■ m6' RECENSEMINI 




Census Cornrnunications 
Communications du Recensement 



Approval Form - Formulaire d'approbation 


To be approved: / 
A etre approuve: 




Data/ 
donnees 




Tables / 
tableaux 




Content/ 
contenu 






To/ A: 


1^----------^^-^-^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ ''^^^^^^^^^^- ^^^^^^»^^^^^^' ,^.m.^.,^,.,,,,^.^^M.m,,,mmm 


From / De : 




Tel. / N° tdl. : 




Project Tide /Titre: 




Use / Utilisation : 




Review/Revue 






Final Version / Version Finale 




Date Sent / Envoy6 le : 


. 


Date Due / Retoumez le : 




Approval / Approbation 




Approved - no comments / Approuve - aucun commentaires 






Approved - comments attached / Approuve - commentaires inclus 




Not Approved - comments / Non approuve - commentaires 




Comments / Commentaires 


• 
• 












. ■ 






Signature : Date : 



APPENDK/APPENDICE 3 



ARTICLES 



A-1(E) 

A-2(E) 

A-3(E) 

A-4(E) 

A-5(E) 

A-6(E) 

A-7(E) 

A-8(E) 

A-9(E) 

A- 10(E) 

A-11(E) 

A-12(E) 

A- 13(E) 

A-14(E) 

A- 15(E) 

A- 16(E) 

A-17(E) 

A-18(E) 

A-19(E) 

A-20(E) 

A-21(E) 

A-22(E) 

A-23(E) 

A-24(E) 

A-25(E) 

A-26(E) 



TABLE OF CONTENTS 



The 1996 Census and Canada's Beef Industry 

1996 Census ~ Canada's 18th Census Since Confederation 

Seniors Federation of New Brunswick 

Do you Know About Census Day? 

The Census and Health Care 

Canada's Correctional Institutions and the 1996 Census 

The Census and the Canadian Commuter 

Coming Soon... the Census of Agriculture 

The Census and Members of the Royal Canadian Legion 

Senior's Info Exchange - Health Canada 

The 1996 Census Teacher's Kit 

Census of Agriculture and Conunercial Poultry Hatcheries 

The 1996 Census and Aboriginal Peoples 

Official Languages and the Census 

Census Day... just around the comer! 

The Census and the Canada Safety Council 

Census Day approaching 

Helping Newcomers to Canada "count themselves" in on Census Day 

Literacy Groups and the 1996 Census 

Foster Parents and the 1996 Census 

The 1996 Census: A Portrait of Your Neighbourhood 

The Census and Canada's Horticulture Industry 

The 1996 Census of Agriculture - Coming Your Way 

The Census of Canada: Coming to Your Household 

Census Day in Canada is Tuesday, May 14, 1996 

The 1996 Census and Canada's Armed Forces 

1996 Count Yourself In! (CST) 



(Agriculture) 

(General) 

(Seniors) 

(Youth) 

(Health) 

(Penal Institutions) 

(Transportation) 

(Agriculture) 

(Seniors/Military) 

(Senior's Health) 

(Teacher's Kit) 

(Agriculture) 

(Aboriginal) 

(Official Languages) 

(Agriculture) 

(Safety) 

(General) 

(Ethnic) 

(Literacy) 

(General) 

(Greneral) 

(Agriculture) 

(Agriculture) 

(General) 

(Municipality) 

(Militarj') 



BRIEFING NOTES 



BN-0 1 (E) Selection of Candidates to fill Census Representative Positions 
BN-02(E) Background: Employment Equity Act and Census Question 
on Population Group 



(Staffing) 
(Question 19) 



.12 



2- 



BN-03(E) Background/Recommendation: News Release - 1996 Census 

BN-04(E) Background: Corporate Support for the 1996 Census 

BN-05(E) Human Rights Commission 

BN-06(E) Employment Equity Art 

BN-07(E) Census Staffing: Commissioners and CRs 

BN-08(E) Visible Minorities Question 

BN-09(E) Challenges for the 1996 Census of Population 

Communications Program 
BN- 1 0(E) Challenges for the 1 996 Census of Agriculture 

Communications Program 
BN- 1 1 (E) Counting Unpaid Work in the 1 996 Census 
BN-12(E) Safety of Field Staff 



(Media) 

(Support) 

(Assistance) 

(Equity) 

(Staffing) 

(Minorities) 

(Communications) 

(Communications) 

(Unpaid Work) 

(Safety) 



FACT SHEETS 



F- 1 (E) An Environmentally Friendly Census 

F-2(E) Everyone counts in the 1996 Census! 

F-3(E) Where will you be on May 14, 1996? 

F-4(E) 1 996 Census Materials - Order Form 

F-5(E) 1 996 Census of Agriculture Materials - Order Form 

F-6(B) Testimonial Consent and Approval Form 

F-7(E) Need Information about the Census? Call the Census Help Line 

F-8(E) Enumeration ofCrewsofMerchant Vessels on Census Day 

F-9(E) Embassy and Military Personnel Abroad on Census Day 

F-10(E) The Census: A Tradition Since 1666 

F- 11 (E) Milestones in the History of the Census 

F- 12(E) Census Questions Available in Many Formats (49 languages) 

F-13(E) The 1996 Census Slogan and Logo Are Everywhere! 

F- 1 4(E) On Board Ship on Census Day? 

F-15(E) Senior Citizens and the 1996 Census 

F- 1 6(E) Informal Proclamation 

F- 1 7(E) Mayor' s Proclamation 

F- 1 8(E) Municipal Council Resolution 

F- 1 9(E) Your Privacy Is Important 

F-20(E) Confidentiality: Your Right 

F-2 1 (E) The Census and the Statistics Art 

F-22(E) Promotional Materials 

F-23(E) Census paints a clear picture of farming 



(Environment) 

(General-long) 

(General-short) 

(Form) 

(Form) 

(Form) 

(CHL) 

(Ships) 

(Abroad) 

(History) 

(History) 

(Ethnic) 

(Slogan/Logo) 

(Ships) 

(Seniors) 

(Proclamation) 

(Proclamation) 

(Proclamation) 

(Privacy) 

(Confidentiality) 

(Legal Aspert) 

(General) 

(Agriculture) 



./3 



-3 



F-24(E) Canadian Municipalities and the Census 

F-25(E) Newfoundland and Labrador Municipalities and the Census 

F-26(E) Nova Scotia Municipalities and the Census 

F-27(E) Ontario Municipalities and the Census 

F-28(E) The Census: It's the Law 

F-29(E) Travelling in Canada on Census Day? 

F-30(E) Travelling Outside Canada on Census Day? 

F-3 1 (E) Tips on Completing Your 1996 Census of Agriculture 

Questionnaire 

F-32(E) 1991 Census Facts - Language 

F-33(E) Canada's Youth and the 1996 Census 

F-34(E) University and College Students and the 1996 Census 

F-35(E) The 1996 Census: Senior Citizens Count! 

F-3 6(E) Message to Employees from Deputy Ministers of 

Government Departments 

F-3 7(E) The Northern Census 

F-3 8(E) Developing the Census Questions 

F-390E) The 1996 Census Teacher's Kit 

F-40(E) Ethnic Groups and the 1996 Census 

F-41(E) E-Mail Messages for the 1996 Census 

F-42(E) Questions and Answers about the 1996 Census of Canada 

F-43(E) Centralized Edit and the 1996 Census 

F-44(E) Jobs for the Census 

F-45(B) May 14, 1996 is Census Day 

F-46(E) Census E-Mail Message for Embassies 

F-47(E) 1996 Census Question 30: Household Activities 

F-48(E) 1 996 Census Question 47 : Income 

F-49(E) 1 99 1 Census Facts: Housing 

F-50(E) 1 996 Census Questions 22 and 23 : Mobility 

F-5 1(E) 1996 Census Questions 7 and 8: Activity Limitations 

F-52(E) 1996 Census Questions 1 to 6: 

Basic Population Information 

F-53(E) 1996 Census Questions 13 to 21: Socio-cultural Information 

F-54(E) 1996 Census Questions 24 to 29: Education 

F-55(E) 1996 Census Questions 9 to 12: Language 

F-56(E) 1991 Census Facts: Labour Market Activities 

F-57(E) 1991 Census Facts: Mobility 

F-S8(£) 1991 Census Facts: Basic Population Information 

F-59(E) 1991 Census Facts: Education 

F-60(E) 1991 Census Facts: Income 



(Municipalities) 

(Municipalities) 

(Municipalities) 

(Municipalities) 

(Legal Aspect) 

(Travel) 

(Travel) 

(Agriculture) 

(Language) 

(Youth) 

(Youth) 

(Seniors) 

(Federal Government) 

(Aboriginal) 

(Consultation) 

(Teachers) 

(Ethnic) 

(General) 

(General) 

(Centralized Edit) 

(Employment) 

(General) 

(Embassies) 

(Unpaid Work) 

(Income) 

(Housing) 

(Mobility) 

(Disability) 

(Basic Population) 

(Social-cultural) 

(Education) 

(Language) 

(Paid Work) 

(Mobility) 

(Basic Population) 

(Education) 

(Income) 



.../4 



F-6 1 (E) 1 996 Census Questions HI to H8 : Housing 

F-62(E) 1996 Census Questions 3 1 to 46: Labour Market Activities 

F-63 (E) 1 996 Census of Canada: Enumeration of Canadians Abroad 

F-64(E) 1996 Census Question 19: Population Group 

F-65(E) The 1996 Census Question 2: Relationship to Person 1 

F-66(E) May 14 is Census Day (Large print) 

F-67(E) 1991 Census Facts: Socio-cultural Information 

F-68(E) 1996 Census Multilingual Materials 

F-69(E) It's Not Too Late to Count Yourself In! 

F-70(E) The 1996 Census: Travellers and Form 3 

F-7 1 (E) Completing the 1 996 Census Form: Assistance Available 

for those with Special Needs 

F-72(E) 1991 Census Facts: Women 

F-73(E) The 1996 Census: Residents of a Shelter, Hotel, Mission 

orYMAWCA 

F-74(E) The 1996 Census: Residents of an Interval House, Transition 

House or Shelter for Battered Women 

F-75(E) Statistics Canada and Business: Working Together 

F-76(E) When will the 1 996 Census ResuUs be Available? 

F-77(E) Testimonials: Atlantic Region 

F-78(F) Testimonials: Quebec Region 

F-79(E) Testimonials: Head Office 

F-80(E) Testimonials: Prairie Region 

F-8 1 (E) Testimonials : Pacific Region 

F-82(E) Testimonials: Census of Agriculture 



(Housing) 

(Paid Work) 

(Embassies) 

(Census Content) 

(Census Content) 

(General) 

(Socio-cultural) 

(Ethnic) 

(Post-Census) 

(Travellers) 

(Disability) 
(Women) 

(Homeless) 

(Women) 
(Business) 
(Resuhs) 
(Testimonials) 
(Testimonials) 
(Testimonials) 
(Testimonials) 
(Testimonials) 
(Testimonials) 



FOCUS FOR THE FUTURE 



Vol. 10, No. 1 
Vol. 10, No. 2 
Vol. 10, No. 3 
Vol. 10, No. 4 
Vol. 10, No. 5 
Vol. 10, No. 6 



History of the Census 
Census Content 
Census of Agriculture 
Census Collections 
Census Processing 
Census Dissemination 



.15 



-5- 



M£mA 



ME- 1 (E) Community/ethnic newspaper package 

Letter to editor 
Information release 
General Article 
Community Profiles 
Lanark 

Leeds and Grenville 
Stormont, Dundas and Glengarry 
Prescott and Russell 
Regional Municipality of Ottawa-Carleton 

ME-2(E) Parliamentary Press Gallery/Mainstream media 

Press Release 

ME-3(E) Local TV station package 

Letter 
Census stock shots 

ME-4(E) Local radio stations 

On air reminder 



MISCELLANEOUS 



M- 1 (E) Major Milestones 

M-2(B) Letter fi-om District Office Manager to residents 

M-3(E) Request for an article 

M-4(E) Census Information for Travellers 

M-5(E) Lightboard Message 

M-6(E) Teacher's Kit Flyer 

M-7(E) Request for material 

M-8(E) 1996 Census Materials - Order Form (5 pages) 

M-9(E) Test Your Knowledge - 1 99 1 Census Results 

M- 1 0(E) Test Your Knowledge - Census of Agriculture 

M- 1 1 (E) Test Your Knowledge - Census History 



M 



6- 



M- 12(E) Test Your Knowledge - 1 996 Census Facts 

1996 Census Contact List 



MULTILINGUAL 



ML- 1(E) Multilingual Ethnic Brochure (French, Mandarin Chinese (traditional characters), 
Croatian, Amharic, Arabic, Polish, Russian, Tamil, Vietnamese, Somali, Spanish, 
Punjabi, Dari)* 

ML-2(B) Single Language Ethnic Sheets (Amharic, Arabic, Bengali, Creole, Croatian, Dari, 
Farsi, German, Greek, Gujarati, Hindi, Hungarian, Italian, Japanese, Khmer, 
Korean, Laotian, Macedonian, Mandarin Chinese (simplified characters). Mandarin 
Chinese (traditional characters), Portuguese, Punjabi, Polish, Romanian, Russian, 
Serbian, Slovenian, Somali, Spanish, Tagalog, Tamil, Thai, Turkish, Ukrainian, 
Urdu, Vietnamese. 



* 



Text available on separate sheets in Armenian, Bengali, Mandarin Chinese (simple 
characters), Creole, Farsi, German, Greek, Gujarati, Hindi, Italian, Japanese, Khmer, 
Korean, Laotian, Macedonian, Magyar, Portuguese, Romanian, Serbian, Slovenian, 
Tagalog, Thai, Turkish, Ukrainian and Urdu. 



NEWSLETTERS 



N- 1 (E) Statistics Canada and Business. . .Working Together 

N-2(E) Statistics Canada and Agriculture. . .Working Together 

N-3(E) Statistics Canada and the Federal Government. . .Working Together 

N-4(B) Everyone Counts in the 1996 Census (Family) 

N-5(E) Statistics Canada and Ethnic and Cultural Communities... Working Together 

N-6(E) Statistics Canada and Your Organization. . .Working Together 

N-7(E) Information About the 1996 Census of Canada (Police) 

N-8(E) Census Information for Base Co-Ordinators in Canada 

N-9(E) The Census and Canadians Outside Canada on Census Day 

N-10(E) The Census and Members of Parliament 

N-11(E) The 1996 Census (Media) . 



./7 



-7- 



SPEECHES 



S- 1 (B) What' s Happening with the 1 996 Census? (bilingual) 

S-2(E) Collection Expectations for the 1996 Census 

S-3 (E) Challenges of the 1 996 Census 



STAFFING 



ST- 1 (E) 1 996 Census StaflSng 2,53 5 Census Commissioner Jobs 

ST-2(E) 1 996 Census Staffing 3 5,200 Census Representative Jobs 

ST-3 (E) Census of Canada Job Opportunities 



ARTTCLES 



TABLE DES MATIERES 



A-1(F) 
A-2(F) 
A-3(F) 
A-4(F) 
A-5(F) 
A.6(F) 

A-7(F) 
A-8(F) 
A-9(F) 

A-10(F) 
A-11(F) 

A-12(F) 
A-13(F) 
A-14(F) 
A-15(F) 
A-16(F) 

A-17(F) 
A-18(F) 

A- 19(F) 
A-20(F) 
A-21(F) 
A-22(F) 
A-23(F) 
A-24(F) 
A-25(F) 
A-26(F) 



Le Recensement de 1996 et rindustrie du boeuf du Canada 

Recensement de 1996 18'depuis la Confederation 

Federation des aines du Nouveau-Brunswick 

Le Jour du recensement, vous connaissez ? 

Le recensement et les soins de sante 

Les ^tablissements correctionnels du Canada et 

le Recensement de 1996 

Les navetteurs canadiens et le Recensement 

Le Recensement de I'agriculture de 1996.. .c' est pour bientot 

Le recensement et les membres de la Legion 

royale canadienne 

Article pour Info Echange pour les aines 

La Trousse de I'enseignant du 

Recensement de 1996 (Trousse de I'enseignant) 

Les couvoirs commerciaux et le Recensement de I'agriculture (Agriculture) 



(Agriculture) 

(General) 

(Ain6s) 

(Jeune) 

(Sante) 

(Etablissements correctionnels) 
(Transportation) 
(Agriculture) 

(Aines/Militaire) 
(Ain^s/Sant6) 



Les peuples autochtones et le Recensement de 1996 

Les langues officielles et le recensement 

Le jour du recensement approche a grands pas 

Le Conseil national de la securite au Canada et 

le Recensement de 1996 

Le recensement est a nos portes 

Pour aider les nouveaux immigrants a participer au 

recensement du Canada 

Les groupes pour I'alphab^tisation et le Recensement de 1996 

Les parents de famille d'accueil et le Recensement de 1996 

Le Recensement de 1996 : un portrait de votre quartier 

Le Recensement de 1996 et I'industrie horticole canadienne 

Le Recensement de I'agriculture de 1996 s'en vient 

Le Recensement du Canada est a nos portes ! 

Le mardi 14 mai prochain sera jour de recensement au Canada 

Le Recensement de 1996 et les Forces armees canadiennes 

Le Recensement de 1996 Soyez du nombre ! (TSC) 



(Autochtone) 

(Langues officielles) 

(Agriculture) 

(Security) 
(General) 

(Ethnique) 

(Alphabetisation) 

(General) 

(General) 

(Agriculture) 

(Agriculture) 

(G6n6ral) 

(Municipaliti) 

(Militaire) 



./2 



2- 



NOTES DOCTTMENTAIRES 



BN-01(F) Selection des candidats pour combler les postes de recenseur 
BN-02(F) Questions sur les minorites visibles 
BN-03(F) Communique - Recensement de 1996 
BN-04(F) Programme de parrainage Recensement de 1996 
BN-05(F) Note documentaire pour la Conunission 

des droits de la personne 
BN-06CF) Loi sur I'equite en matiere d'emploi 
BN-07(F) Dotation au recensement : conunissaires au recensement 

et recenseurs 
BN-08(F) Question sur les minorites visibles 
BN-09(F) Defis du Recensement de la population de 1996 

Programme de communications 
BN- 1 0(F) Defis du Recensement de 1' agriculture de 1 996 

Programme de communications 
BN- 1 1 (F) Le travail non remunere et le Recensement de 1 996 
BN- 12(F) S^curite du personnel sur le terrain 



(Dotation) 

(Question 19) 

(M^dia) 

(Parrainage) 

(Assistance) 
(Equit6) 

(Dotation) 
(Minorites) 

(Communications) 

(Communications) 

(Travail non remun6r6) 

(S^curite) 



FETJTLLETS B 'TNFORMATION 



F-1(F) Un recensement ecologique (Environnement) 

F-2(F) Tout le monde compte au Recensement de 1996 ! (Greneral-long) 

F-3(F) Ou serez-vous le 14 mai 1996 ? (General-court) 

F-4(F) Bon de commande - Recensement de 1996 (Bon de commande) 

F-5(F) Bon de commande - Recensement de I'agriculture de 1996 (Bon de conunande) 

F-6(B) Temoignage - Fiche de consentement et d' approbation (Fiche) 

F-7(F) Besoin d'information sur le recensement ? Telephonez a 

I'Assistance telephonique du recensement (ATR) 

F-8(F) Denombrement des membres d' equipage des navires marchands (Navires) 

F-9(F) Le personnel des ambassades et des Forces armees a 

r exterieur le jour du recensement (Etranger) 

F- 10(F) Le recensement au Canada : une tradition etablie depuis 1666 (Historique) 

F-1 1(F) Dates marquantes dans I'histoire du recensement (Historique) 

F- 12(F) Les questions du recensement en plusieurs langues et formats (Ethnique) 

F-13(F) Le logo et le slogan du Recensement de 1996 s'affichent partout ! (Slogan/Logo) 



73 



-3- 



F-14(F) 


Les personnes a bord d'un navire le jour du recensement 


(Navires) 


F- 15(F) 


Les personnes agees et le Recensement de 1996 


(Aities) 


F- 16(F) 


Proclamation non officielle 


(Proclamation) 


F- 17(F) 


Proclamation du maire 


(Proclamation) 


F- 18(F) 


Resolution du Conseil municipal 


(Proclamation) 


F- 19(F) 


Votre vie privee est importante 


(Vie privee) 


F-20(F) 


La confidentiality : votre droit 


(Confidentiallit6) 


F-21(F) 


Le recensement et la Loi sur la statistique 


(L^galit^) 


F-22(F) 


Materiel de promotion Quelques suggestions d'utilisation 


(G^n^ral) 


F-23(F) 


Le recensement brosse un tableau complet de I'agriculture 


(Agriculture) 


F-24(F) 


Les municipalit^s canadiennes et le recensement 


(Municipalites) 


F-25(F) 


Les municipalites de Terre-Neuve et du Labrador et le 






recensement 


(Municipalites) 


F-26(F) 


Les municipalites de la Nouvelle-Ecosse et le recensement 


(Municipalites) 


F-27(F) 


Les municipalites de I'Ontario et le recensement 


(Municipalites) 


F-28(F) 


Le recensement : c'est la loi 


(Legalite) 


F-29(F) 


Vous voyagerez au Canada le jour du recensement ? 


(Voyager) 


F-30(F) 


Vous voyagerez a I'exterieur le jour du recensement ? 


(Voyager) 


F-31(F) 


Quelques conseils pour bien remplir votre questionnaire du 






Recensement de I'agriculture de 1996 


(Agriculture) 


F-32(F) 


Info-recensement de 1991 - Langue 


(Langue) 


F-33(F) 


Les jeunes et le recensement 


(Jeune) 


F-34(F) 


Les ^tudiants des colleges et des universites et le Recensement de 1996 (Jeune) 


F-35(F) 


Le Recensement de 1996 : les personnes ag6es comptent 


(Aines) 


F-36(F) 


Message adresse aux employes par les sous-ministres 






de difFerents ministeres 


(Ministeres federaux) 


F-37(F) 


Le Recensement du Nord 


(Autochtone) 


F-38(F) 


Elaboration des questions du recensement 


(Consultation) 


F-39(F) 


La Trousse de I'enseignant du Recensement de 1996 


(Enseignants) 


F-40(F) 


Les groupes ethniques et le Recensement de 1996 


(Ethnique) 


F-41(F) 


Messages electroniques du Recensement de 1996 au personnel (G6n^ral) 


F-42(F) 


Questions et reponses sur le Recensement de 1996 


(General) 


F-43(F) 


Le controle centralise et le Recensement de 1996 


(Controle centralise) 


F-44(F) 


Emplois du Recensement de 1996 


(Emploi) 


F-45(B) 


Le 14 mai sera jour de recensement 


(General) 


F-46(F) 


Message electronique du recensement pour les ambassades 


(Ambassades) 


F-47(F) 


Question 30 du Recensement de 1996 : Activites a 






iamaison 


(Travail non remunere) 


F-48(F) 


Question 47 du Recensement de 1996 : revenu 


(Revenu) 



74 



-4- 



F-49(F) 
F-50(F) 
F-51(F) 
F-52(F) 

F-53(F) 

F-54(F) 
F-55(F) 
F-56(F) 

F-57(F) 
F-58(F) 

F-59(F) 
F-60(F) 
F-61(F) 
F-62(F) 

F-63(F) 

F-64(F) 

F-65(F) 

F-66(F) 
F-67(F) 
F-68(F) 
F-69(F) 
F-70(F) 
F-71(F) 

F-72(F) 
F-73(F) 

F-74(F) 



F-75(F) 



Info-recensement de 1991 - Logement (Logement) 

Questions 22 et 23 du Recensement de 1996 : mobilite (Mobility) 

Questions 7 et 8 du Recensement de 1996 : limitations d'activite (Incapacity) 

Questions 1 a 6 du Recensement de 1996 : 

donnees de base sur la population (Donnees de base sur la population) 

Questions 13 a 21 du Recensement de 1996 : 

renseignements socioculturels 

Questions 24 a 29 du Recensement de 1996 : scolarite 

Questions 9 a 12 du Recensement de 1996 : langue 

Info-recensement de 1991 - Activite sur 



(Socioculturels) 

(Scolarit^) 

(Langue) 



le marche du travail 

Info-recensement de 1991 -Mobilite 

Info-recensement de 1991 - Donnees 

de base sur la population 

Info-recensement de 1991 - Scolarite 

Info-recensement de 1991 - Revenu 

Questions HI a H8 du Recensement de 1996 : logement 

Questions 31 a 46 du Recensement de 1996 : 

activates sur le marche du travail 

Recensement du Canada de 1996 - 

Denombrement des Canadiens a I'etranger 

Question 19 du Recensement de 1996 : 

groupe de population 

Question 2 du Recensement de 1996 : 

Lien avec la Personne 1 

Le 14 mai sera jour de recensement. 

Info-recensement de 1991 - Renseignements socioculturels 

Outils de communications multilingues - Bon de commande 

II n'est pas trop tard pour etre du nombre ! 

Les voyageurs et le Recensement de 1996 



(Marche du travail) 
(Mobility) 

(Donnees de base sur la population) 

(Scolarit6) 

(Revenu) 

(Logement) 

(Travail r6numer6) 

(Ambassades) 

(Census Content) 

(Census Content) 

(G^n^ral) 

(Socioculturels) 

(Ethnique) 

(Apres le jour du recensement) 

(Voyageurs 1996) 



Les services d' assistance du Recensement de 1996 : 

venir en {ude aux personnes ayant des besoins particuliers 

Info-recensement de 1991 - Femmes 

Le Recensement de 1996 et les residents de ^tes, de refuges, 

de centres d'accueil, de YMCA ou de YWCA 

Le Recensement de 1996 et les residents d'une maison 

d'hebergement, d'une maison de transition, d'un refuge 

pour femmes battues ou d'un centre d'accueil 

Statistique Canada et le milieu des affaires... du travail 

d'equipe 



(Incapacity) 
(Femmes) 

(Sans abri) 



(Femmes) 
(Affaires) 



...15 



F-76(F) Quand les r^sultats du Recensement de 1996 seront-ils diffuses ? (R^sultats) 

F-77(E) Testimonials: Atlantic Region (Temoignages) 

F-78(F) Temoignages: Region du Quebec (Temoignages) 

F-79(E) Testimonials: Head Office (Temoignages) 

F-80(E) Testimonials: Prairie Region (Temoignages) 

F-81(E) Testimonials: Pacific Region (Temoignages) 

F-82(F) Temoignages: Recensement de I'agriculture (Temoignages) 



PLEINS FETJX SUR L'AVENIR 



Vol. 10, No. 1 Ete 1995 

Vol. 10, No. 2 Contenu du Recensement 

Vol. 10, No. 3 Recensement de I'agriculture 

Vol. 10, No. 4 Collecte du Recensement 

Vol. 10, No. 5 Traitement des donnees 

Vol. 10, No. 6 Diffusion du Recensement 



MEDIA 



ME- 1 (F) Community/ethnic newspaper package 

Letter to editor 
Information release 
General Article/Article general 
Community Profiles/Profil communautaire 
Lanark 

Leeds and Grenville/Leeds et Grenville 

Stormont, Dundas and Glengarry/Stormont, Dundas et Glengarry 
Prescott and Russell/Prescott et Russell 
Regional Municipality of Ottawa-Carleton/Municipalite regionale 
d'Ottawa-Carleton 

ME-2(F) Parliamentary Press Gallery/Mainstream media 

Press Release/Communiqu^ de presse 

.../6 



-6- 



ME-3(F) Local TV station package 

Letter/Lettre 
Census stock shots/Plans de reserve sur le recensement 

ME-4(F) Local radio stations 

On air reminder 



DDXB& 



M- 1 (F) Etapes Principales 

M-2(B) Letter from District OflBce Manager to residents 

M-3(F) Demande pour un article 

M-4(F) Les voyageurs et le recensement 

M-5(F) Message pour tableau electronique 

M-6(F) Teacher's kit flyer 

M-7(F) Demande de materiel 

M-8(F) Bon de commande - Recensement de 1996 (5 pages) 

M-9(F) Testez vos connaissances - Resultats du Recensement de 1 99 1 

M- 1 0(F) Testez vos connaissances - Recensement de 1' agriculture 

M- 1 1 (F) Testez vos connaissances - Historique du Recensement 

M- 12(F) Testez vos connaissances - Info-Recensement de 1996 
Personnes-ressources du Recensement de 1996 



MTTLTTLTNGTJES 



ML- 1 (F) Brochure Multilingue Ethnique (Fran9ais, Mandarin (caracteres traditionnels), 

Croate, Amharique, Arabe, Polonais, Russe, Tamil, Vietnamien, Somali, Espagnol, 
Pendjabi, Dari)* 

ML-2(B) Single Language Ethnic Sheets (Amharique, Arabe, Bengali, Creole, Croate, Dari, 
Farsi, Allemand, Grec, Gujarati, Hindi, Hongrois, Italien, Japonais, Khmer, 
Coreen, Laotien, Macedonien, Mandarin (caracteres simples). Mandarin 
(caracteres traditionnels), Portugais, Pendjabi, Polonais, Roumain, Russe, Serbe, 
Slovene, Somali, Espagnol, Tagalog, Tamil, Thai, Turc, Ukrainien, Ourdu, 
Vietnamien. 



...11 



-7 



Text available on separate sheets in Annenien, Bengali, Mandarin (caracteres simples), 
Creole, Farsi, Allemand, Grec, Gujarati, Hindi, Italien, Japonais, Khmer, Coreen, Laotien, 
Macedonien, Magyar, Portugais, Roumain, Serbe, Slovene, Tagalog, Thai, Turc, 
Ukrainien et Ourdu. 



BULLETINS 



N- 1 (F) Statistique Canada et le milieu des affaires. . . du travail d ' equipe 

N-2(F) Statistique Canada et le secteur agricole...du travail d'equipe 

N-3(F) Statistique Canada et 1' administration federale...du travail d'equipe 

N-4(B) Tout le monde compte au recensement de 1996 ! / Everyone Counts in the 1996 

Census (Family) 

N-S(F) Statistique Canada et les communautes ethniques et culturelles...du travail 

d'6quipe 

N-6(F) Statistique Canada et votre organisme...du travail d'equipe 

N-7(F) Information au sujet du recensement de 1996 

N-8(F) Le recensement et les bases militaires canadiennes 

N-9(F) Les canadiens a I'etranger le jour du recensement 

N- 10(F) Le recensement et les deputes 

N-1 1(F) Le recensement de 1996 



PISCQURS 



S- 1 (B) What' s Happening with the 1 996 Census? (bilingue) 

S-2(F) Anticipations relatives k la collecte du Recensement de 1996 

S-3 (F) Defis du Recensement de 1 996 



DOTATION 



ST- 1(F) Dotation en personnel pour le Recensement de 1996 2 535 postes de commissaire 

au recensement 
ST-2(F) Dotation en personnel pour le Recensement de 1996 35 200 postes 

ST-3(F) Possibilites d'emploi pour le recensement du Canada 



\SH CfENSUS 



Count Yoursdfln! 



APPENDK/APPENDICE 4 



Request for an article 



Deadline: 



Subject: 



Name of organization: 



Name of publication/newsletter: 



Audience: 



Circulation: 



Word count: 



Other information: 



Submitted by: 



Date: 




M-3(E!) 95-10-24 



Reference Materials Documents de refer ence 

Reference Materials 
Questions and Answers and Census Facts 



1.0 Background 

The Writing Unit produced two reference binders, Questions and Answers and Census 
Facts, which were internal documents used as background information for the preparation 
of promotional materials, briefing notes and letters and to answer enquiries from media, 
Members of Parliament and the general public. 



2.0 Questions and Answers 

The Questions and Answers binder was an internal document written to assist Statistics 
Canada staff in answering questions from the public and the media. The questions and 
answers were kept as concise as possible and were phrased in "oral" language so they 
could be easily read over the phone verbatim. The 1996 objectives for Questions and 
Answers were to use highly-simplified, non-technical language and cross-reference topics 
at the front of the binder. A similar binder was prepared for the 1991 Census. 

The Question and Answer binder had 35 chapters containing information on various 
aspects of the census. Each chapter deals with a different topic (e.g., centralized edit, 
housing questions, definitions) and has a set of detailed questions and answers related to 
this topic. 



2.1 Method 

The 1991 Questions and Answers and the Quesfions and Answers developed in support 
of the gazetting of the 1996 questions were were used to update the 1996 questions and 
answers. All written material was reviewed by the Census Communications Manager and 
the Census Communication Writing Units Head and then sent to subject matter staff who 
verified the accuracy of the text. The Census Manager and the Assistant Chief 
Statistician responsible for the Census also reviewed those chapters that were deemed to 
be most sensitive (same-sex couples, visible minorities, unpaid work. Aboriginal peoples, 
etc.). 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Reference Materials £ Documents de rifdrence 

Once approved, the chapters were then edited, proofread and translated. A list of chapters 
was predetermined in advance and others were added later in the process as issues arose. 

2.2 Schedule 

Work began in May of 1995 and was completed in March of 1996. The deadline of 
December 1995 was missed due to change in staff and the delay in getting some of the 
sensitive chapters approved. 

2.3 Benefits 

The Questions and Answers binder included dividers, an index (Appendix 1) and separate 
English and French chapters in non-technical language. Except for a few chapters that 
dealt with sensitive topics and delayed approval, almost all of the material was available 
by March 1996. 

2.4 Constraints 

Chapters that dealt with sensitive topics (e.g., visible minority population, same-sex 
couples, household activities) were needed by users for the fall of 1995, but were not 
finalized and distributed until after Christmas. This occurred because of delays in the 
subject matter review/approval process. 

Since it could not always be predicted when a chapter would be final for distribution, the 
chapters were not numbered and the pages within each chapter did not include a chapter 
number as was done in the 1991 binder. While this worked well for distribution, it made 
it impossible to cross-reference the material by page number for the entire binder. 
Instead, an index (Appendix 2) was created showing what subjects were covered in each 
chapter. 



2.5 Distribution 

Chapters were sent in packages as they were produced to head office and regional office 
census communications staff, census management staff, legal council and the Assistant 
Chief Statistician responsible for the Census. In total, approximately 200 people received 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Reference Materials 3 Documents de refirence 

a question and answer binder (Appendix 3). An electronic version of each chapter as it 
became final was sent to the Census Help Line manager, who did some minor changes 
and used it as an appendix in the operators' reference manual. 

3.0 Census Facts 

Census Facts was an internal document that provided head office and regional office 
census staff with detailed information on the 1996 Census. Numerical information, 
charts, lists and bullets were often used rather than lengthy text to facilitate "at a glance" 
referencing. This document also provided background information that could be used in 
the preparation of other Public Communications reference materials including Questions 
and Answers, backgrounders and briefing notes. 

A similar binder was prepared for the 1991 Census. 

The 1996 binder had 14 chapters containing information in text, table, list and bullet 
format on various aspects of conducting the census (Appendix 4). 

3.1 Method 

The 1991 Census Facts were used to update the 1996 version. All written material was 
reviewed by the Census Communications Manager and the Census Communications 
Writing Unit Head and then sent to subject matter staff who verified the accuracy of the 
text. The Census Manager had the final level of approval of each chapter. Once it was 
approved by the Communications Manager, each chapter was edited, proofread and 
translated. 



3.2 Schedule 

Work began in July of 1995 and was completed in December of 1996. The French 
translation was done in-house, and the project was completed before its January 1996 
deadline. 



/ 996 Census Communications Evaluation Evaluation des Communications du Recensement de 1 996 



Reference Materials f Documents de rif&rence 

3.3 Constraints 

The Census Facts binder did not include an index. The dividers were also not numbered 
to match the numbered chapters in the binder. Both of these factors caused a bit of 
confusion and extra work for some staff who received the binders. 



3.4 Distribution 

Chapters were distributed as they were produced, usually three or four at a time, along 
with an accompanying memo (Appendix 5). The distribution list included head office 
and regional office census communications staff, census management staff, legal council 
and the Assistant Chief Statistician for the Marketing and Information Services Branch. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Reference Materials 5 Documents de rifirence 

4. Recommendations 
Questions and Answers 

• All chapters should be finalized by the end of December 2000. 

• Prepare and distribute whatever is available on sensitive topics as soon as possible 
and update those chapters as information is approved in subject matter areas. 

• Include labelled chapter dividers and an updated table of contents with each mail- 
out of new chapters. 

• Before commencing work, the writer responsible for the question and answer 
project should have a firm plan of how the binder will be organized and what it 
should include (such as an index) and work according to plan. 

• Continue to have the Census Help Line staff use the questions and answers 
prepared by Census Communications to ensure consistency. 

Census Facts 

• Complete the binder by April 2000. 

• Before corhmencing work, the writer responsible for the project should have a 
plan of how the binder will be organized and what it should include (such as an 
index) and work according to plan. 

• Include labelled chapter dividers and an updated table of contents with each mail- 
out of new chapters. 

• Keep the presentation simple for easy referencing. 

• Ideally, the person preparing Census Facts should be the same person who 
prepares Questions and Answers since the subject matter contact list is the same 
and there is some overlap of material. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



APPENDK/APPENDICE 1 



TABLE OF CONTENTS 



Aboriginal Population 

Access to Census Records 

Activity Limitations 

Agriculture 

Canadian and Foreign Censuses 

Census Costs 

Centralized Edit 

Citizenship and Immigration 

Communications 

Confidentiality 

Education 

Enumeration Procedures 

Environment 

Ethnic Origin 

Hiring 

History 

Household Activities 

Housing 

Income 

Labour Market Activities 

Language 

Mobility 

Mode of Transportation to Work 

Place of Work 

Population Coverage 

Postal Codes 

Privacy 

Processing 

Public Participation / Refusals 

Questionnaire Design and Layout 

Same-sex Unions 

Uses and Users of Census Data 

Visible Minority Population 



TABLE DES MATIERES 



Acces anx fichiers du recensement 

Activites a la maison 

Activites sur le marche du travail 

Agriculture 

Citoyermete et immigration 

Codes postaux 

Communications 

Confidentialite 

Controle centralise 

Couples du meme sexe 

Cout du recensement 

Couverture de la population 

Embauche 

Environnement 

Historique 

Langue 

Lieu de travail 

Limitations d'activite 

Logement 

Mobilite 

Moyen de transport pour se rendre au travail 

Origine ethnique 

Participation du public / Refus 

Population autochtone 

Population de minorites visibles 

Procedures de denombrement 

Questionnaires / Conception et presentation 

Recensements a I'etranger ' 

Respect de la vie privee 

Revenu 

Scolarite 

Traitement 

Utilisations des donnees du recensement 



APPENDK/APPENDICE 2 
INDEX 



Aboriginal Population 

-Aboriginal Peoples Survey (APS), Q. 16 

-benefits of census to, Q. 1, 2 

-BillC-31,Q. 14, 17 

-cost of data to, Q. 11, 12 

-Department of Indian Affairs and Northern Development (DIAND), Q. 9, 10, 14, 15 

- see also addendum at end of chapter 
-enumeration of, Q. 3, 6, 8, 15 
-hiring, Q. 7 

-Indian Register, Q. 10, 14, 15, 17 
-refusal to complete questionnaire, Q. 8, 18, 19 
-requirement to respond to questionnaire, Q. 4, 5, 6 
-sampling, Q. 6 

Access to Census Records 

-confidentiality, Q. 2, 3, 4, 1 1 
-laws governing, Q. 2, 3, 5 
-microfilming of questionnaires, Q. 9, 10 
-shredding of questionnaires, Q. 7, 8, 12 
-where to access records, Q. 1 

Activity Limitations 

-Health and Activity Limitation Survey (HALS), Q. 1, 2 
-post-censal surveys, Q. 1, 2 

Agriculture 

-agricultural operation, Q. 12, 14, 17 

-agricultural operator, Q. 1 1 

-benefits of census to operators, Q. 6 

-confidentiality, Q. 9 

-content, Q. 15, 16 

-cost of census, Q. 10 

-data by geographic area, Q. 33 

-data quality, Q. 30 

-date of census, Q. 18 

-environment, Q. 7 

-other agricultural surveys, Q. 20-27 

-other countries' census of, Q. 4 

-processing location, Q. 28 

-Progress of Seeding (POS) follow-up, Q. 34 



1- 



-regional reference centres, Q. 3 1 

-release dates, Q. 31, 32 

-requirement to respond to questionnaire, Q. 2, 3 

-sampling, Q. 29 

-why take a census of, Q. 1 

Canadian and Foreign Censuses 

-accuracy of census data, Q. 10 

-administrative records, Q. 1 1 

-data releases, Q. 6 

-date of census, Q. 4 

-definition of census, Q. 1 

-depository libraries, Q. 16 

-five-year census, Q. 12, 13 

-importance of census, Q. 2 

-long questionnaire, Q. 7 

-other countries' censuses, Q. 15 

-regional reference centres, Q. 16 

-requirement to respond to questionnaire, Q. 8, 9 

-short questionnaire, Q. 7 

-ten-year census, Q. 13 

-where to access census data, Q. 16 

Census Costs 

-budget, Q. 3, 4 

-cost of 1996 Census, Q. 1, 2 

-funding, Q. 4, 5 

-household costs, Q. 1 

-population projections, 1996, Q. 3 

Centralized Edit 

-benefits of, Q. 3 
-cost of, Q. 10 
-definition of, Q. 1,4 
-privacy, Q. 1 1 
-procedures, Q. 5 
-sampling, Q. 16 
-test site, Q. 6, 7 



-2 



Citizenship and Immigration 

-dual citizenship, Q. 2 
-employment authorization, Q. 12 
-foreign residents, Q. 14 
-Minister's permit, Q. 13 
-non-permanent residents, Q. 7 
-refugee, Q. 9, 10 
-student authorization, Q. 1 1 

Communications 

-advertising, Q. 4 
-budget, Q. 7 
-challenges, Q. 6 
-national activities, Q. 8 
-objectives, Q. 1 
-regional activities, Q. 8 
-sponsors, Q. 5 
-Teacher's Kit, Q. 9 

Cohfidentiality 

-census representatives, Q. 9 
-historical census records, Q. 15 
-laws governing, Q. 5, 6, 12 
-mailing Usts, Q. 1 1 
-personal questions, Q. 10 
-Revenue Canada facilities, Q. 14 
-selling data, Q. 1 
-small area data, Q. 16 

Education 

-administrative records, Q. 2 
-why questions asked, Q. 1 

Enumeration Procedures 

-absent householders, Q. 8, 9 
-Canadians overseas, Q. 17 
-canvassing, Q. 1, 2, 3 
-census representatives, Q. 1 , 7 
-collective dwellings, Q. 13, 14, 15, 16 
-double counting, Q. 10 
-personal questions, Q. 1 1 
-private dwellings, Q. 13 
-sampling, Q. 6 



Environment 

-recycled paper, Q. 1 

-StatsCan efforts for environment, Q. 4 

-use of plastic bags, Q. 2, 3 

Ethnic Origin 

-consultations, 1996 Census, Q. 7 

-groups included, Q. 6 

-groups not included, Q. 8, 10, 11 

-how data used, Q. 3 

-meaning of, Q. 1 

-why ask question on, Q. 2, 4 

-why Canadian included, Q. 9 

Hiring 

-census commissioners, Q. 15, 16, 17, 18 
-census representatives, Q. 6, 7, 9, 13, 14,. 15, 21 
-employment equity, Q. 4, 5 
-hiring relatives, Q. 27 
-language requirements, Q. 25 
-recruitment process, Q. 1, 2, 6 
-referrals, Q. 10, 11, 12, 16 
-testing, Q. 21,22, 23 

History 

-census day, Q. 5 

-census of agriculture, Q. 7 

-census questions, Q. 13 

-de facto vs. dejure census, Q. 12 

-first census, Q. 1 

-five-year census, Q. 3, 4 

-oath of secrecy, Q. 1 1 

-penalties, Q. 10 

-sampling, Q. 9 

-who counted, Q. 6 



4- 



Household Activities 

-available data, Q. 12 

-confidentiality of information, Q. 2 

-development of unpaid work questions, Q. 4 

-release of data, Q. 9 

-users of data, Q. 8 

-volunteer work, Q. 3 

-why questions asked, Q. 1 

Housing 

-condominium fees, Q. 4 
-home repairs, Q. 3 
-how data used, Q. 2 
-why questions asked, Q. 1 

Income 

-child tax benefits, Q. 9 

-protection of personal information, Q. 4, 5 

-Revenue Canada, Q. 3 

-users and uses of data, Q. 6, 7, 8 

-why answer questions, Q. 1, 2 

Labour Market Activities 

-conversion matrix, Q. 14, 15 

-conversion table, Q. 14 

-how data used, Q. 7 

-National Occupational Classification (NOC), Q. 12, 19 

-North American Industrial Classification System (NAICS), Q. 10 

-Standard Occupational Classification (SOC), Q. 11, 13, 17, 18, 20 

-unpaid work, Q. 21 

-why collect data, Q. 8 

Language 

-changes to questions, Q. 2 
-language retention, Q. 8 
-language transfer, Q. 8 
-non-official languages, Q. 3 
-questions asked, Q. 1, 2, 6, 7 

Mobility 

-how data used, Q. 2 
-why questions asked, Q. 1 



-5- 



Mode of Transportation to Work 

-data by geographic area, Q. 3 
-how data used, Q. 2 
-why question asked, Q. 1 

Place of Work 

-data by geographic area, Q. 2 
-why question asked, Q. 1 

Population Coverage 

-absent family member, Q. 3 
-homeless population, Q. 5 
-improving coverage, Q. 13 
-non-permanent residents, Q. 3 
-overcoverage, Q. 14 
-undercoverage, Q. 8, 9, 10, 11, 12, 13 
-who counted, Q. 1 
-who not counted, Q. 2 

Postal Codes 

-confidentiality, Q. 2, 5 
-Profiles, Q. 6 
-small area data, Q. 2 

Privacy 

-census representative, Q. 2, 4, 8 
-Charter of Rights and Freedoms, Q. 6 
-interviewer, Q. 7 
-responding to questions, Q. 1 , 5 

Processing 

-confidentiality, Q. 4, 5, 6 
-data processing locations, Q. 8 
-Revenue Canada facilities, 
-benefits of, Q. 2 
-money saved, Q. 3 
-use of, Q. 1 



-6- 



Public Participation/Refusals 

-penalties, Q. 3, 4 

-prosecutions, Q. 6 

-refusal process, Q. 5 

-transfer payments, Q. 7, 8 

-why complete questionnaire, Q. 1, 2 

Questionnaire Design and Layout 

-census logo, Q. 2 

-census questions, 

-alternative formats, Q. 5 
-foreign language translations, Q. 6 
-colours, Q. 1 
-return envelope, Q. 4 
-short questionnaire, Q. 1 

-production costs, Q. 7 

Same-sex Unions 

-confidentiahty of information, Q. 8 
-development of questions, Q. 9, 11 
-family data, Q. 14, 15, 16, 17 
-focus groups, Q. 10, 12 
-National Census Test (NCT), Q. 13 
-other Statistics Canada surveys, Q. 3 
-reporting information, Q. 6 
-sexual orientation, Q. 4 

Uses and Users of Census Data 

-census release dates, Q. 3 

-costofdata, Q. 7, 8 

-data format, Q. 4 

-data products and services, Q. 5 

-secondary distributors, Q. 6 

-where to access data, Q. 1 

-workshops, Q. 1 1 

Visible Minority Population 

-Arab, Q. 22, 24 
-Armenian, Q. 24, 25 
-available data on, Q. 26 
-Black, Q. 17, 18, 19 
-Canadian, Q. 10, 11 
-eniployment equity, Q. 7, 8, 9 



-7- 



-Punjabi, Q. 21 

-South Asian, Q. 20,21 

-South East Asian, Q. 23 

-West Asian, Q. 22 

-White, Q. 15, 16, 25 

-why ask race question, Q. 1, 2, 3 



-8- 



INDEX 

Acces aux flchiers du recensement 

- acces aux fichiers, Q. 1 

- Archives nationales du Canada, Q. 1,2, 6, 8, 10 

- bibliotheques municipales, Q. 1 

- bibliotheques regionales, Q. 1 

- confidentialite, Q. 2, 3, 5 

- destruction des questionnaires, Q. 6, 7, 8, 12 

- fichiers microfihnes, Q. 1, 2, 7, 9, 10 

- mesures legislatives, Q. 2 

Activites a la maison 

- acces aux renseignements, Q. 2 

- diffusion des donnees, Q. 9 

- donnees diffiasees, Q. 12 

- elaboration des questions sur le travail non remunere, Q. 4, 5, 11 

- travail benevole, Q. 3 

- travail domestique, Q. 10, 11 

- utilisateurs des donnees, Q. 8 

- utilisation des donnees, Q. 1 

Activites sur le marche du travail 

- Classification nationale des professions (CNP), Q. 12, 19 

- Classification type des professions (CTP), Q. 1 1 , 1 3, 1 7, 1 8, 20, 2 1 

- matrice de conversion, Q. 14, 15 

- population active, Q. 1 

- Systeme de classification des industries de TAmerique du Nord (SCIAN), Q. 10 

- table de concordance, Q. 14 

- travail non remunere, Q. 21 

- types de donnees, Q. 6 

- utilisation des donnees, Q. 7, 8 

Agriculture 

- centres de consultation regionaux, Q. 3 1 

- confidentialite, Q. 9 
-contenu, Q. 15, 16 

- cout du recensement, Q. 10 

- date du recensement, Q. 1 8 

- dates de diffusion, Q. 31, 32 

- donnees selon les regions geographiques, Q. 33 

- echantillonnage, Q. 29 

- elaboration des questions, Q. 16 

- enquetes agricoles, Q. 20-27 



-1- 



- environnement, Q. 7 

- exploitant agricole; Q. 1 1 

- exploitations agricoles, Q. 12, 14, 17 

- nouvelles questions, Q. 15 

- obligation de repondre, Q. 2, 3 

- qualite des donnees, Q. 30 

- traitement des donnees, Q. 28 

- utilisation des donnees, Q. 1, 5, 6 

Citoyennete et immigration 

- double citoyennete, Q. 2 

- perniis de sejour pour etudiant, Q. 1 1 

- permis de travail, Q. 12 

- permis ministeriel, Q. 13 

- refugie, Q. 9, 10 

- residents etrangers, Q. 14 

- residents non permanents, Q. 6, 7 

- utilisation des donnees, Q. 1, 15 

Codes postaux 

- confidentialite, Q. 2, 5 

- donnees poiu" de petits secteurs, Q. 2 

- profiles, Q. 6 

Communications 

- activites nationales, Q. 8 

- activites regionales, Q. 8 

- agence de publicite, Q. 3 

- budget, Q. 7 
-defis, Q.6 

- objectifs, Q. 1 

- partenaires, Q. 5 

- publicite, Q. 4 

- Trousse de I'enseignant, Q. 9 

Confidentialite 

- acces aux bases de donnees, Q. 3 

- confidentialite, Q. 2, 4 

- conservation des questionnaires, Q. 7 

- donnees sur les petites regions, Q. 16 

- dossiers historiques du recensement, Q. 15 

- enquetes postcensitaires, Q. 12, 13 

- listes de distribution, Q. 1 1 

- mesures legislatives, Q. 5, 6, 12 



-2- 



- recenseurs, Q. 9 

- renseignements personnels, Q. 10 

- Revenu Canada, Q. 14 

- vente des donnees, Q. 1 

Controle centralise 

- avantages, Q. 3 

- confidentialite des reponses, Q. 2 
-cout, Q. 10 

- creation d'emplois, Q. 8 
-definition, Q. 1,4 

- deroulement, Q. 5 

- echantillonnage, Q. 16 

- protection de la vie privee, Q. 2, 11 

- qualite des donnees, Q. 2 

- region d'essai, Q. 6, 7 

- securite materielle des questionnaires, Q. 2 

Couples du meme sexe 

- autres enquetes, Q. 3 

- confidentialite des reponses, Q. 8 

- declaration volontaire, Q. 5, 6 

- donnees sur la famille, Q. 14-17 

- elaboration des questions, Q. 9-12 

- groupes de discussion, Q. 9-12 

- orientation sexuelle, Q. 4 

- Test du recensement national, Q. 13 

Cout du recensement 

- budget, Q. 3, 4 

- Cout du Recensement de 1996, Q. 1, 2 

- Cout par menage, Q. 1 

- financement, Q. 4, 5 

- importance du recensement, Q. 6 

- projections demographiques, Q. 3 

Couverture de la population 

- amelioration de la couverture, Q. 13 

- denombrement, Q. 1,2,4 

- membre de la famille absent, Q. 3 

- sans-abri, Q. 5 

- sous-denombrement, Q. 6, 8-1 1 

- surdenombrement, Q. 6, 12 



Embauche 

- commissaires au recensement, Q. 15-18, 20-23, 30 

- conflit d'interet, Q. 24 

- embauche de personnes apparentees, Q. 27 

- equite en matiere d'emploi, Q. 4, 5 

- evaluation des candidats, Q. 17 

- exigences linguistiques, Q. 25 

- procedure d'embauche, Q. 1,2, 19, 20 

- recenseurs, Q. 6, 7, 9, 10, 13, 14, 15, 30 
-references,Q. 7, 8, 11,12, 16 

- verification de securite, Q. 26 

Environnement 

- papier recycle, Q. 1 

- mesures de protection de 1' environnement, Q. 4 

- utilisation de sacs de plastique, Q. 2, 3 

Historique 

- autodenombrement, Q. 8 

- date du recensement, Q. 5 

- denombrement des Autochtones, Q. 6 

- echantillonnage, Q. 9 

- mesures legislatives, Q. 2 

- methodes de facto et dejure, Q. 12 
-penalites, Q. 10 

- premier recensement, Q. 1 

- questions du recensement, Q. 1, 13 

- recensement de 1' agriculture, Q. 7 

- recensement quinquennal (5 ans), Q. 3, 4 

- serment de discretion, Q. 1 1 

Langue 

- changements dans les questions, Q. 2 

- langue parlee au travail, Q. 6 

- langues non officielles, Q. 3 

- questions posees, Q. 1, 6, 7 

- retention linguistique, Q. 8 

- transfert linguistique, Q. 8 

Lieu de travail 

- donnees selon les regions geographiques, Q. 2 

- utilisation des donnees, Q. 1 



-4- 



Limitations d'activite 

- enquete postcensitaire, Q. 1, 2 

- Enquete sur la sante et les limitations d'activite, Q. 1, 2 

Logement 

- frais de condominiiun, Q. 4 

- reparations, Q. 3 

- utilisation des donnees, Q. 1 , 2, 3 

Mobilite 

- utilisation des donnees, Q. 1 , 2 

Moyen de transport pour se rendre au travail 

- donnees selon les regions geographiques, Q. 3 

- utilisation des donnees, Q. 1 , 2 

Origine ethnique 

- consultations, Q. 7 

- definition, Q. 1 

- groupe «Canadien», Q. 9 

- groupe hispanique, Q. 1 1 

- groupe «Quebecois» ou «Acadien», Q. 10 

- groupes inclus, Q. 6 

- groupes non inclus, Q. 8, 10, 1 1 

- utilisation des donnees, Q. 2, 3, 4 

Participation du public / Refus 

- amende et peine d'emprisonnement, Q. 3, 4 

- obligation de repondre, Q. 1 , 2 

- paiements de transfert, Q. 7, 8 

- poursuites judiciaires, Q. 6 

- processus en cas de refiis, Q. 5 

Population autochtone 

- denombrement, Q. 3, 8 

- echantillonnage, Q. 6 

- embauche, Q. 7 

- Enquete aupres des peuples autochtones, Q. 16 

- gratuite des donnees, Q. 11, 12 
-Lo/C-j;, Q. 14, 17 

- mesures legislatives, Q. 4 

- ministere des Affaires indiennes et du Nord canadien, Q. 9, 10, 14, 15 

- voir aussi le complement a la fin du chapitre 

- refus de remplir un questionnaire, Q. 8, 18, 19 



-5- 



- registre des Indiens, Q. 10, 14, 15, 17 

- utilisation des donnees, Q. 1, 2, 5 

Population de minorites visibles 

- Arabe, Q. 22, 24 

- Amienien, Q. 24 

- Asiatique du Sud-Est, Q. 23 

- Asiatique occidental, Q. 22, 24 
-Blanc,Q. 15, 16,25 
-Canadien, Q. 10, 11 

- choix des groupes, Q. 9 

- Commission des droits de la personne, Q. 2 

- confidentialite, Q. 5 

- definition, Q. 6, 25 

- donnees diffiisees, Q. 26 

- equite en matiere d'emploi, Q. 7, 8, 9 
-Noir,Q. 17, 18, 19 

- Pendjabi, Q. 21 

- Sud- Asiatique, Q. 20, 21 

- utilisation des donnees, Q. 1, 4 

Procedures de denombrement 

- Absence du membre responsable du menage, Q. 8, 9 

- Assistance telephonique du recensement, Q. 4 

- Canadiens a I'etranger, 17 

- denombrement par interview, Q. 1, 2, 3 

- detenus, Q. 15 

- doubles comptes, Q. 10 

- echantillonnage, Q. 6, 12 

- etablissement institutionnel, Q. 13 

- hotel / motel, Q. 13, 16 

- logements collectifs, Q. 13 

- logements prives, Q. 13 

- pension, Q. 14 

- recenseur, Q. 1,4, 7 

- renseignements personnels, Q. 1 1 

Questionnaires / Conception et presentation 

- couleurs / enveloppe-reponse, Q. 4 

- couleurs / questionnaire abrege, Q. 1 

- couts de production, Q. 7 

- logo du recensement, Q. 2 

- questions du recensement / medias substituts, Q. 5 

- questions du recensement / traduction, Q. 6 



Recensements canadiens et a I'etranger 

- acces aux donnees disponibles, Q. 1 6 

- bibliotheques de depot, Q. 16 

- centres de consultation regionanx, Q. 16 

- date du recensement, Q. 4 

- definition du recensement, Q. 1 

- diffusion des donnees, Q. 6, 16 

- dossiers administratifs, Q. 1 1 

- echantillonnage, Q. 7 

- importance du recensement, Q. 2, 5 

- obligation de repondre, Q. 8, 9 

- precision des doimees du recensement, Q. 10 

- questionnaire abrege, Q. 7 

- questionnaire complet, Q. 7 

- recensement decermal (10 ans), Q. 13 

- recensement quinquennal (5 ans), Q. 12, 13 

- recensements a I'etranger, Q. 14, 15 

Respect de la vie privee 

- Charte des droits et libertes, Q. 6 

- confidentialite, Q. 3 

- intervieweur, Q. 7 

- ligne telephonique partagee, Q. 4 

- recenseur, Q. 2, 4, 8 

- renseignements persoimels, Q. 1, 5, 7 

Scolarite 

- dossiers administratifs, Q. 2 

- utilisation des dormees, Q. 1 

Traitement 

- centres de traitement regionaux de Revenu Canada, Q. 8 

- confidentialite, Q. 4, 5, 6 

- Revenu Canada / installations, Q. 1 

- avantages, Q. 2 

- epargnes realisees, Q. 3 

- transfert des donnees, Q. 7 

Utilisation des donnees du recensement 

- acces aux donnees disponibles, Q. 1 

- acces en direct, Q. 10 

- ateliers de formation, Q. 1 1 

- choix des produits et services, Q. 5 

- cout des donnees, Q. 7, 8 



-7- 



diffusion des resultats, Q. 3 
distributeur secondaire, Q. 6 
format des donnees, Q. 4 
utilisateurs de donnees, Q. 2, 9 



-8- 



APPENDIX/APPENDICE 3 



MEMORANDUM / NOTE DE SERVICE 



Date 
To/ A 
From / De 



November 9, 1995 / Le 9 novembre 1995 

Distribution / Diffusion 

Nicola Paterson, Census Communications / Communications du 
recensement 




Subject / Objet 1996 Questions and Answers / Questions et reponses de 1996 



Attached is your Questions and Answers 
Binder covering major census activities and 
content of the 1996 questionnaire. Enclosed 
are three chapters on History, Privacy, and 
Confidentiality. 

The remaining chapters will be distributed 
as they become available. 

Please call (951-1099) if you have any 
questions or concerns. Thank you. 



Vous trouverez ci-jointe votre reliure 
traitant des principales activites du 
recensement ainsi que du contenu du 
questionnaire de 1996. EUe comprend les 
chapitres sur I'historique, la confidentialite 
et le respect de la vie privee. 

Les autres chapitres seront distribues au fur 
et a mesure qu'ils seront acheves. 

Veuillez telephoner au (613) 951-1099 si 
vous avez des questions ou des 
commentaires. Merci. 



Distribution/ Diffusion: 



D.B. Petrie(l).26-M, RHC 
J. Morin(l), 26-F, RHC 

A. Lalonde(l), 26-F, RHC 

E. Boyko(l), 4-A-8, JT 

B. Laroche(l), 3-B-4, JT 
P. White (1),3-B-4,JT 

L. Rouillard(l), 3-B-4.JT 
D. Daubney(l), 3-B-4,JT 
I. Macredie(l), 5-B-2, JT 
M. Cote (2), 5-C-2, JT 

A. Rashid (2), 5-C-8, JT 
D. Norris(l),7-D-8,JT 
J. Stanic (4), 7-D-2, JT 

B. Rani(3), Rm. 1708, Main Bldg. 
D. Blanchette (6) 

V, Barrett (6) 

F. Lampron(l), 10-D, RHC 
L. Lafond(l). 10-C, RHC 



D. Seweli(l), 10-B,RHC 
A-MFleury(l), 10-C-RHC 
J. Beckstead(l), 10-C-RHC 

C. Campbell (I), 10-C-RHC 

E. St. John(18), 4-C-6, JT 
J. Burgess (30), 4-D-8, JT 

D. Hicks (5), 3-B-3, JT 
R. Baxter (1),6-D-3,JT 

S. Cavanagh(l), 6-C-8,JT 
L. Steele (1),6-B-8,JT 
J. Tourigny(2), 15-B, RHC 

C. Julien(l), 15-C, RHC 
P. Dick(l), 15-A, RHC 
R. Ciok(l), 15-0, RHC 
K. Matheson(9) 

S. Ramsbottom (8) 

D. Bernard (I), 10-D, RHC 

C. Carbonneau(l), 10-D, RHC 



A. Charron(l), 15-L, RHC 
C. Thibault(l), 15-D, RHC 
JPMorin(l), 15-M,RHC 
M. Bankier(l), 15-Q, RHC 
JR Boudreau (1), 15-O-RHC 
J. Maloney(l), 15, RHC 

R. Carter (1), 15-A, RHC 
H. Ch.oudhry(l), 15-E, RHC 
E. Langlet(l), 15-N,RHC 

B. Lafrance(l), 15-A, RHC 

L. Marmen (3), Rm. 1708 Main 
R. Parenteau (3), 3-A-7, JT 
J. Morton (12), RHC Lobby 

C. Kits(l),6-C-4,JT 
P. Palfenier(7) 

L. Belanger(l), 10-E,RHC 

D. Desormeaux(l), 10-D, RHC 
M. Jones (1), 12-C-3,JT 

L. Kemp(l), 12-C-3,JT 



APPENDK/APPENDICE 4 



1996 CENSUS FACTS 
TABLE OF CONTENTS 



1. OVERVffiW 

1.1 Introduction 

1.2 Census History 

1.3 Privacy and Confidentiality 

1 .4 Official Languages Act 

2. MANDATORY NATURE OF THE CENSUS 

2. 1 Introduction 

2.2 Requirement to Respond 

2.3 Statutory References to the Census 

3. CENSUS COMMUNICATIONS PROGRAM 

3.1 Introduction 

3.2 Mandate 

3.3 Message 

3.4 National/Regional Programs 

3.5 Implementing the Communications Program 

3.6 Writing Services 

3.7 Public Relations 

3.8 Census Releases 

3.9 Evaluation 

4. CENSUS BUDGET 

4.1 Census of Population 

4.2 Census of Agriculture 

5 . HIRING AND TRAINING CENSUS STAFF 

5.1 Introduction 

5.2 Collection Staff for Centralized Edit 

5.3 Regional Collection Staff 

5.4 Census Area Managers 

5.5 Census Commissioners 

5.6 Census Representatives 

5.7 Regional, Head Office, and Automated Coding Processing Staff 

6. USER CONSULTATION AND TESTING 

6.1 Purpose 

6.2 The National Census Test 

6.3 Focus Group Testing 

6.4 Approved Census Questionnaire 



7. CONTENT AND QUESTIONNAIRE DEVELOPMENT 

7.1 Objective 

7.2 Changes to the Census Questions since 1981 

7.3 1996 Census Questions and Why They Are Asked— Form 2B 

7.4 Description of Key Forms Used in Enumeration 

7.5 Average Time for a Household to Complete Questionnaire 

8. DATA COLLECTION 

8.1 Objective 

8.2 Sampling in the Census 

8.3 Collection Methods 

8.4 Data Collection 

8.5 Refusal Process 

8.6 Services during Collection 

8.7 Census Observer Program 

9. DATA ASSIMILATION 

9. 1 Objective 

9.2 Regional Processing (Revenue Canada) 

9.3 Head Office Processing (Statistics Canada) 

9.4 Automated Coding (Statistics Canada) 

1 0. EDIT AND IMPUTATION 

10.1 Objective 

10.2 Edit and Imputation Systems 

10.3 Weighting 

1 1 . DATA QUALITY MEASUREMENT 

11.1 Objective 

11.2 Sources of Error 

1 1 .3 Coverage Errors 

1 1 .4 Non-Response Errors 

11.5 Response Errors 

1 1 .6 Processing Errors 

1 1 .7 Sampling Errors 

11.8 Certification 

1 1 .9 Population Undercoverage Rates 

12. GEOGRAPHIC DEFINmONS 

12.1 Introduction 

12.2 Definitions 



1 3 . CENSUS OF AGRICULTURE 

13.1 General 

13.2 Historical Notes 

13.3 Requirement for a Census of Agriculture 

13.4 Uses of Agriculture Data 

13.5 User Consultation Process 

13.6 Questionnaire Testing 

13.7 Questionnaire Content 

13.8 Data Collection 

1 3 .9 Progress of Seeding Follow-up 

13.10 Data Processing 

13.11 Data Quality 

13.12 Census Communications Program 

13.13 Budget 

13.14 1996 Census of Agriculture Schedule of Major Activities 

13.15 Data Releases 

14. DISSEMINATION 

14.1 Introduction 

14.2 How Census Data Are Used 

14.3 1996 Census Products and Services 

14.4 Types of Products and Services 

14.5 Availability of Products and Services 

14.6 Census Output Release Dates 

15. DEFINITIONS 



DvfFO-RECENSEMENT DE 1996 
TABLE DES MATIERES 



1.0 VUE D'ENSEMBLE 

1 . 1 Introduction 

1.2 Historique du recensement 

1 .3 Vie privee et confidentialite 

1 .4 Loi sur les langues officielles 

2.0 NATURE OBLIGATOIRE DU RECENSEMENT 

2. 1 Introduction 

2.2 Obligation de repondre 

2.3 Liste des lois a I'appui du recensement 

3.0 PROGRAMME DE COMMUNICATIONS DU RECENSEMENT 

3.1 Introduction 

3.2 Mandat 

3.3 Message 

3.4 Programmes national et regionaux 

3.5 Mise en oeuvre du programme de communications 

3.6 Redaction 

3.7 Relations publiques 

3.8 Diffusion des donnees du recensement 

3.9 Evaluation 

4.0 BUDGET DU RECENSEMENT 

4. 1 Recensement de la population 

4.2 Recensement de I'agriculture 

5.0 EMBAUCHE DU PERSONNEL DU RECENSEMENT 

5. 1 Introduction 

5.2 Personnel de la collecte du controle centralise 

5.3 Personnel de la collecte regional 

5 .4 Chefs de zone de recensement 

5.5 Commissaires au recensement 

5.6 Recenseurs 

5.7 Personnel du depouillement 

6.0 CONSULTATION DES UTILISATEURS ET ESSAIS 

6. 1 Objectif 

6.2 Test du recensement national 

6.3 Essais aupres de groupes de discussion 

6.4 Questionnaire de recensement approuve 



7.0 ELABORATION DU CONTENU ET DU QUESTIONNAIRE 

7.1 Objectif 

7.2 Changements aux questions depuis 1981 

7.3 Questions du Recensement de 1996 et les raisons pour lesquelles elles sont posees 
Questionnaire 2B 

7.4 Description des principales formules utilisees lors du recensement 

7.5 Temps moyen requis pour remplir un questionnaire 

8.0 COLLECTE DES DONNEES 

8.1 Objectif 

8.2 Recours a I'echantillonnage 

8.3 Methodes de coUecte 

8.4 CoUecte des donnees 

8.5 Procedures dans les cas de refus 

8.6 Services offerts durant la coUecte 

8.7 Programme d' observation du recensement 

9.0 ASSIMILATION DES DONNEES 

9.1 Objectif 

9.2 Depouillement regional (Revenu Canada) 

9.3 Depouillement au bureau central (Statistique Canada) 

9.4 Codage automatise (Statistique Canada) 

10.0 CONTROLE ET IMPUTATION 

10.1 Objectif 

10.2 Systemes de conu-ole et d' imputation 

10.3 Ponderation 

1 1 .0 EVALUATION DE LA QU ALITE DES DONNEES 

11.1 Objectif 

11.2 Sources d'erreurs 

1 1 .3 Erreurs de couverture 

1 1 .4 Erreurs dues a la non-reponse 

1 1 .5 Erreurs de reponse 

1 1 .6 Erreurs de traitement 

1 1 .7 Erreurs d'echantillonnage 

11.8 Certification 

1 1 .9 Taux de sous-denombrement de la population 

1 2.0 GEOGRAPHIE DU RECENSEMENT 

12.1 Introduction 

12.2 Definitions 



13.0 RECENSEMENT DE L' AGRICULTURE 

13.1 Introduction 

13.2 Historique 

13.3 Obligations juridiques 

1 3 .4 Utilites des donnees sur 1' agriculture 

13.5 Consultation aupres des utilisateurs 

13.6 Essais du questionnaire 

13.7 Contenu du questionnaire 

13.8 CoUecte des donnees 

13.9 Etat de la progression des semences 

13.10 Traitement des donnees 

13.11 Qualite des donnees 

13.12 Programme de communications 

13.13 Budget 

13.14 Calendrier des principales activites du Recensement de I'agnculture de 1996 

13.15 Diffusion des donnees 

14.0 DIFFUSION 

14.1 Introduction 

14.2 Utilisation des donnees du recensement 

14.3 Produits et services du Recensement de 1996 

14.4 Genres de produits et services 

14.5 Disponibilite des produits et services 

14.6 Dates de diffusion des resultats du recensement 

15.0 DEFINITIONS 



APPENDK/APPENDICE 5 



MEMORANDUM / NOTE DE SERVICE 



Date 
To/ A 
From / De 

Subject /Objet 



November 1, 1995/Le l"novembre 1995 

Distribution / Diffusion 

Nicola Paterson, Census Communications / Communications du 
recensement //i ['^i 

1996 Census Facts / Info-recensement de 1996 




Attached is your Census Facts Binder 
covering the history and various operations 
of the 1996 Census. Enclosed are chapters 
1,2,3,6, Hand 15. 



The remaining chapters will be distributed 
as they become available. 

Please call (951-1099) if you have any 
questions or concerns. Thank you. 



Vous trouverez ci-jointe votre reliure d' Info- 
recensement traitant de I'historique du 
recensement et des diverses operations du 
Recensement de 1996. Elle comprend les 
chapitres 1, 2, 3, 6, 11 et 15. 

Les autres chapitres seront distribues au fur 
et a mesure qu'ils seront acheves. 

Veuillez telephoner au (613) 951-1099 si 
vous avez des questions ou des 
conmientaires. Merci. 



Distribution/ Diffusion: 

D.B. Petrie(l), 26-M, RHC 
J. Morin(l), 26-F,RHC 

A. Lalonde(l).26-F,RHC 
E. Boyko(l),4-A-8,JT 

B. Laroche(l), 3-B-4, JT 
P. White (1),3-B-4,JT 

L. Rouillard(l),3-B-4,JT 
D. Daubney(I), 3-B-4,JT 
I. Macredie(l), 5-B-2, JT 
M. Cotd(l).5-B-2.JT 
A. Rashid(l),5-C-8,JT 
D. NoiTis(I),7-D-8,JT 
J. Stanic(l). 7-D-2,JT 



D. Sewell(l), 10-B, RHC 
A-MFleury(l), 10-C-RHC 
J. Beckstead(l), lO-C-RHC 

C. Campbell (1), lO-C-RHC 

E. St. John(18),4-C-6,JT 
J. Burgess (30), 4-D-8, JT 

D. Hicks (5), 3-B-2, JT 
R. Baxter (I), 6-D-3,JT 

S. Cavanagh(l),6-B-8,JT 
L. Steele (1),6-B-8,JT 
J. Tourigny(l), 15-B,RHC 
K. Matheson(9) 
S. Ramsbottom (8) 



JPMorin(l), 15-M, RHC 

R. Carter (1), 15- A, RHC 

P. Palfenier(7) 

B. Ram(l), Rm. 1708, Main Bld.g. 

D. Blanchette (6) 

V. Barrett (6) 



Alternative Formats Midias substituts 



Alternative Formats 



1.0 Background 

The Government Communications Policy, Chapter 7, states that institutions must take all 
reasonable measures to communicate effectively with disabled persons. It also indicates 
that the Canadian Human Rights Act and the Charter of Rights and Freedoms would 
appear to reinforce this right of disabled persons to have access to government 
publications and information in usable form, as well as creating legal rights of appeal. 
This means that: 

• Alternative media must always be considered (audio tapes, braille, large print, 
open and closed captioning) if an individual needs information to make use of a 
service or program for which they may be eligible or involving a legal obligation 
(income tax, census). 

• Institutions must also communicate the availability of such materials. The policy 
suggests using newsletters and telephone newslines of community organizations. 

In December 1993, Supply and Services produced guidelines on alternative formats and 
how to provide alternative formats (Appendix 1). 



1.1 Impact on the Census 

Since the census questionnaire is a legal document we needed to ensure that persons with 
disabilities had the same access to the census questions as everyone else. As a result, 
census questions were available in braille, audio cassette, large print and computer 
diskette. Persons with hearing disabilities had access to census information through the 
TDD/TTY line. Statistics Canada accepted large print forms or computer diskettes 
completed by respondents who had either sight or physical disabilities that necessitates 
the use of alternative format questionnaires. We also accepted responses in braille if that 
was the best or most convenient way for the individual to respond. 

People requiring the questions or a questionnaire in an alternative format were asked to 
phone the Census Help Line. Once CHL operators confirmed that the person was making 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Alternative Formats 2 Medias substituts 



a request for an alternative format, the call was turned over to a supervisor. This person 
took down the information after making sure the person had a legitimate need, and an 
action card was faxed to the Census Commissioner. 

Other options available to those who were visually impaired included completing theii- 
form over the phone with Census Help staff, having a Census Representative assist them 
in completing the form in their home or going to one of the Census Help Centres for 
assistance. 



1.2 Promotion 

Census messages about the availability of alternative formats did not appear only on 
radio. More than 90% of all English and French radio stations in Canada played between 
10 and 15 messages a day. These messages informed listeners on how to get alternative 
format questionnaires as well as other information about the Census. 

A number of organizations that work daily with blind and visually impaired people 
supported the Census efforts by providing their clients and employees with Census 
information through their ongoing communications vehicles. Organizations involved 
included the CNIB, the Canadian Council of the Blind, and BASICS on both a national 
and regional basis. Attached in Appendix 2 is the electronic message that the CNIB sent 
to all its member offices with a request to include the information in newsletters or on 
phone lines. 

The general promotional materials also contained Information on alternatives for people 
with visual disabilities and were included in kits that went to all senior organizations and 
disability groups: 

F- 1 2 Census questions available in many formats 

F-42 Questions and Answers about the 1 996 Census of Canada 

F-38 Developing the Census questions 

F-66 May 14 is Census Day (large print information sheet) 

Each regional office received 10 English and 2 French copies (Quebec received 10 
French and 2 English) of the braille questions and the audio cassette questions for 
communications/public relations use. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Alternative Formats 3 Medias substituts 

1.3 Census Experience 

The Ontario regional office provided numbers on the requests for alternative formats. 
Numbers are not available from the other offices. 

Braille 21 requests 

Large print 15 requests 

Computer diskettes requests 

Audio cassettes requests 



1.4 Revenue Canada's Experience 

Prior to getting involved in the development and production of alternative census 
questionnaires we looked at the experience of Revenue Canada. Revenue Canada 
provides tax information in braille, large print, audio cassette and computer diskette. 
These services are promoted through: 

every guide including a telephone number for alternative formats 

the Community Volunteer Program 

various groups and organizations of people with disabilities 

posters in tax offices 

maintenance list of clients who use alternative forms 

knowledge of all staff of the policy 

In the 1994 tax year, 941 people ordered large print, 205 diskette, 846 on audio cassette 
and 32 braille. Revenue Canada does not keep track of large print but 9 forms were 
returned on diskette and none were returned in either braille or audio-cassette. 

1.5 Client Groups 

Although the number of people requesting tax or census forms in an alternative format 
are small, they are very vocal. We received a number of letters from Voice Print/National 
Broadcast Reading Service because we had not used their services. Both Voice Print and 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Alternative Formats 4 Medias substituts 



P-Base indicated that their services were the only way to contact all of the visually 
impaired in Canada. We found Voice Print to be very expensive. The rate card 
information is attached in Appendix 3. 

CNIB on the other hand was more interested in ensuring that all their clients knew about 
the availability of alternative forms rather than obtaining advertising dollars. As a result, 
they worked with us to promote this information. 

Although neither Voice Print nor P-Base were happy with our efforts, we did receive a 
letter from the Canadian Human Rights Commission congratulating Dr. Fellegi on the 
steps the Census had taken to ensure that questionnaires were accessible to people with 
visual impairments (Appendix 4). 



1.6 Production 

We used Access 20/20 (613 - 727-9508) for reproduction of the questions in braille and 
audio-cassette. We kept the number of copies down to under 100 by arranging with 
Access 20/20 to reproduce additional copies within 24 hours. The cost of the braille 
copies was approximately $14.00 each. 

Jet Form designed and reproduced the diskette version. Our contract with Jet Form 
covered design and development as well as licensing fees. 

The Questiormaire Production Group developed both the large print questions and the 
large print questionnaires. Commimications printed the large print questions while the 
Questionnaire Production Group looked after printing the large print questionnaire. 

Access 20/20 was also available to and did translate braille answers. 

The large print, audio cassette and braille questions (2B format only) were built into the 
system and their production was straight forward with few problems. However, it was 
decided in late January that we would provide a large print and a diskette version of both 
the 2A and 2B questionnaires. Although this created logistics and timing problems, both 
versions of the questionnaire were ready on time. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Alternative Formats 5 Medias substituts 



1.7 Recommendations 

• Since the policy indicates that the Census must provide alternative services to 
those with disabilities, these alternative services should be built into the 
production from the start. This would include the large print and diskette versions 
of the questionnaire as well as the questions which are used primarily as a public 
relations tool. 

• We should continue to place advertising dollars on our requirements and not as a 
result of pressure from lobby groups. 

• Sufficient large print questionnaires should be printed so that each Census 
Commissioner has a stock of 25 to 50 to provide to Census Representatives. The 
need for large print questiormaires is expected to increase in 2001 as seniors 
increase in numbers. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



APPENDK/APPENDICE 1 



■^H Government Gouvemement 



of Canada du Canada 



Alternative formats 

Access for all 



December 1 993 



Canada 



Alternative formats - Access for all 
is available in other alternative formats 



© Minister of Supply and Services, 1 993 
Cat. No. BT53-6/1993-L 
ISBN 0-662-59895-4 



A matter of right 

All of us have a right to participate fully in the 
social and economic mainstreann of Canadian 
life. 

The "Canadian Charter of Rights and 
Freedoms" affords "equal protection and 
equal benefit of the law... without 
discrimination based on mental or physical 
disability". 

And the "Human Rights Act" prohibits 
discrimination on the basis of disability, 
whether mental or physical. 

Making sure everyone has the same 
opportunities includes protecting the right to 
have access to information. 

But this right is overlooked when people with 
a visual or hearing disability are given 
information in conventional print and video 
formats they cannot use. 



The resulting "barrier" to communication 
prevents many people with disabilities from 
participating fully in all aspects of society. 

This barrier can easily be removed by 
producing information in alternative formats. 

How many have been left out? 

The number of people with disabilities is 
significant. According to Statistics Canada, 
one In seven Canadians, or 4.2 million 
people, reported some form of disability in 
1991. 

More than six hundred thousand Canadians 
are blind or have a visual disability. A 
National Library of Canada study, "Doon/vay 
to information", reveals that most have 
difficulty reading conventional print materials. 
More than 1 .2 million Canadians are deaf or 
hard of hearing. 

It is likely that people with visual and hearing 
disabilities are part of the audiences served 
by your organization. 



Alternative formats - Honouring 
the riglit 

Most of us automatically think of conventional 
printed products as the main vehicle for 
distributing information to the public. Yet 
many people with disabilities require other 
forms of communication so they can have 
access to information. 

These other forms of communication are 
known as "alternative formats". 

Most requests for these formats will come 
from people with visual or hearing disabilities. 
Some formats are also useful to people with 
other disabilities such as agility limitations or 
learning, mental and developmental 
disabilities. 

To meet the varying communication needs of 
people with disabilities, the number of 
alternative formats is growing due to 
technological advancement. Some, such as 
Braille, have been in existence for many 
years. 



Here is a list of formats currently in use. 

Alternative formats for persons with 
visual disabilities: 

• Audio cassettes: A publication read on 
tape. 

• Braille: A tactile reading system using 
raised dots. 

• Descriptive narration: Action scenes, 
charts and other visual components are 
fully explained through the spoken word on 
a video or film. 

• Diskettes: When a publication is put on 
computer diskette, the user can gain 
access to information through a computer 
connected to a Braille printer, voice 
synthesizer, large print monitor or any 
other system providing access. 

• Large Print: A publication using 14 point 
type or larger. 

• Modems: A modem transfers information 
between computers via the telephone line. 



Alternative formats for persons with 
hearing disabilities: 

• Captioned films and videos: The spoken 
word is repeated in written text on the 
bottom of the screen as in subtitles. "Open" 
captions can be seen by everyone while 
"closed" captions are visible only through a 
special decoder. 

• Real time captioning: The spoken word is 
transferred to written text by a typist while 
a speaker is speaking. The text is 
displayed on a large screen. For people 
with a good command of English or 
French, it is an alternative to sign 
language. 

• Signed films and videos: The spoken word 
is transferred to sign language on screen. 

• TTYs or TDDs: A telecommunications 
device for people who cannot use the 
regular telephone. It enables conversation 
in written text on a printout or electronic 
screen. 



More ways to communicate 

When producing information, print is no 
longer the only form of delivery. Now, a host 
of other formats can ensure that everyone 
has the same degree of access. 

This is the case not only in converting books, 
brochures and other publications, but in 
supplying communications for conferences 
and meetings. 

The demand for alternative formats is certain 
to increase as consumers become more 
aware of their availability. The aging 
population will also be a contributing factor to 
an increase in requests. 

It is clear that providing information in 
alternative formats allows us to serve the 
public better and that these formats will 
increasingly take their rightful place as 
standard communications tools. 



"Alternative formats - Access for all" is 
available in other formats. It was produced 
after consultation with representatives from 
the disability community and the federal 
government. For information on how to 
provide these other formats, consult the 
guide "How to provide alternative formats". 

For information contact: 

Communications Division 

Treasury Board of Canada Secretariat 

Ottawa, Canada 

K1A0R5 

Tel.: (613) 957-2400 
Fax.: (613) 952-3658 
TTY (613) 957-9090 

For copies of this booklet and the guide 
contact: 

Distribution Centre 

Treasury Board of Canada Secretariat 

Ottawa, Canada 

K1A0R5 

Tel.: (613) 995-2855 
Fax.: (613) 996-0518 



APPENDIX/APPENDICE 2 



To: cnib.emg-dist 
From: NAT-ASSOCGOVT 
Subject: (null) 
Date: Fri 2 Feb 96 
Time: 14:27 GMT 

FUes: D:\SHARED\WANDA\CENSUS (9,835 Bytes) 
Form: Mail 
Delivery: Regular 



Statistics Canada has recently made a very important concession regarding the 
upcoming (May 1996) census. As a result of a representations made by CNIB, 
Statistics Canada has agreed to improve their communications strategies with 
regard to the distribution of alternate format census questionnaires, but more 
importantly, they have agreed to accept for processmg census questionnaires 
completed in alternate formats. This is a 

significant civil rights issue for some blind and visually impaired people as it 
means that the census questionnaire can be completed 
independently and privately by a blind or visually impaired person. 

This initiative is progressive and is perhaps a first in the world. We 
have agreed to help Stats Canada publicize their initiatives, and to that end, I 
have attached a file containing a very brief outline about the census. It would 
be usefiil if you could included this article in newsletters or on phone lines. 

If you have any questions about the census (and I do appreciate that you have 
bigger fish to fiy!) feel fi-ee to call Jim or me. Regards. 



Information about the May 1996 Census 



On Census Day it's important that everyone count themselves in. Make sure you are 
counted in the May 1996 Canadian census! Alternate format census questionnaires will be 
available from Statistics Canada by calling the Census Help Line at 1-800-670-3388. As a 
result of representations made by CNIB, Statistics Canada has also agreed to make it 
possible for blind and visually impaired persons to complete census questionnaires in large 
print or on diskette. Statistics Canada is to be commended for this important and 
progressive initiative, which clearly recognizes the right of blind and visually impaired 
people to have access to information in an accessible format. 

The Census Help Line is a free, multilingual service that can be reached at 1 800 670-3388. 
The Census Help is open only between May 9 to 17. Call the Census Help Line if: 

you need a copy of the census questions in an alternate format, large print, braille, 

audio-cassette or diskette. CNIB has been told that Statistics Canada will deliver 

alternate format materials directly to you. 

you need another census form because your form is lost, damaged or defective. 

you need a census form in the other ofiicial language. 

you have a question about filling in your census form. 

your household did not receive a questionnaire by Tuesday May 14. 

you want any other information about the census. 

Census Help Line has a Telecommunications Device for the Hearing Impaired at 
1800 303-9633. 



D:\shared\wanda\census 



APPENDK/APPENDICE 3 



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RATE CARD -1995 



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The Audience 

More than four million Canadians cannot easilty 
access information published in a newspaper or 
magazine because they are vision impaired, 
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The VoicePrint''^ mandate is to ser^e this 
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Each sponsorship is tailored to meet a 
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Agency Commission 

15% to a recognized agency 

Commercial Acceptance 

Commercial messages presented by 
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PSAs 

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STAFF Multicultural mix of 10, half of whom are vision-Impaired 



National Office 

150 Laird Drive Annex 
Toronto, On M4G3V7 

416-422^222 
Fax: 416-422-1633 

Heather Lusignan 
Director 



National Capital Bureau BC Regional Bureau 



116 Lisgar Street, #703 
Ottawa, ON t<2P0C2 

613-230-5052 
Fax 613-230-5038 

Catherine McKenney 
Administrator 



1130 W. Pender street, #210 
Vancouver, BC VBE 4A4 

604-669-0246 
Fax: 604-669-0256 

Corry Stuive 
Director Regional Services 



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NOW IT HAS DEVELOPED THE TECHNOLOGY TO DESCRIBE MOVIES AND 
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Every day volunteers read full-length articles, columns and feature 
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APPENDK/APPENDICE 4 

\^ZJ^ Canadian Human Rights Commission canadienne 

Commission des droits de la personne 

Deputy Chief Coniniissioiier Vice-presidente 

JUL 2 6 1996 



Dr. Ivan P. Fellegi 

Chief Statistician of Canada 

Statistics Canada 

R & H Coates Building, 26th Floor 

Ottawa, Ontario 

KIA 0T6 



Dear Dr. Fellegi: 

I saw your exchange of correspondence with the National 
Broadcast Reading Service, and wanted to write to 
congratulate Statistics Canada on the steps it has taken to 
ensure that the census is accessible to people with visual 
impairments . 

The range of alternate formats that are being provided, 
and the establishment of a Census Help Line should go a long 
way to assisting those who cannot complete the standard 
questionnaires. In the Commission's experience, however, 
services to people with disabilities frequently fail to reach 
their target clientele because they have not been effectively 
publicized. In this regard, I hope Statistics Canada will 
take the time to review its marketing plan for alternate 
formats as well as its training program for census staff in 
order to avoid the kinds of problems raised by the N.B.R.S. 

Once again, let me congratulate you on your efforts to 
ensure that the census is trulv accessible to all Canadians. 



Yours sincerely. 



/Michelle Falardeau-Ramsay,'^.C. 



. i 



PlaccdcVille, Tower A, 320 Queen Slrccl.Ollawa KIA lEl ^""^ *■ /jjr j 

PlacedeVillc, Tour A, 320, rue Queen, Otlawa KIA lEl ^ V^ (!o / V^ / -<' "^Z 

tJREAU 
.«*» riv'ttN tH C«rt 



Translation Traduction 



Translation of Census Questions 



1.0 Background 

Historically the census question translations were produced to assist Census 
Representatives or interpreters in interviewing respondents who did not speak either 
English or French during collection. They were never intended as a public relations tool. 
The translations were coordinated by the Translation Bureau of the Secretary of State. 
The Bureau did a quality check before sending them back to Statistics Canada. Statistics 
Canada also arranged to have a number of the translations reviewed by internal staff. 

Timing was also a constraint in obtaining the translations. The re-acquisitions could only 
be sent to the Translation Bureau after the questions had been gazetted, usually at the end 
of July. Although translators were given three months to get the job done, translations 
often still weren't done nine months later. It is very difficult to hold these translators to 
deadlines. 

In past censuses, there was also the problem of finding freelance translators with 
typewriting/typesetting equipment. Typewriting/typesetting facilities were just not 
available in Canada for some of these languages. 

In the translated questions produced for the 1991 Census, problems were found with both 
translations and the formatting. A number were handwritten and illegible when re- 
produced while others had translation errors. This was not viewed as a problem since the 
translations were viewed as an internal document. The problems occurred when Census 
Communications wanted to use them as public documents at the last minute. 



2.0 1996 Census 

For the 1996 Census, it was agreed, well in advance, with the Processing Project, that the 
translations would be both collection tools and a public document that Census 
Communications could distribute widely to ethnic groups, English/French as a second 
language course. Adult Basic Education classes, immigrant classes etc. 

It was also agreed that the $80,000 translation budget would be transferred from the 
Processing Project to the Communications Project and that the Communications Project 
would: 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Translation I . Traduction 



coordinate the translation, editing and type-setting for the non-official and 
Aboriginal language translations. 

• the questions translated into the non-official languages will be from the 2B 
questionnaire. 

• the questions translated into the Aboriginal languages will be from the 2D 
questionnaire. 

• limited quantities of print ready copies of the questions will be provided to the 
regional offices for use in the field and as a public relations tool. The regional 
offices will pay for their own printing. 



2.1 Timing 

The 1996 Census questions were gazetted in August of 1995. Shortly after that, 
arrangements were made with the Official Languages Division ( translation services were 
turned over to departments in 1995) to coordinate the contracting of the 49 required 
translations - 37 ethnic and 12 Aboriginal languages. The following stipulations were 
written into the arrangement with the Official Languages Division: 

each language must be translated by one company/freelance translator and edited 
by another one. There could be no relationship between the translating 
organization and the editing organization. 

• the translator must also provide the translated questions on paper and on computer 

diskette. 



2.2 Material Provided to translators 

To save both time and money, sections on the 1996 Census questionnaires that were the 
same as the 1991 questionnaire were marked. The translations from 1991 were then 
provided with instructions to only translate the new sections. The old sections were then 
transcribed by the translators so that we would have a complete document. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Translation 3 Traduction 



3.0 Translations 

Research on which languages should be translated started in the spring of 1994 and 
focused on the following factors: 

• new immigrants and immigrant groups with large numbers. It was felt that the 
older, more established groups would have assimilated to a great extent and would 
have community services to assist. 

• 1991 Census data for home language and mother tongue 

• immigration figures from Immigration Canada although we could not always 
assume that the dominant language group would be representative of the 
immigration flow from a particular country. 

• some immigrant groups do not read their mother tongue well enough to read 
translated census questions. 

• requirements from regional office communications and collections staff for a 
variety of languages based on discussion with social service and inmiigrant 
groups, etc. 

• advice from subject matter staff based on ongoing research and contacts with 
users. 

• immigrants who do not speak an official language and who live alone. 



Originally, it had been agreed that the number of languages translated would be limited to 
about 14. This was to reduce costs and simplify handling. Nevertheless, as a result of the 
above research, the final decision had 37 non-official languages and 12 Aboriginal 
languages translated. The languages chosen represented groups with high numbers of 
speakers (Italian, Portuguese, Chinese, etc) as well as groups with more recently arrived 
immigrants (Somali, Russian, etc.). This effectively meant that all languages where there 
were more than 1000 persons unable to speak English or French were included. See 
Appendix 1 for details. 

Given the almost one million new immigrants that were expected to arrive in Canada 
between 1991 and 1996, it was imperative that the Census do more, not less, when it 
came to making translations available to field and Census Help Line staff. It was also felt 
that the established communities had expectations that they could communicate with the 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Translation _£ Traduction 



Census in their own language and so it was necessary to continue to provide the 
translations for these groups to the Census Help Line. 

The Regional office communications staff received five copies of each language. Copies 
were printed as required. Due to some extra printing dollars in Ottawa, the regional 
Collection staff indicated the numbers they required of each language and these were 
printed by Ottawa and shipped as they became available. 



4.0 Promotion 

The promotion of the availability of the translated questions does not get the information 
out to everyone who could benefit from this service although efforts have improved 
considerably over the last two censuses. The logistics of getting the 37 non-official and 
the 12 Aboriginal language translations to the 38,000 Census Representatives who could 
potentially use this material is extremely complicated and, for the most part, only the 
Census Representatives in heavily populated ethnic areas are aware and make use of these 
materials. 

As a result, the Communications staff have worked through the immigrant groups, ethnic 
centres, adult education teachers and social service agencies to promote the language 
translations. They have done this with fact sheets, articles for newsletters, bulletins, 
announcements and by providing quantities of the translations for distribution by these 
groups. See Appendix 2 for examples. In addition, information was included in kits to 
ethnic papers and broadcast services. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Translation 5 Traduction 



5.0 Recommendations 

• the translations should be translated by one contractor and edited by another to 
ensure quality as well as reliability of the translation. 

• the contractor should provide the translation on paper and on diskette. 

• the responsibility should be permanently moved to Communications who has the 
time and contacts to undertake the extensive research required. 

• the Aboriginal translated questions should be from the reserve questionnaire not 
the 20% questionnaire. 

• we should continue to evaluate the need for the translations but the tendency 
should lean towards more rather than less. 

• there should be concerted effort to promote the availability of the translated 
questions. Discussions in this regard should be started early with the Collection 
staff. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 




Statiitici Canada, Tunney's Pasture, 
Ottawa, Ontario, Kl A 0T6 



Statisdque Canada, Pare Tunney APPFNttTX/APPENDICE 1 
Ottawa (Ontario), KIA 0T6 ArrH-i-^ l^i^v/ r»* 



"""Tf 



CENSUSICENSEMK 







Census Questions Available in Many Formats 



On Census Day it is important that everyone in Canada counts themselves in. To assist people 
whose first language is neither English nor French, the census questions have been translated into 
49 other languages including 12 Aboriginal languages. Copies of the questions have also been 
produced in large print, audio-c£issette and Braille. 

People who need information when filling in their questioimaire can call the Census Help Line 
at 1 800 670-3388. This firee service wUl be available fix)m 9 a.m. to 9 p.m. from May 9 through 
to May 17, Operators who speak many languages other than English or French will be available 
to help callers. 

Telecommunications Device for the Hearing Impaired users, call: 1 800 303-9633 (no charge). 

The 49 other languages into which the census questions have been translated are as follows: 



Ethnic Langwages 




Amharic 


Greek 


Arabic 


Gurajati 


Armenian 


Hindi 


Bengali 


Italian 


Creole 


Japanese 


Croatian 


Khmer 


Dan 


Korean 


Farsi (Persian) 


Laotian 


German 


Macedonian 



Magyar 
Mandarin Chinese 

(simple characters) 
Mandarin Chinese 

(traditional characters) 
Polish^ 
Portug^e 
Punjabi 
Romanian 



.../2 

F-12(E) 95-11- 10 



lAl Statistics Statistique 
l^l Canada Canada 



Canada 



Russian 


Somali 


Turkish 


Serbian 


TamU 


Ukrainian 


Slovenian 


Tagalog 


Urdu 


Spanish 


Thai 


Vietnamese 


Aboriginal Languages 






Chipewyan 


Inuktitut (standard, 


Maliseet 


Cree (Plains) 


Nouveau Quebec, 


Micmac (Atlantic) 


Cree (Quebec) 


Atlantic, Prairies, 


Montagnais-Naskapi 


Cree (Swampy) 


NWT) 


(Ontario, Quebec, 


Dogrib 


Inuinnaqtun 


Atlantic) 




Inuvialuktun 


Ojibway 



F-12(E) 95-11-10 



Staristiquc Canada, Pare Tunney 
Ottawa (Ontario). KIA ere 




Staristici Canada. Tunney's Pasture. 
Ottawa. Ontario. Kl A 0T6 



M\M' 




Les questions du recensement en plusieurs langues et formats 



Le jour du recensement, il importe que tout le monde au Canada soit du nombre. Pour aider les 
gens dont la langue matemelle n'est ni le firan9ais ni I'anglais, les questions du recensement ont 
6t6 traduites en 49 langues non officielles, dont 12 langues autochtones. Les questions ont ausisi 
6t6 produites en gros caractdres, sur cassette audio et en braille. 

Les gens qui ont besoin d'aide pour remplir leur questionnaire peuvent commimiquer avec 
r Assistance t616phonique du recensement au 1 800 670-3388. Ce service gratuit est offert du 
9 au 17 mai 1996, de 9 h & 21 h. Des t616phonistes qui parlent plusieurs langues autres que le 
fran9ais et I'anglais seront dlsponibles pour r^pondre aux questions. 

Pour ATME (appareils de tdl6communications pour malentendants, t616imprimeur seulement) 
composer sans frais le 1 800 303-9633. 

Voici la liste des 49 langues dans lesquelles les questions du recensement ont 6t6 traduites. 
Langues ethniques 



allemand 

amharique 

arabe 

arm6nien 

bengali 

cor^en 

oriole 

create 

dari 



espagnol 

farsi (Persan) 

grec 

gujarati 

hind! 

italien 

japonais 

khmer 

laotien 



macidonien 
magyar (hongrois) 
mandarin (caractires 

simples) 
mandarin (caractires 

traditionnels) 
ourdou 
pendjabi 
polonais 



.../2 

F-12(F) 09-1 1-95 



1^1 §t3t'stique Statistics 



Canada 



Canada 



Canada 



portugais 
roumain 
msse 
serbe 



Slovene 


thai 


Somali (somalien) 


turc 


tamil (tamoul) 


ukrainien 


tagalog 


vietnamien 



Langues autochtones 

chipewyan 
cri (des plaines) 
cri (Qu6bec) 
cri (swampy) 
flanc-de-chien (dogrib) 
inuinnaqtun 



inuktitut (version 

standard, dialectes du 

Nouveau-Qu6bec, de 

I'Atlantique, des 

Prairies et des T.N.-0.) 
inuvialuktun 



maI6cite 

micmac (dialecte de 

TAtlantique) 
montagnais-naskapi 

(dialectes de POntario, 

du Qu6bec et de 

TAtlantique) 
Ojibway 



F-12(F) 09-1 1-95 



Statistics Canada. Tunney's Pasture, 
Ottawa, Ontario, Kl A 0T6 



Statistique Canada, Pare Tunney 



s;rr6::SiA(r" appendix/appendice 2 




Ethnic Groups and the 1996 Census 



Tuesday, May 14, 1996 is Census Day in Canada. On that day, more than 29 million people Avill 
"count themselves in" when they mail in their completed census questionnaire. 

The census gathers essential information on the social and economic conditions of people living 
in all regions of the country. The results of the census are used in planning services important to 
you and your community including: 



English and French as second-language programs 

heritage language classes 

health care 

education 

transportation 

day-care 

employment and training programs 

housing 



hi the first two weeks of May, 80 percent of households in Canada will receive a short census 
questionnaire which has 7 questions. Twenty percent of households will receive a long form 
with 55 questions. Seven of the questions on the long form are of specific importance to 
Canada's ethno-cultural communities: 

• question 9 asks about knowledge of English and French 

• question 1 asks about languages spoken other than English or French 

• question 1 1 asks about the language spoken most often at home 

• question 12 asks about the first language learned at home as a child, and still understood 



...11 
F-40(E)96-1.16 



H^l Statistics Statistique 
■ ^B Canada Canada 



Canadci 



• question 1 3 asks for the place of birth of each respondent 

• question 1 7 asks for the ethnic or cultural origin of a person's ancestors 

• question 1 9 asks for the population group of each respondent 

It is important that you answer these and other census questions carefully and accurately, since 
many policies and programs related to services for cultural communities are based on census 
data. 

By law every household is required to complete a census questioimaire, and by law the 
confidentiality of your personal responses is protected. Personal census information cannot be 
given to anyone outside Statistics Canada — not banks, not the police, not another government, 
not immigration officials. 

People who have questions about the census can call the Census Help Line at 1 800 670-3388. 
This fi-ee service will be in service firom 9 a.m. to 9 p.m. firom May 9 through to May 17. 
Operators who speak languages other than English or French will be available to help callers. 



To assist people whose first language is neither English nor French, the census questions are 
available in 37 non-official, non-Aboriginal languages. Copies of the questions are also available 
in large print. Braille and audio cassette. 

The success of the census depends on the participation of everyone in Canada. On Tuesday, May 
14, 1996, continue a Canadian tradition and coimt yourself in! 



F-40(E)96-1-16 




Statisdquc Canada, Pare Tunney 
Onawa (Ontario), Kl A 0T6 



Statistics Canada, Tunney's Pasture, 
Ottawa. Ontario, Kl A 0T6 



REGENSEMM 




Les groupes ethniques et le Recensement de 1996 



Le mardi 14 mai prochain sera jour de recensement au Canada. Ce jour-1^ plus de 29 millions 
de personnes «seront du nombre* dans le cadre du Recensement de 1996. 

Le recensement permet de recueillir des renseignements essentiels sur la situation socio- 
^conomique des gens dans toutes les regions du pays. Les r^sultats du recensement sont utilises 
pour planifier d'importants services qui s'adressent h vous et a votre communaut^, tels que : 



les programmes de langues secondes (firanfais et anglais); 

les cours de langue d'origine; 

les soins de sant^; 

les programmes d'enseignement; 

le transport en commun; 

les services de garde d'enfants; 

les programmes d'emploi et de formation de la main-d'oeuvre; 

le logement. 



Au cours des deux premieres semaines de mai, 80 % des manages canadiens recevront le 
questionnaire abr^g^, qui contient sept questions, alors que 20 % des manages recevront le 
questionnaire complet, qui compte 55 questions. Sept questions dans le questionnaire complet 
sont d'une importance particuliere pour les communaut6s ethnoculturelles du Canada : 

• la question 9 porte sur les connaissances du fi:an9ais et de I'anglais; 

• la question 10 porte sur les langues parlies autres que le fran9ais et I'anglais; 

• la question 1 1 porte sur la langue parl^e le plus souvent k la maison; 

• la question 12 porte sur la langue apprise en premier lieu a la maison durant I'enfance et 
toujours comprise; 



.../2 

F-40(F) 16-01-96 



■ jIuI Statistique Statistics 



Canada Canada 



Canada 



• la question 13 porte sur le lieu de naissance des r6pondants; 

• la question 1 7 porte sur le groupe ethnique ou culturel des ancetres des r^pondants; 

• la question 19 porte sur le groupe de population des repondants. 

II est important que vous repondiez de fa9on juste et precise a ces questions, de meme qu'aux 
autres questions, puisque de nombreux programmes et politiques li6s aux services offerts aux 
communautds culturelles s'appuient sur les donnees du recensement. 

En vertu de la loi, tout le monde au Canada doit foumir les renseignements demandes dans le 
questionnaire du recensement. La confidentiality de vos r^ponses est protegee par la loi. Vos 
renseignements personnels ne peuvent etre donnas k persoime k I'ext^rieur de Statistique Canada, 
pas meme aux banques, ni ^ la police, ni a un autre gouvemement, ni aux agents de 
r immigration. 

L' Assistance t^Iephonique du recensement pent vous aider si vous avez des questions. Vous 
pouvez tel6phoner gratuitement k 1' Assistance tel6phonique du recensement du 9 au 17 mai, de 
9 h i 21 h, au 1 800 670-3388. Des t^lephonistes qui parlentd' autres langues que le fi:an9ais et 
Tanglais pourront vous venir en aide. 

Afin d'aider les gens qui ne parlent ni le fi'an9ais ni I'anglais, les questions du recensement ont 
6t6 traduites en 37 langues non officielles et non autochtones. Les questions sont aussi 
disponibles en gros caracteres, en braille et sur cassette audio. 

Le succ^s du recensement depend de la participation de tous. Le mardi 14 mai 1996, povirsuivez 
une tradition canadieime et soyez du nombre ! 



F-40(F) 16-01-96 



Public Relations Activities 



m 

••a 

o 

z 



Activites de relations publiques 



Census Support Program Programme deparrainage du recensement 



Census Support Program 



1.0 Background 

The public and private support program enlisted the voluntary support of corporations, 
associations and government at both a national and regional level. To promote the census, 
sponsors used the census message or distributed census materials in their regular 
communications with clients and/or employees. Corporate support activities ranged from 
using census mail inserts, putting the census logo on cups, milk cartons, sugar bags and 
grocery and plastic bags. Associations usually printed articles in newsletters and used 
posters and tent cards in offices while governments used newsletters, posters and tent 
cards in offices and mail inserts in mailouts. 

In the 1991 Census, the program was referred to as the sponsorship program. However, 
in 1996 the name was changed to support program which provided a clearer picture of 
the activities of the supporting organizations. We also did not want there to be any 
confusion with a Federal Communications Council (FCC) document on Professional 
Communicators in Partnership Activity which was released in November 1995. 

The supporter program is an integral part of the Census Public Communications activities 
and is unique to each supporting organization. Without it, there is an immense variety 
and number of clients and employees we would be unable to contact except at highly 
prohibitive costs. In addition, without supporters, the census would loose the impact of 
having credible, established and well respected corporations portraying the importance of 
the Census. 

The only real altemative for supporting organizations is paid advertising. In order to 
receive the same type of coverage as received from supporters, it would be necessary to. 
consider expanding the advertising to cover April and May. The costs for two weeks was 
approximately $3.5 million. An additional 8 weeks would make advertising costs close 
to $30.0 million, a sum which would be completely out of line given the ongoing efforts 
by the government to reduce expenditures. 



7996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Support Program £ Programme deparrainage du recensement 

2.0 How the Support Program Worked: 

2.1 Initial Contact 

Initial contact with supporters was made by letter. Supporters contacted included 
corporations, manufacturers, utility and transportation companies, food outlets, ethnic and 
minority groups, literacy groups, sports and medical associations, municipalities, 
governments at both the federal and provincial levels, schools etc. to name just a few. 

2.2 Follow-up 

In the majority of cases, follow-up was done by the regional offices. The exceptions were 
federal government departments, corporations and associations in the National Capital 
Region where Ottawa staff took on this responsibility. 

2.3 Materials 

All materials offered to supporters were available in both languages. Supporters were 
encouraged to use such bilingual materials as mail inserts, posters, banners, brochures, 
milk carton repros, general repro sheets, and tent cards. As well, some materials were 
available in English and French but were provided in a unilingual format. This would 
include such items as articles for newsletters. In all cases, the supporter decided what 
materials were most appropriate to the particular target group. Supporters did not receive 
any monetary benefit at all from their support. 

2.4 Hits (support) 

The 3,305 of supporting organizations that offered their free support to the 1996 Census 
provided approximately 350 million hits. This support for the Census does not have a 
price tag - it was invaluable. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Support Program 3_ Programme depa rrainage du recensement 



3.0 Planning principles 

Initial work on the national strategy for public and private supporters began in May 1994 
with the development of planning principles. The following principles were developed 
and reviewed with the regional offices and the 1996 Census Manager. 

efforts should be limited to those companies/associations that can supply 
"significant" support. 

• the supporter program should begin earlier than it did for the 1991 Census given 
the present environment in which more associations, NGOs, volunteer groups imd 
charities are all approaching the same companies we are for assistance. 

• the letters to CEOs should be personalized and should suggest specific ways that 
they could assist the census effort. 

the letters should indicate that there will be a Census in 1 996. Any changes will 
be in the level of resourcing and the size of the Census which will not directly 
impact on supporters at this time. 



4.0 Support strategy 

Initial work began on the strategy in May 1994. Based on discussions with regional 
offices and Census Management, planning principles were developed. The support 
strategy then built on these principles. Final approval was received in the fall of 1994 
(Appendix 1). Prior to approval, input was obtained from the Census Manager, Assistant 
Chief Statistician responsible for the Census and the Departmental Secretarial. 

Although it was originally plaimed to write the letters once the questions had been 
gazetted, the delay in gazetting the questions meant that we had to go ahead with letters 
to the top 37 corporations. These letters went out on May 2, 1995. 



4.1 Timing 

The support program is viewed as an important activity and we received considerable 
support from senior management in this endeavour. The Secretariat was responsible for 
briefing the minister's staff so that the letters could proceed. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Support Program 



Programme deparrainage du recensement 



The following tables look at recipients and senders and the optimum planned dates for 
each of the mailings and follow-up activities. All of these dates experienced delays due 
to delays in getting the questions gazetted. In addition, no direct contact was made with 
Members of Parliament, Senators, Political parties, Governor-General and International 
Statistical agencies. Explanations are available in the body of this report. 



5.0 Planned Activities: 



To 


Signed by 


Initial Mailing 


Follow-up 


Corporations 


Minister 


October/ 
November 1994 


Regional offices - 
January 1995 


Associations 


Chief 
Statistician 


June/July 1995 


Regional offices - 
September 1995 


Federal Government 


Chief 
Statistician 


April/May 1995 


Director of 
Communications, 
July 1995 


Veteran Affairs 
Human Resources 
Development 
Transport 


contact 


as early as possible 


Ottawa - ongoing 


Members of Parliament 
(Ottawa) 


Minister 


September 1995 


Dr. Fellegi 


Members of Parliament 
(Contingency Offices) 


Regional 
Directors 




Regional offices - 
ongoing 


Senators 


Minister 


September 1995 


none planned 


Political parties 


Chief 
Statistician 


September 1995 


Ottawa 


Governor-General 


to be 
discussed 







1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Census Support Program 



Programme deparrainage du recensement 



To 


Signed by 


Initial Mailing 


Follow-up 


Provincial Ministers 
responsible for Statistical 
activities 


Chief 
Statistician 


to be discussed at 
June, 1995 meeting 


Regional offices 


International Statistical 
agencies 


to be 
discussed 






National Statistics 
Council 




to be discussed at 
council meeting - 
no letters 




Advisory Council 




to be discussed at 
council meeting - 
no letters 





6.0 Other Activities 

6.1 Background 

These activities should be initiated well before Census Day. 



6.2 Census URL (Web Pointer) 

In response to requests from a nimiber of census supporters. Census Commimications 
created an Internet "Web Pointer" approximately 1 V2 months prior to Census Day. The 
address pointed to the STC web site where a Census Page had been created. The address 
for the Census page was provided to organizations so that their employees could directly 
access information about the Census. Visitors to the STC web site were also able to 
access the page through "What's New". 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Census Support Program 6 Programme de parrainage du recensement 



6.2.1 Content 

The following material was provided on the Census site because of its general and 
informative content: 

Fact Sheets 

• (F-7) Need Information about the Census? Call the Census Help Line. 

• (F-23) Census paints a clear picture of farming. 

• (F-12) Census questions available in many formats. 

• (F-3 1 ) Tips on Completing your 1 996 Census of Agriculture 
Questionnaire. 

Focus For the Future (Vol. 10, No. 1 - 5) 
History 
Content 
Collections 
Processing 
Agriculture 

"Test Your Knowledge" (external format) 



6.2.2 Challenges 

Monitoring use of the site to determine the number of "Hits." 

Since the site was created in only a couple of months prior to Census Day, there was 
insufficient lead-time to fully meet the potential of the page. Minimum information was 
provided in English and French. 

6.3 Calendars and agendas 

The majority of calendar and agenda companies in Canada were contacted approximately 
two years prior to Census Day to determine if they would be willing to include a 
reference to Census Day or the Canadian Census on their 1996 calendars (Appendix 2). 
Although many were willing to support this activity, re-contact with companies to 



/ 996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Support Program 7 Programme deparrainage du recensement 



confirm logos or other art-work was not always done on a timely basis. As a result, a 
number of companies went to print without the census information. The following 
companies supported this census activity: 

Aupel (Quebec) 

Trottier (Quebec) 

Optima (Quebec) 

Hallmark Cards (Ontario) 

Carleton Cards (Ontario) 

Ontario Milk Producers (Ontario) 

Robinson - Blackmore Ltd (agendas) 

Canadian Stationary Company (calendars and daytimers) 

Timelink Systems 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Support Program 



Programme de parrainage du recensement 



7.0 Recommendations 



a) Recommendations for program 



concentrate on corporations, organizations and associations that are likely to 
produce the greatest return. 

primary contacts should start at least 1 8 months prior to the Census. 



b) Recommendations for WEB Site 

• Start at least one year in advance of Census Day to determine what should be put 
on the census site in respect to general public information about the Census. 

• Publicize the site well in advance of Census Day, preferably during the 
dissemination cycle. 

• The site should be integrated fully into the Statistics Canada site. It is important 
not to overlap departmental efforts in terms of Internet activity. 

c) Recommendations for Calendar and agenda companies 

• Calendar and agenda companies should be contacted at least three years prior to 
Census Day. If positive, a follow-up contact should be made every six months to 
ensure that the wdndow is not lost. If negative, re-contact should wait for a year. 

• This activity should be given higher priority in 2001 since it can be done well in 
advance of Census Day, it generates many hits and is very cost-effective. 

• This project should be initiated and followed through by the national staff or by 
one region. This would make it easier to keep track of contacts and re-contacts 
and large companies would not fall through the cracks. 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



APPENDK/APPENDICE 1 



1996 

CENSUS COMMUNICATIONS PROGRAM 

SUPPORTER STRATEGY 



COMMUNICATIONS DIVISION 
JULY 21, 19941 



CONTENTS PAGE 

1. Ministerial Contacts 1 

1 . 1 National Corporations 1 

1.2 Members of Parliament (Ottawa Office) 1 

1.3 Senators 2 

1.4 Grovemor-General 2 

1.5 Provincial/Territorial Ministers responsible for statistical activities 2 

2. Chief Statistician Contacts 3 

2.1 National Associations 3 

2.2 Federal Government 3 

2.3 Members of Parliament 4 

2.4 Political Parties 4 

2.5 Focal Points 4 

2.6 National Statistics Council 5 

3. Regional Director Contacts 5 

3.1 Regional Corporations 5 

3.2 Regional Associations 5 

3.3 Members of Parliament (Constituency offices) 5 

4. Other Contacts 5 

4.1 Advisory Committees 5 



1.0 MINISTERIAL CONTACTS 

It is recommended that the Minister responsible for Statistics Canada be asked to write to the 
following groups to request their support for the 1996 Census. The minister is specifically requested 
due to the visibility of his position in the government and the senior level of the people/groups bemg 
contacted. The support program was handled in this way for the 1991 Census and proved to be very 
successful at generating support. 



1.1 National Corporations 

The Minister to write the initial letter. FoUowup to be done by the regional oflBces. 
Identification of companies 

• only those companies with large employee or client bases and with an identifiable 
service. 

• concentrate on organizations which are likely to produce the greatest return 

Content of letter 

• thank them for assistance if provided in 1991 

• ask for a contact name / provide regional office contact 

• suggest specific support activities. Letters will be customized rather than form letters. 
Regional office to suggest activities. 



Timing 



preliminary enquiries should start at least 18 months prior to the census. In 1991, 
letters were too late. For example Carleton cards approached us almost a year ago. 
letters to be sent in October/November 1994 with foUowup to start in January 1995. 

sales/example kits will be provided at time of followup visits. 



1.2 Members of Parliament (Ottawa Office) 

The Minister to write the initial letter. Additional information packages to be sent by the 
Chief Statistician. 

Content of letter 

• suggest areas in which MPs can support the Census 

• indicate that additional information will be sent by the Chief Statistician containing 
regular updates and materials (householder articles, deck pads). 



-2- 

Timing 

• when the house resumes sitting in the fall. 

1.3 Senators 

The Minister to write the initial letter. No further contact will be initiated with this group. 
Content of letter 

• similar to the letter sent to Members of Parliament. Will include a Statistics Canada 
contact but no promise of future mailings. 

Timing 

• when the house resumes sitting in the fall of 1995. 

1.4 Governor-General 

The decision to contact the Governor-General will be based on who is appointed. 
Content of letter 

• request support for the census 

• suggested activities will depend on who the |new Governor-General is 

Timing 

• after new Governor-General has been appointed 

1.5 Provincial/Territorial Ministers responsible for statistical activities 

The minister to write at request of the focal points. 
Content of letter 

• ask for a provincial/territorial contact /suggest statistical focal points 

• indicate support received in 1991 was appreciated, helpful. 



-3- 



Timing 

• spring of 1995 

2.0 CHIEF STATISTICIAN CONTACTS 

It is recommended that the Chief Statistician be asked to write to the following groups to 
request their support for the 1996 Census. The program was handled in this way for the 1991 
Census and proved to be very successful. 

2.1 National Associations 

Dr Fellegi to write the initial letter. FoUowup to be done by the regional offices. 
Identification of associations 

• concentrate on associations that are likely to produce the greatest returns. Will not 
contact the smaller (particularly associations related to sports). 

Content of letter 

• thank them for support provided in 1991 

• ask for contact name / provide regional office contact 

• suggestions specific support activities 



Timing 



letters to be sent in June/July of 1995 with followup to start during fall 1995. In 
1991, the letters were too late, missed some opportunities. 



2.2 Federal Government: 

Dr. Fellegi to write initial letter to Deputy Ministers at targeted departments. Followup to 
be done by the Director of Communications. 

Identification of departments/agencies 

• only departments likely to provide a significant service (large client or employee 

base). Concentrate on the larger departments. 



cheques - HRD, Veterans AfiFairs 

Post Office - have agreed to provide space in all 8,800 post offices (free) thanks 

Department of Transport 

External Affairs - joint letter with Collections - introduce 

National Defence - joint letter with Collections 

All departments will be informed of the census. The Director of Communications to write 
to smaller departments/agencies not included on the Chief Statistician list. 

Content of letters 

• indicate Director, Communications Division will follow up with Communications 

Directors with specific materials and information 



Timing 



missed a number of newsletters and other promotional vehicles in 1991 because of 

timing. 

letters to be sent in April/May (at the time the questions are gazetted) of 1995 

followup letters and visits from Director of Communications to take place during July, 

August, September and October. 

sales kits to be available with sample articles and other promotional materials - logos, 

screen savers, LAN count-downs etc. at that time. 



2.3 Members of Parliament 

The chief Statistician to send information kits in October 1995 and February 1996 containing: 

• articles for the householders should be sent more than once 

• fact sheet 

2.4 Political parties 

The Chief Statistician to write to all caucus groups in the fall of 1995 

2.5 Focal Points 

The Chief Statistician to write the initial letter to the focal points. Followup to be done by 
the regional offices. 



2.6 National Statistics Council 

The Chief Statistician/ Assistant Chief Statistician to request support of council members at 
regular meeting.(a letter was sent by the Chief Statistician in 1991 - received letters of support 
from some members) 

• provide information kit at meeting/suggest ways they could support census 



3.0 REGIONAL DIRECTOR CONTACTS 

It is recommended that the Regional Directors write to: 

3.1 Regional Corporations 

• letters to specify support activities for regional corporations to provide 

3.2 Regional Associations 

• letters to specify support activities for regional corporations to provide 

3.3 Members of Parliament (constituency offices) 

• to ensure that all consistency offices have basic questions and answers, Census Help 
Line numbers and any other information to assist them in responding to 
enquiries/complaints 

4.0 OTHER CONTACTS 

4.1 Advisory Committees 

The secretaries of the Social Conditions, Demography, Labour and Agriculture committees 
to: 

• request the support of the members for the census at meeting / write to any members 
missing 

• provide information kit/suggest ways they could support census 



APPENDK/APPENDICE 2 



Canadian Calendar / Stationery Companies 

World Wildlife Fund Canada 

Raincoast Books 

Copp Clark Limited 

Project 2000 Publications Limited 

More Time Moms Publishing Incorporated 

Pine Ridge Art Incorporated 

Warwick Publishing 

Opus Publications Incorporated 

Garfmkel Publications Incorporated 

Douglas and Mclntyre Incorporated 

Canadian Caboose Press 

Une monde different 

Trustar Limit6e 

Wyman and Sons Publications Limited 

Winnable Enterprises Company 

Optima Incorporated 

Trottier 

Aupel Incorporated 

Robinson-Blackmore Ltd. 

Canadian Stationery Company 

Regal Greeting and Gifts 

Timelink Systems 

Jannex Enterprises 

Coteau Books 

Random House of Canada 

Teldon International 

Dairy Farmers of Ontario 

Carleton Cards 



U.S. Calendar / Stationery Companies (with Canadian distribution) 

Hallmark Cards 

Anitoch Publishing Company 

Daydream Incorporated 

Pomegranate Calendars and Books 

Portal Publications 

Landmark Calendars 

Pocket Books Incorporated 

Farmers' Ahnanac 

Workman Publishing 

Andrews and McMeel Incorporated 

The Harvard Planner Group 

Little, Brown and Company 



National Corporations Socidtds nationales 

National Corporations 

1.0 Background 

Support from national corporations for the 1996 Census exceeded expectations despite 
the economic climate of fiscal restraint and the corporate trend towards "down-sizing". 
Approximately 70% of corporations contacted participated in the promotion of the 
census. In general, most companies understood the importance of collecting census datJi 
and many were census data users. 

The communications approach was more streamlined in 1996 than in 1991. A more 
selective process was undertaken to determine potential corporate supporters (208 
corporations were contacted in 1996, compared to 1,068 in 1991). This minimized the 
burden on the Minister's office and concentrated the corporate support program at the 
regional level. As well, fewer materials were produced for use by third party supporters. 

All corporate supporters were asked to use the census message in their regular 
communications with clients and/or employees. Contact was made by a letter signed by 
the Minister. These letters were sent approximately one year in advance of Census Day. 
This gave the companies sufficient time to discuss the types of support they could 
provide and allowed Commimications the required lead time to determine quantities and 
specifications of custom materials such as mail inserts. 

2.0 Planning Process 

The research and compilation of mailing lists began in January, 1995. Regional offices 
were requested to submit a list of corporations to receive a letter from the Minister. 
Compilation of these lists included: 

• Research and selection based on number of employees, clients, type of support in 
1991 and potential for support in 1996; 

• Verification of company's Head Office address, name and title of CEO and 
his/her preferred language of correspondence. This was the responsibility of each 
regional office; 

• Approval of letters from Minister's office; 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Corporations __2 Sociites nationales 



• Translation; 

• Minister's signature. 

2.1 Development of Mailing List 

The following research sources were used to develop the list of corporations that would 
receive a ministerial letter. In addition, the regional offices also did their ovm research 
based on client files and other regional sources. Since ownership and management of 
businesses and associations change rapidly, it is important to fmalize research lists no 
sooner (but no later) than one year before Census Day. 

1991 Census Public Communications Evaluation 

Canadian Business magazine - "Canada's Top 500 Corporations" (June, 1994) 

1995 Directory of Retail Chains in Canada (Maclean-Hunter) 

1994 Canadian Key Business Directory (Dun and Bradstreet Canada) 

The Blue Book of Canadian Business, 1994 (Canadian Newspaper Services 
International) 

1995 Corpus Almanac & Canadian Sourcebook (Southam, Inc.) 
Blue Book of Store Operators and Wholesalers 



2.2 First Mailing 

In 1991, a letter was sent to those organizations who participated in the previous census 
and a different letter to those who did not. Another letter was sent to companies which 
had already been contacted by regional offices, and another to those companies who had 
not been contacted. Following a recommendation from the 1991 evaluation, letters in 
1996 were more streamlined. The same letter was sent to all corporations. For those 
companies who supported the 1991 Census, one line acknowledging the company's 
participation was inserted. This proved to be effective. 

By the end of April 1995, the list had been finalized. At this time - which was the target 
date for mailing - only the 2A census had been approved and it was unknown when or if 
a fiiU census would be approved. Consequently, it was decided (through consultation 
with regional offices and the Departmental Secretariat) to proceed with the letter from the 
Minister with the Head, Public Relations, Ottawa, listed as the contact (Appendix 1). 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Corporations 3 Sociitis nationa les 

These letters went to 37 of the largest corporations in Canada, which had traditionally 
supported the census (Appendix 2). It was decided to wait until approval for the full 
census before proceeding with the other letters. 

2.3 Second Mailing 

In June, 1995, letters jfrom the Minister were sent to the remaining 171 national 
corporations on the list, in anticipation of full funding for a 2B census (Appendix 3). A 
contact in each regional office was listed as the contact (Appendix 4). 

2.4 Follow-up 

Follow-up was done by the regional office according to the location of each corporation's 
head office. For example, the Toronto regional office negotiated activities with The Bay - 
as its regional office was in Toronto; the Montreal regional office followed up with Bell 
Canada as its head office was located in Montreal, etc. 

Of the 208 corporations contacted, 146 participated in promoting the census. Most of this 
participation was offered quickly and was extensive. In particular, major corporations 
such as banks, department / food store chains, telephone and utility companies were 
supportive in terms of inserts and in-house signage. (See Appendices 5 and 6 for details 
of corporate support.) 

3.0 Thank you letters 

Thank-you letters from the Minister were sent to those corporations which supported the 
census and which had originally received a ministerial letter in September 1996 
(Appendix 7). In addition, at the request of regional offices, letters were sent to selected 
corporations which were not on the original list, but whose degree of participation in the 
census merited this level of recognition. In some of these cases, a thank-you letter was 
sent from the Chief Statistician. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Corporations 4 Sociitis nationales 

4.0 Recommendations for National Corporations 

• Repeat program in 200 1 . 

• Verification of contact names, titles, preferred language of correspondence, etc., 
should take place as close to the date of mailing as possible (approximately 2 
months) to assure accuracy of lists. 

• Investigate the viability of purchasing mailing lists as a source for identifying 
national corporations. 

• Thank-you letters should be sent immediately following the census, by July. 

• Approach Bell Canada at least three years prior to Census Day regarding the use 
of the telephone directory cover for promotional purposes. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



statistics Canada 

CANADA 




APPENDK/APPENDICE 1 



Minister Responsible for ^^^J ^'"'stre responsable de 
Statistics Canada '^^Mt Statistique Canada 



S^T - 2 1995 



Mr. George Eaton 

President 

T. Eaton Company Limited 

250 Yonge Street 

Toronto, Ontario 

MSB 1C8 

Dear Mr. Eaton: 

I am pleased to inform you that the next Census of Canada wiU take 
place on Tuesday, May 14, 1996. The Census of Population and the concurrent Census 
of Agriculture are the largest surveys conducted in Canada. They provide information 
that is of value to just about everyone in business, industry and government. 

The active role played by the T. Eaton Company Limited in the 1991 
Census was much appreciated and helped make the Census a success. I am writing to 
enlin your support for the 1996 Census. It is important that Canadians understand the 
value of the Census and be motivated to complete their questionnaires. Your 
company's support in bringing the Census message to its employees and clients would, 
once again, be an important contribution to this objective. This support could include 
activities such as a mail insert in client statements, articles in employee newsletters or a 
message in pay envelopes. 

I would be most grateful if you would provide my office with the name 
of someone in your organization with whom Statistics Canada could discuss various 
approaches for promoting the 1996 Census. For forther information, your staff should 
contact Johanne Beckstead, Statistics Canada, 10th Floor, R.tt Coats Building, 
Ottawa, Ontario, KIA 0T6, (613) 951-1661. 

I hope that I can once again count on your support to make the 1996 
Census a success. 

Yours very truly, 

ORlG!^^AL C;!:vi^c I AH 

JohnManley 



Ottawa, Ontario K1 A 0T6 




Minister Responable for fl^& Ministre responsable de 
Statistics Canada 5S^t StatistiquecSa 



CANADA 



H^T- 2 1995 



M. Claude Bdand 
President 

Mouvement Deqardins 
1, Complexe Degardins 
Casier postale 7 
Succursale Degardins 
Montr&I (Quftec) 
H5B1B2 

Monsieur, 

r«n«H, , r \^ ^;^ heureux de vous infonner que le piocfaain recensemeat du 
Canada aura heu le mard, 14 mai 1996. Le lecensement de lapopuIa^rtT^ 
^^ment paraflele de ragriculture sont les phis grandes eni^enfe, a, 
Canada. Les rensagneraents recueillis sont utiles i presque tout le monde oeuvnmt au 
sem de la petite eatreprise. de I'lndustrie et des adiiAu3io^G^«. ^^ 

n;™n«,. /^^^^.^POursolIicitervotieappuipourleReceosementde 1996 
D importe que la population canadienne comprcone I'importance du reaosemaitrtmie 
^genssoientpr^tsirempIirlequestionnZ. En coS^^e^^ ^"^ 

r^nsement a votre personnel et i votre clientae. le Mouveint DegS^ 
contribuerait de %on remarquable i I'atteinte de cet objectif Cet^ nounait 
prendre la fonne d'un encart postal, d'un message surli ftats dfcS^^^ 
ou de messages dans les guichets automatiqu^ ^^ personnels, 

v«fr.« • j^^^^^^J^^'^^^^^^^^^o^ftireconnailrelenoffld'unmenibrede 
votre organisation avec lequd Statistique Canada pouna discuter des mowmT^idL 

pourpromouvoirleRecens«neatdel996. PourK^^o^or^T^ 
pom^^conmiumquer avec JohanneBedcstead. Statistique Canada, iZeCblc 
R.-n-Coats. l(f dtage. Ottawa (Ontario). KIA 0T6. (613) 95mS>1. 

..72 



Ottawa. Ontario KIA 0T6 



2- 



Veufllez ^fcr. Moosieur, Pexpreaion de mes sentin««s l« n«fllam. 



JohnManl^ 



APPENDK/APPENDICE 2 



Letters Sent to National Corporations From Minister -May 2, 1995 
Lettres envoyees par le ministre aux entreprises nationales, 2 mai 1995 



Company Name 


Location of Head Office 


American Express Canada Ltd. 


Markham, ON 


Bank of Montreal 


Toronto, ON 


Bank of Nova Scotia 


Toronto, ON 


Canadian Imperial Bank of Commerce 


Toronto, ON 


Toronto Dominion Bank 


Toronto, ON 


National Trust 


Toronto, ON 


Royal Bank of Canada 


Toronto, ON 


Banque Nationale du Canada 


Montreal, PQ 


Canada Trust 


Toronto, ON 


Hong Kong Bank of Canada 


Vancouver, BC 


The Great Atlantic & Pacific Co of Canada 


Toronto, ON 


The Oshawa Group Ltd. 


Etobicoke, ON 


Redpath Industries Ltd. 


Toronto, ON 


Canada Safeway Ltd. 


Calgary, AL 


Lantic Sugar Ltd. 


Montreal, PQ 


Provigo Inc. 


Montreal, PQ 


Metro-Richelieu 


Monteal, PQ 


Silcorp Ltd (Mac's Milk) 


Scarborough, ON 


Canadian Tire Acceptance Ltd. 


Welland, ON 


T. Eaton Co. 


Toronto, ON 


The Bay 


Toronto, ON 


Sears Canada Inc. 


Toronto, ON 


Zellers Inc. 


Montreal, PQ 


Wal-Mart Canada 


Toronto, ON 


Price Costco 


Laval, PQ 


Bell Canada 


Montreal, PQ 


Maritime Telegraph &. Telephone 


Halifax, NS 


New Brunswick Telephone Company Ltd. 


Saint John, NB 


Newfoundland Telephone Company Ltd. 


St. John's, NFLD 


Manitoba Telephone System 


Winnipeg, MAN 


Sasktel 


Regina, SK 


Telus Corporation 


Edmonton, AL 


BCTel 


Bumaby, BC 


Canadian Bankers Association 


Toronto, ON 


Telebec Ltee 


Ville d'Anjou, PQ 


Quebec Telephone 


Rimouski, PQ 


Mouvement Desjardins 


Montreal, PQ 



APPENDIX/APPENDICE 3 



Letters Sent to National Corporations From Minister - June 12, 1995 
Lettres envoyees par le ministre aux entreprises nationales, 12 juin 1995 



Company Name 


Location of Head Office 


Atlantic (25) 


Air Labrador 




St. John's, Newfoundland 


Air Nova 




Enfield, Nova Scotia 


Almagamated Dairies Limited 




Summerside, Prince Edward Island 


Atlantic Lottery Corporation 




Moncton, New Brunswick 


Atlantic Wholesalers 




Dartmouth, Nova Scotia 


Baxter Food Limited 




Saint John, New Brunswick 


Boland's Limited 




Halifax, Nova Scotia 


Central Dairies Limited 




St. John's, Newfoundland 


Co-op Atlantic 




Moncton, New Brunswick 


Day & Ross Trucking Limited 




Hartland, New Brunswick 


Empire Company Limited 




Stellarton, Nova Scotia 


Farmer's Dairies Limited 




Halifax, Nova Scotia 


Irving Oil Limited 




Saint John, New Brunswick Lewisporte, 


Lewisporte Wholesalers 




Newfoundland 


Maritime Electric Company Limited 




Charlottetown, Prince Edward Island 


McCain's Limited 




Florenceville, New Brunswick 


New Brunswick Power Corporation Limited 




Fredericton, New Brunswick 


Newfoundland and Labrador Hydro 




St. John's, Newfoundland 


Newfoundland Light and Power Corporation 




St. John's, Newfoundland 


Northumberland Cooperative Limited 




Newcastle, New Brunswick 


Nova Scotia Power Corporation Limited 




Halifax, Nova Scotia 


Pizza Delight Limited 




Moncton, New Brunswick 


M.F. Schurman Limited 




Summerside, Prince Edward Island 


Scotsbum Dairy Foods Limited 




Scotsbum, Nova Scotia 


Sobey's Incorporated 




Stellarton, Nova Scotia 


Quebec (36) 


Agropur 


F 


Granby (Quebec) 


Air Canada 


E 


St-Laurent, Quebec 


Alcan Aluminium limit^e 


F 


Montreal (Quebec) 


Avenor incorporee 


F 


Montreal (Quebec) 


Bombardier incorporee 


F 


Montreal (Quebec) 


Canadien National 


F 


Montreal (Quebec) 


Canadian Pacific Limited 


E 


Montreal, Quebec 


Canam Manac incorporee 


F 


Saint-Georges de Beauce (Quebec) 


Cascades incorporee 


F 


Kingsey Falls (Quebec) 


Cooperative f(§d6ree du Quebec 


F 


Montreal (Quebec) 


Culinar incorporee 


F 


Montreal (Quebec) 


Donohue incorporee 


F 


Quebec (Quebec) 


Dominion Textiles Inc 


E 


Montreal, Quebec 


Domtar incorporee 


F 


Montreal (Quebec) 


Groupe Jean Coutu 


F 


Longueuil (Quebec) 



Le Groupe Rona-Dismat incorporee 


F 


Boucherville (Quebec 


Groupe SNC Lavalin incorporee 


F 


Montreal (Quebec) 


Groupe Transcontinental GTC limitee 


F 


Montreal (Quebec) 


Groupe Videotron 


F 


Montreal (Quebec) 


Hydro-Quebec 


E 


Montreal (Quebec) 


Imasco Limited 


E 


Montreal, Quebec 


Ivaco Inc. 


E 


Montreal, Quebec 


Lafarge Canada 


E 


Montreal, Quebec 


Medis Health & Pharmaceutical Services Inc. 


F 


Kirkland, Quebec 


Multi-Marques incorporee 


F 


Montreal (Quebec) 


Olco Petroleum Group Inc. 


F 


Montreal (Quebec) 


Power Corporation du Canada 


F 


Montreal (Quebec) 


Pratt & Whitney Canada incorporee 


F 


Longueuil (Quebec) 


Q I T Per et Titane incorporee 


F 


Montreal (Quebec) 


Quebecor incorporee 


E 


Montreal (Quebec) 


Repap Entreprises Inc. 


F 


Montreal, Quebec 


Societe en commandite 


E 


Montreal (Quebec) 


Stone-Consolidated Inc. 


F 


Montreal (Quebec) 


U.A.P.incorporee 


F 


Montreal (Quebec) 


Ultramar Canada incorporee 


F 


Montreal (Quebec) 


Les Industries Westbume limitee 




Montreal (Quebec) 


Ontario (42) 


Coles Bookstores Limited 




Etobicoke, Ontario 


Dofasco Incorporated 




Hamilton, Ontario 


L.G. Electronics Incorporated 




Mississauga, Ontario 


Lever 




Toronto, Ontario 


MacLean Hunter Cable T.V. 




Etobicoke, Ontario 


Metropolitan Toronto Board of Trade 




Toronto, Ontario 


Ontario Hydro 




Toronto, Ontario 


Procter and Gamble Incorporated 




North York, Ontario 


Rogers Communication Incorporated 




Toronto, Ontario 


Ault Foods Limited 




Etobicoke, Ontario 


Becker Milk Company Limited 




Scarborough, Ontario 


Hallmark Cards of Canada 




Willowdale, Ontario 


Beatrice Foods Incorporated 




Etobicoke, Ontario 


Hyundai Auto Canada Incorporated 




Markham, Ontario 


Abitibi Price Incorporated 




Toronto, Ontario 


Algoma Steel Incorporated 




Sault Ste Marie, Ontario 


Chrysler Canada Limited 




Windsor, Ontario 


Coca-Cola Beverages Limited 




Toronto, Ontario 


Ford Motor Company of Canada Limited 




Oakville, Ontario 


George Weston Limited 




Toronto, Ontario 


General Electric Canada Incorporated 




Mississauga, Ontario 


General Mills Canada Incorporated 




Etobicoke, Ontario 


General Motors of Canada Limited 




Oshawa, Ontario 


IBM Canada Limited 




Markham, Ontario 


Imperial Oil Limited 




Toronto, Ontario 


Inco Limited 




Toronto, Ontario 


K-Mart Canada Limited 




Brampton, Ontario 



Kraft General Foods Canada Incorporated 


Don Mills, Ontario 


Magna International Incorporated 


Markham, Ontario 


Maple Leaf Foods Incorporated 


Toronto, Ontario 


McDonald's Restaurants of Canada Limited 


Toronto, Ontario 


Montreal Trustco Incorporated 


Toronto, Ontario 


Northern Telecom Limited 


Mississauga, Ontario 


Shell Canada Products Limited 


Corunna, Ontario 


Stelco Canada Limited 


Hamilton, Ontario 


Sunoco Incorporated 


Samia, Ontario 


Unilever Canada Limited 


Toronto, Ontario 


Westinghouse Canada Incorporated 


Hamilton, Ontario 


Calendar Marketing Incorporated 


Toronto, Ontario 


DeHavilland Incorporated 


Downsview, Ontario 


Honda Canada Incorporated 


Scarborough, Ontario 


Toyota Canada Incorporated 


Scarborough, Ontario 


Prairies (41) 


Alberta Energy Corporation 


Calgary, Alberta 


Alberta Wheat Pool 


Calgary, Alberta 


Amoco Canada Petrolium Company Limited 


Calgary, Alberta 


Calgary Co-Operative Association Limited 


Calgary, Alberta 


Cameco Corporation 


Saskatoon, Saskatchewan 


Canadian Utilities Limited 


Edmonton, Alberta 


Canadian Western Natural Gas Company Ltd. 


Calgary, Alberta 


Canutilities Holdings Limited 


Calgary, Alberta 


Cargill Limited 


Winnipeg, Manitoba 


Centra Gas Manitoba Incorporated 


Winnipeg, Manitoba 


Edmonton Power 


Edmonton, Alberta 


Edmonton Telephone Corporation 


Edmonton, Alberta 


Federal Industries Limited 


Winnipeg, Manitoba 


Federated Co-Operatives Limited 


Saskatoon, Saskatchewan 


Greyhound Lines of Canada Limited 


Calgary, Alberta 


Gulf Canada Resources Limited 


Calgary, Alberta 


Husky Oil Limited 


Calgary, Alberta 


Interprovincial Cooperative Limited 


Saskatoon, Saskatchewan 


Lilydale Poultry Company 


Edmonton, Alberta 


Manitoba Hydro-Electric Board 


Winnipeg, Manitoba 


Manitoba Pool Elevators 


Winnipeg, Manitoba 


Northwestern Utilities Limite 


Edmonton, Alberta 


Nova Corporation 


Calgary, Alberta 


PWA Corporation 


Calgary, Alberta 


Petro-Canada 


Calgary, Alberta 


Potash Corporation of Saskatchewan Inc. 


Saskatoon, Saskatchewan 


James Richardson and Sons Limited 


Winnipeg, Manitoba 


Saskatchewan Power Corporation 


Regina, Saskatchewan 


Saskatchewan Wheat Pool 


Regina, Saskatchewan 


Shaw Communications Incorporated 


Edmonton, Alberta 


Shell Canada Limited 


Calgary, Alberta 


Transalta Utilities Corporation 


Calgary, Alberta 


Trizec Corporation 


Calgary, Alberta 



United Farmers of Alberta Cooperative Ltd 


Calgary, Alberta 


United Grain Growers Limited 


Winnipeg, Manitoba 


Western Co-Operative Fertilizers Limited 


Calgary, Alberta 


Westfair Foods Limited 


Calgary, Alberta 


Wings Foods of Alberta Limited 


Edmonton, Alberta 


Winpak Limited 


Winnipeg, Manitoba 


Xcan Grain Pool Limited 


Winnipeg, Manitoba 


XL Foods Limited 


Calgary, Alberta 


Pacific (27) 


BC Gas Incorporated 


Vancouver, British Columbia 


B.C. Sugar Refinery Limited (Roger's Sugar) 


Vancouver, British Columbia 


British Columbia Packers 


Richmond, British Columbia 


Canfor Corporation 


Vancouver, British Columbia 


Charlwood Pacific Group 


Vancouver, British Columbia 


Chevron Canada 


Vancouver, British Columbia 


Cominco Limited 


Vancouver, British Columbia 


Doman Industries 


Duncan, British Columbia 


Finning Limited 


Vancouver, British Columbia 


Fletcher Challenge Canada 


Vancouver, British Columbia 


Graymont Limited 


Vancouver, British Columbia 


H. A. Simons Limited 


Vancouver, British Columbia 


Ledcor Industries 


Vancouver, British Columbia 


MacMillan Bloedel Limited 


Vancouver, British Columbia 


Northwood Pulp & Timber 


Prince George, British Columbia 


Placer Dome Incorporated 


Vancouver, British Columbia 


Scott Paper Limited 


Vancouver, British Columbia 


Slocan Group 


Richmond, British Columbia 


TCG International Incorporated 


Bumaby, British Columbia 


Teck Corporation 


Vancouver, British Columbia 


The Jim Pattison Group 


Vancouver, British Columbia 


Tolko Forest Products 


Vernon, British Columbia 


UMA Group 


Vancouver, British Columbia 


Weldwood of Canada 


Vancouver, British Columbia 


West Fraser Timber Company Limited 


Vancouver, British Columbia 


Westcoast Energy 


Vancouver, British Columbia 


Weyerhaeuser Canada 


Vancouver, British Columbia 



APPENDIX /APPENDICE 4 



Minister Responsible for ; 'y':3y Ministre responsable de 

Statistics Canada Statistique Canada 



UUN 
.JUIM 



\ 1 1995 



Mr. Doug Bailey 

President 

Farmers Dairies Limited 

Post Office Box 8118, Station "A" 

Halifax, Nova Scotia 

B3K5Y6 

Dear Mr. Bailey: 

I am pleased to inform you that the next Census of Canada will take 
place on Tuesday, May 14, 1996. The Census of Population and the concurrent Census 
of Agriculture are the largest surveys conducted in Canada. They provide information 
that is of value to just about everyone in business, industry and government. 

The active role played by many Canadian corporations in the 1991 
Census helped make it a success. I am writing to enlist your support for the 1996 
Census. It is important that Canadians understand the value of the Census and be 
motivated to complete their questionnaires. The support of Farmers Dairies Limited in 
bringing the Census message to its employees and clients would be an important 
contribution to this objective. This could include activities such as a mail insert in client 
statements, a message in pay envelopes or articles in employee newsletters. 

I would be most grateful if your organization could provide Statistics 
Canada with the name of a contact to discuss various approaches for promoting the 
1996 Census. For further information, your staff should call Keith Matheson at 
(902) 426-0729 or write to Census Communications, Statistics Canada, 
North American Life Centre, 1770 Market Street, Halifax, Nova Scotia, B3J 3M3. 

I hope that I can count on your support to make the 1996 Census a 
success. 

Yours very truly, 




John Manley 



Ottawa, Ontario K1A 0T6 



Minister Responsible for '. ■• ; .<• ^ IVlinistre responsable de 
Statistics Canada ;ti;.";%-), Statistique Canada 



:il^,^ i 2 1995 



Monsieur Jacques Bougie 

President 

Alcan Aluminium limitee 

1 188, rue Sherbrooke Quest 

Montreal (Quebec) 

H3A3G2 

Monsieur, 

Je suis tres heureux de vous informer que le prochain Recensement du 
Canada aura lieu le mardi 14 mai 1996. Le Recensement de la population et le 
Recensement parallele de 1' agriculture sont les plus grandes enquetes menees au 
Canada. Les renseignements recueillis sont utiles a presque tout le monde oeuvrant au 
sein de la petite entreprise, de I'industrie et des administrations publiques. 

Le role joue par les entreprises canadiennes lors du Recensement de 
1991 a ete tres apprecie et a permis d'en faire une reussite. Je vous ecris pour soUiciter 
votre appui pour le Recensement de 1996. D importe que la population canadienne 
comprenne 1' importance du recensement et que les gens soient prets a remplir le 
questionnaire. En.communiquant le message du recensement a son personnel et a sa 
clientele, Alcan Aluminium limitee contribuerait de fa9on remarquable a I'atteinte de 
cet objectif. Cet appui pourrait prendre la forme d'un encart postal dans les etats de 
compte des clients, d'un message dans les enveloppes de paie ou d'articles dans les 
bulletins d'information du personnel. 

A cette fin, je vous invite a nous faire connaitre le nom d'un membre de 
votre organisation avec lequel Statistique Canada pourra discuter des moyens a prendre 
pour promouvoir le Recensement de 1996. Pour obtenir plus d'information, vous 
pouvez communiquer avec Diane Blanchette, Statistique Canada, 
Complexe Guy-Favreau, 200, boulevard Rene-Levesque Quest, Tour Est, 4° etage, 
Montreal (Quebec), H2Z 1X4, (514) 283-4218. 

.../2 



Ottawa, Ontario K1A 0T6 



-2 



J'espere que nous pourrons compter sur votre appui pour assurer le 
succes du Recensement de 1996. 

Veuillez agreer. Monsieur, I'expression de mes sentiments les meilleurs. 




John Manley 



APPENDIX/APPENDICE 5 



1996 CENSUS CORPORATE SUPPORTERS - MAY 2, 1995 



Company Name 


Head Office 


Lang 


1996 Support 


American Express Canada Ltd. 


Mari(ham, ON 


E 


•' Inserts in cardmemtwr statements (600,000). 

► Articles and posters targeting Canadian employees (2,300). 


Bank of Montreal 


Toronto, ON 


E 


► Inserts in staff payroll (31,000) 

► Article in employee newsletter (31 ,000) 


Bank of Nova Scotia 


Toronto, ON 


E 


- Message on payroll stub 

- Article in employee newsletter 

- Message on E-Mail system 


Canadian Imperial Bank of Commerce 


Toronto, ON 


E 


* Inserts in client statements (1 .3 million) 
- Article in employee newsletter 


Toronto Dominion Bank 


Toronto, ON 


E 


► ATM message from May 9 - 14 (1 million hits). 


National Tmst 


Toronto, ON 


E 


>- Message on pay stubs 
- Article in newsetter 


Royal Bank of Canada 


Toronto, ON 


E 


- Inserts in customer statements (4.5 million). 

► Article in AgriBusiness Review (cire. 20,000 English; 3,000 French) - customer publication. 


Banque Nationale du Canada 


Montreal, PQ 


F 


Avecles employes (14 000) 

► ArtKles et logo dans les joumaux internes (mars, avril et mai 1996) 

► Affiches 

•■ Message sur la paye (avril et mai) 

Avec les clients (1 million) 

•- Message sur les 6tats de comptes (avril) 

>- Message aux guichets automatiques (14 avril au 14 mai) 


Hong Kong Bank of Canada 


Vancouver, BC 


E 


- Inserts in customer mailings, tent cards, static logos (1 .3 millton) 


The Great Atlantic & Pacific Co of 
Canada 


Toronto, ON 


E 


► Logo on flyers for 2 weeks prior to Census Day (12 million). 


The Oshawa Group Ltd. 


Etobicoke, ON 


E 


See regional evaluation. 


Lantic Sugar Ltd. 


Montreal, PC 


F 


Avec les employte (600) 
- Encarts postaux avec la paye 
•'Affiches 


Provigo Inc. 


Montreal, PQ 


F 


>- Article dans le bulletin Intb-Pmvigo (2 pamtions : fdvrier & avril) 


Metro-Richelieu 


Monteal, PQ 


F 


► Encart postal avec les payes (6 000 employfes) 

► Affiches dans les centres de distribution (10 centres - 2 500 employ6s). 


Zellers Inc. 


Montreal, PQ 


E 


Avec les employes du si6ge social (600) 

► Affiches 

Avec les employte des points de vente (Quebec : 6 000, Maritimes : 2 000) 

► Affiches 

► Communk)u6s sur les babillards 


Price Costco 


Laval, PQ 


F 


Lettre envoy6es on demandait d'apposer des afRches dans les halls d'accueil, dans les bureaux, 
dans les caf6t6rias et dans les salles de repos des employte. Cette lettre 6tait signte par M. 
Desautels qui les faisait d son tour pan/enir aux autres succursales. 

Avec les employte (6 000) et clients (600 000). 
► Affiches (339) 


Bell Canada 


Montreal, PQ 


E 


► Article et logo dans le bulletin interne (45 000 employte) 



Quebec T6l6phone 


Rimouski, PQ 


F 


Avec les employte 

•- Message dans le courrier 6lectronique 

► Article dans le bulletin interne 

Avec les clients 

- Message du recensement dans les annuaires t6l6phoniques (deux Mitions: novembre et avril) 

- Message dans les 6tats de compte. (Sign6 du prteident) 

- Message sur les enveloppes (envois postaux en mars et en avril) 

► Message sur les factures du sewice t6l6phonique (ml-avril i mi-mai). 


Mouvement Desjartiins 


Montrtel, PQ 


F 


Mouvement Desjardins • Qu6bec 
Avec le si6ge social de la Conf6d6ration 

•■ Article dans la revue Ma Ca/sse (Tirage : 185 000 copies) 

► Article dans la revue En Mouvement (Tirage : 2 700 copies) 

- Article dans la revue Rewe Desjardins (Tirage : 25 000 copies) 

► Afflches(289) 

► Encarts avec la paye (4 737) 

► 8 divistons ont retoumfe leur bon de commande. 

Mouvement Desjardins - Ontario 

•-Afflches 

* Encarts avec la paye 

Le Mouvement Coop6ratif Acadian - Maritimes 

Avons entrepris les n6gociations et le dossier a ensuite 6t6 transmis au bureau regional de 

Statistique Canada d Halifax. 

La FM6ration des Caisses Populaires du Manitoba 
Avecles employes (175) 

» Encarts avec la paye 

► Afffches 

Avec les membres / clients (37 000) 

* Encarts avec les 6tats de comptes 

► Affiches 

» Message sur les enveloppes 


Canadian Tire Acceptance Ltd. 


Welland.ON 

^ 


E 


* Inserts in credit card statements (1.5 million). 


T. Eaton Co. 


Toronto, ON 


E 


See regional evaluation. 


The Bay 


Toronto, ON 


E 


» Posters (custom size) in all stores (30,000 employees; 1.5 million customers). 


Sears Canada Inc. 


Toronto, ON 


E 


See regional evaluation. 


Wal-Mart Canada 


Toronto, ON 


E 


•- Inserts in payroll (260). 

► Inserts in customer statements (1 mlllton). 


Maritime Telegraph & Telephone 


Halifax, NS 


E 


- Article In householder nevirsletter (ciro. 350,000) 

► Article in employee newsletter (ciro. 3,500) 

► Message on bills; e-nail to employees. 


New Brunswick Telephone Company 
Ltd. 


Saint John, NB 


E 


* Article in employee newsletter; message on employee pay cheques; posters in offices. 
- Postal slug In March & April (600,000) 


Newfoundland Telephone Company 
Ltd. 


St John's, NFLD 




>■ Article in April employee newsletter (2.700) 
► Inserts in bills (250,000) 


Canada Safeway Ltd. 


Calgary, AL 


E 


* Logo painted on the sides of three semi-transports (eight month period), prairie region only 

* Logo on milk cartons (500,000) 

> reminder cards at all cash registers in 220 stores for month before Census Day (30 million) 


Manitoba Telephone System 


Winnipeg, MAN 


E 


<■ Inserts in billing (240,000) 


Sasktel 


Regina, SK 


E 


» Inserts in statements (260,000) 


Telus Corporation 


Edmonton, AL 


E 


" inserts in statements (20,000) 


BCTel 


Bumaby, BC 


E 


- Message on employees' electronic message board (14,000 hits) 


Canadian Bankers Association 


Toronto, ON 


E 


See regkinal evaluation. 



APPENDIX/APPENDICE 6 



CORPORATE SUPPORTERS - June 12. 1995 



Company Name 



Head Office 



Lang 



1996 Support 



AUantic(25) 


Air Ijbrador 


SlJohn's.NFLD 


E 


* Flyers in seat pockets of all aircraft (500); 

» Sales rep to distribute literature to communities along Labrador coast. 


Air Nova 


Enfield, NS 


E 


•■ Article in employee newsletter. Above and Beyomt, 
- Flyers in seat pockets of all aircraft (5.000). 


Amalgamated Dairies Limited 


Summerside, PEI 


E 


► Logo on one & two litre cartons going to 60% of PEI households (35,000); 
•' Used milk cartons showing logo in TV ads. 


Atlantic Lottery Corporation 


Moncton, NB 


E 


- Article in April issue of Luckmasaim (circ. 65,000); 
•- Sent announcement/insert to 6,500 lottery retailers; 

► Article in weekly employee newsletter (420); 

► Posters in ticket sales outlets (4,500). 


Atlantic Wholesalers 


Dartmouth, NS 


E 


- Logo on sales flyers (1 million); 

- Logo in all newspaper ads for stores (Atlantic Superstores; Save-Easy, Food Master); 


Baxter Food Limited 


Saint John, NB 


E 


► Article in company newsletter to 500 employees; 

► Posters in 13 branch offices. 


Boland's Limited (I6A) 


Halifax, NS 


E 


► Posters in 55 stores; 

•■ Stuffers in grocery bags (60,000); logo In weekly catalogue (400.000); article in employee 

newsletter. 


Central Dairies Limited 


SI John's, NFLD 


E 


» Posters in Head Office and 4 regional offices. 


Co-op Atlantic 


Moncton. NB 


E 


► Article in employee newsletter messages on bulletin boards; E-Mail message to all employees. 


Day & Ross Trucking Limited 


Hartland, NB 


E 


•■ 30 posters in building; 

► Inserts in employee pay checks. 


Inring Oil Limited 


Saint John, NB 


E 


► Message in employee pay checks. 


Lewisporte Wholesalers (IGA) 


Lewisporte, 
NFLD 


E 


- Logo in sales flyers (100.000). 


Maritime Electric Company Limited 


Chariottetown, 
PEI 


E 


- Message on bills (53.000 households & business); 

•- Article in employee newsletter posters on 20 bulletin boards in head & district offices. 


McCain's Limited 


Florenceville, NB 


E 


•- Inserts in employee pay cheques; 

* Article in employee newsletter which goes to suppliers, customers (retailers) and government 

departments (12.000); 


New Brunswick Power Corporation Ltd. 


Fredericton, NB 


E 


► Article in NBPoim-\eiK(cArc. 1.800); posters in district offices; 
» Inserts in bills (300.000). 


Newfoundland and Labrador Hydro 


SL John's, NFLD 


E 


-Inserts in billing (34.000); 
> Article in employee newsletter. 


Newfoundland Light and Power Corp. 


SI John's, NFLD 


E 


-Inserts in billing (200.000); 

- ArtKle in January newsletter Tie lJnes(aK. 1 .800) 


Northumberiand Cooperative Limited 


Newcastle, NB 


E 


- Artksle in employee newsletter Nofffi Post, 

- Logo on side panel of milk cartons (all sizes) - goes to 40% of NB households. 


Nova Scotia Power Corporation Limited 


Halifax. NS 


E 


- Message in Current News(aK. 400.000 clients); 

- Artkde in employee newspaper ZMs(3.500) 


M.F. Schumian Limited 


SummersWe. PEI 


E 


- Logo in newspaper ads (circ. 50.000); 

- Inserts in employee pay checks. 



Company Name 



Head Office 



Lang 



1996 Support 



Scotsbum Dairy Foods Limited 


Scotsbum, NS 


E 


► Article in company newsletter Dairy Daiiy(m:. 2,800 employees and shareholders) 


Sobe/s Incorporated 


Stellarton, NS 


E 


* Posters placed in store windows - approval from individual store managers, not rrurii Head Office. 


Quebec (36) 


Agropur 


Granby 


F 


Les employes (2 400) 

* Article et velox dans leur bulletin interne. 

► linage : 7 000 (employte et retraitSs); affiches (50) sur les babillards. 

Division: Natrel (1 200 employes); 

» Affiches et communiques sur les babillards 


Air Canada 


St-Laurent 


E 


Aveclesemploy6s(16000) 

► Encarts avec la paye 

► Message par bulletin 6lectronique (S quelques reprises les jours pr6c6dant le Rtscensement de 
1996.) 

•■ Bulletin difhjs^ par message t6l6phonique 

► Affiches dans les caf6t6rias 

>' Article dans le journal inteme L 'Horizon 

Avec les employte retraltte (13 000) 

* Encarts avec les cheques de pension des retraitte 

* Article dans le bulletin L 'Horizon 

Avecles clients (5 200) 

* Encarts avec les billets d'avion envoyte par la poste (premiere semaine de mai) 


Alcan Aluminium Iimit6e 


Montreal 


F 


► Article dans le bulletin des employte (avril1996): L'Atrium 

- Affiches dans les postes d caf6 des employes et dans les halls d'accueil du si6ge social. 
(Montreal) 

► Affiches d I'usine de Melocheville 

► 12 000 employte 


Avenor incorporte 


Montrtol 


F 


► Affiches et communiques aux employes (795 employes) 


Bombardier incorporte 


Montreal 


F 


Avec les employes du siege social (50) 

► Encarts; affiches; communique remis e cheque employe 

Canadair (8 600 employes au Canada) 

► 2 periodes d'affichage : I'affiche et plus tard I'encart place sur I'affiche 
» Article dans le bulletin inteme 

Groupe Materiel de Transport 

•■ Usines de St-Bmno et La Pocatiere, au Quebec (1 050 employes) 

► Affiches 

► Usine de Nellhaven, en Ontario (350 employes) 

► Affiches et encarts avec la paye 


Canadien National 


Montreal 


F 


Avec les employes (23 000) 

* Messages dans le courrier eiectronique k tous les employes (3 reprises) 

- Les messages sont imprimes et places sur les babillards pour pennettre aux employes qui n'ont pas 

acces au courrier eiectronique de lire les Infbnnations. 

•- Article dans le bulletin inteme. 


Canadian Pacific Limited 


Montreal 


E 


C.P. Rail 

Avec les employes (20 000), les retraites et les clients (23 000) 

•■ Article et logo dans le bulletin inteme; message dans le counier eiectronique 



Company Name 



Head Office 



Lang 



1996 Support 



Canam Manac incorpor^e 


Saint-Georges de 
Beauce 




Les Aciers Canam 

► Encarts avec la paye (700) 

* Article dans le bulletin mensuel de I'entreprise. 

► Affiches 

- Message sur les enveloppes (d les clients) 

Manac 

► Encarts avec la paye (750); affiches (Qu6bec) 


Cascades incorpor^e 


Kingsey Falls 




Lettre et affiches envoy6es aux 71 6tablissements du Canada 

Avec les employes (5 500) 

► Article dans le bulletin interne Le Cascadeur(Ma\ 1996) 

•- Affiches surtous les babillards r6serv6s aux personnels (157) 


Cooperative f6d6r6e du Quebec 


Montreal 




La compagnie a accepts de: 

► diffuser le logo et le message dans le bulletin Interne des employfes (3 000) et d'apposer des 

affiches dans les divers locaux. Le logo, le message et des articles seront aussi publics dans le 

bulletin des membres (25 000); 

- diffuser des articles et le logo dans son bulletin L^AGRICOOP(^ 000). 


Culinar incorporte 


Montreal 




Avec les employte du si^e social: 
* Affiches; communiques apposes au babillard 
► Trois divisions qui ont retoum6 leur bon de commando : 
-Encarts (160) 

► Affiches (41) 

► Calendrier{35) 


Donohue incorpor6e 


Qu6t)ec 




•- Logo et message imprimd sur le talon du cheque de paye 

- Article dans le bulletin interne 
-Affiches (140) 

- 3 200 employes 


Dominion Textiles Inc 


Montreal 




Avec les employes du siege social (132) 

- Affiches et communiques apposes sur les babillards. 

Dominium Industrial Fabric 
-Encarts(IO); affiches (22) 


Domtar incorporfee 


Montreal 




La compagnie a accepte de distribuer un encart postal avec la paye des employes (8 000), 
d'apposer des affiches dans ses 25 etablissements et de placer un article dans les babillards. 


Groupe Jean Coutu 


Longueuil 




Les employes du siege social (700) 
et des franchises (9 000) 
- Article dans le bulletin interne (Avril 96) 
-Affiches (225) 


Le Groupe Rona-Dismat incorporte 


Bouchen/ille 




Avec les employes du siege social (300) 
- Affiches; article dans le bulletin Interne 

Avec les employes des 550 points de vente (8000) 
► Affiches; communique aux actionnaires 


Gtoupe Transcontinental GTC Iimit6e 


Montrtol 




Avec les employes : 

- Encarts avec la paye (4 851); affiches (230); calendriers (117); article dans les bulletins internes; 

compteurs postal (5) 

25 divisions ont retoume leur bon de command. 


Groupe Vidtetron 


Montreal 




-Affiches (1600 employes) 



Company Name 


Head Office 


Lang 


1996 Support 



Imasco Limited 


Montreal 


E 


Communique remis aux 60 employes du si6ge social. 

Pharmaprix; 

•■ Encaits avec la paye (3500); affiches (270); logo imprim6 sur le circulaire du mois de mai : tirage 1 

200000 

Imperial Tobacco: 

" Articles dans le bulletin d'employte (3600) Le Feui//el{Fbim 1996); message sur les enveloppes 

pour renvoi postal i\iLe Feuillet(iMe! et avril); affiches (35) 

Shoppers Drug Mart 

> Encarts postaux avec la paye des employ^ (34 000); Logo dans le circulaire publicitaire du 13 

mai. (8 millions de manages: 18 400 000) 

Canada Trust 

•■ Encarts avec la paye d'employte (13 700) 


Ivaco Inc. 


Montreal 


E 


Avec les employte du si6ge social (60) 

► Encarts avec la paye; affiches; communiqute sur les babillards 

' 5 divisions ont retoumi leur bon de commando. 


Lafarge Canada 


Montrtel 


E 


> Encarts avec la paye (500); affiches (10) 


Medis Health & Phanmaceutical 
Services Inc. 


Kiridand 


E 


Article dans le bulletin de rentreprise 4/i^« (diffusa aux 1 200 employ^, aux 800 retraitte et aux 
clients qui se pr6sentent dans les halls d'accueil de leurs bureaux) 


Multi-Marques incorporde 


Montreal 


F 


> Encarts avec la paye (4 260) 

-Affiches (360) 

•- Autocollant de vitrage appose sur les fenfitre des camions de livraison. 

» 6 divisions ont compl6t6 un bon de commando. 


OIco Petroleum Group Inc. 


Montreal 


F 


Avec les employes du si6ge social (125) 

* Encarts avec la paye; communique avec la paye; affiches 

Avec les employes des franchises (595) 

- Affiches (rejoignent aussi les clients : (impossible de quantifier) 

•- Communiques aux employes 


Power Corporation du Canada 


Montreal 


F 


Avec les employte du si6ge social (70) 

> Communique et affiches sur le babillard 

LaPresse 

•- Encarts avec les payes (1 300 employe) ; affiches dans les 16 locaux de I'entreprise 

Diffusion Power 

- Encaits avec la paye (520); affiches (37); communique remis aux employe 


Pratt & Whitney Canada incorporte 


Longueuil 


F 


► Message inscrit sur terans 6lectroniques gtents (7 800 employe) 


Q 1 T Per et Titane incorpor6e 


Montreal 


F 


Les employe (2 000): 

- Article dans le bulletin enteme (avril); affiches dans les 15 dtablissements 


Qu6l)ecor incorpor6e 


Montrtel 


F 


Groupe Quebecor Inc 

- Lettre et pochette promotionnelle envoytes aux 28 divisions 

► 12 divisions ont retoum* le bon de commande. 
Avec les employe du siige social (90): 
-Affiches 

- Communique remis aux employe 

► Encarts avec la paye 

Imprimeries Quebecor 

► Lettre et pochette promotionnelle envoytes aux 36 divisions 

- 20 divisions ont retoum6 le bon de commande: 

-Encarts (5592) 

-Affiches (227) 

-Calendriers(61) 

-Compteur postal (2) 
Avec les employe du si6ge social (200) 
-Affiches 

- Communique remis aux employe 

- Encarts avec la paye 



Company Name 



Head Office 



Lang 



1996 Support 



Repap Entreprises Inc. 


Montreal 


E 


Avec les employes (5 200) 

► Encarts avec la paye (4 820) 

► Afficties{167) 
•'Feuillets(4 236) 

► Communique d tous les employes 

- Articles et logo dans certains bulletins internes 


Soci6t6 en commandite 
(Gaz M6tropolitain) 


Montreal 


F 


Les employes (2000): 
•- Encart postal avec la paye 

- Artkde dans Roseau P/us{b\A\e\in distribu^ avec la paye) 

- Affiches sur les babillards r6sen/6s au personnel. 

Les clients (150 000) 

•'Encarts postaux dans les 6tats de compte (avril 1 996) 


UAP.incorporte 


Montreal 


F 


> Encarts avecia paye (4 800) 

► AffH:t»s(350) 

> logo et un message dans le bulletin interne des employes (5 000); dans le bulletin des 
administrateurs (400), et dans le bulletin des membres (32 000). 

► Douze bureaux regionaux de UPA ont contribu6 & la diffusion du message du recensement. 


Ultramar Canada incorpor^e 


Montreal 


F 


- Encarts avec les payes (900 employte) 

- Encarts avec les 6tats de compte (150 000 clients) 

>- Messages aux employte le 14 mai (courrier 6lectronique) 


Les Industries Westbume Iimit6e 


Montreal 


F 


La compagnie a accepts de distribuer (deux temps) un encart postal avec la paye des employfes (4 
200), ou autre mode de diffusion, et d'apposer des afRches dans ses 6tablissemehts (360 
succursales). 


Ontario(42) 


Abitibi Price Incorporated 


Toronto 


E 


•- Iroquois Falls: posters, article & calendars (1 ,000) 

► Ttiunder Bay: payroll inserts, employee newsletter article, e-mail message, posters (1 ,380) 


Algoma Steellncorporafed 


SaultSte Marie 


E 


See regional evaluation. 


Ault Foods Limited 


Etobicoke 


E 


See regtonal evaluatnn. 


Beatrice Foods Incorporated 


Etobicoke 


E 


See regional evaluation. 


Chrysler Canada Limited 


Windsor 


E 


- Message on pay stubs; articles in company & union newsletters including 'photo op'; ran videos; 
tent cards in cafeterias (750,000) 


Coles Bookstores Limited 


Etobicoke 


E 


See regional evaluatton. 


DeHavilland Incorporated 


Downsview 


E 


See regional evaluation. 


Dofasco Incorporated 


Hamilton 


E 


See regional evaluation. 


Ford Motor Company of Canada Ltd. 


Oakville 


E 


See regional evaluation. 


General Electric Canada Incorporated 


Mississauga 


E 


- Article in internal newsletter & posters (8,500 hits). 


General Motors of Canada Limited 


Oshawa 


E 


- Message on employee pay stubs; article in employee newsletter; 100 posters (150,000 hits). 


IBM Canada Limited 


Mari(ham 


E 


See regional evaluation. 


Inco Limited 


Toronto 


E 


* article in employee newsletter; posters. 


K-Mart Canada Limited 


Brampton 


E 


See regional evaluation. 


Kraft General Foods Canada Inc. 


Don Mills 


E 


See regional evaluation. 


L.G. Electronics Incorporated 


Mississauga 


E 


See regional evaluatnn. 


Lever 


Toronto 


E 


See regional evaluation. 



Company Name 


Head Office 


Lang 


1996 Support 




McDonald's Restaurants of Canada Ltd 


Toronto 


E 


See regional evaluation. 


Metropolitan Toronto Board of Trade 


Toronto 


E 


See regnnal evaluatton. 


Northern Telecom Limited 


Mississauga 


E 


See Centralized Edit evaluation. 


Ontario Hydro 


Toronto 


E 


See regional evaluatton. 


Procter and Gamble Incorporated 


North Yori( 


E 


See regional evaluation. 


Rogers Communication Incorporated 


Toronto 


E 


•- Message on customer statements (2.5 million). 


Toyota Canada Incorporated 


Scartwrough 


E 


See regional evaluation. 


Westingtiouse Canada Incorporated 


Hamilton 


E 


See regional evaiuatton. 


Prairies (41) 


Alberta Energy CorporationE 


Calgary, AB 


E 


- Inserts in Yellowknife and Hay River bills (8,628) 


Alberta WtieatPoolE 


Calgary, AB 


E 


► Poster / calendar in all elevators 

» Mention of census in Wheat Pool Report 


Calgary Co-Operative Association 
Limited 


Calga^, AB 


E 


- Inserts in newspaper flyers two weeks before Census Day (1 20,000) 
» Posters, tent cards in 149 branches and 129 agencies (340,000) 


Canadian Utilities Limited 


Edmonton, AB 


E 


-Reminders in bills (400,000) 


Centra Gas Manitoba Incorporated 


Winnipeg, MB 


E 


► Inserts in dient mailings (250,000) 


Edmonton Telephone Corporation 


Edmonton, AB 


E 


•- Logo on phone books and in yellow pages (240,000 hits) 


Federated Co-Operatives Limited 


Saskatoon, SK 


E 


- Logo on weekly grocery flyers - all stores (600,000) 


Husky Oil Limited 


Calgary, AB 


E 


* Message in employee newsletter and tent cards on all pumps. 


Manitoba Hydro-Electric Board 


Winnipeg, MB 


E 


-Inserts in billing (240,000) 


Manitoba Pool Elevators 


Winnipeg, MB 


E 


- Calendars or posters in 150 elevators 


Saskatchewan Power Corporation 


Regina, SK 


E 


-Inserts in bills (600,000) 


Saskatchewan Wheat Pool 


Regina^ SK 


E 


- Calendars and / or posters in elevators. 


Transalta Utilities Corporation 


Calgary, AB 


E 


- Logo on bniings during April / May (200,000) 

- Logo in employee newsletter 


United Grain Growers Limited 


Winnipeg, MB 


E 


► Place mats (100,000) 


Westfair Foods Limited 


Calgary, AB 


E 


- Logo on all flyers and ads for two weeks in May (1 .4 million hits) 


Wings Foods of Alberta Limited 


Edmonton, AB 


E 


- Logo on sugar packets (14 million) 


Pacific (27) 


BC Gas Incorporated 


Vancouver 


E 


- Article in employee newsletter (2,000) 


B.C. Sugar Refinery Limited 
(Rogers Sugar) 


Vancouver 


E 


- Logo on sugar packets (20 million) 
► Inserts in employee pay (500) 


British Columbia Packers 


Richmond 


E 


- Message on employee pay (4,000 hits) 


Chartwood Pacifk; Group 


Vancouver 


E 


► Inserts to executive office staff (50) 


Chevron Canada 


Vancouver 


E 


- BC regton of Chevron Included message on bulletin board and corporate memo to staff (450) 



Company Name 



Head Office 



Lang 



1996 Support 



Cominco Limited 


Vancouver 


E 


•- Article / logo in bulletin to cunent & retired staff (5,400) 


Doman Industries 


Duncan 


E 


-Inserts for staff (1,000) 


Finning Limited 


Vancouver 


E 


See regtonal evaluatfon. 


Fletcher Challenge Canada 


Vancouver 


E 


•- Inserts In staff pay (3,500) 


Graymont Limited 


Vancouver 


E 


► Inserts in employee pay (425) 


H. A. Simons Limited 


Vancouver 


E 


► Inserts in staff mailing (1,500) 


Ledcor Industries 


Vancouver 


E 


See regional evaluation. 


MacMillan Bloedel Limited 


Vancouver 


E 


<■ Article in employee newsletter (13,000) 


Northwood Pulp & Timber 


Prince George 


E 


- Inserts in employee pay (2,500) 


Placer Dome Incorporated 


Vancouver 


E 


► Posters at headquarters (1000 hits) 


Slocan Group 


Richnrand 


E 


- Inserts In employee pay (2,200) 


TCG International Incorporated 


Bumaby 


E 


► Message in employee newsletter and pay cheques (1 ,200 hits) 


Teck Corporation 


Vancouver 


E 


•- Inserts in staff mailing (300) 


ToIko Forest Products 


Vancouver 


E 


-Inserts to staff (1,500) 


UMA Group 


Vancouver 


E 


- Posters & infonnatton sheets (1 ,680 hits) 


Weldwood of Canada 


Vancouver 


E 


See regional evaluation. 


West Fraser Tmbei Company Ltd. 


Vancouver 


E 


See regional evaluation. 


Westcoast Energy 


Vancouver 


E 


See regional evaluatran. 


Weyertiaeuser Canada 


Vancouver 


E 


- Posters and message on pay forms (4,400) 



APPENDK/APPENDICE 7 



Minister Responsible for 
Statistics Canada 






wm^ 







^^5^ 



La meme lettre a ete envoyee aux 
personnes figurant sur la presente 
lisle. 

Ministre responsable de 
Statistique Canada 



SEP - 5 1996 



Madame Louise Wendling 

Directrice generale 

Price Costco 

3000, avenue Jacques-Bureau 

Chomedey, Laval (Quebec) 

H7P 5P7 

Madame, 

Par la presente, je desire remercier Price Costco d'avoir accorde son 
appui au Recensement de 1996. 

Le 14 mai dernier, Statistique Canada a demande a la population 
canadienne de faire partie de la 18« photo de famiUe prise depuis la Confederation. 
Comme le recensement constitue la plus importante source de donnees sur le Canada et 
ses habitants, il est essentiel que tous les gens comprennent bien sa raison d'etre et 
qu'ils soient prets a remplir le questionnaire. Je tiens done a vous remercier de nous 
avoir aides a accomplir cette enorme tache. 

Statistique Canada entreprend maintenant I'importante etape du 
traitement et de I'analyse des renseignements provenant de quelque 1 1 millions de 
menages et 300 000 exploitations agricoles. Les premiers resultats du recensement 
doivent etre diffuses au printemps de 1997. 

J'aimerais de nouveau vous remercier de nous avoir aides a promouvoir 
le Recensement de 1996. 

Veuillez agreer, Madame, 1' expression de mes sentiments les meilleurs. 




John Manley 



Ottawa, Ontario K1 A 0T6 



Same letter sent to the attached list. 



Minister Responsible for ^'g rffi y' Ministre responsable de 
Statistics Canada iS^'^iS, Statistique Canada 




SEP 1 1 1996 



Mr. David Loeb 

President 

Western Canada Lottery Corporation 

125 Garry Street 

Winnipeg, Manitoba 

R3C4J1 

Dear Mr. Loeb: 

I would like to extend my appreciation to the Western Canada Lottery 
Corporation for its active support of the 1996 Census. 

On May 14, Statistics Canada asked the country to pause for its 18th 
family portrait since Confederation. As the most important source of information about 
Canada and its residents, it is essential that everyone perceive the significance of the 
Census and be motivated to complete the questionnaire. I thank you for your efforts in 
helping us accomplish this enormous task. 

Statistics Canada has now started the important job of processing and 
analysing the information received fi-om over 1 1 million Canadian households and 
300,000 farms. The first resuUs of the Census are expected to be released in the Spring 
of 1997. 

Again, many thanks for your assistance in promoting the 1996 Census. 

Yours very truly. 




John Manley 



Ottawa, Ontario K1 A 0T6 



National Associations Associations nationales 



National Associations 



1.0 Background 

Associations were targeted separately from coqjorations because they represent a wider 
range of interest groups. In many instances, individual members look to their association 
as the main source of information about their community. This section of the evaluation 
deals with all associations that were approached for support, including those representing 
special groups. The section on Special Groups deals with those specific associations in 
more detail. 

The approach taken in 1996 with national associations was more streamlined than in 
1991. (232 associations were contacted in 1996, compared to 799 in 1991). This 
minimized the burden on the Chief Statistician's office and concentrated more on the 
support program at the regional level. 

Overall, the response from national associations was positive but not enthusiastic. Despite 
using a process of being very selective about the associations chosen to be approached, 
the overall numbers show a less than 50% participation rate. While it is difficult to 
determine individual reasons for non-support, budgetary constraints emerged most 
commonly as the reason for an association's inability or unwillingness to contribute their 
resources to this program. 



2.0 Planning Process 

Researching of addresses began in early 1995. In April, 1995, Census Communications 
head office purchased the 1994-95 list of national associations from Micromedia 
Incorporated (Toronto). The approximate cost (based on 2,842 records) was $700 based 
on the following selection criteria: 

*■ individual membership over 2,000 

► institutional membership over 100 

►■ Association name (standard information) 

*■ Name of Contact Person (standard information) 

► Address / Postal Code (standard information) 

► Phone Number (extra cost) 

► Number of individual members (extra cost) 

— ■ I II II ■ II 11 ■ M^^^^^^^i^^— ■— I I lllll III 111 IIMIIM I M IIIIlMy l^lMll II II m il — ^^^^I^^^^^M^^^^— ^^M^— IIMIll I 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Associations 2 Associations nationales 



Number of institutional members (extra cost) 
List sorted by Province 

Electronic format - VA" diskettes, ASCII on DOS 
One hard copy 



2.1 Development of Mailing List 

Micromedia updates this list each August and at the time of its purchase, the list of 
associations was almost a year old. However, given the time-lines of the communications 
program, to purchase the 1993-94 list was too early and the 1995-96 list was too late. It 
was decided the available list, while not completely up-to-date, could provide a basis 
from which each region could develop its own list. 

Once received in Ottawa, this list was edited by a communications officer, deleting 
obviously inappropriate listings such as duplications, political interest groups, etc. The 
list was then divided by province and distributed to each regional office to use in 
developing regional lists that would ultimately be returned to Ottawa for mailing. For this 
reason, the vetting process undertaken by head office was minimal. The list was of some 
use to regional offices, but most expressed dissatisfaction with the accuracy of 
information. 



2.2 Mailing List - National Capital Region Associations 

In the Ottawa office, selection of national associations headquartered in the National 
Capital Region was based on nimiber of members (individual and institutional), public 
visibility, credibility, fianction, type of support in 1991 and type of support they could 
potentially offer in 1996. In other words, each organization was considered individually. 
For example, if an arbitrary cut-off point such as 500 institutional members were applied 
to the final selection process, many national organizations representing important sectors 
would have been excluded, (eg.. One Voice Seniors Network, with 300 institutional 
members, would have been dropped even though it is one of the few national 
organizations representing seniors.) 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Associations 3 Associations nationales 

3.0 Letters 

Two sets of letters requesting support were sent out. 

3.1 Chief Statistician 

A letter from the Chief Statistician (Appendix 1) was sent to the lists submitted by the 
regions (excluding Quebec) and to high profile associations in Ottawa (Appendix 2). 
These letters were mailed August 31, 1995. Each regional office followed up with 
associations whose head offices were located in that region. 

3.2 Census Manager 

A letter, signed by the Census Manager on September 14, 1996, was sent to 76 
organizations in the National Capital Region (Appendix 3). The Census Manager did not 
send letters to smaller associations in the regions. Those associations received letters 
from Regional Directors and are included in the individual regional reports. 

Letters from the Census Manager differed from those from Chief Statistician in content. 
These letters indicated that a specific commimications officer would be contacting the 
organization to discuss the promotion of the census (Appendix 4). This proved to be an 
effective method of follow-up for several reasons: 

• It ensured that at least some discussion was held between Communications and 
the organization, even if it was a refusal; 

• It enabled the communications officer to explain in more detail what the 
communications program was and what was being asked of the organization; 

• Being a more assertive method of approach than waiting for a response, the 
person-to-person contact increased the likelihood of participation. In some cases, 
support would not have been forthcoming if it were not for employing this 
method. Letters were discarded or misplaced and it was the follow-up phone call 
that generated activity within the organization. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Associations 



Associations nationales 



3.3 Thank- You Letters 

Thank-you letters from the Chief Statistician and the Census Manager (Appendix 5) were 
sent in August, 1996 to supporting associations which originally received letters 
requesting their participation in the census. In addition, at the request of regional offices, 
letters were sent to specific associations which were not on the original list, but whose 
degree of participation in the census merited this level of recognition. Both the Ontario 
and Atlantic regional offices sent thank-you letters from the Regional Director to 
associations which originally received a letter requesting participation from the Chief 
Statistician. 



4.0 Materials 

In addition to generic items such as posters, bookmarks, static logos and coasters, a series 
of materials specifically designed to target associations for support were produced for use 
by all regions. They included newsletters, custom articles and fact sheets. Articles and 
fact sheets were also produced at the request of individual regional offices, then 
distributed to the others. (See section on Written Materials for a detailed list). 



5.0 Support 

The following chart shows the breakdown of letters sent to associations and the resulting 
support. 



Source 


Date Letters 
Sent 


Number of Letters 
Sent 


Number of Supporting 
Associations 


From Chief 
Statistician 


August 31, 
1995 


156 


52 


From Census 
Manager 


76 


53 


TOTAL 


232 


105 



NOTE: This table does not include information from Ontario region. 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



National Associations 5 Associations nationaies 

While the types of support from associations varied, the most common came in the form 
of articles in newsletters. Associations generally appreciated the availability of free, 
ready-to-use articles and logos. Many requests for customized articles were received from 
associations who felt that the census message had to be aimed directly at their 
membership to justify the organization's participation in a federal government program. 
Very few national associations ordered materials such as posters, bookmarks, etc. 

Appendix 6 provides details on the support received from national associations which 
received a letter from the Chief Statistician. Appendix 7 provides details on the support 
received from associations in the National Capital Region which received a letter from 
the Census Manager. 

5.1 Tracking Participation 

Tracking the participation of associations was difficult for two reasons: 

»■ National associations that do not produce newsletters often distributed 

information kits to their regional affiliates who produce their own publications. 
As a result, census communications could not control or monitor the involvement 
of these regional groups once the information had gone out; 

► Staff changes. The communications officer responsible for the associations 

program left the position in Feb. and was not replaced. Files were distributed 
among staff already in place and the level of follow-up was inconsistent. 

6.0 Challenges 

There were several instances where the head office of the same association was contacted 
both nationally and regionally. This is unavoidable, given the decentralized nature of the 
communications program and is not necessarily undesirable - since support is often 
obtained at the regional level even when it is not obtained at the national level (and vice- 
versa). As long as national organizations are contacted, there v\dll be some overlap at the 
regional level. 

Most associations understood the importance of the census and were pleased to assist in 
its promotion. However, some preferred to sell us advertising space in their publications 
or to sell us mailing lists. This is due in part to the fact that in times of fiscal restraint, 
most of these publicly fimded organizations have diminishing resources and cannot 
provide the kind of support we are requesting. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Associations 6 Associations nalionales 



7.0 Recommendations 

• The time-line for initial follow-up with groups must be investigated with an eye 
towards compression. The last groups reached had less time to use materials in 
newsletters, in particular, quarterly publications. This recommendation is 
somewhat compromised by the fact that many organizations do not give the 
concept of the census very serious consideration before January. 

• Initial contact with potential supporters should begin in September to ensure all 
groups are reached in time to meet publication deadlines. 

• The Ottawa office should contact all national associations. Regional offices 
should contact provincial associations and those national associations referred by 
the Ottawa office. 

• Materials should be available by October or at the same time that follow-up v^th 
organizations begin. 

• Establish a reporting procedure between regions and Head office regarding areas 
of potential overlap with supporting organizations. 

• Establish a procedure for monitoring census activities of supporters, publications 
in particular. 

• Six associations requested information in electronic format for use on their 
Internet sites. The trend towards electronic publication should be addressed in 
2001. 

• The following sources should be considered for use again in 2001 : 

Micromedia Ltd.- Main source for researching initial list of associations. This 

or alternate sources for purchasing up-to-date mailing lists 
of national associations should be investigated. 

Health Canada - Health Promotions: Provided a directory of national 

organizations and associations involved in health 
promotion. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



National Associations 7 Associations nationales 



Alltour, Quebec - Provided labels (at cost) of travel agencies in Canada 

(sorted by postal codes within groups or chains). Mailed 
inserts (in the form of ticket stuffer) with information on 
"What to Do If You Are Away on May 14" to all agencies. 
Data base of 6,000 travel agencies. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



1^1 



APPENDK/APPENDICE 1 

Chief Statistician of Canada Statistiden en chef du Canada 
Statistics Canada Statistique Canada 



Ottawa, Canada 
K1A0T6 



August 31, 1995 



Mr. Terry Ohman 

Executive Director 

Alliance of Canadian Travel Associations 

1929 Bank Street 

Suite 201 

Ottawa, Ontario 

KIV 7Z5 



Dear Mr. Ohman: 



The next Census of Canada will take place on 
Tuesday, May 14, 1996. I am writing to enlist your 
support in a campaign to increase awareness of the 1996 
Census and to encourage full public participation. 

The information collected by the Census of 
Population and the concurrent Census o£ Agriculture 
provides an accurate portrait of the ever-changing face 
of Canadian society. It is important that all persons 
living xn Canada understand the value of the Census and 
be motivated to complete a questionnaire. The support 
of the Alliance of Canadian Travel Associations in 
bringing the Census message to your members, your 
employees and the general public would be an important 
contribution to this objective. This support could 
include activities such as mail inserts, articles in 
newsletters or putting the Census logo on printed 
material . 



./2 



C E .\ S U S • I 9 9 6 ■ R E C E .\ S E M E .V T 



Canada 




- 2 - 



I would be most grateful if your organization 
would provide the name of a contact person with whom 
our communications staff could discuss various 
approaches for promoting the 1996 Census. 

Should you wish further information, please 
feel free to contact Louise Lafond at 951-0627. 

The active role played by many Canadian 
associations helped make the 1991 Census a success. I 
hope that we can count on your support in 1996. 

Yours sincerely. 





Ivan P. Fellegr 



I^^l 



Chief Statistician of Canada Statisticien en chef du Canada 
Statistics Canada Statistique Canada 



Ottawa, Canada 
K1A0T6 



Le 31 aoiit 1995 



Madame Louise Pelletier 

Directrice executive 

Association des transports du Canada 

2323, boulevard St. Laurent 

Ottawa (Ontario) 

KIG 4K6 



Madame , 

Le prochain recensement du Canada aura lieu 
le mardi 14 mai 1996. Par la presente, je desire 
solliciter votre appui a une campagne visant a 
sensibiliser les gens a 1' importance du Recensement de 
1996 et a encourager la participation de toute la 
population. 

Les renseignements recueillis dans le cadre 
du Recensement de la population et du Recensement 
parallele de 1 • agriculture nous permettent de faire le 
portrait actuel de la societe canadienne, laquelle est 
en constante evolution. II importe que tous les gens 
vivant au Canada comprennent 1' importance du 
recensement et qu'ils soient interesses a remplir le 
questionnaire. En communiquant le message du 
recensement a vos membres, a vos employes et au public, 
1 'Association des transports du Canada contribuerait de 
fa^on remarquable a I'atteinte de cet objectif. Get 
appui pourrait prendre la forme d'encarts postaux, 
d' articles dans les bulletins d • information ou de 
I'ajout du logo du recensement sur des documents 
imprimes . 



.../2 



C E N S U S • 1 9 9 6 • R E C E N S E M E N T 



CanadS 



^. 



Count Yourself In! '^ Soyei du nombre 



- 2 - 



Si vous deslrez obtenir plus d' information, 
n'hesitez pas a communiguer avec Louise Lafond au 
951-0627. 

Le role joue par de nombreuses associations 
canadiennes lors du Recensement de 1991 a permis d'en 
faire une reussite. J'espfere que nous pourrons compter 
sur votre appui pour assurer le succes du Recensement 
de 1996. 

Veuillez agreer, Madame, 1' expression de mes 
sentiments les meilleurs. 




Ivan P. 



APPENDIX /APPENDICE 2 



LETTERS SENT TO NATIONAL ASSOCIATIONS FROM THE CHIEF STATISTICIAN 

1995 



Association Name 



Head Office 



Association Name 



Head Office 



Atlantic (37) 


Association of Registered Nurses of Newfoundland 


St. John's, NF 


Royal Canadian Legion, Newfoundland and 
Labrador Command 


St John's, NF 


Atlantic Provinces Chamlier of Commerce 


Moncton, NB 


St John's Board of Trade 


St John's, NF 


Atlantic Provinces Economic CounciL 


Halifax, NS 


Credit Union of Central Nova Scotia 


Halifax, NS 


CAA Maritimes Limited 


Saint John, NB 


Federatton of Senior Citizens & Penstoners of Nova 
Scotia 


Sydney, NS 


Canadian Association of Business EducaUon Teachers 


Riverview, NB 


Heart and Stroke Foundation of Nova Scotia 


Halifax, NS 


The Newfoundaind Fishermen, Food and Allied Workers 


St. John's, NF 


Metro United Way 


Halifax, NS 


New Bmnswick Council of Labour 


Fredericton, NB 


Nova Scotia Federation of Labour 


Halifax, NS 


New Brunsvirick Federation of Home and School Associattons 


Scoudouc, NB 


Nova Scotia Government Employees Unton 


Darimouth, NS 


New Brunswick Nurses' Union 


Fredericton, NB 


Nova Scotia Nurses' Union 


Dartmouth, NS 


New Bmnswfck Public Employees Association 


Fredericton, NB 


Nova Scotia Teachers' Union 


Halifax, NS 


New Brunswick Teachers' Association 


Fredericton, NB 


Registered Nurses' Assodatton of Nova Scotia 


Dartmouth, NS 


New Bmnswick Teachers' Federatkin 


Fredericton, NB 


Greater Chariottetown Area Chamber of Commerce 


Chariottetown, 
PEI 


New Brunswick Women's Institute 


Fredericton, NB 


Prince Edward Island Union of Public Sector 
Employees 


Chariottetown, 
PEI 


Nurses' Associatton of New Bmnswick 


Fredericton, NB 


Prince Edward Island Women's Institute 


Chariottetown, 
PEI 


Newfoundland Association of Public Employees 


SL John's, NF 


Soci6t6 des Acadiens et Acadiennes Nouveau- 
Bmnswick 


Petit-Rocher, 
(NB) 


Newfoundland/Labrador Nurses' Union 


St John's, NF 


Soci6t6nationalederAcadie 


Dieppe, (NB) 


Newfoundland/Labrador Federation of Municipalities 


St. John's, NF 


F6d6ration acadienne de la Nouvelie-fcosse 


Halifax (NS) 


Newfoundland/Labrador Federation of Latwur 


SL John's, NF 


Soci6t6 St-Thomas d'Aquin 


SummerskJe 
(PEI) 


Newfoundland/Labrador Teacher's Association 


St John's. NF 






Quebec (0) 


NONE No associations received letters from the Chief Statistician. All associations in Quebec were contacted regionally by the Montreal office (except 
those situated in the Outouais, which were contacted by the Ottawa Office). 


Ontario (19) 


Anglican Churoh of Canada 


Toronto 


GiriGukJes of Canada 


Toronto 


Association of Canadian Advertisers Inc. 


Toronto 


Mennonite Conference of Eastern Canada 


Kitchener 


Association of Canadian Publishers 


Toronto 


Older Adult Centres' Association of Ontario 


North Yort< 


Canadian Advertising Foundation 


Toronto 


Ontario Confederatton of University Faculty 
Associattons 


Toronto 


Canadian Associatnn for Community Living 


Downsview 


Presbyterian Church in Canada 


North Yori« 



Association Name 


Head Office 


Association Name 


Head Office 



Canadian Association of Retired Persons 


Toronto 


Retail Coundl of Canada 


Toronto 


Canadian Federation of Independent Business 


Wlllowdale 


Retail Merchants Association of Canada - Ontario 


Scartwrough 


Canadian Magazine Publishers Association 


Toronto 


Un'rted Church of Canada 


Etoblcoke 


Canadian Retail Hardware Association 


MIssissauga 


Worid Literacy of Canada 


Toronto 


The College of Family Physicians of Canada 


MIssissauga 






NaUonal Capital Region (20) 


Alliance of Canadian Travel Associations 


Ottawa 


Canadian Ethno-Cultural Council 


Ottawa 


Association of Canadian Clut)s 


Ottawa 


Canadian Federation of Labour 


Ottawa 


Association of Canadian Community Colleges 


Ottawa 


Canadian Healthcare Association 


Ottawa 


Association des transports du Canada 


Ottawa 


Canadian Labour Congress 


Ottawa 


Canada Safety Council 


Ottawa 


Canadian Police Association 


Ottawa 


Canadian Association of Chiefs of Police 


Ottawa 


Federatran of Canadian Municipalities 


Ottawa 


Canadian Automobile Association 


Ottavra 


Royal Canadian Geographical Society 


Ottavira 


Canadian Bar Association 


Ottawa 


Royal Canadian Legion 


Ottawa 


Canadian Chamber of Commerce 


Ottawa 


Tourism Industry of Canada 


Ottawa 


Canadian Council on Social Development 


Ottavira 


United Nations Association in Canada 


Ottawa 


Prairies (47) 


Canadian Association of Petroleum Producers 


Calgary 


Canadian Healtti Care Guild 


Edmonton 


Trout Unlimited Canada 


Calgary 


Catholic Women's League of Canada 


Winnipeg, MB 


Canadian Business Travel Association 


Calgary 


Fertilizers and Chemical Dealers Associatton 


Winnipeg, MB 


Canadian Society of Petroleum Geologists 


Calgary 


First Nattons Confederacy 


Winnipeg 


Canadian Gas Processors Supplier 


Calgary 


Global Hunger and Development Appeal 


Winnipeg, MB 


Canadian Association of Ollwell Drill Contractors 


Calgary 


GIriGukles of Canada 


Winnipeg, MB 


Canadian Bar Association, Alberta Branch 


Calgary 


Hostelling International - Canada (Northern Alberta) 


Edmonton 


World Organization of Building Officials 


Calgary 


Lutheran Church of Canada 


Winnipeg, MB 


Canadian Craft and Hobby Association 


Calgary 


National Energy Consen/ation Association 


Winnipeg 


Alliance of Canadian Travel Associations, Alberta Branch 


Calgary 


Spina Bifida Association of Canada 


Winnipeg 


Canadian Rodeo Historical Association 


Calgary 


Ukrainian Fraternal Society of Canada 


Winnipeg 


Alpine Club of Canada 


Canmore, AB 


Ukrainian Orthodox Church of Canada 


Winnipeg 


International Reading Association, Alberta Branch 


Taber.AB 


Scouts Canada, Western Prairie Office 


Edmonton 


PRIDE Canada 


Saskatoon 


Canadian Figure Skafing Association 
Alberta and Northwest Tenitories Section 


Edmonton 


Chemical Institute of Canada, North Saskatchewan 


Saskatoon 


National Fireamos Association 


Edmonton 


Ul(ralnlan Canadian Congress 


Saskatoon 


Insurance Bureau of Canada, Prairies and 
Northwest Temtories Regional Office 


Edmonton 



Association Name 


Head Office 


Association Name 


Head Office 




Navy League of Canada 


Saskatoon 


Canadian Ball Hockey Association 


Edmonton 


Canadian Paraplegic Association, CPA Sasl(atchewan 


Saskatoon 


Canadian Associatran of Exhibitions 


Edmonton 


Canadian Life Insurance Medical Officers 


Regina 


Multiple Sderosis Society of Canada, Alberta 
Divisk)n 


Edmonton 


Canadian Taxpayers Association 


Regina 


Canadian Payroll Association 


Calgary 


Canadian Public Works Association 


Melfort, SK 


Intemattonal Training in Communication, Glacier 
Region 


Calgary 


Council of Canadians vM\ Disabilities 


Winnipeg 


Canadian Society of Traditional Musk; 


Calgary 


Appraisal Institute of Canada 


Winnipeg 


Canadian Petroleum Law Foundatkin 


Calgary 


National Council of Jewish Women of Canada 


Winnipeg 






Pacific (33) 


Britist) Columbia Tiucliing Association 


Port Coquitlam 


British Columbia Principals and Vk» Principals 
Association 


Vancouver 


British Columbia Motels, Campgrounds Resorts Association 


Port Moody 


Vancouver Multicultural Society of British Columbia 


Vancouver 


British Columbia Block Parent Program 


Surrey 


GiriGukles of Canada 


Vancouver 


Pitch-In Canada 


White Rock 


Certified General Accountants of British Columbia 


Vancouver 


Scouts Canada, British Columbia-Yukon Provincial Council 


Bumaby 


Retail Merchants Association of British Columbia 


Vancouver 


British Columbia Federation of Labour 


Bumaby 


College of Phannadsts of British Columbia 


Vancouver 


British Columbia Automobile Association 


Bumaby 


College of Physicians and Surgeons of British 
Columbia 


Vancouver 


British Columbia Library Association 


Bumaby 


Registered Nurses' Association of British Columbia 


Vancouver 


British Columbia Teachers' Federation 


Vancouver 


Union of British Columbia Municipalities 


Richmond 


United Chinese Community Enrichment Seraices 


Vancouver 


British Columbia and Yukon Hotels Association 


Vancouver 


Uitan Development Institute of Canada 


Vancouver 


College of Dental Hygienists of British Columbia 


Victoria 


Public Relations Society of British Columbia 


Vancouver 


College of Dental Surgeons of British Columbia 


Vancouver 


Vancouver Board of Trade 


Vancouver 


Tourism Industry Associatton of Yukon 


Whitehorse,YK 


British Columbia Real Estate Association 


Vancouver 


Confederation of Canadian Unions 


Gold River, BC 


Business Council of British Columbia 


Vancouver 


Canadian Federation of Students 


Vancouver 


Certified General Accountants of Canada 


Vancouver 


Yukon Federation of Labour 


Whitehorse,YK 


Federation des Francophones de la Columbie-Britannique 


Vancouver 







APPENDK/APPENDICE 3 



LEHERS SENT TO NATIONAL ASSOCIATIONS FROM THE 1996 CENSUS MANAGER 

(SEPTEMBER 14, 1995) 



National Capital Region only (76) 



Air Force Association of Canada 


Canadian Independent Telephone Association 


American Marketing Association 


Canadian Institute of Planners 


Army, Navy, Air Force Veterans 


Canadian Junior Chamber 


Automotive Industries Association of Canada 


Canadian Library Association 


Brotherhood of Maintenance of Way Employees 


Canadian Merchant Service Guild 


Building and Construction Trades Department (AFL7CI0) 


Canadian Medical Association 


Canadian Association on Gerontology 


Canadian Nurses Association 


Can. Assoc, of Immersion Teachers 


Canadian Paraplegic Association 


Canadian Association of Medical Radiation Technologists 


Canadian Parents for French 


Canadian Association of Optometrists 


Canadian Pharmaceutical Association 


Canadian Association of Principals 


Can. Postmasters and Assistants Assoc. 


Canadian Association of University Teachers 


Canadian Psychiatric Association 


Canadian Bureau for Intemational Education 


Canadian Real Estate Association 


Canadian College of Health Service Executives 


Canadian Red Cross Society 


Canadian Construction Association 


Canadian School Boards Association 


Canadian Council for Multicultural and Intercultural Education 


Canadian Sport and Fitness Administration Centre 


Canadian Council of Professional Engineers 


Canadian Union of Postal Workers 


Canadian Council of Technicians and Technologists 


Canadian Union of Public Employees 


Canadian Council of the Blind 


Collective Plasterers' and Cement Masons Intemational 
Association of the U.S. and Canada, Canadian Section 


Canadian Dental Association 


Communication, Energy and Paperworkers Union of Canada 


Canadian Dental Hygienists' Assoc. 


Consumer's Association of Canada 


Can. Federation of Business and Professional Women's Clubs 


The Council of Canadians 


Canadian Federation of Ethno-Business and Professionals 


Family Service Canada 


Canadian Federation of University Women 


Federated Superannuates National Association 


Canadian Hard of Hearing Association 


Food Institute of Canada 


Canadian Home Builders Association 


Intemational Brotherhood of Locomotive Engineers, Canadian 
Section 


Canadian Home Economics Assoc. 


Labourers' Intemational Union of North America, Canadian 
Office 



Canadian Home and School Parent-Teacher Federation 


Movement for Canadian Literacy 


National Association of Canadians of Origins India 


RCMP Veterans' Association 


National Association of Cultural Education Centre 


Royal College of Physicians and Surgeons of Canada 


National Congress of Italian Canadians 


Scouts Canada 


National Federation of Nurses Unions 


Social Sciences Employees Assoc. 


National Federation of Pakistani Canadians 


Society for Educational Visits and Exchanges in Canada 


National Union of Public and General Employees 


SOS Childrens' Villages of Canada 


One Voce Seniors Network Canada 


United Transportation Union 


Printing, Publishing and Media Workers Sector of the 
Communications Workers of America 


Union of Canadian Transport Employees 


Professional Association of Foreign Service Officers 


Victorian Order of Nurses for Canada 


Professional Institute of the Public Service of Canada 


Public Service Alliance of Canada 



■4k I statistics Statistique APPENDK/APPENDICE 4 

■ ^ ■ Canada Canada 



Canada Canada 

Ottawa, Canada 
K1A0T6 



September 14, 1995 



Mr. Glenn Morrison 

Director General 

National Association on Cultural Education Centre 

500-191, Promenade du Portage 

Hull, Qu^ec 

J8Y2K6 

Dear Mr. Morrison: 

The next Census of Canada will take place on Tuesday, 
May 14, 1996. I am writing to enlist your support in a campaign to increase 
awareness of the 1996 Census and to encourage fiiU public participation. 

The information coUected by the Census of Population and the 
concurrent Census of Agriculture provides an accurate portrait of the ever- 
changing face of Canadian society. It is important that all persons living in Canada 
understand the value of the Census and be motivated to complete a questionnaire 
The support of the National Association on Cultural Education Centre in bringing 
the Census message to your members, your employees and the general public 
would be an important contribution to this objective. This support could include 
activities such as mail inserts, articles in newsletters or putting the Census logo on 
pnnted material. 

Louise Lafond, of Census Communications, will be contacting your 
office within the next few weeks to discuss various approaches for promoting the 
1996 Census. Should you wish further information, please feel free to contact 
Louise at (613) 951-0627. 

..72 



C E N S U S • 1 9 9 6 • R E C E .\ S £ JI E M 



Canadat 




-2' 



The active role played by many Canadian associations helped make 
the 1991 Census a success. I hope that we can count on your support in 1996. 



Yours sincerely. 



^^/''^Benoit Laroche 
y/i^ 1996 Census Manager 



1*1 



statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1 A 0T6 



Le 14 septembre 1995 



Monsieur Robert Desfonds 

President 

Union canadienne des employes des transports 

233, rue Gilmour, bureau 702 

Ottawa (Ontario) 

K2P0P2 

Monsieur, 

Le prochain recensement du Canada aura lieu le mardi 14 mai 1996. 
Par la presente, je desire solliciter votre appui a une campagne \dsant a sensibiliser 
les gens a I'importance du Recensement de 1996 et a encourager la participation 
de toute la population. 

Lcs renseignements recueillis dans le cadre d u Recensement de la 
population et du Recensement parallele de I'agriculture nous permettent de faire le 
portrait actuel de la societe canadienne, laquelle est en constante evolution. D 
importe que tous les gens ^avant au Canada comprennent I'importance du 
recensement et qu'ils soient interesses a remplir le questionnaire. En 
commumquant le message du recensement a vos membres, a vos employes et au 
public, r Union canadienne des employes des transports contribuerait de fa9on 
remarquable a I'atteinte de cet objectif. Cet ^pui pourrait prendre la forme 
d'encarts postaux, d'articles dans les bulletins d'infonnation ou de Tiyout du logo 
du recensement sur des documents imprimes. 

Louise Lafond, des Communications du recensement, 
communiquera avec votre bureau au cours des prochaines semaines afin de 
discuter des moyens a prendre pour promouvoir le Recensement de 1996. Si vous 
desirez obtenir de plus amples renseignements, n'hedtez pas a communiquer avec 
Louise au (613) 951-0627. 

.../2 



CENSUS • 1 9 9 6 ■ RECENSEMENT 



Canada 




-2- 



Le role joue par de nombraises assodations canadiennes lore du 
Recensement de 1991 a pennis d'en faire une reussite. J'espere que nous pourrons 
compter sur votre appui pour assurer le succes du Recensement de 1996. 

Veuillez agreer, Monsieur, I'expression de mes sentiments les 
meilleurs. 




'Benoit Laroche 
Chef du Recensement de 1996 



1^1 



APPENDK/APPENDICE 5 ^^^ ^^^^^ ^, ,^ ,^^ ^„^^^^j y^,. 



Chief Statistician of Canada Statistiden en chef du Canada 
Statistics Canada Statistique Canada 



Onawa, Canada 
K1A0T6 



August 23, 1996 



Mr. Terry Ohman 

Executive Director 

Alliance of Canadian Travel Associations 

1929 Bank Street 

Suite 201 

Ottawa, Ontario 

KIV 7Z5 



Dear Mr. Ohman: 

I would like to extend my appreciation to the 
Alliance of Canadian Travel Associations for its active 
support of the 1996 Census. 

On May 14, Statistics -Canada asked the 
country to pause for its 18th family portrait since 
Confederation. As the most important source of 
information about Canada and its residents, it is 
essential that everyone perceive the significance of 
the Census and be motivated to complete the 
questionnaire. I thank you for your efforts in helping 
us accomplish this enormous task. 

Statistics Canada has now started the 
important job of processing and analysing the 
information received from over 11 million Canadian 
households and 300,000 farms. The first results of the 
Census are expected to be released in the Spring of 
1997. 



Again, many thanks for your assistance 
promoting the 1996 Census. 



in 



Yours sincerely. 
ORIGINAL SIGNED BY 
ORIGINAL S!GN^ PAR 

IVAN P. FELLEGI 



Ivan P. Fellegi 



CENSUS • 1996' RICENSEMENT 



Canada 



v%W.-r. 




Count Yoursel/ la! ^ Soyn iu nombre 



Chief Statistician of Canada 
Statistics Canada 

Ottawa, Canada 
K1A0T6 



Statisticien en chef du Canada 
Statistique Canada 



La meme lettre a ete envoyee aux 
personnes figurant sur la presente 
liste. 



Le 23 aout 1996 



Madame Suzanne Hurtubise 
Sous-ministre du Patrimoine Canadian 
Les Terrasses de la Chaudiere 
Piece 12A14 
25, rue Eddy 
Hull (Quebec) 
KIA 0M5 



Madame , 



Par la presente, je desire remercier le 
ministere du Patrimoine canadien d' avoir accorde son 
appui au Recensement de 1996. 

Le 14 mai dernier, Statistique Canada a 
demande a la population canadienne de faire partie de 
la 18e photo de famille prise depuis la Confederation. 
Comme le recensement constitue la plus importante 
source de donnees sur le Canada et ses habitants, il 
est essentiel que tous les gens comprennent bien sa 
raison d'etre et qu'ils soient prets a remplir le 
questionnaire. Je tiens done a vous remercier de nous 
avoir aides a accomplir cette enorme tache. 

Statistique Canada entreprend maintenant 
1 ' importante etape du traitement et de 1' analyse des 
renseignements provenant de quelque 11 millions de 
menages et 300 000 exploitations agricoles. Les 
premiers resultats du recensement doivent etre diffuses 
au printemps de 1997. 

J'aimerais de nouveau vous remercier de nous 
avoir aides a promouvoir le Recensement de 1996. 



/2 



CENSUS .• 199,6 • RECENSEMENT 



Canada 



Count Yoursdj In. 



*. 



Soyezdu nombre! 



- 2 - 



Veuillez agreer, Madame, 1' expression de mes 
sentiments les meilleurs. 

ORIGINAL SIGNED BY 
ORIGINAL SIGNE PAR 
IVAN P. FELLEGl 



Ivan P. Fellegi 



■ ^H Statistics Statistique Same letter sent to the attached list. 

■ ^ ■ Canada Canada 



Otiawa. Canada 
K1A 0T6 



August 23, 1996 



Mr. William J. Toppeta 

President and Chief Executive Officer 

Metropolitan Life Insurance Company 

99 Bank Street 

Ottawa, Ontario 

K1P5A3 

Dear Mr. Toppeta: 

On behalf of Statistics Canada, I would like to extend my 
appreciation for your support of the 1996 Census. 

The participation of the Metropolitan Life Insurance Company in 
promoting the Census contributed significantly towards informing the public that 
the Census was being held and that it was important to participate. 

Statistics Canada has now started the important job of processing 
and analysing the information received fi"om over 1 1 million Canadian households 
and 300,000 farms. The first results of the Census are expected to be released in 
the Spring of 1997. 

As Canada begins planning for the next century, there is no doubt 
that the data from the 1996 Census will form the basis of many important decisions 
that will affect us all. 

Again, many thanks for your cooperation. 

Yours sincerely. 



Benoit Laroche 
Census Manager 



C E X S U S • 1 9 9 6 • R E C E X S E M E X T 




Canada 




1*1 



statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



La meme lettre a ete envoyee aux 
personnes figurant sur la presente 
liste. 



Le 23 aout, 1996 



Monsieur Jean-Claude Bouchard 

President 

La Cooperative de credit du service civil limitee 

400, rue Albert 

Ottawa (Ontario) 

KIR 5B2 

Monsieur, 

Au nom de Statistique Canada, je desire vous remercier de votre 
collaboration a I'occasion du Recensement de 1996. 

En effet, I'appui de La Cooperative de credit du service civil limitee 
a largement contribue a faire connaitre a I'ensemble de la population la tenue du 
recensement et I'importance d'y participer. 

Statistique Canada entreprend maintenant I'importante etape du 
traitement et de I'analyse des renseignements provenant de quelque 1 1 millions de 
menages et 300 000 exploitations agricoles. Les premiers resultats du recensement 
seront diffijses des le printemps de 1997. 

Comme le Canada planifie deja son avenir a la venue du prochain 
siecle, il n'y a aucun doute que les donnees du Recensement de 1996 serviront de 
fondement a d'importantes decisions dont la portee touchera chacun de nous. 

J'aimerais de nouveau vous remercier de nous avoir aides a 
promouvoir le Recensement de 1996. 



Veuillez agreer, Monsieur, I'expression de mes sentiments les 



meilleurs. 





c 



Benoit Laroche 

Chef du Recensement de 1996 



C E X S U S • 1 9 9 6 • R E C E S S E M E N T 



Canada 



In' ~ ▼ Nnvp 



Count Yourself In! ^ Soyei du nombre, 



APPENDK/APPENDICE 6 



SUPPORTING NATIONAL ASSOCIATIONS 
(LETTERS FROM THE CHIEF STATISTICIAN) 



Association Name 


Head Office 


Lang 


1996 Support 




Association of Registered Nurses of 
Newfoundland 


St. John's, NF 


E 


One page insert in February issue of newsletter (6,000); posters, tent cards & bookmarks. 


Atlantic Provinces Economic Council 


Halifax, NS 


E 


Article in 2 separate newsletters (1,000 businesses, govemment departments, libraries, etc.) 


The Newfoundalnd Fistiemien, Food and 
Allied Workers 


St. John's, NF 


E 


► Articles in bi-monBy newsletter (800 municipalities) 

► Article in semmi-annual The Union Advocate (17,000 members) 


Atlantic Provinces Chamtier of Commerce 


Moncton, NB 


E 


•- Included fact sheets in April mail-out to members (1 ,000) 


New Brunswick Nurses' Union 


Fredericton, NB 


E 


Article in Info Nursing(%IM) 


New Bainswick Teachers' Federation 


Fredericton, NB 


E 


Aride In NB Teachers Federation News(im) 


Newfoundland Association of Public 
Employees 


St. John's, NF 


E 


Article in staff newsletter (circ. 20,000) 


Newrfoundland/Labrador Federation of 
Municipalities 


SL John's, NF 


E 


* Resolution read at annual conference 

>^ One-page insert in 700 infonnation kits to delegates 

- Artk:le in newsletter (300 municipalities) 


Newfoundland/Labrador Federation of 
Labour 


St John's, NF 


E 


ArtKle in newsletter (500) 


Newfoundland/Labrador Teacher's 
Association 


SI John's, NF 


E 


Artkdes in bulletin (5,000 teachers) 


St John's Board of Trade 


SI John's, NF 


E 


Article in monthly magazine to members (1 1 ,000) 


Nova Scotia Govemment Employees 
Union 


Dartmouth, NS 


E 


Article in newsletter (15,000) 


Nova Scotia Teachers' Union 


Halifax, NS 


E 


Article and announcement of TeachesKH in The TeacherC^ 6,500) 


Registered Nurses' Association of Nova 
Scotia 


Dartmouth, NS 


E 


Article in qarterty newsletter (1 ,000) 


Greater Chariottetown Area Chamber of 
Commerce 


Chariottetown, 
PEI 


E 


Article in Chamber Business 


Soci6t6desAcadienset Acadiennes 
Nouveau-Bninswick 


Petit-Rocher, 
(NB) 


F 


» Census logo on FAX headers. 
- Testimonial 


Soci6t6 nationale de I'Acadie 


Dieppe, (NB) 


F 


► Testimonial 

* Distributed 100 infonnation kits to member associations 


F6d6ratk>n acadienne de la Nouvelle- 
£cosse 


Halifax (NS) 


F 


Testinoonial 


Alliance of Canadian Travel Associations 


Ottawa 


E 


Provided contact with ALLTOUR to provide mailing labels for 6,000 travel agencies; Inserts 
were mailed and used widely by the agencies. 


Association of Canadian Community 
Colleges 


Ottawa 


E 


- Message in College Canada (wz. 12,000) 


Association des transports du Canada 


Ottawa 


F 


•■ Article in Spring issue of TAC NewsA.es Nouvelles de TAC(Wi institutions) 


Canadian Association of Chiefs of Police 


Ottawa 


E 


► Articles in Nov., Feb., and March issues of newsletter (300 active, 800 associate chiefs) 


Canadian Council on Social Development 


Ottawa 


E 


- Message in puUtoations: Percepli(Xi(2m)\ lnsight(iW)\ Vis 6 1^5(15,000) 


Canadian Ethno-Cultural Council 


Ottawa 


E 


» Provided lists of 39 member ethnk; associations across Canada 



Association Name 


Head Office 


Lang 


1996 Support 



Canadian Healtticare Association 


Ottawa 


E 


- Article in Leadership{6,500) 

► Distributed infomiation kits to 11 provincial affiliates 


Canadian Latwur Congress 


Ottawa 


E 


► Distributed fact sheet to 10,000 locals for posBng on member bulletin boards (2.2 million 
members) 


Canadian Police Association 


Ottawa 


E 


► Article in L'Btp/BSS {35,000 members; 350 associations); article in Week/y Update {M 
provincial offices); message in CPA News (350 associations) 


Federation of Canadian Municipalities 


Ottawa 


E 


► Article in bi-monthly newsletter Forum (^0) 


Royal Canadian Geograptiical Society 


Ottawa 


E 


» Provided them with Information kit and articles for magazine Canadian Geographic 
(230,000) 


Royal Canadian Legion 


Ottawa 


E 


>' Insert In mail-out to branches (2,200) 
•' Article in Legion Magazine {575,000) 


Tourism Industry of Canada 


Ottawa 


E 


•'Article In newsletter (450) 


British Columbia Automobile Association 


Bumaby 


E 


<■ Newsletter and magazine articles (473,300) 

- Service centres used posters (25,500) 

>' Motoring Division used window decals (31 ,500) 


British Columbia and Yukon Hotels 
Association 


Vancouver 


E 


- Articles in newsletter and magazine (473,300) 
► Display materials for members (305,550) 


British Columbia Motels, Campgrounds 
Resorts Association 


Port Moody 


E 


* Artteles in newsletters (1,000) 


British Columbia Real Estate Association 


Vancouver 


E 


► Article and logo In newsletter (64,000) 

► Vancouver offices used bookmariis, posters, tent cards (1 ,460) 


British Columbia Teachers' Federation 


Vancouver 


E 


» Article in April nevirsletter, posters, tent cards (60.000) 


Certified General Accountants of Canada 


Vancouver 


E 


► Article and ad in CGA Magazine{20O.00O) 


College of Dental Hygienists of British 
Columbia 


Victoria 


E 


* Article in newsletter (3,500) 


Gill Guides of Canada 


Vancouver 


E 


► Yukon: used CIS, place mats. Teachers Kits (1,040) 


Scouts Canada, British Columbia-Yul(on 
Provincial Council 


Bumaby 


E 


•- Yukon Branch: inserts, tent cards, bookmarks, calendars, picae mats (2,300) 

► Island Region: articles, posters, tent cards, bookmariis, inserts, activity sheets, stickers 
(4,750) 

- Northern BC: posters, calendars, articles (7,180) 

* Bumaby Region: articles. Inserts, activity sheets (1 ,520) 

► Scouts Francophone de la C-B: bookmarks, poster, tent cards, placemats (4,450) 
•- Interior Region: bookmart(s, inserts and display materials (9,970) 


Tourism Industry Association of Yukon 


Whitehorse,YK 


E 


> Article In newsletter, blotter, CIS, poster (500) 


Vancouver Multicultural Society of British 
Columbia 


Vancouver 


E 


' Large print questions, teachers kits, multilingual materials, tri-language poster, infomiation 
sheets and census questrans (26,150) 

- S. Stnitt used Inserts, posters, bookmari(s, decals, CIS, PPR newsletter, diskette and 
ethnic materials (1,805) 



APPENDK/APPENDICE 7 



PARTICIPATING NATIONAL ASSOCIATIONS 
(LEHERS FROM THE 1996 CENSUS MANAGER, SEPTEMBER 14, 1995) 



NOTE: Many of the associations listed here prticipated on a regional, rather than national, level. See regional reports. 



ASSOCIATION NAME 


1996 SUPPORT 


American Marketing Association 


• Sent l(it with logo, general article and fact sheets to Canadian Chapter president Wanted to 
distribute logo to members for posting. 


Can. Assoc, of Immersion Teachers 


• Used article and teachers Kit for Feb/March issue of journal. 

• Provided list of resource teachers/coordinators 

• 1 3 teachers' kits sent to teachers who passed them on to primary and secondary schools 


Canadian Association of Optometrists 


• Sent information kit 


Canadian Association of Principals 


• Used logo and article for Fall issue of CAP Info newsletter (1 6,000 principals across 
Canada) 


Canadian Council for Multicultural and 
Intercultural Education 


• No publications. Used information kits to distribute to meeting of provincial offices in 
January, inviting them to use the material in their pubs. 

• 800 individual members; 14 institutional 


Can. Council of Professional 
Engineers 


• Used article in both national newsletters 

• Distributed information kits to provincial offices for use in regional newsletters. 


Can. Council of Technicians and 
Technologists 


• Requested 1 1 kits for distribution to provincial offices for publications (37,000 members) 


Canadian Council of the Blind 


• Sent information on diskette, in large font to use in national newsletter (4,000 members) 


Canadian Dental Association 


• Used logo with census message in Winter issue of Journal {^ 7,000 dentists) 


Canadian Dental Hygienists' Assoc. 


• Article in both national publications Pmbe and Explorer(7, 000) 


Canadian Federation of Ethno- 
Business and Professionals 


• No publications 

• Sent kit with ethnic newsletter 

• 10,000 individual members; 50 institutional 


Canadian Hard of Hearing Association 


• Sent information kit but organization preferred to sell us ad space. 


Canadian Home Builders Association 


• Used logo and articles in national publications Home Bu/lder{Decewber) and The National 
(Spring). Membership: 28,000 individual; 6,800 institutional. 


Canadian Home Economics Assoc. 


• Sent information kit with articles for use in Joumal[atc. 3,000) 


Canadian Home and School Parent- 
Teacher Federation 


• Article in Canadian Home and School 

• Distributed kits to provincial federations for use in publications to local associations 


Canadian Institute of Planners 


• Sent material for use in January issue of newsletter Plan Canada (circ. 5,000) 

• requested 8 information kits for distribution to provincial organizations. 


Canadian Library Association 


• Article and advertised teacher's kit in newsletter (4,000) 


Canadian Merchant Service Guild 


• Sent information kit including fact sheet on people wori<ing abroad on ships for use in 
CMSG News (circ. 5,000) 


Canadian Medical Association 


• Used article "Uses of Census Data in the Medical Profession" in Spring issue of CMA 
Joumal{60,000 physicians) asking members to promote census through posting. 



Canadian Nurses Association 


• Article in Winter issue of The Canadian Nurse{\ 1 0,000) 

• Distributed kits to 1 1 provincial/territorial associations 


Canadian Paraplegic Association 


• Message, toll-free number and information on alternate formats in Feb. issue of quarterly 
C5//j3eA(6,000) 


Canadian Parents for French 


• Advertised the teachers' Kit to immersion teachers/classes. 


Canadian Pharmaceutical Association 


• Sent information kit for use in their monthly journal 


Can. Postmasters and Assistants 
Assoc. 


• Article in March issue of The Canadian Postmaster(c\rc. 9,000) 


Canadian Real Estate Association 


• Articles in both national publications, Canadian Realtor News and L 'immobilier Canadian. 

• 70,000 individual members; 1 22 real estate boards; 8,000 brokers' offices 


Canadian Red Cross Society 


• Article in Winter issue of employee newsletter (circ. 8,000) 

• Requested 29 kits for distribution to 1 division offices and 1 7 administrative centres across 
Canada 

• Posted calendars / posters at clinic sites (600,000) 


Canadian School Boards Association 


• Sent census and teachers' kits 

• Used logo in January issue of CSB Action (7,000) 


Canadian Sport and Fitness 
Administration Centre 


• requested 90 kits for distribution to all national sport goveming bodies for use in 
publications 

• Baseball Canada requested material on diskette 

• Coaching Association of Canada requested 250 bookmarks for their bookstore 


Canadian Union of Public Employees 


• requested kit to look at material for potential mailing to locals for use in newsletters 

• 409,000 members in 2,500 locals 


Communication, Energy and 
Paperworkers Union of Canada 


• Articles in CEPJoumal{\Ab,QQG) and monthly update (900 locals) 


Consumer's Association of Canada 


• Included message in Consumer's Report (oxo. 250,000) 

• Distributed kits to regional offices. 


Family Service Canada 


• Article in Fall issue of Let's Talk Families (circ. 3,000) 

• Reminder in February issue of above 

• Displayed 500 fact sheets (N-4) at FSC North American Conference in October 


Federated Superannuates National 
Association 


• Article (Fact sheet on seniors) in Spring issue of both national newsletters (total circ. 
63,000) 


Food Institute of Canada 


• Does not produce publications 

• Included census message in mailing to membership (200 retailers from food industry) 


Labourers' Intemational Union of 
North America 


• Used census material in mailing to all locals (7,000 in Eastem Canada) 

• Provided contacts for central and western Canada - passed on to Census regional offices. 


National Association of Canadians of 
Origins India 


• Logo and ethnic material in February issue of NACOI Forum (37 local chapters 
representing 70,000 members) 


National Association of Cultural 
Education Centre 


• Aboriginal association - contacted Montreal RO to avoid duplication 

• Sent information kit 



National Congress of Italian 
Canadians 


• Sent infomiation kit 

• 750 institutional members, 7 regional offices 


National Federation of Nurses Unions 


• Article in Spring mailing to members (5,000) 

• Distributed kits, including article (A-5) to 8 provincial nurses' unions 


National Federation of Pakistani 
Canadians 


• Article in February issue of national newsletter (22 institutions) 


One Voce Seniors Network Canada 


• Included material in quarterly pubs , Winter and Spring issues. One Voice and La Voix. 

• Distribute 230 copies of Seniors fact sheet and Order Fomi to some groups (mailing list 
protected) 

NOTE: Order forms were received in Ottawa office from all parts of the country. Initially, did not 
know how these small organizations got an order form or what (larger) group they belonged to 
Forms had to be processed in Ottawa /regions. 


Printing, Publishing and Media 
Workers Sector of the 
Communications Workers of America 


• Used census material as inserts in mailing to members (2,000) 

• 100 posters 


Professional Association of Foreign 
Service Officers 


• Requested kit with census material for use in Winter issues of Membership Update and 
Bout de paper 

• Representative also met with Census Communication's contact person at Foreign Affairs 


Professional Institute of the Public 
Service of Canada 


• Was to put log and article in March issue of Communications (30,000) 


Public Service Alliance of Canada 


. Article and two reminders in bi-weekly Alliance Update{\ 60,000) between January and 
Census Day. 


RCMP Veterans' Association 


• Included article in quarterly Keeping in Touch (circ. 5,000) 

• Distributed kits to 26 divisions across Canada 


Royal College of Physicians and 
Surgeons of Canada 


• Articles in march issues of both national publications RCPSC Bulletin and RCPSC Annals 
(circ. 25,000) 


Scouts Canada 


• Sent articles. Teachers Kit and Test Your Knowledge place mat. 


Social Sciences Employees Assoc. 


• Requested information kit for use in bulletin when space allowed. 


Society for Educational Visits and 
Exchanges in Canada 


• Sent infomiation kit 

• Organization has one publication {Info Sevec, circ. 275 institutions); 14,000 schools on 
database; is on Schoolnet. 


United Transportation Union 


• Used information from transportation for article in UTUNews Canada{\^!M) 


Union of Canadian Transport 
Employees 


• Article in Voyagerw fact sheet in mailing to locals (1 0,000 members; 1 1 locals) 


Victorian Order of Nurses for Canada 


• Article in quarterty Network^^) 

• Distributed kits to provincial and local branches (45) 



Media Relations Relations avec les midias 



Media Relations 



1.0 Background 

Media relations activities for the 1996 Census Communications program were an integral 
component of the public awareness process. The Census Communications program used 
the media as a cost-effective means of delivering census information to the broadest 
possible audience. 

The relationship between Statistics Canada and media institutions is a reciprocal one: the 
media need Statistics Canada information to report social and economic trends in 
Canadian society. Statistics Canada relies on media coverage to inform the public of the 
results of its numerous siu^eys and related programs. The census, in particular, was 
"news" and, as such, it received considerable coverage from the media. Between January 
and August 1996, we received 2,500 clippings from the monitoring company. Details are 
available in Appendix 1 . 

Although information of the Census of Agriculture was always included in national press 
kits, articles and news releases, media relations for the Census of Agriculture were 
handled on a regional basis. 



2.0 Issues Management 

The majority of coverage generated by the census was factual and did not take either a 
negative or positive slant. Nevertheless, shortly after the questions had been gazetted, 
concept of a "race" question (question 19) on the census was introduced. This became 
the first of many articles over the next 10 months on this topic. The other new questions 
on unpaid work, travel to work and Aboriginal identity generated little interest. 



2.1 Spokespersons 

In October 1995, project managers were provided with instructions on Handling media 
Inquiries / Traitement des demandes d'information des medias and copies of the 
policy on Spokespersons and Media Relations (Appendix 2). This helped to ensure 
that only people who had been trained and who knew the "official line" would talk to the 
media. For the most part, this worked with both question 19 and the unpaid household 
activities questions. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Media Relations 2 Relations avec les midias 



1.1 Questions and Answers 

Issues that could generate media interest were identified in the spring of 1995. Questions 
and answers were developed and subject matter experts trained prior to the gazetting of 
the questions. Although the media had little interest in the gazetting at the time it 
occurred, interest picked up during the fall and winter and a number of articles on 
question 19 appeared. 

A complete set of questions and answers was prepared between October 1995 and March 
1996. It covered both the issues identified prior to gazetting as well as additional issues 
identified by the regional offices and subject matter divisions in the fall of 1995. 
Although work on the most controversial issues was started early, the final approval took 
considerable time. Consequently, regional offices and media relations staff did not have 
prepared and approved "departmental responses" if issues were raised early by the media. 
Nevertheless, the concept of "departmental responses" worked very well. Appendix 3 
contains the index from the Questions and Answers binder. 



3.0 National Activities 

The responsibility for media relations activities was divided among the regions and 
Ottawa. Each regional office was responsible for planning its own media activities while 
Ottawa carried out national (located in Ottawa only) and Centralized Edit area activities. 
In compliance with regular media policy, news releases and "Letters to the Editor" were 
approved by Media Relations Unit in Ottawa. 

Census Communications generated much of its media coverage through proactive media 
activities which were carried out in April and early May. These included news releases, 
press kits, phone calls to pre-arrange interviews, census stock video footage, an opinion- 
editorial article, editorial board meetings and specially targeted media activities in the 
centralized edit area. 



3.1 News Releases 

Although news releases were primarily targeted at the national media, they were also sent 
to local media in the National Capital Region and in the Centralized Edit area. Regional 
offices received copies for distribution to their local media. In total three national 
releases were prepared by Ottawa. 



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Media Relations 



Relations avec les midias 



In addition, a number of releases were prepared by the regional offices. These included 
releases about the appointment of Census Area Managers and Census Commissioners and 
announcements about early enumeration in the north. Examples are contained in 
Appendix 4. 

3.1.1 April 17, 1996 

In both the 1986 and the 1991 Censuses, the first official armouncement of the 
upcoming Census had occurred in January and early February. For the 1996 
Census, it was decided to hold this armouncement to mid-April. Waiting longer 
to distribute the national news release detracted some attention from the "content, 
confidentiality and cost" issues of the census, and directed journalists' energy to 
the general collections and operations processes, thereby engendering a more 
informative and neutral coverage. 

As a result, the first census news release, The 1996 Census of Canada, was 

distributed on Wednesday, April 17 to the Parliamentary Press Gallery 
(Appendix 5). 

3.1.2 May 14, 1996 

On May 14, 1996, a release entitled "Today is Census Day in Canada" was issued 
to the national media and the local media in the National Capital Region and the 
Centralized Edit area. This release focussed on the purpose of the census and the 
confidentiality of personal information. The Census Help line number was also 
provided (Appendix 6). 

3.1.3 May 17, 1996 

On May 17, 1996, a release entitled "Its Not too Late to Count Yourself In" was 
issued to the national media and the local media in the National Capital Region 
and the Centralized Edit area. This release focussed on thanking the millions of 
Canadians who had already returned completed forms and reminded those who 
hadn't that it wasn't too late. The Census Help line number was again provided 
(Appendix 7). 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Media Relations 4 Relations avec les midias 



3.2 Census Media Kits 

Media kits were sent to the Parliamentary Press Gallery and the Press Building on April 
17, 1996. A four-page media bulletin/newsletter, written with media interests in mind, 
provided general information about the census - new questions, costs, confidentiality, etc. 
This bulletin/newsletter worked well since it provided the media with complete and 
ample information to prepare articles and interviews. Kits for the electronic media were 
assembled and distributed in late April and early May. 

The kits for the print media contained the following: 

National news release announcing the Census (April 17, 1996) 

The 1996 Census of Canada (four-page bulletin/newsletter for the media) 

Desk blotter information sheet 

Focus for the Future - Volume 10, No. 1 - History 

Volume 10, No. 2 - Census Content 
Volume 10, No. 3 - Census of Agriculture 
Volume 10, No. 4 - Census Collection 

Canada at a Glance 

The 1996 Census Image - Printing Reproduction Proofs 

Short and long Census of Population questiormaires (2A,2B) 

The kits for the electronic media (radio and television) contained the following: 

Letter signed by the Manager, Census Coixmiunications 

National news release announcing the Census (April 17, 1996) 

The 1996 Census of Canada (four-page bulletin/newsletter for the media) 

Desk blotter information sheet 

Focus for the Future - Volume 10, No. 1 - History 

Volume 10, No. 2 - Census Content 
Volume 10, No. 3 - Census of Agriculture 
Volume 10, No. 4 - Census Collection 

Canada at a Glance 

Short and long Census of Population questionnaires (2A,2B) 

Promotional materials were not distributed with the census press kits, as had been done in 
1 99 1 . It was decided that in times of fiscal restraint and envirormiental concerns. 
Statistics Canada did not want to appear extravagant or outdated by including superfluous 
materials in the kits. 



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Media Relations 5 Relations avec les mAdias 



3.3 Media Interviews 

In the first two weeks of May, phone calls were made to national and local media to 
determine their interest in the census as a news topic. Many of these phone calls 
generated interest for taped interviews, many of which were conducted in the week prior 
to Census Day. 

Topics that generated the most interest for interviews from the media were: 

Question 19 - visible minority population 

Question 30 - unpaid household work 

Confidentiality 

Marketing of census data 

Safety of Census Representatives 

Patronage in Census Representative appointments 

Natives and response rates 

Penalties for not answering census form 

When media enquiries about the 1996 Census dealt with national, specific content or 
collection topics, Ottawa subject matter analysts or spokespersons usually handled the 
interviews. When the questions dealt with regional issues, regional communications 
officers arranged for a census official in their area to conduct the interview (Appendix 8). 
A total of 102 enquiries for interviews and more detailed information were handled by 
media relations in Ottawa. Of this total, more than half (63) were received during the 
month of May. 

The regional approach to media enquiries worked well both to generate coverage and to 
check negative coverage before it became a problem. Since regional communications 
staff knew their media, they knew which interviewers or programs should be avoided. 
For example, two requests for Ottawa spokespersons were turned down based on advice 
fi-om the regional offices that the programs handled issues in a confi-ontational manner 
(Andre Arthur of CHVK and CHRC and a talk show with Ted White, Reform M.P. on 
AM- 1040 in Vancouver). 



3.4 Census Stock Footage 

Two five minute videos (one targeted to Francophone media, the other to Anglophone 
media) were prepared featuring stock footage related to various aspects of the census 
(Appendix 9). A variety of sequences were used, including a Census Help Line scene, a 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Media Relations 6 Relations avec les madias 



Census Representative dropping off a questionnaire, hands flipping through a census 
questionnaire and a woman answering enquiries in the reference centre. 

After potentially interested media had been identified in the National Capital Region, 
Centralized Edit and other areas in Canada, 100 copies were distributed across the 
country. The stock footage proved to be particularly usefiil to community cable stations 
as well as smaller news stations, most of which could not afford to send a camera crew to 
cover the census. However, the footage was also used by larger media organizations, 
some of which include RDI-TV, CTV National, TV Ontario, Baton Broadcasting and 
Fairchild TV. The stock shots proved to be an effective way of staging interviewer drop- 
offs without creating a conflict situation with respondent confidentiality. The stock shots 
also eliminated some requests from camera crews for access to the building (Centralized 
Edit District Office) at operationally busy times. 

Stock footage was prepared in standard electronic format (Betacam), with cut-aways, 
close-ups, action shots, etc., rather than in the promotional format that had been used in 
1991 . This technique worked well for those stations that needed news footage that would 
fit standard broadcasting criteria. In addition, the "raw" visuals meant that stations could 
insert them into news stories or reports during the edit stage. 



3.5 Opinion-Editorial Article 

Negative media coverage of the race / population group question in early 1996 prompted 
the Agency to prepare an opinion-editorial article signed by the Chief Statistician. The 
article outlined the raison-d'etre of Question 19 and attempted to clarify any 
misconceptions already in the public domain. 

The letter was distributed to daily newspapers in the Ottawa area during editorial board 
meetings (The Citizen and Le Droit) and in the Toronto area (Globe and Mail) and to 
regional offices. In addition, regional offices provided copies of the editorial to a limited 
number of other newspapers in response to continuing negative coverage of Question 19. 
Regional distribution of the editorial proved to be an effective method of responding to 
public criticism of the question while providing an approved standard response that had 
substantial impact given the format and the Chief Statistician's signature. 

Below is a selection of some of the papers where the opinion-editorial appeared: 

La Presse Recensement et origine raciale : une question essentielle 

Tuesday, June 25, 1996 



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Media Relations 



Relations avec les midias 



Montreal Gazette 



The Edmonton Journal 



The Calgary Herald 



The Interior News 



Kelowna Capital News 



The Province 



Globe and Mail 



Times-Colonist 



The Whig-Standard 



StatsCan responds to census critics 
Wednesday, June 5, 1996 

Census anchors social policy 
Saturday, May 11, 1996 

Why the census asks THAT question 
Saturday, May 11,1996 

Census anchors social policy 
Monday, May 13, 1996 

Census motives purely numerical 
Wednesday, May 1 , 1 996 

Stats boss responds to census critics 
Wednesday, May 8, 1996 

Census race question "entirely reasonable" 
Sunday, May 12, 1996 

Chief Statistician: Why the census is counting visible 

minorities 

Thursday, April 25, 1996 

Straight questions 
Friday, May 3, 1996 

Statistics taken in the interests of all Canadians 
Monday,May 13, 1996 



Appendix 10 contains examples of the way some papers used the editorial and Appendix 
1 1 contains a copy of the letter that accompanied the editorial. This letter was signed by 
the Regional Director or in some cases by the Assistant Chief Statistician. 



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Evaluation des Communications du Recensement de 1996 



Media Relations 8 Relations avec les midias 



3.6 Editorial Board Meetings 

Editorial Board Meetings were held with the Ottawa Citizen and Le Droit in April 1996. 
The Assistant Chief Statistician responsible for the Census attended the Citizen board 
meeting while the Census Manager met with Le Droit staff. Other boards were held in 
Toronto and Vancouver. The Assistant Chief Statistician met with the Toronto Star, the 
Globe and Mail and the Vancouver Sun. These meetings proved to be an opportime time 
to explain the significance of Question 19, and to answer new questions such as the same- 
sex issue brought up by the Citizen board. In addition to sensitizing editorial staff to 
census issues, the meetings also generated media coverage. 



3.7 Response to Media 

A number of "letters to the editor" were prepared in response to erroneous or misleading 
reporting in a variety of print media. Attached in Appendix 12 are samples of misleading 
coverage and the resulting response from Statistics Canada. . 



4.0 Media Analysis 

The 1996 Census generated an enormous amount of media coverage. In the National 
Capital Region, the largest proportion of census media coverage appeared during the two 
weeks prior to Census Day and for the most part, was factual. This was also true in the 
regions. As Census Day moved closer, the media generally focussed on collection 
questions and coverage was mainly neutral in tone and informative in nature. 

Regardless of the topic or issue, whether presented in a factual or positive or negative 
light, media coverage of the 1996 Census for the three weeks prior to May 14 ensured 
that most people were indeed aware that the national survey was being conducted. 



5.0 Challenges 

The media relations component of the communications program was hindered somewhat 
by the difficulty in staffing the position with someone who knew Statistics Canada, who 
presented strong media relations skills and who could work independently. 

A national "Census Launch" media event did not take place in 1996 since the Ottawa area 
was part of the Centralized Edit test site. Since there were no enumerators to gather 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Media Relations 9 Relations avec les mddias 



together for the first day of enumeration (as in 1991), there appeared to be no "natural" 
activity large or newsworthy enough to justify the notification of the media. It was 
decided to avoid "contriving" an event for this purpose. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Media Relations 



JO Relations avec les midias 



6.0 Recommendations 



A media relations officer should be brought on staff during the summer prior to 
the Census (July 2000). 

Questions and Answers are an important tool for dealing successfully with the 
media. Subject matter staff should be strongly encouraged to give a higher 
priority to reviewing and approving the material pertaining to their area of 
expertise. 

All staff, including Directors, should take media training or a refresher course if 
they have already received media training. 

Production of the census stock footage should be repeated with production 
starting in late summer or early fall of 2000 so that outdoor footage is completed 
before the onset of cold weather. Footage of warehouse, questionnaires, etc. 
could be taken about two months prior to Census Day. 

Diffusion to community newspapers of stock photographs with biographies of 
Crew Leaders should be repeated. 

Arrangements should be made with the Community Newspaper Association again 
so that regional offices can put materials up on Community Newspaper site free- 
of-charge. This agreement was part of the advertising package proposed to the 
Community newspaper Association. 

Starting in September, 2000, the Census Communications Media Relations officer 
should scan the ICN news briefs for controversial census articles and distribute 
them electronically to relevant persons as soon as possible each morning. 

Press kits for community newspapers should be distributed six weeks prior to 
Census Day, to allow for different deadlines and publication dates. Otherwise, 
some monthly publication dates are missed. 

Advance production and dissemination to regional offices of news releases, 
response to media and opinion-editorial articles should be repeated in 2001 . 

Editorial board meetings with major daily newspapers should be organized in the 
spring of 2001. 



; 996 Census Communications Evaluation Evaluation des Communications du Recensement de 1 996 



15:13:31 27 Feb 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



APPENDK/APPENDICE 1 

Page 1 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 Feb 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY'S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



24668 

72100950002 
22679 
8166 
CENSUS 1991 



Issue 
Date 

15Dec95 
20Dec95 
01Jan96 
18Dec95 
13Dec95 
09Jan96 
22Dec95 
14Jan96 
09Jan96 
01Jan96 
03Jan96 
09Jan96 
17Jan96 
09Jan96 
13Jan96 
llJan96 



13Jan96 
09Jan96 
17Jan96 
09Jan96 
20Jan96 
17Jan96 
24Jan96 
26Dec95 
10Jan96 
14Jan96 
16Jan96 
21Jan96 



CLIP DETAILS 



Publication 



Circulation Type Qty 



Cdn. Medical Assn. Journal, Ottawa, ON 

Deloraine Times & Star, Deloraine, MB 

Ont. Bus. Jrnl . (Missis/Ham), Hamilton, ON 

The Valley Leader, Carman, MB 

Oyen Echo, Oyen, AB 

Star Phoenix, Saskatoon, SK 

Roblin Review, Roblin, MB 

The Edmonton Journal, Edmonton, AB 

The Expositor, Brantford, ON 

Toronto Business Journal, Toronto, ON 

The Bonnyville Nouvelle, Bonnyville, AB 

Lac La Biche Post, Lac La Biche, AB 

The Calgary Herald, Calgary, AB 

Miramichi Leader, Miramichi, NB 

Observer, Sarnia, ON 

Daily Herald, Prince Albert, SK 

Mailing Date: 30Jan96 

The Lethbridge Herald, Lethbridge, AB 

The Moosomin World- Spectator, Moosomiri, SK 

The Mile Zero News, Grimshaw, AB 

Post Review, Hudson Bay, SK 

The Sun Times, Owen Sound, ON 

The Echo (High Level) , High Level, AB 

Winnipeg Free Press, Winnipeg, MB 

Virden Empire -Advance, Virden, MB 

The Beacon Herald, Stratford, ON 

Scope Newspaper, Slave Lake, AB 

The Edmonton Journal, Edmonton, AB 

The Winnipeg Sun, Winnipeg, MB 

Mailing Date: 06Feb96 



58,000 


M 


1 


1,450 


W 


1 


36,100 


M 


1 


8,600 


W 


1 


1,376 


W 


1 


66,000 


D 


1 


2,500 


W 


1 


172,000 


D 


2 


27,000 


D 


1 


55,000 


M 


1 


5,915 


W 


1 


2,395 


W 


1 


140,907 


D 


1 


7,909 


W 


1 


23,600 


D 


1 


10,000 


D 


1 


Sub Total 


17 


28,257 


D 


1 


3,325 


W 


1 


1,975 


W 


1 


2,100 


W 


1 


23,680 


D 


1 


1,500 


W 


1 


133,530 


D 


1 


2,928 


W 


1 


13,500 


D 


1 


1,950 


W 


1 


172,000 


D 


1 


50,000 


D 


1 


Sub Total 


12 



15:13:32 27 Feb 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 Feb 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

72100950002 
22679 
8166 
CENSUS 1991 



Issue 
Date 

01Feb96 
09Jan96 
20Jan96 
24Jan96 
17Jan96 
23Jan96 
22Jan96 
24Jan96 
29Jan96 
22Jari96 
17Jan96 
08Feb96 
24Jan96 
04Feb96 



05Feb96 
06Feb96 
06Feb96 
06Feb96 
04Feb96 
08Feb96 
07Feb96 
06Feb96 
03Feb96 
24Jan96 
24Jan96 
05Feb96 
23Jan96 
06Feb96 
23Jan96 
03Feb96 
03Feb96 



CLIP DETAILS 



Publication 



Circulation Type Qty 



Legion Magazine, Ottawa, ON 

Grand Centre/Coldlake Sun, Grand Centre, AB 

The Edmonton Journal, Edmonton, AB 

The Daily Graphic, Portage la Prairie, MB 

Manning Banner Post, Manning, AB 

Farm & Country, Toronto, ON 

Lanigan Advisor, Lanigan, SK 

Times -News (Morning) , Thunder Bay, ON 

The Whig- Standard, Kingston, ON 

The Advance/Gazette, Wynyard, SK 

The Observer (Carlyle) , Carlyle, SK 

The Toronto Star, Toronto, ON 

Chronicle- Journal (Evening) , Thunder Bay, ON 

The Toronto Sun, Toronto, ON 

Mailing Date: 13Feb96 

L'Acadie Nouvelle, Caraquet, NB 

The Sudbury Star, Sudbury, ON 

The London Free Press, London, ON 

The Hamilton Spectator, Hamilton, ON 

The Calgary Herald, Calgary, AB 

The London Free Press, London, ON 

The Edmonton Journal, Edmonton, AB 

The Calgary Herald, Calgary, AB 

The Ottawa Citizen, Ottawa, ON 

The Provost News, Provost, AB 

The Hanna Herald, Hanna, AB 

The London Free Press, London, ON 

The Optimist, Redvers, SK 

The Ottawa Citizen, Ottawa, ON 

Fairview Post, Fairview, AB 

The Gazette, Montreal, PQ 

The Edmonton Journal, Edmonton, AB 

Mailing Date: 20Feb96 



474,432 


M 


1 


5,808 


W 


1 


172,000 


D 


1 


4,650 


D 


1 


1,179 


W 


1 


56,000 


M 


1 


1,384 


W 


1 


9,500 


D 


1 


29,912 • 


D 


1 


3,245 


W 


1 


2,900 


W 


1 


498,620 


D 


1 


30,000 


D 


1 


250,517 


D 


1 


Sub Total 


14 


20,000 


D 


1 


28,000 


D 


1 


106,129 


D 


1 


117,000 


D 


1 


140,907 


D 


1 


106,129 


D 


2 


172,000 


D 


1 


140,907 


D 


1 


152,751 


D 


1 


2,046 


W 


1 


2,800 


W 


1 


106,129 


D 


1 


1,500 


W 


1 


152,751 


D 


1 


3,928 


w . 


1 


158,493 


D 


1 


172,000 


D 


1 


Sub Total 


18 



15:13:32 27 Feb 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 Feb 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY'S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

72100950002 
22679 
8166 
CENSUS 1991 



Issue 
Date 

05Feb96 
08Feb96 
06Feb96 
07Feb96 
06Feb96 
09Feb96 
08Feb96 
12Feb96 
29Jan96 
06Feb96 
05Feb96 



CLIP DETAILS 



Publication 



Circulation Type Qty 



Western Catholic Reporter, Edmonton, AB 
The Calgary Herald, Calgary, AB 
The Sault Star, Sault Ste . Marie, ON 
La Revue De Gatineau, Gatineau, PQ 
The Beacon Herald, Stratford, ON 
The Whitehorse Star, Whitehorse, YT 
La Tribune, Sherbrooke, PQ 
The Ottawa Citizen, Ottawa, ON 
Medicine Hat News, Medicine Hat, AB 
Medicine Hat News, Medicine Hat, AB 
The Sault Star, Sault Ste. Marie, ON 

Mailing Date: 27Feb96 



39,000 


M 


1 


140,907 


D 


1 


25,000 


D 


1 


36,947 


W 


1 


13,500 


D 


1 


4,200 


D 


1 


35,246 


D 


1 


152,751 


D 


1 


15,500 


D 


1 


15,500 


D 


1 


25,000 


D 


1 


Sub Total 


11 



Province 
ALBERTA 



Grand Total 

=========== Publication Type Summary ======.================: 

Publication Type No. of Clips Circulation 

Dailies 43 3,856,473 

Magazines 6 718,532 

Community Papers 23 105,660 

Grand Totals 72 4,680,665 

===== Publication Type Summary by Province ================= 

Publication Type No. of Clips Circulation 

Dailies 13 1,482,885 

Magazines 1 3 9,000 

Community Papers 11 30,872 

Province Totals 25 1,552,757 



72 



15:13:32 27 Feb 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 

Division : 100 

Telephone : (416)750-2220 

Billing Date : 27 Feb 96 



Page 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY'S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

72100950002 
22679 
8166 
CENSUS 1991 



Province 
MANITOBA 

NEW BRUNSWICK 

ONTARIO 

QUEBEC 

SASKATCHEWAN 

YUKON TERRITORY 



Publication Type Summary by Province 



Publication Type 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Magazines 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 

Province Totals 



No. of Clips Circulation 



3 


188,180 


4 


15,478 


7 


203,658 


1 


20,000 


1 


7,909 


2 


27,909 


21 


1,891,469 


5 


679,532 


26 


2,571,001 


2 


193,739 


1 


36,947 


3 


230,686 


2 


76,000 


6 


14,454 



8 

1 
1 



90,454 
4,200 
4,200 



Grand Totals 



72 



4,680,665 



16:57:21 01 Feb 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
01 Feb 96 



STATISTICS CANADA 

MRS. DALE SEWELL 

RH COATES BLDG., lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 96 



Customer No: 604 07 
Customer PO: 7210095002 
Topic Order: 44528 
Reference: 8166S 

Remarks: CANADIAN CENSUS, B.C. 
SUB -ACCOUNT 



================================= CLIP DETAILS ================================ 

Issue 

Date Publication 



03Dec95 The Morning Star, Vernon, BC 
Mailing Date: 09Jan96 



06Dec95 
05Dec95 
08Dec95 



The Citizen (Duncan) , Duncan, BC 

The Tribune (W. Lake) , Williams Lake, BC 

The Jewish Bulletin, Vancouver, BC 

Mailing Date: 16Jan96 



28Dec95 Alberni Valley Times, Port Alberni, BC 
13Dec95 Powell River News, Powell River, BC 

Mailing Date: 23Jan96 

15Dec95 Gabriola Sounder, Gabriola, BC 
26Dec95 The Abbotsford News, Abbotsford, BC 
01Jan96 Mehfil Magazine, Vancouver, BC 

Mailing Date: 30Jan96 



Circulation Type Qty 



28,263 W 
Sub Total 



20,000 
6,103 
3,200 



W 
W 
E 



Sub Total 



7,000 
5,600 



D 
W 



Sub Total 



3,500 
71,172 
25,000 



W 
W 
E 



Sub Total 



1 

1 

1 
1 
1 



1 
1 



1 
1 
1 



Grand Total 
=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 



Dailies 
Ethnic 
Community Papers 

Grand Totals 



1 
2 
6 



7,000 

28,200 

134,638 



169,838 



16:57:21 01 Feb 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
01 Feb 96 



STATISTICS CANADA 

MRS. DALE SEWELL 

RH COATES BLDG., lOTH FLOOR 

SECTION B, TUNNEY'S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



60407 

7210095002 

44528 

8166S 

CANADIAN CENSUS, B.C. 

SUB -ACCOUNT 



Province 
BRITISH COLUMBIA 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Dailies 
Ethnic 
Community Papers 

Province Totals 9 169,838 



1 


7,000 


2 


28,200 


6 


134,638 



Grand Totals 



169,838 



16 :46 :48 01 Mar 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
01 Mar 96 



STATISTICS CANADA 

MRS. DALE SEWELL 

RH COATES BLDG., lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



60407 

7210095002 

44528 

8166S 

CANADIAN CENSUS, B.C. 

SUB -ACCOUNT 



Issue 
Date 

17Jan96 
13Jan96 
03Jan96 
13Jan96 



20Jan96 



22Jan96 
26Jan96 
08Feb96 



07Feb96 
07Feb96 
06Feb96 
31Jan96 
13Feb96 
09Feb96 



CLIP DETAILS ================================ 



Publication 



Circulation Type Qty 



Daily Townsman, Cranbrook, BC 

Daily Free Press, Nanaimo, BC 

The Fort Nelson News, Fort Nelson, BC 

The Okanagan Saturday, Kelowna, BC 

Mailing Date: 06Feb96 

The Link (East Indian) , Vancouver, BC 

Mailing Date: 13Feb96 

The Whistler Question, Whistler, BC 
Chilliwack Times, Chilliwack, BC 
The Vancouver Sun, Vancouver, BC 

Mailing Date: 20Feb96 

The Prince George Citizen, Prince George, BC 

The Kamloops Daily News, Kamloops, BC 

The Prince George Citizen, Prince George, BC 

Caledonia Courier, Vanderhoof, BC 

Peace River Block News, Dawson Creek, BC 

The Daily Courier, Kelowna, BC 

Mailing Date: 27Feb96 



4,500 D 

14,000 D 

2,409 W 

D 


1 
1 
1 
1 


Sub Total 


4 


10,000 E 


1 


Sub Total 


1 


4,200 W 

25,500 W 

222,401 D 


1 
1 
1 


Sub Total 


3 


18,000 D 
16,078 D 
18,000 D 
1,200 W 
2,548 D 
20,000 D 


1 
1 
1 
1 
1 
1 


Sub Total 


6 


Grand Total 


14 



16:46:48 01 Mar 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
01 Mar 96 



STATISTICS CANADA 

MRS. DALE SEWELL 

RH COATES BLDG., lOTH FLOOR 

SECTION B, TUNNEY'S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



60407 

7210095002 

44528 

8166S 

CANADIAN CENSUS, B.C. 

SUB -ACCOUNT 



=========== Publication Type Summary ================ 

Publication Type No. of Clips Circulation 



Dailies 

Ethnic 

Community Papers 

Grand Totals 



9 
1 
4 



315,527 
10,000 
33,309 



14 



358,836 



Province 
BRITISH COLUMBIA 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 



Dailies 

Ethnic 

Community Papers 

Province Totals 



9 

1 
4 



14 



315,527 
10,000 
33,309 



358,836 



Grand Totals 



14 



358,836 



16:24 :?5 15 Mar 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
16 Mar 96. 



STATISTICS CANADA 

MRS. DALE SEWELL 

RH COATES BLDG., lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



60407 

7210095002 

44528 

8166S 

CANADIAN CENSUS, B.C. 

SUB -ACCOUNT 



CLIP DETAILS ======== 



Issue 
Date 

llFeb96 
l3Feb96 
16Feb96 
12Feb96 
10Feb96 
19Feb96 
13Feb96 
20Feb96 
10Feb96 
14Feb96 
16Feb96 
10Feb96 
12Feb96 
09Feb96 



14Feb96 
14Feb96 
14Feb96 
01Feb96 
14Feb96 
10Feb96 
14Feb96 
14Feb96 
13Feb96 



Publication 



Circulation Type Qty 



The Morning Star, Vernon, BC 

The Tribune (W. Lake) , Williams Lake, BC 

Le Soleil De Colombie, Vancouver, BC 

The Whistler Question, Whistler, BC 

Richmond Review, Richmond, BC 

The Daily Bulletin, Kimberley, BC 

Nelson Daily News, Nelson, BC 

Alaska Highway Daily News, Fort St. John, BC 

Royal City Record/Now, New Westminster, BC 

The Maple Ridge News, Maple Ridge, BC 

Daily Townsman, Cranbrook, BC 

The Peace Arch News, Surrey, BC 

Alberni Valley Times, Port Alberni, BC 

Kelowna Capital News, Kelowna, BC 

Mailing Date: 05Mar96 

Salmon Arm Observer, Salmon Arm, BC 
Cowichan News-Leader, Duncan, BC 
Kamloops This Week, Kamloops, BC 
British Columbia Agri Digest, Chase, BC 
Bridge River-Lillooet News, Lillooet, BC 
Weekend Advertiser, Kitimat, BC 
Armstrong Advertiser, Armstrong,. BC 
The Castlegar Sun, Castlegar, BC 
Squamish Chief, Squamish, BC 

Mailing Date: 15Mar96 



28,263 


W 


1 


6,103 


W 


2 


2,800 


W 


1 


4,200 


W 


1 


43,300 


W 


1 


1,900 


D 


1 


5,000 


D 


1 


3,500 


D 


1 


16,065 


W 


1 


23,508 


W 


1 


4,500 


D 


1 


28,250 


W 


1 


7,000 


D 


1 


47,000 


W 


1 


Sub Total 


15 


5,200 


W 


1 


19,525 


W 


1 


28,701 


W 


1 


10,499 


M 


1 


2,302 


W 


1 


15,800 


W 


1 


2,400 


W 


1 


3,347 


W 


1 


4,260 


W 


1 


Sub Total 


9 


Grand Total 


24 



16:24:25 15 Mar 1996 



M.H.- Media Monitoring- Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
16 Mar 96 



STATISTICS CANADA 

MRS. DALE SEWELL 

RH COATES BLDG., lOTH FLOOR 

SECTION B, TUNNEY'S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Mar 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



60407 

7210095002 

44528 

8166S 

CANADIAN CENSUS, B.C. 

SUB -ACCOUNT 



========================= Publication Type Summary ========================= 



Publication Type 

Dailies 
Magazines 
Community Papers 

Grand Totals 



No. of Clips Circulation 



5 

1 
18 



21,900 

10,499 

281,024 



24 



313,423 



Province 
BRITISH COLUMBIA 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 



Dailies 
Magazines 
Community Papers 

Province Totals 



5 

1 
18 



24 



21,900 

10,499 

281, 024 



313,423 



Grand Totals 



24 



313,423 



<5:17:11 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



:=================== CLIP DETAILS ======= 



Issue 
Date 

21Mar96 
13Mar96 
15Mar96 
05Mar96 
04Mar96 
05Mar96 
05Mar96 
1 6Mar96 
lar96 
OiMar96 
28Mar96 
01Mar96 
01Mar96 
13Mar96 
13Mar96 
05Mar96 
13Mar96 
llMar96 
05Mar96 
13Mar96 
07Mar96 
16Mar96 
13Mar96 
20Mar96 
08Mar96 



06Mar96 
04Mar96 
18Mar96 
06Mar96 
06Mar96 
" ^Mar96 



Publication 

The Sudbury Star, Sudbury, ON 

The Gananoque Reporter, Gananoque, ON 

Telegraph-Journal (Morning) , Saint John, NB 

The Triangle, Andrew, AB 

Vegreville News Advertiser, Vegreville, AB 

The Monitor (Bridgetown) , Bridgetown, NS 

The Strathmore Standard, Strathmore, AB 

The Calgary Herald, Calgary, AB 

The Expositor, Brant ford, ON 

Cdn. Machinery & Metalworking, Toronto, ON 

The Toronto Sun, Toronto, ON 

HUM-The Gov't. Computer Mag., Ottawa, ON 

Leduc & County This Week, Leduc, AB 

Wasaga Star Times, Creemore, ON 

Northern Times, Kapuskasing, ON 

40-Mile County Commentator, Bow Island, AB 

The Lance (Creemore) , Creemore, ON 

Rosetown Eagle, Rosetown, SK 

The Lacombe Globe, Lacombe, AB 

Clearview Star, Creemore, ON 

The Hope Standard, Hope, BC 

The Sun Times, Owen Sound, ON 

The Times (LLoydminster) , Lloydminster, SK 

The Vancouver Sun, Vancouver, BC 

La Tribune, Sherbrooke, PQ 

Mailing Date: 02Apr96 

The Provost News, Provost, AB 
Redwater Review, Redwater, AB 
The Daily Bulletin, Kimberley, BC 
Valleyview Valley Views, Valleyview, AB 
Smoky Lake Signal, Smoky Lake, AB 
Daily Townsman, Cranbrook, BC 



Circulation 


Type 


Qty 


28,000 


D 


1 


3,898 


W 


1 


31,000 


D 


1 


2,100 


W 


2 


10,700 


W 


1 


1,438 


W 


1 


3,700 


W 


1 


140,907 


D 


1 


27,000 


D 


1 


16,982 


M 


1 


250,517 


D 


1 


13,315 


M 


1 


16,700 


W 


1 


3,695 


W 


1 


5,300 


W 


1 


5,736 


W 


1 


1,507 


W 


1 


2,639 


W 


1 


3,700 


W 


1 


3,675 


W 


1 


2,850 


W 


1 


23,680 


D 


1 


12,500 


W 


1 


222,401 


D 


1 


35,135 


D 


1 


Sub Total 


26 


2,150 


W 


2 


4,664 


W 


1 


1,900 


D 


1 


1,600 


W 


1 


2,300 


W 


1 


4,500 


D 


1 



re: 17: 13 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
2 7 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS === 



Issue 
Date 

13Mar96 
20Mar96 
06Mar96 
13Mar96 
20Mar96 
07Mar96 
19Mar96 



20Mar96 
15Mar96 
02Apr96 
27Mar96 
27Mar96 
20Mar96 
20Mar96 
20Mar96 
16Mar96 
20Mar96 
25Mar96 
20Mar96 
llApr96 
17Mar96 
28Mar96 
20Mar96 
20Mar96 
28Mar96 
19Mar96 
20Mar96 
23Mar96 
15Mar96 
15Mar96 
'^Mar96 



Publication 



Circulation Type Qty 



Angus Star, Creemore, ON 

The Enterprise, Iroquois Falls "A", ON 

100 Mile House Free Press, 100 Mile House, BC 

Harriston Review, Harriston, ON 

The Burlington Post, Burlington, ON 

Castor Advance, Castor, AB 

The Hanover Post, Hanover, ON 

Mailing Date: 09Apr96 

Daily News, Prince Rupert, BC 

Gabriola Sounder, Gabriola, BC 

The Guardian, Chariot tetown, PE 

The Wiarton Echo, Wiarton, ON 

Orangeville Banner, Orangeville, ON 

Tisdale Recorder, Tisdale, SK 

The Morning Star, Vernon, BC 

Osoyoos Times , Osoyoos, BC 

The Abbotsford News, Abbotsford, BC 

The Fort Nelson News, Fort Nelson, BC 

Bassano Times, Bassano, AB 

Courtenay Comox Valley Record, Courtenay, BC 

The Toronto Star, Toronto, ON 

Quesnel Cariboo Observer, Quesnel, BC 

Le Devoir, Montreal, PQ 

The Similkameen Spotlight, Princeton, BC 

The Meridian Booster, Lloydminster, AB 

Le Droit, Ottawa, ON 

The Tofield Mercury, Tofield, AB 

Wainwright Star Chronicle, Wainwright, AB 

Le Peuple Tribune, Levis, PQ 

The Morning Star, Vernon, BC 

Courtenay Comox Valley Record, Courtenay, BC 

Comox Valley Echo, Courtenay, BC 



3,200 


W 


1 


2,835 


W 


1 


5,000 


W 


1 


1,090 


W 


1 


96,100 


W 


1 


1,037 


W 


1 


4,750 


W 


1 


Sub Total 


14 


4,000 


D 


1 


3,500 


W 


1 


23,500 


D 


1 


3,500 


W 


1 


21,700 


W 


1 


2,500 


W 


1 


28,263 


W 


1 


2,637 


W 


1 


71,172 


W 


1 


2,435 


W 


1 


813 


W 


2 


17,608 


W 


1 


498,620 


D 


1 


5,200 


W 


1 


35,000 


D 


1 


2,200 


W 


2 


15,000 


W 


1 


34,702 


D 


1 


2,089 


W 


1 


2,800 


W 


1 


25,084 


W 


1 


28,263 


W 


1 


17,608 


W 


1 


19,134 


W 


1 



■',6:17:13 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ==================== 



Issue 
Date 

21Mar96 
19Mar96 
14 Apr 9 6 
20Mar96 
27Mar96 
27Mar96 
27Mar96 
•'3Mar96 
Mar96 
13Mar96 
27Mar96 
27Mar96 
27Mar96 
28Feb96 
27Mar96 
13Mar96 
27Mar96 
19Mar96 
8Apr96 
05Apr96 
22Mar96 
19Mar96 



28Mar96 
28Mar96 
01Mar96 
28Mar96 
26Mar96 
28Mar96 
26Mar96 
27Mar96 
"'Mar96 



Publication 



Circulation Type Qty 



The Summer land Review, Summer land, BC 

Abbotsford Times, Abbotsford, BC 

The Toronto Sun, Toronto, ON 

Arrow Lake News, Nakusp, BC 

Le Journal de Montreal, Montreal, PQ 

La Presse, Montreal, PQ 

Le Quotidien, Chicoutimi, PQ 

Coquitlam Now, Coquitlam, BC 

La Presse, Montreal, PQ 

The Sylvan Lake News, Sylvan Lake, AB 

Le Droit, Ottawa, ON 

Le Soleil, Quebec, PQ 

Le Devoir, Montreal, PQ 

Lakes District News, Burns Lake, BC 

The Sudbury Star, Sudbury, ON 

Orangeville Citizen, Orangeville, ON 

Ottawa Sun, Ottawa, ON 

Cochrane This Week, Cochrane, AB 

The Globe and Mail, Toronto, ON 

The Globe and Mail, Toronto, ON 

Northern Life, Sudbury, ON 

The Herbert Herald, Herbert, SK 

Mailing Date: 16Apr96 

The Daily Graphic, Portage la Prairie, MB 

Daily Press, Timmins, ON 

Canadian Fruitgrower, Delhi, ON 

The Record, Sherbrooke, PQ 

The Neepawa Press, Neepawa, MB 

Observer, Sarnia, ON 

Gull Lake Advance, Gull Lake, SK 

Oliver Chronicle, Oliver, BC 

Temiskaming Speaker, New Liskeard, ON 



3,300 


W 


1 


37,142 


W 


1 


250,517 


D 


1 


2,400 


W 


1 


299,574 


D 


1 


210,000 


D 


1 


32,000 


D 


1 


48,500 


W 


1 


210, 000 


D 


1 


1,400 


W 


1 


34,702 


D 


1 


96,659 


D 


1 


35,000 


D 


1 


1,788 


W 


1 


28,000 


D 


1 


10,700 


W 


1 


60,659 


D 


1 


2,428 


W 


1 


330, 030 


D 


1 


330,030 


D 


1 


45,800 


W 


1 


1,593 


W 


1 


Sub Total 


48 


4,650 


D 


1 


11,500 


D 


1 


3,500 


M 


1 


6,102 


D 


1 


2,566 


W 


1 


23,600 


D 


1 


1,698 


W 


1 


3,330 


W 


1 


7,600 


W 


1 



6:17:13 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



========================= CLIP DETAILS ============= 



Issue 

Date Publication 

06Apr96 Kitchener-Waterloo Record, Kitchener, ON 

25Mar96 The Whistler Question, Whistler, BC 

22Mar96 Miramichi Weekend, Miramichi, NB 

25Mar96 Daily Free Press, Nanaimo, BC 

22Mar96 Courtenay Comox Valley Record, Courtenay, BC 

27Mar96 The Northern Light, Bathurst, NB 

01Apr96 Vegreville News Advertiser, Vegreville, AB 

'''^Mar96 Oyen Echo, Oyen, AB 

Mar96 The Interior News, Smithers, BC ■ 

27Mar96 Aldergrove Star, Aldergrove, BC 

27Mar96 Whitecourt Star, Whitecourt, AB 

09Apr96 Winnipeg Free Press, Winnipeg, MB 

27Mar96 The Daily Gleaner, Fredericton, NB 

02Apr96 The Sault Star, Sault Ste . Marie, ON 

23Mar96 Weekend Advertiser, Kitimat, BC 

27Mar96 The Drumheller Mail, Drumheller, AB 

26Mar96 The Pincher Creek Echo, Pincher Creek, AB 

27Mar96 Cochrane Northland Post , Cochrane, ON 

26Mar96 The Assiniboia Times, Assiniboia, SK 

01Apr96 Edson Leader, Edson, AB 

26Mar96 The Advocate, Athabasca, AB 

26Mar96 The County Review, Raymond, AB 

27Mar96 Kirkland Lake Gazette, Kirkland Lake, ON 

26Mar96 40-Mile County Commentator, Bow Island, AB 

27Mar96 Tekawennake, Ohsweken, ON 

29Mar96 The Times-Transcript, Moncton, NB 

26Mar96 Didsbury Review, Didsbury, AB 

26Mar96 the Lance, Winnipeg, MB 

01Apr96 The Kamloops Daily News, Kamloops, BC 

26Mar96 Virden Empire -Advance, Virden, MB 

26Mar96 Southern Manitoba Review, Cartwright, MB 

19Apr96 The Financial Post, Toronto, ON 

27Mar96 The Morning Star, Vernon, BC 

"7Mar96 Saanich News, Victoria , BC 



Circulation 


T> 


69,780 


D 


4,200 


W 


8,191 


W 


14,000 


D 


17,608 


W 


8,751 


W 


10,700 


W 


1,376 


W 


4,800 


W 


6,000 


W 


3,179 


W 


133,530 


D 


30,689 


D 


25,000 


D 


15,800 


W 


5,000 


W 


2,700 


W 


2,891 


W 


4,000 


W 


3,300 


W 


5,000 


W 


1,400 


W 




W 


5,736 


W 


2,500 


E 


46,024 


D 


1,603 


W 


51,370 


W 


16,078 


D 


2,928 


W 


1,035 


W 


104,700 


D 


28,263 


W 


32,800 


W 



Qty 

1 

1 

1 

1 

2 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

2 

1 

2 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 



6:17:13 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No: 24668 

Customer PO : 67-72100-1005 

Topic Order: 22679 

Reference: 8166 

Remarks: CENSUS 1991 



CLIP DETAILS ================ 



Issue 
Date 

26Mar96 
27Mar96 
28Mar96 
27Mar96 
12 Apr 9 6 
27Mar96 
04Apr96 
'^^ Apr 9 6 
Mar96 
30Mar96 



Publication 



Circulation Type Qty 



The Herald , Winnipeg, MB 
The Vancouver Courier, Vancouver, 
The Examiner, Peterborough, ON 
Smoky River Express, Falher, AB 
The Calgary Sun, Calgary, AB 
Manning Banner Post, Manning, AB 
The Daily News, Truro, NS 
Nelson Daily News, Nelson, BC 
The Daily Courier, Kelowna, BC 
Cape Breton Post, Sydney, NS 

Mailing Date: 23Apr96 



BC 



39,150 

61,500 

26,247 

2,532 

67,960 

1,179 

8,000 

5,000 

20, 000 

32,200 



W 
W 
D 
W 
D 
W 
D 
D 
D 
D 



Sub Total 



1 
1 
1 
1 
1 
1 
1 
1 
1 
1 

56 



Province 
ALBERTA 



Grand Total 144 

=========== Publication Type Summary ========================= 

Publication Type No. of Clips Circulation 

Dailies 45 3,923,093 

Ethnic 1 2,500 

Magazines 3 33,797 

Community Papers 95 979,607 

Grand Totals 144 4,938,997 

===== Publication Type Summary by Province =================== 

Publication Type No. of Clips Circulation 

Dailies 2 208,867 

Community Papers 34 122,622 

Province Totals 36 331,489 



re : 17: 13 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



================== Publication Type Summary by Province ================= 



Province 
BRITISH COLUMBIA 



MANITOBA 



NEW BRUNSWICK 



NOVA SCOTIA 



Publication Type 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Ethnic 
Magazines 
Community Papers 



Province Totals 

PRINCE EDWARD ISLAND Dailies 

Province Totals 

QUEBEC Dailies 

Community Papers 

Province Totals 



No. of Clips Circulation 



ONTARIO 



8 


287,879 


29 


473,301 


37 


761,180 


2 


138,180 


5 


97,049 


7 


235,229 


3 


107,713 


2 


16,942 


5 


124,655 


2 


40,200 


1 


1,438 


3 


41,638 


18 


2,157,284 


1 


2,500 


3 


33,797 


17 


218,241 


39 


2,411, 822 


1 


23,500 


1 


23,500 


9 


959,470 


1 


25,084 


10 


984,554 



6:17:13 26 Apr 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Apr 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No: 24668 

Customer PO: 67-72100-1005 

Topic Order: 22679 

Reference: 8166 

Remarks: CENSUS 1991 



Province 
SASKATCHEWAN 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Community Papers 6 24,93 

Province Totals 6 24,930 



Grand Totals 



144 



4,938,997 



17:04 -.14 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



No Update) 
100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

02Apr96 
10 Apr 9 6 
26Mar96 
10Apr96 
03 Apr 9 6 
02 Apr 9 6 
12 Apr 9 6 
30Mar96 
07Apr96 
10Apr96 
27Mar96 
09 Apr 9 6 
27Mar96 
27Mar96 
27Mar96 
03Apr96 
13Apr96 
12 Apr 9 6 
12Apr96 
12 Apr 9 6 
9 Apr 9 6 
13Apr96 
20Mar96 
03 Apr 9 6 
28Mar96 
29Mar96 
27Mar96 



CLIP DETAILS ================================ 



Publication 



Circulation Type Qty 



The Tribune (Sturgeon Falls) , Sturgeon Falls, ON 

The Weekly Advance, Kemptville, ON 

The Tribune (Sturgeon Falls) , Sturgeon Falls, ON 

Tillsonburg Independent News, Tillsonburg, ON 

The Manitoulin Recorder, Gore Bay, ON 

The Vanguard, Yarmouth, NS 

Le Quotidien, Chicoutimi, PQ 

Le Nord-Info, Ste-Therese, PQ 

Le Courrier De Portneuf, Donnaco'na, PQ 

Winchester Press, Winchester, ON 

The Banff Crag & Canyon, Banff, AB 

Fairview Post, Fairview, AB 

Cold Lake Courier, Medley, AB 

The Echo (High Level) , High Level, AB 

The Mile Zero News, Grimshaw, AB 

The Northern Light, Bathurst, NB 

Journal Pioneer, Summerside, PE 

Daily Herald, Prince Albert, SK 

Chronicle- Journal, Thunder Bay, ON 

The Kamloops Daily News, Kamloops, BC 

North Thompson Times, Clearwater, BC 

The Edmonton Sun, Edmonton, AB 

Eagle Valley News, Sicamous, BC 

The Gazette, Grand Forks, BC 

Maidstone Mirror, North Battleford, SK 

The Jewish Bulletin, Vancouver, BC 

North Island Gazette, Port Hardy, BC 



2,000 


W 


1 


5,000 


W 


1 


2,000 


W 


1 


21,000 


W 


1 


4,081 


W 


1 


15,500 


W 


1 


32,000 


D 


1 


47,730 


W 


1 


27,079 


W 


1 


4,300 


W 


1 


3,767 


W 


1 


3,928 


W 


1 


4,000 


W 


1 


1,500 


W 


1 


1,975 


W 


1 


8,751 


W 


1 


11,000 


D 


1 


10,000 


D 


1 


30,000 


D 


1 


18,000 


D 


1 


3,822 


w. 


1 


74,542 


D 


1 


1,160 


W 


1 


3,763 


W 


1 


1,343 


W 


1 


5,200 


E 


1 


3,500 


W 


1 



17:04 :21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report *, 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

03Apr96 
31Mar96 
05 Apr 9 6 
12 Apr 9 6 
12Apr96 
02 Apr 9 6 
12Apr96 
12Apr96 
29Mar96 
12Apr96 
27Mar96 
09Apr96 
28Mar96 
02Apr96 
12Apr96 
29Mar96 
10Apr96 
02Apr96 
03Apr96 
12Apr96 
18Apr96 
01Apr96 
12Apr96 
12Apr96 
12Apr96 
30Mar96 
03Apr96 



========================= CLIP DETAILS ======= 

Publication 

Coquitlam Now, Coquitlam, BC 

Burnaby Now, Burnaby, BC 

Miramichi Weekend, Miramichi, NB 

Times-Colonist, Victoria, BC 

The Ottawa Citizen, Ottawa, ON 

Kings County Record, Sussex, NB 

The Lethbridge Herald, Lethbridge, AB 

The Edmonton Journal, Edmonton, AB 

Nunatsiaq News, Iqaluit, NT 

The Calgary Herald, Calgary, AB 

The Estevan Mercury, Estevan, SK 

The Daily Graphic, Portage la Prairie, MB 

South Okanagan Review, Okanagan Falls, BC 

Virden Empire -Advance, Virden, MB 

Star Phoenix, Saskatoon, SK 

Gabriola Sounder, Gabriola, BC 

Eagle Valley News, Sicamous, BC 

Roblin Review, Roblin, MB 

La Voix Acadienne, Summerside, PE 

Daily Herald-Tribune, Grande Prairie, AB 

Winnipeg Free Press, Winnipeg, MB 

Rosetown Eagle, Rosetown, SK 

The Winnipeg Sun, Winnipeg, MB 

Red Deer Advocate, Red Deer, AB 

Review, Niagara Falls, ON 

Surrey/North Delta Now, Surrey, BC 

Courtenay Comox Valley Record, Courtenay, BC 



Circulation 


T 


48,500 


W 


47,245 


W 


8,191 


w 


73,000 


D 


145,952 


D 


5,235 


W 


28,257 


D 


172,000 


D 


6,000 


E 


118,862 


D 


4,300 


W 


4,650 


D 


1,500 


W 


2,928 


W 


63,500 


D 


3,500 


W 


1,160 


W 


2,500 


W 


1,200 


W 


8,600 


D 


134,493 


D 


2,639 


W 


50,000 


D 


19,756 


D 


20,000 


D 


105,000 


W 


17,608 


W 



Type Qty 



1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



17:04:21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY-S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



================================= CLIP DETAILS 

Issue 

Date Publication 



Circulation Type Qty 



03 Apr 9 6 
13Apr96 
12Apr96 
12Apr96 
03Apr96 
18Apr96 
12Apr96 
02Apr96 
18Apr96 
19 Apr 9 6 
15Apr96 
12 Apr 9 6 
18Apr96 
02 Apr 9 6 
15Apr96 
26Apr96 



03Apr96 
06May96 
10Apr96 
2 2 Apr 9 6 
08Apr96 
16Apr96 
17Apr96 
17Apr96 



Langley Times, Langley, BC 

The Recorder and Times, Brockville, ON 

Observer, Sarnia, ON 

The Whig- Standard, Kingston, ON 

The Star & Times, Swan River, MB 

The Province, Vancouver, BC 

Welland-Port Colborne Tribune, Welland, ON 

Chilliwack Times, Chilliwack, BC 

The Edmonton Sun, Edmonton, AB 

The Guardian, Charlottetown, PE 

The Whig-Standard, Kingston, ON 

Daily Press, Timmins, ON 

The Hamilton Spectator, Hamilton, ON 

Southern Manitoba Review, Cartwright, MB 

The London Free Press, London, ON 

The Globe and Mail, Toronto, ON 



Mailing Date: 30Apr96 



100 Mile House, BC 

ON 

BC 



100 Mile House Free Press, 
The Toronto Star, Toronto, 
Terrace Standard, Terrace, 
Times-Colonist, Victoria, BC 
Ponoka News & Advertiser, Ponoka, AB 
Woodbridge Advertiser, Lore t to, ON 
Port Dover Maple Leaf, Port Dover, ON 
The Alliston Herald, Alliston, ON 



37,000 


W 


1 


17,100 


D 


1 


24,500 


D 


1 


29,912 


D 


1 


4,756 


W 


1 


178,469 


D 


1 


18,500 


D 


1 


25,500 


W 


1 


74,542 


D 


1 


23,500 


D 


1 


29,912 


D 


1 


11,800 


D 


1 


111,500 


D 


1 


1,035 


W 


1 


106,129 


D 


1 


330,030 


D 


1 


Sub Total 


70 


5,000 


W 


1 


498,620 


D 


1 


8,000 


W 


1 


73,000 


D 


2 


6,158 


W 


1 


6,500 


W 


1 


4,900 


W 


1 


6,200 


W 


1 



17:04 :21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

19Apr96 
15Apr96 
9Apr96 
10Apr96 
05Apr96 
02 Apr 9 6 
07 Apr 9 6 
llApr96 
17Apr96 
03Apr96 
10 Apr 9 6 
17Apr96 
09Apr96 
06 Apr 9 6 
05 Apr 9 6 
18 Apr 9 6 
19Apr96 
18Apr96 
18Apr96 
10 Apr 9 6 
18 Apr 9 6 
08 Apr 9 6 
23Apr96 
15Apr96 
19Apr96 
18 Apr 9 6 
12 Apr 9 6 



Publication 



Capital Xtra, Ottawa, ON 

The Ponoka Herald, Ponoka, AB 

Tuesday Times -Reformer, Simcoe, ON 

The Review (Vankleek Hill) , Vankleek Hill, ON 

Le Courrier de la Nouv. Ecosse, Yarmouth, NS 

Fairview Post, Fairview, AB 

Scope Newspaper, Slave Lake, AB 

Castor Advance, Castor, AB 

The Haldimand Press, Hagersville, ON 

The Provost News, Provost, AB 

The Teeswater News, Teeswater, ON 

The Wheatley Journal, Wheatley, ON 

The Era-Banner, Newmarket, ON 

Le Nord-Info, Ste-Therese, PQ 

La Nouvelle De Sherbrooke, Sherbrooke, PQ 

Daily Miner and News, Kenora, ON 

Daily Herald-Tribune, Grande Prairie, AB 

The Expositor, Brantford, ON 

Le Droit, Ottawa, ON 

Omineca Express/Bugle, Vanderhoof, BC 

The Standard, St. Catharines, ON 

The Daily Courier, Kelowna, BC 

The Vancouver Sun, Vancouver, BC 

The Aurora (Lab. City) , Labrador City, NF 

Alaska Highway Daily News, Fort St. John, BC 

The Intelligencer, Belleville, ON 

La Tribune, Sherbrooke, PQ 



Circulation 


T^ 


14,000 


M 


6,100 


W 




W 


3,725 


W 


3,000 


W 


3,928 


W 


1,950 


W 


1,037 


W 


4,750 


W 


2,150 


w 


1,650 


w 


1,300 


w 


51,000 


w 


47,730 


w 


43,500 


w 


4,700 


D 


8,600 


D 


27, 000 


D 


34,702 


D 


2,500 


W 


38,000 


D 


20,000 


D 


222,401 


D 


3,500 


W 


3,500 


D 


18,500 


D 


35,135 


D 



Type Qty 



1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 



17:04:21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



No Update) 
100 

(416)750-2220 
2 7 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



Issue 
Date 

18Apr96 
18Apr96 
18 Apr 9 6 
18Apr96 
16 Apr 9 6 
10Apr96 
10 Apr 9 6 
23Apr96 
18 Apr 9 6 
18Apr96 
08 Apr 9 6 
18Apr96 
21 Apr 9 6 
18Apr96 
17Apr96 
19Apr96 
19Apr96 
17Apr96 
18 Apr 9 6 
2 2 Apr 9 6 
19 Apr 9 6 
2 6 Apr 9 6 
2 2 Apr 9 6 
19Apr96 
18Apr96 
20Apr96 
17Apr96 



CLIP DETAILS 



Publication 



Barrie Examiner, Barrie, ON 

The Western Star, Corner Brook, NF 

Le Journal de Montreal, Montreal, PQ 

Daily News, Amherst, NS 

The Georgian, Stephenville, NF 

Langley Times, Langley, BC 

Sooke News Mirror, Sooke, BC 

The Edmonton Journal, Edmonton, AB 

The Lethbridge Herald, Lethbridge, AB 

Daily Free Press, Nanaimo, BC 

Powell River Town Crier, Powell River, BC 

The Daily Graphic, Portage la Prairie, MB 

The Examiner, Peterborough, ON 

The Examiner, Peterborough, ON 

Brandon Sun, Brandon, MB 

Observer, Sarnia, ON 

Moose Jaw Times -Herald, Moose Jaw, SK 

The Peace Arch News, Surrey, BC 

La Presse, Montreal, PQ 

The Western Star, Corner Brook, NF 

Chronicle -Journal, Thunder Bay, ON 

The Edmonton Journal, Edmonton, AB 

The Daily Bulletin, Kimberley, BC 

The London Free Press, London, ON 

Kitchener-Waterloo Record, Kitchener, ON 

Chronicle -Journal, Thunder Bay, ON 

Coldstream News Gazette, Victoria, BC 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Circulation Type Qty 



11,148 


D 


1 


12,000 


D 


1 


330,000 


D 


1 


4,700 


D 


1 


3,300 


W 


1 


37,000 


W 


1 


5,100 


W 


1 


172,000 


D 


1 


28,257 


D 


1 


10,000 


D 


1 


5,600 


W 


1 


4,650 


D 


1 


26,247 


D 


1 


26,247 


D 


1 


20,800 


D 


1 


24,500 


D 


1 


10,300 


D 


1 


28,250 


W 


1 


210,000 


D 


1 


12,000 


D 


1 


30,000 


D 


1 


172,000 


D 


1 


2,000 


D 


1 


106,129 


D 


1 


69,780 


D 


1 


30,000 


D 


1 


14,000 


W 


1 



17:04 :21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



24668 

67-72100-1005 

22679 • 

8166 

CENSUS 1991 



Issue 
Date 

18 Apr 9 6 
18Apr96 
18 Apr 9 6 
20 Apr 9 6 
18Apr96 
18 Apr 9 6 
06Apr96 
16Apr96 
10Apr96 
3 0Apr96 
18 Apr 9 6 
17Apr96 
2 3 Apr 9 6 
23Apr96 
15Apr96 
18Apr96 
18Apr96 
03 Apr 9 6 
10Apr96 
10Apr96 
12Apr96 
24Apr96 
19Apr96 
23Apr96 
10Apr96 
13 Apr 9 6 



CLIP DETAILS 



Publication 



La Tribune, Sherbrooke, PQ 

Le Quotidien, Chicoutimi, PQ 

Le Nouvelliste, Trois-Rivieres, PQ 

The Leader Post, Regina, SK 

The Vancouver Sun, Vancouver, EC 

The Edmonton Journal, Edmonton, AB 

Weekend Advertiser, Kitimat, BC 

The Lindsay Post, Lindsay, ON 

The Interior News, Smithers, BC 

The Toronto Star, Toronto, ON 

The Nugget, North Bay, ON 

Daily Townsman, Cranbrook, BC 

The Evening Telegram, St. John's, NF 

Times -Colonist , Victoria, BC 

The Times -Transcript , Moncton, NB 

The London Free Press, London, ON 

Le Soleil, Quebec, PQ 

Oliver Chronicle, Oliver, BC 

Lakes District News, Burns Lake, BC 

Osoyoos Times , Osoyoos, BC 

Daily Free Press, Nanaimo, BC 

The Windsor Star, Windsor, ON 

The Western Star, Corner Brook, NF 

Telegraph-Journal (Morning) , Saint John, NB 

The Observer, Hart land, NB 

The Daily Graphic, Portage la Prairie, MB 

Mailing Date: 07May96 



Circulation 


Type 


Qty 


35,135 


D 


1 


32,000 


D 


1 


50,356 


D 


1 


65,813 


D 


1 


222,401 


D 


2 


172,000 


D 


1 


15,800 


W 


1 


8,400 


D 


1 


4,800 


W 


2 


498,620 


D 


1 


21,740 


D 


1 


4,500 


D 


1 


41,549 


D 


1 


73,000 


D 


1 


46,024. 


D 


1 


106,129 


D 


1 


96,659 


D 


1 


3,330 


W 


1 


1,788 


W 


1 


2,637 


W 


1 


10,000 


D 


1 


82,000 


D 


3 


12,000 


D 


1 


33,200 


D 


1 


5,400 


W 


1 


4,650 


D 


1 


Sub Total 


95 



17:04 :21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



===== CLIP DETAILS ======= ===== =================== = 



Issue 

Date Publication 

01May96 Canadian Living, North York, ON 

17Apr96 The Manitoulin Expositor, Little Current, 

24Apr96 Innisfil Scope, Beeton, ON 

17Apr96 The Chesterville Record, Chesterville, 

2 2 Apr 9 6 The Wellington Advertiser, Fergus, ON 

17Apr96 Blenheim News Tribune, Blenheim, ON 

10 Apr 9 6 Le Voyageur, Sudbury, ON 

24Apr96 Delhi News-Record, Delhi, ON 

17Apr96 Stouffville Tribune, Stouffville, ON 

2 0Apr96 Independent Plus, Listowel, ON 

17Apr96 Colborne Chronicle, Colborne, ON 

10Apr96 Le Carillon, Hawkesbury, ON 

17Apr96 South Peace News, High Prairie, AB 

25Apr96 Manitoba Co-Operator, Winnipeg, MB 

16Apr96 Grainews, Winnipeg, MB 

24Apr96 Melville Advance, Melville, SK 

17Apr96 The Carillon, Steinbach, MB 

14Apr96 Meadow Lake Progress, Meadow Lake, SK 

08Apr96 The Interlake Spectator, Stonewall, MB 

08Apr96 N.E. Region Community Booster, Nipawin, 

llApr96 The Saskatchewan Valley News, Rosthern, 

10Apr96 The Hub, Hay River, NT 

08Apr96 Selkirk Journal, Stonewall, MB 

23Apr96 Eckville Examiner, Rimbey, AB 

17Apr96 Smoky River Express, Falher, AB 

17Apr96 Olds Gazette, Olds, AB 

17Apr96 The Macleod Gazette, Fort Macleod, AB 





Circulation 


Type 


Qty 




550,000 


M 


1 


, ON 


5,700 


W 


1 




2,100 


W 


1 


N 


3,500 


W 


1 




29,500 


W 


1 




2,579 


W 


1 




3,900 


W 


1 




3,700 


W 


1 




16,000 


W 


1 




20,358 


W 


1 




1,762 


W 


1 




10,000 


W 


1 




2,211 


W 


1 




36,000 


M 


1 




52,000 


M 


1 




4,200 


W 


1 




15,400 


W 


1 




4,838 


W 


1 




13,258 


W 


1 


SK 


18,835 


W 


1 


SK 


3,628 


W 


1 




4,100 


W 


1 




17,089 


W 


1 




603 


W 


1 




2,532 


W 


1 




3,800 


W 


1 




1,597 


W 


1 



17:04 :21 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 8 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

23Apr96 
16Apr96 
16Apr96 
23Apr96 
16Apr96 
24Apr96 
10May96 
17Apr96 
llApr96 
21Apr96 
2 0Apr96 
02May96 
17Apr96 
13May96 
12 Apr 9 6 
17Apr96 
26Apr96 
10May96 
18 Apr 9 6 
23Apr96 
24Apr96 
23Apr96 
07May96 
22Apr96 
17Apr96 
04May96 
03May96 



CLIP DETAILS ================================ 



Publication 



The Tofield Mercury, Tofield, AB 

St -Paul Journal, St -Paul, AB 

Rocky View/Five Village Weekly, Irricana, AB 

The County Review, Raymond, AB 

Calgary Rural Times, Cochrane, AB 

The Intelligencer, Belleville, ON 

The Globe and Mail, Toronto, ON 

The Bugle, Woodstock, NB 

The Whistler Question, Whistler, BC 

The Lethbridge Herald, Lethbridge, AB 

Nanaimo Times, Nanaimo, BC 

The Ottawa Citizen, Ottawa, ON 

The Interior News, Smithers, BC 

The Toronto Star, Toronto, ON 

Le Soleil De Colombie, Vancouver, BC 

Eagle Valley News, Sicamous, BC 

The Kamloops Daily News, Kamloops, BC 

The Toronto Star, Toronto, ON 

Standard-Freeholder, Cornwall, ON 

Peace River Block News, Dawson Creek, BC 

The Kamloops Daily News, Kamloops, BC 

Squamish Chief, Squamish, BC 

The Globe and Mail, Toronto, ON 

Daily News, Prince Rupert, BC 

Aldergrove Star, Aldergrove, BC 

The Weekend Guardian/Patriot, Chariot tetown, PE 

Telegraph- Journal (Morning) , Saint John, NB 



Circulation 


T: 


2,089 


w 


5,100 


w 


10,950 


w 


1,400 


w 


13,076 


w 


18,500 


D 


330,030 


D 


6,870 


W 


4,200 


W 


28,257 


D 


35,500 


W 


145,952 


D 


4,800 


W 


498,620 


D 


2,800 


W 


1,160 


W 


18,000 


D 


498,620 


D 


19,000 


D 


2,800 


D 


18,000 


D 


4,271 


W 


330,030 


D 


4,000 


D 


6,000 


W 


25,000 


D 


33,200 


D 



Qty 

1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



17:04 :22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

2 4 Apr 9 6 
04May96 
27Apr96 
2 3 Apr 9 6 
20Apr96 
22Apr96 
2 5 Apr 9 6 
13Apr96 
22Apr96 
llMay96 
24Apr96 
22Apr96 
2 Apr 9 6 
2 7Apr96 
29Apr96 
2 7 Apr 9 6 
18Apr96 
28Apr96 
27Apr96 
07May96 
2 3 Apr 9 6 
05May96 
24Apr96 
15Apr96 
03May96 
20Apr96 
2 8Apr96 



Publication 



The Bugle, Woodstock, NB 

The .Edmonton Journal, Edmonton, AB 

The Kamloops Daily News, Kamloops, BC 

Miramichi Leader, Miramichi, NB 

Times -Journal, St. Thomas, ON 

Brandon Sun, Brandon, MB 

Daily Townsman, Cranbrobk, BC 

Weekend Advertiser, Kitimat, BC 

The Daily Times, Trail, BC 

The Globe and Mail, Toronto, ON 

The Register, Berwick, NS 

The Birtle Eye-Witness, Shoal Lake, MB 

Le Nord-Info, Ste-Therese, PQ 

The Ottawa Citizen, Ottawa, ON 

Kitchener-Waterloo Record, Kitchener, ON 

The Edmonton Journal, Edmonton, AB 

The Prince George Citizen, Prince George, BC 

Times-Colonist, Victoria, BC 

The London Free Press, London, ON 

The Toronto Star, Toronto, ON 

The Western Star, Corner Brook, NF 

The Toronto Sun, Toronto, ON 

Cambridge Reporter, Cambridge, ON 

Creston Valley Advance, Creston, BC 

Times-Colonist, Victoria, BC 

The Evening News, New Glasgow, NS 

The Province, Vancouver, BC 



Circulation 


T: 


6,870 


w 


172,000 


D 


18,000 


D 


7,909 


W 


9,500 


D 


20,800 


D 


4,500 


D 


15,800 


W 


6,550 


D 


330,030 


D 


3,200 


W 


1,500 


W 


47,730 


W 


145,952 


D 


69,780 


D 


172,000 


D 


18,000 


D 


73,000 


D 


106,129 


D 


498,620 


D 


12,000 


D 


250,517 


D 


10,000 


D 


4,500 


W 


73,000 


D 


11,000 


D 


178,469 


D 



Qty 

1 
2 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



17:04:22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 10 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES. BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



================================= CLIP DETAILS 

Issue 

Date Publication 



Circulation Type Qty 



18 Apr 9 6 
22Apr96 
18Apr96 
17Apr96 
07May96 
23Apr96 
12Apr96 
2 3 Apr 9 6 
2 3 Apr 9 6 
2 2 Apr 9 6 
2 2 Apr 9 6 
18Apr96 
2 3 Apr 9 6 
17Apr96 
18Apr96 
19Apr96 
2 0Apr96 
2 4 Apr 9 6 
2 2 Apr 9 6 
2 4 Apr 9 6 
19Apr96 
2 9 Apr 9 6 
03May96 
23Apr96 
13 Apr 9 6 
03Apr96 
13 Apr 9 6 



BC 



YT 



The Daily News, Chatham, ON 

The Beacon Herald, Stratford, ON 

The Penticton Herald, Penticton, 

The Free Press, Fernie, BC 

The Toronto Sun, Toronto, ON 

The Daily News, Chatham, ON 

The Whitehorse Star, Whitehorse, 

Alaska Highway Daily News, Fort St. John, BC 

Alberni Valley Times, Port Alberni, BC 

Daily Townsman, Cranbrook, BC 

Nelson Daily News, Nelson, BC 

Review, Niagara Falls, ON 

Le Droit, Ottawa, ON 

The Morning Star, Vernon, BC 

The Advertiser (Grand Falls) , Grand Falls-Windso 

Kamloops This Week, Kamloops, BC 

Daily Sentinel-Review, Woodstock, ON 

Peace River Block News, Dawson Creek, BC 

Observer, Sarnia, ON 

The Gazette, Grand Forks, BC 

Le Gaboteur, Stephenville, NF 

The Edmonton Journal, Edmonton, AB 

The Calgary Sun, Calgary, AB 

The Prince George Citizen, Prince George, BC 

L'Eveil, St-Eustache, PQ 

Le Canada Francais, St -Jean, PQ 

Le Progres De Coaticook, Coaticook, PQ 



16,900 


D 


1 


13,500 


D 


1 


8,700 


D 


1 


8,700 


W 


1 


250,517 


D 


1 


16,900 


D 


1 


4,200 


D 


1 


3,500 


D 


1 


7,000 


D 


1 


4,500 


D 


1 


5,000 


D 


1 


20,000 


D 


1 


34,702 


D 


1 


28,263 


W 


1 


11,400 


W 


1 


28,468 


W 


1 


9,579 


D 


1 


2,800 


D 


1 


24,500 


D 


1 


3,763 


W 


1 


1,000 


W 


1 


172,000 


D 


2 


67,960 


D 


1 


18,000 


D 


1 


37,500 


W 


1 


15,913 


W 


1 


7,585 


W 


1 



17:04:22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 11 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

2267.9 

8166 

CENSUS 1991 



Issue 
Date 

2 3 Apr 9 6 
2 2 Apr 9 6 
2 3 Apr 9 6 
2 2 Apr 9 6 
16 Apr 9 6 
2 2 Apr 9 6 
10Apr96 
23Apr96 
17Apr96 
15Apr96 



19Apr96 
24Apr96 
12Apr96 
2 3 Apr 9 6 
2 3 Apr 9 6 
25Apr96 
3 0Apr96 
04May96 
07May96 
01May96 
29Apr96 
25Apr96 
04May96 
24Apr96 



CLIP DETAILS ================================ 



Publication 



Circulation Type Qty 



Post Review, Hudson Bay, SK 

The Outlook, Outlook, SK 

The Whitewood Herald, Whitewood, SK 

The Hamiota Echo, Shoal Lake, MB 

Herald Leader Press, Portage La Prairie, 

Neepawa Banner, Neepawa, MB 

Deloraine Times & Star, Deloraine, MB 

Gull Lake Advance, Gull Lake, SK 

The Kindersley Clarion, Kindersley, SK 

Unity Northwest Herald, Unity, SK 

Mailing Date: 14May96 

La Liberte, St-Boniface, MB 

Opasquia Times, The Pas, MB 

La Liberte, St-Boniface, MB 

Roblin Review, Roblin, MB 

Southern Manitoba Review, Cartwright, MB, 

The Hope Standard, Hope, BC 

The Sun Times, Owen Sound, ON 

The Daily News, Chatham, ON 

Winnipeg Free Press, Winnipeg, MB 

Cdn. Medical Assn. Journal, Ottawa, ON 

Trentonian/Tri- County News, Trenton, ON 

Nanaimo Times, Nanaimo, BC 

Le Journal de Quebec, Ville Vanier, PQ 

The Gander Beacon, Gander, NF 



MB 



2,100 


W 


1 


3,048 


W 


1 


1,143 


W 


1 


1,400 


W 


1 


6,700 


W 


1 


4,300 


W 


1 


1,450 


W 


1 


1,698 


W 


1 


3,700 


W 


1 


2,300 


W 


1 


Sub Total 


121 


4,300 


W 


1 


3,103 


W 


2 


4,300 


W 


1 


2,500 


W 


1 


1,035 


W 


1 


2,850 


W 


1 


23,680 


D 


1 


16,900 


D 


1 


134,493 


D 


2 


58,000 


M 


1 


7,985 


W 


1 


35,500 


W 


1 


102,405 


D 


1 


7,125 


W 


1 



17:04 :22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 12 



Open Report 

Division 

Telephone 

Billing Date 



No Update) 
100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

07May96 
02May96 
D7May96 
D7May96 
30 Apr 9 6 
29Apr96 
DlMay96 
D7May96 
07May96 
23Apr96 
24Apr96 
25Apr96 
27Apr96 
04May96 
2 3 Apr 9 6 
07May96 
24Apr96 
2 4 Apr 9 6 
D2May96 
D2May96 
24Apr96 
2 4 Apr 9 6 
2 6 Apr 9 6 
2 9 Apr 9 6 
3 Apr 9 6 
24Apr96 
24Apr96 



CLIP DETAILS 



Publication 



Circulation Type Qty 



The Winnipeg Sun, Winnipeg, MB 

Chronicle -Journal, Thunder Bay, ON 

Evening Times -Globe, Saint John, NB 

Times-Colonist, Victoria, BC 

The Kamloops Daily News, Kamloops, BC 

Daily Star, Cobourg, ON 

The Recorder and Times, Brockville, ON 

The Evening Telegram, St. John's, NF 

The Mail Star, Halifax, NS 

The Rimbey Record, Rimbey, AB 

Manning Banner Post, Manning, AB 

The Tribune (W. Lake) , Williams Lake, BC 

Weekend Advertiser, Kitimat, BC 

Moose Jaw Times-Herald, Moose Jaw, SK 

The Community Press, Sedgewick, AB 

The Chronicle-Herald, Halifax, NS 

The Similkameen Spotlight, Princeton, BC 

The Mile Zero News, Grimshaw, AB 

La Tribune, Sherbrooke, PQ 

Xtra West, Vancouver, BC 

100 Mile House Free Press, 100 Mile House, BC 

The Mirror (Campbell River) , Campbell River, BC 

Gabriola Sounder, Gabriola, BC 

Cape Breton Post, Sydney, NS 

Scugog Citizen, Port Perry, ON 

The Advertiser (Beaverlodge) , Beaverlodge, AB 

The Echo (High Level) , High Level, AB 



50,000 


D 


1 


30,000 


D 


1 


34,000 


D 


1 


73,000 


D 


1 


18,000 


D 


1 


6,500 


D 


1 


17,100 


D 


1 


41,549 


D 


1 


44,704 


D 


1 


2,105 


W 


1 


1,179 


W 


1 


6,103 


W 


1 


15,800 


W 


1 


10,300 


D 


1 


3,590 


W 


1 


96,733 


D 


1 


2,200 


W 


1 


1,975 


W 


1 


35,135 


D 


1 


27,500 


M 


1 


5,000 


W 


1 


22,200 


W 


1 


3,500 


W 


1 


32,200 


D 


1 


13,500 


W 


1 


1,888 


W 


1 


1,500 


W 


1 



17:04:22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 13 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No ; 
Customer PO; 
Topic Order; 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

25Apr96 
2 4 Apr 9 6 
27Apr96 
19Apr96 
24Apr96 
2 4 Apr 9 6 
17Apr96 
16 Apr 9 6 
2 4 Apr 9 6 
01May96 
30Apr96 
17Apr96 
17Apr96 
06May96 
06May96 
06May96 
24Apr96 
07May96 
07May96 
06May96 
07May96 
16May96 
15May96 
04May96 
09May96 
25Apr96 
09May96 



CLIP DETAILS ================================ 



Publication 



Circulation Type Qty 



The Abbotsford News, Abbotsford, BC 

The Three Hills Capital, Three Hills, AB 

The Enterprise-Bulletin, Collingwood, ON 

Le Courrier de la Nouv. Ecosse, Yarmouth, NS 

The Bulletin (Bridgewater) , Bridgewater, NS 

The Manitoulin Recorder, Gore Bay, ON 

Le Voyageur, Sudbury, ON 

The Tribune (Sturgeon Falls) , Sturgeon Falls, ON 

The North Huron Citizen, Blyth, ON 

The Standard, Elliot Lake, ON 

Barry's Bay This Week, Barry's Bay, ON 

Le Metropolitain, Mississauga, ON 

La Boite a Nouvelles, Iroquois Falls "A", ON 

The Gazette, Montreal, PQ 

The Edmonton Sun, Edmonton, AB 

The Edmonton Journal, Edmonton, AB 

Le Quotidien, Chicoutimi, PQ 

The Hamilton Spectator, Hamilton, ON 

The Province, Vancouver, BC 

The Leader Post, Regina, SK 

Star Phoenix, Saskatoon, SK 

The Toronto Star, Toronto, ON 

The Globe and Mail, Toronto, ON 

Observer, Sarnia, ON 

The Gazette, Montreal, PQ 

Alberni Valley Times, Port Alberni, BC 

The Calgary Sun, Calgary, AB 



71,172 


W 


1 


4,100 


W 


1 


5,500 


W 


1 


3,000 


W 


1 


8,530 


W 


2 


4,081 


W 


1 


3,900 


W 


1 


2,000 


W 


1 


2,132 


W 


1 


5,626 


W 


1 


5,200 


W 


1 


3,000 


W 


1 


1,500 


W 


1 


158,493 


D 


1 


74,542 


D 


1 


172,000 


D 


1 


32,000 


D 


1 


111,500 


D 


1 


178,469 


D 


1 


65,813 


D 


1 


63,500 


D 


1 


498,620 


D 


1 


330,030 


D 


1 


24,500 


D 


2 


158,493 


D 


1 


7,000 


D 


1 


67,960 


D 


1 



17:04 :22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 14 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

08May96 
08May96 
07May96 
21Apr96 
25Apr96 
3 Apr 9 6 
03May96 
2 3 Apr 9 6 
08May96 
09May96 
04May96 
10Apr96 
08May96 
17May96 
3 Apr 9 6 
01May96 
13Apr96 
23Apr96 
17Apr96 
01May96 
23Apr96 
04May96 
23Apr96 
17Apr96 
2 4 Apr 9 6 
25Apr96 
21Apr96 



CLIP DETAILS 



Publication 



Evening Times-Globe, Saint John, NB 

The Province, Vancouver, BC 

L'Acadie Nouvelle, Caraquet, NB 

Quesnel Cariboo Observer, Quesnel, BC 

The Daily Bulletin, Kimberley, BC 

Moose Jaw Times-Herald, Moose Jaw, SK 

The Sault Star, Sault Ste. Marie, ON 

Miramichi Leader, Miramichi, NB 

The Daily News, Halifax, NS 

Kitchener-Waterloo Record, Kitchener, ON 

The Daily Gleaner, Fredericton, NB 

The Fort Nelson News, Fort Nelson, BC 

The Vancouver Sun, Vancouver, BC 

The Globe and Mail, Toronto, ON 

The Whitehorse Star, Whitehorse, YT 

Today's Seniors (Toronto), Oakville, ON 

Le Nord-Info, Ste-Therese, PQ 

Ladysmith-Chemainus Chronicle, Ladysmith, BC ^ 

The Courier- Islander, Campbell River, BC 

Red Deer Advocate, Red Deer, AB 

The Sault Star, Sault Ste. Marie, ON 

The Calgary Sun, Calgary, AB 

Kings County Record, Sussex, NB 

La Concorde, St -Bust ache, PQ 

The number Log, Corner Brook, NF 

The Examiner, Peterborough, ON 

New Westminster News Leader, Burnaby, BC 



Circulation 


-p. 


34,000 


D 


178,469 


D 


20,000 


D 


5,200 


W 


2,000 


D 


10,300 


D 


25,000 


D 


7,909 


W 


26,857 


D 


69,780 


D 


30,689 


D 


2,435 


W 


222,401 


D 


330,030 


D 


4,200 


D 


570,000 


M 


47,730 


W 


3,000 


W 


8,200 


W 


- 19,756 


D 


25,000 


D 


67,960 


D 


5,235 


W 


25,375 


W 


5,300 


W 


26,247 


D 


14,455 


W 



Qty 

2 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 



17:04 :22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 15 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

02May96 
03May96 
19Apr96 
04May96 
24Apr96 
2 6 Apr 9 6 
18 Apr 9 6 
04May96 
21Apr96 
27Apr96 
01May96 
27Apr96 
llMay96 
04 May 9 6 
06May96 
2 3 Apr 9 6 
2 6 Apr 9 6 
14May96 
3 0Apr96 
01May96 
01May96 
24Apr96 
24Apr96 
18Apr96 
03May96 
21Apr96 
07May96 



CLIP DETAILS 



Publication 



Circulation Type Qty 



Daily Townsman, Cranbrook, BC 

The Hamilton Spectator, Hamilton, ON 

Chilliwack Times, Chilliwack, BC 

Kitchener-Waterloo Record, Kitchener, ON 

Nelson Daily News, Nelson, BC 

The Intelligencer, Belleville, ON 

Daily News, Vernon, BC 

The Mail Star, Halifax, NS 

Burnaby News Leader, Burnaby, BC 

Journal Pioneer, Summerside, PE 

Focus On Women, Victoria, BC 

Chronicle- Journal, Thunder Bay, ON 

The Toronto Star, Toronto, ON 

The Chronicle-Herald, Halifax, NS 

The Guardian, Char lot tetown, PE 

Comox Valley Echo, Court enay, BC 

Review, Niagara Falls, ON 

The Toronto Star, Toronto, ON 

The Standard, St. Catharines, ON 

Chronicle- Journal, Thunder Bay, ON 

The Guelph Mercury, Guelph, ON 

Oliver Chronicle, Oliver, BC 

The Schomberg Record Sentinel, Beeton, ON 

Le Moniteur Acadien, Shediac, NB 

The Calgary Herald, Calgary, AB 

Burnaby Now, Burnaby, BC 

The Guardian, Char lot tetown, PE 



4,500 


D 


1 


111,500 


D 


1 


25,500 


W 


1 


69,780 


D 


2 


5,000 


D 


1 


18,500 


D 


1 


5,000 


D 


1 


44,704 


D 


1 


46,753 


W 


1 


11, 000 


D 


1 


30,000 


M 


1 


30,000 


D 


1 


498,620 


D 


1 


96,733 


D 


1 


23,500 


D 


1 


19,134 


W 


1 


20,000 


D 


1 


498,620 


D 


3 


38,000 


D 


1 


30,000 


D 


1 


17,500 


D 


1 


3,330 


W 


1 


850 


W 


1 


6,500 


W 


1 


118,862 


D 


1 


47,245 


W 


1 


23,500 


D 


2 



17:04:22 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 16 



Division 
Telephone 
Billing Date 



100 

(416) 750-2220 

2 7 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



Issue 
Date 

06May96 
2 9 Apr 9 6 
2 9 Apr 9 6 
07May96 
01May96 



CLIP DETAILS ==== 



Publication 



The Sudbury Star, Sudbury, ON 
Reformer , Simcoe, ON 

Daily News, Prince Rupert, BC 
The Ottawa Citizen, Ottawa, ON 
Le Nouvelliste, Trois-Rivieres, 

Mailing Date: 21May96 



PQ 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Circulation Type Qty 



28,000 


D 


1 


10,300 


D 


1 


4,000 


D 


1 


145,952 


D 


1 


50,356 


D 


1 


Sub Total 


138 



Grand Total 
=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 



424 



Dailies 
Ethnic 
Magazines 
Community Papers 

Grand Totals 



221 16,419,947 

2 11,200 

8 1,337,500 

193 1,918,055 

424 19,686,702 



Province 
ALBERTA 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Dailies 25 2,182,713 



17:04:23 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 17 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Province 



BRITISH COLUMBIA 



MANITOBA 



NEW BRUNSWICK 



NEWFOUNDLAND 



NOVA SCOTIA 



Publication Type Summary by Province 



Publication Type 

Community Papers 

Province Totals 

Dailies 
Ethnic 
Magazines 
Community Papers 

Province Totals 

Dailies 
Magazines 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 



No. of Clips Circulation 



29 


96,188 


54 


2,278,901 


44 


2,071,929 


1 


5,200 


2 


57,500 


60 


920,865 


107 


3,055,494 


10 


424,536 


2 


88,000 


18 


87,554 


30 


600,090 


8 


231,113 


10 


68,870 


18 


299,983 


6 


131,098 


6 


31,625 


12 


162,723 


8 


357,631 



M.H. Media Monitoring Limited 
17:04:23 27 May 1996 * Detailed Billing Report * Page 18 

Open Report (No Update) 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR Customer No: 24 668 

SECTION B, TUNNEY^S PASTURE Customer PO : 67-72100-1005 

OTTAWA, ON Topic Order: 22679 

KIA 0T6 Reference: 8166 

Expiry Date: 01 Aug 96 Remarks: CENSUS 1991 



=================== Publication Type Summary by Province ================ 

Province Publication Type No. of Clips Circulation 

Community Papers 6 33,230 

Province Totals 14 390,861 

NORTHWEST TERRITORIE Ethnic 1 6,000 

Community Papers 1 4,100 

Province Totals 2 10,100 

ONTARIO Dailies 88 9,237,334 

Magazines 4 1,192,000 

Community Papers 39 272,779 

Province Totals 131 10,702,113 

PRINCE EDWARD ISLAND Dailies 7 117,500 

Community Papers 1 1,200 

Province Totals 8 118,700 

QUEBEC Dailies 14 1,358,167 

Community Papers 10 347,872 

Province Totals 24 1,706,039 

SASKATCHEWAN Dailies 8 299,526 

Community Papers 13 53,772 

Province Totals 21 353,298 



17:04 -23 27 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 19 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Province 

YUKON TERRITORY 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Dailies 3 8,400 

Province Totals 3 8,4 00 



Grand Totals 



424 



19,686,702 



16:11:14 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY" S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62123 

67-72100-1005 

46212 

8166A 

ALBERTA SUB -ACCOUNT, 

MAILED CLIPPINGS 



CLIP DETAILS 



Issue 
Date 

27Mar96 
09 Apr 9 6 
27Mar96 
27Mar96 
27Mar96 



24Apr96 
17 Apr 9 6 
14Apr96 
10 Apr 9 6 
08Apr96 
08Apr96 
08Apr96 
llApr96 
16Apr96 
08 Apr 9 6 
15Apr96 
10Apr96 
07Apr96 
02Apr96 
llApr96 
03Apr96 
27Apr96 



22Apr96 
22Apr96 
16Apr96 
15Apr96 
17Apr96 
2 3 Apr 9 6 



Publication 



Circulation Type Qty 



The Banff Crag & Canyon, Banff, AB 

Fairview Post, Fairview, AB 

Cold Lake Courier, Medley, AB 

The Echo (High Level), High Level, AB 

The Mile Zero News, Grimshaw, AB 

Mailing Date: 30Apr96 

Melville Advance, Melville, SK 

The Carillon, Steinbach, MB 

Meadow Lake Progress, Meadow Lake, SK 

The Hub, Hay River, NT 

Selkirk Journal, Stonewall, MB 

N.E. Region Community Booster, Nipawin, SK 

The Interlake Spectator, Stonewall, MB 

The Saskatchewan Valley News, Rosthern, SK 

Grainews, Winnipeg, MB 

Ponoka News & Advertiser, Ponoka, AB 

The Ponoka Herald, Ponoka, AB 

The Brooks Bulletin, Brooks, AB 

Scope Newspaper, Slave Lake, AB 

Fairview Post, Fairview, AB 

Castor Advance, Castor, AB 

The Provost News, Provost, AB 

The Leader Post, Regina, SK 

Mailing Date: 07May96 

The Outlook, Outlook, SK 

The Hamiota Echo, Shoal Lake, MB 

Herald Leader Press, Portage La Prairie, MB 

Unity Northwest Herald, Unity, SK 

The Kindersley Clarion, Kindersley, SK 

Gull Lake Advance, Gull Lake, SK 



3,767 


W 


1 


3,928 


W 


1 


4,000 


W 


1 


1,500 


W 


1 


1,975 


,W 


1 


Sub Total 


5 


4,200 


W 


1 


15,400 


w 


1 


4,838 


w 


1 


4, 100 


w 


1 


17,089 


w 


1 


18,835 


w 


1 


13,258 


w 


1 


3,628 


w 


1 


52,000 


M 


1 


6,158 


W 


1 


6,100 


W 


1 


5,537 


W 


1 


1,950 


w 


1 


3,928 


w 


1 


1,037 


w 


1 


2,150 


w 


1 


65,813 


D 


2 


Sub Total 


18 


3,048 


W 


1 


1,400 


W 


1 


6,700 


W 


1 


2,300 


W 


1 


3,700 


w 


1 


1,698 


w 


1 



16:11:15 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG,~ lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



================================= CLIP DETAILS 

Issue 

Date Publication 



62123 

67-72100-1005 

46212 

8166A 

ALBERTA SUB -ACCOUNT, 

MAILED CLIPPINGS 



Circulation Type Qty 



10Apr96 

22Apr96 

23Apr96 

23Apr96 

2 5 Apr 9 6 

23Apr96 

17Apr96 

16 Apr 9 6 

16 Apr 9 6 

16 Apr 9 6 

23Apr96 

17Apr96 

17Apr96 

17Apr96. 

2 3 Apr 9 6 

17Apr96 



24Apr96 
2 4 Apr 9 6 
24Apr96 
24Apr96 
2 3 Apr 9 6 
2 4 Apr 9 6 
23Apr96 
2 3 Apr 9 6 
24Apr96 
19Apr96 
12Apr96 
23Apr96 



Deloraine Times & Star, Deloraine, MB 

Neepawa Banner, Neepawa, MB 

Post Review, Hudson Bay, SK 

The Whitewood Herald, Whitewood, SK 

Manitoba Co-Operator, Winnipeg, MB 

The County Review, Raymond, AB 

Didsbury Review, Didsbury, AB 

Calgary Rural Times, Cochrane, AB 

Rocky View/Five Village Weekly, Irricana, AB 

St -Paul Journal, St -Paul, AB 

The Tofield Mercury, Tofield, AB 

The Macleod Gazette, Fort Macleod, AB 

Smoky River Express, Falher, AB 

Olds Gazette, Olds, AB 

Eckville Examiner, Rimbey, AB 

South Peace News, High Prairie, AB 

Mailing Date: 15May96 

The Three Hills Capital, Three Hills, AB 

The Advertiser (Beaverlodge) , Beaverlodge, AB 

Manning Banner Post, Manning, AB 

The Echo (High Level), High Level, AB 

The Community Press, Sedgewick, AB 

The Mile Zero News, Grimshaw, AB 

The Rimbey Record, Rimbey, AB 

Southern Manitoba Review, Cartwright, MB 

Opasquia Times, The Pas, MB 

La Liberte, St-Boniface, MB 

La Liberte, St-Boniface, MB 

Roblin Review, Roblin, MB 

Mailing Date: 21May96 



1,450 


W 


1 


4,300 


W 


1 


2,100 


W 


1 


1,143 


W 


1 


36,000 


M 


1 


1,400 


W 


2 


1,603 


W 


1 


13,076 


W 


,1 


10,950 


W 


1 


5,100 


W 


1 


2,089 


W 


1 


1,597 


W 


1 


2,532 


W 


1 


3,800 


W 


1 


603 


W 


1 


2,211 


W 


1 


Sub Total 


23 


4, 100 


W 


1 


1,888 


W 


1 


1,179 


W 


1 


1,500 


W 


1 


3,590 


W 


1 


1,975 


W 


1 


2,105 


w 


1 


1,035 


w 


1 


3,103 


w 


2 


4,300 


w 


1 


4,300 


w 


1 


2,500 


w 


1 


Sub Total 


13 



Grand Total 



59 



16:11:15 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY ^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



62123 

67-72100-1005 

46212 

8166A 

ALBERTA SUB -ACCOUNT, 

MAILED CLIPPINGS 



Publication Type Summary ==== 



Publication Type 

Dailies 
Magazines 
Community Papers 

Grand Totals 



No. of Clips Circulation 



2 

2 
55 



65,813 

88,000 

227,753 



59 



381,566 



Publication Type Summary by Province ====== 



Province 
ALBERTA 

MANITOBA 



Publication Type 

Community Papers 

Province Totals 

Magazines 
Community Papers 



No. of Clips Circulation 
31 103,328 



Province Totals 

NORTHWEST TERRITORIE Community Papers 

Province Totals 

SASKATCHEWAN Dailies 

Community Papers 

Province Totals 



31 


103,328 


2 


88,000 


13 


74,835 


15 


162,835 


1 


4,100 


1 


4,100 


2 


65,813 


10 


45,490 



12 



111,303 



Grand Totals 



59 



381,566 



16:11:15 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62124 

67-72100-1005 

46213 

8166B 

1996 CENSUS, ONTARIO 

SUB -ACCOUNT 



CLIP DETAILS ==================== 



Issue 
Date 

10Apr96 
26Mar96 
02 Apr 9 6 
10Apr96 
10Apr96 
03Apr96 



17Apr96 
17Apr96 
17Apr96 
19Apr96 
09Apr96 
17Apr96 
10 Apr 9 6 
09Apr96 
16 Apr 9 6 
10Apr96 



20 Apr 9 6 
17Apr96 
2 3 Apr 9 6 
2 4 Apr 9 6 
10Apr96 
17Apr96 
2 2 Apr 9 6 
17Apr96 
24Apr96 
2 3 Apr 9 6 
17Apr96 
01May96 



Publication 



Circulation Type Qty 



Tillsonburg Independent News, Tillsonburg, ON 

The Tribune (Sturgeon Falls) , Sturgeon Falls, ON 

The Tribune (Sturgeon Falls) , Sturgeon Falls, ON 

The Weekly Advance, Kemptville, ON 

Winchester Press, Winchester, ON 

The Manitoulin Recorder, Gore Bay, ON 

Mailing Date: 30Apr96 

The Alliston Herald, Alliston, ON 

The Haldimand Press, Hagersville, ON 

Port Dover Maple Leaf, Port Dover, ON 

Capital Xtra, Ottawa, ON 

The Era -Banner, Newmarket, ON 

The Wheatley Journal, Wheatley, ON 

The Review (Vankleek Hill) , Vankleek Hill, ON 

Tuesday Times -Reformer, Simcoe, ON 

Woodbridge Advertiser, Loretto, ON 

The Teeswater News, Teeswater, ON 

Mailing Date: 07May96 

Independent Plus, Listowel, ON 

Stouffville Tribune, Stouffville, ON 

Ontario Farmer, London, ON 

Delhi News-Record, Delhi, ON 

Le Voyageur, Sudbury, ON 

Blenheim News Tribune, Blenheim, ON 

The Wellington Advertiser, Fergus, ON 

The Chesterville Record, Chesterville, ON 

Innisfil Scope, Beeton, ON 

Farm & Country, Toronto, ON 

The Manitoulin Expositor, Little Current, ON 

Canadian Living, North York, ON 

Mailing Date: 14May96 



21,000 


W 


1 


2,000 


W 


1 


2,000 


W 


1 


5,000 


W 


1 


4,300 


W 


1 


4,081 


W 


1 


Sub Total 


6 


6,200 


W 


2 


4,750 


W 


2 


4,900 


W 


2 


14,000 


M 


2 


51,000 


W 


1 


1,300 


W 


2 


3,725 


W 


1 




W 


1 


6,500 


W 


1 


1,650 


W 


1 


Sub Total 


15 


20,358 


W 


1 


16,000 


W 


1 


35,000 


M 


1 


3,700 


W 


1 


3,900 


W 


1 


2,579 


W 


1 


29,500 


W 


1 


3,500 


W 


1 


2,100 


W 


1 


56,000 


M 


1 


5,700 


W 


1 


550,000 


M 


1 


Sub Total 


12 



16:11:16 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62124 

67-72100-1005 

46213 

8166B 

1996 CENSUS, ONTARIO 

SUB -ACCOUNT 



Issue 
Date 

27Apr96 
01May96 
29Apr96 
3 0Apr96 
24Apr96 
17Apr96 
16Apr96 
3 Apr 9 6 
24Apr96 
01May96 
2 4 Apr 9 6 
01May96 
3 0Apr96 
17Apr96 
17Apr96 
30 Apr 9 6 
01May96 
01May96 



CLIP DETAILS ================================ 



Publication 



Circulation Type Qty 



The Enterprise-Bulletin, Collingwood, ON 

Cdn. Medical Assn. Journal, Ottawa, ON 

Trentonian/Tri- County News, Trenton, ON 

Scugog Citizen, Port Perry, ON 

The Manitoulin Recorder, Gore Bay, ON 

Le Voyageur, Sudbury, ON 

The Tribune (Sturgeon Falls) , Sturgeon Falls, ON 

Voice of the Essex Farmer, Dresden, ON 

The North Huron Citizen, Blyth, ON 

The Standard, Elliot Lake, ON 

The Schomberg Record Sentinel, Beeton, ON 

Markham Month, Markham, ON 

Barry's Bay This Week, Barry's Bay, ON 

Le Metropolitain, Mississauga, ON 

La Boite a Nouvelles, Iroquois Falls "A", ON 

Voice of the Kent Farmer, Dresden, ON 

Richmond Hill Month, Markham, ON 

Today's Seniors (Toronto), Oakville, ON 

Mailing Date: 21May96 



5,500 


W 


1 


58,000 


M 


1 


7,985 


W 


1 


13,500 


W 


1 


4,081 


W 


1 


3,900 


W 


1 


2,000 


W 


1 


3,925 


M 


1 


2,132 


W 


1 


5,626 


W 


1 


850 


W 


1 


24,000 


M 


1 


5,200 


W 


1 


3,000 


W 


1 


1,500 


W 


1 


4,350 


M 


1 


19,500 


M 


2 


570,000 


M 


1 


Sub Total 


19 



Grand Total 

=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 



52 



Magazines 
Community Papers 

Grand Totals 



12 
40 



1,334,775 
261,017 



52 



1,595,792 



16:11:16 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62124 

67-72100-1005 

46213 

8166B 

1996 CENSUS, ONTARIO 

SUB -ACCOUNT 



=================== Publication Type Summary by Province ================== 

Province Publication Type No. of Clips Circulation 

ONTARIO 



Magazines 
Community Papers 

Province Totals 



12 
40 



1,334,775 
261,017 



52 



1,595,792 



Grand Totals 



52 



1,595,792 



16:11:16 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



CLIP DETAILS === 



Issue 
Date 



Publication 



12Apr96 Le Quotidien, Chicoutimi, PQ 

30Mar96 Le Nord-Info, Ste-Therese, PQ 

07Apr96 Le Courrier De Portneuf, Donnacona, PQ 

Mailing Date: 30Apr96 

06Apr96 Le Nord-Info, Ste-Therese, PQ 

05Apr96 La Nouvelle De Sherbrooke, Sherbrooke, PQ 

Mailing Date: 07May96 

20Apr96 Le Nord-Info, Ste-Therese, PQ 

03Apr96 Le Canada Francais, St- Jean, PQ 

13Apr96 L'Eveil, St-Eustache, PQ 

13Apr96 Le.Progres De Coaticook, Coaticook, PQ 

Mailing Date: 14May96 

13Apr96 Le Nord-Info, Ste-Therese, PQ 
17Apr96 La Concorde, St-Eustache, PQ 

Mailing Date: 21May96 



62126 

67-72100-1005 

46214 

8166C 

1996 CENSUS, 

SUB -ACCOUNT, QUEBEC 

WEEKLIES/MAGS . 



Circulation Type Qty 



32,000 D 


1 


47,730 W 


1 


27,079 W 


1 


Suh Total 


3 


47,730 W 


1 


43,500 W 


1 


Sub Total 


2 


47,730 W 


1 


15,913 W 


1 


37,500 W 


1 


7,585 W 


1 


Sub Total 


4 


47,730 W 


1 


25,375 W 


1 


Sub Total 


2 



Grand Total 
:==z======== Publication Type Summary ================ ====== = 

Publication Type No. of Clips Circulation 



Dailies 
Community Papers 

Grand Totals 



1 
10 



32,000 
347,872 



11 



379,872 



11 



16:11:16 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62126 

67-72100-1005 

46214 

8166C 

1996 CENSUS, 

SUB -ACCOUNT, QUEBEC 

WEEKLIES/MAGS . 



Province 
QUEBEC 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 



Dailies 
Community Papers 



Province Totals 



Grand Totals 



1 

10 


32,000 
347,872 


11 


379,872 


11 


379,872 



16:11:16 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416) 750-2220 

26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY ^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62127 

67-72100-1005 

46215 

8166D 

1996 CENSUS, 

SUB -ACCOUNT, NOVA SCOTIA 

WEEKLIES 



Issue 
Date 



Publication 



CLIP DETAILS ================================ 

Circulation Type Qty 



02Apr96 The Vanguard, Yarmouth, NS 

Mailing Date: 30Apr96 

12Apr96 The Teacher, Halifax, NS 

05Apr96 Le Courrier de la Nouv. Ecosse, Yarmouth, NS 

Mailing Date: 07May96 

24Apr96 The Register, Berwick, NS 

Mailing Date: 14May96 

24Apr96 The Bulletin (Bridgewater) , Bridgewater, NS 

24Apr96 Farm Focus, Yarmouth, NS 

19Apr96 Le Courrier de la Nouv. Ecosse, Yarmouth, NS 

Mailing Date: 21May96 



15,500 W 


1 


Sub Total 


1 


16,500 M 


1 


3,000 W 


1 


Sub Total 


2 


3,200 W 


1 


Sub Total 


1 


8,530 W 


2 


10,000 M 


1 


3,000 W 


1 


Sub Total 


4 



Grand Total 
=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 



Magazines 
Community Papers 

Grand Totals 



2 

6 



26,500 
33,230 



59,730 



16:11:16 24 May 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
26 May 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY ^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62127 

67-72100-1005 

46215 

8166D 

1996 CENSUS, 

SUB -ACCOUNT, NOVA SCOTIA 

WEEKLIES 



Province 
NOVA SCOTIA 



Publication Type Summary by Province ========= ===:= = = : 

Publication Type No. of Clips Circulation 



Magazines 
Community Papers 

Province Totals 



2 

6 



26,500 
33,230 



59,730 



Grand Totals 



59,730 



09:40:20 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

04 May 9 6 
08May96 
01May96 
07May96 
07May96 
07May96 
07May96 
13May96 
8May96 
8May96 
08May96 
08May96 
07May96 
09May96 
24Apr96 
05May96 
01May96 
06May96 
07May96 
08May96 
01May96 
01May96 
3 Apr 9 6 
08May96 
06May96 
05May96 
08May96 
01May96 
07May96 
05May96 
08May96 
08May96 
04May96 
17May96 



Publication 



CLIP DETAILS === 



ON 



The Sault Star, Sault Ste . Marie, 

Nelson Daily News, Nelson, BC 

The Borden Citizen, Borden, ON 

The Daily News, Truro, NS 

The Times-Transcript, Moncton, NB 

The Daily Graphic, Portage la Prairie, MB 

The Daily Times, Trail, BC 

The Edmonton Journal, Edmonton, AB 

The Tribune (Campbellton) , Campbellton, NB 

Bridge River-Lillooet News, Lillooet, BC 

Esquimalt News, Victoria, BC 

North Renfrew Times, Deep River, ON 

North Thompson Times, Clearwater, BC 

The Expositor, Brantford, ON 

Terrace Standard, Terrace, BC 

Kelowna Capital News, Kelowna, BC 

Geraldton-Longlac Times Star, Geraldton, ON 

Daily News, Prince Rupert, BC 

The Pincher Creek Echo, Pincher Creek, AB 

Almonte Gazette, Almonte , ON 

Olds Gazette, Olds, AB 

The Casket, Antigonish, NS 

St -Paul Journal, St -Paul, AB 

The Stayner Sun, Stayner, ON 

The Kootenay Advertiser, Cranbrook, BC 

The Morning Star, Vernon, BC 

Northern Times, Kapuskasing, ON 

The Hants Journal, Windsor, NS 

The Western Star, Corner Brook, 

The Representative, Leduc, AB 

The Tri-Valley Crier, Metcalfe, 

Essex Free Press, Essex, ON 

Stirling Community Press (E.), Stirling, ON 

The Hamilton Spectator, Hamilton, ON 



NF 



ON 



Circulation 


Ti 


25,000 


D 


5,000 


D 


4,000 


W 


8,000' 


D 


46,024 


D 


4,650 


D 


6,550 


D 


172, 000 


D 


8,000 


W 


2,302 


W 


111,515 


W 


2,900 


W 


3,822 


W 


27, 000 


D 


8,000 


W 


47,000 


W 


1,520 


W 


4,000 


D 


2,700 


W 


2,962 


W 


3,800 


W 


7,200 


W 


5,100 


W 


1,200 


W 


31,260 


W 


28,263 


W 


5,300 


W 


5,354 


W 


12,000 


D 




W 


4,000 


W 


4,300 


W 


13,822 


W 


111, 500 


D 



Qty 

2 

1 
1 
1 
1 
2 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
2 
1 
1 
1 



09:40:35 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416) 750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 

Date Publication 



Circulation Type Qty 



17May96 The Ottawa Citizen, Ottawa, ON 

18May96 The Edmonton Journal, Edmonton, AB 

28May96 The Toronto Sun, Toronto, ON 

16May96 The Mail Star, Halifax, NS 

17May96 The Gazette, Montreal, PQ 

7May96 Thunder Bay Post, Thunder Bay, ON 

07May96 Chronicle- Journal, Thunder Bay, ON 

08May96 Journal Pioneer, Summerside, PE 

26May96 The Toronto Sun, Toronto, ON 

07May96 Le Devoir, Montreal, PQ 

09May96 The Sudbury Star, Sudbury, ON 

13May96 The Ottawa Citizen, Ottawa, ON 

13May96 The Guardian, Chariot tetown, PE 

07May96 The Haliburton County Echo, Haliburton, ON 

01May96 L'Aviron, Campbellton, NB 

30Apr96 The Reporter, Port Hawkesbury, NS 

01May96 Barrie Advance, Barrie, ON 

07May96 The Harrow News, Harrow, ON 

01May96 Le Rempart, Tecumseh, ON 

24May96 The Toronto Sun, Toronto, ON 

3 0Apr96 Land 0' Lakes Sun, Marmora, ON 

01May96 Burford Times, Burford, ON 

27Apr96 Norwester Community Newspaper, North York, ON 

08May96 The Palmerston Observer, Palmerston, ON 

08May96 The Link (East Indian) , Vancouver, BC 

06May96 Daily Sentinel-Review, Woodstock, ON 

08May96 La Voix Acadienne, Summerside, PE 

08May96 The Guardian (Brampton) , Brampton, ON 

08May96 The Mount Forest Confederate, Mount Forest, ON 

06May96 Peace River Block News, Dawson Creek, BC 

07May96 Medicine Hat News, Medicine Hat, AB 

08May96 Ingersoll Times, Ingersoll, ON 

06May96 Gulf News, Port aux Basques, NF 

2 8Apr96 Progres-Echo Dimanche, Rimouski, PQ 



145, 


952 


D 


3 


172, 


000 


D 


2 


250, 


517 


D 


1 


44, 


704 


D 


1 


158, 


493 


D 


1 


48, 


929 


W 


1 


30, 


000 


D 


1 


11, 


000 


D 


1 


250, 


517 


D 


1 


35 


000 


D 


1 


28 


000 


D 


1 


145 


952 


D 


1 


23 


500 


D 


1 


5 


500 


W 


1 


2 


415 


W 


1 


5 


500 


W 


1 


70 


000 


W 


1 


1 


700 


W 


1 


1 


658 


W 


1 


250 


517 


D 


1 


6 


695 


W 


1 


2 


200 


W 


1 


40 


000 


W 


1 


1 


461 


W 


1 


10 


000 


E 


1 


9 


579 


D 


1 


1 


200 


W 


1 


62 


000 


W 


1 


2 


900 


W 


1 


2 


800 


D 


1 


15 


500 


D 


1 


3 


900 


W 


1 


4 


,250 


W 


1 


27 


,900 


W 


1 



09:40:35 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

08May96 
06May96 
06May96 
06May96 
08May96 
07May96 
14May96 
06May96 
07May96 
09May96 
08May96 
13May96 
03May96 
06May96 
07May96 
2 8 Apr 9 6 
15May96 
14May96 
08May96 
08May96 
01May96 
07May96 
26Apr96 
14May96 
14May96 
14May96 
28Apr96 
18May96 
13May96 
01May96 
09May96 
07May96 
07May96 
llMay96 



CLIP DETAILS ================================ 



Publication 



Coquitlam Now, Coquitlam, BC 

The Evening News, New Glasgow, NS 

The Times-Transcript, Moncton, NB 

Medicine Hat News, Medicine Hat, AB 

The Calgary Herald, Calgary, AB 

The Lethbridge Herald, Lethbridge, AB 

The Edmonton Sun, Edmonton, AB 

The Lethbridge Herald, Lethbridge, AB 

The Sault Star, Sault Ste. Marie, ON 

Barrie Examiner, Barrie, ON 

Daily Herald-Tribune, Grande Prairie, AB 

The Evening Telegram, St. John's, NF 

The Penticton Herald, Penticton, BC 

Moose Jaw Times -Herald, Moose Jaw, SK 

The Beacon Herald, Stratford, ON 

Le Lac St -Jean, Alma, PQ 

The Calgary Herald, Calgary, AB 

The Daily News, Halifax, NS 

The Standard, St. Catharines, ON 

The Kitsilano News, Vancouver, BC 

North Shore News, North Vancouver, BC 

Ladysmith-Chemainus Chronicle, Ladysmith, BC 

Fort Saskatchewan This Week, Fort Saskatchewan, 

The Gazette, Montreal, PQ 

The Expositor, Brantford, ON 

The Guardian, Char lot tet own, PE 

L'Hebdo Journal, Cap-De-La-Madeleine, PQ 

The Toronto Sun, Toronto, ON 

Ottawa Sun, Ottawa, ON 

The Markdale Standard, Markdale, ON 

Le Devoir, Montreal, PQ 

The Daily News, Halifax, NS 

The Calgary Herald, Calgary, AB 

Le Droit, Ottawa, ON 



Circulation 


Type 


Qty 


48,500 


W 


1 


11 


000 


D 


1 


46 


024 


D 


1 


15 


500 


D 


2 


118 


862 


D 


1 


28 


257 


D 


1 


74 


542 


D 


2 


28 


257 


D 


1 


25 


000 


D 


1 


11 


148 


D 


1 


8 


600 


D 


1 


41 


549 


D 


1 


8 


700 


D 


1 


10 


300 


D 


1 


13 


500 


D 


1 


19 


900 


W 


1 


118 


862 


D 


2 


26 


857 


D 


3 


38 


000 


D 


1 


26 


500 


W 


1 


61 


554 


W 


1 


3 


000 


W 


1 


10 


020 


W 


1 


158 


493 


D 


1 


27 


000 


D 


1 


23 


500 


D 


1 


57 


864 


W 


1 


250 


517 


D 


1 


55 


574 


D 


1 


2 


000 


W 


1 


35 


000 


D 


1 


26 


857 


D 


1 


118 


862 


D 


1 


34 


702 


D 


3 



09:40:35 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



======= CLIP DETAILS 



Issue 
Date 

01May96 
llMay96 
13May96 
01May96 
29Apr96 
01May96 
24Apr96 
llMay96 
12May96 
07May96 
01May96 
08May96 
2 5 Apr 9 6 
2 4 Apr 9 6 
10May96 
7May96 
08May96 
07May96 
01May96 
01May96 
03May96 
9May96 
12May96 
08May96 
7May96 
08May96 
08May96 
7May96 
13May96 
15May96 
14 May 9 6 
13May96 
14May96 
13May96 



Publication 



Circulation Type Qty 



Le Droit, Ottawa, ON 

The Leader Post, Regina, SK 

Winnipeg Free Press, Winnipeg, MB 

The Stittsville News, Stittsville, ON 

Wetaskiwin Times-Advertiser, Wetaskiwin, AB 

Tekawennake, Ohsweken, ON 

Armstrong Advertiser, Armstrong, BC 

La Presse, Montreal, PQ 

The Province, Vancouver, BC 

The Kingsville Reporter, Kingsville, ON 

The Leader, Surrey, BC 

Sackville Tribune-Post, Sackville, NB 

The Whistler Question, Whistler, BC 

Gulf Islands Driftwood, Salt Spring Island, BC 

Winnipeg Free Press, Winnipeg, MB 

The St. Croix Courier, St-Stephen, NB 

Coastal Courier, Glace Bay, NS 

The Hanover Post, Hanover, ON 

100 Mile House Free Press, 100 Mile House, BC 

Court enay Comox Valley Record, Courtenay, BC 

Kamloops This Week, Kamloops, BC 

Star Phoenix, Saskatoon, SK 

Times-Colonist, Victoria, BC 

Victoria County Record, Perth-Andover, NB 

La Presse, Montreal, PQ 

Golden Star, Golden, BC 

The Bugle, Woodstock, NB 

Daily Herald, Prince Albert, SK 

The Hamilton Spectator, Hamilton, ON 

The Hamilton Spectator, Hamilton, ON 

The Mail Star, Halifax, NS 

The Vancouver Sun, Vancouver, BC 

Evening Times -Globe, Saint John, NB 

Telegraph- Journal (Morning) , Saint John, NB 



34, 


702 


D 


1 


65, 


813 


D 


1 


134, 


493 


D 


1 


4, 


400 


W 


1 


12, 


308 


W 


1 


2, 


500 


E 


1 


2, 


400 


W 


1 


210, 


000 


D 


1 


178, 


469 


D 


1 


2, 


850 


W 


1 


82 


000 


w 


1 


4 


000 


w 


1 


4 


200 


w 


1 


4 


233 


w 


1 


134 


493 


D 


1 


5 


067 


w 


1 


5 


500 


w 


1 


4 


750 


w 


1 


5 


000 


w 


1 


17 


608 


w 


1 


28 


468 


w 


1 


63 


500 


D 


1 


73 


000 


D 


1 


4 


725 


W 


2 


210 


000 


D 


1 


2 


319 


W 


1 


6 


870 


W 


1 


10 


000 


D 


1 


111 


500 


D 


1 


111 


500 


D 


1 


44 


704 


D 


1 


222 


401 


D 


2 


34 


000 


D 


2 


33 


,200 


D 


1 



09:40:36 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

llMay96 
09May96 
06May96 
06May96 
2 6 Apr 9 6 
3 Apr 9 6 
14May96 
13May96 
15May96 
14May96 
llMay96 
14May96 
llMay96 
13May96 
15May96 
14May96 
13May96 
13May96 
15May96 
13May96 
12May96 
07May96 
01May96 
09May96 
llMay96 
01May96 
24Apr96 
01May96 
01May96 
02May96 
01May96 
3 Apr 9 6 
2 3 Apr 9 6 
06May96 



Publication 



The Vancouver Sun, Vancouver, BC 

Standard- Freeholder, Cornwall, ON 

The Sunshine Press, Sechelt, BC 

The Labradorian, Happy Valley, Lab., NF 

Yukon News, Whitehorse, YT 

Stirling News-Argus, Marmora, ON 

The Calgary Herald, Calgary, AB 

The Calgary Herald, Calgary, AB 

Kitchener-Waterloo Record, Kitchener, ON 

Star Phoenix, Saskatoon, SK 

The Ottawa Citizen, Ottawa, ON 

The Chronicle-Herald, Halifax, NS 

The Hamilton Spectator, Hamilton, ON 

Evening Times-Globe, Saint John, NB 

The Edmonton Sun, Edmonton, AB 

The Edmonton Journal, Edmonton, AB 

The Calgary Sun, Calgary, AB 

The Gazette, Montreal, PQ 

The Winnipeg Sun, Winnipeg, MB 

The Sudbury Star, Sudbury, ON 

The Ottawa Citizen, Ottawa, ON 

The Whig-Standard, Kingston, ON 

The Morning Star, Vernon, BC 

The Daily News, Halifax, NS 

Star Phoenix, Saskatoon, SK 

The Lucknow Sentinel, Lucknow, ON 

The Meridian Booster, Lloydminster, AB 

The Tribune (Campbellton) , Campbellton, NB 

The Review (Vankleek Hill) , Vankleek Hill, ON 

Moose Jaw Times-Herald, Moose Jaw, SK 

Sioux Lookout Bullletin, Sioux Lookout, ON 

Marmora Herald, Marmora, ON 

Coronation Review, Coronation, AB 

Packet and Times, Orillia, ON 



Circulation 


T^ 


222,401 


D 


19,000 


D 


13,500 


W 


3,000 


W 


\ 9,317 


W 


4,950 


W 


118, 862 


D 


118,86.2 


D 


69,780 


D 


63,500 


D 


145,952 


D 


96,733 


D 


111,500 


D 


34,000 


D 


74,542 


D 


172,000 


D 


67,960 


D 


158,.493 


D 


50,000 


D 


28,000 


D 


145,952 


D 


29,912 


D 


28,263 


W 


26,857 


D 


63,500 


D 


1,950 


W 


15,000 


W 


8,000 


W 


3,725 


W 


10,300 


D 


4,717 


W 


1,895 


W 


1,381 


W 


9,600 


D 



Qty 

1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
2 
1 
1 
1 
1 
4 
1 
1 
1 
2 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



09:40:36 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166' 

CENSUS 1991 



============== CLIP DETAILS ==== 



Issue 

Date Publication 

23Apr96 Chetwynd Echo/Pioneer, Chetwynd, BC 

29Apr96 B.C. Report, Vancouver, BC 

28Apr96 The Seaway News, Cornwall, ON 

06May96 The Hamilton Spectator, Hamilton, ON 

30Apr96 Miramichi Leader, Miramichi, NB 

09May96 Times-Colonist, Victoria, BC 

llMay96 Telegraph- Journal (Morning) , Saint John, NB 

04May96 The Lethbridge Herald, Lethbridge, AB 

06May96 Brandon Sun, Brandon, MB 

07May96 The Daily Gleaner, Fredericton, NB 

06May96 Review, Niagara Falls, ON 

07May96 The Nugget, North Bay, ON 

07May96 Standard-Freeholder, Cornwall, ON 

12May96 Ottawa Sun, Ottawa, ON 

06May96 Reformer , Simcoe, ON 

06May96 The Daily Courier, Kelowna, BC 

08May96 The Daily Gleaner, Fredericton, NB 

06May96 The Observer, Pembroke, ON 

09May96 La Presse, Montreal, PQ 

25Apr96 The Westside Revue, Vancouver, BC 

01May96 Oak Bay News, Victoria, BC 

01May96 North Island Gazette, Port Hardy, 

10May96 The Calgary Herald, Calgary, AB 

llMay96 The Evening Telegram, St. John's, 

07May96 The Daily Courier, Kelowna, BC 

02May96 Daily News, Vernon, BC 

08May96 The Whig- Standard, Kingston, ON 

24Apr96 The Macleod Gazette, Fort Macleod, AB 

02May96 The Daily Bulletin, Kimberley, BC 

llMay96 The Edmonton Journal, Edmonton, AB 

27Apr96 Clarington/Courtice Indepen. , Bowmanville, ON 

07May96 Ottawa Sun, Ottawa, ON 

01May96 Kootenay Business Magazine, Cranbrook, BC 

25Apr96 The Eastside Revue, Vancouver, BC 



BC 



NF 



Circulation 


T> 


1,800 


W 


29 


000 


M 


32 


000 


W 


111 


500 


D 


7 


909 


W 


73 


000 


D 


33 


200 


D 


28 


257 


D 


20 


800 


D 


30 


689 


D 


20 


000 


D 


21 


740 


D 


19 


000 


D 


55 


574 


D 


10 


300 


D 


20 


000 


D 


30 


689 


D 


8 


600 


D 


210 


000 


D 


7 


600 


W 


9 


400 


W 


3 


500 


W 


118 


862 


D 


41 


549 


D 


20 


000 


D 


5 


000 


D 


29 


912 


D 


1 


597 


W 


2 


000 


D- 


172 


000 


D 


19 


400 


W 


55 


574 


D 


7 


500 


M 


5 


600 


W 



Qty 

1 

1 

1 

1 

1 

1 

1 

1 

1 

2 

1 

2 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1- 

1 

1 

1 

1 

1 

1 

1 

2 

1 

1 

1 

1 



09:40:36 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ================================ 



Issue 
Date 

23May96 
09May96 
07May96 
10May96 
07May96 
19May96 
24Apr96 
28Apr96 
02May96 
03May96 
28Apr96 
2 6 Apr 9 6 
2 8 Apr 9 6 
3 Apr 9 6 
04May96 
06May96 
2 2 Apr 9 6 
06May96 
2 2 Apr 9 6 
04May96 
3 Apr 9 6 
20May96 
30 Apr 9 6 
01May96 
24Apr96 
28Apr96 
24Apr96 
24Apr96 
08May96 
06May96 
10May96 
06May96 
07May96 
04May96 



Publication 



The Toronto Sun, Toronto, ON 

L'Acadie Nouvelle, Caraquet, NB 

The Edmonton Journal, Edmonton, AB 

Ottawa Sun, Ottawa, ON 

The Vancouver Sun, Vancouver, BC 

The Toronto Star, Toronto, ON 

The Mountaineer, Rocky Mountain House, AB 

Renfrew News, Renfrew, ON 

The Record, Sherbrooke, PQ 

Medicine Hat News, Medicine Hat, AB 

Arnprior News, Arnprior, ON 

St. Albert This Week, St. Albert, AB 

The Meridian Booster, Lloydminster, AB 

The Record (Ft. Saskatchewan), Fort Saskatchewan 

Daily Herald, Prince Albert, SK 

The Nugget, North Bay, ON 

The Packet, Clarenville, NF 

The Recorder and Times, Brockville, ON 

Gulf News, Port aux Basques, NF 

Journal Pioneer, Summerside, PE 

Focus, Goderich, ON 

The Toronto Star, Toronto, ON 

The Georgian, Stephenville, NF 

The Interior News, Smithers, BC 

New Westminster News Leader, Burnaby, BC 

The Weekly Guide, Napanee, ON 

The Freelancer, Mayerthorpe, AB 

Kelowna Capital News, Kelowna, BC 

The Calgary Sun, Calgary, AB 

Daily News, Amherst, NS 

The Windsor Star, Windsor, ON 

The Daily News, Chatham, ON 

Cambridge Reporter, Cambridge, ON 

Brandon Sun, Brandon, MB 



Circulation 


Type 


Qty 


250,517 


D 


1 


20,000 


D 


1 


172,000 


D 


1 


55,574 


D 


1 


222,401 


D 


1 


498,620 


D 


1 


4,480 


W 


1 




W 


1 


6,102 


D 


1 


15,500 


D 


1 


10,705 


W 


1 


18,335 


W 


1 


15,000 


W 


1 


8,000 


W 


1 


10,000 


D 


1 


21,740 


D 


2 


7,200 


W 


1 


17,100 


D 


2 


4,250 


W 


1 


11, 000 


D 


1 


19,500 


W 


2 


498,620 


D 


1 


3,300 


W 


1 


4,800 


W 


1 


14,455 


W 


1 


13,000 


w 


1 


1,884 


w 


1 


47,000 


w 


1 


67,960 


D 


1 


4,700 


D 


2 


82,000 


D 


1 


16,900 


D 


1 


10,000 


D 


1 


20,800 


D 


1 



09:40:36 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 8 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



====== CLIP DETAILS ========= 



Issue 
Date 



Publication 



Circulation Type Qty 



BC 



29Apr96 The Parklander, Hinton, AB 

10May96 Evening Times-Globe, Saint John, NB 

01May96 The Lance (Creemore) , Creemore, ON 

llMay96 Le Soleil, Quebec, PQ 

Mailing Date: 28May96 

08May96 Temiskaming Speaker, New Liskeard, ON 

15May96 Daily Herald-Tribune, Grande Prairie, AB 

15May96 The Edmonton Journal, Edmonton, AB 

07May96 Barrie Examiner, Barrie, ON 

08May96 The Olds Albertan, Olds, AB 

08May96 Fort McMurray Today, Fort McMurray, AB 

08May96 The Prince George Citizen, Prince George, 

llMay96 The Okanagan Saturday, Kelowna, BC 

06May96 The Examiner, Peterborough, ON 

08May96 The Casket, Antigonish, NS 

06May96 The Winkler Times, Winkler, MB 

9May96 The Port Hope Evening Guide, Port Hope, 

07May96 The Examiner, Peterborough, ON 

07May96 Welland-Port Colborne Tribune, Welland, 

08May96 The Northern Light, Bathurst , NB 

llMay96 Northern Daily News, Kirkland Lake, ON 

08May96 The Penticton Herald, Penticton, BC 

10May96 The Lethbridge Herald, Lethbridge, AB 

09May96 Times- Journal, St. Thomas, ON 

06May96 Atikokan Progress, Atikokan, ON 

03May96 Le Radar, Iles-De-La-Madeleine, PQ 

06May96 The Community News (Drayton) , Drayton, ON 

18May96 Kitchener-Waterloo Record, Kitchener, ON 

01May96 Wainwright Star Chronicle, Wainwright, AB 

16May96 The Province, Vancouver, BC 

17May96 Telegraph- Journal (Morning) , Saint John, NB 

08May96 Colborne Chronicle, Colborne, ON 



ON 



ON 



3,085 


W 


1 


34,000 


D 


1 


1,507 


W . 


1 


96,659 


D 


1 


Sub Total 


274 


7,600 


W 


2 


8,600 


D 


1 


172,000 


D 


2 


11,148 


D 


1 


8,453 


W 


1 


7,220 


D 


1 


18,000 


D 


1 




D 


1 


26,247 


D 


1 


7,200 


W 


1 


7,452 


W 


1 


3,600 


D 


1 


26,247 


D 


1 


18,500 


D 


2 


8,751 


W 


1 


5,600 


D 


1 


8,700 


D 


1 


28,257 


D 


1 


9,500 


D 


1 


1,748 


W 


1 


3,000 


W 


1 


3,100 


W 


1 


69,780 


D 


1 


2,800 


W 


1 


178,469 


D 


2 


33,200 


D 


1 


1,762 


W 


1 



09:40:36 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES- BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ================= 



Issue 
Date 

04May96 

16May96 

06May96 

09May96 

08May96 

14May96 

01May96 

09May96 

09May96 

08May96 

01May96 

07May96 

14May96 

04May96 

02May96 

09May96 

12May96 

07May96 

10May96 

06May96 

08May96 

10May96 

08May96 

24Apr96 

01May96 

17May96 

llMay96 

19May96 

24Apr96 

17May96 

08May96 

09May96 

14May96 

08May96 



Publication 



Tribune/Express, Lachute, PQ 

The Chronicle-Herald, Halifax, NS 

Journal Pioneer, Summerside, PE 

Daily Herald, Prince Albert, SK 

The Kamloops Daily News, Kamloops, BC 

The London Free Press, London, ON 

Osoyoos Times , Osoyoos, BC 

The Tribune (W. Lake), Williams Lake, BC 

Nanaimo Times, Nanaimo, BC 

Le Madawaska, Edmunds ton, NB 

The Fort Nelson News, Fort Nelson, BC 

The Bonnyville Nouvelle, Bonnyville, AB 

The Hanover Post, Hanover, ON 

Surrey/North Delta Now, Surrey, BC 

Share, Toronto, ON 

The Sun Times, Owen Sound, ON 

The Intelligencer, Belleville, ON 

Miramichi Leader, Miramichi, NB 

The Beacon Herald, Stratford, ON 

Daily Miner and News, Kenora, ON 

La Cataracte, Grand Sault, NB 

The Courier- Islander, 'Campbell River, BC 

Saanich News, Victoria , BC 

Le Carillon, Hawkesbury, ON 

Stouffville Tribune, Stouffville, ON 

The Daily News, Halifax, NS 

Daily Press, Timmins, ON 

The Evening Telegram, St. John's, NF 

North Shore News, North Vancouver, BC 

The Edmonton Sun, Edmonton, AB 

Vulcan Advocate, Vulcan, AB 

The Hope Standard, Hope, BC 

Southern Gazette, Marystown, NF 

The Lance (Creemore) , Creemore, ON 



Circulation Type Qty 



1 
1 
1 
1 
1 
1 
1 
1 
1 
4 
2 
1 
1 
1 
1 
1 
1 
1 
2 
1 
2 
3 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



10,600 


W 


96,733 


D 


11,000 


D 


10,000 


D 


18,000 


D 


106,129 


D 


2,637 


W 


6,103 


W 


35,500 


W 


7, 808 


W 


2,435 


W 


5,915 


W 


4,750 


W 


105,000 


W 


43,500 


E 


23,680 


D 


18,500 


D 


7, 909 


W 


13,500 


D 


4,700 


D 


4,075 


W 


8,200 


W 


32,800 


W 


10,000 


W 


16,000 


W 


26,857 


D 


11,800 


D 


41,549 


D 


61,554 


W 


74,542 


D 


2,463 


W 


2,850 


W 


5,650 


W 


1,507 


W 



09:40:36 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 10 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ================================ 



Issue 
Date 

01May96 
18May96 
04May96 
06May96 
16May96 
27Apr96 
03May96 
6May96 
15May96 
06May96 
03May96 
06May96 
18May96 
21May96 
19May96 
07May96 
08May96 
21May96 
01May96 
07May96 
14May96 
15May96 
14May96 
9May96 
08May96 
08May96 
01May96 
14May96 
12May96 
15May96 
09May96 
2 0May96 
09May96 
2 0May96 



Publication 



Toronto Voice/East York Voice, Toronto, ON 

The Evening Telegram, St. John's, NF 

Independent Plus, Listowel, ON 

Powell River Town Crier, Powell River, BC 

The London Free Press, London, ON 

Objectif Plein-Jour, Bale Comeau, PQ 

Northern Life, Sudbury, ON 

The Morden Times, Winkler, MB 

Cochrane Northland Post , Cochrane, ON 

The Ponoka Herald, Ponoka, AB 

Fort Saskatchewan This Week, Fort Saskatchewan, 

Edson Leader, Edson, AB 

The Calgary Sun, Calgary, AB 

The Leader Post, Regina, SK 

Winnipeg Free Press, Winnipeg, 

Coast Guard, Shelburne, NS 

Mirror-Examiner, Middleton, NS 

Winnipeg Free Press, Winnipeg, 

The Carillon, Steinbach, MB 

The Expositor, Brant ford, ON 

Parksville/Qualicum Beach News, Parksville, BC 

Daily News, Amherst, NS 

The Times (Mackenzie), MacKenzie, BC 

The Abbotsford News, Abbotsford, BC 

The Calendar, Winfield, BC 

The Glengarry News, Alexandria, ON 

The Observer, Hart land, NB 

The Intelligencer, Belleville, ON 

The Maple Ridge News, Maple Ridge, BC 

The Recorder and Times, Brockville, ON 

Shuswap Sun, Salmon Arm, BC 

The Edmonton Sun, Edmonton, AB 

The Beacon Herald, Stratford, ON 

The Calgary Sun, Calgary, AB 



MB 



MB 



Circulation 


Type 


Qty 


32,500 


W 


1 


41,549 


D 


1 


20,358 


W 


1 


5,600 


W 


1 


106,129 


D 


1 


15,372 


W 


1 


45,800 


W 


1 


6,330 


W 


1 


2,891 


W 


1 


6,100 


W 


1 


10,020 


W 


1 


3,300 


W 


1 


67,960 


D 


1 


65,813 


D 


1 


134,493 


D 


1 


5,800 


W 


1 


4,000 


W 


3 


134,493 


D 


1 


15,400 


W 


1 


27,000 


D 


2 


16,217 


W 


1 


• 4,700 


D 


1 


1,500 


W 


2 


71,172 


W 


1 


3,200 


W 


1 


7,550 


W 


1 


5,400 


W 


1 


18,500 


D 


1 


24,505 


W 


1 


17,100 


D 


1 


17,373 


W 


3 


74,542 


D 


1 


13,500 


D 


1 


67,960 


D 


1 



09:40:37 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 11 



Open Report 

Division 

Telephone 

Billing Date 



No Update) 
100 

(416) 750-2220 
2 7 Jun 9,6 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

llMay96 
15May96 
10May96 
08May96 
10May96 
08May96 
08May96 
llMay96 
09May96 
09May96 
9May96 
08May96 
10May96 
14May96 
06May96 
01May96 
05May96 
13May96 
02May96 
01May96 
08May96 
01May96 
10May96 
06May96 
8May96 
08May96 
llMay96 
08May96 
07May96 
23May96 
08May96 
06May96 
05May96 
08May96 



Publication 



Shuswap Market News, Salmon Arm, BC 

Star Phoenix, Saskatoon, SK 

Daily Herald, Prince Albert, SK 

The Humber Log, Corner Brook, NF 

Abbotsford Times, Abbotsford, BC 

Contact, Astra, ON 

Brighton Independent, Brighton, ON 

Times -Journal, St. Thomas, ON 

The Observer, Pembroke, ON 

Daily News, Prince Rupert, BC 

Daily Press, Timmins, ON 

Gulf Islands Driftwood, Salt Spring Island, BC 

Daily News, Prince Rupert, BC 

The Advertiser (Kentville) , Kentville, NS 

Red Deer Advocate, Red Deer, AB 

Oyen Echo, Oyen, AB 

L'Hebdo Journal, Cap-De -La-Madeleine, PQ 

Daily Star, Cobourg, ON 

Uptown (Winnipeg) , Winnipeg, MB 

Niagara Farmers' Monthly, Smithville, ON 

The Monitor (Montreal) , Montreal, PQ 

MSOS Journal, Winnipeg, MB 

The Vanguard, Yarmouth, NS 

The Hamiota Echo, Shoal Lake, MB 

Daily Townsman, Cranbrook, BC 

La Voix Gaspesienne, Matane, PQ 

The Delta Optimist, Delta, BC 

Pro-Kent, Richibouctou, NB 

The Lacombe Globe, Lacombe, AB 

The Guardian, Charlottetown, PE 

Angus Star, Creemore, ON 

The Shoal Lake Star, Shoal Lake, MB 

The Clarion , Nepean, ON 

Salmon Arm Observer, Salmon Arm, BC 



Circulation 


Ta 




W 


63,500 


D 


10,000 


D 


5,300 


W 


37,142 


W 


3,500 


W 


16,800 


W 


9,500 


D 


8,600 


D 


4,000 


D 


11,800 


D 


4,233 


W 


4,000 


D 


8,960 


W 


19,756 


D 


1,376 


W 


57,864 


W 


6,500 


D 


25,000 


M 


17,800 


M 


29,500 


W 


30,000 


M 


15,500 


W 


1,400 


W 


4,500 


D 


5,500 


W 


15,900 


W 


11,623 


W 


3,700 


W 


23,500 


D 


3,200 


W 


1,500 


W 


43,000 


W 


5,200 


W 



Qty 

1 
1 
1 
1 
1 
2 
2 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



09:40:37 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 12 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



== CLIP DETAILS 



Issue 
Date 

16May96 
3 0Apr96 
14May96 
13May96 
08May96 
7May96 
07May96 
06May96 
15May96 
01May96 
7May96 
15May96 
01May96 
10May96 
llMay96 
18May96 
17May96 
13May96 
07May96 
08May96 
08May96 
08May96 
05May96 
QlMay96 
06May96 
04May96 
07May96 
8May96 
02May96 
08May96 
15May96 
08May96 
13May96 
15May96 



Publication 



Circulation Type Qty 



The Calgary Herald, Calgary, AB 

The Community Press, Sedgewick, AB 

The Whig- Standard, Kingston, ON 

The Evening News, New Glasgow, NS 

Dutton Advance, Dutton, ON 

Daily Free Press, Nanaimo, BC 

The Tribune (Minnedosa) , Minnedosa, MB 

Times -Journal, St. Thomas, ON 

The Daily Bulletin, Kimberley, BC 

Le Madawaska, Edmundston, NB 

The Guelph Mercury, Guelph, ON 

Daily Townsman, Cranbrook, BC 

The Saskatchewan Valley News, Rosthern, SK 

Journal Pioneer, Summerside, PE 

The Daily Gleaner, Fredericton, NB 

The Edmonton Sun, Edmonton, AB 

The Edmonton Journal, Edmonton, AB 

Cambridge Reporter, Cambridge, ON 

The Grand River Sachem, Caledonia, 

Wasaga Star Times, Creemore, ON 

The North Huron Citizen, Blyth, ON 

Deloraine Times & Star, Deloraine, 

Bon jour Dimanche, Hull, PQ 

Sundre Round-Up, Sundre, AB 

Daily Herald-Tribune, Grande Prairie, AB 

The Abbots ford News, Abbot sford, BC 

The Prince George Citizen, Prince George, BC 

Digby Courier, Digby, NS 

Presse Cote-Nord, Sept- lies, PQ 

The Lindsay Post, Lindsay, ON 

The Expositor, Brantford, ON 

The Pilot, Lewisporte, NF 

Times -Journal, St. Thomas, ON 

The Sault Star, Sault Ste . Marie, ON 



ON 



MB 



118 


862 


D 


• 1 


3 


590 


W 


2 


29 


912 


D 


1 


11 


000 


D 


1 


1 


750 


W 


1 


10 


000 


D 


1 


3 


569 


W 


1 


9 


500 


D 


1 


2 


000 


D 


1 


7 


808 


W 


1 


17 


500 


D 


1 


4 


500 


D 


1 


3 


628 


W 


1 


11 


000 


D 


1 


30 


689 


D 


1 


74 


542 


D 


1 


172 


000 


D 


1 


10 


000 


D 


1 


2 


142 


W 


1 


3 


695 


W 


1 


2 


132 


W 


1 


1 


450 


W 


1 


77 


000 


W 


1 


2 


135 


W 


1 


8 


600 


D 


2 


71 


172 


W 


1 


18 


000 


D 


1 


4 


025 


W 


1 


6 


420 


W 


1 


8 


400 


D 


1 


27 


000 


D 


3 


4 


900 


W 


1 


9 


500 


D 


1 


25 


000 


D- 


1 



09:40:37 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 13 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ========== 



Issue 
Date 

08May96 
09May96 
18May96 
15May96 
15May96 
15May96 
08May96 
12May96 
12May96 
04May96 
9May96 
08May96 
08May96 
08May96 
15May96 
08May96 
14May96 
14May96 
13May96 
06May96 
08May96 
08May96 
01May96 
08May96 
08May96 
01May96 
17May96 
07May96 
08May96 
08May96 
08May96 
08May96 
14May96 
20May96 



Publication 



Omineca Express/Bugle, Vanderhoof , BC 

Mission City Record, Mission, BC 

The Vancouver Sun, Vancouver, BC 

Le Journal de Quebec, Ville Vanier, PQ 

Northern Life, Sudbury, ON 

Red Deer Advocate, Red Deer, AB 

North Island Gazette, Port Hardy, BC 

The Meridian Booster, Lloydminster, AB 

Burnaby Now, Burnaby, BC 

Guelph Tribune, Guelph, ON 

Le Moniteur Acadien, Shediac, NB 

Armstrong Advertiser, Armstrong, BC 

Powell River News, Powell River, BC 

Oliver Chronicle, Oliver, BC 

Daily Press, Timmins, ON 

100 Mile House Free Press, 100 Mile House, BC 

Peace River Block News, Dawson Creek, BC 

The Pembroke Daily News, Pembroke, ON 

The Port Hope Evening Guide, Port Hope, ON 

Senior Times, Montreal, PQ 

Gravenhurst News, Gravenhurst, ON 

Osoyoos Times , Osoyoos, BC 

Camrose Canadian, Camrose, AB 

Weyburn Review, Weyburn, SK 

Rainy River Record, Rainy River, ON 

Independence, Thunder Bay, ON 

Star Phoenix, Saskatoon, SK 

The Strathmore Standard, Strathmore, AB 

Kitchener This Week, Kitchener, ON 

The Interior News, Smithers, BC 

The Haldimand Press, Hagersville, ON 

The Dryden Observer, Dryden, ON 

The Northern Pen, St -Anthony, NF 

AljDerta Report /Western Report, Edmonton, AB 



Circulation 


T^ 


2,500 


W 


5,500 


W 


222,401 


D 


102,405 


D 


45,800 


W 


19,756 


D 


3,500 


W 


15,000 


W 


47,245 


W 


33,890 


W 


6,500 


W 


2,400 


W 


5,600 


W 


3,330 


W 


11,800 


D 


5,000 


W 


2,800 


D 


18,000 


D 


3,600 


D 


30,000 


M 


3,300 


W 


2,637 


W 


4,375 


W 


5,765 


W 


1,862 


W 


95,000 


M 


63,500 


D 


3,700 


W 


58,000 


W 


4,800 


W 


4,750 


W 


5,906 


W 


6,500 


W 


45,000 


M 



Qty 

1 
1 
2 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
3 
1 
1 
1 
1 
1 
1 



09:40:37 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 14 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ================================ 



Issue 
Date 

08May96 
08May96 
14May96 
14May96 
15May96 
15May96 
13May96 
13May96 
15May96 
15May96 
15May96 
08May96 
15May96 
08May96 
08May96 
08May96 
03May96 
08May96 
06May96 
22May96 
19May96 
15May96 
01May96 
15May96 
08May96 
08May96 
08May96 
15May96 
13May96 
08May96 
15May96 
08May96 
08May96 
17May96 



Publication 



The Similkameen Spotlight, Princeton, BC 

The Spirit of Bothwell, Bothwell, ON 

The Standard, St. Catharines, ON 

Journal Pioneer, Summerside, PE 

Fort McMurray Today, Fort McMurray, AB 

Welland-Port Colborne Tribune, Welland, ON 

The Record, Sherbrooke, PQ 

Daily News, Prince Rupert, BC 

Daily Free Press, Nanaimo, BC 

The Express (Meaford) , Meaford, ON 

The Courier-Herald, Thornbury, ON 

The Valley Echo, Invermere, BC 

The Kitsilano News, Vancouver, BC 

Chapleau Sentinel, Chapleau, ON 

The Stouffville Sun, Stouffville, ON 

Amherstburg Echo, Amherstburg, ON 

Court enay Comox Valley Record, Courtenay, BC 

The Signpost, Dorchester, ON 

The Daily News, Truro, NS 

The Edmonton Sun, Edmonton, AB 

Hal ton Hills Week End, Georgetown, ON 

Journal Pioneer, Summerside, PE 

Powell River News, Powell River, BC 

Le Nouvelliste, Trois-Rivieres, PQ 

Eagle Valley News, Sicamous, BC 

Dunnville Chronicle, Dunnville, ON 

The Petrolia Topic, Petrolia, ON 

Times -Journal, St. Thomas, ON 

Vegreville News Advertiser, Vegreville, AB 

The Review (Vankleek Hill) , Vankleek Hill, ON 

The Hants Journal, Windsor, NS 

The Bobcaygeon Independent, Bobcaygeon, ON 

Glencoe-Alvinston Transcript, Glencoe, ON 

Barrie Examiner, Barrie, ON 



Circulation 


Type 


Qty 


2,200 


W 


1 


1 


000 


W 


1 


38 


000 


D 


1 


11 


000 


D 


1 


7 


220 


D 


1 


18 


500 


D 


1 


6 


102 


D 


1 


4 


000 


D 


1 


10 


000 


D 


1 


3 


000 


W 


1 


1 


200 


W 


1 


3 


595 


W 


2 


26 


500 


W 


1 


1 


350 


W 


2 


4 


000 


W 


1 


10 


500 


W 


1 


17 


608 


W 


1 


2 


600 


W 


1 


8 


000 


D 


2 


74 


542 


D 


1 


18 


000 


W 


1 


11 


000 


D 


1 


5 


600 


W 


1 


50 


356 


D 


1 


1 


160 


W 


1 


3 


800 


W 


2 


4 


005 


W 


1 


9 


500 


D 


1 


10 


700 


W 


1 


3 


725 


W 


1 


5 


354 


W 


1 


2 


,400 


W 


1 


2 


,964 


W 


1 


11 


,148 


D 


1 



09:40:37 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 15 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416) 750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug .96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ===== 



Issue 
Date 

08May96 
14May96 
18May96 
9May96 
15May96 
08May96 
13May96 
09May96 
19May96 
08May96 
23May96 



25Apr96 
08May96 
08May96 
07May96 
13May96 
01May96 
01May96 
16May96 
18May96 
17May96 
16May96 
19May96 
17May96 
20May96 
09May96 
15May96 
14May96 
13May96 
13May96 
14May96 



Publication 



Circulation Type Qty 



The Carillon, Steinbach, MB 

Daily News, Prince Rupert, BC 

Winnipeg Free Press, Winnipeg, MB 

Cdn. Jewish News (Toronto) , Don Mills, ON 

The Nugget, North Bay, ON 

Parry Sound North Star, Parry Sound, ON 

The Penticton Herald, Penticton, BC 

Parksville/Qualicum Beach News, Parksville, BC 

The Gazette, Montreal, PQ 

Kelowna Capital News, Kelowna, BC 

Kitchener-Waterloo Record, Kitchener, ON 

Mailing Date: 04Jun96 

Journal L'Eau Vive, Regina, SK 

The Fenelon Falls Gazette, Fenelon Falls, ON 

The Chronicle (Pte . Claire), Pointe Claire, PQ 

The Weekly Record, Truro, NS 

The Pembroke Daily News, Pembroke, ON 

Farmwoman, Winnipeg, MB 

Today's Seniors (London), London, ON 

Daily Herald, Prince Albert, SK 

Medicine Hat News, Medicine Hat, AB 

Daily News, Vernon, BC 

The Daily. News, Truro, NS 

Chronicle- Journal, Thunder Bay, ON 

Chronicle- Journal, Thunder Bay, ON 

The Lethbridge Herald, Lethbridge, AB 

Nelson Daily News> Nelson, BC 

The Gleaner, Huntingdon, PQ 

The St. Croix Courier, St -Stephen, NB 

The Hamiota Echo, Shoal Lake, MB 

The Treherne Times, Treherne, MB 

Flambeau De L'Est, St. Leonard, PQ 



15,400 


W 


1 


4,000 


D 


1 


134,493 


D 


2 


50,000 


E 


1 


21,740 


D 


1 


6,000 


W 


1 


8,700 


D 


1 


16,217 


W 


1 


158,493 


D 


1 


47,000 


W 


1 


69,780 


D 


1 


Sub Total 


276 


1,400 


W 


1 


2,400 


W 


2 


18,776 


W 


1 


4, 800 


W 


1 


18,000 


D 


1 


25,000 


M 


1 




M 


1 


10,000 


D 


1 


15,500 


D 


1 


5,000 


D 


1 


8,000 


D 


1 


30,000 


D 


1 


30,000 


D 


1 


28,257 


D 


1 


5,000 


D 


1 


5,000 


W 


1 


5,067 


W 


1 


1,400 


w 


1 


2,903 


w 


2 


46,400 


w 


1 



09:40:38 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 16 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS , CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

07May96 
08May96 
05May96 
07May96 
07May96 
08May96 
08May96 
08May96 
08May96 
07May96 
15May96 
08May96 
08May96 
04May96 
08May96 
08May96 
2 5May96 
23May96 
23May96 
01May96 
llMay96 
17May96 
15May96 
15May96 
15May96 
16May96 
08May96 
08May96 
01May96 
08May96 
08May96 
14May96 
07May96 
14May96 



Publication 



CLIP DETAILS 



MB 



Circulation Type Qty 



Virden Empire -Advance, Virden, 

Oxford Journal, Oxford, NS 

Le Nord Est, Bale Comeau, PQ 

Fairview Post, Fairview, AB 

40-Mile County Commentator, Bow Island, AB 

Le Reflet de Prescott-Russell , Embrun, ON 

Front i ere de Rouyn Noranda, Rouyn-Noranda, PQ 

The Huron Expositor, Seaforth, ON 

Petawawa Post, Petawawa, ON 

Herald Leader Press, Portage La Prairie, MB 

Packet and Times, Orillia, ON 

The Inverness Oran, Inverness, NS 

The Three Hills Capital, Three Hills, AB 

La Seigneurie, Boucherville, PQ 

Orangeville Banner, Orangeville, ON 

L'Aviron, Campbellton, NB 

Star Phoenix, Saskatoon, SK 

Telegraph- Journal (Morning) , Saint John, NB 

The Hamilton Spectator, Hamilton, ON 

The Farm Gate, Elmira, ON 

Brandon Sun, Brandon, MB 

The Recorder and Times, Brockville, ON 

The Evening News, New Glasgow, NS 

Review, Niagara Falls, ON 

The Guardian (Brampton) , Brampton, ON 

Presse Cote-Nord, Sept-Iles, PQ 

Didsbury Review, Didsbury, AB 

Arthur Enterprise -News, Arthur, ON 

The Estevan Mercury, Estevan, SK 

Chilliwack Progress, Chilliwack, BC 

Pictou Advocate, Pictou, NS 

The Prince George Citizen, Prince George, BC 

Brant News, Brant ford, ON 

Medicine Hat News, Medicine Hat, AB. 



2 


928 


W 


1 


3 


209 


W 


1 


12 


377 


W 


2 


3 


928 


W 


2 


5 


736 


W 


1 


15 


200 


W 


1 


8 


000 


W 


2 


2 


600 


W 


1 


6 


000 


W 


1 


6 


700 


W 


1 


9 


600 


D 


1 


5 


299 


W 


1 


4 


100 


W 


1 


20 


500 


W 


1 


21 


700 


W 


1 


2 


415 


W 


1 


63 


500 


D 


1 


33 


200 


D 


1 


111 


500 


D 


1 


21 


000 


M 


1 


20 


800 


D 


2 


17 


100 


D 


1 


11 


000 


D 


1 


20 


000 


D 


1 


62 


000 


W 


1 


6 


420 


W 


1 


1 


603 


W 


1 


1 


826 


W 


1 


4 


300 


W 


1 


13 


476 


W 


1 


4 


781 


W 


1 


18 


000 


D 


2 


32 


112 


W 


1 


15 


500 


D 


2 



09:40:38 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 17 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS == 



Issue 
Date 

13May96 
15May96 
15May96 
llMay96 
llMay96 
08May96 
15May96 
15May96 
08May96 
14May96 
15May96 
8May96 
08May96 
28May96 
14May96 
13May96 
15May96 
14May96 
15May96 
14May96 
08May96 
08May96 
18May96 
17May96 
26May96 
15May96 
llMay96 
llMay96 
02May96 
17May96 
13May96 
14May96 
llMay96 
15May96 



Publication 



The Valley Leader, Carman, MB 

Brandon Sun, Brandon, MB 

The Herald-Gazette, Bracebridge, ON 

Yorkton This Week & Enterprise, Yorkton, SK 

The Citizen (Kipling) , Kipling, SK 

The Times (LLoydminster) , Lloydminster, SK 

Reformer , Simcoe, ON 

Le Clairon de Ste-Hyacinthe, St-Hyacinthe, PQ 

Yorkton This Week & Enterprise, Yorkton, SK 

Grand Centre/Coldlake Sun, Grand Centre, AB 

Olds Gazette, Olds, AB 

The Town Crier, Newmarket, ON 

The Echo (Manitouwadge) , Manitouwadge, ON 

Winnipeg Free Press, Winnipeg, MB 

The Pincher Creek Echo, Pincher Creek, AB 

The Advertiser (Grand Falls) , Grand Falls -Windso 

Revelstoke Times Review, Revelstoke, BC 

The County Review, Raymond, AB 

North Shore News, North Vancouver, BC 

The Tofield Mercury, Tofield, AB 

Huntsville Forester, Huntsville, ON 

Burnaby Now, Burnaby, BC 

Brandon Sun, Brandon, MB 

Fort McMurray Today, Fort McMurray, AB 

The Calgary Sun, Calgary, AB 

The Dryden Observer, Dryden, ON 

St. Albert & Sturgeon Gazette, St. Albert, AB 

The Peace Arch News, Surrey, BC 

Cdn. Jewish News (Montreal) , Montreal, PQ 

The Times-Transcript, Moncton, NB 

Southwest Booster, Swift Current, SK 

Moose Jaw Times -Herald, Moose Jaw, SK 

lere Edition Du Sud-Ouest, Vaudreuil, PQ 

The Echo (Manitouwadge), Manitouwadge, ON 



Circulation 


Ta 


8,600 


W 


20,800 


D 


4,672 


W 


8,659 


W 


1,911 


W 


12,500 


W 


10,300 


D 


22,100 


W 


8,659 


W 


5,808 


W 


3,800 


W 


27,000 


W 


1,200 


W 


134,493 


D 


2,700 


W 


11,400 


W 


3,005 


W 


1,400 


W 


61,554 


W 


2,089 


W 


7,000 


W 


47,245 


W 


20, 800 


D 


7,220 


D 


67,960 


D 


5,906 


W 


22,000 


W 


28,250 


W 


23,000 


E 


46,024 


D 


19,200 


W 


10,300 


D 


34,411 


W 


1,200 


W 



Qty 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 



09:40:38 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 18 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 






Issue 
Date 

14May96 
21May96 
13May96 
13May96 
06May96 
03May96 
02May96 
22May96 
04May96 
05May96 
07May96 
27May96 
05May96 
17May96 
08May96 
llMay96 
25May96 
09May96 
17May96 
17May96 
8May96 
08May96 
07May96 
14May96 
08May96 
15May96 
27May96 
22May96 
22May96 
08May96 
14May96 
23May96 
8May96 
01May96 



AB 



PQ 



ON 



Publication 

The Russell Banner, Russell, MB 

The Bancroft Times, Bancroft, ON 

The Times (Minden) , Minden, ON 

The Rossburn Review, Shoal Lake, MB 

Fort McMurray Today, Fort McMurray, 

L'Aquilon, Yellowknife, NT 

Review-Mirror, Westport, ON 

Brighton Independent, Brighton, ON 

Richmond Review, Richmond, BC 

Le Courrier De Portneuf, Donnacona, 

Le Courrier De St-Hyacinthe, St-Hyacinthe, PQ 

The Edmonton Sun, Edmonton, AB 

Courrier-Sud, Nicolet, PQ 

The Sault Star, Sault Ste . Marie, 

Le Nord, Hearst, ON 

Beauport Express, Beauport, PQ 

Times-Colonist, Victoria, BC 

Share, Toronto, ON 

Cape Breton Post, Sydney, NS 

Daily Miner and News, Kenora, 

Le Rimouskois, Rimouski, PQ 

Penticton Western, Penticton, 

Innisfail Booster, Innisfail, 

Observer, Sarnia, ON 

The Picton Gazette, Picton, ON 

Almonte Gazette, Almonte , ON 

The Gazette, Montreal, PQ 

The District News, Red Lake, ON 

The Wingham Advance -Times, Wingham, ON 

Barrie Advance, Barrie, ON 

The Daily Courier, Kelowna, BC 

Moose Jaw Times-Herald, Moose Jaw, SK 

The Gazette, Grand Forks, BC 

Yorkton This Week & Enterprise, Yorkton, SK 



ON 

BC 
AB 



Circulation 


Type 


Qty 


2,014 


W 


1 


7,200 


W 


1 


3,924 


W 


2 


1,500 


W 


1 


7,220 


D 


1 


1,000 


W 


1 


3,100 


W 


1 


16,800 


W 


1 


44, 100 


W 


1 


27,079 


W 


1 


14,500 


W 


1 


74,542 


D 


1 


20,071 


W 


1 


25,000 


D 


1 


3,500 


W 


1 


39,051 


W 


1 


73,000 


D 


1 


43,500 


E 


1 


32,200 


D 


1 


4,700 


D 


2 


23,645 


W 


1 


36,260 


W 


1 


7,500 


W 


2 


24,500 


D 


1 


5,870 


W 


1 


2,962 


W 


1 


158,493 


D 


1 


2,600 


W 


1 


2,052 


W 


1 


70,000 


W 


1 


20,000 


D 


1 


10,300 


D 


1 


3,763 


W 


1 


8,659 


W 


1 



09:40:38 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 19 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ============== 



Issue 
Date 

16May96 
15May96 
17May96 
18May96 
llMay96 
08May96 
10May96 
19May96 
28May96 
23May96 
15May96 
17May96 
14May96 
10May96 
8May96 
16May96 
17May96 
20May96 
14May96 
08May96 
17Apr96 
14May96 
24May96 
10May96 
15May96 
12May96 
13May96 
14May96 
08May96 
10May96 
22May96 
08May96 
13May96 
12May96 



Publication 



The Kamloops Daily News, Kamloops, BC 

Daily Miner and News, Kenora, ON 

The Whitehorse Star, Whitehorse, YT 

Red Deer Advocate, Red Deer, AB 

Daily Sentinel-Review, Woodstock, ON 

Olds Gazette, Olds, AB 

Gabriola Sounder, Gabriola, BC 

The Meridian Booster, Lloydminster , AB 

The Evening Telegram, St. John's, NF 

Daily News, Amherst, NS 

The Record, Sherbrooke, PQ 

The Daily Graphic, Portage la Prairie, MB 

Oakville Free Press Journal, Oakville, ON 

Le Soleil De Colombie, Vancouver, BC 

The Arnprior Chronicle -Guide, Arnprior, ON 

The Examiner, Peterborough, ON 

Daily Herald, Prince Albert, SK 

Lighthouse Log, Bridgewater, NS 

Chetwynd Echo/Pioneer, Chetwynd, BC 

Flesherton Advance, Dundalk, ON 

Didsbury Review, Didsbury, AB 

Kings County Record, Sussex, NB 

The Edmonton Journal, Edmonton, AB 

Courier Weekend, St-Stephen, NB 

The Star & Times, Swan River, MB 

The Vancouver Courier, Vancouver, BC 

The Labrador ian, Happy Valley, Lab., NF 

Strasbourg, Last Mountain Time, Nokomis, SK 

Kamloops This Week, Kamloops, BC 

News-Optimist/Telegraph, North Battleford, SK 

Mirror-Examiner, Middleton, NS 

Waterloo Chronicle, Waterloo, ON 

The Aurora (Lab. City), Labrador City, NF 

Meadow Lake Progress, Meadow Lake, SK 



Circulation 


Ti 


18,000 


D 


4,700 


D 


4,200 


D 


19,756 


D 


9,579 


D 


3,800 


W 


3,500 


W 


15,000 


W 


41,549 


D 


4,700 


D 


6,102 


D 


4,650 


D 


37,000 


W 


2,800 


W 


• 5,200 


W 


26,247 


D 


10,000 


D 


21,887 


W 


1,800 


W 


1,500 


W 


1,603 


W 


5,235 


W 


172,000 


D 


3,221 


W 


4,756 


W 


61,500 


W 


3,000 


W 


1,890 


W 


28,468 


W 


7,140 


W 


4,000 


W 


24,500 


W 


3,500 


W 


4,838 


W 



Qty 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
2 



09:40:38 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 2 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

16May96 
14May96 
22May96 
llMay96 
20May96 
12May96 
12May96 
15May96 
13May96 
21May96 
16May96 
14May96 
22May96 
17May96 
14May96 
13May96 
15May96 
13 May 9 6 
16May96 
17May96 
14 May 9 6 
15May96 
llMay96 
15May96 
14May96 
21May96 
08May96 
28May96 
15May96 
08May96 
05May96 
08May96 
19May96 
14May96 



Publication 



CLIP DETAILS 



ON 



North Toronto Herald, Toronto, 

The Press Review, Eston, SK 

Didsbury Review, Didsbury, AB 

Le Nord-Info, Ste-Therese, PQ 

The Winkler Times, Winkler, MB 

Le Riverain (Ste-Anne) , Ste-Anne-des-Monts, PQ 

Info Dimanche, Riviere-du-Loup, PQ 

L'Echo Du Nord, St -Jerome, PQ 

Lanigan Advisor, Lanigan, SK 

Edson Leader, Edson, AB 

Xtra West, Vancouver, BC 

Voice of the Middlesex Farmer, Dresden, ON 

Hamilton Mountain News, Stoney Creek, ON 

The Nugget, North Bay, ON 

The Lethbridge Herald, Lethbridge, AB 

The Kamloops Daily News, Kamloops, BC 

The Lethbridge Herald, Lethbridge, AB 

The Daily Bulletin, Kimberley, BC 

Uptown (Winnipeg) , Winnipeg, MB 

Moose Jaw Times-Herald, Moose Jaw, 

The Sun Times, Owen Sound, ON 

The Napanee Beaver, Napanee, ON 

Moose Jaw Times-Herald, Moose Jaw, 

The Inverness Oran, Inverness, NS 

Focus, Goderich, ON 

Observer, Sarnia, ON 

The Stouffville Sun, Stouffville, ON 

The Hamilton Spectator, Hamilton, ON 

The Observer, Hart land, NB 

Camrose Canadian, Camrose, AB 

Gaspe Peninsula "Spec", New Carlisle, PQ 

Clearview Star, Creemore, ON 

The Examiner, Peterborough, ON 

Voice of the Lambton Farmer, Dresden, ON 



SK 



SK 



Circulation 


T: 


7,000 


W 


1 


332 


W 


1 


603 


W 


47 


730 


W 


7 


452 


W 


6 


357 


W 


20 


515 


W 


8 


600 


W 


1 


384 


W 


3 


300 


W 


27 


500 


M 


6 


925 


M 


44 


015 


W 


21 


740 


D 


28 


257 


D 


18 


000 


D 


28 


257 


D 


2 


000 


D 


25 


000 


M 


10 


300 


D 


23 


680 


D 


23 


000 


W 


10 


300 


D 


5 


299 


W 


19 


500 


W 


24 


500 


D 


4 


000 


W 


111 


500 


D 


5 


400 


W 


4 


375 


W 


3 


500 


W 


3 


675 


W 


26 


,247 


D 


4 


,775 


M 



Qty 

1 

1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
2 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 



09:40:38 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 21 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

19May96 
12May96 
05May96 
10May96 
13May96 
17May96 
15May96 
13May96 
17May96 
17May96 
10May96 
13May96 
15May96 
23May96 
19May96 
16May96 
22May96 
10May96 
14May96 
9May96 
17May96 
17May96 
08May96 
16May96 
23May96 
22May96 
13May96 
15May96 
14May96 
13May96 
21May96 
15May96 
16May96 
27May96 



Publication 



Scope Newspaper, Slave Lake, AB 

L'Appel, Quebec, PQ 

Le Richelieu Dimanche, St-Jean, PQ 

La Liberte, St-Boniface, MB 

Thompson Citizen, Thompson, MB 

The Port Hope Evening Guide, Port Hope, ON 

Esquimalt News, Victoria, BC 

The Whig- Standard, Kingston, ON 

The Daily Gleaner, Fredericton, NB 

The Lethbridge Herald, Lethbridge, AB 

Thompson Citizen, Thompson, MB 

The Shoal Lake Star, Shoal Lake, MB 

The Daily Graphic, Portage la Prairie, MB 

Voir Montreal, Montreal, PQ 

Sunday Free Press, Brandon, MB 

See Magazine, Edmonton, AB 

Olds Gazette, Olds, AB 

North Shore News, North Vancouver, BC 

The Advocate, Athabasca, AB 

The Humboldt Journal, Humboldt, SK 

Daily Sentinel -Review, Woodstock, ON 

Daily Herald-Tribune, Grande Prairie, AB 

The Kindersley Clarion, Kindersley, SK 

Moose Jaw Times-Herald, Moose Jaw, SK 

Chronicle -Journal, Thunder Bay, ON 

Daily Herald, Prince Albert, SK 

The Daily Gleaner, Fredericton, NB 

Deloraine Times & Star, Deloraine, MB 

Camrose Booster, Camrose, AB 

Rosetown Eagle, Rose town, SK 

The County Review, Raymond, AB 

Wainwright Star Chronicle, Wainwright, AB 

North Toronto Free Press, Toronto, ON 

B.C. Report, Vancouver, BC 



Circulation 


T^ 


1,950 


W 


53 


993 


W 


33 


794 


W 


4 


300 


W 


2 


693 


W 


3 


600 


D 


111 


515 


W 


29 


912 


D 


30 


689 


D 


28 


257 


D 


2 


693 


W 


1 


500 


W 


4 


650 


D 


90 


000 


M 
D 


32 


000 


M 


3 


800 


W 


61 


554 


W 


5 


000 


W 


5 


200 


W 


9 


579 


D 


8 


600 


D 


3 


700 


W 


10 


300 


D 


30 


000 


D 


10 


000 


D 


30 


689 


D 


1 


450 


W 


12 


327 


W 


2 


639 


W 


1 


400 


W 


2 


800 


W 


1 


500 


W 


29 


000 


M 



Qty 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 



09:40:39 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 22 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

25May96 
13May96 
15May96 
21May96 
15May96 
31May96 
14 May 9 6 
08May96 
15May96 
14May96 
14May96 
14May96 
15May96 
13May96 
31May96 
18May96 
08May96 
14May96 
17May96 
8May96 
3 0May96 
15May96 
16May96 
05May96 
2 9May96 
21May96 
17May96 
09May96 
17May96 
18May96 
16May96 



Publication 



Cape Breton Post, Sydney, NS 

Wilkie Press, Unity, SK 

The Carillon, Steinbach, MB 

Comox Valley Echo, Court enay, BC 

The Grandview Exponent, Grandview, MB 

The Sudbury Star, Sudbury, ON 

Gull Lake Advance, Gull Lake, SK 

Lakes District News, Burns Lake, BC 

The Daily Courier, Kelowna, BC 

Daily Miner and News, Kenora, ON 

Melfort Journal, Melfort, SK 

Reminder, Flin Flon, MB 

The Kamloops Daily News, Kamloops, BC 

N.E. Region Community Booster, Nipawin, SK 

Kitchener-Waterloo Record, Kitchener, ON 

Times- Journal, St. Thomas, ON 

The Canadian, Carleton Place, ON 

Gazette News, Baldur, MB 

Daily Free Press, Nanaimo, BC 

The Macleod Gazette, Fort Macleod, AB 

The Edmonton Sun, Edmonton, AB 

Vancouver Echo, Vancouver, BC 

East Toronto Advocate, Toronto, ON 

L'Echo De Frontenac, Lac Megantic, PQ 

The Manitoulin Recorder, Gore Bay, ON 

The Sault Star, Sault Ste . Marie, ON 

Miramichi Weekend, Miramichi, NB 

Maidstone Mirror, North Battleford, SK 

The Penticton Herald, Penticton, BC 

The Okanagan Saturday, Kelowna, BC 

Leaside Advertiser, Toronto, ON 

Mailing Date: llJun96 



Circulation 


Type 


Qty 


32,200 


D 


1 


1 


250 


W 


3 


15 


400 


W 


1 


19 


134 


W 


1 


1 


506 


W 


1 


28 


000 


D 


1 


■ 1 


698 


W 


2 


1 


788 


W 


1 


20 


000 


D 


1 


4 


700 


D 


1 


4 


325 


W 


2 


3 


800 


D 


1 


18 


000 


D 


1 


18 


835 


W 


1 


69 


780 


D 


1 


9 


500 


D 


2 


3 


756 


W 


1 


1 


460 


W 


1 


10 


000 


D 


1 


1 


597 


W 


1 


74 


542 


D 


1 


56 


067 


W 


1 


2 


000 


W 


1 


9 


059 


W 


1 


4 


081 


W 


1 


25 


000 


D 


1 


8 


191 


W 


1 


1 


343 


W 


1 


8 


700 


D 


1 




D 


1 


6,500 


W 


1 


C 


Sub Total 


281 



09:40:39 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 2 3 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS == 



Issue 
Date 

16May96 

23May96 

22May96 

29May96 

21May96 

05Jun96 

22May96 

22May96 

03Jun96 

29May96 

29May96 

22May96 

25May96 

21May96 

21May96 

27May96 

27May96 

15May96 

2 0May96 

29May96 

17May96 

03Jun96 

30May96 

22May96 

22May96 

01Jun96 

22May96 

31May96 

2 8May96 

05Jun96 

05Jun96 

28May96 

05Jun96 

22May96 



Publication 



The Advertiser (Grand Falls) , Grand Falls-Windso 

Oliver Chronicle, Oliver, BC 

Digby Courier, Digby, NS 

Osoyoos Times , Osoyoos, BC 

Grand Centre/Coldlake Sun, Grand Centre, AB 

The Calgary Herald, Calgary, AB 

Tekawennake, Ohsweken, ON 

The Free Press, Fernie, BC 

The Winnipeg Sun, Winnipeg, MB 

Coldstream News Gazette, Victoria, BC 

West Prince Graphic, Alberton, PE 

The Advance (Liverpool), Liverpool, NS 

The Citizen (Amherst) , Amherst, NS 

The Advertiser (Kentville) , Kentville, NS 

Melfort Journal, Melfort, SK 

Fort McMurray Today, Fort McMurray, AB 

Alberta Report/Western Report, Edmonton, AB 

Chilliwack Progress, Chilliwack, BC 

Redwater Review, Redwater, AB 

Terrace Times, Terrace, BC 

Daily Herald, Prince Albert, SK 

The Guardian, Charlottetown, PE 

La Presse, Montreal, PQ 

Melville Advance, Melville, SK 

Smoky Lake Signal, Smoky Lake, AB 

The Vancouver Sun, Vancouver, BC 

St -Paul Journal, St -Paul, AB 

Evening Times -Globe, Saint John, NB 

Review, Niagara Falls, ON 

The Hamilton Spectator, Hamilton, ON 

The Gazette, Montreal, PQ 

The Examiner, Peterborough, ON 

Star Phoenix, Saskatoon, SK 

Taber Times, Taber, AB 



Circulation 


T> 


11,400 


W 


3,330 


W 


4,025 


w 


2,637 


w 


5,808 


w 


118,862 


D 


2,500 


E 


8,700 


W 


50,000 


D 


14,000 


W 


2,198 


W 


3,900 


W 


7,400 


W 


8,960 


W 


4,325 


W 


7,220 


D 


45,000 


M 


13,476 


W 


4,664 


W 


9,431 


W 


10,000 


D 


23,500 


D 


210,000 


D 


4,200 


W 


2,300 


W 


222,401 


D 


5,100 


W 


34,000 


D 


20,000 


D 


111,500 


D 


158,493 


D 


26,247 


D 


63,500 


D 


3,468 


W 



Qty 

1 
1 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 



09:40:39 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 24 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

15May96 
05May96 
28May96 
3 0May96 
22May96 
14May96 
22May96 
22May96 
14May96 
31May96 
22May96 
21May96 
28May96 
21May96 
14May96 
16May96 
15May96 
27May96 
16May96 
21May96 
28May96 
14May96 
16May96 
15May96 
14May96 
13May96 
31May96 
llMay96 
08May96 
15May96 
23May96 
16May96 
27May96 
16May96 



CLIP DETAILS 



Publication 



Potashville Miner Journal, Esterhazy, SK 

Courrier-Sud, Nicolet, PQ 

Daily Miner and News, Kenora, ON 

The Daily Graphic, Portage la Prairie, MB 

Valleyview Valley Views, Valleyview, AB 

The Evening News, New Glasgow, NS 

South Peace News, High Prairie, AB 

Smoky River Express, Falher, AB 

The Maple Creek News, Maple Creek, SK 

Winnipeg Free Press, Winnipeg, MB 

Wainwright Star Chronicle, Wainwright, AB 

The Times (Ft. Erie), Fort Erie, ON 

The Western Star, Corner Brook, NF 

The Weekly Record, Truro, NS 

Carberry News -Express, Carberry, MB 

Forest Hill Journal, Toronto, ON 

The Kindersley Clarion, Kindersley, SK 

Alberni Valley Times, Port Alberni , BC 

East York Times, Toronto, ON 

Coast Guard, Shelburne, NS 

Daily News, Amherst, NS 

The Reston Recorder, Res ton, MB 

St. Clair Examiner, Toronto, ON' 

Smoky Lake Signal, Smoky Lake, AB 

The Western Canadian, Manitou, MB 

Unity Northwest Herald, Unity, SK 

The Hamilton Spectator, Hamilton, ON 

The Daily News, Truro, NS 

La Boite a Nouvelles, Iroquois Falls "A", 

Melville Advance, Melville, SK 

Daily Herald-Tribune, Grande Prairie, AB 

Le Journal De Cornwall, Cornwall, ON 

Barrie Examiner, Barrie, ON 

The Humboldt Journal, Humboldt, SK 



ON 



Circulation 


Type 


Qty 


1,956 


W 


1 


20,071 


W 


1 


4,700 


D 


1 


4,650 


D 


1 


1,600 


W 


1 


11,000 


D 


1 


2,211 


W 


1 


2,532 


W 


1 


2,600 


W 


1 


134,493 


D 


1 


2,800 


W 


1 


10,500 


W 


1 


12,000 


D 


1 


4,800 


W 


1 


1,339 


W 


1 


1,000 


W 


1 


3,700 


W 


1 


7,000 


D 


1 


11,000 


W 


1 


5,800 


W 


1 


4,700 


D 


1 


1,197 


W 


1 


1,000 


W 


1 


2,300 


W 


1 


1,900 


W 


1 


2,300 


W 


3 


111,500 


D 


1 


8,000 


D 


1 


1,500 


W 


1 


4,200 


W 


1 


8,600 


D 


1 


2,300 


W 


1 


11,148 


D 


1 


■ 5,200 


W 


1 



09:40:39 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 25 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNELS PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS ====== 



Issue 
Date 

15May96 
13May96 
14May96 
14May96 
22May96 
10May96 
08May96 
14May96 
29May96 
15May96 
24May96 



04Jun96 
2 9May96 
30May96 
06Jun96 
05Jun96 
04Jun96 
28May96 
29May96 
05Jun96 
llJun96 
05Jun96 
07Jun96 
30May96 
28May96 
15May96 
2 9May96 
29May96 
2 9May96 
2 9May96 
2 8May96 



Publication 



Circulation Type Qty 



Weyburn Review, Weyburn, SK 

Bassano Times, Bassano, AB 

The Northerner (La Ronge) , La Ronge, SK 

The Observer (Carlyle) , Carlyle, SK 

Red Deer Advocate, Red Deer, AB 

Yellowknifer, Yellowknife, NT ^ 

The Saskatchewan Valley News, Rosthern, SK 

The Herbert Herald, Herbert, SK 

The Vancouver Sun, Vancouver, BC 

The Saskatchewan Valley News, Rosthern, SK 

Star Phoenix, Saskatoon, SK 

Mailing Date: 18Jun96 

Slave River Journal, Fort Smith, NT 

Caledonia Courier, Vanderhoof, BC 

The Lethbridge Herald, Lethbridge, AB 

The Lethbridge Herald, Lethbridge, AB 

Daily Press, Timmins, ON 

Welland-Port Colborne Tribune, Welland, ON 

Journal Pioneer, Summerside, PE 

The Gazette, Grand Forks, BC 

Daily Herald-Tribune, Grande Prairie, AB 

The Mail Star, Halifax, NS 

The Nugget, North Bay, ON 

The Guelph Mercury, Guelph, ON 

Times -Journal, St. Thomas, ON 

The Record, Sherbrooke, PQ 

100 Mile House Free Press, 100 Mile House, BC 

Huntsville Forester, Huntsville, ON 

The Similkameen Spotlight, Princeton, BC 

The Lethbridge Herald, Lethbridge, AB 

The Nanton News, Nanton, AB 

The Daily News, Chatham, ON 



5,765 


W 


1 


813 


W 


2 


1,950 


W 


1 


2,900 


W 


1 


19,756 


D 


1 


6,351 


W 


1 


3,628 


W 


2 


1,593 


W 


1 


22,401 


D 


1 


3,628 


W 


1 


63,500 


D 


1 


Sub Total 


84 


2,072 


W 


1 


1,200 


W 


1 


28,257 


D 


1 


28,257 


D 


1 


11, 800 


D 


1 


18,500 


D 


1 


11,000 


D 


1 


3,763 


W 


1 


8,600 


D 


■ 1 


44,704 


D 


1 


21,740 


D 


1 


17,500 


D 


1 


9,500 


D 


1 


6,102 


D 


1 


5,000 


W 


2 


7,000 


W 


1 


2,200 


W 


1 


28,257 


D 


1 


1,368 


W 


1 


16,900 


D 


1 



09:40:39 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 26 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) ■ 
100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

03Jun9 6 
2 9May96 
17May96 
14May96 
05Jun96 
28May96 
2 9May96 
2 0May96 
21May96 
llJun96 
22May96 
30May96 
05Jun96 
05Jun96 
22May96 
17Jun96 
03Jun96 
10Jun96 
2 9May96 
24May96 
05Jun96 
21May96 
24May96 

2 7May96 
llJun96 
05Jun96 
21May96 
27May96 
05Jun96 

3 0May96 
07Jun96 
05Jun96 
02Jun96 
22May96 



Publication 



Circulation Type Qty 



The Valley Leader, Carman, MB 

The Standard, St. Catharines, ON 

Yellowknifer, Yellowknife, NT 

The Hub, Hay River, NT 

Freighter, Timmins, ON 

Abbotsford Times, Abbotsford, BC 

Omineca Express/Bugle, Vanderhoof, BC 

Westlock News , Westlock, AB 

The Lacombe Globe, Lacombe, AB 

The Windsor Star, Windsor, ON 

The Herbert Herald, Herbert, SK 

The Whistler Question, Whistler, BC 

The Standard, St. Catharines, ON 

The Examiner, Peterborough, ON 

The Brooks Bulletin, Brooks, AB 

The Toronto Sun, Toronto, ON 

B.C. -Report, Vancouver, BC 

Winnipeg Free Press, Winnipeg, MB 

Surrey/North Delta Now, Surrey, BC 

Yellowknifer, Yellowknife, NT 

Daily News, Amherst, NS 

The Advocate, Athabasca, AB 

La Liberte, St-Boniface, MB 

The Record, Sherbrooke, PQ 

Star Phoenix, Saskatoon, SK 

Medicine Hat News, Medicine Hat, AB 

Fairview Post, Fairview, AB 

Packet and Times, Orillia, ON 

Welland-Port Colborne Tribune, Welland, ON 

Shuswap Sun, Salmon Arm, BC 

Standard-Freeholder, Cornwall, ON 

Oliver Chronicle, Oliver, BC 

Saskatoon Sun, Saskatoon, SK 

100 Mile House Free Press, 100 Mile House, BC 



8 

38 

6 

4 

1 

37 

2 

4 

3 

82 

1 

4 

38 

26 

5 

250 

29 

134 

105 

6 

4 

5 

4 

6 

63 

15 

3 

9 

18 

17 

19 

3 



,600 
,000 
,351 
,100 
,000 
, 142 
,500 
,565 
,700 
,000 
,593 
,200 
, 000 
,247 
, 537 
,517 
,000 
,493 
,000 
,351 
,700 
,000 
,300 
, 102 
,500 
,500 
,928 
,600 
,500 
,373 
,000 
,330 



5,000 



W 
D 
W 
W 
W 
W 
W 
W 
W 
D 
W 
W 
D 
D 
W 
D 
M 
D 
W 
W 
D 
W 
W 
D 
D 
D 
W 
D 
D 
W 
D 
W 
W 
W 



1 

1 

1 

1 

1 

1, 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

2 

3 

1 

1 

1 

1 

1 

1 

1 

2 

1 

1 

1 

1 

1 

2 



09:40:40 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 27 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

llJun96 
20Jun96 
03Jun96 
14Jun96 
24May96 
03Jun96 
23May96 
22May96 
22May96 
28May96 
05Jun96 



CLIP DETAILS ======================= 



Publication 



Circulation Type Qty 



The Chronicle-Herald, Halifax, NS 

The Toronto Sun, Toronto, ON 

The Hamiota Echo, Shoal Lake, MB 

The Calgary Sun, Calgary, AB 

Stony Plain This Week, Stony Plain, AB 

The Shoal Lake Star, Shoal Lake, MB 

Shuswap Sun, Salmon Arm, BC 

The Observer, Hart land, NB 

Le Madawaska, Edmundston, NB 

The Optimist, Redvers, SK 

The Sault Star, Sault Ste . Marie, ON 

Mailing Date: 25Jun96 



96,733 


D 


1 


250,517 


D 


1 


1,400 


W 


1 


67,960 


D 


1 


7,446 


W 


1 


1,500 


W 


1 


17,373 


W 


1 


5,400 


W 


1 


7,808 


W 


1 


1,500 


W 


1 


25,000 


D 


1 


Sub Total 


71 



Province 
ALBERTA 



Grand Total 

=========== Publication Type Summary ====================== 

Publication Type No. of Clips Circulation 

Dailies . 424 19,272,660 

Ethnic 7 175,000 

Magazines 20 614,500 

Community Papers 535 5,551,035 

Grand Totals 986 25,613,195 

===== Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Dailies 74 3,901,543 

Magazines 3 122,000 



986 



09:40:40 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 2 8 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Publication Type Summary by Province 



Province 



BRITISH COLUMBIA 



MANITOBA 



NEW BRUNSWICK 



NEWFOUNDLAND 



NOVA SCOTIA 



Publication Type 

Community Papers 

Province Totals 

Dailies 
Ethnic 
Magazines 
Community Papers 

Province Totals 

Dailies 
Magazines 
Community Papers 

Province Totals 

Dailies 

Community Papers- 
Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 



Province Totals 
NORTHWEST TERRITORIE Community Papers 

Province Totals 



No. of Clips Circulation 



81 




370,676 


158 


4 


,394,219 


53 


2 


,255,294 


1 




10,000 


5 




122,000 


117 


2 


,227,981 


176 


4 


,615,275 


25 


1 


,302,344 


4 




105,000 


33 




141,992 


62 


1 


,549,336 


19 




580,317 


30 




149,597 


49 




729,914 


7 




231,745 


13 




73,650 


20 




305,395 


30 




695,639 


27 




158,553 


57 




854,192 


8 




26,225 


8 




26,225 



09:40:40 28 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 2 9 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR' 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Publication Type Summary by Province 



Province 
ONTARIO 



Publication Type 

Dailies 
Ethnic 
Magazines 
Community Papers 

Province Totals 



PRINCE EDWARD ISLAND Dailies 

Community Papers 



Province Totals 

Dailies 
Ethnic 
Magazines 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 



QUEBEC 



SASKATCHEWAN 



YUKON TERRITORY 



No. of Clips Circulation 



157 


7,134,464 


5 


142,000 


6 


145,500 


136 


1,395,484 


304 


8,817,448 


11 


171, 000 


2 


3,398 


13 


174,398 


20 


2,140,888 


1 


23,000 


2 


120,000 


37 


812,869 


60 


3,096,757 


27 


855,226 


50 


181,293 


77 


1,036,519 


1 


4,200 


1 


9,317 



13,517 



Grand Totals 



986 



25,613,195 



15:22:08 26 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNN^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



Issue 
Date 



Publication 



CLIP DETAILS 



Liverpool, NS 



24Apr96 The Advance (Liverpool] 
Mailing Date: 28May96 



15May96 The Hants Journal, Windsor, NS 

01May96 The Casket, Antigonish, NS 

14May96 The Advertiser (Kentville) , Kentville, 

01May96 The Hants Journal, Windsor, NS 

10May96 The Vanguard, Yarmouth, NS 

Mailing Date: 04Jun96 

08May96 The Inverness Oran, Inverness, NS 

20May96 Lighthouse Log, Bridgewater, NS 

15May96 The Inverness Oran, Inverness, NS 

08May96 Pictou Advocate, Pictou, NS 

Mailing Date: llJun96 

21May96 The Advertiser (Kentville) , Kentville, 

22May96 Digby Courier, Digby, NS 

22May96 The Advance (Liverpool), Liverpool, NS 

21May96 The Weekly Record, Truro, NS 

25May96 The Citizen (Amherst) , Amherst, NS 

Mailing Date: 18Jun96 



NS 



NS 



62127 

67-72100-1005 

46215 

8166D 

1996 CENSUS, 

SUB -ACCOUNT, NOVA SCOTIA 

WEEKLIES 



Circulation Type Qty 



3,900 


W 


1 


Sub Total 


1 


5,354 


W 


1 


7,200 


W 


1 


8,960 


W 


1 


5,354 


W 


2 


15,500 


W 


1 


Sub Total 


6 


5,299 


W 


1 


21,887 


W 


1 


5,299 


W 


1 


4,781 


W 


1 


Sub Total 


4 


8,960 


W 


1 


4,025 


W 


1 


3,900 


W 


1 


4,800 


W 


1 


7,400 


W 


1 


Sub Total 


5 



Grand Total 

=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 

Community Papers 16 112,619 

Grand Totals 16 112,619 



16 



15:22:08 26 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update)' 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62127 

67-72100-1005 

46215 

8166D 

1996 CENSUS, 

SUB -ACCOUNT, NOVA SCOTIA 

WEEKLIES 



Province 
NOVA SCOTIA 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Community Papers 16 112,619 

Province Totals 16 112,619 



Grand Totals 



16 



112,619 



15:22:07 26 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62126 

67-72100-1005 

46214 

8166C 

1996 CENSUS, 

SUB -ACCOUNT, QUEBEC 

WEEKLIES/MAGS. 



Issue 
Date 

2 8 Apr 9 6 
2 8Apr96 
2 8Apr96 



06May96 
08May96 
05May96 
08May96 
05May96 
04May96 
03May96 
2 7Apr96 
02May96 



5May96 
05May96 
12May96 
12May96 
02May96 
07May96 
05May96 
05May96 
llMay96 
08May96 
llMay96 
08May96 
llMay96 
15May96 
8May96 
15May96 



CLIP DETAILS 



Publication 



Circulation Type Qty 



L'Hebdo Journal, Cap-De-La-Madeleine, PQ 

Le Lac St -Jean, Alma, PQ 

Progres Echo Dimanche, Rimouski, PQ 

Mailing Date: 28May96 

Senior Times, Montreal, PQ 

La Voix Gaspesienne, Matane, PQ 

Bon jour Dimanche, Hull, PQ 

The Monitor (Montreal) , Montreal, PQ 

L'Hebdo Journal, Cap -De -La -Madeleine, PQ 

Tribune/Express, Lachute, PQ 

Le Radar, Iles-De-La-Madeleine, PQ 

Objectif Plein-Jour, Bale Comeau, PQ 

Presse Cote-Nord, Sept-Iles, PQ 

Mailing Date: 04Jun96 

Gaspe Peninsula "Spec", New Carlisle, PQ 

Le Nord Est, Bale Comeau, PQ 

Le Riverain (Ste-Anne) , Ste-Anne-des-Monts, PQ 

Info Dimanche, Riviere -du- Loup, PQ 

Cdn. Jewish News (Montreal) , Montreal, PQ 

Le Courrier De St-Hyacinthe, St -Hyacinths, PQ 

Le Courrier De Portneuf, Donnacona, PQ 

Courrier-Sud, Nicolet, PQ 

Beauport Express, Beauport, PQ 

Le Rimouskois, Rimouski, PQ 

lere Edition Du Sud-Ouest, Vaudreuil, PQ 

The Chronicle (Pte. Claire), Pointe Claire, PQ 

Le Nord- Info, Ste-Therese, PQ 

The Gleaner, Huntingdon, PQ 

Front i ere de Rouyn Noranda, Rouyn-Noranda, PQ 

Le Clairon de Ste-Hyacinthe, St-Hyacinthe, PQ 



57,864 


W 


1 


19,900 


W 


. 1 


27,900 


W 


1 


Sub Total 


3 


30,000 


M 


1 


5,500 


W 


1 


77,000 


W 


1 


29,500 


W 


1 


57,864 


W 


1 


10,600 


W 


1 


3,000 


W 


1 


15,372 


W 


1 


6,420 


w 


1 


Sub Total 


9 


3,500 


w 


1 


12,377 


w 


2 


6,357 


w 


1 


20,515 


w 


1 


23,000 


E 


1 


14,500 


W 


1 


27,079 


W 


1 


20,071 


W 


1 


39,051 


W 


1 


23,645 


W 


1 


34,411 


w 


2 


18,776 


w 


1 


47,730 


w 


1 


5,000 


w 


1 


8, 000 


w 


2 


22,100 


w 


1 



15:22:08 26 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220. 

2 6 Jun 9 6 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY ^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



================================= CLIP DETAILS 

Issue 
Date 



16May96 
15May96 
05May96 
12May96 
23May96 
05May96 
04May96 



05May96 
14May96 



Publication 

Presse Cote-Nord, Sept-Iles, PQ 

L'Echo Du Nord, St -Jerome, PQ 

Le Richelieu Dimanche, St- Jean, PQ 

L'Appel, Quebec, PQ 

Voir Montreal, Montreal, PQ 

L'Echo De Frontenac, Lac Megantic, PQ 

La Seigneurie, Boucherville, PQ 

Mailing Date: llJun96 

Courrier-Sud, Nicolet, PQ 
Flambeau De L ' Est , St. Leonard, PQ 

Mailing Date: 18Jun96 



62126 

67-72100-1005 

46214 

8166C 

1996 CENSUS, 

SUB -ACCOUNT, QUEBEC 

WEEKLIES/MAGS. 



Circulation Type Qty 



6,420 


W 


1 


8,600 


W 


1 


33,794 


W 


1 


53,993 


W 


1 


90,000 


M 


1 


9,059 


W 


1 


20,500 


W 


1 


Sub Total 


26 


20,071 


W 


1 


46,400 


W 


1 


Sub Total 


2 



Grand Total 

=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 

Ethnic 
Magazines 
Community Papers 



40 



1 


23,000 


2 


120,000 


7 


812,869 



Grand Totals 



40 



955,869 



Province 
QUEBEC 



====== Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 



Ethnic 
Magazines 



1 
2 



23,000 
120,000 



15:22:08 26 Jun 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 Jun 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62126 

67-72100-1005 

46214 

8166C 

1996 CENSUS, 

SUB -ACCOUNT, QUEBEC 

WEEKLIES /MAGS. 



Province 



Publication Type Summary by Province ================ 

Publication Type No. of Clips Circulation 

Community Papers 37 812,869 

Province Totals 40 955,869 



Grand Totals 



40 



955,869 



09:12:36 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 



04Jun96 
llJun96 
17Jun96 
16Jun96 
17Jun96 
05Jun96 
05Jun96 
05Jun96 
22May96 
24May96 
03Jun96 
03Jun96 
15May96 
05Jun96 
07Jun96 
07Jun96 
09Jun96 
09Jun96 
19Jun96 
10Jun96 
05Jun96 
04Jun96 
13Jun96 
04Jun96 
04Jun96 
14Jun96 
06Jun96 



Publication 

Brant News, Brant ford, ON 

Alberni Valley Times, Port Alberni , BC 

Evening Times -Globe, Saint John, NB 

The Intelligencer, Belleville, ON 

The Gazette, Montreal, PQ 

Weyburn Review, Weyburn, SK 

The Edmonton Journal, Edmonton, AB 

The Daily News, Kamloops, BC 

The Bulletin (Bridgewater) , Bridgewater, NS 

Spruce Grove This Week, Spruce Grove, AB 

The Rossburn Review, Shoal Lake, MB 

The Birtle Eye-Witness, Shoal Lake, MB 

The Exeter Times -Advocate, Exeter, ON 

Tisdale Recorder, Tisdale, SK 

Chilliwack Times, Chilliwack, BC 

The Morning Star, Vernon, BC 

The Intelligencer, Belleville, ON 

The Examiner, Peterborough, ON 

The London Free Press, London, ON 

The Examiner, Peterborough, ON 

Fort McMurray Today, Fort McMurray, AB 

The Killarney Guide, Killarney, MB 

Le Devoir, Montreal, PQ 

Gazette News, Baldur, MB 

The Western Canadian, Manitou, MB 

The Winnipeg Sun, Winnipeg, MB 

Pride Newspaper, Scarborough, ON 



irculation 


T^ 


32,112 


W 


7,400 


D 


34,000 


D 


18,500 


D 


158,493 


D 


5,765 


W 


172,000 


D 


18,000 


D 


8,530 


W 


6,836 


W 


1,500 


W 


1,500 


W 


5,000 


W 


2,500 


W 


25,500 


W 


28,443 


W 


18,500 


D 


26,247 


D 


106,129 


D 


26,247 


D 


7,220 


D 


2,300 


W 


39,000 


D 


1,460 


W 


1,900 


W 


50,000 


D 


25,000 


E 



Qty 

1 
1 
1 

1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
1 



09:12:37 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416) 750-2220 
27 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

16Jun96 
01Jun96 
04Jun96 
04Jun96 
08Jun96 
2 9May96 
20Jun96 
05Jun96 
05Jun96 
12Jun96 
27Jun96 
llJun96 



19Jun96 
05Jun96 
05Jun96 
19Jun96 
26Jun96 
09Jun96 
26Jun96 
18Jun96 
2 6Jun96 
26Jun96 
20Jun96 
14Jun96 



CLIP DETAILS ============== 



Publication 

The Gazette, Mont 
Beach Town Crier, 
The Russell Banne 
Carberry News -Exp 
Times -Journal, St 
North Shore News, 
The Calgary Sun, 
The Star & Times, 
Didsbury Review, 
North Island Gaze 
The Toronto Sun, 
Brant News, Brant 



Circulation Type Qty 



real, PQ 

Toronto, ON 
r, Russell, MB 
ress, Carberry, MB 
Thomas , ON 

North Vancouver, BC 
Calgary, AB 

Swan River, MB 
Didsbury, AB 
tte. Port Hardy, BC 
Toronto, ON 
ford, ON 



Mailing Date: 02Jul96 

Guelph Tribune, Guelph, ON 

La Voix Acadienne, Summerside, PE 

Boissevain Recorder, Boissevain, MB 

Brandon Sun, Brandon, MB 

The Hamilton Spectator, Hamilton, ON 

Scope Newspaper, Slave Lake, AB 

The Vancouver Sun, Vancouver, BC 

Journal Pioneer, Summerside, PE 

The London Free Press, London, ON 

Times-Colonist, Victoria, BC 

Journal Pioneer, Summerside, PE 

Courtenay Comox Valley Record, Courtenay, 



BC 



158,493 


D 


1 


30,000 


W 


1 


1,987 


W 


1 


1,339 


W 


1 


9,500 


D 


1 


61,554 


W 


1 


67,960 


D 


1 


4,756 


W 


1 


1,603 


W 


1 


3,500 


W 


1 


250,517 


D 


1 


32,112 


W 


1 


Sub Total 


40 


33,890 


W 


1 


1,200 


W 


1 


2,100 


W 


1 


18,500 


D 


1 


111,500 


D 


1 


1,950 


W 


1 


222,401 


D 


1 


11,000 


D 


1 


106,129 


D 


1 


73, 000 


D 


1 


11,000 


D 


1 


18,005 


W 


1 



09:12:37 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

27 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



CLIP DETAILS 



Issue 
Date 

llJun96 
18Jun96 
10Jun96 
llJun96 
18Jun96 



06Jul96 
01Jun96 
19Jun96 
26Jun96 
28Jun96 
12Jun96 
03Jul96 
30Jun96 
23Jun96 
llJun96 
03Jul96 
25Jun96 
19Jun96 
30Jun96 



10Jul96 
05Jul96 



Publication 



North Thompson Times, Clearwater, BC 
Miramichi Leader, Miramichi, NB 
Westlock News , Westlock, AB 
The Advocate, Athabasca, AB 
Land O' Lakes Sun, Marmora, ON 

Mailing Date: 09Jul96 

The Gazette, Montreal, PQ 

Alberta Native News, Edmonton, AB 

Surrey/North Delta Now, Surrey, BC 

Burnaby Now, Burnaby, BC 

L'Acadie Nouvelle, Caraquet , NB 

The Brooks Bulletin, Brooks, AB 

The Calgary Herald, Calgary, AB 

The Sudbury Star, Sudbury, ON 

Le Journal de Quebec, Ville Vanier, PQ 

Fairview Post, Fairview, AB 

The Hamilton Spectator, Hamilton, ON 

La Presse, Montreal, PQ 

Glencoe-Alvinston Transcript, Glencoe, ON 

The Gazette, Montreal, PQ 

Mailing Date: 16Jul96 

The Leader Post, Regina, SK 
The Daily News, Chatham, ON 



Circulation 


Type 


Qty 


3,822 


W 


1 


7,909 


W 


1 


4,565 


W 


1 


5,000 


W 


1 


6,755 


W 


1 


Sub Total 


17 


158,493 


D 


1 


12,000 


E 


1 


105,000 


W 


1 


46,292 


W 


1 


20,000 


D 


1 


5,537 


W 


1 


118,862 


D 


1 


28,000 


D 


1 


102,405 


D 


1 


3,928 


W 


1 


111,500 


D 


1 


210,000 


D 


1 


2,964 


W 


1 


158,493 


D 


1 


Sub Total 


14 


65,813 


D 


1 


16,900 


D 


1 



09:12:38 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY-S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



================================= CLIP DETAILS 

Issue 
Date 



Publication 



02Jul96 Miramichi Leader, Miramichi, NB 

10Jul96 The Hamilton Spectator, Hamilton, 

19Jun96 Terrace Standard, . Terrace, BC 

06 Jul 9 6 Brandon Sun, Brandon, MB 

26Jun96 Coquitlam Now, Coquitlam, BC 

15Jul96 The Toronto Sun, Toronto, ON 

01Jul96 The Annex Gleaner, Toronto, ON 

28Jun96 The Beacon Herald, Stratford, ON 

Mailing Date: 23Jul96 



Circulation Type Qty 



ON 



7,909 


W 


1 


111,500 


D 


1 


8,000 


W 


1 


18,500 


D 


1 


48,500 


W 


1 


250,517 


D 


1 


24,750 


W 


1 


13,500 


D 


1 


Sub Total 


10 



Grand Total 
=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 



Dailies 

Ethnic 

Community Papers 

Grand Totals 



39 3,106,219 
2 37,000 

40 598,273 



81 3,741,492 



81 



09:12:38 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES. BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



========= Publication Type Summary by Province 



Province 
ALBERTA 



BRITISH COLUMBIA 



MANITOBA 



NEW BRUNSWICK 



NOVA SCOTIA 



ONTARIO 



Publication Type 

Dailies 

Ethnic 

Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Dailies 
Community Papers 

Province Totals 

Community Papers 

Province Totals 

Dailies 

Ethnic 

Community Papers 

Province Totals 



No. of Clips Circulation 



4 


366,042 


1 


12,000 


7 


29,419 


12 


407,461 


4 


320,801 


10 


348,616 


14 


669,417 


3 


87,000 


9 


18,842 


12 


105,842 


2 


54,000 


2 


15, 818 


4 


69,818 


1 


8,530 


1 


8,530 


16 


1,205,186 


1 


25,000 


8 ■ 


167,583 


25 


1,397,769 



09:12:38 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 
27 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 01 Aug 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Publication Type Summary by Province ===== 



Province 



Publication Type 



No. of Clips Circulation 



PRINCE EDWARD ISLAND Dailies 

Community Papers 



QUEBEC 



SASKATCHEWAN 



Province Totals 

Dailies 

Province Totals 

Dailies 
Community Papers 

Province Totals 
Grand Totals 



2 

1 


22 

1 


000 
200 


3 


23 


200 


7 


985, 


377 


7 


985 


377 


1 
2 


65, 
8, 


813 
265 


3 


74, 


078 


81 


3,741, 


492 



09:03:16 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG^ lOTH FLOOR 

SECTION B, TUNNY ^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



Issue 
Date 



========================== CLIP DETAILS ====== 

Publication 
22May96 The Bulletin (Bridgewater) , Bridgewater, NS 

Mailing Date: 02Jul96 
26Jun96 The Daily News, Halifax, NS 

Mailing Date: 09Jul96 



62127 

67-72100-1005 

46215 

8166D 

1996 CENSUS, 

SUB -ACCOUNT, NOVA SCOTIA 

WEEKLIES 



Circulation Type Qty 

8,530 W 1 

Sub Total 1 

26,857 D 1 

Sub Total 1 



Province 
NOVA SCOTIA 



Grand Total 
=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 

Dailies 1 26,857 

Community Papers 1 8,530 

Grand Totals 2 35,387 

===== Publication Type Summary by Province ================= 

Publication Type No. of Clips Circulation 

Dailies 1 26,857 

Community Papers 1 8,530 

Province Totals 2 35,387 

Grand Totals 2 35,387 



OS: 03 :16 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
26 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



CLIP DETAILS 



Issue 
Date 



Publication 



06Jun96 Pride Newspaper, Scarborough, ON 

01Jun96 Beach Town Crier, Toronto, ON 

04Jun96 Brant News, Brantford, ON 

IlJun96 Brant News, Brantford, ON 

Mailing Date: 02Jul96 

18Jun96 Land 0' Lakes Sun, Marmora, ON 
19Jun96 Guelph Tribune, Guelph, ON 

Mailing Date: 09Jul96 
19Jun96 Glencoe-Alvinston Transcript, Glencoe, ON 

Mailing Date: 16Jul96 
01Jul96 The Annex Gleaner, Toronto, ON 

Mailing Date: 23Jul96 



62124 

67-72100-1005 

46213 

8166B 

1996 CENSUS, ONTARIO 

SUB -ACCOUNT 



Circulation Type Qty 



25,000 E 

30,000 W 

32,112 W 

32,112 W 

Sub Total 



6,755 
33,890 



W 
W 



Sub Total 
2,964 W 
Sub Total 
24,750 W 
Sub Total 



1 

1 
1 
1 



1 
1 

2 

1 
1 
1 
1 



Grand Total 



M.H. Media Monitoring Limited 
0^:03:16 29 Jul 1996 * Detailed Billing Report * Page 

Open Report (No Update) 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 

26 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE Customer No 



62124 

67-72100-1005 

46213 



RH COATES BLDG, lOTH FLOOR Customer PO ; 

SECTION B, TUNNY ^S PASTURE Topic Order: 

OTTAWA, ON Reference: 8166B 

KIA 0T6 Remarks: 1996 CENSUS, ONTARIO 

Expiry Date: 31 Jul 96 SUB-ACCOUNT 



=========== Publication Type Summary ================ 

Publication Type No. of Clips Circulation 

Ethnic 1 25,000 

Community Papers 7 162,583 



Grand Totals 8 187,583 



=================== Publication Type Summary by Province ================ 

Province Publication Type No. of Clips Circulation 

ONTARIO Ethnic 

Community Papers 

Province Totals 
Grand Totals 



1 

7 


25,000 
162,583 


8 


187,583 


8 


187,583 



09:03:15 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
26 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY ^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62123 

67-72100-1005 

46212 

8166A 

ALBERTA SUB -ACCOUNT, 

MAILED CLIPPINGS 



Issue 
Date 

03Jun96 

05Jun96 

24May96 

05Jun96 

04Jun96 

04Jun96 

04Jun96^ 

04Jun96 

05Jun96 

03Jun96 

05Jun96 

04Jun96 



09Jun96 
10Jun96 
12Jun96 
llJun96 
05Jun96 



llJun96 
01Jun96 
12Jun96 



CLIP DETAILS 



Publication 



The Rossburn Review, Shoal Lake, MB 

Weyburn Review, Weyburn, SK 

Spruce Grove This Week, Spruce Grove, 

Tisdale Recorder, Tisdale, SK 

Gazette News, Baldur, MB 

Carberry News -Express, Carberry, MB 

The Western Canadian, Manitou, MB 

The Killarney Guide, Killarney, MB 

The Star & Times, Swan River, MB 

The Birtle Eye-Witness, Shoal Lake, MB 

Didsbury Review, Didsbury, AB 

The Russell Banner, Russell, MB 

Mailing Date: 02Jul96 

Scope Newspaper, Slave Lake, AB 
Westlock News , Westlock, AB 
The Nipawin Journal, Nipawin, SK 
The Advocate, Athabasca, AB 
Boissevain Recorder, Boissevain, MB 

Mailing Date: 09Jul96 

Fairview Post, Fairview, AB 
Alberta Native News, Edmonton, AB 
The Brooks Bulletin, Brooks, AB 

Mailing Date: 16Jul96 



AB 



Circulation Type Qty 



1,500 


W 


1 


5,765 


W 


1 


6,836 


W 


1 


2,500 


W 


1 


1,460 


W 


1 


1,339 


W 


1 


1,900 


W 


1 


2,300 


W 


1 


4,756 


W 


1 


1,500 


W 


1 


1,603 


W 


1 


1,987 


W 


1 


Sub Total 


12 


1,950 


W 


1 


4,565 


W 


1 


4,800 


W 


2 


5,000 


w 


1 


2,100 


w 


1 


Sub Total 


6 


3,928 


w 


1 


12,000 


E 


1 


5,537 


W 


1 


Sub Total 


3 



Grand Total 



21 



09:03:15 29 Jul 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
26 Jul 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNY "S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Jul 96 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



62123 

67-72100-1005 

46212 

8166A 

ALBERTA SUB -ACCOUNT, 

MAILED CLIPPINGS 



:======================== Publication Type Summary ================ 

Publication Type No. of Clips Circulation 



Ethnic 
Community Papers 

Grand Totals 



1 
20 



12,000 
61,326 



21 



73,326 



=================== Publication Type Summary by Province 



Province 
ALBERTA 



MANITOBA 



SASKATCHEWAN 



Publication Type 

Ethnic 
Community Papers 

Province Totals 

Community Papers 

Province Totals 

Community Papers 

Province Totals 

( 
Grand Totals 



No. of Clips Circulation 



1 


12 


000 


7 


29 


419 


8 


41 


419 


9 


18 


842 


9 


18 


842 


4 


13 


065 


4 


13 


065 


21 


73 


326 



08:39:45 28 Aug 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 



Page 



Open Report 

Division 

Telephone 

Billing Date 



(No Update) 
100 

(416)750-2220 
27 Aug 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 97 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Issue 
Date 

26Jul96 
30Jun96 
31Jul96 
10Jul96 
29Jul96 
22Jul96 



26Jul96 
26Jul96 
26Jul96 
26Jul96 
26Jul96 
26Jul96 
26Jul96 
26Jul96 
26JU196 
26Jul96 
24Jul96 
03Aug96 



17Aug96 
08 Aug 9 6 
31Jul96 



CLIP DETAILS ====== 



Publication 



The Toronto Sun, Toronto, ON 

The Grove Examiner, Spruce Grove, AB 

The Toronto Sun, Toronto, ON 

Stettler Independent, Stettler, AB 

The Toronto Sun, Toronto, ON 

The Toronto Sun, Toronto, ON 

Mailing Date: 06Aug96 

The Beacon Herald, Stratford, ON 

The Nugget, North Bay, ON 

The Standard, St. Catharines, ON 

The Examiner, Peterborough, ON 

Kitchener-Waterloo Record, Kitchener, ON 

The Daily News, Chatham, ON 

Observer, Sarnia, ON 

Review, Niagara Falls, ON 

Northern Daily News, Kirkland Lake, ON 

Daily Miner and News, Kenora, ON 

The Haldimand Press, Hagersville, ON 

The Globe and Mail, Toronto, ON 

Mailing Date: 13Aug96 

The Toronto Sun, Toronto, ON 

The London Free Press, London, ON 

The Markdale Standard, Markdale, ON 



Circulation 


Type 


Qty 


250,517 


D 


1 


5,000 


W 


1 


250,517 


D 


1 


4,100 


W 


1 


250,517 


D 


1 


250,517 


D 


1 


Sub Total 


6 


13,500 


D 


1 


21,740 


D 


1 


38,000 


D 


1 


26,247 


D 


1 


72,000 


D 


1 


16,900 


D 


1 


24,000 


D 


1 


20,000 


D 


1 


5,600 


D 


1 


5,200 


D 


1 


4,450 


W 


1 


330,030 


D 


1 


Sub Total 


12 


250,517 


D 


1 


107,701 


D 


1 


2,000 


W 


1 



08:39:46 28 Aug 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Aug 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 97 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



Issue 
Date 

31Jul96 
12 Aug 9 6 



31Jul96 
07 Aug 9 6 
31Jul96 
11 Aug 9 6 



CLIP DETAILS 



Publication 



Almonte Gazette, Almonte , ON 
Maclean's, Toronto, ON 

Mailing Date: 20Aug96 

L'Echo Abitibien, Val D'Or, PQ 
The Napanee Beaver, Napanee, ON 
Vancouver Echo, Vancouver, BC 
Ottawa Sun, Ottawa, ON 

Mailing Date: 27Aug96 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Circulation Type Qty 



2,962 


W 


■ 1 


510,000 


M 


1 


Sub Total 


5 


17,500 


W 


2 


4,295 


W 


1 


56,067 


W 


1 


51,518 


D 


1 


Sub Total 


5 



Grand Total 

=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 

Dailies 18 1,985,021 

Magazines \ 1 510,000 

Community Papers 9 96,374 

Grand Totals 28 2,591,395 



28 



08:39:46 28 Aug 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416)750-2220 
27 Aug 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 97 



Customer No 
Customer PO 
Topic Order 
Reference: 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Province 
ALBERTA 

BRITISH COLUMBIA 



Publication Type Summary by Province ====== 

Publication Type 
Community Papers 



ONTARIO 



QUEBEC 



Province Totals ■ 

Community Papers 

Province Totals 

Dailies 
Magazines 
Community Papers 

Province Totals 

Community Papers 

Province Totals 

Grand Totals 



No. of Clips Circulation 

2 9,100 

2 9,100 

1 56,067 

1 56,067 



18 

1 
4 



1,985,021 

510, 000 

13,707 



23 
2 
2 



2,508,728 
17, 500 
17,500 



28 



2, 591,395 



15:12:30 27 Sep 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 

Telephone 

Billing Date 



100 

(416) 750-2220 
27 Sep 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNELS PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 97 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



================================= CLIP DETAILS ===== 

Issue 

Date Publication 

18Aug96 The Grove Examiner, Spruce Grove, AB 
21Aug96 The Tribune (Campbellton) , Campbellton, NB 

Mailing Date: 10Sep96 

30Aug96 Christian Courier, St. Catharines, ON 

01Sep96 Technology in Government, Willowdale, ON 

01Sep96 MSOS Journal, Winnipeg, MB 

01Sep96 L'actualite, Montreal, PQ 

Mailing Date: 17Sep96 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



Circulation Type Qty 



5,000 


W 


1 


8,000 


W 


1 


Sub Total 


2 


5,000 


M 


1 


25,000 


M 


1 


30,000 


M 


1 


205,514 


M 


1 


Sub Total 


4 



Grand Total 
=========== Publication Type Summary ======================= 

Publication Type No. of Clips Circulation 

Magazines 4 265,514 

Community Papers 2 13,000 

Grand Totals 6 278,514 



15:12:30 27 Sep 1996 



M.H. Media Monitoring Limited 
* Detailed Billing Report * 

Open Report (No Update) 



Page 



Division 
Telephone 
Billing Date 



100 

(416)750-2220 
27 Sep 96 



STATISTICS CANADA 

ACCOUNTS PAYABLE 

RH COATES BLDG, lOTH FLOOR 

SECTION B, TUNNEY^S PASTURE 

OTTAWA, ON 

KIA 0T6 

Expiry Date: 31 Mar 97 



Customer No 
Customer PO 
Topic Order 
Reference : 
Remarks : 



24668 

67-72100-1005 

22679 

8166 

CENSUS 1991 



=================== Publication Type Summary by Province ========= 



Province 
ALBERTA 

MANITOBA 

NEW BRUNSWICK 

ONTARIO 

QUEBEC 



Publication Type 
Community Papers 
Province Totals 
Magazines 
Province Totals 
Community Papers 
Province Totals 
Magazines 
Province Totals 
Magazines 
Province Totals 



No. of Clips Circulation 

1 5,000 

1 5,000 

1 30,000 

1 30,000 

1 8,000 

1 8,000 

2 30,000 
2 30,000 
1 205,514 
1 205,514 



Grand Totals 



278,514 



1^1 statistics 



Statistique 
Canada 



APPENDK/APPENDICE 2 



File reference no. 
Num6ro de r6f6rence 



Canada 

Memorandum Note de service 

Date October 3 0, 1 995/Le 3 octobre 1 995 

To/A Distribution, 1996 CMT/Diffiision, GGR de 1996 

From/de j^^j^ Sewell, Project Manager, Census Communications / Chargee des AMJk^ -Oit.uJ'^Jt^ 
Subject/Objet Communications du recensement 

HANDLING MEDIA INQUnOES/TRArrEMENT DES 
DEMANDES D'INFORMATION DES MEDIAS 



During the next year, we are going to 
get many calls from the media for all 
sorts of information. How we handle 
these requests will influence the tone 
and maximize the amount of 
coverage the Census receives in both 
the print and broadcast media. 



The best way is through Statistic 
Canada's Media Relations Unit which 
has the experience and a proven track 
record in dealing with the media. 
Media Relations officers can be 
reached at 95 1-4636 from 7:30 am to 
5:00 pm each day. The following 
procedures will assist us in making 
the most of each media contact: 



Au cours de la prochaine annee, les 
medias vont nous appeler souvent 
pour obtenir toutes sortes de 
renseignements. Notre fa^on de leur 
repondre influencera le genre de 
couverture mediatique que recevra le 
recensement et maximisera I'ampleur 
de la couverture dans la presse ecrite 
et electronique. 

La meilleure fa^on de traiter ces 
demandes est de les confier a la 
Sous-section des relations avec les 
medias de Statistique Canada, qui en 
a I'experience et qui a obtenu 
d'excellents resultats a ce chapitre. 
On peut communiquer avec des 
agents de relations avec les medias au 
951-4636 de 7 h 30 a 17 h tous les 
jours. La procedure suivante vous 
aidera a optimiser vos relations avec 
les medias : 



1. If you receive a call directly from a 
reporter, and you are the "expert" on 
the particular subject matter, then go 
ahead and respond. When the 
interview is over, remember to 
contact Media Relations and provide 
the name of the interviewer, the time 



1. Si un joumaliste vous appelle 
directement, et que vous etes le 
specialiste en la matiere, il sufSt de 
lui repondre. Lorsque I'entrevue est 
terminee, communiquez avec les 
Relations avec les medias pour leur 
donner le nom du joumaliste, I'heure 

...12 



9-8000-45: 7-3-90 



-2 



of the interview if radio or television 
and the name of the media outlet. 
This will help us in monitoring and 
tracking census coverage. 



de diffusion (pour la radio et la tele) 
at le nom du media. Ces 
renseignements nous permettront de 
surveiller et de conserver la 
couverture mediatique qu'obtient le 
recensement. 



2. If you are not the "expert", take 
the reporter's name, phone number 
and affiliation and contact Media 
Relations. Explain what information 
is required and a media relations 
officer will ensure that the "proper 
person" phones the reporter back 
promptly. 



3. If you receive a voice message that 
a reporter has phoned you, provide 
Media Relations with the name and 
number. A media relations officer 
will contact the reporter to determine 
his "angle" and then get in touch with 
the appropriate STC source. If it is 
you, the media relations officer will 
be in contact. This provides you with 
time to think and obtain information 
before phoning the reporter back. 



4. If you receive a call from the 
media and you are not the correct 
source but you are pretty sure you 
know who is, do not give the 
reporter the other person's phone 
number to follow up. Instead take 



2. Si vous n'etes pas le specialiste, 
prenez en note les nom, numero de 
telephone et nom de I'employeur du 
joumaliste et communiquez avec les 
Relations avec les medias. Dites-leur 
quelle information est demandee, et 
un agent des relations avec les medias 
veillera a ce que la «persorme 
appropriee» rappelle le joumaliste le 
plus rapidement possible. 

3. Si vous recevez un message d'un 
joumaliste dans votre boite vocale, 
acheminez ses coordonnees aux 
Relations avec les medias. Un agent 
des relations avec les medias 
communiquera avec le joumaliste 
pour connaitre la raison de son appel 
afin de le referer a la personne- 
ressource appropriee. Si vous etes 
cette personne, I'agent des relations 
avec les medias vous le dira. Cela 
vous donnera le temps necessaire 
pour penser a I'information requise et 
I'obtenir avant de rappeler le 
joumaliste. 

4. Si un joumaliste vous appelle et 
que vous n'etes pas la source 
appropriee, mais que vous savez qui 
cela pourrait etre, ne donnez pas le 
numero de la personne en question au 
joumaliste. Donnez plutot le nom du 



./3 



the reporter's name and call Media 
Relations. Explain to the officer who 
you think could handle the enquiry 
and the officer will follow through. 

5. We will be organizing a two-stage 
media training program for 
spokespersons and data contacts. The 
first stage is the general two-day 
departmental course which should be 
taken by both groups. Dates will be 
provided in the next month. The 
second phase is one-on-one practice 
sessions for spokespersons with a 
media relations officer and will cover 
the various situations that you could 
expect to meet in a "real" interview 
situation. 



6. For your information, I have 
attached a copy of Statistics 
Canada's Official Spokesperson 
Policy which is fairly new and which 
you might not have seen yet. Any 
questions on media procedures, 
training or this policy should be 
directed to Media Relations to either 
Lyne Belanger at 951-1199 or Cathy 
Nobleman at 951-1109. 



Thanks. 



joumaliste aux Relations avec les 
medias. Dites a I'agent qui, selon 
vous, pourrait repondre a la 
demande, et celui-ci s'en occupera. 

5. Nous allons mettre sur pied, pour 
les porte-parole officiels et les 
personnes-ressources, un programme 
de formation de deux sessions sur les 
medias. La premiere session 
comprendra le cours habituel de deux 
jours sur les relations avec les 
medias. Les dates de cours vous 
seront communiquees le mois 
prochain. La seconde session, qui 
s'adressera uniquement aux porte- 
parole officiels, sera composee 
d'entrevues simulees avec un agent 
des relations avec les medias. Les 
entrevues simulees couvriront une 
variete de situations susceptibles de 
survenir dans le cadre d'une «vraie» 
entrevue. 

6. A titre d'information, j'ai joint i la 
presente une copie de la Politique 
relative aux porte-parole et aux 
relations avec les medias. Celle-ci est 
relativement nouvelle et peut-etre ne 
I'avez-vous pas encore lue. Si vous 
avez des questions au sujet des 
procedures pour les medias, de la 
formation ou de cette politique, 
veuillez communiquer avec les 
Relations avec les medias, soit avec 
Lyne Belanger, au 951-1 199, ou avec 
Cathy Nobleman, au 951-1 109. 

Merci. 



Attachment 



Piece jointe 



c.c. 



W.R. Smith 
J. Beckstead 



L. Belanger 
C. Nobleman 



1.7 POLICY ON SPOKESPERSONS AND MEDIA RELATIONS 

FoUcy 

Statistics Canada is a professional, objective agency engaged in information dissemination. It is 
therefore our policy to accede to media requests for interviews and to provide comments on 
program issues and data interpretation. 

All spokespersons and data contacts speak for attribution. OfF-the-record background briefings 
or interviews are not permitted under any circumstance. 

Definitions 

1 . "Official spokespersons" are persons designated by the Chief Statistician to respond to 
media inquiries on cross-cutting issues. 

2. "Data contacts" are professional staff named in The Daily or delegated by senior managers 
to provide the day-to-day explanation and interpretation of data. 

3 . "Working journalists" refers to media reporters and crew working on site at Statistics 
Canada to generate news coverage (excluding journalists appearing at Statistics Canada in 
an advisory role or capacity). 

4. "Interviews" include print, open-line, live and taped television or radio. 

Roles and Responsibilities 

1. Chief Statistician: 

Designates official spokespersons on a case-by-case basis for all cross-cutting 
issues that might arise concerning the agency's operations and policies. 

2. All Divisions: 

Provide data contacts for each Daily release whether they be major releases or data 
availability announcements; 

Ensure that data contacts named in The Daily are in their office on day of release 
and are readily accessible by telephone; 



Ensure that data contacts are available to respond to English and French media 
requests; 

Inform Communications Division when media interviews extend beyond normal 
requests for information or interpretation of data (i.e. involving issues that might 
affect the Agency's public image) if possible, in advance, so that an official 
spokesperson can be designated by the Chief Statistician and media coverage can 
be monitored; 

Develop materials or events destined for media in collaboration with 
Communications Division or with regional communications staff; 

Advise Communications Division of erroneous or misleading coverage so that a 
response to the media may be prepared; 

Arrange for Communications Division to accompany working journalists whenever 
on-site interviews or filming are taking place; 

Alert Communications Division to media coverage that is not included in the News 
Briefs media monitoring package; 

Ensure that spokespersons and data contacts have or obtain necessary training to 
do media interviews. 



3. Spokespersons: 

Respond to cross-cutting questions on policy and program issues; 

Advise Communications Division when granting interviews or accepting a 
speaking engagement that is likely to generate media coverage (if possible, in 
advance); 

Advise Communications Division of any concerns regarding possible erroneous or 
misleading media reports resulting from an interview, whether it be through 
misunderstanding of data or issues, negative angles or line of questioning. 

4. Communications Division and regional communications staff: 

Disseminate all release materials to the news media; 

Alert senior management to evolving or current cross-cutting issues; 

Consult, if necessary, with senior managers to identify the most appropriate 



spokesperson for requested interviews; 

Provide advice and media training to spokespersons or data contacts as necessary; 

Assist data specialists in developing materials destined for the media and distribute 
these materials to the media; 

Provide comprehensive monitoring reports on major media outlets to senior 
management and arrange for special media monitoring services, tapes and/or 
transcripts on request; 

Monitor media coverage resulting from intervdews or public appearances by 
spokespersons to permit rapid response to misleading or erroneous reporting; 

Accompany working journalists when they are on Statistics Canada's premises for 
either interviews or Agency events. 



Inqpirics 

Inquiries concerning this policy are to be directed to the Director, Communications Division 
(951-2808) or the Manager, Official Release and Media Relations (951-8224). 



1.7 POLITIQUE RELATIVE AUX PORTE-PAROLE ET AUX RELATIONS AVEC 
LES MEDIAS 

Politique 

Statistique Canada est un organisme professionnel et objectif dont Tune des fonctions est de 
difRiser de I'information. Sa politique est done d'accorder les interviews que soUicitent les madias 
ainsi que de commenter la nature des programmes et I'interpretation des donnees. 

Les porte-parole et les personnes-ressources s'expriment a titre ofBciel. II leur est interdit de tenir 
des reunions d'information ou des interviews a caractere non officiel. 



Definitions 

1 . Les «porte-parole officiels» sont des personnes que designe le statisticien en chef pour 
repondre aux demandes des medias portant sur des questions qui relevent de I'autorit^ de 
plus d'une personne a Statistique Canada. 

2. Les «<personnes-ressources» se composent du personnel professionnel dont le nom figure 
dans Le Quotidien ou que la haute direction a designe pour foumir, au jour le jour, des 
explications ou interpreter des donnees. 

3. Les «joumalistes depeches sur les lieux de travail» designent les joumalistes et leur equipe 
technique qui viennent sur place, a Statistique Canada, dans le but de preparer un 
reportage. (Ce groupe ne comprend pas les joumalistes presents a Statistique Canada a 
titre de consultants.) 

4. Les "interviews" designent les interviews accordees a la presse ecrite, aux tribunes 
telephoniques et aux emissions televisees ou radiophoniques en direct ou en dififere. 



Roles et responsabilites 

1 . Statisticien en chef 

Designe les porte-parole officiels de fa9on ponctuelle pour toutes les questions 
relevant de I'autorite de plus d'une personne a Statistique Canada qui pourraient 
etre soulevees au sujet des activites ou des politiques de I'organisme. 

2. Toutes les divisions 

Designent les personnes-ressources responsables des communiques publics dans 
Le Quotidien, qu'il s'agisse des principaux communiques ou de I'annonce des 



donnees disponibles; 

S'assurent que les personnes-ressources dont le nom figure dans Le Quotidien sont 
a leur bureau le jour de la diffusion des donnees et qu'elles peuvent etre jointes par 
telephone rapidement; 

S'assurent que les personnes-ressources sont capables de repondre en fran9ais et en 
anglais aux demandes des medias; 

Informent la Division des communications, d'avance, si possible, des cas ou les 
interviews sollicitees par les medias debordent du cadre habituel des demandes 
d'information ou d'interpretation des donnees (c'est-a-dire lorsqu'il s'agit de 
questions pouvant porter atteinte a I'image publique de Statistique Canada) de 
fapon a ce que le statisticien en chef puisse designer un porte-parole officiel et que 
Ton surveille la couverture mediatique; 

Preparent le materiel ou les evenements destines aux medias, de concert avec la 
Division des communications ou le personnel des bureaux regionaux affecte aux 
communications; 

Signalent a la Division des communications les informations erronees ou 
trompeuses relevees dans la couverture mediatique afin que Ton prepare une 
reponse aux medias; 

S'assurent qu'un membre du personnel de la Division des communications 
accompagne les joumalistes depeches sur les lieux de travail a chaque fois que des 
interviews ou des toumages ont lieu sur place; 

Signalent a la Division des communications toute couverture mediatique obtenue 
qui n'aurait pas ete incluse dans le programme de surveillance des reportages des 
medias Les actualites; 

Veillent a ce que les porte-parole et les personnes-ressources possedent ou 
acquierent la formation necessaire pour donner des interviews. 



3. Porte-parole 



Repondent aux questions relevant de I'autorite de plus d'une personne a Statistique 
Canada qui portent sur les enjeux lies aux politiques et aux programmes; 

Previennent d'avance, si possible, la Division des communications lorsqu'ils 
acceptent de donner une interview ou de presenter une allocution qui risque de 
susciter une couverture mediatique; 



Signalent a la Division des communications toute interview qui risque de donner 
lieu a des affirmations erronees ou trompeuses de la part des medias, a la suite 
d'une mauvaise comprehension des donnees ou des enjeux, de I'adoption d'un point 
de vue negatif ou de Tangle biaise des questions posees. 



Division des communications et agents de communication regionaux 

Distribuent tout le materiel de diffusion destine aux medias; 

Signalent aux cadres superieurs les questions en evolution ou en cours et relevant 
de I'autorite de plus d'une personne a Statistique Canada; 

Consultent les cadres superieurs, s'il y a lieu, afin d'identifier les porte-parole qui 
sont les plus aptes a donner des interviews; 

Foumissent, au besoin, aux porte-parole ou aux personnes-ressources des conseils 
et une formation en relations avec les medias; 

Aident les specialistes en matiere de donnees a preparer le materiel destine aux 
medias et en assurent la distribution a ces demiers; 

Foumissent aux cadres superieurs des rapports de surveillance mediatique 
complets des principaux medias et prennent les arrangements necessaires afin de 
foumir, sur demande, des services speciaux de surveillance des medias, des bandes 
ou des transcriptions; 

Surveillent la couverture mediatique a la suite des interviews ou de I'intervention 
des porte-parole, de fa9on a reagir rapidement aux reportages comportant des 
informations erronees ou trompeuses; 

Accompagnent les joumalistes depeches a Statistique Canada pour obtenir des 
interviews ou pour assister a des evenements. 



Renscignements 

Pour obtenir plus de renseignements sur la politique enoncee ci-dessus, veuillez communiquer 
avec le directeur de la Division des communications (951-2808) ou avec le chef de la Section de 
la diffusion ofiFicielle et des relations avec les medias (951-8224). 



APPENDIX/APPENDICE 3 
INDEX 



Aboriginal Population 

-Aboriginal Peoples Survey (APS), Q. 16 

-benefits of census to, Q. 1, 2 

-BillC-31,Q. 14, 17 

-cost of data to, Q. 11, 12 

-Department of Indian Affairs and Northern Development (DIAND), Q. 9, 10, 14, 15 

- see also addendum at end of chapter 
-enumeration of, Q. 3, 6, 8, 15 
-hiring, Q. 7 

-Indian Register, Q. 10, 14, 15, 17 
-refusal to complete questionnaire, Q. 8, 18, 19 
-requirement to respond to questionnaire, Q. 4, 5, 6 
-sampling, Q. 6 

Access to Census Records 

-confidentiality, Q. 2, 3, 4, 1 1 
-laws governing, Q. 2, 3, 5 
-microfilming of questionnaires, Q. 9, 10 
-shredding of questionnaires, Q. 7, 8, 12 
-where to access records, Q. 1 

Activity Limitations 

-Health and Activity Limitation Survey (HALS), Q. 1, 2 
-post-censal surveys, Q. 1, 2 

Agriculture 

-agricultural operation, Q. 12, 14, 17 

-agricultural operator, Q. 1 1 

-benefits of census to operators, Q. 6 

-confidentiaUty, Q. 9 

-content, Q. 15, 16 

-cost of census, Q. 10 

-data by geographic area, Q. 33 

-data quality, Q. 30 

-date of census, Q. 18 

-environment, Q. 7 

-other agricultural surveys, Q. 20-27 

-other countries' census of, Q. 4 

-processing location, Q. 28 

-Progress of Seeding (POS) follow-up, Q. 34 



-1- 



-regional reference centres, Q. 3 1 

-release dates, Q. 31,32 

-requirement to respond to questionnaire, Q. 2, 3 

-sampling, Q. 29 

-why take a census of, Q. 1 

Canadian and Foreign Censuses 

-accuracy of census data, Q. 10 
-administrative records, Q. 1 1 
-data releases, Q. 6 
-dateof census, Q. 4 
-definition of census, Q. 1 
-depository libraries, Q. 16 
-five-year census, Q. 12, 13 
-importance of census, Q. 2 
-long questionnaire, Q. 7 
. -other countries' censuses, Q. 15 
-regional reference centres, Q. 16 
-requirement to respond to questionnaire, Q. 8, 9 
-short questionnaire, Q. 7 
-ten-year census, Q. 13 
-where to access census data, Q. 16 

Census Costs 

-budget, Q. 3, 4 

-cost of 1996 Census, Q. 1, 2 

-funding, Q. 4, 5 

-household costs, Q. 1 

-population projections, 1996, Q. 3 

Centralized Edit 

-benefits of, Q. 3 
-cost of, Q. 10 
-definition of, Q. 1, 4 
-privacy, Q. 1 1 
-procedures, Q. 5 
-sampling, Q. 16 
-test site, Q. 6, 7 



-2- 



Citizenship and Immigration 

-dual citizenship, Q. 2 
-employment authorization, Q. 12 
-foreign residents, Q. 14 
-Minister's permit, Q. 13 
-non-permanent residents, Q. 7 
-refugee, Q. 9, 10 
-student authorization, Q. 1 1 

Communications 

-advertising, Q. 4 
-budget, Q. 7 
-challenges, Q. 6 
-national activities, Q. 8 
-objectives, Q. 1 
-regional activities, Q. 8 
-sponsors, Q. 5 
-Teacher's Kit, Q. 9 

Confidentiality 

-census representatives, Q. 9 
-historical census records, Q. 15 
-laws governing, Q. 5, 6, 12 
-mailing lists, Q. 1 1 
-personal questions, Q. 10 
-Revenue Canada facilities, Q. 14 
-selling data, Q. 1 
-small area data, Q. 16 

Education 

-administrative records, Q. 2 
-why questions asked, Q. 1 

Enumeration Procedures 

-absent householders, Q. 8, 9 
-Canadians overseas, Q. 17 
-canvassing, Q. 1, 2, 3 
-census representatives, Q. 1, 7 
-collective dwellings, Q. 13, 14, 15, 16 
-double counting, Q. 10 
-personal questions, Q. 1 1 
-private dwellings, Q. 13 
-sampling, Q. 6 ' 



-3- 



Environment 

-recycled paper, Q. 1 

-StatsCan efforts for environment, Q. 4 

-use of plastic bags, Q. 2, 3 

Ethnic Origin 

-consultations, 1996 Census, Q. 7 

-groups included, Q. 6 

-groups not included, Q. 8, 10, 1 1 

-how data used, Q. 3 

-meaning of, Q. 1 

-why ask question on, Q. 2, 4 

-why Canadian included, Q. 9 

Hiring 

-census commissioners, Q. 15, 16, 17, 18 
-census representatives, Q. 6, 7, 9, 13, 14,. 15, 21 
-employment equity, Q. 4, 5 
-hiring relatives, Q. 27 
-language requirements, Q. 25 
-recruitment process, Q. 1, 2, 6 
-referrals,Q. 10. 11, 12, 16 
-testing, Q. 21, 22, 23 

History 

-census day, Q. 5 

-census of agriculture, Q. 7 

-census questions, Q. 13 

-de facto vs. dejure census, Q. 12 

-first census, Q. 1 

-five-year census, Q. 3, 4 

-oath of secrecy, Q. 1 1 

-penalties, Q. 10 

-sampling, Q. 9 

-who counted, Q. 6 



-4- 



Household Activities 

-available data, Q. 12 

-confidentiality of information, Q. 2 

-development of unpaid work questions, Q. 4 

-release of data, Q. 9 

-users of data, Q. 8 

-volunteer work, Q. 3 

-why questions asked, Q. 1 

Housing 

-condominium fees, Q. 4 
-home repairs, Q: 3 
-how data used, Q. 2 
-why questions asked, Q. 1 

Income 

-child tax benefits, Q. 9 

-protection of personal information, Q. 4, 5 

-Revenue Canada, Q. 3 

-users and uses of data, Q. 6, 7, 8 

-why answer questions, Q. 1, 2 

Labour Market Activities 

-conversion matrix, Q. 14, 15 

-conversion table, Q. 14 

-how data used, Q. 7 

-National Occupational Classification (NOC), Q. 12, 19 

-North American Industrial Classification System (NAICS), Q. 10 

-Standard Occupational Classification (SOC), Q. 11, 13, 17, 18, 20 

-unpaid work, Q. 21 

-why collect data, Q. 8 

Language 

-changes to questions, Q. 2 
-language retention, Q. 8 
-language transfer, Q. 8 
-non-official languages, Q. 3 
-questions asked, Q. 1, 2, 6, 7 

Mobility 

-how data used, Q. 2 
-why questions asked, Q. 1 



-5- 



Mode of Transportation to Work 

-data by geographic area, Q. 3 
-how data used, Q. 2 
-why question asked, Q. 1 

Place of Work 

-data by geographic area, Q. 2 
-why question asked, Q. 1 

Population Coverage 

-absent family member, Q. 3 
-homeless population, Q. 5 
-improving coverage, Q. 13 
-non-permanent residents, Q. 3 
-overcoverage, Q. 14 
-undercoverage, Q. 8, 9, 10, 1 1, 12, 13 
-who counted, Q. 1 
-who not counted, Q. 2 

Postal Codes 

-confidentiality, Q. 2, 5 
-Profiles, Q. 6 
-small area data, Q. 2 

Privacy 

-census representative, Q. 2, 4, 8 
-Charter of Rights and Freedoms, Q. 6 
-interviewer, Q. 7 
-responding to questions, Q. 1, 5 

Processing 

-confidentiality, Q. 4, 5, 6 
-data processing locations, Q. 8 
-Revenue Canada facilities, 
-benefits of, Q. 2 
-money saved, Q. 3 
-use of, Q. 1 



-6- 



Public ParticipatioD/Refiisals 

-penalties, Q. 3, 4 

-prosecutions, Q. 6 

-refusal process, Q. 5 

-transfer payments, Q. 7, 8 

-why complete questionnaire, Q. 1, 2 

Questionnaire Design and Layout 

-census logo, Q. 2 

-census questions, 

-alternative formats, Q. 5 
-foreign language translations, Q. 6 
-colours, Q. 1 
-return envelope, Q. 4 
-short questionnaire, Q. 1 

-production costs, Q. 7 

Same-sex Unions 

-confidentiality of information, Q. 8 
-development of questions, Q. 9, 1 1 
-family data, Q. 14, 15, 16, 17 
-focus groups, Q. 10, 12 
-National Census Test (NCT), Q. 13 
-other Statistics Canada surveys, Q. 3 
-reporting information, Q. 6 
-sexual orientation, Q. 4 

Uses and Users of Census Data 

-census release dates, Q. 3 

-costofdata,Q. 7, 8 

-data format, Q. 4 

-data products and services, Q. 5 

-secondary distributors, Q. 6 

-where to access data, Q. 1 

-workshops, Q. 1 1 

Visible Minority Population 

-Arab, Q. 22, 24 
-Armenian, Q. 24, 25 
-available data on, Q. 26 
-Black. Q. 17, 18, 19 
-Canadian, Q. 10, 1 1 
-employment equity, Q. 7, 8, 9 

-7- 



-Punjabi, Q. 21 

-South Asian, Q. 20,21 

-South East Asian, Q. 23 

-West Asian, Q. 22 

-White, Q. 15, 16, 25 

-why ask race question, Q. 1, 2, 3 



-8- 



INDEX 

Acces aux fichiers du recensement 

- acces aux fichiers, Q. 1 

- Archives nationales du Canada, Q. 1, 2, 6, 8, 10 

- bibliotheques municipales, Q. 1 

- bibliotheques regionales, Q. 1 

- confidentialite, Q. 2, 3, 5 

- destruction des questionnaires, Q. 6, 7, 8, 12 

- fichiers microfilmes, Q. 1, 2, 7, 9, 10 

- mesures legislatives, Q. 2 

Activites a la maison 

- acces aux renseignements, Q. 2 

- diffusion des donnees, Q. 9 

- donnees diffusees, Q. 12 

- elaboration des questions sur le travail non remunere, Q. 4, 5, 1 1 

- travail benevole, Q. 3 

- travail domestique, Q. 10, 1 1 

- utilisateurs des donnees, Q. 8 

- utilisation des donnees, Q. 1 

Activites sur le marche du travail 

- Classification nationale des professions (CNP), Q. 12, 19 

- Classification type des professions (CTP), Q. 11, 13, 17, 18, 20, 21 

- matrice de conversion, Q. 14, 15 

- population active, Q. 1 

- Systeme de classification des industries de TAmerique du Nord (SCIAN), Q. 10 

- table de concordance, Q. 14 

- travail non remunere, Q. 21 

- types de donnees, Q. 6 

- utilisation des donnees, Q- 7, 8 

Agriculture 

- centres de consultation regionaux, Q. 3 1 

- confidentialite, Q. 9 
-contenu, Q. 15, 16 

- cout du recensement, Q. 1 

- date du recensement, Q. 1 8 

- dates de diffusion, Q. 31, 32 

- donnees selon les regions geographiques, Q. 33 

- echantillonnage, Q. 29 

- elaboration des questions, Q. 16 

- enquetes agricoles, Q. 20-27 



- environnement, Q. 7 

- exploitant agricole; Q. 1 1 

- exploitations agricoles, Q. 12, 14, 17 

- nouvelles questions, Q. 15 

- obligation de repondre, Q. 2, 3 

- qualite des donnees, Q. 30 

- traitement des donnees, Q. 28 

- utilisation des donnees, Q. 1, 5, 6 

Citoyennete et immigration 

- double citoyennete, Q. 2 

- pennis de sejour pour etudiant, Q. 1 1 

- pennis de travail, Q. 12 

- pennis ministeriel, Q. 13 
-r6fugie,Q.9, 10 

- residents Strangers, Q. 14 

- residents non pennanents, Q. 6, 7 

- utilisation des donnees, Q. 1, 15 

Codes postaux 

- confidentialite, Q. 2, 5 

- donnees pour de petits secteurs, Q. 2 

- profiles, Q. 6 

Communications 

- activites nationales, Q. 8 

- activites regionales, Q. 8 

- agence de publicite, Q. 3 

- budget, Q. 7 

- defis, Q. 6 

- objectifs, Q. 1 

- partenaires, Q. 5 

- publicite, Q. 4 

- Trousse de I'enseignant, Q. 9 

Confidentialite 

- acces aux bases de donnees, Q. 3 

- confidentialite, Q. 2, 4 

- conservation des questionnaires, Q. 7 

- dormees sur les petites regions, Q. 16 

- dossiers historiques du recensement, Q. 15 

- enquetes postcensitaires, Q. 12, 13 

- listes de distribution, Q. 1 1 

- mesures legislatives, Q. 5, 6, 12 



-2- 



- recenseurs, Q. 9 

- renseignements personnels, Q. 10 

- Revenu Canada, Q. 14 

- vente des donnees, Q. 1 

Controle centralise 

- avantages, Q. 3 

- confidentialite des reponses, Q. 2 

- cout, Q. 10 

- creation d'emplois, Q. 8 

- definition, Q. 1,4 

- deroulement, Q. 5 

- echantillonnage, Q. 16 

- protection de la vie privee, Q. 2, 1 1 

- qualite des donnees, Q. 2 

- region d'essai, Q. 6, 7 

- securite materielle des questionnaires, Q. 2 

Couples du meme sexe 

- autres enquetes, Q. 3 

- confidentialite des reponses, Q. 8 

- declaration volontaire, Q. 5, 6 

- donnees sur la famille, Q. 14-17 

- elaboration des questions, Q. 9-12 

- groupes de discussion, Q. 9-12 

- orientation sexuelle, Q. 4 

- Test du recensement national, Q. 13 

Cout du recensement 

- budget, Q. 3, 4 

- Cout du Recensement de 1996, Q. 1, 2 

- Cout par menage, Q. 1 

- financement, Q. 4, 5 

- importance du recensement, Q. 6 

- projections demographiques, Q. 3 

Couverture de la population 

- amelioration de la couverture, Q. 1 3 

- denombrement, Q. 1, 2, 4 

- membre de la famille absent, Q. 3 

- sans-abri, Q. 5 

- sous-denombrement, Q. 6, 8-11 

- surdenombrement, Q. 6, 12 



Embauche 

- commissaires au recensement, Q. 15-18, 20-23, 30 

- conflit d'interet, Q. 24 

- embauche de personnes apparentees, Q. 27 

- equity en matiere d'emploi, Q. 4, 5 

- evaluation des candidats, Q. 17 

- exigences linguistiques, Q. 25 

- procedure d'embauche, Q. 1, 2, 19, 20 

- recenseurs, Q. 6, 7, 9, 10, 13, 14, 15, 30 

- references, Q. 7, 8, 1 1, 12, 16 

- verification de securite, Q. 26 

Environnement 

- papier recycle, Q. 1 

- mesures de protection de Tenvironnement, Q. 4 

- utilisation de sacs de plastique, Q. 2, 3 

Historique 

- autodenombrement, Q. 8 

- date du recensement, Q. 5 

- denombrement des Autochtones, Q. 6 

- echantillonnage, Q. 9 

- mesures legislatives, Q. 2 

- methodes de facto et dejure, Q. 12 

- penalites, Q. 10 

- premier recensement, Q. 1 

- questions du recensement, Q. 1, 13 

- recensement de I'agriculture, Q. 7 

- recensement quinquennal (5 ans), Q. 3, 4 

- serment de discretion, Q. 1 1 

Langue 

- changements dans les questions, Q. 2 

- langue parlee au travail, Q. 6 

- langues non officielles, Q. 3 

- questions posees, Q. 1, 6, 7 

- retention linguistique, Q. 8 

- transfert linguistique, Q. 8 

Lieu de travail 

- donnees selon les regions geographiques, Q. 2 

- utilisation des donnees, Q. 1 



-4- 



Limitations d'activite 

- enquete postcensitaire, Q. 1, 2 

- Enquete sur la sante et les limitations d'activite, Q. 1, 2 

Logement 

- frais de condominium, Q. 4 

- reparations, Q. 3 

- utilisation des donnees, Q. 1, 2, 3 

Mobilite 

- utilisation des donnees, Q. 1, 2 

M oyen de transport pour se rendre au travail 

- donnees selon les regions geographiques, Q. 3 

- utilisation des donnees, Q. 1 , 2 

Origine ethnique 

- consultations, Q. 7 

- definition, Q. 1 

- groupe «Canadien», Q. 9 

- groupe hispanique, Q. 1 1 

- groupe «Quebecois» ou «Acadien», Q. 10 

- groupes inclus, Q. 6 

- groupes non inclus, Q. 8, 10, 1 1 

- utilisation des donnees, Q. 2, 3, 4 

Participation du public / Refus 

- amende et peine d'emprisonnement, Q. 3, 4 

- obligation de repondre, Q. 1 , 2 

- paiements de transfert, Q. 7, 8 

- poursuites judiciaires, Q. 6 

- processus en cas de refus, Q. 5 

Population autochtone 

- denombrement, Q. 3, 8 

- echantillonnage, Q. 6 

- embauche, Q. 7 

- Enquete aupres des peuples autochtones, Q. 16 

- gratuite des donnees, Q. 11, 12 
-Io/C-i7,Q. 14, 17 

- mesures legislatives, Q. 4 

- ministere des Affaires indiennes et du Nord canadien, Q. 9, 10, 14, 15 

- voir aussi le complement a la fin du chapitre 

- refiis de remplir im questionnaire, Q. 8, 18, 19 



-5- 



- registre des Indians, Q. 10, 14, 15, 17 

- utilisation des donnees, Q. 1, 2, 5 

Population de minorites visibles 

- Arabe, Q. 22, 24 

- Armenien, Q. 24 

- Asiatique du Sud-Est, Q. 23 

- Asiatique occidental, Q. 22, 24 

- Blanc, Q. 15, 16, 25 
-Canadien,Q. 10, 11 

- choix des groupes, Q. 9 

- Commission des droits de la personne, Q. 2 

- confidentialite, Q. 5 

- definition, Q. 6, 25 

- donnees dififtisees, Q. 26 

- equite en matiere d'emploi, Q. 7, 8, 9 
-Noir,Q. 17, 18, 19 

- Pendjabi, Q. 21 

- Sud- Asiatique, Q. 20, 21 

- utilisation des donnees, Q. 1, 4 

Procedures de denombrement 

- Absence du membre responsable du menage, Q. 8, 9 

- Assistance telephonique du recensement, Q. 4 

- Canadiens a I'etranger, 17 

- denombrement par interview, Q. 1, 2, 3 
-detenus, Q. 15 

- doubles comptes, Q. 10 

- echantiUonnage, Q. 6, 12 

- etablissement institutionnel, Q. 13 
-h6tel/motel,Q. 13, 16 

- logements collectifs, Q. 13 

- logements prives, Q. 13 

- pension, Q. 14 

- recenseur, Q. 1 , 4, 7 

- renseignements personnels, Q. 1 1 

Questionnaires / Conception et presentation 

- couleiirs / enveloppe-reponse, Q. 4 

- couleurs / questionnaire abrege, Q. 1 

- couts de production, Q. 7 

- logo du recensement, Q. 2 

- questions du recensement / medias substituts, Q. 5 

- questions du recensement / traduction, Q. 6 



Recensements canadiens et a I'etranger 

- acces aux donnees disponibles, Q. 16 

- bibliotheques de depot, Q. 16 

- centres de consultation regionaux, Q. 16 

- date du recensement, Q. 4 

- definition du recensement, Q. 1 

- diffusion des donnees, Q. 6, 16 

- dossiers administratifs, Q. 1 1 

- echantillonnage, Q. 7 

- importance du recensement, Q. 2, 5 

- obligation de repondre, Q. 8, 9 

- precision des donnees du recensement, Q. 10 

- questioimaire abrege, Q. 7 

- questionnaire complet, Q. 7 

- recensement decennal (10 ans), Q. 13 

- recensement quinquennal (5 ans), Q. 12, 13 

- recensements a I'etranger, Q. 14, 15 

Respect de la vie privee 

- Charte des droits et liberies, Q. 6 

- confidentialite, Q. 3 

- intervieweur, Q. 7 

- ligne telephonique partagee, Q. 4 

- recenseur, Q. 2, 4, 8 

- renseignements personnels, Q. 1, 5, 7 

Scolarite 

- dossiers administratifs, Q. 2 

- utilisation des donnees, Q. 1 

Traitement 

- centres de traitement regionaux de Revenu Canada, Q. 8 

- confidentialite, Q. 4, 5, 6 

- Revenu Canada / installations, Q. 1 

- avantages, Q. 2 

- epargnes realisees, Q. 3 

- transfert des donnees, Q. 7 

Utilisation des donnees du recensement 

- acces aux donnees disponibles, Q. 1 

- acces en direct, Q. 10 

- ateliers de formation, Q. 1 1 

- choix des produits et services, Q. 5 

- cout des donnees, Q. 7, 8 



difiusion des resultats, Q. 3 
distributeur secondaire, Q. 6 
format des donnees, Q. 4 
■ utilisateurs de donnees, Q. 2, 9 



-8- 



APPENDK/APPENDICE 4 




Statistics Canada 
13AkcrleyBlvd. 
Dartmouth, NS B3B 1J6 



Statistique Canada 
13,bouLAker1ey 
Dartmouth (N.-E.) B3B 1 J6 








T.ahrador Toast - First Atlantic Canadian St op in 1996 Census 



Februray 26, 1996 



For Immediate Release 



(St. John's) - May 14 is Census Day. However, for residents of seventeen communities on the 
coast of Labrador, the census takes place in March. This is done to accommodate local residents 
who relocate to fishing and hunting camps. 

In March, census representatives will envimerate residents fiomNain in the north, to Lodge Bay 
in the south. These representatives will be local residents who have received special census 
training. They will be able to speak the local aboriginal languages of Inuktitut, or Innu-aimun. 

The census collects information about every household on topics such as age, income, education, 
housing, families, ethnic origin, migration, occupations and language. Census information is 
used as a planning tool for education, health and senior citizen services and a variety of other 
programs. 

By law, completed census questionnaires are kept strictly confidential. No one, including the 
courts, the RCMP, or any level of government - be it federal, provincial, or municipal - can 
access personal census data. This protection of confidentiality is every Canadian's right. 

Joe Roberts, President of the Combined Councils of Labrador, in support of the northern census 
states: "I urge all residents to cooperate with census representatives when they visit. We need 
accurate and current census information for future decision-making and to monitor economic and 
social changes in our region." 

The North is a significant economic and strategic region of Canada. Statistics Canada 
encourages all northern residents to count themselves in during the month of March. 



For further information contact: 



-30- 

Brenda Fitzgerald, Communications Officer 
Tel. (709)772-4841 



■ aI Statistics Statistique 

■ ^1 Canada Canada 



Canada 




Statistics Canada 
13AkerleyBlvd. 
Dartmouth, NS B3B 1J6 



Statistique Canada 
13,bouLAkerley 
Dartmouth (N.-E.) B3B 1J6 




Cote du Labrador - Premiere ha} te des rccenseurs en AtlantJQue 



Le26fevrierl996 



Diffosion immediate 



(St. John's) - Le Recensement de 1996 se tiendra le 14 mai. Cependant, pour les rdsidents de 
17 coUectivites de la c6te du Labrador, c'est en mars qu'il aura lieu. Cette mesure a ete introduite 
pour faciliter la vie des habitants de cette region, qui se rendent k des camps de chasse et de 
piche. 

En mars, les recenseurs denombreront les residents de toutes les coUectivites cotieres comprises 
entre Nain, au nord, et Lodge Bay. au sud. Ces recenseurs sont des habitants du secteur qui ont 
re9U une formation sp6ciale. lis parlent les langues autochtones locales, I'inuktitut et I'innu- 
aimvui. 

Le recensement permet de recueillir aupres de chaque menage canadien de I'information sur des 
sujets comme I'age, le revenu, la scolarit^, le logement, la famille, I'origine ethnique, la 
migration, la profession et la langue. Ces renseignements servent d'outil de planification pour 
I'education, la sante, les services aux personnes ig^es ainsi qu'une gamme d'autres programmes. 

En vertu de la loi, les questionnaires du recensement sont traitcs en toute confidentiality. 
Personne n'a acces aux donn^es personnelles du recensement, meme pas les tribunaux, la GRC, 
le gouvemement federal, les provinces ou les administrations municipales. Tous les Canadiens 
ont droit a cette garantie de confidentiality. 

M. Joe Roberts, president des Combined Councils of Labrador, a affirme a I'appui du 
recensement des localites duNord : «Je prie instamment tous les residents de collaborer avec les 
rccenseurs. Nous avons besoin de renseignements exacts et i jour pour prendre nos d6cisions 
futures et surveiller les changements 6conomiques et sociaux de notre region.* 

Pour le Canada, le Nord est une region importante sur le plan 6conoroique et strat6gique. 
Statistique Canada encourage tous les r6sidents de ce vaste secteur t etre du nombre en mars. 

-30- 



Renseignements : 



Brenda Fitzgerald, agente des Communications 
N-'detel.: (709) 772-4841 



1^1 



Statistics Statistique 
Canada Canada 



Canada 



CAMART.WPD Page 1 



FOR IMMEDIATE RELEASE 



Census Area Manager selected for the Yukon. 



Vancouver, British Columbia, February 5, 1996 — Canada's next Census of Population and 
Census of Agriculture will take place on May 14, 1996. Geoff Abbott, the Census Area Manager 
(CAM) for the Yukon, is working hard to prepare for Census Day. 

Abbott, who worked in the 1991 Census says, "I am looking forward to the opportunity to ensure 
that we take an accurate and complete census. Having lived in Whitehorse for many years, I 
understand the value of census data as a basis for community decision-making and will strive to 
make certain that we count everyone." 

Jim Selley, Regional Director for Statistics Canada, emphasizes the importance of locally-based 
CAMs. "Census Area Managers possess an excellent understanding of their local communities. 
They play an integral role in Canada's census process, contributing to our reputation as a world 
leader in information gathering." 

The 1996 Census employs 39 CAMs throughout British Columbia and the Yukon, who will hire 
and manage approximately 6,000 temporary employees. 

-30- 

CONTACT: 

Derek Adams 
Communications Officer 
T: (604)666-0559 
F: (604) 666-0526 




Stamtia Canada, Tunney's Pasture, 
Onawa, Ontario. Kl A 0T6 



Statiitique Canada, Pare Tunney • APPENDK/APPENDICE 5 

Ottawa (Ontario), Kl A OTd 



CENSUS'RECENS 




For inimediate release 
Wednesday, April 17, 1996 



1996 CENSUS OF CANADA 



OTTAWA — Tuesddy, May 14, 1996, is Census Day in Canada. The Chief 
Statistician of Canada, Ivan P. Fellegi, is asking everyone to "count themselves in" 
by completing and mailing in their census form on that day. 

For over 300 years, the census has painted a picture of Canadians and the 
places where we live. The information collected on May 14 will help all of us 
prepare for the future. The census provides information needed by community 
groups, businesses, and governments to develop plans for education and training, 
new products and services, housing for seniors, health care services, and many 
other programs that are important to all of us. 

Starting May 6, Statistics Canada will deliver questionnaires to over 1 1 
million households and 280,000 farms across Canada. Four in five households will 
receive a short census questionnaire, containing seven demographic questions, 
while one in five will receive the long census form which has 55 questions. 

The long form contains new questions on population group (visible 
minority population); unpaid household activities, child care and care and 
assistance to seniors; mode of transportation to work; and Aboriginal identity. 

Farmers will also receive a Census of Agriculture questionnaire which 
collects information on farm land use, crops, livestock, paid agricultural labour, 
and land management practices. 

"The census provides a statistical portrait of our country and its people," 
says Dr. Fellegi. "Because the census is conducted every five years and the 
questions are similar, it shows the important changes that have occurred in 
Canada's population over time." 



...2 



■ jiLB Statistics Statistique 

■ ^1 Canada Canada 



Canada 



The Statistics Act requires that all personal census information be kept 
confidential. All Statistics Canada employees are sworn to secrecy and absolutely 
no one outside Statistics Canada can have access to the information provided by 
respondents. 

The first releases from the 1996 Census of Population and Agriculture will 
be in the Spring of 1997. 

-30- 



For further information, contact Statistics Canada at 951-4636. 
Ce communique est aussi disponible en firangais. 




Starisriquc Canada, Pare Tunncy 
Ottawa (Ontario). KIA CT6 



Statiirics Canada, Tunney's Pasture. 
Ottawa. Ontario. KIA 0T6 



RECENSEMENTCENSUa 



Pour diffusion inunediate 
Le mercredi 17 avril 1996 



RECENSEMENT DU CANADA DE 1996 

OTTAWA — Le mardi 14 mai 1996 sera jour de recensement au Canada. Le 
statisticien en chef du Canada, Ivan P. Fellegi, invite chaque personne a «etre du 
nombre» en remplissant un questionnaire de recensement et en le mettant a la poste 
le 14 mai. 

Depuis plus de 300 ans, le recensement trace le portrait de notre population 
et de I'endroit ou nous vivons. Les renseignements recueillis le 14 mai nous 
aideront tous a mieux nous preparer pour I'avenir. Le recensement fournit 
I'information dont ont besoin les groupes conimunautaires, les entreprises et les 
divers echelons de gouvemement pour elaborer des projets d'education et de 
formation ainsi que des nouveaux produits et services, amenager des logements 
pour personnes agees, offrir des services de sante et plusieurs autres programmes 
qui sont importants pour nous tous. 

A partir du 6 mai, Statistique Canada livrera les questionnaires a plus de 1 1 
millions de menages et a 280 000 exploitations agricoles a travers le pays. Quatre 
menages sur cinq recevront le questionnaire abrege, qui contient sept questions 
demographiques, tandis qu'un menage sur cinq recevra le questionnaire complet, 
qui contient 55 questions. 

Le questionnaire complet comporte de nouvelles questions sur les quatre 
sujets suivants : les groupes de population (population de minorites visibles); le 
travail non remunere, les soins aux enfants et I'aide aux personnes agees; le moyen 
de transport utilise pour se rendre au travail; I'identite autochtone. 

Les agriculteurs recevront aussi un questionnaire du Recensement de 
r agriculture. Les questions posees portent sur une variete de sujets, notamment 
I'utilisation des terres, les cultures, le betail, le travail agricole remunere et les 
pratiques de gestion des terres. 



...2 



■ ▲■ Statistique Statistics 

■ tB Canada Canada 



Canada 



Comme le souligne M. Fellegi, «Le recensement trace le profil statistique 
du pays et de sa population. Puisqu'il a lieu tous les cinq ans et que les questions 
demeurent semblables d'un recensement a I'autre, il est possible d'analyser les 
changements survenus au sein de la population canadienne au fil des ans.» 

La Loi sur la statistique exige que tous les renseignements personnels du 
recensement demeurent confidentiels. Tous les employes de Statistique Canada 
doivent preter un serment de discretion. Personne en dehors de Statistique Canada 
ne pent avoir acces aux renseignements personnels des repondants. 

Les premieres donnees du Recensement de la population et du 
Recensement de I'agriculture seront diffusees au printemps 1997. 



-30- 

Pour de plus amples renseignements, communiquer ayec Statistique Canada au 
951-4636. 

This release is also available in English. 




Statistics Canada, Tunney's Pastiire, 
Ottawa. Ontario, KIA0T6 



'^^Tc^nAlT' APPENDIX/APPENDICE6 



CENSUS-RECENS 




For Immediate Release 
Tuesday, May 14, 1996 



Today is Census Day in Canada 



Ottawa — Today is Census Day in Canada — the day when more than 1 1 million households and 
280,000 farms across Canada are asked to fill in and mail back their census questionnaires. 

The Census of Canada is conducted every five years. It provides information needed by 
community groups, businesses, and governments to develop plans for education and training, new 
products and services, housing for seniors, health care services, and many other programs that are 
important to all of us. 

By law, personal census information is kept confidential. No one outside Statistics Canada 
including other government departments or agencies, the courts, or the RCMP is permitted access 
to individual census information. 

If you haven't already received your questionnaire or if you need more information to complete 
your form, call the Census Help Line at 1 800 670-3388. 

-30- 

For further information, contact Statistics Canada at (613) 951-4636. 

Ce communique est aussi disponible en fran^ais. 



■ ^B Statistics Statistique 



Canada Canada 



Canada 




Staristique Canada, Pare Timney 
Ottawa (Ontario), Kl A CTd 



Statistia Canada. Tunney's Pasture, 
Ottawa, Ontario, Kl A 0T6 



RECENSEMEMT'ClSi 




Pour diffusion immediate 
Le mardi 14 mai 1996 



C'est aujourd'hui le jour du recensement au Canada 

Ottawa — C'est aujourd'hui le jour du recensement au Canada; le jour ou plus de 1 1 millions de 
menages et 280 000 exploitations agricoles au pays rempliront leur questionnaire de recensement 
et le mettront a la poste. 

Le Recensement du Canada est mene a tous les cinq ans. II foumit des renseignements dont ont 
besoin les groupes communautaires, les entreprises et les gouvemements pour creer de nouveaux 
produits et services et pour elaborer des programmes en matiere d' education, de formation, de 
logements pour personnes agees, de soins de sante et de nombreux autres programmes qui 
profitent a chacun de nous. 

En vertu de la loi, les renseignements personnels demeurent confidentiels. Personne a I'exterieur 
de Statistique Canada ne pent avoir acces aux renseignements personnels, pas meme un autre 
ministere ou organisme, ni les tribunaux ni la GRC. 

Si vous n'avez pas encore re9u votre questionnaire ou si vous avez besoin d'aide pour le remplir, 
conununiquez avec 1' Assistance telephonique du recensement au 1 800 670-3388. 

-30- 

Pour obtenir plus d' information, conununiquez avec Statistique Canada au (613) 951-4636. 

This news release is also available in English. 



1^1 Statistique Statistics 
■ ^1 Canada Canada 



Canada 




Statistics Canada, Tunney's Pasture. 
Ottawa. Ontario, K 1 A 0T6 



^rpn^tmJrr^ APPENDIX/APPENDICE7 



CENSUSlCENSEMM{i 




For Immediate Release 
Friday, May 17, 1996 



It's Not Too Late to Count Yourself In 



Ottawa — Statistics Canada thanks the millions of Canadians who have already counted 
themselves in by completing and retuming their Census forms. If you haven't returned your 
Census questionnaire, it's not too late. 

By law, personal census information is kept confidential. No one outside Statistics Canada 
including other government departments or agencies, the courts, or the RCMP is permitted access 
to individual census information. 

If you haven't yet received your questionnaire or if you need more information to complete your 
form, call the Census Help Line at 1 800 670-3388. 

-30- 

For further information, contact Statistics Canada at (613) 951-4636. 

Ce communique est aussi disponible en frangais. 



I#l 



Statistics Statistique 
Canada Canada 



Canada 




SlatistiquL' Canada. Pare Tunney 
Ottawa (Ontario). Kl A era 



Starisrics Canada, Tunney 's Pasture, 
Ottawa, Ontario, KlA 0T6 



RECENSEMENTCENSi 



Pour diffusion immediate 
Le vendredi 17 mai 1996 



II n'est pas trop tard pour etre du nombre ! 

Ottawa — Statistique Canada voudrait remercier les millions de Canadiennes et de Canadiens qui 
sont deja du nombre puisqu'ils ont rempli et retoume leur questionnaire de recensement. Si vous 
ne I'avez pas encore fait, Statistique Canada vous rappelle qu'il n'est pas trop tard. 

En vertu de la loi, les renseignements personnels demeurent confidentiels. Personne a I'exterieur 
de Statistique Canada ne peut avoir acces aux renseignements personnels, pas meme un autre 
ministere ou organisme, ni les tribunaux ni la GRC. 

Si vous n'avez pas encore rcqu votre questionnaire ou si vous avez besoin d'aide pour le remplir, 
communiquez avec I'Assistance telephonique du recensement au 1 800 670-3388. 

-30- 

Pour obtenir plus d' information, communiquez avec Statistique Canada au (613) 951-4636. 

This news release is also available in English. 



■ ^B Statistique Statistics 



Canada Canada 



Canada 



MEDIA ENQUIRIES - OTTAWA 



Media Organization 


Contact 


Date 


Information Requested or Sent Out 


Interview 
Requested 


Person(s) 
Interviewed 


Date of 
Interview 


Date Information 
Published / 
Broadcasted 


CBC Radio 


Jane Anido 


Dec. 20, 1995 


Wanted to speak to someone with a "sense of humoui* 
regarding the CBO Morning Show with John Lacharity 
- unpaid household work 


YES 


Judith Frederick 


Dec. 21, 1995 




Today's Seniors 


Chris Guly 


Jan. 10, 1996 


Canada at a Glance, F-20, F-19, A-3, F-1 1 
Also sent an information sheet. 


YES 


David Desormeaux 


Jan. 10, 1996 


May 1996 


CBC Radio Edmonton 


Jocelyne Proby 


Jan. 16, 1996 




YES 


Vivienne Renaud 


Jan. 17 


Jan. 17 




Canadian Living 


John Keating 


Jan. 17, 1996 


Sandra Ramsbottom gave him'As Time Goes By", and 
National Census test on Unpaid Work. 


YES 


Ian Mercredie 
Pamela White 


Jan. 17, 1996 


May 1996 


The Blaclcbum Banner 


Michael Maitin 


Jan. 19, 1996 


Diskette version of 

: bilingual logo - bmf, tif, ppt, etc. 

: F-2E & F-2F (WORD 5.0, WP5.2) 


NO 






Feb. Issue 


Freelance - Ag. Canada 


Marshall Perrin 

729-9796 

298 Sherwood Dr. 

Ottawa, ON 

KIY3W6 


Jan. 26, 1996 












The Ottawa Citizen 


Maria Bohuslawslcy 


Jan. 29, 1996 


Faxed her a copy of the Centralized Edit map - she also 
received some things from Benoit Laiochds office 


YES 


Benoit Laroche 


Jan. 29, 1996 


Feb. 3, 1996 


Freelance 


Alexander Craig 
(819)566-0540 
33 Lome Street 
Lemmoxville, PQ 
JIM 1C7 


Feb. 5, 1996 


Canada at a Glance 

N^, N-7, F-38, F-2, F-21, F-20, F-24, F-28 

English copies 










Southam 


Donna Hooper 
(fax) 236-1788 


Feb. 5, 1996 


Faxed questions 13-21, 30, 44 


YES 


Viviane Renaud 


Feb. 5, 1996 


Feb. 6, 199 


Vancouver Sun 


Kim Solan 
(604) 732-2140 
(fax) 604-732-2323 


Feb. 6, 1996 


Faxed questions 13-21, 30, and history of unpaid work. 


YES 


Ian Mercredie 


Feb. 6, 1996 


Feb. 8, 1996 (p. 
C16) 



















CBC Radio - Rankin 
Inlet 


Louis De Party 
(819)645-2244 


Feb. 15, 1996 


Wanted to speak to someone about what the census 
means to northern residents - also wanted to know what 
the NWT was worth to the federal gov't in transfer 
payments. 


YES 


Benoit Laroche 


Feb. 15, 1996 


Feb. 15, 1996 


Liberal Caucus 
Research Bureau 


Catherine Betz 
996-3678 


Feb. 22, 1996 


Faxed her questions on unpaid woric from Questions 
Booklet and December 1995 write-up 


NO 










Philip Blancher 
(613)382-2156 


March 11, 1996 


Faxed Focus for the Future, summer, census content 
and information on sampling and enumeration methods 












Calgary Herald 


Mario Toneguzzi 
(403) 235-7368 


March 15, 1996 


Faxed him a copy of the series of socio-cultural 
questions 


YES 


Viviane Renaud 


March 15, 1996 


Sat, March 16- 
Calgary Herald 


Presse Canadienne 


Jules Richer 
231-8639 


March 26, 1996 


Information sur les procedures d'embauche pour les 
recenseurs - Lynn Bilanger helped him with the aid of 
Questions and Answers. 


NO 






PC article 
appeared in Le 
Droit, March 12, 
1996, p.22 


Radio Canada Tili 


Daniel L'Heureux 


March 27, 1996 


Wanted information on how census representatives are 
hired - spoke to Lynn Klanger who responded using 
Questions and Answers. 


Wanted a televised interview but 
Chief Statistician's office refused. 






Communications 
Quebec 




March 29, 1996 


Wanted general information on the census - faxed 
information sheets 


NO 










Winchester Press 


Liz Edwards 

744-2524 

(fax)774-3967 


April 4, 1996 


Faxed her Fact Sheets for RMOC and Stormont, Dundas 
and Glengarry 


YES 


Barbara Blackburn 
(Crew Leader) 


April 4, 1996 


April 10, 1996 


CJET-CFMO 


Hal Botham 
(613)283-4630 
(Fax) 283-7412 
Ottawa Valley Farm 
Show: 283-5971 


April 11,1996 


Wanted general information 


YES 


Mel Jones 


April 16, 1996 




Association de la presse 
francophone 


Yves Lusignan 
241-1017 
(FAX) 241-6193 


April 11,1996 


Faxed him copy of the questions on language that will 
appear in the 1996 Census. Also wanted general 
information on the cost, the number of census-takers, 
etc. faxed him yellow sheet. 


YES 


Brian Harrison 


April 11, 1996 




CHED/ POWER 


Al Stafford 
(403) 440-6329 
(FAX) 468-6739 


April 12, 1996 


Open line talk show regarding question 19 - wanted 
someone from STC for start of show. 


YES 


Bruce Petrie 


April 12, 1996 


April 12, 1996 












1 





CBC Radio - Kelowna 


Ron Hampel 
(604) 562-6701 
(FAX) 562-4777 


April 12, 1996 


Wanted someone to comment on Reform MPs 
encouragement of the use of "Martian" as a response for 
Question 19. 


YES 


Bruce Petrie 


April 12, 1996 


April 12, 1996 


Chuck Strahl, MP 


Laurie 
992-7567 
(FAX) 995-5621 


April 16, 1996 


Faxed series of socio-cultural questions (13-21) 


NO 








Thompson News 


Derek Nelson 


April 16, 1996 


Wanted to know how Israeli Jew should respond to 
Question 19 


YES- 

information 
purposes 


Jane Bades 


April 16, 1996 


April 22, 1996 
The Western Star 


Westport Review Minor 


Samantha Craig 
1-800-387-0796 
fax (613) 273-8001 


April 17, 1996 


Wanted interview with John Penford, crew leader. 
Referred her to Susan Despot, FOS for the area. 


YES 


John Penford 


April 17, 1996 




Wall Street Journal 


Rose Tanburry 
237-0668 


April 17, 1996 


Wanted to speak to someone regarding whether or not 
other countries in the worid have ever asked a question 
in the census on unpaid work 


YES- 
informal, 
just for 
information 


Ian Mercredie 


April 17, 1996 




Lyle Van Cleef, MP 


Randy Fletcher 
992-5321 
(fax) 996-8652 


April 17, 1996 


Faxed copy of F-64, the reasoning behind Question 19 


NO 








MS Magazine 


Alisa Smith 
(212)551-9322 


April 17, 1996 


Wanted information on unpaid work 


YES 


Ian Mercredie 


April 17, 1996 




CBC Radio - Windsor 


Elizabeth Maclean 
(519)255-3529 


April 17, 1996 


Wanted to attend and cover a training session for CRs; 
wanted info on unpaid work 


YES- 

information 

purposes 


Ian Mercredie 
Dale Sewell 






Ottawa Citizen 


Maria Bohuslawsky 


April 18, 1996 


Called her to ask if she wanted a census press kit - she 
agreed 


NO 








Radio Canada (Regina) 


Sibastien Partikian 


April 18, 1996 


L'impact des r6sultats des questions portant sur la 
langue dans le recensement 


YES- 

information 

purposes 


Louise Marmen 


April 18, 1996 


April 18, 1996 


RDI - Roseau de 
I'information 


Christina Vonhlakay 
(514)597-7917 
Fax 597-7994 
1400 Boul. Ren£ 
Levesque Est 
Montrtal, PQ 


April 19, 1996 


Faxed her Question 30 as well as article on unpaid work 
fiom December 1995 and some information from the 
Daily. 


NO 











H2L2M2 














The Economist 


Clyde Sanger 
(Freelance) 
233-7133 
fax: 241-3535 


April 22, 1996 


Sent information kit by mail - media newsletter, 
information sheets, 2B questionnaire 


NO 








Windsor Star 


Don MacTavish 
235-2659 


April 23, 1996 


Wanted info on census from press kit 


NO 








Globe and Mail 


Warren Clements 


April 24, 1996 


Wanted info on op-ed piece signed by Chief Statistician 
and exact question 


NO 








Tele-30 

(Rogers Cable 22) 


Giovanna Panico 


April 25, 1996 


Interested in doing short general interview on the 
Census in Italian for their hour-long Italian-language 
program; would also like a copy of the stock footage. 


YES 


Lilia Trombetti 


April 23, 1996 


April 28, 1996 


Freelance 


Sylvaln Raymond 
(Prepares Census of 
Ag clips for Ag 
Canada who then 
redistributes them) 
776-6327 


April 25, 1996 


Sent information through Christian, along with Census 
of Ag questionnaires 


YES 


Lynda Kemp (who 
said Sylvain 
Clouthier may 
respond) 


V 




CBC Radio - Thunder 
Bay 


Mike Bryan 
(807) 625-5013 
(fax) 625-5035 


April 25, 1996 


faxed 4 page newsletter prepared for the media 


YES 


Laurier Roy 
(705) 670-6697 






Ottawa Citizen 


Peter Calamai 
596-3678 


April 29, 1996 


Contacted Calamai to ask if the Citizen would be 
interested in an editorial board meeting with Bruce 
Petrie 


YES 


Bruce Petrie spoke 
to the Board 


May 6, 1996 


Story done by 
Maria 

Bohuslawsky - she 
was present at the 
Editorial Board 
meeting 


TVO 


Dominique Lemieux 


April 30, 1996 


Conducted interviews with Benoit Laroche, Lx)uis 
Rouillard and Bruce Petrie 


YES 


Benoit Laroche 
Bruce Petrie 
Louis Rouillard 


April 30, 1996 


May 13, 1996 


Le Droit 


Fran9ois Roy 


May 1, 1996 


Contacted Roy and asked if they would be interested in 
meeting with Benoit Laroche 


YES 


B. Laroche with 
Johanne Beckstead 
spoke to two 
reporters (Ren6 
Laurin, Paul 
Gaboury); spoke to 
Lyne Bazinet to 


May 8, 1996 















make arrangements 






Radio Canada 
CBOF Bonjour 


Gisile Gaudreault 

562-8560 

fax 562-8447 


May 1, 1996 


Sent her a French media kit 


YES 


Johaime Beckstead 


May 14, 1996 


Johaime did live 
interview May 14, 
1996 


CBC Radio 


Grace Park 
562-8454 
fax 562-8430 


May 1, 1996 


Faxed copy of senior^ fact sheet; wanted to speak to 
someone regarding issues of concern to seniors for 
census 


YES 


David Desormeaux 


May 1, 1996 


Supposed to air 
between 4:00 and 
7:00 pm that 
evening 


The Bear 
CKQBFM 


Ed Hand 
226-7421 


May 2, 1996 


Wanted to do a general interview on the census 


YES 


Rick Baxter 


May 6, 1996 


May 13, 1996 


Freelance 


Marshall Perrin 
759-7929 


Wanted to speak 
to Mel Jones for 
clarification of 
information 












La Voie Acadienne 


Jacinthe Laforet 
(902) 4346-6005 


May 2, 1996 


Would like to know more about methodology of the 
census 


YES 


Jean-Pierre Morin 
951-9801 


May 2, 1996 




Brockville Recorder 
Times 


Andrew Phillips 
(613)342-4441 
(fax) 342-4456 


May 3, 1996 


Faxed him a copy of the media newsletter; also spoke to 
him to explain further 


NO -but 
quoted Lilia 
Trombetti 


Lilia Trombetti 


May 3, 1996 


May 7, 1996 


Majic too 


Gord MacDougall 
798-2565 


May 6, 1996 


Had general questions about census 


YES 


Rick Baxter 


May 7, 1996 


May 14, 1996 


CFMO 


Chris Harvey 
fax 283-7243 


May 6, 1996 


Had general questions about census 


YES 


Rick Baxter 


May 7, 1996 


May 14, 1996 


CFRA 


Michael O'Brien 
(219)238-2372 


May 6, 1996 


Had general questions about census 


NO 








Presse Canadienne 
Nouvelles T616-radio 


Marc P6pin 
238-4142 poste 648 
fax 231-8646 


May 6, 1996 


Cost and collections process 


YES 


Tried to get B. 
Laroche but 
reporter was 
impatient and 
spoke to Louis 
Rouillard 


May 6, 1996 


May7, 1996- 
various 

newspapers and 
radio stations 


Canadian Press 


Wendy Cox 
238-4142 


May 6, 1996 


Unpaid Work 


YES 


Ian Mercredie 


May 6, 1996 


Thee Chronicle 
Herald pC8 
May 7, 1996 



Kanata-Kourier 
Standard 


Margaret Rothwell 
591-3060 


May 6, 1996 


Had general questions about census 


YES 


Rick Baxter 


May 6, 1996 




QR77 Edmonton 


Doug James 
(403)233-0770 


May 6, 1996 


General information- spoke to Murray in Edmonton 
about this 


YES 


Gerry Page 


May 7, 1996 




CBC Newsworld 
Calgaiy 


Ravi Baichwal 
(403) 521-6002 


May 6, 1996 


Wanted possible interview on the census for live 
broadcast this pm in the Newsworld studio downtown 


YES 


Bruce Petrie 


May 6, 1996 


May 6, 1996 


CJAD - Montreal 


Shaun Lyons 
(514)989-3849 


May 6, 1996 


Wanted to do a pre-taped interview for the "Drive with 
Duff" show 


YES 


Benoit Laroche 


May 6, 1996 


May 6 - between 
4-7 pm 


CBC -TV 


Sean Upton 


May 6, 1996 


Wanted to do an interview at RHC with Rick Baxter - 
also wanted to see warehouse for footage 


YES 


Rick Baxter 


May 6, 1996 


May 6 - evening 
news 


Le t«flet - Embrun 




May 6, 1996 


General information about census - provided by Lilia 
Trombetti 


NO 






May 8, 1996 




Moncton Times- 
Colonist 


Patricia Brooks 
(506) 859^900 


May 6, 1996 


Attended press conference on the census this morning 
but wanted to know how much the fine was for someone 
refusing to respond to the questionnaire; Lyne Slanger 
helped her with Census Facts 


NO 








Radio-Canada Calgary 


Maryse Jobin 
(403)521-6288 


May 6, 1996 


Wanted information on the Census; sent her 
questionnaire documentation 


NO 








CBC National 


Jennifer Horwood 
(416)205-6303 
(fax) 205-7459 


May 6, 1996 


Wanted to know how many people were fined in the last 
census; Faxed her Focus for the Future (vol 1, no.l) 


NO 








CHEZ-FM 


Diane Benson 
562-1501 


May 6, 1996 


Wanted to do a general interview on the Census, 
confidentiality, etc. 


YES 


Rick Baxter 


May 7, 1996 


May 7, 1996 


CBC Businessworld 


Rachel Donner 
(416)361-0916 
(fax) 361-0454 


May 7, 1996 


Wanted information on how census data is useful to 
individuals and businesses; would also like to speak to 
someone about the cost of data; faxed her F75 and 
media newsletter 


YES 


Benoit Laroche 


May 7, 1996 




Canada AM 


Zev Shalev (Producer) 
(416)609-7375 


May 7, 1996 


Would like to do interview in the studio on Monday 
May 13, with Doug Newson - contacted Sandra 
Ramsbottom regarding arrangements 


YES 


Doug Newson 


May 13, 1996 


May 13, 1996 


TV Ontario - Studio 2 


Richard CIdroux 
730-0203 


May 7, 1996 


Would like to do a panel discussion on the Census 
Thursday May 7; asked Johanne Beckstead for more 
information; R^jean Lachapelle tried to get back to him 


NO 















to provide more information 










CBC Newsworld 


Debbie Gyaponj 
751-3417 


May 7, 1996 


Wanted spokesperson for a live phone-in program'On 
the Line' with Patrick Conlan. Show to air Sunday May 
12 between 7 and 8 pm; possible guest is Peter 
Stockland from Calgary Sun; faxed her 2B 
questionnaire 


YES 


Bruce Petrie 


She called on 
Fri. May 10 to 
say they could 
not find 
another guest 
for the program 
- Mr. Petrie's 
appearance was 
cancelled 


Debbie Gyaponj 
called to say there 
wasn't enough 
interest in topic 


Southam News Service 


Brad Evenson 
751-3319 


May 7, 1996 


Information on marketing of Census data 


YES 


Benoit Laroche, 
Dale Sewell 


May 7, 1996 


Ottawa Citizen 
and Edmonton 
Journal, May 13, 
1996 


Halifax Daily News 


David Swick 
(902)468-1222 
(Alex in RO: 902- 
426-6998) 


May 8, 1996 


Would like more information on why we dorit sign 

forms, as well as more information on the 17 

prosecutions in 1991 and the geographic location of the 

refusals; 

Worked with Alex in Halifax for this 


NO-but R. 
Baxter did 
some 
research 






May 9, 1996 


CHVL - Montreal 
CHRC - Quebec 
Andr£ Arthur Show 


Lise Robataille 
(418)682-8437 


May 8, 1996 


fimission en direct avec Andi6 Arthur de 1 1 :30 a 12:00 
- cout, obligation de v^pondre, confidentially 

Wanted a copy of 2B questionnaire 


YES 


Benoit originally 
agreed to interview; 
afler consulting 
with Montreal RO, 
determined it was 
not 

appropriate(based 
on 1991 
experience); 
woman kept calling 


May 8, 1996 




CBC Radio - Edmonton- 
Regina 


Carole Bietton 
(306)347-9442 


May 8, 1996 


Would like a historical overview of the Census of 
Agriculture - faxed her Focus for the Future-Agriculture 


NO 








CBC Radio - Edmonton- 
Regina 


Carole Bretton 
(306) 347-9442 


May 9, 1996 


Historical information re: Census of Population; faxed 
her Focus for the Future (Summer 1 995) 


NO 








Broadcast News 


Norm Jack 
236-4571 


May 9, 1996 


Wanted a spokesperson for 15 minute phone interview - 
general census 


YES 


Rick Baxter 


May 9, 1996 


Men or Tues next 
week 


Ottawa Citizen 


Maria Bohuslawsky 
596-3711 


May 9, 1996 


Would like to know # of people who will refuse to fill 
in the questionnaire according to STC and what will 


YES 


Dale Sewell 


May 9, 1996 


May 12, 1996 









happen to those people 










Ottawa Sun 


Chris Thompson 
739-5175 
(fax) 739-8041 


May 9, 1996 


Faxed him media newsletter, pop group explanation and 
a series of questions 13-21. 


YES 


Benoit Laroche 


May 9, 1996 


May 10, 1996 


CBC Radio Noon 


Greg Hobbs 
562-8442 


May 9, 1996 


Faxed him media newsletter; gave him general 
information over the phone 


NO 






May 10, 1996 


AM 1040 -Vancouver 


Paul Belsito 
(604)669-1040 


May 9, 1996 


Wanted to do a live phone interview (3 pm Pacific time) 
- said it would be general interest interview, but after 
consulting with Val Barrett, we realized it was actually 
Reform MP Ted White who would be hosting the show 
-QI9 


YES 


Vancouver office 
refused interview; 
referred calls to 
Ottawa, Dale 
Sewell told them 
we do not do those 
types of political 
interviews. 


Talk show 
aired anyhow - 
Voice of 
Canadians - not 
much mention 
ofCensusatall 


May 9, 1996 


Winnipeg Free Press 


Treena Khan 
(204) 956-0473 


May 10, 1996 


Information on why the census is usefiil as well as the 
differences between 1991 and 1996 


NO 






May 13, 1996 


CBC Calgary Eye 
Opener 


Ken Lima-Coelho 
(403) 521-6286 
(fax) 521-6271 


May 13, 1996 


Would like to do a live phone-in program with Bruce 
Petrie on May 14, (1 0:30 - 1 1 :00 am our time) with Jeff 
Collins - will open phone to callers - not issue oriented 


YES 


Bruce Petrie 


May 14, 1996 


May 14, 1996 


CBC Radio Noon 


Greg Hobbs 
562-8442 


May 13, 1996 


Would like to do an interview - what happens on 
Census Day; what is different this year, the types of 
concerns people have for the Help Line, penalties 


YES 


Rick Baxter 


May 13, 1996 


May 14, 1996 


CHED - Edmonton 


Al Stafford 
(403) 440-6329 


May 13, 1996 


Would like to do interview at 10:30 (our time) live, 
speaking about census data, confidentiality and the 
marketing of census data 


YES 


Benoit Laroche 


May 13, 1996 


May 13, 1996 


CFRB 


Eileen Berardini 
(416)924-5711 


May 13, 1996 


Would like to do a live interview on Census Day 
morning - general - at 8: 1 5 our time - about 3 minutes - 
referred to Sandra Ramsbottom 


YES 


Doug Newson 


May 14, 1996 


May 14, 1996 


Toronto Star 


Richard Gwyn 
(416) 869-4943 


May 13, 1996 


Would like some clarification on Question 19 


YES 


Viviene Renaud 


May 13, 1996 


May 19, 1996 


CBC Radio - Winnipeg 


Maureen Pendergast 
(204) 788-3201 
(fax) 788-3674 


May 13, 1996 


Wanted to speak to a Census-taker; Spoke to Dale 
Sewell who said it was too late in the process; faxed her 
- page information sheet on the Help Line 


YES - but 
could not 
provide 
someone 
because it 
was too late 

















m process 








CBC Radio - Windsor 


Phil Peck 
(519)255-2550 
(fax) 255-3443 


May 13, 1996 


Would like to know why STC asks certain questions 
and what the resulting information gets used for. Would 
like to do live interview at 6:60 


YES 


Pamela White 


May 14, 1996 


May 14, 1996 


Calgaiy Eye Opener 
RADIO 


Ken Lima-Coelho 
(403) 521-6286 
(fax) 521-6271 


May 13, 1996 


Wanted Bruce Petrie to go to Chateau Laurier Studio 
instead of his office 


NO 








CBC Television 
Radio Canada 
Edmonton 


Patrick Boie 
(403)468-7761 
(fax) 468-7779 


May 13, 1996 


Wanted to do a general interview; referred to Ottawa by 
Edmonton office 


YES- 

someone in 
Edmonton 
office 








Radio Canada (Bon 
Matin) 


Joanne Lupine 
(514)597-4335 
(fax) 597-5978 


May 13, 1996 


Would like to do radio interview - referred call to 
Montreal office; faxed her information on the census 


YES- 
Montreal 
office will 
arrange 








CFRB - Toronto 


Bruce Myers 
567-2426 


May 13, 1996 


Would like to do a general interview to air at 5:00 - 
forwarded request to Toronto regional office 


YES- 
Toronto 
office will 
arrange 








CFRA - KOOL FM 


Tom Woodward 
738-2372, ext. 279 
pager: 780-6397 


May 13, 1996 


Would like to do an interview with Bruce Petrie (approx 
7: 10 am on census day) Would like to do it live - with 
general questions on race, confidentiality, etc 


YES 


Bruce Petrie 


May 14, 1996 


May 14, 1996 


Wire Service - Moscow 


Nicolai Satounski 
(613)745^310 


May 14, 1996 


Wanted general information about census - Johanne 
Beckstead spoke to him 


NO 








CFJR - Brockville 


Tye Michaels 
(613)345-1450 


May 14, 1996 


Wanted clarification of the penalties for not responding 
to questionnaire or not returning it; gave her 
information over the phone 


NO 






May 14, 1996 


CBC TV -Local 


Paula Waddell 
724-5068 


May 14, 1996 


Would like to do interview about what census 
information is used for - preferably Bruce Petrie in 
studio 


YES 


Bruce Petrie 


May 14, 1996 


May 14, 1996 


Radio Canada - TV 
Saskatchewan 
"Ce Soir en 
Saskatchewan* 


France Rouselle 
(306) 347-9533 


May 14, 1996 


Would like to do interview on topic of mixed marriages 
in Saskatchewan (Anglophone and Francophone) 


YES 


Rdjean Lachapelle 


May 14, 1996 


May 14, 1996 




Don McGillivray 




Would like to find out definition oProom-mate" in 


YES- 






Ottawa Citizen - 



Southam News Service 


232-8184 


May 14, 1996 


census 


information 
purposes 


Catherine Allen 


May 14, 1996 


May 17, 1996 


Globe & Mail 


Sean Silcoff 
(416)585-5483 


May 14, 1996 


Would like to know how natives are enumerated 


YES- 

information 

purposes 


Pierre Gauthier 


May 14, 1996 


May 17, 1996 


CBC - The National 


Jennifer Harwood 


May 14, 1996 


How many people charged in last census 


YES- 

information 

purposes 


Dale Sewell 


May 14, 1996 




Radio Canada 


France Beaudoin 
562-8447 


May 14, 1996 


Faxed her a copy of the 2B questionnaire 


NO 








Calgary Herald 


Sean Gordon 
(403) 235-7539 


May 15, 1996 


Would like to speak to someone about reaction to the 
census as well as what happens to data, and 
confidentiality 


YES 


Gerry Page 


May 15, 1996 


May 16, 1996 


CBC Newsworld 


S. Beny 
(416)205-7942 


May 15, 1996 


Wanted to know when census data will be released 


NO 








Independent Satellite 

News 


Jonathan Freed 
235-4454 


May 23, 1996 


Would like to do an ongoing story on what happens to 
the census data 










CHEZ-FM 


Cindy Wood 
562-1501 


May 23, 1996 


Wanted to know the extent of Revenue Canadiis 
involvement with census processing 


YES 


Rick Baxter 


May 23, 1996 


May 17, 1996 


CKAK - Montreal 


Serge Amyot 
(514)893-7807 


May 29, 1996 


Wanted to speak to someone regarding and interview on 
what happens after the census - referred to Montreal 
office. 


YES 


Guy Oddo 


May 29, 1996 






Statistics Canada, Tunncy'* Pasture. 
Ottawa. Ontario, KIA 0T6 



Statisriquc Canada. Pare Tunncy . ^^-^.-^^-r-^—w- . . -..-^.-.■.. ■»...... — 

orawa (Ontario), KIA 0T6 APPENDEt/APPENDICE 9 



'•"I- 'H"'"W 



CENSUS'RECENSEMMI 



■imiihiftrt-l^ 




Census Stock Shots - Sequence of clips 



1. Census logo - May 14 

2. General shot of people on street 

3 . Census representative visiting house 

4. Census questionnaire 

5. ESL class - students learning about the census 

6. Census Help-Line 

7. Alternative formats - braille, cassette 

8. Bruce Petrie, Assistant Chief Statistician - 2 quotes on significance of the census 

9. Inputting data - confidentiality poster 

10. Disseminating data - person answering statistical query with 1991 Census data 

11. Farmer filling out Census of Agriculture questionnaire 

12. Warehouse - boxes, census questionnaires, etc. 



■ ^ ■ Statistics Statistique 
1^1 Canada Canada 



Canada 




Starisrique Canada, Pare Timney 
Onawa (Ontario). Kl A Crr6 



Statistics Canada, Tunney's Pasture, 
Onawa, Ontario. K1A0T6 



recensemmcenII 



Plans de reserve sur le recensement - 
Sequence d'images 



1. Logo du recensement - 14 mai 

2. Plan general de gens dans la rue 

3 . Visite d'une recenseure a un appartement 

4. Questionnaire de recensement 

5. Classe de franfais langue seconde - etudiants se renseignant sur le recensement 

6. Assistance telephonique du recensement 

7. Medias substituts - braille, cassette audio 

8. Benoit Laroche, gestionnaire du recensement - 2 citations sur I'importance du 
recensement 

9. Entr6e des donnees - affiche sur la confidentialite des donnees 

10. Diffusion des donnees - personne repondant a une demande a propos des donnees du 
Recensement de 1991 

1 1 . Exploitant agricole remplissant le questionnaire du Recensement de I'agriculture 

12. Entrepot - boltes, questionnmres de recensement, etc. 



I#l 



Statistique Statistics 
Canada Canada 



Canada 



^SSs^stician: Why the census is counting visible minorities 

''^i^^' I '-^r^ ■' . . . - and economic policy Issues of concern tc 



"'^ffiis^ the ten^ofa letter sent this week to 
'^a'Mmiierhf Canadian newspapers by Ivan 



■'nlieg^ chief statistician of Canada, Statis- 

i"^c,riiti/,aa, iH^fesporise to '.criticisms of 

in 2- ■'t-^'^r'^'i census. (One critic, 

the-B.C. riding of 



'f__ 

5^^pJ. is 'in mmss'Xi 

•°nmK-MP. Milcei^tt:of 




fjsmathhd 



:ihdt Canadians iden- 
telves a^ttrildns to "send a signal 
',?:&^'':'federal''3wmfTnenl thai } Canadians 
'',Mve)Mdenough$f0is garbage.') J^;: V 

w'-xia'! BYlVpl-P.FEJXEGi: ■• 

<) o.'.'.ii't'^,'} .,itj?;- Ottawa ■ ■. ■ 

fECENTLY; ^tiStistics Canada has been 

•'-kubjected to criticism for Including In 

tJbAitiiel upcoming 1995 census a question 

!%'BiSi?lccordlng tb the critics, asks respon- 

^'deniS^'report their racial origin. 

';, this, question (Question 19) is not 

^ to provide information on race or ra- 

,claf origins of; the population of Canada. 

■'Miher; it is Intended to produce statistics on 

. 'flie''yi^fele minority population — statistics 

/vyhitfr'^; needed by, both governments and 

T.'empiOTers''t6' administer and assess the im- 

'Mrtr'bf/'tlie , employment-equity legislation 

. . pas|^'by l^liament in 1986. In 1986 and 1991, 

>U&l^drniatlon, was, derived from responses 

v^^o^Jhe ceiiius questions on ethnicity, place of 

.,Vblrth,fui^ language.;.;; . 

^^r'TOii^iapproach .cannot be used in 1996, how- 

, ^iiBj;;g%5in(»:subst£uatMy increased numbers 

jvjpfipepple will report Canadian as their ethnic 

I to^icuitural oilglni- thus providing no indica- 

I Ktlqnijbf .whether or.ijiot they are members of a 



VERBATIM / It is in everyone's interest that debate on issues 

related to employment equity 'be supported by objective . . . data 

rather than by impressions, unfounded opinion or stereotypes. ' 



visible minority group. 

For this reason, a direct question has been 
adopted, asking a sample of one in five house- 
holds to report the population group(s) with 
which they identify. The question went 
through, as do all census questions, a rigor- 
ous consultation, testing, review and approval 
process. This process includes approval by 
cabinet and the prescription of the questions 
by the GiOvemor-in-Council. Tbstlng of the 
question demonstrated that accurate data 
would be produced and that people clearly un- 
derstood the question and did not react neg- 
atively to it. 

The answer categories listed in the 
question are those used in defmlng the visible 



minority population for purposes of, the Em- 
ploym mt Equity Act. Respondents are offered 
10 chiices: White, Chinese, South Asian, 
Black, Arab/West Asian, Filipino, South East 
Asian, Latin American, Japanese or Korean. 
They are encouraged to mark as many catego- 
ries as apply, or they can write their own re- 
sponse in the space provided. No one is asked 
to fit himself or herself Into a single category. 



i HE answers to Question 19, along with the 
related census questions on place of birth, cit- 
izenship, immigration, ancestry and Aborig- 
inal origins, provide information which is 
needed to deal with many important social 



Question 19 



"Is this person (mark or specify more 
than one. If applicable)': 

"White; Chinese; South Asian (e.g. East 
Indian, Pakistani, Punjabi, Sri Lankan); 
Black (e.g. African, Haitian, Jamaican, So- 
mali); ArabAVest Asian (e.g. Armenian, 
Egyptian, Iranian, Lebanese, Moroccan); 
Filipino; South East Asian (e.g. Cambo- 



dian, Indonesian, Laotian, Vietnamese); 
Latin-American; Japanese; Korean; Other 
(specify). 

"Note: This information is collected to 
suppiort programs which promote equal 
opportunity for everyone to share in the 
social, cultural and economic life of Can- 
ada. " — from the 1996 census 



and economic policy issues of concern to Ca 
nadians — issues ranging from national poll 
cies on immigration, employment equity; 
human rights and language to local concern^ 
about schools, community support programs; 
and the delivery of health care and other ser^ 
vices. (...!■■ 

Much of the criticism of Question. 19: api 
pearis to be directed more at the idea of em-, 
ployment equity than at the collection of stai 
tistics. Nonetheless, employment-equity leglsi 
latlon has been the law of the land since 1986; 
and the census is the only possible source of 
the objective information which is needed tp. 
administer the act and to evaluate Its impact; 
It is In everyone's Interest that' debate on Is- 
sues related to employment equity, and the 
many other issues Illuminated by census data 
on the composition and characteristics of ;our 
population, be supported by objective. Impart 
tial and reliable data, rather than by impres: 
slons, unfounded opinion or stereotypes. 

I appreciate the concerns of individuals, 
who are offended by Question 19, and who 
fear that it will be divisive and that the data 
may be misused. I would assure them that the 
Information they provide will be used only for 
statistical purposes, and that the resulting 
statistics will be in the interests of all Canadl: 
ans. Indeed, the Canadian Human Rights 
Commission considered this Issue carefully; 
and in its recent report to Parliament con^ 
eluded that asking Question 19 is "entirelj* 
reasonable In a pluricultural society which 
needs to understand itself. " 









thg 



uDHlG -STPvtO-^^t^^. KorO^A^, H/^^l^^l^'^<- 




Questlon.I9 is no,t.Hlengh^9':s)p£o;ilid^^^^^ 
oriadal ongin^. o^!^e'pdj>uIaiti6n;OTC;i^^ ' 

xeriAeH v> prodtice statisriis on ifiifi; visible '?ii&on^;popula- 
non -^ stadsdcs wh;^; altehiciieSied ^ bbjEhiiioyEiniDents and 
employers to'admJhisiier.andia^sess die impaCi'df dieEm- 
plpymem Equity legislaiioh pasKd. by Padiismimt in. 1986.' In 
1986 and 1991, this ihfbixn&don-was denved&otD re^onses 
to the census queaions on eshnic* 
ity, place of birch and language. , 

This approach cannot be used 
in 1996, however, since substan- 
tially increased numbers of peo- 
ple will report "Canadian^' as 
their ethnic or cultural origin, 
thus providing no indication of 
whether or not they are members 
of a visible Tmnority group. 

For diis reason, a direci ques- 
tion has been adopted, asking a 
sample of one in five households 
to report the population groupCs] 
with which they identify. The 
quesdon vvenc throuf^, as do all 
census questioiu, a rigorous consultation, testing, review 
and approval process. This process includes aoproval by cab- 
inet and rfie' prescription ofthe questions by u»e governor-in- 
counol. Testing of i:he question demonstrated that accurate 
data Would be produced and that people deady understood 
the question and did not react negatively to it. 

The answer categories listed in the question are those us^ 
in defining the visible minority population for purposes of 
the Employment Equity Act. Respondents are offered 10 
choices - white, Chinese, South Asian, black, Arab/West 
Asian, Filipino. South East Asian, Latin American, Japanese 
or Korean. They are encouraged to mark as many categories 
as apply, or they can vynte dieir own response in the space 
provided. No one is asked to fit himself or herself intoa sin- 
gle category. 

. The answers to Quesdon 19, along with the related census 




^"ahd abeiriMiat on'giasl^pipwdelrifofmadoh w^^ is,.; 
needed to de^.wch mai^ importanj^isooal and economic 
policy issues of /cohceniiD: Caiwdimff -issueisrariging from 
national policies on 'ijninigranon, employment 'equiqr. hu- 
man tights and language, to.Iocal concerns about schools, 
community support programs and the delivery of health 
care and other services. 

Much of the ctitidsm of Ques- 
tion 19 appears to be directed 
more at Ae idea of eraploymem 
equity than at the collection of 
statistics. Nonetheless, employ- 
ment equity legislation has been 
die law since 1986, and tlie cen- 
sus is the only possible source of 
the objecdye information needed 
to administer the act and to eval- 
uate its impac^ It is in everyone's 
interest that debate on issues re- 
lated to employment equity, and 
the many other issues illuminat- 
ed hy census data on the compo- 
sition and characteristics of bur population, be supported by 
objective, taqtaitial and reliable data, rather than by impres- 
sions, unfounded opinion or stereotjpes. 

I ^jpieciate the concerns of individuals who are offended ' 
by Question 19, artd who fear that it vjtSI be divisivt and that 
the data may be' misused. 1 would assure them rhat the in- 
formation they provide will be used only for, statistical pur- 
poses, and that the resulting statistics wfll be in the interests 
of ^Canadians. 

Indeed, die Canadian Human Rights Commission consid- 
ered this Issue carefully, and in its recent repon to Parlia- 
ment conduded that asking Question 19 is "entirely reason- 
able in a pluriculniral society whidi needs to understand it- 
self.- 

IvanP.Fellegi 
Chief Statistidan of Canada 



The Edmonton Journal 

Edmonton. AB 
Dailies 

Circulation: 172.000 
11 May 96 



The Calgary Herald 
Calgary. AB 
Dailies 

Circulation: 118.862 
13 Hay 96 



GUEST COLUMN 



Census anchors social policy 




Visible-minority question 
helps Ottawa assess 
employment-equity laws 

Ivan P. Fellegi is chief 
statistician of Canada. 
Census Day is Tuesday. 

OHAWA 

Statistics Canada has 
been criticized for 
including in the up- 
coming 1996 census a 
question which, accord- 
ing to the critics, asks re- 
spondents to report their 
racial origin. 

In fact, this question (Question 19) is not de- 
signed to provide information on race or 
racial origins of Canada's population. 

Rather, it is intended to produce statistics 
on the visible minority population — statis- 
tics which are needed by governments and 
employers to administer and assess the im- 
pact of the employment-equity legislation 
passed in Parliament in 1986. In 1986 and 1991, 
this information was derived from responses 
from the census questions on ethnicity, place 
of birth and language. 

This approach cannot be used in 1996, how- 
ever, since substantially increased numbers 
of people will report Canadian as their ethnic 
, or cultural origin, thus providing no indica- 



IVAN 
FELLEGI 



tion of whether or not they are members of a 
visible minority group. 

For this reason, a direct question has been 
adopted, asking a sample of one in five house- 
holds to report the population group(s) with 
which they identify The question went 
through, as do all census questions, a rigorous 
consultation, testing, review and approval 
process. This process includes approval by 
cabinet and the prescription of the questions 
by the governor in council. Testing of the 
question demonstrated that accurate data 
would be produced and that people clearly un- 
derstood the question and did not react nega- 
tively to it. 

The answer categories listed in the question 
are those used in defining the visible minority 
population for purposes of the Employment 
Equity Act. Respondents are offered 10 choic- . 
es — White, Chinese, South Asian, Black. 
Arab/West Asian, Filipino, South East Asian, 
Latin American, Japanese or Korean. They 
are encouraged to mark as many categories as 
apply, or they can write their own response in 
the space provided. No one is asked to fit him- 
self or herself into a single category 

The answers to Question 19, along with the 
related census question on place of birth, citi- 
zenship, immigration, ancestry and aborigi- 
nal origins, provide information which is 
needed to deal with many important social 
and economic policy issues of concern to 
Canadians — issues ranging from national 
policies o\\ immigration, employment equity, 
human rights and language, to local concerns 
about schools, community support programs. 



and the delivery of health care and other ser- 
vices. 

Much of the criticism of Question 19 ap- 
pears to be directed more at the idea of em- 
ployment equity than at the collection of sta- 
tistics. Nonetheless, employment-equity legis- 
lation has been the law sine 1986, and the cen- 
sus is the only possible source of the objective 
information which is needed to administer 
the act and to evaluate its impact. 

It is in everyone's interest that debate on is- 
sues related to employment equity, and the 
many other issues illuminated by census data 
on the composition and characteristics of our 
population, be supported by objective, impar- 
tial and reliable data, rather than by impres- 
sions, unfounded opinion or stereotypes. 

I appreciate the concerns of individuals 
who are offended by Question 19, and who fear 
that it wUl be divisive, and that the data may 
be misused. I assure them that the resulting 
statistics will be in the interests of all Canadi- 
ans. Indeed, the Canadian Human Rights 
Commission considered this issue carefully, 
and in its recent report to Parliament con- 
cluded that asking Question 19 is 
"... entirely reasonable in a pluri-cultural so- 
■ ciety which needs to understand itself." 




Call 243-7253. Press 1080 



mmAaHr&^Hkk^ 



rf*tjfA4,-iS:*f*-. ^■.■" --v^tij 






CENSUS RACE QUESTION 'ENTIRELY REASONABLE' 



■ III 



By Ivan P. FeUegl 

|ECENTLY. STATISTICS CANADA has 
[been subiected to criticism (or 
lincluding in Tuesday's 1996 Census a 
question which, according to the critics, 
asks respondents to report their racial 
origin. 

In fact, this question (Question 19) is 
not designed to provide information on 
.race or racial origins of the population of 
Canada. Rather, it is Intended to produce 
statistics on the visible minority 
population — statistics that are needed 
by both governments and employers to 
administer and assess the impact of the 
Employment Equity legislation passed by 
Parliament in 1986. In 1986 and 1991, this 
.information was derived from responses 
to the Census questions on ethnicity, 
place of birth and language. 

However, this approach can not be 
used in 1996 because an increased 
number of people will report Canadian as 
their ethnic or cultural origin, thus 
providing no indication of whether or not 



they are members of a visible minority 
group. 

For this reason^ a direct question has 
been adopted, asking a sample of one In 
five households to report the population 
group(s) with which they Identify. The 
question went through, as do all census 
questions, a rigorous consultation*, 
testing, review and approval process. 
This process includes approval by 
cabinet and the prescription of the 
questions by the governor In council. 
Testing of the question demonstrated 
that accurate data would be produced 
and that people clearly understood the 
question and did not react negatively to 
it. 

The answer categories listed in the 
question are those used in defining the 
visible minority population for purposes 
of the Employment Equity Act. 
Respondents are offered 10 choices — 
White, Chinese, South Asian, Black, 
Arab/West Asian, Filipino, South East 
Asian, Latin American, Japanese or 
Korean. They are encouraged to mark as 



many categories as apply, or they can 
write their own response In the space 
provided. No one is asked to fit himself 
or herself into a single category. 

The answers to Question 19. along with 
the related census questions on place of 
birth, citizenship, immigration, ancestry 
and aboriginal origins, provide 
information that Is neededto deal with 
many Important social and economic 
policy issues or concerns to Canadians 
— issues ranging from national policies 
on Immigration, employment equity, 
human rights and language, to local 
concerns about schools, community 
support programs and the delivery of 
health care and other services. 

Much of the criticism of Question 19 
appears to be directed more at the idea 
of employment equity than at the 
collection of statistics. Nonetheless, 
employment equity legislation has been 
the law of the land since 1986; and the 
census is the only possible source of the 
objective Information which Is needed to 
administer the act and to evaluate its 



Impact. It is in everyone's Interest that 
debate on Issues related to employment 
equity, and the many other issues 
Illuminated by census data on the 
composition and characteristics of our 
population, be supported by objecth^e, 
impartial and reliable data, rather than 
by impressions, unfounded opinion or 
stereotypes. 

I appreciate the concerns of Individuals 
who are offended by Question 19, and 
who fear that It will be divisive and that 
the data may be misused. I would assure 
them that the Information they provide 
will be used only for statistical 
purposes, and that the resulting 
statistics will be In the Interests of all 
Canadians. Indeed, the Canadian Human 
lights Commission considered this issue 
carefully, and in its recent report to 
Parliament concluded that asking 
Question 19 is " ... entirely reasonable in 
a pluricultural society which needs to 
understand itself." 

Ivan P. Fellegi is the Chief Statistician of 
Canada. 



lUe pf?^o»n)cfc, ^\f=>V \Z ) \\^[j 



APPENDIX/APPENDICE 11 



Dear: 

Recently, Statistics Canada has been subjected to criticism for 
including in the upcoming 1996 Census a question which, according to the critics, 
asks respondents to report their racial origin. 

I appreciate the concerns of individuals who are offended by this 
question, and who fear that it will be divisive and that the data may be misused. I 
would Uke to have an opportunity to assure them that the information they provide 
will be used only for statistical purposes, and that the resulting statistics will be in 
the interests of all Canadians. I am therefore offering the attached explanation for 
publication on your newspaper's opinion-editorial page. I hope that this 
explanation will help rectify misconceptions with regards to the content and 
purpose of the visible minority question. 

I would appreciate it if you would pass this explanation on to the 
appropriate editor. 

Yours sincerely. 



Attachment 



Mons ieur , Madame , 

Recemment, Statistique Canada a fait I'objet 
de critiques pour avoir inclus dans le Recensement de 
1996 une question qui, selon les critiques, demande aux 
repondants de declarer Ieur origine raciale. 

Je suis sensible aux preoccupations des gens 
qui sont offenses par cette question et qui craignent 
qu'elle entralne de la controverse ou que les donnees 
soient mal utilisees. J'aimerais avoir 1| occasion de 
Ieur assurer que les renseignements recueillis 
serviront a des fins statistiques seulement et que les 
resultats seront profitables a tous les Canadiens et 
toutes les Canadiennes. J'ai done joint a la presente 
des explications qui pourraient etre publi^es dans vos 
pages editoriales/d' opinions. J'espere que ces 
explications permettront de corriger les mauvaises 
interpretations au sujet du contenu et des objectifs de 
la question sur les minor ites visibles. 

Je vous serais reconnaissant de transmettre 
ces explications ^ I'editorialiste approprie. 

Veuillez agr§er. Monsieur, 1» expression de 
mes sentiments les meilleurs. 



Piece jointe 



1*1 



Statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



August 12, 1996 



Mr. Robert Lewis 
Editor 

Maclean's Magazine 
777 Bay Street 
Toronto, Ontario 
M5W 1A7 



Dear Mr. Lewis: 



At the risk of allowing Ms. Barbara Amiel to get to know me better, I 
must respond to several of the issues she raised in her August 12 column "A duty to 
defy foolish regulations", in which she echoed concerns expressed by George Jonas 
about the Census. 

Ms. Amiel accepts the need for the Census, but argues that it is too 
intrusive and that the notion that any form can remain confidential is a joke. She 
suggests that these concerns would be addressed by making the Census anonymous, 
and telling people not to respond to any questions they find too intrusive. 

Whether the Census is too intrusive clearly is a matter of opinion. 
Some people consider answering questions of any kind an unwarranted invasion of 
privacy. Statistics Canada's objective, in the Census and all of our surveys, is to 
minimize the loss of individual privacy, while responding to the needs of a modem 
society for statistical information to manage its affairs for the public good. 

Decisions on which questions to include in the Census are not taken 
lightly ~ certainly not on the whim of a bureaucrat or, as Ms. Amiel suggests, because 
"the Milk Marketing Board want to know this or the Status of Women wants to know 
that". Questions are included only where there is vwdespread need for the 
information, where the information can not be obtained more appropriately fi-om any 
other source, and only after carefijl testing has shown that the public is both willing 
and able to answer the questions. The decision-making process ultimately involves, 
review and approval of all questions by Cabinet, and their prescription by Order in 
Council. 



...II 



Canada 



While the intrusiveness of the Census may be a matter of opinion, the 
confidentiality of information collected is not. Absolutely no one outside Statistics 
Canada, not even the courts, can obtain access to Census information about any 
individual or family. The Statistics Act, which obliges individuals to answer the 
Census questions (a requirement which, for Ms. Amiel's information, has been upheld 
in the courts) also compels Statistics Canada to protect the confidentiality of the 
reported information. All staff, including local Census Representatives, are sworn to 
secrecy under the Act, and are subject to a jail term of up to six months should they 
unlawfiilly disclose information about any respondent. 

Ms. Amiel's suggestion to conduct the Census without collecting 
names is not, unfortunately, a practical one. Virtually every country in the world 
conducts a Census, and all have found that collecting names is essential to ensuring an 
accurate enumeration of the population. For the 1996 Census, names will not be 
recorded in the Census computer files, and the questionnaires containing the names 
will be shredded and recycled. Nor is it likely, as she suggests, that an anonymous 
Census would lead to more accurate statistics. Analysis shows clearly that the Census 
provides accurate statistics, reflecting the fact that the vast majority of people answer 
the Census questions truthfiiUy. 

Ms. Amiel's suggestion to tell people not to respond to any questions 
that they find too intrusive, and to rely instead on "anonymous random sampling", 
reflects a basic misunderstanding of the nature and purpose of the Census. Random 
sampling is already used (only one in five households receive the long form), and for 
the Census to achieve one of its fiindamental objectives ~ providing accurate, 
comparable information for every community throughout the country ~ uniform 
information must be collected from each household in the sample. 

Ms. Amiel and her readers may be interested to know that, thanks to 
the overwhelming cooperation and support of individual Canadians fi^om coast to 
coast, the 1996 Census was completed ahead of schedule and under budget. 

Yours sincerely, 




D. Bruce Petrie 
Assistant Chief Statistician 
Social, Institutions and Labour 
Statistics Field 



IN HIS July 22 cokmm GeM^e Jonas mvitBd me to 
re$pohd,ta.a reader who eiqpressed concc»iis that 
tl«e.^nsys/pi»stkmnak« for her household was re- 



newed tor ownirfeteness by a local census repre- 
sentative. I am pleased to^o so. 

Wherever posnble census representatives are 
assigned areas out^e their immediate-neighbor* 
hood ki order to minimize tiie number of cases 
where they would have to handle questionnaires of 
persons known to them. In large urban areas this 
approach works well, hi rural areas and small 
towns» however^ the problem is more difRcuit 

In tlie 1996 ceni»is respondents were advised, 
throus^ messages pHnted on both ^e question- 
naire package and reton envek>pe, that the ques- 
tjohnaire w<Hdd be reviewed by the census repre- 
sentafive for Iheii' area. For those i^ cAjected to 
tfiis, either by ftMiili^ the e&nsm re|»-esentative 
or ddling the 1-800 number (urinted on the ques- 
tionnaire, afbmii)^ arrang«m»its were made for 
the retiHiK^Ihe questiwmi^. 

We realize this is a second be^ sotudon, howev* 
er, and In the recent census carried out a large 
scale teist'Of ja>1n«w methodology^ 'Hie newap^ 






areas, with a dn^>-off by census representathres bi 
areas where comprehensive address lists were 
not available. In all cases, the questionnaires were 
mailed back to a centralized processing office, 
from M^ich any necessaiy follow-up was conduct- 
ed, largely by telephone. This method eliminates 
virtually ali situations wh(»re completed question- 
naires are handled by local census representa- 
tives. We wiH be analyzing the results of the test 
over the next severalmonths and hope to be able 
to in^i^ement the new procethjres acns& the coun- 
try in ^census of 2001. 

Statistics Canada takes seriously its legal bbli- 
gation to protect the privacy and confident! aflty of 
ev^ census respondent A census questionnaire 
is seen mify by those who have been sw<mi to se-, 
crecy under tiie Statistics. Act and who actual^ 
, need to see JLAny.ehoiDtoyee who, unlawrful^ di- 
vidges information about any mdhridual or house- 
, hold is std}j|ect to a fine of up $1 ,(K)0 and/or- a Jail 
term of up to ^ moiiths. 

— D. Bruce Petrie 
Statistics Canada . 
(Btrt ivhetiierifivutged or not, sensitive informa- 



> 






n 

w 



The Toronto Sun, Monday July 22. 1996 



back 



iurder trial becomes a circus, 
offee on herself is awarded nul- 
he behavior of other countries. 
J to take punitive action against 

is the U.S. And those who are 
nake up the rest of the world — 

anadians who do business with 
eks to tighten its ancient, aibng 
Caribbean nation. _. .„, 
,e, led by congressman "Sheriff 
its 
iel 




ror the apng American embargo, 
•ming economy in the Caribbean, 
rent hardships, it has managai to 
-ements in medical research, as 
3 (for example, Cuban scientists 
sugar cane husks to make news- 
tens of thousands of trees), 
tee market access, Cuba would 
ity of life to its people. Certamftr, 
the boatloads to give Amenca the 
)bsession with Castro by claunmg 
opression. , „ . .„ 

)roblems today are not Castro s 
jnerican governments. Now the 
— and the rest of us — for that? 
■s for the diplomacy which theyVe 
mize the stupidity of their actions, 
ing names of Canadians agamst 
tioa it's time to take the ^oves off. 
tart turning the screws back. Be- 
ae international communis, 
ow that while we often smUe over 
ime we are not amused. 



lackinj 




George 

JONAS 



conversation he men- 
tioned my husband's sala- 
ry, and 1 was struck by the 
casualness of a stranger 
discussing our private 
business. i 

"As I walked away from 
the phone I had a strange 
feeling that something was 
amiss,soIdiaUed*69.My 
suspicions, were con- 
firmed, the, call had not 
originated from a disinter- 
ested Ottawa bureaucrat. 
It was a local call, from 
down the road. 

"I called the gentleman 
back and asked him how it 

was that he had my census form when ^ tjo^g'^jlgj 
been mailed to OtUwa. He mfbrmed me that auine 
Es^e had delivered in the area were returned to 
Wm for "editing " If there was a problem with fte form, 
rt was his dS to intact the citizen. I asked hun how 
o^g hetad teen with the Census Bureau. ?nd he tojl 
me he was employed for several monUis durmg the cen- 
^stS.HVpi4dly added that he had done the same 

nhone caU from a genueman wuu '";="'".":- "rr"-. ^° ..mv husband and I were flabbergasted. Here we had 
merailoyee of the Census Bureau. He pobtelymfoiroed ™yrssvffedofconfidentiaUty,andyet.a 

SXdTglectedtofiUmaboxonmy^^^^ SSro'JJeSyed for two months by the Census Bu- 

ter was cleared up quickly (but) m the course ot the ^^"^^^alfour Census input . _, 

' ' "I contacted the Census Bureau and told them I wras 

verv much taken aback by this prwedure, as I hac 
SSt S fornis went to some gjant computer pro 
o«ste^ room in Ottawa where the sheer numbers guar 
aSla^SsSse of anonymity. They told me th^ 
Screening was more efficient, and added ^t even 

'^^J'nSSl was to my MP. His parliamentary'as 
sistant SSme back.\elling "le that he was^ 
shocked as I waS. He shared my amazement that aloa 
SSor-^aneighbor,orasports.teammate-mi^2 
tofTCrson oriw to the information shared on the fom 
^«Se welSffbitter? You bet We feel deceived by 
smStii-t^gbureaucracy which assured us of conl 

'^^'^Se law-abiding, tax-pajrtng homeowners in 
free country. We work hard, and try to contnbu te to o 
^maSvie ask Uttle more than to be permitted ti 
SKapri^te life in our home. The quesUonswei 
ffiveti?dimpertinentWe^Uinvaded:doour^ 
inSlount for niSing? Is a census bureaucrat not i 

^TSSe^shoffit'cLusCanada-sPetrierespo, 

. to that question. „m-«im. 



In a June cohimn about the census, I wrote ttat when 
it comes to government records m general, or the 
ceS^p^cular.confidentiaUtyisanmusion^ 
"As ffljy worSng journalist knows," I wrote, there s 
no wiy^o teepWormation given to one branch fjhe 
SoveSmentf^manother branch. Itcan'tbeteptase- 

SJf SS from private interests with any degree of reU- 
S^Ta few days later D. Bmce Petne. Census Can- 
tda's Assistant Chief Statist^ian, responded in a let 
ter to the Sun. Among other things he v^te \hat . ^ta 
^U« Canada takes very seriously its legal obhgaUon to 
Sotect the privacy and confidentiaUly of every census 
?«pondent^ A census questiomiaire is seen only by 
toose who have been sworn to sec^ under the Sta 
tutics Act and those who actually need to see it 
rmpStoPetrie. His letter resultedmmoremaU 

to r^K my original column. It's a reader from the 
BaSie^Mffitoquotehereatlengthbecause 

«h«» talked mainly about confidentialiQr. - 

"S^mftSie before Census Day, a gentleman deUv- 
ered the S census form to our door," wrote my oor- 
^Dondent -We very much felt it was an mvasion of our 
S^ but thepron^se of hefty fines (^nvmcedusw^^ 
ESd the financial or emotional inconvemence. 

^^^ev^^^ee'lSXtSis Day I received a tele , 
nhone Sfrwn a gentleman who identified hpsetf as 
Seri'^^oftheCensusBureau.Hepob^"J™^^ 
_- r 1^^ „=«wt«l to fiU in a box on my form. The mat 



Sreener 
Pasture^ 




Jerry's been turned down for every reason in the 
book, but there's no way she was an Olynipic swimmer. 



deathbed made^ member papers 



he talk 
e of the 
it'scon- 
}f blame 



ifortable 
nsibility 



Thomson said is "the stuff you 
separate (money-making) ads 

with." 

CP is owned by its members. 
Constant goading by those 
members pushed CP mto be- 
coming what no wire service 
oiigin2ly was supposed to be: 
A universal orovider of filler 




ported by one newspaper to an- 
other, non-competing journals. 
The original reporting by these 
agencies came later, prodded 
by competitive, commercial 
wire services such as United 
Press International that sought 
to break the old cartels. 

Almost 20 years ago I 
i«.....<hoa Tinitpd Press Canada 



haughtily, was tantamount to treason. 

Bit few doubted the value of UPC's co 
petition, even if they used it wrongly. Rati 
than prompt CP to get lean and mean, ttiey 
manded more and sooner to counter the I 

press challenge. . „j;f„_, 

"I'll never buy your service," one editor 1 

me, "butlhopeyou stick around because; 

make CP better." . 

UPC stuck around for six year«. At Ut 



T^eitoff 

It if any are called, but few are chosen. Hie number of called was, 
I l/l in tact, 30. All but four refused, so nrnie but the gods of Cos- 
Lv Xmopolttan magazine know who will be chosen. 
To be nude. In the July issue. Man. First time since 1973. Burt 
.eynolds. 

That answer all your immediate questions? 
Fbr those of you who didn't know the 'GOs were over and, as a result, 
in't remember the TOs (or the '80s and perhaps the '9Qs), I rush to ex- 
lain further. 

In the 1970s, Cosmopolttan took up nude male centrefolds with 
urt Reynolds as one of the last men to 
ipear. I personally, moi, was tepidly un- 
ithralled by the sight of an unclothed 
eynolds, but some of my friends felt dif- 
rently. They outright hated him. 
For the 1996 reprise of a nude male 
nup, the Cosmo editors evident^ asked 
bunch of guys including — I'd rather 
ok at garden slugs — John Major. 
Now the JM who is PM is the Alexa 
cDonough of British politics: invisible, 
rgettable and beige. 
So it is fortunate U not merciful that he 
one of the 26 men who refosed to con- 
fer an offer that a mere four thought 
ey couldn't refuse. 

/Vs an aside here, or perhaps a back- 
e, it is curious that where women rush 
; lare aU for Playboy, men do not leap to take it off for Cosmo. 
;s it perhaps that men know they can get ahead on brains and talent 
)ne? Surely not. This is after all, 1996. 

Or is it maybe that men still run the worid and since most of them 
efer to peruse women, then what we get to look at in our society is a 
ithora of bare broads? Couldn't be. 

Or is it that men resent being considered nothing more than a bare 
tt and fab pecs. Nonsense. 

Anyw^, says a Reuter report out of London, a mere two Britons, one 
nerican and one FVenchman agreed to let their names ... or whatever 
stand. 

Sadly, not a Spaniard. I personally would so like to see the Antonio 
nderas nekkid. 

Not a Canadian. I couM force myself to contenq)late, at length, an un- 
ihed Tom Jackson, Paul Gross, Bryan Adams, Keanu Reeves or 
iuyCzemy. 

Vot a Russian. I for one, should be delighted to take the hehnets off 
it least sue Russian hockey players now in the NHL. 
Vnd qui is this Fkcnchman who is willing? 
>Iot, on espere, Jacques Chirac. Far too exploshre. 
Ind the two Brits? Who are they, now that John M:gor backed out? 
. Bean? Prince Charies? Boy George? 

Vnd the one American? If it's Bill Clinton, I don't want to go there. If 
Brad Pitt or Denzel Washington, fine, 
rosmopolitan should hit the stands the first weekof Juty. 
tack off. Don't tiy to push ahead of me in the queue. 




Bureaucratic home invasion 



The census is an oM institutioa It has been with us 
since bibUcai times. TUs in itself means nothing; a 
number of things have been with us since biblical 
times, induding the plague. 

I prefer the census to the plague, but that's just about 
the only thing to which I prefer it 

To begin with, I take a dim view of bureaucrats asking 
me to fill out yet another questionnaire. I spend about 
two working days a month as it is filling out govern- 
ment forms. 

I take an even dimmer view when Ottawa's paper 
termites threaten me with a fine and a jail term unless I 
fill out their forms, not at my eariiest convenience, but in 
precisely four days. 

As I mentioned before when writing about the census 
— the last time in 1986, 1 believe — I've no intention of 
letting a bunch of little red tapeworms dispose of my 
time. I'm not likely to interrupt my work schedule or 
travel plans at the whim of the govemmenL Never mind 
whim, I'd turn down an offer of $100 if it entailed filling 
out forms on four days notice. 

But that's only a small part of my problem. The big 
part is that I find the whole concept of the modem cen- 
sus oppressive and offensive. 

By now the census has evolved from ordinary stock- 
taking on the part of the community to a tool of govern- 
ment intrusion. It has come to be conducted with dam- 
nable arrogance and no regard for privacy. 

Year after year the state has demanded answers to 
questions that are none of its business. This year, for ex- 
ample, the paper termites demand to know the marital 
status and sex of my roommates and/or other inhabi- 

SNAFU 



-V^....*. ^a. 








George 

JONAS 



tantsofmyhome. 

Such questions are in- 
trusive and impertinent 
even in the abstract — but 
of course the state also 
wants me to attach my 
name, as well as the 
names of other people, to 
this ostensibly statistical 
information. 

W)\y? Oh, just so that the 
census takers can contact 
me if I missed one of their 
questions. In the view of 
Statistics Canada, this is a 
sufficient reason to invade 
my privacy. 
Then, to add insult to in- 
jury, the government assures me that the information I 
give them is protected by law and will not be dhnilged to 
anyone. I don't know if Ottawa's civil servants really 
believe this. If they do, they're moronic. If, as 1 suspect, 
they don't, they're telling a deliberate lie. 

As any working journalist knows, there's no way to 
keep information given to one branch of the govern- 
ment from another branch. It can't be kept a secret 
even from private interests with any degree of reliabili- 
ty 

If a record exists, someone can find it. Chances are 
Statistics Canada wouldn't even know about it — and if 
they eventually found and punished the bureaucrat who 
leaked the "confidential" information, what consolation 
would that t>e to the citizen? 

Confidentiality? You're lucky if your confidential 
records don't turn up in an Ottawa garbage truck, as a 
bunch of medical records did some years ago. 

In this country the government prosecutes people 
for misleading advertising — unless, of course, the gov- 
ernment does it. A claim that the confidentiality of your 
information is guaranteed is a perfect example of mis- 
leading the public, but somehow I doubt if Statistics 
Canada will be prosecuted for it. 

The worst thing, however, is this: By the govern- 
ment's own admission, the census is used to foster plans 
of social engineering. This inevitably includes plans 
that a citizen may view as inimical to his private as well 
as to the public interest. (I certainly do. Over the years 
I've considered at least half of all government programs 
injurious both to my interests and the community's.) 

Compelling people to provide information that may be 
used against them, personally or collectively, is uncon- 
scionable. One way to respond to it is by civil disobedi- 
ence. 

In 1986 1 was happy to read that about 40% of Toronto 
census forms were not returned. I'm hoping for similar 
news in 1996. 



Sewell, Dale 



From: Trombetti, Lilia 

To: Palfenier, Peter; Barrett, Valerie; Laroche, Benoit; Whiticar, Donna; Beckstead, 

Johanne; Sewell, Dale; Baxter, Rick; Matheson, Keith; Blanchette, Diane; 

Rannsbottom, Sandra 
Subject: FYI - A titre d'information 

Date: Thursday, June 20, 1996 8:54AM 

Priority: High 

[The Toronto Sun] 

LETTER OF THE DAY COLUMN 

Byline: 

Dateline: 

Section: Editorial/Opinion 

Page: 1 1 Length: 

Date: Thu 20 Jun 1 996 Edition: 

IN HIS June 17 column on the 1996 Census ("Bureaucratic home invasion"), George Jonas charges that 
Statistics Canada has no regard for privacy in conducting the census, and misleads the public with its 
guarantees of confidentiality. Both charges are absolutely untrue. 

Statistics Canada takes very seriously its legal obligation to protect the privacy and confidentiality of every 
census respondent. A census questionnaire is seen only by those who have been sworn to secrecy under 
the Statistics Act and those who actually need to see it. This represents a very limited number of 
employees. Absolutely no one except authorized Statistics Canada staff - no other government department, 
not even the courts - has access to individual questionnaires or information that would permit indentification 
of any individual or family. In fact, names, addresses and telephone numbers are not included in the census 
database. 

Statistics Canada also takes very seriously its responsibility to develop census questions that respond to 
important information requirements. The questions are not "intrusive and impertinent," as Jonas charges. 
Rather, all of the information collected by the census is needed, and it is used only for statistical purposes. 

Each question goes through a rigorous consultation, testing, review and approval process. This process 
includes approval by cabinet and the prescription of the questions by the Governor in Council. 

The census provides much-needed information that is used by governments, business, researchers and 
individual Canadians to shed light on issues of concern to all of us - employment, education, training, 
transportation, housing, immigration, income support, aboriginal issues and many more. While Jonas niay 
disagree with many decisions taken by governments, census data help all Canadians - including journalists - 
evaluate both the need for, and the impact of, the policies and programs of governments throughout the 
country. 

D. Bruce Petrie 

Assistant Chief Statistician 

Social, Institutions and Labor Statistics Field 

Census Canada 

(We fault no one who thinks that some of the information you ask for is none of your business) 
OUERY NAME SC STAT SEARCH TERMS CONFIDENTIALITY; STATISTICS; CANADA; ACT; BRUCE; 
PETRIE; INFOMARrCUSTOMSEARCH 



Page 1 



WESTERN PRESS 
CUPPINGS 

(604) 669-0338 

The 6oim<l3-/ Cre?)' Fiici 



Grftnwood, 8C 
Co«#iinit» ?3po.r 

12 Jun % 
1/0919? 



\m 




744 WEST HASTINGS ST. SUITE SOS 
VANCOUVER BC. V6C (/IS 



Letters to the Editor 

StatsCan Calls Census Editorial 'Misleading' 

Dear Editor: census questionnairs take an 
Statistics Canada wishes to oath of secrecy and arc sub- 
address your June S editorial jcct to fines of up to $1,000 
that questioned the integrity and/or six months imprison- 



and confidentiality of the cen- 
sus. 

At issue is the fact that cen- 
sus representatives must fol- 
low up on missing and incom- 
plete questionnaires. 

It is misle ading to imply 
that the c^iiFu'Jntiality of per- 
sonal information is compro- 
mised through this process. 

As stated on the question- 
naire envelope, census reps 
arc responsible for the com- 
pletion and return of question- 
naires in their enumeration 
area. 

All incomplete and missing 
questionnaires will be fol- 
lowed up by census reps. At 
present this is the most cost- 
effective and efficient way to 
ensure the successful comple- 
tion of the census. 

All employees who handle 



ment for any violation of their 
oath. 

Census methodology has 
changed over the years in re- 
sponse to the public's concern 
over privacy. 

In 1971, StatsCan intro- 
duced self-enumeration, per- 
mitting people to fill in the 
questionnaire in the privacy of 
their homes. Prior to that, all 
householders were canvassed 
and interviewed at the door- 
step. 

We are currently assessing 
for future censuses, the im- 
pact on cost, efficiency and 
the quality of data, of editing 
all questionnaires in central 
locations in each region. 

Census infontiation is 
among the most protected per- 
sonal infonnation in the coun- 
try: in the 76-year history of 



Statistics Canada there has 
never been a breach of confi- 
dentiality. 

Jim Sclley, 
Director, Pacific Region 
Statistics Canada 
Headers will find the of- 
fending article in last week's 
paper, at the top of Page 8. 
under the heading 'Confid- 
ential Forms'. It expressed 
one reader's doubts^^ased on 
observation, about the secu- 
rity of census information, a 
matter of public interest. 
There's a di.„ifiction to be 
made between that and the 
honour and integrity of cen- 
sus reps, which is not at i.s- 
siie.- Ed. 



Column 




Barbara Amiel 

A duty to defy 
foolish regulations 



I have never met Mr. D. Bruce Petrie, assistant chief statis- 
tician at Census Canada, but I am getting to know him. 
During the past seven weeks, Mr. Petrie and columnist 
George Jonas have been debating in the pages of TJie 
Toronto Sun over the 1996 census questionnaire. Jonas 
argues that the census is unnecessarily intrusive, that the 
information cannot be kept confidential and decent citi- 
zens should abstain firom filling it out Mr. Petrie, defending, vnU 
have no truck with this. 

"All of the information is needed," he states, and "Statistics 
Canada takes seriously its legal obligation to protect the privacy 
and confidentiality of every census respondent" Doubtiess he is a 
good chap, probably likes dogs and children, but as a spokesman 
for Census Canada he has the smell of a 
dead souL That is to say, quoting T. S. Eliot, 
"Here is no water, but only rock." 

Readers have been piling in with their 
views. One couple told how, after dutifully 
filling out the long version of the census, a 
neighbor telephoned them to check up on 
some questions they had missed and in the 
course of the call casually referred to the 
amount of money the husband earned. 
Turns out that sonorous phrase — "And by 
law, no one, except employees of Statistics 
Canada is allowed to see the personal infor- 
mation you provide" — applies to those fel- 
lows who get a bit of part-time work every 
five years when the census comes along. 

For my money (not revealed to Census 
Canada), responsible Canadian citizens 
should make a bonfire of this census. Now, 
there may be some who care littie whether 
or not their income, personal living arrange- 
ments, sexual orientation and who pays 
their rent is a private matter. But on behalf of those who have not 
yet reached nirvana with Mr. Petrie and the boys, I have a sugges- 
tion as to how he can get his pound of flesh without my blood. 

I accept that a country heeds to do a stocktaking every five 
years. I even grant Mr. Petrie his 32-page long census form with 
such questions as the number of bedrooms I have. A country may 
require such statistics to pro\dde services to citizens not to men- 
tion information to all sorts of institutions, organizations, sociolo- 
gy majors— and nosy journalists. But the Gordian knot could be 
sliced with one change: namely, the census should be anony- 
mous. Why does the government "need" to know the name of the 
form-filler, the name of the roommate, the name of the illegal 
lodger you have living in the spare room, the names of your 
grandparents or your littie manage a trois? What need does this 
fill in Mr. Petrie's life? The point is this: if the reason that we are 
asked to give our names is to avoid duplication, we could simply 
have a question on the census form asking if anyone listed — 
grandparent husband, daughter — ^has filled out another form. If 
the answer is yes, please delete that person fi-om the count Small 
price, great gain. 



The notion that 
any form remains 
confidential is a 
joke. Today's 
census may be 
distributed by 
tomorrow's wind. 



Anonymity would do a number of things. First it would make 
the census material more accurate. One Toronto Sun reader point- 
ed out in a witty letter that he had filled out the extra-long census 
"with, shall we say, enormous creativity." No one who cares about 
principles of privacy and/or personal dignity is going to kowtow to 
Mr. Petrie. Nor are people going to give details about the smug- 
gled-in Philippine nanny when their name is on the form. Nor will 
they report an income different to the one they gave Revenue 
Canada If your roommate thinks you are divorced but you are on- 
ly legally separated, chances are you are not going to stir up that 
nest by telling the truth to Mr. Pehie. 

The government wishes to compel people to answer the census 
and that compels the government to assure us of confidentiality. 

Only anonymity can do this. The notion that 

any form can remain confidential is a joke. 
Today's census may be distributed by tomor- 
row's wind or go on-line to government de- 
partments in the name of national interest 

A second improvement would be to tell 
people not to respond to any questions that 
they find too intrusive. For these personal 
questions, StatsCan could go to anonymous 
random sampling. Most of our businesses 
work extremely well with samples from 
which they can extrapolate. This is true ft-om 
marketing to political polls. We can ask a 
thousand people about the nature of their 
household arrangements, the amount of 
money they have and its sources, the state of 
their house and learn more about Canada 
than we might by causing unwilling partici- 
pants to divulge incorrect details. 

Another viable method might be for Mr. 
Petrie to take a trip through the looking 
glass. Instead of concluding that since the 
Milk Marketing Board wants to know this or the Status of Women 
wants to know that we will include it in the census, the statisti- 
dans might ask themselves "Have we got the right to ask citizens 
that question? Is it within the bounds of decency to do so?" This 
way of thinking may require brain transplants, but if s worth a try. 
When the 1993 StatsCan survey. The Violence Against Women, 
came out there was a hullabaloo. First its conclusions were extra- 
ordinary — virtually every second woman in Canada had been 
abused. Then, columnist Douglas Fisher revealed that one civil 
servant alleged that the material had been manipulated by femi- 
nists within StatsCan. This argued strongly for a public inquiry. 
But StatsCan refused. In addition to everything else, Canadians 
are now dealing with an organization that many no longer trust 

The census people pretend that we must by law fill out their 
forms. That is not strictly true. The bureaucrat is not the law. He 
may want me to fill out his blasted forms, but I will do so only if a 
judge and the courts tell me to do so. Times change, questions 
change and the law is in constant flux. The good citizen has a duty 
to challenge foolish or e\dl statutes. Uncritical obedience is not 
good citizenship but an act of foDy for us all, including Mr. Petrie. 

MACLEAN'S/AUGUST 12, 1996 9 



Picaroon A RiV)\ev>'^ Ooo 3 \'^^^ 



STATSCAN OFFENDED 

Re "Cemus confidentiality promiie a 
jol(e"Snopihoti column by 
publiiher Dave McCullough, lune 
22ime 

^k tntistics Canada takes 
^^ exception to this 
%0 headline. Statistics 
Canada talces very seriously 
its legal obligation to protect 
the privacy and 
confidentiality of every 
census resi^ndent. 

A census questionnaire 
is seen only by those who 
have been sworn to 
secrecy under the Statistics 
Act, and those who 
actually need to see It. This 
represents a very limited 
nunil>cr of employees. 

It Is the job of census 
re|)resentalives to follow 
u|) all lnc()m|>lele and 
■Missing queslionnaires. At 
present, this is the most 
cosl-cffcrtlvc way to 
ensure the successful 
completion of the census. 
Cctisus representatives 
have taken the oath of 
secrecy and arc subject to 
fines of up to $1,000 
and/or six months' 
ini))rlsonment forai\y 
violation of their oath. 

With respect to 
questions Mr. McCullough 
raised about "misplaced" 
census questionnaires, 
Statistics Canada has 
received more than 95 per 
cent of completed 
questlorinaires, which 
represents almost 1.5 
million for British 
Columbia. Wc arc 
currently following up on 
questionnaires we have 
not received. Some 
questionnaires may in fact 
not have been mailed. 
Others may have been 
mailed and are still 
making their way through 
the system. 

|im Selley 

director, Pacific region 

Statistics Canada 



^ 



Government Relations Relations gouvernementales 



Government Relations 



1.0 Federal Departments and Agencies 

1.1 Background 

Federal goverment departments and agencies were asked to support the Census through 
their ongoing internal employee networks and external client networks. Census 
Communications provided both standard and specialty items upon request. 

1.2 Planning Process 

Thirty federal departments were identified as potential supporters based on total number 
of employees, number of clients regularly contacted and previous support of 1991 
Census. 

The list of names and addresses of all directors of communications was obtained from the 
Federal Commvmications Council. 

1.2.1 Letters 

a) Chief Statistician 

A letter was sent on August 31, 1995 from the Chief Statistician to 17 Deputy 
Ministers. The letters outlined the importance of the census and requesting the 
participation of departments (Appendix 1). Seven Ministers replied in writing. 

b) Director, Communications Division 

A letter was sent on October 16, 1995 from the Director, Communications 
Division to the Directors of Communication of all federal departments and 
agencies (Appendix 2). The letters requested their support of the census and the 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Government Relations ^ Relations gouvernementales 



name of a contact person with whom census communications staff could discuss support. 
An information kit containing fact sheets and suggestions for promotional activities 
accompanied the letter. 



c) Thank- You Letters 

Thank-you letters were sent from the Chief Statistician and the Director, 
Communications Division (Appendix 3) to departments supporting the Census. 
In cases where the working level contact had made a significant contribution, a 
personal thank you from Census Communications was also sent (Appendix 4). 



1.2.2 Follow-up 

Letters to Directors of Communication were followed-up with phone calls in November 
1995, to confirm the contact person for each department. Meetings were held with seven 
of these departments, the remainder were deah with by phone. 

One communications officer was responsible for contacting all federal government 
departments. This worked well and as time became available, the officer also contacted 
museums in the National Capital Region. 

At the time of contact (face-to-face or telephone), the officer reminded each department 
of its level of participation in the previous census. This helped obtain its continued 
support in 1996. It is interesting to note that the level of support of each department in 
1996 was generally consistent with that of 1991. 



1.2.3 Other Contacts 

Elections Canada and Information Canada were sent information kits and letters in March 
1996 (Appendix 5). These kits provided background information on the census and 
requested that public inquiries be referred to the Census Help Line. 

Four departments and eight museums in the National Capital Region were added to the 
original list in the spring of 1996 and contacted by telephone. They were also sent 
information kits. Museums should have been contacted sooner since contact at this point 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Government Relations 



Relations gouvernementales 



left insufficient lead-time to enable the museums to include census messages in their 
publications. Support from the museums therefore targeted the general public, rather than 
employees. 



1.3 Support 



The program was successfiil in that most departments participated, publishing one or 
more articles in their newsletters and distributing materials such as posters and 
bookmarks. The most significant aspect of federal government departmental participation 
was the inclusion of more than 13 million inserts in mailings to employees. Table 1 lists 
the departments which were the largest users of inserts while Table 2 lists some of the 
larger mailouts that were coordinated by Census Communications staff 



Table 1 : Departments using large numbers of mail inserts 



Department 


Number of inserts 
used 


Program 


Human Resources Canada 


1,628,000 
1,875,500 


Canada Pension Plan (CPP) 
Old Age Security (OAS) 


Revenue Canada 


1,608,000 
7,470,000 


Child tax Benefit (CTB) 
GST Credit (GSTC) 


Veterans Affairs Canada 


20,000 
62,000 


War Veterans Allowance 

(WVA) 

Canada Pension - Civilian 

War Allowance (CPC) 


Treasury Board 


274,075 


Federal public service pay 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Government Relations 



Relations gouvernementales 



Table 2: 



Large mailouts 



Department 


Mailout 


Canada Post 


8,800 posters to outlets (list provided by Canada Post) 


Canada Employment Centres 


Posters to 425 centres (list provided by Human 
Resources Canada) 


Royal Canadian Mounted 
Police 


Information kits to 950 detachments (list provided by 
RCMP) 


National Defence 


Information kits regarding enumeration to 200 military 
bases (list provided by National Defence) 



Appendix 6 contains detailed information on the activities undertaken by government 
departments and agencies in support of the Census. 



1.4 Materials 



The response from communications staff of other departments regarding the Census 
information kits (Appendix 7) was very positive. The general reaction was that the kits 
were informative and accessible, and allowed the communications officers - who did not 
have time to do research in the area - to become familiar with the Census 
Communications program easily and to respond to requests for support quickly. 

• The Privacy Commission requested information on confidentiality. 

• The Human Rights Commission requested information on disabled persons 
(Appendix 8). 

• While Canada Post used census promotional materials to inform their staff of the 
census and their role in it, it was difficult to obtain broader support from the 
department that was not "tied" to prizes and giveaways. The Agency received 
1,000 cups, bookmarks and coasters for prizes in a contest run through their 
bulletin Performance. However, these items were given away on a first come, 
first serve basis - without a contest. This created some negative backlash with 
other departments and within Statistics Canada where employees were expected to 
buy the cups. 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Government Relations ^ Relations gouvemementales 

Information kits were sent through External Affairs and International Trade to 
embassies and consulates several weeks before questionnaires were sent by 
Collections. During the weeks around Census, Communications received 
inquiries from embassies and consulates about the collection methodology 
because there was no collections number provided. 

• Although the turn-around time for custom articles was good, there was no input 
from the conmiunications officer into the content of the article other than the 
criteria provided along with the original request. The content of the final article 
was sometimes not exactly what was wanted but was used nevertheless because of 
publication deadlines. 

• There should be more back-to-back English/French posters. Limited quantities in 
1996, made distribution to government departments was complicated. 



2.0 Members of Parliament 

Although originally planned for, letters requesting support from Members of Parliament 
were not sent. Information kits were to include: 

Cover letter 

Information "Blotter" 

Newsletter specifically targeting MPs: 

Sample articles and Repro Sheet for use in householders 

Census Materials - Order Form 

Lapel Pin 

Regional offices sent information to constituency offices and while Ontario regional 
office contact Members of Parliament in Ontario, the follow-up was conducted by the 
Ottawa office. 



3.0 Senators 

Were riot approached in 1996 since Members of Parliament were not contacted. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Government Relations ^ Relations gouvernementales 



4.0 Statistical Agencies 

Although discussed, it was decided that all Statistical Agencies would not be contacted. 
Regular meetings are held with the United States Bureau of the Census, Australia, New 
Zealand, France and the United Kingdom and materials and information were provided as 
required. 



5.0 Focal Points 

A letter signed by the Minister was sent on September 21, 1995 to Ministers responsible 
for statistical activities in their province or territory, asking them to name the Focal Points 
as spokespersons for their province/territory (Appendix 9). These letters must be started 
early (Summer, 2000) as it takes time to get Minister's approval and many focal points 
require this formality to initiate support activities within their governments. 

Details on participation of provincial governments are contained in the individual 
regional reports. Three examples from the Atlantic region are in Appendix 10. 



6.0 Governor General 

Was not approached because of minimal potential for support in 1996. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Government Relations ^ Relations gouvernementales 

7.0 Recommendations 

a) Recommendations Federal Departments and Agencies 

• Use of inserts should be reviewed starting in January, 2000 since ministerial 
approval tends to take some time. Letters should go out to each minister at least 
one year before Census Day. 

• Investigate alternative method to inserts. 

Contact The Privacy Commission and the Human Rights Commission as part of 
the regular Government Departments support program (information only). 

• Census Commimications should offer to review materials prepared by other 
departments to ensure they are correct. Correctional Services of Canada sent 
erroneous information to individual institutions which caused a lot of confusion. 

• The roles of Census Communications officers (Census of Agriculture and 
Population) must be clearly defined with regards to the Department of Agriculture 
to avoid overlap of efforts. 

• Prizes and giveaway materials should not be provided to departments. 

• Posters in Canada Post retail outlets should be negotiated as part of the collections 
contract. 

• External Affairs and International Trade - a contact name and phone number for a 
resource person in Collections must be included. 

• Communications officers should be included in the approval process for custom 
articles to ensure the final draft is contextually appropriate. 

• All national posters should be available in back-to-back English/French formats. 

• Investigate using bookmarks in Canada Post retail outlets (match posters) to make 
it easier for people to obtain the 1-800 number. 

• The following worked well in 1996 and should be repeated in 2001 : 

• Follow the same approach for contacting and following-up with federal 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Government Relations ^ Relations gouvernementales 

government departments and agencies. 

• Include order forms included in information kits to departments. This 
helped facilitate the process of receiving support; 

• Early availability of written materials (7 months); 

• use more S'/a xll posters; 

b) Recommendation for Members of Parliament 

Determine six months prior to Census Day whether to approach MPs regionally or 
nationally. 

c) Recommendation for Senators 

Senators should be contacted in 2001 at the same time as Members of Parliament. 

d) Recommendation Statistical Agencies 

Information should be provided during regular meetings with those agencies we 
deal wdth on an ongoing basis. 

e) Recommendation Focal Points 

Letters should be started early (Summer, 2000) as it takes time to get Minister's 
approval and many focal points require this formality to initiate support activities 
within their governments. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



1^1 



APPENDK/APPENDICE 1 

Chief Statistician of Canada Statisticien en chef du Canada 
Statistics Canada Statistique Canada 



Ottawa, Canada 
K1A0T6 



August 31, 1995 



Mrs. Shirley Serafini 
Acting Deputy Minister of 
Indian Affairs and Northern 

Development 
Les Terrasses de la Chaudiere 
Room 2102, North Tower 
10 Wellington Street 
Hull , Quebec 
KIA 0H4 



Dear Mrs. Serafini: 



The next Census of Canada will take place on 
Tuesday, May 14, 1996. I am writing to enlist the 
support or Indian Affairs and Northern Development 
Canada in our campaign to increase awareness of the 
1996 Census and to encourage full public participation. 

The information collected by the Census of 
Population and the concurrent Census of Agriculture 
provides an accurate portrait of the ever-changing face 
of Canadian society. It is important that all persons 
living in Canada understand the value of the Census and 
be motivated to complete a questionnaire. The support 
of Indian Affairs and Northern Development Canada in 
bringing the Census message to its employees and the 
general public would be an important contribution to 
this objective. This support could include activities 
such as mail inserts, articles in employee or public 
newsletters or putting the Census logo on printed 
material . 



.../2 



C E N S U S • 1 9 9 6 • R E C E N S E M E N T 



CanadlaL 






Count Yowsel/Inl '^ Soyei in nombre! 



- 2 - 



Our communications staff will be contacting 
your Director of Communications to discuss various 
approaches for promoting the 1996 Census. I would 
appreciate your endorsement of these activities. 

Statistics Canada appreciates the continued 
support Indian Affairs and Northern Development Canada 
has given to the 1996 Census. 

Yours sincerely. 



Ivan P. Fellegi 



Chief Statistician of Canada Stalistiden en chef du Canada 
Statistics Canada Statistique Canada 



Ottawa, Canada 
K1A0T6 



Le 31 aoiit 1995 



Monsieur Jean-Jacques Noreau 
Sous-ministre du Developpement 

des ressources hximaines 
Place du Poirtage 
Phase IV, 13ieme etage 
140, promenade du Portage 
Hull (Quebec) 
KIA 0J9 



Monsxeur, 



Le prochain recensement du Canada aura Ixeu 
le mardi 14 mai 1996. Par la pr6sente, 3e d6sxre 
solliSter I'appui de Developpement des ressources 
hSiaiSes CaLdf a notre campagne visant a -nsxbxlxser 
les aens a 1 • importance du Recensement de 1996 et a 
encoSSger la pLticiparion de toute la population. 

Les renseignements recueillis dans le cadre 

du Recensement de la population et ^^^^^^^"^f^J^^^ , ^ 
uarallfele de 1 • agriculture nous permettent de faire le 
S^Siait actuel de la soci6t6 canadienne, laquelle est 
IS^nstanS Solution. II importe que tous les gens 
vivant au Canada comprennent 1 ' importance du 
recSlsement et qu«ils soient pr^ts a remplir un 
questionnaire. En communiquant le message du 
Recensement a vos employes et au grand public, 
Developpement des ressources humaines Canaaa 
^nSSSerait de fa^on remarquable a 1 atteinte de cet 
objectif . cet appui pourrait prendre la forme 
d'encarts postaux, d'articles dans vos bulletins 
d'iSSSltion ou de I'ajout du logo du recensement sur 
des documents imprimis. 



.../2 



C E N 5 U S • 1 5 9 6 ■ R E C E N S E M E N T 



CanadS 




- 2 - 



Notre personnel des Conmxmications 
communiquera bientot avec votre directeur des 
Cbsununications afln de discuter des moyens a prendre 
pour promouvoir le Recensement de 1996. Je vous 
saurals gr6 d'approuver ces activit6s. 

Statistigue Ccoiada apprecie I'appul de 
D^veloppement des ressources hvmaines Canada pour le 
Recensement de 1996. 

Je vous prie d'agr6er. Monsieur, 1' expression 
de mes sentiments les meilleurs. 



l«N P. FEt^gg^ 
Ivan P. Fellegi 



ij«.H Indian and Northern Atlaires indiennes 
3 . m Affairs Canada et du Nord Canada 

Deputy f\/linister Sous-mlnistre 

Oitawa, Canada 

K1A0H4 



SEP 2 9 1995 



Dr. Ivan Fellegi 
Chief Statistician of Canada 
26th Floor, Section A 
R.H. Coats Building 
Tunney's Pasture 
OTTAWA ON K1A0T6 



i< 



DeapDfFellegi 



Thank you for your recent letter seeking the Department of Indian AfFmrs and 
Northern Development's (DIAND) continued support for the 1996 Census of Canada. I 
would like to assure you that DIAND remains an enthusiastic partner in all efforts geared 
towards improving First Nations awareness of, and participation in, the census event. 
Census data are useful in ascertmning changes to the socio-economic conditions of First 
Nations and comparing them to the rest of Canada. Minister Irwin is comnutted to 
reducing the population count difference between DIAND's Indian Register and the 
Census for the Registered Indian population and, accordingly. Statistics Canada's 
initiatives in these areas are very much appreciated. 

I would like to outline the various means by which DIAND is already involved 
with Statistics Canada in improving First Nations participation in the 1996 Census. 

Presently, four different interdepartmental working groups are regularly meeting to 
address issues linked to the 1996 Census. These include the following: 

A Steering Committee co-headed by Mr. James F. Phillips, Director General, 
Information Management Branch, DJAND, and Mr. John Coombs, Director 
General, Labour and Household Surveys Branch, Statistics Canada. This 
comnuttee meets on a quarterly basis to discuss and resolve broad and substantive 
issues relating to Aboriginal data. 



OfiiCl 



OCT 6 1995 



Canada 



r; 

Prmtea on recycled paper - Imprkni sur papier recycU 



-2 



• An interdepartmental group whose membership includes Mr. Ravi Shankar, 
Director, Information Quality and Research Directorate, DIAND, and 

Mr. BenoTt Laroche, 1996 Census Manager, Census and Demographic Statistics 
Branch, Statistics Canada, and their respective staff. This group is working 
together to address issues relating to the 1996 Census and the Aboriginal 
population. This group is also actively engaged in carrying the Census message to 
DIAND and Statistics Canada, senior managers and employees in the regions and 
headquarters. 

• Another interdepartmental group meets on an "as required" basis to document any 
changes to Indian lands that might affect Census geography. Dr. Angus Dalley, 
Manager, Departmental Statistics, DIAND, and Ms. Brenda Wannell, 
Geographical Analyst, Classification Systems Branch, Geography Division, 
Statistics Canada, coordinate the activities of this working group. 

• Finally, communication links concerning the 1996 Census have already been 
established between DIAND and Statistics Canada. As such, media strategies 
aimed at promoting the 1996 Census to First Nations are coordinated by 

Ms. Dale Sewell, Census Communications, Marketing and Information Services 
Branch, Statistics Canada, wdth input and advice from Ms. Lillian Blondin, 
Communications Manager, Northern Affairs and Corporate Services, DIAND. 
They have discussed the requirements for the development of a strategy to allow 
Statistics Canada to secure direct contact with the individual chiefs of 
First Nations, key Aboriginal organizations and Aboriginal businesses. 

While many of the points raised in your letter are already being actioned within 
DIAND, I fully endorse your interest in maintaining excellent relations via our respective 
communications staff. Moreover, some of the suggestions that are included in your letter 
are already being given careful consideration by our Director General of 
Communications, Mr. Jean-Pierre Villeneuve. 

DIAND is pleased to be involved in the 1996 Census event and looks forward to 
the continuation of excellent relations vkdth Statistics Canada. I wish you and your 
department continued success in completing the 1996 Census of Canada. 

Yours sincerely. 




Scott Serson 
c.c; S. Serafini 



1^1 



APPENDIX/APPENDICE 2 



Statistics Statistique 
Canada Canada 

Onawa. Canada 
K1A0T6 



October 16, 1995 



Mr. Peter Lloyd 
Director General 
Communications Bureau (BCD) 
Department of Foreign Affairs 
and International Trade 
Lester B. Pearson Building 
125 Sussex Drive 
Ottawa, Ontario 
K1A0G2 



Dear Mr. Lloyd: 



On August 31, the Chief Statistician of Canada, Dr. Ivan Fellegi, 
wrote to Mr. Gordon S. Smith and Mr. R. Allen Kilpatrick seeking vour 
department's support of the 1996 Census, which will take place on Tuesday, May 
14th, 1996. 

As a follow-up to this letter, I am sending you background 
information on the 1996 Census. Francine Lampron, of our census 
communications team, will be in touch with your office to discuss the 1996 Census 
communications program with you or your officials. 

Full public participation is essential to the success of the Census. 
Experience has shown that a strong public communications program, designed to 
create awareness about the Census and inform respondents about the importance 
of completing their questionnaires, plays a vital role in ensuring that the Census is 
complete and accurate. 

I believe that the Department of Foreign Affairs and International 
Trade can make a vital contribution to the achievement of this enormous task and 



.../2 



C E .\ > I S • 1 9 9 6 ■ R E C E N S E M [ .\ T 



Canada 




ask for your collaboration in bringing the message to both your department's 
employees and the public through the use of your existing communication 
programs and networks. Statistics Canada will be pleased to provide a wide 
variety of promotional materials. 

I hope we can count on your support in making the 1996 Census a 
success. 

Yours sincerely. 




Wayne R. Smith 
Director 
Communications Division 



Enclosure 



1*1 



statistics Statistique 
Canada Canada 

Onawa, Canada 
K1A0T6 



Le 16 octobre 1995 



Monsieur Hugues Lacombe 

Sous-ministre adjoint. Communications 

Developpement des ressources humdnes Canada 

Place du Portage, Phase IV 

12° etage 

140, promenade du Portage 

Hull (Quebec) 

K1A0J9 



Monsieur, 

Le 31 aout dernier, le statisticien en chef du Canada, 
Monsieur Ivan Fellegj, ecrivmt a Monsieur Jean- Jacques Noreau afin de soUiciter 
I'appui de votre ministere pour le Recensement de 1996, qui aura lieu le mardi 14 
mai 1996. 

Pour donner suite a cette lettre, je vous fais parvenir des documents 
d'information sur le Recensement de 1996. Madame Francine Lampron, membre 
de I'equipe des Communications du recensement, conununiquera sous peu avec 
vous, ou avec un membre de votre personnel, afin de discuter du programme de 
communications du Recensement de 1996. 

La participation de toute la population est essentielle au succes du 
recensement. L'histoire revele qu'un programme d'information publique eflBcace, 
con9u de fa9on a sensibiliser les gens a I'importance du recensement ainsi qu'a les 
inciter a y participer, joue un role de premier plan dans la mise en oeuvre d'un 
recensement a la fois complet et precis. 

Je crois que Developpement des ressources humaines Canada peut 
jouer unjole important dans la realisation de ce vaste projet. Je vous demande 

...12 



RECENSEMENT 



Canada 




-2 



done de nous aider a transmettre le message du recensement au personnel de votre 
ministere ainsi qu'au grand public par rintermediaire de vos programmes et 
reseaux de communications existants. Statistique Canada vous fourmra avec grand 
plaisir toute une variete d'outils de communications. 

J'espere que nous pourrons compter sur votre appui en vue 
d'assurer le succes du Recensement de 1996. 

Je vous prie d'agreer. Monsieur, I'expression de mes sentiments les 
meilleurs. 




Wayne R. Smith 

Directeur 

Division des conmiunications 



piece jointe 



1^1 



APPENDIX/APPENDICE 3 

, , ,. File copy 

Same letter sent to the attached list. Chrono 

Chief Statistician of Canada Statisticien en chef du Canada j^ Morin 
Statistics Canada Slatislique Canada ' ^ p-*-:, 

Ottawa. Canada _ ^ „„. -l, 

K1A0T6 B. Larocm 

D. Sewell 



August 23, 1996 



Mr. Terry Ohman 

Executive Director 

Alliance of Canadian Travel Associations 

1929 Bank Street 

Suite 201 

Ottawa, Ontario 

KIV 7Z5 



Dear Mr. Ohroan: 



I would like to extend my appreciation to the 
Alliance of Canadian Travel Associations for its active 
support of the 1996 Census. 

On May 14, Statistics .Canada asked the 
country to pause for its 18th family portrait since 
Confederation. As the most important source of 
information about Canada and its residents, it is 
essential that evieryone perceive the significance of 
the Census and be motivated to complete the 
guestionnaire. I thank you for your efforts in helping 
us accomplish this enormous task. 

Statistics Canada has now started the 
important job of processing and analysing the 
information received from over 11 million Canadian 
households and 300,000 farms. The first results of the 
Census are expected to be released in the Spring of 
1997. 

Again, many thanks for your assistance in 
promoting the 1996 Census. 



Yours sincerely. 

OWGINAL SIGNED BY 

ORIGINAL SIGNE PAR 

IVAN P. FELLEGI 



Ivan P. Fellegi 



CENSUS .• 1996 • RICENSEMENT 



Canada 



v%W#. 




Count YouTsel/ In! '^ Soyei du nombre! 



CL^ Shi-l ^■ 



Mr. Terry Ohman 
Executive Director 

liance of Canadian Travel 

iociations 
x:^29 Bank Street 
Suite 201 
Ottawa, Ontario 
KIV 7Z5 



Ms. Barbara Crowder 
National Director 
Association of Canadian Clubs 
237 Nepean Street 
Ottawa, Ontario 
K2P 0B7 



Mr. Emile Therien 

President 

Canada Safety Council 

1020 Thomas Spratt Place 

Ottawa, Ontario 

KIG 5L5 



Mr. S.H. Schultz 

Executive Director 

Canadian Association of Chiefs of 

Police 

Tower B, Place de Ville 

112 Kent Street, Suite 1908 

Ottawa, Ontario 

KIP 5P2 



Mr. Gordon Proudfoot 

President 

Canadian Bar Association 

2-50 O'Connor Street 

:awa, Ontario 
xxxP 6L2 



Mr. David Ross 

Executive Director 

Canadian Council on Social 

Development 

441 MacLaren Street, 4th Floor 

Ottawa, Ontario 

K2P 2H3 



Mr. Dmytro Cipywnyk 

President 

Canadian Ethno-Cultural Council 

251 Laurier Avenue West 

Suite 1100 

Ottawa, Ontario 

KIP 5J6 



Ms. Carol Clemenhagen 

President 

Canadian Healthcare Association 

17 York Street 

Suite 100 

Ottawa, Ontario 

KIN 9J6 



Mr. Scott Newark 
Executive Officer 
The Canadian Police Association 
100-141 Catherine Street 
Ottawa, Ontario 
■3 1C3 



Mr. James W. Knight 

Executive Director 

Federation of Canadian 

Municipalities 

24 Clarence Street, 2nd Floor 

Ottawa, Ontario 

KIN 5P3 



s. Louise Moffatt 
xecutive Director 
•^al Canadian Geographical Society 
McArthur Avenue 
^nier, Ontario 
IL 8L7 



Mr. Fred Hannington 
Dominion Secretary 
Royal Canadian Legion 
359 Kent Street 
Ottawa , Ontar io 
K2P 0R7 



[s. Debra Ward 

'resident 

'ourism Industry Association of 

:anada 

.30 Albert Street, Suite 1016 

ittawa , Ontar io 

:iP 5Q4 



Mr. Bob White 

President 

Canadian Labour Congress 

2841 Riverside Drive 

Ottawa, Ontario 

KIV 8X7 



[r. James A. McCambly 
'resident 

Canadian Federation of Labour 
"7 Sparks Street, Suite 3 00 

iawa, Ontario 
.^P 5B5 



Mr. Frank Claydon 

Deputy Minister of Agriculture 

and Agri-Food 
Sir John Carling Building 
Room 909 

930 Carling Avenue 
Ottawa, Ontario 
KIA 0C5 



Is. Janice Cochrane 

)eputy Minister of Citizenship 

and Immigration Canada 
rournal Tower South 
)65 Laurier Avenue West 
>0th Floor 
)ttawa, Ontario 
aA ILl 



Mr. Kevin Lynch 

Deputy Minister of Industry 

CD. Howe Building 

East Tower, 11th Floor 

235 Queen Street 

Ottawa , Ontar io 

KIA 0H5 



4r. Scott Serson 

Deputy Minister of Indian Affairs 

and Northern Development 
^oom 2101, North Tower 
jes Terrasses de la Chaudiere 
Wellington Street 

11, Quebec 
KlA 0H4 



Mr. Gordon S. Smith 

Deputy Minister of Foreign Affairs 

Tower "A" , 8th Floor 

Lester B. Pearson Building 

125 Sussex Drive 

Ottawa, Ontario 

KIA 0G2 



Hr. Ranald A. Quail 
Deputy Minister of Public Works 
^nd Government Services 
nd Deputy Receiver General 
X lace du Portage, Tower A 
Phase III, Room 17A1 
11 Laurier Street 
Hull, Quebec 
KIA OSS 



Mr. Nick Mulder 

Deputy Minister of Transport 

Place de Ville 

Tower C, 29th Floor 

330 Sparks Street 

Ottawa, Ontario 

KIA 0N5 



Mr. J. David Nicholson 

Deputy Minister of Veterans Affairs 

Daniel J. MacDonald Building 

161 Grafton Street, Room 4 05 

Charlottetown, Prince Edward Island 

CIA ILl 



Mr. J. Philip R. Murray 

Commissioner 

Royal Canadian Mounted Police 

12 00 Vanier Parkway 

Ottawa , Ontario 

KIA 0R2 



Mr. Guy Legault 
President 

Certified General Accountants of 
■<nada 
D - 1188 West Georgia Street 
-ancouver, British Columbia 
V6E 4A2 



Mr. John Halani 

President 

Vancouver Multicultural Society 

of British Columbia 
1254 - 7th Avenue West 
Vancouver, British Columbia 
V6H 1B6 



Mr. Mark R. Startup 

President 

Retail Merchants Association of 

B.C. 

1758 - 8th Avenue West 

Vancouver, British Columbia 

V6J 1V6 



Mr. James Chase 

Executive Vice-President 

B.C. & Yukon Hotels Association 

2nd Floor 

948 Howe Street 

Vancouver, British Columbia 

V6Z 1N9 



Mr. Richard Taylor 
Executive Director 
Union of B.C. Municipalities 
15 - 10551 Shellbridge Way 
Richmond, British Columbia 
X 2W9 



Ms. Nancy Harwood 

Registrar 

College of Dental Hygienists 

of British Columbia 
219 - 645 Fort Street 
Victoria, British Columbia 
V8W 1G2 



Is. Michele O'Connor 
lanager 

\risin Industry Association of 

.on 
.x09 First Avenue 
fhitehorse, Yukon Territory 
'lA 5G4 



Ms. Patricia Cashin 
Executive Director 
B.C. Motels Campgrounds Resorts 
209 - 3003 St. John's Street 
Port Moody, British Columbia 
V3H 2C4 



klamin Pirani 

Ixecutive Director 

Icouts Canada 

150 Willingdon Avenue 

lurnaby, British Columbia 

'5C 5E9 



Mr. William Bullis 

President 

B.C. Automobile Association 

4567 Canada Way 

Burnaby, British Columbia 

V5G 4T1 



Is. Nancy Levesque 
'resident 

I.e. Library Association 
- 6545 Bonsor Avenue 
naby, British Columbia 
:jH 1H3 



Ms. Elsie McMurphy 
Executive Director 
B.C. Teachers' Federation 
100-550 West 6th Avenue 
Vancouver, British Columbia 
V5Z 4P2 



Is. Lillian To 
Ixecutive Director 
l.U.C.C.E.S.S. (United Chinese 
Community Enrichment Services) 
7 Pender Street East 
'ancouver, British Columbia 
'6A 1S9 



Ms. Maureen B. Enser 

Executive Director 

Urban Development Institute of 

Canada 

717 Pender Street West, 3rd Floor 

Vancouver, British Columbia 

V6C 1G9 



Ir. R.J. (Robin) Hill 
;xecutive Director 
kC. Real Estate Association 
09 - 1155 Pender Street 
Vancouver, British Columbia 
1 2P4 



Mr. Mel Cappe 

Deputy Minister of Human Resources 

Development 

Place du Portage 

Phase IV, 13th Floor 

14 Promenade du Portage 

Hull, Quebec 

KIA 0J9 



Ms. Sandra Conrad 
" nager, Administrative Services 
er Adult Centres • Association 
,£ Ontario 
401-1185 Eglington Avenue East 
North York, Ontario 
M3C 3C6 



Mr. Ron Sawatsky 

Moderator 

Mennonite Conference of Eastern 

Canada 

4889-4497 King Street East 

Kitchener, Ontario 

N2G 3W6 



Mr. Richard Stern 
General Manager 
Canadian Venison Council 
2212 - E9 Gladwyn Crescent 
Ottawa, Ontario 
KIB 5N1 



Mr. W.K. Robertson 

Executive Director 

Canadian Seed Growers' Association 

Post Office Box 8455 

Ottawa, Ontario 

KIG 3T1 



Ms. Cynthia Currie 
General Manager 

''-'nadian Chicken Marketing Agency 
te 300 

/ Dalhousie Street 
Ottawa, Ontario 
KIN 9N8 



Ms. Sally Rutherford 

Executive Director 

Canadian Federation of Agriculture 

1101 - 75 Albert Street 

Ottawa, Ontario 

KIP 5E7 



Mr. Peter Oosterhoff 

President 

Dairy Farmers of Canada 

Suite 1101 

75 Albert Street 

Ottawa, Ontario 

KIP 5E7 



Mr. Roy Carver 

Executive Director 

Agricultural Institute of Canada 

907 - 151 Slater Street 

Ottawa, Ontario 

KIP 5H4 



Mr. Jim Smith 

President 

Canadian Pork Council 

Suite 1101 

Albert Street 
;awa, Ontario 
r^iP 5E7 



Mr. Ray Howe 

Chairman 

Prairie Pools 

Suite 724 

90 Sparks Street 

Ottawa, Ontario 

KIP 5B4 



Ir. Neil Currie 

;hief Executive Officer 
nadian Egg Marketing Agency 
JO - 320 Queen Street 

^ctawa, Ontario 

CIR 5A3 



Mr. Mike Nowosad 
Executive Director 
Canadian 4-H Council 
208 - 1690 Woodward Drive 
Ottawa, Ontario 
K2C 3R8 



[r. Dan Dempster 

Ixecutive Vice President 

lanadian Horticultural Council 

luite 310 

.101 Prince of Wales Drive 

ittawa, Ontario 

:2C 3W7 



Mr. Gib Shouldice 
Executive Director 
Canadian Poultry and 

Egg Processors Council 
Suite 600, 2 Gurdwara Road 
Nepean, Ontario 
K2E 1A2 



r. Paul Jelley 
eneral Manager 
anadian Broiler Hatching 
7g Marketing Agency 
te 705 
oO Elgin Street 
ttawa, Ontario 
2P 1L5 



Ms. Anne Lang-Harris 

President 

BC Milk Producers' Association 

11085 Highway 3A 

Box 5, Site 5, RRl 

Boswell, British Columbia 

VOB lAO 



r. Steve Thomson 

eneral Manager 

C Fruit Growers' Association 

473 Water Street 

elowna, British Columbia 

lY 1J6 



Mr. Lome Leach 
Executive Director 
BC Cattlemen's Association 
4 - 10145 Durango Road 
Kamloops, British Columbia 
V2C 6T4 



r. Scott Sager 
resident 

inadian Emu Association 
^3, CI Donkersley Road 
■>well River, British Columbia 
5C1 



Mr. Jake Janzen 

President 

BC Federation of Agriculture 

846 Broughton Street 

Victoria, British Columbia 

V8W 1E4 



Chief Statistician of Canada 
Statistics Canada 



Ottawa. Canada 
K1A 0T6 



La meme lettre a ete envoyee aux 

Statisticien en chef du Canada personnes figurant sur la presente 
Statistique Canada ,. ° 

Iiste. 



File copy 
Chrono 
J. Morin 
D.B. Petri( 
B, LaroclK 
D. Sewcll 



Le 23 aout 1996 



Madame Suzanne Hurtubise 
Sous-ministre du Patrimoine canadien 
Les Terrasses de la Chaudiere 
Piece 12A14 
25, rue Eddy 
Hull (Quebec) 
KIA 0M5 



Madame, 



Par la presente, je desire remercier le 
ministere du Patrimoine canadien d' avoir accorde son 
appui au Recensement de 1996, 

Le 14 mai dernier, Statistique Canada a 
demande a la population canadienne de faire partie de 
la 18e photo de famille prise depuis la Confederation. 
Comme le recensement constitue la plus importante 
source de donnees sur le Canada et ses habitants, il 
est essentiel que tous les gens comprennent bien sa 
raison d'etre et qu'ils soient prets a remplir le 
questionnaire. Je tiens done a vous remercier de nous 
avoir aides a accomplir cette enorme tache. 

Statistique Canada entreprend maintenant 
1 ' importante etape du traitement et de 1' analyse des 
renseignements provenant de quelque 11 millions de 
menages et 300 000 exploitations agricoles. Les 
premiers resultats du recensement doivent etre diffuses 
au printemps de 1997. 

J'aimerais de nouveau vous remercier de nous 
avoir aides a promouvoir le Recensement de 1996. 



/2 



CENSUS • 199i • RECENSEMENT 



Canada 



vvW.#^ 



Count Yourself In, 




or 



Soyn du nomhrel 



- 2 - 



Veuillez agreer, Madame, 1' expression de iiies 
sentiments les meilleurs. 



ORIGINAL SIGNED BY 
ORIGINAL SIGNE PAR 
IVAN P. FELLEGl 



Ivan P. Fellegi 



d^u^Si^Lfj JUMsj I^xjlauuL^ 



^dame Suzanne Hurtubise 
Sous-ministre du Patrimoine 
canadien 
, -is Terrasses de la Chaudiere 

xece 12A14 
25, rue Eddy 
Hull (Quebec) 
KIA 0M5 



Madame Michele S. Jean 
Sous-ministre de la Sante 
0915B, edifice Brooke Claxton 
Piece 1526B 
Pare Tunney 
Ottawa (Ontario) 
KIA 0K9 



Madame Louise Frechette 

Sous-ministre de la Defense 

nationale 

13ieme etage. Tour nord 

101, promenade Colonel By 

Ottawa (Ontario) 

KIA 0K2 



Monsieur Pierre Gravelle 
Sous-ministre du Revenu national 
Immeuble MacDonald, piece 1102 
123, rue Slater 
Ottawa (Ontario) 
KIA 0L8 



Monsieur Jean T. Fournier 
Sous-solliciteur general 
fldifice Sir Wilfrid Laurier 
13ieme etage 

^0, avenue Laurier ouest 

:tawa (Ontario) 

KIA 0P8 



Monsieur Marc Rochon 

President 

Societe canadienne d ' hypotheques 

et de logement 
7 00-, chemin Montreal 
Ottawa (Ontario) 
KIA 0P7 



Madame Nicole Hennessey 
Presidente 

Federation des Francophones 
de la Colombie-Britannique 
1575, 7e avenue ouest 
Vancouver (Colombie-Britannique) 
V6J ISl 



Monsieur Laurent Pellerin 

President 

Union des producteurs agricoles 

555, boulevard Rolland-Therrien 

Longueuil (Quebec) 

J4H 3Y9 



Monsieur Gilles Pregent 
President 

Commission canadienne du lait 
Pare executif Carling 
Suite 300 

■•525, avenue Carling 
tawa (Ontario) 
xA 0Z2 



Madame Christine Mercier 
Directrice generale 
Association canadienne des 

industries de 1 'alimentation 
animale 
Suite 625 

325, rue Dalhousie 
Ottawa (Ontario) 
KIN 7G2 



Monsieur Normand Lafreniere 
Directeur general 
Association canadienne des 
roducteurs d'arbres de Noel 
.se postale 996 
Succursale B 
59, rue Sparks 
Ottawa (Ontario) 
KIP 5R1 



1*1 



Same letter sent to the attached list. 



Chief Statistidan of Canada 
Statistics Canada 

Onawa, Canada 
K1A0T6 



Statisticien en chef du Canada 
Statistique Canada 



File copy 
Chrono 
J. Morin 
D.B. Petric 
B. LaroclK 
D. Sewell 



September 3, 1996 



Mr. Gary Bodez 

Registrar 

Alberta Registries 

9th Floor, Brownlee Building 

10365 - 97 Street 

Edmonton, Alberta 

T5J 3W7 



Dear Mr. Bodez: 



I would like to extend my appreciation to the 
Alberta Registries for its active support of the 199 6 
Census. 



On May 14 , Statistics Canada asked the 
country to pause for its 18th family portrait since 
Confederation. As the most important source of 
information about Canada and its residents, it is 
essential that everyone perceive the significance of 
the Census and be motivated to complete the 
questionnaire. I thank you for your efforts in helping 
us accomplish this enormous task. 

Statistics Canada has now started the 
important job of processing and analysing the 
information received from over 11 million Canadian 
households and 300,000 farms. The first results of the 
Census are expected to be released in the Spring of 
1997. 



Again, many thanks for your assistance 
promoting the 1996 Census. 



m 



Yours sincerely. 



Ivan P. Fellegi 



Canada 



CENSUS .•1996 • RECENSEMENT 






Coimf Yoursel/ In! '^ Soyei du nomhrel 



ffUuyu^ Re^f^/^S tCClu^. £^ 



Mr. Gary Bodez 
Registrar 
/Alberta Registries 
th Floor, Brownlee Building 
.0365 - 97 Street 
Edmonton, Alberta 
T5J 3W7 



Mr. Otto Lang 

Chief Executive Officer 

Centra Gas 

444 St. Mary Avenue 

Winnipeg, Manitoba 

R3C 3T7 



Mr. Paul Dawson 

Chief Commissioner 

City of Calgary 

Post Office Box 2100, Station M 

Calgary, Alberta 

T2P 2M5 



Mr. Bruce Thorn 

City Manager 

City of Edmonton 

City Manager's Office 

3rd Floor, City Hall 

1 Sir Winston Churchill Square 

Edmonton, Alberta 

T5J 2R7 



Mr. Marty Irwin 

City Commissionoer 

City of Saskatoon 

City Commissioner's Office 
22 - 3rd Avenue North 
saskatoon, Saskatchewan 

S7K 0J5 



Ms. Mary Cameron 

President and Chief Executive 

Officer 

PSC Payment Systems Corporation 

1401 - 10060 Jasper Avenue 

Edmonton , Alberta 

T5J 2B8 



Mr. Gordon Gilgan 

President 

Grande Prairie Regional College 

10726 - 106 Avenue 

Grande Prairie, Alberta 

T8V 4C4 



Mr. R.B. Brennan 
President 
Manitoba Hydro 
820 Taylor Avenue 
Winnipeg, Manitoba 
R3M 3T1 



Mr. Hugh G. Owens 

President 

Portage La Prairie Mutual 

Insurance Company 
Post Office Box 340 
Portage La Prairie, Manitoba 

.IN 3B8 



Mr. C. Childers 
Chairman, President and 

Chief Executive Officer 
Potash Corporation of Saskatchewan 
Suite 500, 122 - 1st Avenue South 
Saskatoon, Saskatchewan 
S7K 7G3 



Mr. Randy Muth 

Vice President and General Manager 

■''ideotron 

5450 - 178 Street 
-.dmonton , Alberta 
T5S 1S2 



Mr. Syd Bildfell 

Chief Executive Officer 

Credit Union Central of 

Saskatchewan 

2055 Albert Street 

Post Office Box 3030 

Regina, Saskatchewan 

S4P 3G8 



Mr. R.J. Ritchie 

President 

Canadian Pacific Railways 

Suite 500 

401 - 9th Avenue South West 

Calgary, Alberta 

T2P 4Z4 



Mr. Bill Hyshka 

Manager 

Alberta Treasury - Statistics 

Room 259, Terrace Building 

9515 - 107 Street 

Edmonton , Alberta 

T5K 2C3 



Mr. Wilf Falk 

Director 

Manitoba Bureau of Statistics 

333 - 260 St. Mary Avenue 

innipeg, Manitoba 
.v3C 0M6 



Dr. Ralph Joyce 

Territorial Statistician 

Bureau of Statistics 

Department of Finance 

Franklin Avenue, Yukon Building 

2nd Floor 

Yellowknife, Northwest Territories 

XIA 2L9 



Mr. Ron Marcoux 

President and Chief Executive 

Officer 

McDonald's Restaurants of Canada 

Limited 

4400 Still Creek Drive 

Burnaby, British Columbia 

V5C 6C6 



Mr. Steve Clark 

President 

Money Mart 

1640 Oak Bay Avenue 

Victoria, British Columbia 

VSR 1B2 



Mr. Chuck Geale 

Executive Director 

National Community Tree Foundation 

220 Laurier Avenue, Suite 1550 

Ottawa, Ontario 

XIP 5Z9 



Mr. Ian Sutherland 

President and Chief Executive 

Officer 

Northwest Company 

77 Main Street 

Winnipeg, Manitoba 

R3C 2R1 



Mr. Peter Rona 

President and Chief Executive 

Officer 

iteractive Network 
_4 Meteor Drive 
Etobicoke, Ontario 
M9W 1A4 



Mr. Don Bousquet 

President 

Resource Network Incorporated 

Suite 101, 70 Arthur Street 

Winnipeg, Manitoba 

R3B 1G7 



Ms. Carol Joly 

Alberta Treasury Branches 

Head Office Administration 

1100 ATB Plaza 

9925 - 109 street 

Edmonton, Alberta 

T5K 2J8 



Mr. Dennis Ellard 
Sr. Vice President 
Canadian Utilities Limited 
10035 - 105 Street 
Edmonton, Alberta 
T5J 2V6 



Ms. Jean Johnstone 
City Clerk 
City of Lethbridge 
910 - 4th Avenue South 

ethbridge. Alberta 
.IJ 0P6 



Mr. Robert Kallir 
Chief Executive Officer 
Government of Alberta 

- Pension Administration 
3rd Floor, Park Plaza 
10611 - 98 Avenue 
Edmonton , Alberta 
T5K 2P7 



Mr. Tom Huggins 
Director of Finance 
Manitoba Sports Federation 
200 Main Street 
Winnipeg, Manitoba 
R3C 4M2 



Ms. Carol Bryant 
Executive Vice President 

for Corporate Affairs 
Saskatchewan Power 
2025 Victoria Avenue 
Regina, Saskatchewan 
S4P 0S4 



Ms. Marilyn Scheske 
Manager, Advertising 

& Marketing Communications 
Sasktel 

2121 Saskatchewan Drive 
"Regina, Saskatchewan 

4P 3Y2 



Mr. Lanny Weiler 
General Manager 
Sunnyland Poultry Products 
Post Office Box 760 
Wynyard, Saskatchewan 
SOA 4T0 



Mr. Tom Fraser 

Senior Vice President 

T'he Real Canadian Superstore 

ist Office Box 300, Station M 
,algary. Alberta 
T2P 2H9 



Mr. Bert Backman 

President 

Alberta Government Telephones 

25th Floor, 

411 - 1st Street South East 

Calgary, Alberta 

T2G 4Y5 



Mr. Doug Campbell 

President 

Canada Grains Council 

760 - 360 Main Street 

Innipeg, Manitoba 

JC 3Z3 



Mr. John Melicher 
Executive Director 
Rural Education and 

Development Association 
14815 - 119th Avenue 
Edmonton, Alberta 
T5L 4W2 



Mr. Peter Bielefeld 
General Manager 
Thomson Meats Limited 
Post Office Box 3429 
Melfort, Saskatchewan 
SOE lAO 



Mr. R.J. Linton 

Director 

Winnipeg Hydro 

1315 Notre Dame Avenue 

Winnipeg, Manitoba 

R3E 3G2 



Ms. Nettie Wiebe 

President 

National Farmer's Union 

259C - 2nd Avenue South 

Saskatoon, Saskatchewan 

S7K 2M1 



Mr. Ron Leonhardt 

President 

Unifarm 

14815 - 119th Avenue North West 

Edmonton, Alberta 

T5L 4W2 



1^1 



Same letter sent to the attached list. 



Statistics Statistique 
Canada Canada 

Ottawa. Canada 
K1A 0T6 



File copy 
D. Sewell 



September 13, 1996 



Ms. Janet Box 

Director General 

Communications and Consultations 

Environment Canada 

Les Terrasses de la Chaudiere 

27th Floor, North Tower 

10 Wellington Street 

Hull, Quebec 

K1A0H3 

Dear Ms. Box: 

On behalf of Statistics Canada, I would like to express my 
appreciation for your support of the 1996 Census. 

The assistance of Environment Canada in promoting the Census 
among your employees and clients contributed significantly towards the success of 
the Census. 

Statistics Canada has now started the important job of processing 
and analysing the information received from over 1 1.2 million Canadian 
households and 300,000 farms. The first results of the Census are will be released 
in the Spring of 1997. 

As Canada begins planning for the next century, there is no doubt 
that the data from the 1996 Census will form the basis of many important decisions 
that will affect us all. 



Again, many thanks for your cooperation. 

Yours sincere! 




Wayne R. Smith 
Director 
Communications Division 



C E N S U S • 1 9 9 6 • R E C E N S £ M E .\ T 



Canada 






Coimt Yourself In! ^f Soyoi iu nombre! 



1^1 



statistics ■ Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



La meme lettre a ete envoyee aux 
personnes figurant sur la presente 
liste. 



File copy 
D. Sewell 
J).h££>rrcea 



Le 13 septembre 1996 



Monsieur Hugues Lacombe 

Sous-ministre adjoint, Communications 

Developpement des ressources humaines Canada 

Place du Portage, Phase IV 

12' etage 

140, promenade du Portage 

Hull (Quebec) 

Kl A 0J9 

Monsieur, 

Par la presente, je desire vous remercier, au nom de Statistique 
Canada, d'avoir apporte votre appui au Recensement de 1996. 

La collaboration du ministere du Developpement des ressources 
humaines en ce qui a trait a la promotion du recensement aupres de son personnel 
et de sa clientele a fortement contribue a son succes. De fafon plus specifique, je 
tiens a remercier votre ministere pour I'insertion d'encarts postaux dans les 
enveloppes des prestations du Regime de pensions du Canada et de la Secunte de 
la vieillesse ainsi que des cartes d'assurance sociale. 

Statistique Canada a maintenant entrepris I'enorme tache qui 
consiste a traiter et a analyser les renseignements re9us de quelque 1 1,2 millions de 
menages canadiens et 300 000 exploitations agricoles. Les premiers resultats du 
recensement seront diffiises au printemps de 1997. 

Alors que partout au pays la planification en vue du XX? siecle a 
debute, il ne fait aucun doute que les donnees du Recensement de 1996 sen/iront 
de base a la prise de tres nombreuses et importantes decisions, lesquelles 
toucheront 1' ensemble de la population canadienne. 

.../2 



C E N S I S • 1 9 9 6 • R E C E X S E M E N T 



Canada 



vvW.#v 




Count Yourself In! ^ Soyei iu nombre! 



-2- 

Une fois de plus, je vous remercie de votre precieuse collaboration. 
Veuillez agreer. Monsieur, I'expression de mes sentiments les 



meilleurs. 




Wayne R. Smith 

Directeur 

Division des communications 



APPENDIX/APPENDICE 4 



^ 



CENSUS • 1996 • RECENSEMENT 



To: 

A: 



® 




Statuda Canada, Tunney'tPutuic Staditiqiic Canada, PaicTunncy 

Ottawa. Ontario. KlAOre Ottawa (Ontario). Kl A 0T6 



APPENDIX/APPENDICE 5 




March 29, 1996 



Marilyn Amendola 
Director, Communications 
Elections Canada 
1595 Telesat Court 
Ottawa, Ontario 
K1A0M6 

Dear Ms. Amendola: 



I am pleased to inform you that the 1996 Census will take place on 
Tuesday, May 14, 1996. On that date. Statistics Canada will ask the members of 
1 1 million households and operators of 300,000 farms across Canada to complete 
their Census form and mail it back. 

The information collected b> the Census of Population and the 
concurrent Census of Agriculture provides a portrait of the ever-changing face of 
Canadian society. 

I am enclosing some background information on the 1996 Census. 
If you would like further information about the Census, please contact Francine 
Lampron, of our census communications team at 95 1 - 1 1 94. 



Yours sincerely. 



Wayne R. Smith 

r Director 
Communications Division 



Enclosure 



M Statistics Statistique 
Canada Canada 



Canada 



APPENDIX/APPENDICE 6 



1996 CENSUS/RECENSEMENT DE 1996 
FEDERAL GOVERNMENT DEPARTMENTS / MINISTERES bl ORGANISMES F^DERAUX 


ORGANIZATION / 
ORGANISME 


ACTIVITIES /ACTIVIT^S 


Ministdres f^d^raux 


Agence canadienne de 
d^veloppement 
international (ACDI) 


• Administration centrale : 20 affiches, 20 calendriers pour les employes, 10 
cartes pliantes pour les receptions, 150 signets pour les clients, message 
rappelant la journ6e du recensement envoy6 aux 1 200 employes par courrier 
6lectronique, 2 articles dans le bulletin des employ6s Avis administratifs | 
Administrative Notices (1 200 exemplaires). 


Administration de la Vole 
maritime du Saint- 
Laurent 


• Bureau de Cornwall : 1 affiche, 30 calendriers et 70 signets pour les 
employes, 3 courts articles avec logo dans bulletin des employes distribu6s 
dans tous les bureaux (68 exemplaires). 

• Bureau d'Ottawa : 2 affiches, 1 autocollant de vitrage. 

• Bureau de St-Lambert : responsabilit6 de notre bureau de Montreal. 

• Bureau de St-Catherines : responsabilit6 de notre bureau de Toronto. 


Affaires §trang6res et 
Commerce international 


• Ambassades : 450 trousses, 1 350 affiches et 4 500 6pinglettes envoy6es aux 
ambassades et consulats d travers le monde par le biais des sacs 
diplomatiques du minist6re des Affaires 6trang6res et du Commerce 
international. 

RECOMMANDATION : L'information a 6t6 envoy6e quelques semaines avant 
les questionnaires de recensement et de nombreuses ambassades ont 
t6l6phon6 pour avoir de plus amples details au sujet des questionnaires. II est 
done recommand6 d'envoyer l'information en mfeme temps que les 
questionnaires de recensement. II est 6galement recommand6 d'envoyer des 
instructions de d6nombrement claires ainsi que le nom et num6ro de t6l6phone 
d'une personne ressource S la Division de la collecte. 

• Ministdre : 200 affiches et 200 cartes pliantes pour les bureaux d'Ottawa, 5 
000 signets pour les employ6s, message 6lectronique aux 5 000 employ6s au 
Canada et outre-mer, 2 articles avec logo dans bulletin des employ6s 
Panorama (5 000 exemplaires). 

• Bureaux des passeports d travers le Canada : 37 000 signets, 120 cartes 
pliantes et 54 affiches pour les clients. La liste des bureaux de passeports et 
le materiel demand^ nous a 6t6 transmis beaucoup trop tard (une semaine 
avant le recensement). 

RECOMMANDATION : II est recommand^ d'obtenir la liste quelques mois avant 
le recensement de fa?on d pouvoir envoyer le materiel aux diff6rents Bureaux 
des passeports un d deux mois avant le recensement. 


'Affaires indiennes et du 
Nord Canada 


• Colonne d'exposition dans le hall d'entr6e du Minist6re. 

• Administration centrale et bureaux r6gionaux : 20 affiches, 5 cartes pliantes, 
20 calendriers, 10 autocollants de vitrage, 5 500 signets et 50 sous-verres, 
article ^crit sur mesure par SC public dans le bulletin des employes Transition 
(5 500 exemplaires). 

RECOMMANDATION : II est recommand^ de communiquer avec ce Minist^re 
avant la tenue du recensement du Nord. 



Agriculture Canada 


• Region de la Capitale nationale : 100 affiches pour les diff^rents bureaux, 30 
signets pour les employ6s, article et logo sur bulletin 6lectronique pour les 
employes Agri-Source (1 1 000 employes). 

• La personne responsable du programme de parrainage du recensement de 
I'agriculture a ^galement proposer des activit^s. II serait bon de consulter son 
Evaluation. 


Anciens combattants 


• Encarts avec cheques d'allocation d'ancien combattant (80,000). 

• ttant donn6 que I'administration centrale du Minist6re est d Charlottetown, le 
bureau regional de I'Atlantique Etait responsable des activit^s de promotion 
dans le Minist^re. 


Banque du Canada 


• Administration centrale et 8 succursales : 100 calendriers et 200 signets, 3 
500 encarts avec les payes des employes et retrait^s, et utilisation de deux 
sabots postaux. Aucun article dans bulletin des employes Les Carnets de la 
bar)que\Banl< Notes (3 000 exemplaires) car I'Edition a 6tE retard^e en raison 
d'une reorganisation. 


*Biblioth§que du 
parlement 


• 20 trousses d'information des d6put§s, 14 trousses d'information des madias, 
40 Coup d'oeil, 200 signets, 30 cartes pliantes, 10 Questions et les raisons, 4 
Contenu du questionnaire, 150 affiches. Le materiel a 6t& affichE dans la 
vitrine de la biblioth§que et le reste a 6t6 distribuE aux deputes et visiteurs. 


Citoyennet^ et 
Immigration 


• Administration centrale et bureaux r6gionaux : 675 affiches, 1 830 calendriers, 
385 cartes pliantes et 3 760 signets. 3 800 encarts glissEs avec les cartes de 
citoyennet6 envoy6es aux clients, 3 138 Coup d'oeil dans les bureaux 
r^gionaux et outre-mer, 6 000 Epinglettes pour les Cours de la citoyennetE, 2 
900 brochures plurilingues pour les bureaux r^gionaux et outre-mer. Aucun 
article dans le bulletin des employ6s Eureka (4 500 exemplaires) car I'Edition 
a 6tE retard^e en raison d'une reorganisation. 


*Commissaire i la 
protection de la vie priv6e 


• Le Commissaire n'a pas 6te inform^ de la tenue du recensement malgre la 
recommandation de 1991. 

RECOMMANDATION : II est recommand6 d'envoyer de information sur la 
confidentiality et le respect de la vie privEe et le recensement au Commissaire d 
la protection de la vie privEe. 


'Commissariat aux 
langues officielles 


• Administration centrale : 65 affiches, 100 calendriers, 150 cartes pliantes, 200 
signets, 50 autocollants de vitrage, 40 sous-verres, 300 Pleins Feux sur 
I'avenir (Vol. 10, no.1), 4 articles sur courrier 6lectronique envoy6 aux 125 
employes. 

RECOMMANDATION : II faudrait communiquer avec le Commissariat plus tdt 
afin qu'un article dans bulletin Info-actior) destine aux groupes de minorit^s 
linguistiques soit public. 


'Commission de ia 
Capitale nationale 


• Administration centrale : 25 affiches, 400 signets et 800 encarts pour cheque 
de paie des employes, article sur le recensement envoys par courrier 
eiectronique d quelques 500 employes. 

• Centre des visiteurs : 1 affiche et 500 signets pour les visiteurs. 

RECOMMANDATION : II faudrait communiquer avec la CCN plus t6t afin qu'un 
article dans le bulletin des employes (500 d 600 exemplaires) puisse dtre public. 



Commission de la 
Fonction publique 


• Administration centrale et bureaux r6gionaux : 100 affiches, 1 900 signets , 7 
calendriers, 200 encarts pour la correspondance en partance du bureau 
r6gional du Quebec, message 6lectronique envoy6 aux 2 000 employ6s la 
journge du recensement, article dans bulletin des employes Update\Le Point 
(2 000 exemplaires). 


*Commission canadienne 
des droits de la personne 


• Malgr6 la recommandation de 1991, la Commission n'a pas 6t6 inform6e de la 
tenue du recensement. Elle a appel6 pour recevoir de I'information g6n6rale 
sur le recensement et les personnes handicap^es. II faudrait done s'assurer 
d'envoyer de I'information pertinente d la Commission canadienne des droits 
de la personne. 


Condition feminine 
Canada 


• 10 affiches, 1 carte pliante, mention de ia question sur le travail non r6mun6r6 
dans les discours de la Ministre sur revolution de la femme. Aucun article 
dans le bulletin des employes Perspectives (1 1 000 exemplaires) car 
changement de ministre et autres retards. 


Conseil national de 
recherches du Canada 


• 1 affiche, mais aucun article dans le bulletin d'information Sptidre\Spliere (3 

300 exemplaires) car la publication a ^t^ retard^e. 
Tr6s peu de coop6ration. 

RECOMMANDATION : Une lettre devrait 6tre envoy6e au pr6sident du Conseil 
pour avoir son appui. 


Defense nationale 


• Bases militaires : 2 trousses d'information ont 6t6 envoy6es aux 88 bases 
militaires au Canada et aux 15 bases outre-mer. 

• Minist6re : logo et article dans I'fedition de mars, logo et article dans I'^dition 
d'avril du bulletin d'information officiel Question de defense | Defence Matters 
(27 000 exemplaires). 

REMARQUE : Tr^s peu a 6t6 fait d I'administration centrale. 

• Base militaire de Petawawa : article dans bulletin d'information. (600 
exemplaires dont 400 pour la Bosnie). 


D6veloppement des 
ressources humaines 


• Centres d'emploi du Canada : Une lettre avec trois affiches ont 6t6 envoy6es 
aux 425 Centres d'emploi du Canada. 

• Le logo avec un court texte dans I'Sdition de f^vrier-mars, le logo avec un 
court texte et un article dans I'^dition d'avril-mai de Zoom (27 000 
exemplaires). 

• 1 ,8 million d'encarts envoy6s avec les cheques du R6gime de pension du 
Canada et 1 ,8 million d'encarts avec les Prestations de s^curit^ de vieillesse. 

• Article sur le recensement de I'agriculture dans Le d6veloppement des 
collectivit6s ... en bref\ Community Development Notes (5 000 exemplaires). 

• 225 000 encarts envoy^s d travers le Canada avec les cartes d'assurance 
sociale. 

• Le Secretariat d la condition des personnes handicap^es a fourni une liste 
des bulletins d'information des diff6rentes associations pour handicap6es au 
Canada. Le Secretariat a egalement etabli un lien entre leur site et notre 
page sur Internet. 


Elections Canada 


• Lettre et trousse d'information g^n^rale du directeur des communications 
envoyfees au directeur des communications d'tlections Canada. 

• 25 trousses d'information envoy6es pour les employes en raison de la tenue 
d'un recensement d'^lections Canada dans Hamilton Est en Ontario. 



Anergic atomique du 
Canada 



Environnement Canada 



*Gare d'Ottawa 



Gendarmerie royale du 
Canada 



Industrie Canada 



Justice Canada 



Patrimoine canadien 



PSches et Oceans 



Court texte dans le bulletin des employ6s Transitions '96 (4 000 exemplaires 
au Canada et outre-mer). 

En raison d'une rationalisation du personnel et d'une r6organisation majeure, 
EACL a d6cid6 de publier un simple rappel, sans plus. 



Logo sur calendrier : Aucun calendrier publi6 par Environnement Canada en 

1996. 

Promotion du recensement sur les r6pondeurs t6l6phoniques : projet 

beaucoup trop coOteux. 

Administration centrale et bureaux r6gionaux : 30 affiches, 20 calendriers 

pour les employ6s, article dans Let's Talk Green | Parlons vert (5 000 

exemplaires). 



• BanniSre et colonne d'exposition dans la gare. 



Trousses d'information envoy6es aux 950 d6tachements de la GRC A travers 
le Canada avec afflches et cartes pliantes. 

Administration centrale : 20 affiches, 10 calendriers, 500 signets, 50 sous- 
verres pour les bureaux, 5 cartes pliantes, 200 Coup d'oeil pour les visiteurs, 
article et logo dans La Gazette | Ttie Gazette (7 000 exemplaires), article et 
logo dans le bulletin des employ6s Ttie Pony Express (6 000 exemplaires), 
article et 2 logos pubii6s dans La Trimestrielle | The Quarterly (20 000 
exemplaires). 



Du 



Minist^re peu int6ress§ d coop^rer. Situation semblable en 1991. 

materiel a 6t6 distribu^ grdce d des contacts personnels. 

Administration centrale seulement : 1 000 calendriers pour les employ6s, 400 

signets pour la biblioth6que, 180 sous-verres, 5 affiches, 2 cartes pliantes, 25 

autocollants de vitrage. Article dans le bulletin des employ6s Argus (6 000 

exemplaires) 

Aucune activity dans les regions. 

268 000 encarts avec renouvellement des licences radio au Canada. 



Administration centrale et 1 1 bureaux r6gionaux : 70 affiches, 500 calendriers, 
300 autocollants de vitrage, 3 000 signets pour les employes, 100 sous- 
verres. 

Aucun article dans Edition de mars-avril du bulletin des employ6s Interpares 
(3 000 exemplaires) car Edition a 6t6 suspendue pendant cette p6riode. 

100 affiches, 100 calendriers, 100 signets et 50 sous-verres, 15 questions et 

raisons, article et logo dans le bulletin des employes Horizon (5 000 

exemplaires), logo imprim6 sur enveloppes et papier d lettre du Minist^re (350 

000). 

Article 6crit sur mesure par SC dans le bulletin Langue officielle en situation 

minoritaire 41-42 (1 500 exemplaires). 



Administration centrale seulement : 2 012 affiches, 1 000 calendriers, 12 
cartes pliantes, 10 autocollants de vitrage, 2 000 signets, 200 Coup d'oeil, 
pour les bureaux d'Ottawa seulement. Le Minist^re a pr^f^r^ que nos bureaux 
r^gionaux communiquent avec leurs bureaux r^gionaux et locaux. Article 
dans bulletin des employes Pisces (12 000 exemplaires), sabot postal, 
message ^lectronique aux 12 000 employes leur rappelant la venue du 
recensement. 



Soci^te canadienne des 
postes 



Protection civile Canada 



Renseignements Canada 



Ressources naturelies 
Canada 



• Bureaux de poste : affiche sp6ciale avec le num6ro sans frais dans las 8 800 
bureaux de poste au Canada. 

SUGGESTION : II est sugg^r^ d'offrir au public des signets semblables d 
I'affiche avec le num6ro sans frais, dans des pr6sentoirs en carton congus pour 
les bureaux de poste. Les gens pourraient avoir acc^s plus facilement au 
num6ro sans frais. 

• Bureaux d Ottawa : 120 affiches, 200 calendriers, 50 cartes pliantes, 50 sous- 
verres, article dans le bulletin des employ6s Performance (65 000 
exemplaires) avec en prix 

• 1 000 tasses en plastique, 1 000 6pinglettes et 1 000 signets. 

NOTE : SC a fait faire des tasses du recensement en plastique sp6cialement 
pour la Soci6t6 canadienne des postes car les tasses en c6ramique 6taient 
beaucoup trop fragiies pour 6tre envoy6es par la poste. 

• Encarts avec paye de 54 000 empIoy6s {possibilit6 de 65 000 employ6s). 

• 36 trousses d'information g6n6rale pour les employ6s du service d la 
clientele. 

RECOMMANDATION : La Soci6t6 canadienne des postes a obtenu un 
important contrat de SC pour le retour des questionnaires de recensement, et 
cherchait surtout ei utiliser le materiel de promotion pour encourager ses 
employes ci bien effectuer le travail reli§ au contrat. II a done 6t^ difficile de 
mettre en oeuvre diff6rentes activit6s reli6es au programme de parrainage. De 
plus, le bulletin des employes Performance n'a pas vraiment fait tirer les prix 
fournis par SC (tasses, 6pinglettes et signets). Le bulletin a remis les prix aux 1 
000 premieres personnes qui en faisaient la demande. Nous avions accept6 de 
fournir des prix A la condition qu'il y ait un concours de sorte que le minist^re ne 
soit pas per?u, en temps de reductions budg6taires, comme le P6re Noel. II est 
recommande d'exiger une confirmation 6crite de la Soci6t6 d I'effet que les prix 
seront non pas distribu6s aux employes mais devront 6tre gagn6s. II est 
6galement recommandS que SC approuve la question d laquelle les participants 
devront r6pondre pour gagner un prix. 



Administration centrale et bureaux r6gionaux : 14 affiches, 10 calendriers, 150 
signets, et logo dans Emergency Preparedness Digest | Revue de la 
protection civile (3 000 exemplaires). 



Materiel d'information envoy6. Plusieurs discussions avec le gestionnaire de 
la ligne sans frais de Renseignements Canada afin de fournir des 
renseignements sur le recensement. 



Administration centrale et bureaux r6gionaux : 250 affiches, 5 calendriers, 2 
300 signets, message du sous-ministre envoy6 par courrier eiectronique aux 
5 000 employes, mention dans I'edition de fevrier-mars et article dans I'edition 
d'avril-mai du bulletin des employes La Source \ The Source (5 000). 



Revenu Canada, Accise, 
Douanes et Impot 


• Administration centraie et bureaux rSgionaux : 1 000 affiches, 1 000 cartes 
pliantes, message du sous-ministre aux 22 000 employes qui ont acc^s au 
courrier 6iectronique, logo et article 6crit sur mesure par Revenu Canada 
dans r^dition de d^cembre et logo dans I'^dition de Janvier du bulletin des 
employes Interaction (40 000), logo dans The Excise\GST News \ L'accise \ 
Nouvelles ... (1,7 millions exemplaires). 

• 1 ,5 million encarts avec prestations fiscales pour enfants et 8 millions encarts 
avec credits de la TPS. 

NOTE : Revenu Canada a offert d'envoyer des encarts du recensement avec les 
factures et retours d'impfit mais SC a refus6 en raison de la connotation 
negative des impdts aupr^s des contribuables canadiens. SC ne voulait tout 
simplement pas associ6 le recensement au paiement des impdts. 


Sant6 Canada 


• Administration centraie et les bureaux r^gionaux : 325 affiches pour I'entr^e et 
chaque Stage des immeubles, 1 000 calendriers pour les employes, 100 
cartes pliantes pour les caf6t6rias et bureaux, 2 200 signets dans les 
publications donnSes aux clients, court message Slectronique aux employes 
(6 000 employ6s), logo et article dans bulletin des employ6s Intracom (7 000 
exemplaires), 2 sabots postaux pour la correspondance en partance 
d'Ottawa. 

• Conseil consultatif national sur le troisiSme Sge : Feuille d'information glissS 
dans le bulletin Expression destin6 aux personnes ag6es, universitaires en 
gSrontologie, associations nationales, provinciales et communautaires de 
personnes dgSes (5 000 exemplaires). 

• Article sur mesure Scrit par SC n'est pas paru dans Info 6change\ Senior's 
Info Exchange destine aux personnes Sg6es car bulletin n'a pas 6t6 public 
depuis printemps 1995 (15 000 exemplaires). 


Soci6t6 canadienne 
d'hypothdques et de 
logement 


• 100 affiches pour les bureaux d Ottawa, les 5 bureaux rSgionaux et les 30 
bureaux affiliSs, 500 signets pour la bibliothSque et les clients, court message 
du president envoys aux 3 000 employes par courrier Slectronique dans le 
Bulletin des ressources humaines, affiche reproduite dans bulletin des 
employes Perspectives (4 000 exemplaires). 


Solliciteur gdndral 


• Administration centraie : 10 affiches et rappel de la venue du recensement 
pr6c6d6 d'une note du sous-ministre envoy6 aux 200 employ6s par courrier 
Slectronique. 


Service correctionnel 


• Article Scrit sur mesure par SC dans bulletin des employes Entre nous \ Let's 
Talk (10 000 exemplaires). 

• Le Service correctionnel nous a fournit un Annuaire des installations 
nationales que nous avons transmis aux regions. 

• Le Commissaire a Scrit une lettre d ses institutions les pr6venant de la venue 
du recensement. Malheureusement, la lettre comportait des omissions, et 
une note de clarification a StS envoySe aux institutions. 

RECOMMANDATION : II est recommandS que SC 6labore la lettre pour le 
Service correctionnel. 



Transports Canada 


• Administration centrals et 7 bureaux r6gionaux : 300 affiches, 300 calendriers, 
150 cartes pliantes, 150 autocollants de vitrage, 5 000 signets et 50 sous- 
verres. I\^essage du sous-ministre aux 12 000 employes, logo et article 6crit 
sur mesure par SC dans bulletin des employ6s TC Express (12 000 
exemplaires), sabot postal pour la correspondance en partance d'Ottawa et 
une colonne d'exposition dans le hall d'entr6e des bureaux de I'administration 
centrale d Ottawa. 

• Institut de formation de Cornwall : 4 affiches, 1 000 signets, 2 cartes pliantes, 
pour les clients. 

• A6roport d'Ottawa : First Air a accept6 de distribuer des encarts dans les 
payes des 800 employes au Canada. 100 calendriers pour les employes et 
bureaux, 20 cartes pliantes sur les comptoirs des compagnies, 2 000 
autocollants de vitrage pour les employ6s stationnant A l'a6roport, 2 000 
signets pour les 2 librairies, 2 000 sous-verres pour les 2 bars, et un article 
avec le logo dans le bulletin des employ6s Aeronote (125 exemplaires) et le 
logo dans Aero bnef destin6 aux gens d'affaires (1 500 exemplaires); kiosque 
avec affiches et brochures Coup d'oeil et brochures plurilingues; banni6re en 
haut de I'escalier roulant. 


Travaux publics et 

Services 

gouvernementaux 


• Administration centrale : 36 affiches, 510 calendriers, 50 cartes pliantes, 250 
signets et 50 sous-verres pour les biblioth^ques et bureaux d'Ottawa. 
Message 6iectronique du sous-ministre aux 16 000 employ6s. Article dans le 
bulletin des employ6s Ensemble (16 000 exemplaires), bannifere sur la Phase 
III de la Place du Portage ^ Hull. Logo sur la premidre page de I'annuaire 
t6l§phonique 6lectronique du gouvemement. 

• 274 000 encarts dans les payes ou relev6s de paye des employ6s du 
gouvemement fSd^ral. 


Divers 


• 400 calendriers remis aux participants du gouvemement f6d6ral d une 
Conference organist par le Conseil du tr^sor. 


Musses 


*IVIonnaie royale 
canadienne 


• 1 5 affiches et 30 cartes pliantes pour mus6e d Ottawa et ceiui de Winnipeg. 


*IUIus6e des Beaux-Arts 


• 300 cartes pliantes pour comptoirs et 1 300 signets distribu^s aux employes 
et au public. 


*IVIus6e canadien des 
civilisations 


• 3 000 signets distribu6s au public, 10 affiches, 2 cartes pliantes. 

• Article sur le bulletin des employes 6lectronique Clic hfo (540 lecteurs) et 
note concernant le recensement sur la page du mus6e sur Freenet. 


*Mus6e canadien de la 
guerre 


• Ce mus6e est associ6 au Mus^e canadien des civilisations. 

• 5 affiches, 5 cartes pliantes, 4 autocollants de vitrage, 200 signets pour les 
employes et les clients, et 10 sous-verres. 


*Mus6e canadien de la 
nature 


• 3 affiches, 2 100 signets pour le public, 2 cartes pliantes, 275 encarts ins6r6s 
dans la paye des employes. 


*Mus6e national de 
I'aviation 


• 8 affiches, 5 cartes pliantes, 1 000 signets pour les visiteurs, 20 6pinglettes et 
un message du recensement sur le tableau eiectronique. 


*Mus6e national des 
sciences et de la 
technologie et Mus^e de 
ragriculture 


• 50 000 signets pour les visiteurs des 2 musses et 2 000 encarts gliss6s dans 
envoi fait aux membres du Mus6e des sciences et de la technologie. 



APPENDIX/APPENDICE 7 



The following items were included in the information kits that were sent to most government 
departments. 

Newsletter (federal government) 

Repro Sheet 

One insert (after they became available) 

General article (Everyone Counts in the Census) 

Focus for the Future (History) 

Materials Order Form 



In some cases, such as the Post OflBce, the kits were customized with articles, quizzes etc. 




Stamtiquc Canada, Pare Tunney 
Ottawa (Ontario), K1A0T6 



Statistics Canada. Tunney's Pasture, 
Ottawa, Ontario, KIA OTd 



.1 ■" 






mni^- 



APPENDIX /APPENDICE 8 




Briefing Notes for tiie Human Rigiits Commission 



April 3, 1996 



Types of Assistance Available to the Respondent 
Census Help Line 

This is a toll-free, multilingual service which will operate between 9 a.m. and 9 p.m. from May 9 
through May 17, 1996. Telephone assistance for the hearing Impaired is also available. 

Help Centres 

Help Centres are established in major urban centres to respond to public inquiries about the 
Census and in particular, to assist persons In completing their questionnaires. Help Centres are 
commonly located In visible and accessible locations such as shopping malls and community 
centres. 

Staff Training 

Field and help line staff are trained to be sensitive to a variety of special respondent needs, such 
as those related to visual, physical or mental disabilities, illiteracy or language. 

Alternative Formats 



Questions: 



Questionnaires: 



To assist people whose first language is neither English nor French, the 
census questions have been translated into 49 other languages including 
12 Aboriginal languages. 

Copies of the questions have also been produced in large print, audio- 
cassette and Braille. 

Respondents can request the census questionnaire in large print or 
electronic (diskette) formats. These are available to only those persons 
whose visual or physical impaimient prohibits the use of the usual format. 



./2 



l#l 



Statistique Statistics 
Canada Canada 



Canada 



Briefing Notes for the Human Rights Commission April 3, 1996 



Types of Assistance Available to the Respondent 
Census Help Line 

This is a toll-free, multilingual service which will operate between 9 a.m. and 9 p.m. from May 9 
through May 17, 1996. Telephone assistance for the hearing impaired is also available. 

Help Centres 

Help Centres are established in major urban centres to respond to public inquiries about the 
Census and in particular, to assist persons in completing their questionnaires. Help Centres are 
commonly located in visible and accessible locations such as shopping malls and community 
centres. 

Staff Training 

Field and help line staff are trained to be sensitive to a variety of special respondent needs, such 
as those related to visual, physical or mental disabilities, illiteracy or language. 

Alternative Formats 

Questions: To assist people whose first language is neither English nor French, the 

census questions have been translated into 49 other languages including 
12 Aboriginal languages. 

Copies of the questions have also been produced in large print, audio- 
cassette and Braille. 

Questionnaires: Respondents can request the census questionnaire in large print or 

electronic (diskette) formats. These are available to only those persons 
whose visual or physical impairment prohibits the use of the usual format. 



.12 



Determining Alternative Formats 

The 1996 Census is the first census in which questionnaires in alternative formats are available. 

In 1 996 as in previous censuses, questions are available in alternate formats only as reference 
tools. These fomnats are outlined by Treasury Board in their Alternative Format Policy. Languages 
are determined using census data and recent immigration data and focuses on population groups 
who are unable to read English or French. 

Prior to each census, quantitative and qualitative testing is done to minimize response burden. 
Many aspects of the census questionnaire are tested such as the layout and the content of the 
questions. For the 1 996 Census, issues such as the colour of the forms and the type and size of 
script have been taken into consideration in developing the questionnaires. In addition, as Census 
Day approaches, national and regional ethnic groups, literacy groups, seniors' organizations and 
associations for persons with disabilities are contacted to increase awareness among their 
constituencies that the Census is May 14. These organizations provide Statistics Canada with 
valuable support by using existing communications vehicles to disseminate the census message 
to their clients, their members and the public. 

Determining tlie Needs of Respondents 

Since Statistics Canada does not make assumptions about an individual's ability to complete 
his/her census questionnaire, nor can Statistics Canada impose help upon any individual, it is the 
responsibility of the respondent to request additional assistance. 

Collective Dwellings 

Persons who live in an institutional collective dwelling are enumerated through administrative 
records. Persons living in a non-institutional collective dwelling are self-enumerated. Again, it is 
the responsibility of the individual to indicate that he/she wishes to complete their questionnaire in 
an alternative format. 

Advertising 

During the national advertising campaign, radio advertising will carry the message that census 
forms are available in alternate formats by calling the toll-free Census Help Line. 

All print advertising appearing after May 14 (70% of the advertising budget) includes the help line 
number. 



Information Included in Kit: 



F-12 English / French 

F-42 English / French 

F-38 English / French 

F-66 English / French 

No-word poster 

"Place Mat" 

Booklet 



Census Questions Available in Many Formats 

Questions and Answers about the 1 996 Census of Canada 

Developing the Census Questions 

May 14 is Census Day (large print information stieet) 



Questions and Reasons Why Questions are Asked. 



APPENDK/APPENDICE 9 



Minister Responsible for ^^S^f Ministre responsabie de 
Statistics Canada ^^^^ Statistique Canada 

CANADA 




SEP I \ 1995 



The Honourable Wayne D. Cheverie, Q.C., M.L.A. 

Minister of the Pro\incial Treasury 

Government of Prince Edward Island 

95 Rochford Street 

2nd Floor 

Post Office Box 2000 

Chariottetown, Prince Edward Island 

C1A7N8 

Dear Mr. Cheverie: 

I am pleased to inform you that the next Census of Population and 
concurrent Census of Agriculture will be held on Tuesday, May 14, 1996. 
Statistics Canada will enumerate more than 1 1 million households, including an 
expected 48 thousand in Prince Edward Island. I am writing to enlist your cooperation 
in brin^g the Census message to the people of Prince Edv^^ard Island. 

Full public participation is essential to the success of the Census. 
Experience has shown that a strong public communications program, designed to create 
awareness about the Census and inform respondents about the importance of 
completing their questionnaire, plays a vital role in ensuring that the Census is complete 
and accurate. 

Statistics Canada would like to woiic closely with officials in your 
province in spreading the Census message so that all residents of Prince Edward Island 
know the purpose of the Census and are motivated to complete their questiomuure. 
This would help ensure a complete count of Prince Edward Island's population. 

To fadlitate your province's involvement in the 1996 Census, I would be 
most gratefiil if you could name a coordinator to meet with Statistics Canada offidals 
to disoiss various approaches to promoting the Census. Mr. John Palmer, Director of 
Economics, Departmoit of the Provindal Treasury, is Prince Edward Island's 

...11 



Ottawa. Ontario K1 A 0T6 



-1^. 



statistical Focal Poin. in i« relation. «* ^fati^i^^ -■» ^.m Stati^« ^^ 

Canada's pomt of view would be a most welcome ~^^^^J„ .„ -^ p„bUc 
acquainted with the Cemius and could make an miportantconttibunon ,. 

information campaign. 

I hope that I can count on your support in making fte 1996 Census a 

success and look forward to hearing from you in tins regard. 

Yours very truly. 



JohnManley 




Minister Responsible for ^^^^ Ministre responsable de 
Statistics Canada ^^P** Statistique Canada 



CANADA 



SEP 2 1 )995 

L'honorable Jean Campeau 
Ministre des Finances 
Gouvemement du Quebec 
12, rue St-Louis 
Quebec (Quebec) 
GIR 5L3 

Monsieur le Ministre, 

n me fait plaisir de vous informer que les recensements de la 
population et de Tagriculture auront lieu le mardi 14 mai 1996. A cette occasion, 
Statistique Canada sera appele a d^nombrer plus de 1 1 millions de menages, dont 
quelque 2,9 millions au Quebec. Je voudrais done solliciter votre collaboration afin de 
sensibiliser les Quebecois et les Quebecoises a I'importance de lew participation au 
recensement. 

Lots des recensements anterieurs, le programme d'information 
publique mis en place s'est avere fort efiScacc. Ce programme d'icforaiation publique 
est con9u de fa^on a sensibiliser la population a I'importance du recensement et au fait 
que la participation active des dtoyens est essentielle au succes de I'op^ration. 
Statistique Canada s'est traditionnellement allie aux gouvemements provindaux afin 
d'assurer ime difiusion efBcace du message de partidpation au recensement. 

Afin de concretiser cette collaboration, Statistique Canada a, par le 
pass6, pu compter sur I'apport de porte-parole design6s par les gouvemements 
provindaux. A ce titre, monsieur Luc Bessette, directeur g^eral du Bureau de la 
statistique du Quebec, a joue un role de premier plan et je puis vous assurer que 
Statistique Canada souhaite poursuivre cette collaboration. 

Je me permets done de sollidter votre appui a I'occasion du 
Recensement de 1996 en vous demandant de designer un porte-parole et vous prie 
d'agreer, monsieur le Ministre, rexpression de mes sentiments les plus distingu6s. 

WFBGINAL SIGnI PAfl 
JohnManley 



Ottawa, Ontario KM 0T6 



APPENDIX/APPENDICE 10 




THE PREMIER 

COVERNMENTOr 
NEWFOUNDLAND AND lAflRAUOR 



Statement of Sapport 
1996 Census 



On May 14 1996 Canadians wiU take part in the country's 18th Census since Confederation - 330 
years after' the first census was taken in New France. Between May 6 and May 11. census 
representatives will deliver questionnaires to over 200,000 households in Newfoundland. 

The census collects information about every man, woman and child in Canada. The answers from 
each census form are combined to create statistical profiles of age groins, commumties and other 
topics of interest. The completed forms are kept stricUy confidential; only Statistics Canada 
employees - sworn to secrecy - can see completed forms. 

Census resuhs are important to Canada and particularly important to the Province of Newfoundland. 
Funding formulas for major federal transfer payments to provinces are based in part on population 
counts. Every person not counted in the census will result in lost doUars to the province, and. 
therefore, lower funding for essential programs. 

In addition this province uses census information in planning and monitoring programs in such areas 
as health care, education and income assistance. Answers to questions about age. language, housmg, 
education, occupation and ethnic heritage will provide valuable insight into our country and our 
province Results ftom the Census of Agriculture, to be carried out at the same tunc as the Census 
of Population, are also used in a variety of federal and provincial crop. Uvestock and land 
management programs. 

As Premier of Newfoundland. I want to emphasize the importance of the 1996 Canadian Census to 
the province and I urge all residents of Newfoundland to count themselves in on May 14th. 




ayde K. Wells 







Novii Scotia 



QTATPMPMT BY T HP PRgMigR REQARnrMG THE 1996 CENSUS 

On May 14, 1996, Canadians will take part in the country's 18th census since 
Confederation - 300 years after the first census was talcen in New France. Between May 
6 and May 1 1 . census enumerators will deliver questionnaires to over 326,000 households 
in Nova Scotia. 

The census collects information about every man, woman, and child in Canada. The 
answers from each census form are combined to create statistical profiles of age groups, 
communities, and other topics of interest. The completed forms are kept strictly 
confidential; only Statistics Canada employees-sworn to secrecy-can see completed 
forms. 

Census results are important to Canada and especially important to the Province of Nova 
Scotia Funding formulas for major federal transfer payments to provinces are based m 
part on population counts. Every person not counted in the census could result in lost 
dollars to the province and, therefore, lower funding for essential programs. 

In addition, this province uses census information in planning and monitoring programs in 
such areas as health care, education, and income assistance. Answers to questions about 
age, language, housing, education, occupation, and ethnic heritage will provide valuable 
insight into our country and our province. Results from the Census of Agriculture, to be 
carried out at the same time as the Census of Population, are also used in a variety of 
federal and provincial crop, livestock, and land management programs. 

As Premier of Nova Scotia, I want to emphasize the importance of the 1996 Census of 
Canada to the province and I urge every resident of Nova Scotia to count themselves in on 
May 14th. 

A 



«,o-/-^ f 



i^JoKn Savage 
'remier of Nova Scotia 





New mSmm Nouveau 

Brunswick 



STATEMENT OF SUPPORT 
THE 1996 CENSUS 

On May 14, 1996, Canadians will take pan in the countiys I8th 
census since Confcdcrauon - 330 years ^S^a the first census 
^vas taken in New France. Between May 6 and May 11, census 
representatives will deliver questionnaires to over 260,000 
households in New BrunsAvick. 

The census collects infonnation about every man, woman and 
child in Canada. The answers from each census fozm are 
combined to create statistical profiles of age groups, 
communities and other topics of interest. The completed forms 
are kept strictly confidential; only Statistics Canada cn^iloyees - 
- sworn to secrecy — can see completed forms. 



Census results are important to Canada and particularly 
important to the Province of New Brunswick. Funding formulas 
for major federal transfer payments to provinces arc based in 
part on population counts. Every person not counted in the 
census wUl result in lost dollars to the province and, therefore, 
lower funding for essential programs. 



In addition, this province uses census infoimation in planning 
and monitoring programs in such areas as health care, education 
and income assistance, Answers to questions about age, 
language, housing, education, occupation and ethnic heritage 
will provide valuable insight into our country and our province. 
Results from the Census of Agriculture, to be carried out at the 
same time as the Census of PopuJation, are also used in a variety 
of federal and provincial crop, livestock and land management 
programs. 



As premier of New Bnmswick, I want to emphasize the 
in^nance of the 1996 Canadian Census to the province and I 
urge all residents of New Bnmswick to count themselves in on 
May the 14th. 



DECLARATION 
LE RECENSEMENT D£ 1996 

Lc 14 mai 1996, les Canadiens paniciperont au 18^ recensement 
du pays depuis la Conf^d&ation, 330 ans spris le pretnia 
recensement qui a eu lieu en Nouvelle-Fraace. Ou 6 au 1 1 mai, 
les recenseuis disthbueront des questionnaires dans plus de 260 
000 foyers du Nouveau-Brunswick. 

Lc roccDScmeni rccueille des donndes sur tous les homnes, 
touies les femmes et tous les eniants du Canada Les 
renseignements foumis dans les formules de recensement sont 
compiles afin d'^blir des (xofils staiistiques des groupes 
d'lgcs, des collectivity et d'amres si^ets dini^SL Les 
questioimaires remplis soni strictement coniidentiels; seuls les 
enqjloyes de Slatistique Canada, qui sont tenus au secret sous la 
foi du seiment, peuvent les consulter. 

Les donnees du recensement rcvetent unc gtande importance 
pour lc Canada ct particuli&ement pour le Nouveau-Btunswick, 
car les calculs relaxifs aux principaux paiements de transfert du 
gouvemement fdd6ral sont en partie etablis en fonction de la 
population. Done, le fait de nc pas recenser une personne 
entrdnera des pates d'argcnl pour la province et, en 
cons^uencc, le gouvemement aura moins d'argent pour financer 
les programmes essentiels. 

En outre, noire province se sen des donnees du recensement 
pour planifier et assurer le suivi de programmes dans les 
secteurs de la sante, de I'educatton et dc I'aide au revcnu. Les 
rcponses aux questions sur I'&ge, la laague, le logement, la 
scolarit^, le travail et I'origine ethnique foumironl de prteieux 
renseignements sur notrc pays el noire province. Les r^sultais 
du Recensement dc ragriculture. qui sera eSTeccu^ au meme 
moment que le Recensement de la population, soat cgalement 
utilises lors de I'etablissement de di£fcrcnts programmes en 
matiere de culture, dclcvage du b^tail et de gestion des terres 
agricoles. 

En tant que premier ministrc du Nouveau-Brunswjck, je tiens a 
souligncr rimportance que revfit, pour la {H-ovincc, lc 
Recensement du Canada de 1 996. Je reconomande done & tous 
les residents du Nouveau-Brunswick de paniciper au 
recensement le 14 mai. 



Frank McKenna 
E*remier / Premier ministre 



Education Program Programme d'iducation 

Education Program 



The education component concentrated on teaching and informing students about all 
aspects of the census. A 1996 Census Teacher's Kit, based on the successful 1991 Kit, 
was developed to promote the 1996 Census as a special event and to provide information 
on why we do a census, how a census is conducted and how the data are used. It was 
distributed to approximately 12,000 educators across the country by request only. Due to 
its popularity, requests were still arriving in February 1997; the decision was made to put 
it on the Statistics Canada Internet site to make it easier for teachers to access. 

Eight activities were developed. All were classroom tested in English and French by 
teachers across the country. All of the materials necessary to complete an activity, 
including charts, tables and data, were included with the activity. Activities for ESL and 
FSL classes were also developed. These components were very important because many 
students who speak, read and understand English or French better than their parents were 
the ones completing the census form. 

An Adult Basic Education activity was also produced. It was used by many teachers in 
the adult second language classes in 1996 to alleviate any fear that students had about the 
census. It was also popular with literacy groups and was put on the National Literacy 
Association Internet site to ensure wide-spread distribution. 



1.0 1996 Teachers' Activities 

The 1996 Kit was based on a similar project undertaken during the 1991 Census. The 
1996 Census Teacher's Kit consisted of eight classroom activities which dealt with a 
selection of census-related topics. In order to be relevant across a broad spectrum, 
activities were designed for four levels: junior elementary, senior elementary, junior high, 
and secondary. As well, two of the activities were aimed at second-language (ESL/FSL) 
classes. In addition to the activities, the kit contained an introductory letter, a teacher's 
guide, an 8 '/2 by 1 1 inch stylized poster of Canada, and a copy of Canada at a Glance, a 
small booklet containing a variety of Canadian demographic, social and economic 
statistics. Appendix 1 outlines details of each activity. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Education Program 2 Programme d'iducation 

1.1 Objective 

The objectives of the kit were to: 

• heighten awareness of the 1996 Census among teachers and students 

• increase their understanding of the importance of census data in our communities. 

It was also expected that as a by-product many students would carry the census message 
home to their parents. In some cases, students may have completed the census form for 
their household if their parents had either literacy difficulties or language problems in 
both of the official languages. 

1.2 Method 

Over the course of the project, Census Communications staff worked closely with Peter 
MacLeod, a teacher at Philemon Wright High School in Hull. Mr. MacLeod had also 
worked on the preparation of the 1991 Census Teacher's Kit and the 1991 Census Results 
Teacher's Kit. Mr. MacLeod made suggestions for revising some of the 1991 Census 
material and was responsible for arranging classroom testing of the activities in both 
English and French in schools across Canada. In 1991 activities had been tested only in 
English and only in the Ottawa-Hull area. 

1.3 Timing 

The bulk of the revision, editing, and production work was carried out by Census 
Communications staff between October and December 1995. To ensure that each activity 
was suitable for classroom use, the content of each 1991 Census activity was reviewed, 
revised, and updated with the latest information from the 1991 Census. After this step 
was completed, the activities went through editorial and translation processes, and were 
formatted in-house. Materials were classroom-tested in English and French at the end of 
November, revisions were incorporated in December, and the final kit was sent to print in 
early January 1996. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Education Program 3 Programme d'iducation 

1.4 Beneflts 

Since most of the content elements of the kit had already been used successfully during 
the 1991 Census, less time was required on the part of Census Communications and 
subject matter staff to update the activities. Relations with the outside educator and 
Census Communications staff were well established. Also, since the production was 
handled completely within Communications Division, it was easy to coordinate editing 
changes between the editor, translator, and the desktop publisher. As a result, the process 
moved much more smoothly and quickly than it had in 1991. 



1.5 Constraints 

There was the inevitable rush leading up to deadlines. In this regard, it should be pointed 
out that although for various reasons it is not always possible, it is good procedure at the 
final stages of production to keep content changes to a minimum. Last minute changes 
must go through the same editing, proofreading, production and translation channels as 
earlier ones. This not only slows down the process at this last stage, but also increases the 
possibility of introducing new errors into both French and English copy. 



1.6 Promotion 

In the 1991 Census, the Kit was sent to the principal or librarian of every one of the 
16,000 schools in Canada. In 1996, however, the distribution method was changed. Our 
evaluation after the 1991 Census indicated that many of the Kits did not get used by 
teachers but rather remained in principals' offices or libraries. Since the window for use 
of the kits is very tight, we could not afford from either a financial or a public relations 
viewpoint, to have this occur again in 1996. 

As a result, it was decided to send the kit only to those who requested it or to those who 
had been using 1991 materials. A flyer (Appendix 2) was prepared by Head Office and 
sent to the regional offices to aid in their promotional activities. Information about the kit 
was available to educators as a result of promotional efforts undertaken by head office 
and regional office personnel. Information about the Kit was available from a variety of 
promotional efforts undertaken by the regional offices. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Education Program 1 Proeramme d'iducation 

1.6.1 Head Office 

A copy of the kit was sent to all names on the 1991 Census Results Kit mailing list. An 
article on the kit was printed in the fall issue of Educator's Update. As well, school 
boards and community education programs in the centralized edit area were contacted by 
phone and a follow-up sample kit with the flyer was mailed to them. 



1.6.2 Atlantic Region 

The Atlantic office sent out the teacher's kit flyer to all schools in the Atlantic region. 
They also provided 1,500 copies of the flyer at the National Council of Teacher's 
Conference in St. John's held in early October. Educational organizations, including 
Newfoundland, Nova Scotia and New Brunswick teachers' associations were contacted 
and printed announcements about the kit. 



1.6.3 Quebec Region 

The kit was not promoted in Quebec. All material to be circulated to schools or directly to 
teachers must have prior approval from the Quebec Ministry of Education. Therefore, 
any orders for the kit received from Quebec were as a result of the national promotional 
program. 



1.6.4 Ontario Region 

The Ontario region adapted the flyer and sent it to the Ontario Teachers' Federation 
(OTF), which included it in an "all schools mail-out" of flyers of educational interest. The 
OTF mailing list included 6,200 schools. 



1.6.5 Prairie Region 

The Prairie region sent a census materials order form to every school in Manitoba, 
Saskatchewan, Alberta and the Northwest Territories. Anyone who returned this form 
was automatically sent a teacher's' kit through Head Office. The kit was also advertised 
in provincial education association newsletters. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Education Program 5 . Programme d' education 

Schools in the Northwest Territories that used Inuktituk also received a copy of the 
census questions translated into Inuktituk. 



1.6.6 Pacific Region 

The Pacific region sent out a promotional package to 1,657 public, 277 private, 92 band- 
operated and 9 distant education schools. Mailing list labels were supplied from the 
Ministry of Education. The package included a two-sided, bilingual letter to the 
principal, an order form and an adaptation of the flyer. Articles about the kit were printed 
in the B.C. Ministry of Education's and the B.C. Teachers' Federation's monthly 
publications. Thank-you post cards were mailed in June to people who had ordered 
teacher's kits. 



1.7 Distribution 

After the kit was returned from the printer at the end of January, it was mailed to all 
names on the 1991 Census Results Teacher's Kit mailing list (approximately 2,500). In 
addition, all orders resulting from regional promotional efforts were filled by Ottawa. 
Approximately 1 3,000 copies (10,800 English/2,840 French) of the kit were distributed. 



2.0 Adult Basic Learning 

This activity was developed by the Pacific region for the 1991 Census with considerable 
input from literacy and seniors' groups. It was updated for the 1996 Census in respect to 
appearance and formatting since the majority of materials were determined to be still 
relevant. Again literacy and seniors' groups were consulted. It was also decided during 
planning to have the Quebec region adapt the French rather than using a translation so 
that the language would be better suited to the target groups. 

All of the regions used this activity. It was featured in the canned footage developed by 
Ottawa and Ontario provided copies to secondary schools in the downtown core of 
Toronto. All regions, including centralized edit, used it with literacy and immigrant 
groups. It was popular in classrooms and the National Literacy Association put it on its 
Internet site. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Education Program 6 Programme d'iducation 

3.0 Recommendations 

• Consider using the Internet rather than paper copies for 2001 for classroom activities and 
adult learning activities. 

• Classroom activities will need to be revisited in 2001 for content and educational 
relevance. 

• We should continue to use the expertise of an outside professional educator. 

• Include an e-mail address on the activities as a feedback mechanism. At the end of May, 
conduct a follow-up telephone survey of a percentage of those who were sent the kit. 
Teachers will still be in school at that time and the kit still fresh in their minds. 

• The format of the activities should be changed to reflect any new styles in design and 
typesetting. 

• If kits are printed, have printing completed by October 1, 2000, to allow more time for 
distribution to individual teachers. 

• Activities should continue to be classroom-tested in English and French across Canada. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



APPENDIX/APPENDICE 1 



1996 Census Teacher's Kit 

TABLE OF CONTENTS 



ACTIVITY 



SUGGESTED SUGGESTED 
GRADE NUMBER OF 
LEVEL CLASSES 



DESCRIPTION 



1. 


Taking a Census 


Junior 
elementary 


2. 


Add! Don't 


Senior 




Subtract 


elementary 


3. 


Important Decisions 
Don't Just Happen 


Junior high 


4. 


That's Easy for 
You to Say! 


Secondary 


5. 


Agriculture at 
a Glance 


Junior high 


6. 


ESL Activity — 
Where Do We 
Come From? 


Junior high 


7. 


ESL Activity — 
Our Multicultural 
Heritage 


Secondary 


8. 


Geography — 
Using Your Census 


Junior high 



1 Students learn what the census is and roleplay 
the census process by counting the people in 
their households. 

2 Students learn the concepts of complete count 
and undercount, interpret a map, summarize 
data, and make decisions. 

1 - 2 Students gain hands-on experience using 

census-like data as a basis for decisions about 
community services and businesses. 

2-10 Students study the process of designing, 

conducting and andyzing the results of a 
survey and have the option of carrying out a 
survey project. 

2 After examining trends identified through the 
Census of Agriculture, students wiU create a 
play where they assume the roles of a farm 
family in transition. 

2 Students gain an understanding of the 

multicultural nature of Canadian society by 
examining the cultural diversity present within 
their classroom. 

1 Students learn how the census collects 

information on the various ethnic groups who 
have immigrated to Canada. 

1 Students participate in a game designed to help 

them understand the range of demographic 
information provided by the census. 



Guide de I'enseignant sur le Recensement de 1996 

Table des matieres 



ACTIVITE 



NIVEAUX 
SUGGERES 



NOMBRE DE 
PERIODES 



DESCRIPTION 



1. Rdaliserun 
recensement 



2. Additionnez ! Ne 
soustrayez pas ! 



3. Les decisions 
importantes ne 
tiennent pas toujours 
du hasard 

4. Facile h. dire ! 



5. Un coup d'oeil 
sur r agriculture 



6. Activite de FLS - 
D'oii venons-nous ? 



7. Activite de FLS 
Notre heritage 
multiculturel 



8. 



Activite de 
geographic - 
Comment 
utiliser votre 
recensement 



1^' cycle 
du primaire 



2^ cycle 
du primaire 



l^"" cycle 

du secondaire 



Secondaire 



1" cycle 

du secondaire 



1^' cycle 

du secondaire 



Secondaire 



l^' cycle 
du secondaire 



1-2 



2-10 



Les 616ves apprennent ce qu'est un recensement 
et imitent le processus de recensement en 
d^nombrant les personnes qui font partie de leur 
m6nage. 

Les 616ves apprennent le concept du d6nombre- 
ment complet et du sous-d6nombrement, 
interprfetent une carte, pr6parent des donn^es 
sommaires et prennent des decisions. 

Les 61^ves acqui&rent une exp6rience pratique 
par I'utilisation d' ensembles de donnees fictives 
comme base de decisions touchant les services 
communautaires et les entreprises. 

Les 61^ves 6tudient la conception et la tenue 
d'une enquete, ainsi que I'analyse des donn6es 
recueillies, et ont la possibilit6 d'effectuer un 
projet de recensement. 

Apr^s avoir ex£UTun6 les tendances observ6es 
grace au Recensement de 1' agriculture, les 61^ves 
cr6eront une petite pi^ce de th6atre oh ils 
joueront des roles au sein d'une famille agricole 
en pleine transition. 

Les 61dves apprennent h mieux connaitre la 
nature multiculturelle de la society canadienne en 
6tudiant la diversite culturelle de leur propre 
classe. 

Les eleves apprennent comment, au recensement, 
on recueille des renseignements sur les divers 
groupes ethniques ayant immigr6 au Canada. 

Les el6ves participent k un jeu qui vise k leur 
faire comprendre I'etendue des donnees 
d6mographiques du recensement. 



APPENDIX /APPENDICE 2 




ATTENTION PRIMARY, JUNIOR AND 
SECONDARY TEACHERS! 



Available January 1996! 



1 996 Census Teacher's Kit 





Otde^^ 



o^r:tpv-°- 



The 1996 Census Teacher's Kit provides your primary, junior and secondary students with: 

• a solid understanding of why Canada conducts a census and how census results 
benefit society 

• an introduction to census data as an information source for school papers and projects 

• an alternative approach to smdying math, geography, English, French and the social 
sciences 

To receive a copy of the 1996 Census Teacher's Kit, containing a teacher's guide and 
classroom-ready activities, contact: 



Census Communications 

Statistics Canada 

10* Hoor, R.H. Coats BuUding 

Tunney's Pasture 

Ottawa, Ontario 

K1A0T6 

Tel.: 1 800 363-7629 

Fax: (613) 951-0930 



Be sure to include your name, address, phone number and whether you want to receive your kit 
in English, French or both languages. (One kit per teacher.) 



When you've finished using these activities, please pass them on to 
your colleagues or your school's resource centre. 

(Frangais cat verso) 



■ ^H Statistics StaUstique 



Canada Canada 



^ ® 

dlanaicM 




ATTENTION ENSEIGNANTS ET ENSEIGNANTES 
DU PRIMAIRE ET DU SECONDAIRE ! 



Disponible des Janvier 1996 ! 



La Trousse de Tenseignant 
du Recensement de 1996 





CO<S 






.0^ 






La Trousse de Fenseignant du Recensement de 1996 donnera h vos Aleves du primaire ou du 
secondaire : 

• Toccasion d' apprendrc pourquoi le Canada m^ne un recensement et comment la 
soci6t6 profite des r6sultats; 

• un aper^u des donn6es du recensement et de leur utility conmie source d' information 
pour pr6parer leurs dissertations et leurs projets; 

• une fagon difKrente d'6tudier les math6matiques, la geographic, le frangais, 1' anglais 
et les sciences sociales. 

Pour recevoir la Trousse de Tenseignant du Recensement de 1996, qui comprend un guide et 
des activit^s pretes k utiliser en classe, 6crivez ou t616copiez k : 

Communications du recensement 

Statistique Canada 

Immeuble R.-H.-Coats, 10^ 6tage 

Pare Tunney 

Ottawa (Ontario) 

K1A0T6 

T61. : 1800 363-7629 

T616copieur: (613)951-0930 

Assurez-vous de nous donner vos nom, adresse et num6ro de t616phone et de nous indiquer si 
vous voulez recevoir les activit^s en frangais, en anglais ou dans les deux langues (limite d'une 
trousse par enseignant). 

.«nVfo(y^«^v6nliireziuidus#M^ 

(English on reverse) 



® 



1^1 



Statisttque Statistics 



Canada 



Special Groups . Groupes speciaux 

Special Groups 

1.0 Background 

A Strategic Framework (Appendix 1) for dealing with the needs of special groups was 
developed in the spring of 1995 to encourage groups that required a communications 
approach, different from the mainstream population, to participate in the 1996 Census. 
Special groups were identified by the following: 

• requirement for special communications materials such as seniors, persons with 
disabilities and illiterate adults; 

• the population most likely to be missed such as young men (and in some cases 
young women) between the ages of 18 and 30, immigrants, non-permanent 
residents and Aboriginal persons. 

1.1 Mandate 

The mandate of the conmiunications program for special groups was to provide a 
proactive conmiunications program which: 

• was creative and cost-effective; 

• maintained a positive and non-partisan corporate image of Statistics Canada, and; 

• generated participation from these groups. 

1.2 Message 

The message to special groups was essentially the same as to the general population 
"everyone counts for the census". However, more emphasis was placed on explaining 
why the census was important for communities as well as individuals and on the 
confidentiality, privacy and safety aspects of the collection process. For example, senior 
groups received information about identification cards and if they were obligated to invite 
a census representative into their homes. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Special Groups 2 Groupes speciaux 

2.0 IdentiHcation of Special Groups 

2.1 Seniors, Persons with Disabilities and Illiterate Adults 

These groups were identified as requiring specific communications activities and 
materials to encourage their participation. Supporting organizations were asked to 
publicize the number of the Census Help Line and to inform members about the 
availability of the questionnaire in large print and audio-cassette 

2.2 Undercoverage Groups 

According to the 1991 Census technical report on coverage, persons between 20 to 34 
years of age, particularly males, single persons, divorced males, persons living common- 
law, recent immigrants, non-permanent residents, renters and non-English and non- 
French mother tongue were more likely to be missed than other segments of the 
population. 

2.3 Youth 

For young people, the highest rates of undercoverage occurred between 20 to 24 years 
(7.75%) and 25 to 34 years (6.76%). This pattem is similar for both males and females. 
Communications messages were relayed through university and community centres, rock 
radio stations, etc. 

2.4 Non-English, Non-French Mother Tongue 

Persons without a knowledge of English or French had a much higher than average rate of 
net undercoverage (10.92%). As a result, communications activities were targeted at 
recent landed immigrants and non-permanent residents through ethnic associations, 
immigration agencies and community service organizations. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Special Groups J Groupes spiciaux 



2.5 Ethnic Groups 

There are many Canadians who have lived in Canada for a number of years and although 
they have mastered verbal skills in either English or French, they do not have the 
necessary reading or writing skills to complete a census questionnaire. Messages were 
included in a variety of ethnic language newspapers and on ethnic language radio 
programs. 



3.0 Operational Plan 

Each regional census office, including the Ottawa office (Centralized Edit test area), was 
responsible for planning and implementing its own communications program for special 
groups. 



3.1 Mailing Lists 

The Ottawa office was responsible for: 

• initial research of mailing lists, production and mailing of letters from the Chief 
Statistician and Census Manager; 

• producing generic and custom materials for national consumption; 

• planning and implementing the special groups program at a national level. 

When compiling lists of associations for letters requesting support, each organization was 
assessed individually according to its size, its ability to reach its membership, its potential 
for support and the type of support given in the previous census. 

The following sources should be considered for use again in 2001: 

Access 20/20 

Provided services (at cost) for transcription of alternative formats (questionnaires 
in Braille and on audio cassette). Braille Jymico in Quebec, and Centre Elizabeth 
Bruyere in Montreal and CNIB Sales in Toronto also provided similar services. 
Access 20/20 was awarded contract because of lower prices and faster turnaround 
time and delivery. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Special Groups 4 Groupes spSciaux 



Status of Disabled Persons Secretariat, Ottawa 

Provided two lists: organizations of persons with disabilities and organizations 
concerned with disability issues. Addresses were national and disseminated 
among census regional offices. 

National Adult Literacy, New Brunswick 

Can provide their data base of 6,000 literacy programs in Canada (on disk for 
$200). Did not purchase list this time because census regional offices were already 
well organized before we received this reference. The organization also used 
census materials to produce a very impressive census page on their Internet web 
site. 

City of Ottawa, Seniors Division 

Provided list of seniors organizations (local, regional, national and international 
based in Ottawa). National organizations outside Ottawa were referred to regional 
offices. 

Canadian Ethno-Cultural Council, Ottawa 

Provided list of 39 member national ethnic organizations. Contact made by 
Ottawa office and regional offices. 



3.2 Letters 



Special groups are represented at the national level by umbrella associations. As a result, 
they were included in the mailings to all national associations. 

The letters sent to organizations representing special groups were the same as those sent 
to other associations. That is, the text was designed to be used generically. However, 
during the follow-up phase, when communications officers negotiated support, attention 
was given to each group's specific mandate and constituency. Appropriate materials and 
activities were then suggested. 

a) Chief Statistician 

Among the 156 letters sent to high-profile, national associations from the Chief 
Statistician, 23 targeted special groups. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Special Groups 



Groupes spiciaux 



b) Census Manager 

Among the 76 letters sent to other national associations from the Census Manager, 
14 targeted special groups. Of these 37 organizations representing special groups, 
17 participated in the census. 



c) 



Thank- You Letters 



Thank-you letters were sent to supporting associations from the Chief Statistician 
on August 23 and September 3, 1996. Thank-you letters were sent from the 
Census Manager on August 23, 1996. 



4.0 Support of the Census 

Table 1 provides the list of special national organizations which supported the 1996 
Census. 



Table 1: 



Organizations which supported the 1996 Census. 



Societe nationale de I'Acadie 


Federated Superannuates National Association 


Societe des Acadiens et Acadiennes 
Nouveau-Brunswick 


National Association of Canadians of Origin in 
India 


federation acadienne de la Nouvelle- 
Ecosse 


National Federation of Pakistani Canadians 


Vancouver Multicultural Society of 
British Columbia 


National Congress of Italian Canadians 


National Association on Cultural 
Education Centre 


Canadian Federation of Ethno-Businesses and 
Professionals 


One Voice Seniors Network Canada 


Canadian Paraplegic Association 


Canadian Hard of Hearing Association 


Canadian Council for Multicultural Education 


Canadian Association of Immersion 
Teachers 


Canadian Council of the Blind 


Canadian Ethno-Cultural Council 





1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Special Groups 6 Groupes spiciaux 

As with Other national associations, support from special groups came in the form of 
articles or messages in newsletters and distribution of information kits to regional 
operations. In addition to generic items such as posters, bookmarks, static logos, etc., 
custom materials (see Table 2) were produced - both in advance and at the request of 
these organizations. (See Written Materials section of the evaluation report for a complete 
listing of written materials.) Appendix 2 contains a list of supporters by activity. 

Table 2: Materials Produced/Used 
Target Group Materials Produced / Used 



Ethnic Newsletters, custom articles, fact sheets, translated questions, multilingual 
brochure, order form - multilingual materials. 

Seniors Custom articles, fact sheets, large print questions. 

Youth Custom articles, fact sheets. 

Disabled Custom articles, fact sheets, questions (braille, large print, audio cassette). 
Groups 

Literacy Custom articles. Fact Sheets, Teacher's Kit, Adult Basic Education Kit 

(Education) (produced by Atlantic regional office). 



5.0 Collections Support 

In addition to contacting special groups to solicit support for the Census, Census 
Communications also produced materials in alternative formats to assist collections staff 
in enumerating special groups. STC adhered strictly to Treasury Board guidelines for 
determining what formats would be available (for more details see chapter on alternative 
formats). The following materials were produced and available upon request by 
respondents: 



5.1 Alternative Formats (Questions): 

Large print 

Translations into 49 non-official languages (including 12 aboriginal 

languages) 

Braille 

Audio Cassette 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Special Groups 7 Groupes spiciaux 



5.2 Alternative Formats (Questionnaires): 

Large Print 

Electronic Format (2A only, in IBM / MAC compatible formats) 



6.0 Challenges 



When a national association distributes information kits (as provided by STC) to 
its regional operations to request their participation, the effectiveness of such 
requests is entirely dependent on the emphasis placed on the issue of the census by 
that group's head office. In most instances, branches of such organizations tend to 
be more supportive and more effective when approached from Statistics Canada at 
the regional level. This is true for various reasons: 

• Head offices of national groups do not perform the same function as their 
regional counterparts; 

• They tend to communicate with service providers, and not directly with 
the respondents that the program for special groups is attempting to reach; 

• The participation of the head office of a national organization is not 
always needed to obtain support from their regional groups; 

• In times of fiscal restraint, increasing numbers of national associations are 
cutting back on, or eliminating internal publications and large, costly mail- 
outs. 

An information kit including a materials Order Form was sent to the head office 
of One Voice Seniors Network which then photocopied the order form and 
distributed it to 230 offices across the country. Because the fax number and 
contact on the Order Form was in Ottawa, faxes began to come in to the Ottawa 
office. There was no record of these small organizations, and it was not until a 
pattern emerged that it became clear where these order forms originated. As a 
result, some confusion arose over who (Ottawa/region) should supply the 
requested materials. 

Branch offices of major disabled groups tended to be more willing to participate 
than their national counterparts. Some groups at the national level were more 
interested in funding and revenue than providing free assistance. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Special Groups 8 Groupes spiciaux 

• Special groups overlap with almost all other components of the census 

communications program. In this respect, special groups are incorporated into the 
development and implementation of other census communications programs. 

At first, the Canadian National Institute for the Blind (CNB) interpreted support 
of the Census to be selling us its mailing list and having Statistics Canada 
distribute questionnaires in alternative formats to all its members. The CNIB did 
not feel that Statistics Canada was serving its clientele or meeting our 
requirements to have the census accessible to everyone. After discussion with 
CNIB, Statistics Canada agreed to have questionnaires available upon request in 
large print and electronic format. CNIB sent an e-mail to all its member 
organizations informing them of this information. 



1996 Census Communications Evaluation Evaluation des Communications du Recensemenl de 1996 



Special Groups 9 Groupes speciaux 



7.0 Recommendation 

• Letters from the Chief Statistician and/or Census Manager to national associations 

should be repeated although more emphasis should be placed on approaching special 
target groups regionally to reach individuals. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



APPENDIX/APPENDICE 1 



June 30, 1995 



1996 Census Communications Program 
Strategic Framework 

Special Groups 



Introduction 

This strategic framework outlines how the Census Communications Program will inform special 
groups about the census and encourage them to participate. 

The special groups consist of: 

1 ) those who require special communications materials such as seniors, persons with 
disabilities and illiterate adults; 

2) the population where imdercoverage was high in 1991 such as young men (and in some 
areas young women) between the ages of 18 and 30, immigrants, non-permanent 
residents and Aboriginal persons. 

These groups require a communications approach different from the mainstream population and 
will require specific communications material to encourage them to participate in the 1996 
Census. 



1. Mandate 

The mandate is to provide proactive communications programs that are both creative and cost- 
effective, while maintaining a positive and non-partisan corporate image of Statistics Canada. 
The communications program will strive to generate participation from these special groups. 

2. Message 

The message will be substantially the same as for the general population i.e., everyone counts for 
the census. However, some of these groups are not part of the mainstream population and may 
feel alienated by the census process. The communications program v^U concentrate on 
explaining why the census is important not only for their commimity, neighbourhood, town, city 
or province but also for individuals and families. It is also essential that these groups imdeistand 
why their participation is important to the end use of the census data and, finally, that 
participation is a legal obligation. 



3. Strategic framework 

3.1 Approach 

The Census Communications Program for these special groups will focus on generating an 
awareness that May 14 is Census Day and increasing public knowledge of the importance of the 
census. It will also encourage members of these groups to fill in and return their questioimaire. 

3.2 Planning Assumptions 

The strategic framework within which the Census Communications Program will operate is 
dependent on the following planning assumption: 

that specific materials will be developed for each of the special groups to deal effectively 
with their many unique differences (efforts will be made to include collections staff). 



4. Identification of Special Groups 

4.1 Seniors, persons with disabilities and illiterate adults 

Seniors, persons with disabilities and illiterate adults need specific communications activities to 
support their particular needs. Materials to help them complete their questionnaires and/or to 
address some of their concerns will be made available to associations, agencies and support 
groups who work with the members of these groups. The organizations will be asked to 
publicize the number of the Census Help Line and inform their members that the questioimaire is 
available in large print and on audio-cassette. 

These organizations will also let them know that Statistics Canada has help available to them if 
they require assistance in completing their census questioimaire. For example, help centres will 
be set up in lobbies of community centres, senior citizen homes, etc. This activity will be 
coordinated with the collections staff. 

4.2 Undercoverage groups 

According to the 1991 Census technical report on coverage, rates of population undercoverage 
were high for persons between 20 to 34 years of age, particularly for males, for single persons, 
for divorced males, for persons living common law, for recent immigrants and non-permanent 
residents, for persons who rent their homes and for persons whose mother tongue is neither 
English nor French. 



-3 



There will be no specific communications activities planned for many of these groups because of 
the difficulty in identifying and reaching them. The message aimed at the general population 
should reach many of these individuals. 

Specific communications activities will, however, be targeted at youths and those persons whose 
mother tongue is neither English nor French. 



4.2.1 Youth 

For males, the highest rates of net undercoverage occurred in the 20 to 24 years (7.75%) and the 
25 to 34 years (6.76%) age groups. The pattern is similar for females. 

Communications activities to reach youth will be accomplished through organizations such as 
universities and community centres, through rock radio stations and the Much Music TV station 
as well as through specific communications materials such as coasters to be distributed in areas 
frequented by youth. 



4.2.2 Persons whose mother tongue is neither English nor French 

Persons without a knowledge of English or French had a much higher than average rate of net 
undercoverage (10.92%). The highest rates of net undercoverage were among those speaking 
Chinese (6.24%) or another language (6.48%) at home. 

Communications activities will be targeted at recent landed immigrants and non-permanent 
residents. Landed immigrants are persons who are not Canadian citizens by birth, but who have 
been granted the right to live in Canada perm^ently by Canadian immigration authorities. Non- 
permanent residents are persons who hold a student authorization, employment authorization, 
Minister's permit, or who are refugee claimants. 

Persons whose mother tongue is neither English nor French require language assistance and 
special help in understanding the concept of the census and the procedures involved. 
Communications activities will be organized with the assistance of ethnic associations, 
immigrant agencies and community service organizations. The support of these organizations is 
important as they are able to communicate with members in their mother tongue. Specific 
communications activities will include the production of a multilingual brochure and stick-on 
messages in ethnic languages to be placed on the regular census poster. The Census Help Line's 
assistance in a number of languages will be widely promoted. 



4.2.3 Ethnic Groups 

The Census Communications Program's message to the general pubHc will also reach members 
of Canada's ethnic groups. However, there are a number of ethnic groups that have distinct 
needs and require special communications activities. Some ethnic Canadians have lived in 
Canada for many years and although they speak English or French fairly well, have not yet 
mastered reading and writing skills in either official language. There may be others who are not 
able to speak or read either language. 

Communications activities and materials will be similar to the activities proposed for persons 
without a knowledge of English or French. Other activities will include articles in local ethnic 
papers and messages through established ethnic radio and television programs. 



4.2.4 Aboriginal Persons 

Collections staff will spread the census message when enumerating reserves. The 
communications activities will primarily focus on Aboriginal persons living off-reserve. 
Aboriginal persons off-reserve will be reached through organizations, agencies, support groups, 
friendship centres and schools. Aboriginal persons living off-reserve as well as on-reserve will 
be reached through the native print media i.e., newspapers, newsletters and publications. 



5. Evaluation 

Program evaluation is a vital part of the census planning cycle since it indicates what is and what 
is not successful. Each census learns from the successes and problems of previous censuses. 

Evaluation of special groups will be based on iquantifiable measures such as mail response rates, 
responsiveness of supporters, distribution of materials, media monitoring, the number of calls by 
special groups to the Census Help Line and adherence to budget. 

On a qualitative basis, the 1 996 program for special groups will be assessed according to 
individual program activities on both a national and regional basis and will be built into the final 
evaluation. 



6. Operational Plans 

Attached are the operations plans for these groups. 



Operational Plan: Special groups 



Region: 



Organization 


Activity 


Date 


Material required 


Cost 


nmigrant agencies 
lulticultural 
rganizations 
thnic associations 
ommunity service 
roups 


Mailing lists. 
Send letter. 
Personal visits. 


July '95 
August '95 
September 
'95 


Association newsletter 
Multilingual ethnic 
brochure 
Multilingual stickers 




outh organizations 










enior organizations 










Organizations for persons 
nth disabilities 










iteracy organizations 










rovemment: 
Federal Departments 
Provincial and 
lunicipal 










ledia 











30juin 1995 

Programme de communications du Recensement de 1996 
Cadre strategique 

Groupes speciaux 

Introduction 

Le present cadre strategique indique comment le Programme de communications du recensement 
s'y prendra pour informer les groupes speciaux au sujet du recensement et pour les encourager a 
y participer. 

Les groupes speciaux sont constitues de gens qui : 

1) requierent des outils de communications specifiques, comme les personnes agees, les 
personnes ayant une incapacite et les adultes analphabetes; 

2) ont affiche un sous-denombrement important lors du Recensement de 1991, comme les 
jeunes hommes et, dans certaines regions, les jeunes femmes ages entre 18 et 30 ans, les 
immigrants, les residents non permanents et les Autochtones. 

Ces groupes devraient faire I'objet d'une approche differente de celle utilisee pour le grand 
public. Des outils de communications specifiques seront done con9us pour les sensibiliser a 
I'importance du Recensement de 1996. 

1.0 Mandat 

Le mandat consiste a foumir des programmes de communications proactifs qui sont a la fois 
creatifs et peu couteux, tout en s'assurant que J 'image de marque de Statistique Canada demeure 
positive et non partisane. Le Programme de communications s'efforcera de provoquer une bonne 
participation de la part de ces groupes. 

2.0 Message 

Le message du recensement sera essentiellement le meme que celui prevu pour le grand public, 
soit que tout le monde doit etre du nombre. Toutefois, puisque certains groupes sont differents 
de la «masse», ils pourraient etre insensibles au processus de recensement. Le Programme de 
communications leur expliquera pourquoi le recensement est important non seulement pour leur 
communaute, leur quartier, leur ville et leur province, mais aussi pour eux-memes en tant 
qu'individus ou en tant que membres d'lme famille. II est egalement primordial que les groupes 
vises compreiment I'importance du lien qui existe entre leur participation et I'utilisation ulSme 
des donnees. Finalement, ils doivent savoir qu'il s'agit d'une obligation legale. 



3.0 Cadre strategique 

3.1 Approche 

Le Programme de communications du recensement cherchera avant tout a sensibiliser les 
groupes speciaux au fait que le 14 mai 1996 sera jour de recensement. On s'efforcera egalement 
de hausser la valeur du recensement aux yeux du public et de convaincre ces groupes de remplir 
et de retoumer leur questionnaire. 

3.2 Hypothese de planiflcation 

L'efficacite du cadre strategique dans lequel s'inscrit le Programme de communications depend 
de I'hypothese de planiflcation suivante : 

les outils de communications specifiques seront effectivement produits pour 
chacun des groupes speciaux, ce qui permettra de s'ajuster de fa9on pertinente a 
leur unicite (des efforts particuliers seront faits pour inclure le personnel de la 
collecte). 

4.0 Identification des groupes speciaux 

4.1 Personnes agees, personnes ayant une incapacite et adultes analphabetes 

Les personnes agees, les personnes ayant une incapacite et les adultes analphabetes exigent que 
des activites de communications specifiques soient deployees pour repondre a leurs besoins. Les 
outils confus pour les aider a remplir leur questioimaire ou pour repondre a certaines de leurs 
preoccupations seront disponibles aupres d'organismes et de groupes de soutien qui travaillent 
avec ces groupes. On demandera a ces organisations de diffuser le numero de 1' Assistance 
telephonique du recensement et de dire a leurs membres que le questionnaire est disponible en 
gros caracteres et sur cassette audio. 

Les organismes aviseront egalement leurs membres qu'ils peuvent obtenir de I'aide du personnel 
de Statistique Canada s'ils ont des difficultes a remplir leur questioimaire de recensement. Par 
exemple, des centres d'aide seront mis sur pied dans les centres communautaires, les foyers pour 
personnes agees, etc. Cette activite sera coordormee de concert avec le personnel de la collecte. 

4.2 Groupes affichant un sous-denombrement 

Le rapport technique du Recensement de 1991 sur la couverture fait etat d'important sous- 
d^nombrement de la population chez les personnes agees de 20 a 34 ans, plus particulierement 
chez les hommes, les celibataires, les hommes divorces, les personnes vivant en union libre, les 
nouveaux inunigrants, les residents non permanents, les personnes qui louent leur maison et les 
persormes ayant une langue matemelle autre que le fran9ais et I'anglais. 



II n'y aura pas d'activites de communications specifiques pour la majorite de ces groupes. lis 
sont en effet trop difficiles a rejoindre et a identifier. Le message confu pour le grand public 
devrait rejoindre une bonne partie de ces groupes. 

Les jeunes adultes, ainsi que les personnes ayant une langue matemelle autre que le fran9ais et 
I'anglais, feront toutefois I'objet d'activites de communications specifiques. 

4.2.1 Jeunes adultes 

Parmi les jeunes hommes, les taux les plus eleves de sous-denombrement net ont ete observes 
Chez les groupes de 20 a 24 ans (7,75 %) et de 25 a 34 ans (6,76 %). Le schema est le meme 
chez les femmes. 

Les activites de communications visant a rejoindre ce groupe se feront, entre autres, par 
I'intermediaire de campus universitaires, de centres communautaires, de stations de radio rock et 
de Musique Plus. Des outils de communications specifiques seront aussi mis a profit, comme 
des sous-verres qui seront distribues dans des endroits strategiques. 

4.2.2 Personnes ayant une langue maternelle autre que le fran^ais et I'anglais 

Les personnes ne parlant ni le fran9ais ni I'anglais ont presente un taux de sous-denombrement 
net (10,92 %) beaucoup plus eleve que la moyenne. Les taux les plus eleves ont ete releves chez 
les personnes parlant le chinois (6,24 %) ou une autre langue (6,48 %) a la maison. 

Certaines activites de communications devront cibler les nouveaux immigrants et les residents 
non permanents. Les nouveaux immigrants sont des gens qui, quoique n'etant pas citoyens 
canadiens de naissance, ont obtenu des autorites de I'immigration canadienne le droit de 
residence permanente au Canada. Les residents non permanents sont des personnes qui ont un 
permis de sejour pour etudiant, un permis de travail, un permis ministeriel ou le statut de refugie. 

Les personnes ne parlant ni le franfais ni I'anglais exigent une aide linguistique particuliere. On 
devrait porter une attention speciale a la comprehension des concepts et des procedures inherents 
au recensement. Les activites de communications s'organiseront avec I'aide d' associations 
ethniques, d'organismes d'aide aux immigrants et de centres de services a la communaute. 
L'appui de ces organisations est primordial puisqu'elles peuvent nous aider a communiquer avec 
les gens dans leur langue matemelle. Les activites de communications comprendront la 
production de depliants en plusieurs langues et d'autocollants en langues etrangeres pouvant etre 
apposes sur les affiches regulieres du recensement. L' Assistance telephonique du recensement, 
qui repondra dans plusieurs langues, sera aussi largement publicisee. 

4.2.3 Groupes ethniques 

Le message du Programme de communications du recensement destine au grand public rejoindra 
sans nul doute des membres des groupes ethniques. Cependant, certains groupes presentent des 
besoins particuliers qui exigent des activites de communications specifiques. Bien que certains 



Canadiens d'origine etrangere vivant au Canada depuis plusieurs annees parlent le fran9ais ou 
I'anglais assez bien, ils ne peuvent lire ou ecrire ces langues que difficilement. D'autres encore 
ne peuvent parler ou lire ni I'une ni I'autre des langues officielles. 

Les activites proposees sont semblables a celles s'adressant aux personnes ne parlant ni le 
fran^ais ni I'anglais. Parmi les autres activites, mentionnons la parution d'articles dans les 
joumaux ethniques et la diffusion de messages lors d'emissions de radio ou de tele a saveur 
ethnique. 

4.2.4 Peuples autochtones 

Le personnel de la collecte verra a diffuser le message du recensement lors du denombrement des 
reserves indiennes. Les activites seront done axees sur les Autochtones vivant hors reserves. 
Ces demiers seront rejoints grace au concours d' organisations, de groupes de soutien, de centres 
d'accueil et d'ecoles. Les Autochtones vivant dans les reserves aussi bien que hors reserves 
seront rejoints par I'intermediaire de leurs bulletins, joumaux et publications. 

5.0 Evaluation 

L'evaluation du programme est un element essentiel du cycle de planification du recensement. 
Elle nous indique en effet ce qui a fonctiorme et ce qui n'a pas fonctiorme. Chaque recensement 
gagne a examiner les r^ussites et les problemes des recensements precedents. 

L'evaluation propre a ces groupes speciaux sera basee sur des mesures quantifiables comme les 
taux de reponse postale, la reaction des parties prenantes, la distribution des outils de 
communications, la couverture mediatique, le nombre d'appels loges a I'Assistance telephonique 
du recensement par ces groupes et le respect du budget. 

Sur une base qualitative, le programme de 1996 pour les groupes speciaux sera mis en oeuvre 
selon des programmes d'activites separes, tant a I'echelle nationale que regionale, et sera partie 
int^grante de revaluation finale. 

6.0 Plans operationnels 

Veuillez trouver ci-joint les plans operationnels pour les groupes speciaux. 



Plan operationnel : groupes speciaux 



Region: 



Organisation 


Activites 


Date 


Materiel requis 


Cout 


Organismes d'aide aux 

immigrants 

Organisations multiculturelles 

Associations ethniques 

Centres de services a la 

communaute 


Listes d'envoi 
Lettres envoyees 
Visites personnelles 


Juillet 1995 
Aout 1995 
Septembre 1995 


Bulletins d'information 

Depliants en plusieurs 

langues 

Autocollants en plusieurs 

langues 




Organismes et groupes de 
soutien pour jeunes 










Organismes et groupes de 
soutien pour persormes agees 










Organismes et groupes de 
soutien pour persormes ayant 
une incapacite 










Organismes et groupes de 
soutien pour adultes 
analphabetes 










Administrations publiques 

- federales 

- Provinciales et municipales 










Media 











APPENDK/APPENDICE 2 



LETTERS SENT TO NATIONAL ASSOCIATIONS (SPECIAL GROUPS) 



Association Name 


Head Office 


Lang 


1996 Support 



Socl6t6 des Acadlens et Acadiennes 
Nouveau-Bninswick 


Petit-Rocher, (NB) 


F 


» Census logo on FAX headers. 
► Testimonial 


Socl6t6nationaledel'Acadie 


Dieppe, (NB) 


F 


► Testimonial 

> Distributed 100 infomnation kits to member associations 


F6d6ration acadienne de la Nouvelle-^cosse 


Halifax (NS) 


F 


► Testimonial 


Vancouver Multicultural Society of British 
Columbia 


Vancouver 


E 


- Large print questtons, teachers kits, multilingual materials, tri-language poster, 
infonnatkin sheets and census questions (26,150) 
► S. Stnjtt used inserts, posters, bookmaria, decals, CIS, PPR newsletter, diskette 
and ethnic materials (1 ,805) 


Canadian Ethno-Cultural Council 


Ottawa 


E 


► Provided lists of 39 member ethnic associations across Canada 


Canadian Association of Immersion 
Teachers 


Ottawa 


E 


- Articles and teachers kit for Feb/March issues of their journal. 

>- Provided a list of resource teachers / coordinators 

» Distributed 13 teachers kits to primary and secondary schools 


Canadian Council for Multicultural and 
Intercultural Education 


Ottawa 


E 


- No publk:ations. Used infbrmatran kits to distribute to meeting of provincial offices in 
January 

- 800 individual members; 14 Institutional 


Canadian Council of the Blind 


Ottawa 


E 


► Sent infomiatmn on diskette, in large fomt to use in national newsletter (4,000) 


Canadian Federation of Ethno-Businesses 
and Professionals 


Ottawa 


E 


* No publk:atk>ns; sent kit with ethnk; newsletter 
-10,000 indivMual members, 50 instituttonal 


Canadian Hard of Hearing Association 


Ottawa 


E 


•- Sent infomfiation but organization preferred to sell us advertising space. 


Canadian Paraplegic Association 


Ottawa 


E 


» Message on toll-free line; infoimation in alternative formats in Feb. Issue of quarteriy 
Ca/9)er(6m) 


Federated Superannuates National 
Association 


Ottawa 


E 


- ArtKle in Spring isue of two national newsletters (total 63,000) 


National Association of Canadians of Origin 
in India 


Ottawa 


E 


► Logo and ethnic material in Feb Bsue of NACO/F<mjm(37 local chapters 
representing 70,000 members) 


National Association on Cultural Education 
Centre 


Hull, PQ 


E 


- Aboriginal association: sent information kit/ infomied Montreal R.O. 


National Congress of Italian Canadians 


Ottawa 


E 


> Sent infbnnatmn kit (70 institutional members, 7 regional offices) 


National Federation of Paldstani Canadians 


Ottawa 


E 


- Mide in Feb. Issue of nattonal newsletter (22 instituttons) 


One Voice Seniors Networi( Canada 


Ottawa 


E 


* Included material in Winter and Spring issues of One VdcewA La Vox, 
» Distributed 230 copies of Seniors fact sheet and Materials Order Form to some 
groups (maOing list protected) 

NOTE: Order hxms were received in ffie Ottawa oMce fiwt a// parts of Ok country. 
Initially, did not know how these small groups had obtained a Materials Order Fonn or 
^Ktt (larger) group they belong to. Fomis had to be processed in both Ottawa and 
regional offices. 



Census Help Line Assistance tiliphonique du recensement 



Census Help Line 



1.0 Background 

The Census Help Line is a telephone service set up to assist householders who are having 
problems in understanding or answering questions on their census questionnaire. 
Householders may also use the service to request a questionnaire if they have not 
received one, request a questionnaire in an alternative format (large print or electronic) 
and request copies of the questions in one of the 49 languages in which the questions 
have been translated. 

Census of Agriculture has a separate help line, answered by divisional staff, which is 
operated out of Ottawa. 

The Census Help Line was first set-up for the 1971 Census when the census methodology 
changed from the canvasser method to self-enumeration. Although the number of calls to 
the Census Help Line have more than tripled over the years, the majority of calls are still 
about the questions themselves. Attached in Appendix 1 are the figures for the four 
censuses between 1976 and 1991 by type of call received. Appendix 2 contains 
information on calls made to the Census Help Line for the 1996 Census. 

The Census Help Line was scheduled to begin operation on May 6, 1996, the date on 
which drop-off of census questionnaires to households officially started. For the first 
time, a 1 800 number was used rather than a separate number for each region. This 1 800 
number was then re-directed based on the area code of the incoming call. 



2.0 Extension of Service 

One of the impacts of dropping the 2 A Guide was the necessity to increase the Census 
Help Line Service by increasing the number of staff, the number of languages available 
and by opening the service earlier and closing it later. The Census Communications 
project also undertook more extensive promotion of the availability of the service. 

This created some problems in that the service was not funded to open until drop-off 
officially started on May 6 and the majority of promotional materials would be in the 
public domain starting April 1 . As a result, respondents phoning the 1 800 prior to May 6 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Help Line 2 Assistance tiliphonique du recensement 

looking for assistance would get either no answer or a taped telephone message. Another 
consequence could be an increase in the number of calls to Advisory which would be 
difficult to handle. 

In previous censuses, the line was installed in the Census Regional Office and the Census 
Help Line service was usually opened on an earlier basis than scheduled if volume 
warranted it. However, with the 1 800 number, all offices had to agree to open the line 
early - it couldn't be done by just one or two. 

2.1 Cost 

The cost of starting the Census Help Line on April 1 rather than May 6 was $1000.00. It 
was agreed that the Collection and Communications projects would split this cost. 

2.2 Staffing 

Staffing was seen as a regional initiative with the needs of each office being the prime 
factor. As a result, a number of different systems were put in place. 

• Atlantic Region 

recorded message instructing the caller to contact the Regional Census 
Office or for out-of-tovm callers to use the Advisory Services toll-free line 
prior to May 6. 

• Quebec Region 

recorded message that explained that a "real" person would be available to 
answer enquiries starting May 6 and provided general information on the 
Census. Also made arrangements for the caller to be switched quickly to 
Statistics Canada if the caller wanted to speak to an employee 
immediately. 

• Ontario Region 

staffed the line with supervisor and other senior hired for the Census Help 
Line. Use it to obtain information that was then used to train new staff as 
they came on strength. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Help Line 3 Assistance tilephonique du recensement 

• Prairie Region 

recorded message indicating that the in-service date will be May 6. 

• Pacific Region 

line was operational and answered by the receptionist/other collection and 
communication staff in the Regional Census Office. 

• Centralized Edit 

line was open in office of the task manager for the Census Help Line. A 
number of calls were referred to Census Commimications and often to the 
other regional offices. 

2.3 Alternative Formats 

Although questions were available in alternative formats for people with visual and 
physical disabilities, there were no alternatives available for them to self-complete their 
own questionnaires. Consequently, on the instigation of Census Communications, it was 
agreed, fairly late in the planning cycle, that Statistics Canada would make two 
alternative format questionnaires - large print and electronic - available. The 
Questionnaire Design Group developed both formats and Collection looked after 
developing and distributing instructions. It was decided to have the formats available 
only from the Census Help Line supervisor and all calls were referred to this person. 
Since the number of calls were few, it was difficuh for staff to remember procedures and 
they often had to be reviewed which was time consuming and created an opportunity for 
error. Although the initiative was good, more time and planning were required to make it 
work really well. 

3.0 Promotion of the Census Help Line 

Census Communications promoted the services available from the Census Help Line 
including, and most important, that operators were able to answer questions in a wide 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Census Help Line f Assistance tdldphonique du recensement 

variety of languages. The list of languages available in the Ontario/Toronto Census Help 
Line are listed in Appendix 3. Other services promoted included: 

information on the Census 

replacement of lost census forms 

didn't get a census form 

need the census questions in another language 

need information in another language 

need the questionnaire in an alternative format 

Information about the Census Help Line number appeared on more that 60 million inserts, on 
posters in all of the 8,500 Post Offices across Canada, on bookmarks and in all of the paid 
advertising. 



1996 Census Conununications Evaluation Evaluation des Communications du Recensement de 1996 



Census Help Line 5 Assistance tiliphonique du recensement 



4.0 Recommendations 

• the Census Help Line should open April 1 . This should be part of the planning, 
costing and staffing exercise. Funding should be made available so the line is 
answered by a "real" person. 

• alternative questionnaire formats should be available from the Census Help Line 
but also from field staff. Procedures should be incorporated into Census 
Representative, Census Commissioner and Census Area Manager training 
manuals and should be part of role play during training. 

• the translated questions and alternative format questions should be available from 
the Census Help Line. This should be promoted by Census Communications. 

• Census Communications should use the Census Help Line in all materials that 
will be in the public domain after April 1. The number should also be included in 
advertising again and in the Post Offices. If possible, bookmarks with the number 
should also be available in the Post Offices for people to pick-up and take home. 



/ 996 Census Communications Evaluation Evaluation des Communications du Recensement de 1 996 



CHLCALLS.XLS 



APPENDK/APPENDICE 1 





Types of Calls Received by CHL 






























1991 


% 


1986 


% 


1981 


% 


1976 


% 


Language of Form 


3,559 


1.02% 


2,995 


1.02% 


8,847 


3.00% 


6,025 


5.72% 


Defective Q 


5,542 


1.59% 


548 


0.19% 


735 


0.25% 


454 


0.43% 


Non-receipt 


68,416 


19.64% 


38,791 


13.19% 


47,073 


15.95% 


14,349 


13.62% 


Moved 


1,032 


0.30% 




0.00% 




0.00% 




0.00% 


Stats Act/Confid 


8,552 


2.46% 


5,968 


2.03% 


5,437 


1.84% 


1,494 


1.42% 


CR 


1,759 


0.51% 


3,013 


1.02% 




0.00% 




0.00% 


Methodology 


13,263 


3.81% 


69,222 


23.54% 


80,061 


27.13% 


12,844 


12.19% 


Subject Matter 


130,793 


37.56% 


117,564 


39.98% 


113,276 


38.39% 


43,979 


41.75% 


Other 


115,350 


33.12% 


55,965 


19.03% 


39,662 


13.44% 


26,192 


24.86% 


















Total 


348,266 




294,066 




295,091 


105,337 





Page 1 



APPENDIX/APPENDICE 2 



Number ofCalls/Nbred'Appels: 



Census Help Line (CHL) Type of Calls Received 
Service d' Assistance T^I^phonique (SAT) Nature des Appels Reyus 



Total No. Of Questions/ Nbre total de questions 

Pop Questionnmre Content / Contenu du quest sur la pop. 

Procedural Issues* / Proc^ures* 

Methodology / Methodes 

Privacy, Confidentiality / Vie priv6e. Confidentiality 

Other** / Autre** 



365,830 



508,700 

193,533 

119,033 

35,604 

25,200 

135,000 



Q dmntnl. hal. Mbi. / Q pipdK mkamiiSt. iMfta. 

Re^uM Q Mhcr I.M(ngc / «niun4c An I'MMK IMCW 

S^p k a n imiiy n^mei I Q wny M itna MW dcnudidt 

U Mil mdvoj f Q Boi rcfii 

Doei nM mh k> be (Mnwntid bjr CR / rAim 4'ttK dteonM pv le 

Wldwa u sK OflrCAKI. / IXtiR iviiir Ksnan t I'MK-AIKA 

EnvkgnHin / EaviraiHKflwM 

Uicn arccnm U* / uUHwtin des donate! du leceoatmeM 

Oflkltl lji«M«e OMCcnu / (gaen'MM <i>Mt luii ItniMet officklln 

CMnpUMt/pliliMn 



1996 Census Collection -Collectedu Recensementde 1996 
Mail Receipts - Questionnaires re^us par la poste 



Number of CHL Calls Received - 1996 vs 1991/1986 - Nombre d'Appris Recus au SAT 



400 jxn 



Canada Total - Total du Canada 




APPENDIX/APPENDICE 3 



CliL- 



TEAM LISTS 



1 CloO'VlXo 
5/15/96 



Language 


TEAM 


Supervisor Name 


Last Name 


First Name 


GREEN EXT 


AFRIKAANS 


07 


PETER TILLER 


Makan 


Sharmila 


26099 


AKAN 


07 


PETER TILLER 


Beecham 


Ama B. 


26109 


AKAN 


07 


PETER TILLER 


Adjin-Tettey 


Paul 


26111 


ALBANIAN 


07 


PETER TILLER 


Shabani 


Mimoza 


26097 


AMHARIC 


16 


PAUL WATMAN 


Tamrat 


Mimi 




ARABIC 


01 


NORMAN WONG 


D'Souza 


Zachary 


26279 


ARABIC 


02 


MARGARET BLAKE 


Nur 


Mohamed Os 


26027 


ARABIC 


07 


PETER TILLER 


Madibbo 


Ama! 


26105 


ARABIC 


11 


RICHARD CARTER 


Koudjeti 


Aberrezak 


26161 


ARABIC 


14 


BRYAN FOULKES 


Kolayni 


Farideh 


26209 


BOSNIAN 


05 


EVELYN DALES 


Giurgiev 


Jivko 


26077 


BOSNIAN 


11 


RICHARD CARTER 


Huskovic 


Mirsad 


26163 


BOSNIAN 


17 


GABI KUBE 


Djikic 


Maja 




BULGARIAN 


13 


DAVID NATALE 


Panamsky 


Todor Kolev 


26348 


CANTONESE 


01 


NORMAN WONG 


Ip 


Maria Lai-yung 


26013 


CANTONESE 


01 


NORMAN WONG 


Cheng 


Chee-Kwong 


26011 


CANTONESE 


01 


NORMAN WONG 


Yuen 


Betty 


26015 


CANTONESE 


01 


NORMAN WONG 


Phuong 


Nhu 


26007 


CANTONESE 


02 


MARGARET BLAKE 


Yu 


Steve Ka-wo 


26019 


CANTONESE 


04 


STEPHAN CHIARA 


Ng 


Fred 


26051 


CANTONESE 


06 


DALMAR ABDURA 


Guan 


Binyi 


26091 


CANTONESE 


08 


PETER A. POR 


Tran 


Veronica Dat 


26125 


CANTONESE 


09 


SANDRA MONACO 


Ng 


Jabina 


26131 


CANTONESE 


11 


RICHARD CARTER 


Leung 


Siu-Ying S. 


26175 


CANTONESE 


12 


DIANE BICKFORD 


Lee 


Richard 


26177 


CANTONESE 


13 


DAVID NATALE 


Cheung 


Thomas 


26203 


CANTONESE 


14 


BRYAN FOULKES 


Ng 


Louisa 


26354 


CANTONESE 


16 


PAUL WATMAN 


Hien 


Uy Dat David 




CANTONESE 


16 


PAUL WATMAN 


Chan 


C. F. 




CANTONESE 


16 


PAUL WATMAN 


Lem 


Mary B. 




CANTONESE 


16 


PAUL WATMAN 


Lam 


Diane C. 




CANTONESE 


19 


MOHAMED HEFNI 


Wong 


Chun 


26257 


CANTONESE 


19 


MOHAMED HEFNI 


Wong 


Evangeline 


26271 


CANTONESE 


19 


MOHAMED HEFNI 


Chui 


Pui Yin 


26259 


CHINESE unknoil4 


BRYAN FOULKES 


Dihn 


Lynda 


26223 


CHINESE unkno 


15 


JOANNE LUPO 


Fong 


Wendy 


26231 


CREE 


15 


JOANNE LUPO 


Gibot 


Peter 


26360 


CREOLE 


06 


DALMAR ABDURA 


Deonarain 


Dave 


26310 


CROATION 


01 


NORMAN WONG 


Popovic 


Bojan 


26005 


CROATION 


05 


EVELYN DALES 


Giurgiev 


Jivko 


26077 


CROATION 


10 


TONI Dl PLACIDO 


Dudnic 


Raul 


26330 


CROATION 


11 


RICHARD CARTER 


Huskovic 


Mirsad 


26163 


CROATION 


17 


GABI KUBE 


Djikic 


Maja 




CROATION 


18 


JULIAN KATSAROV 


Sehic 


Jasmina 


26245 


CROATION 


19 


MOHAMED HEFNI 


Velkov 


Dragan 


26265 



Page 1 



TEAM LISTS 



5/15/96 



Languaqe TEAM 


Supervisor Name 


Last Name 


First Name 


GREEN EXT 


DARI 112 


DIANE BICKFORD 


iGharwal 


jNabiia 


126187 


DUTCH 10 


TONI Dl PLACIDO 


iWeiland 


iMartin 


126157 


EDO 05 


EVELYN DALES 


Asemota 


James 


126079 


ENGLISH ONLY 01 


;NORMAN WONG 


Rivington 


iFlorence 


!26001 


ENGLISH ONLY i02 


MARGARET BLAKE 


[Church 


jJulie Victoria 


126285 


ENGLISH ONLY 02 


MARGARET BLAKE IMorphet 


iKeily 


26017 


ENGLISH ONLY !02 


IMARGARET BLAKE IReesor 


JAnne 


126282 


ENGLISH ONLY 103 


jALAIN GIRARD 


iTator 


{Abigail 


|26035 


ENGLISH ONLY 103 


lALAIN GIRARD 


Antunes 


Elizabeth 


126288 


ENGLISH ONLY 


04 


;STEPHAN CHIARA 


IFord 


Noreen 


126294 


ENGLISH ONLY 


04 


jSTEPHAN CHIARA 


IPayne 


Gareth Esmon 


26063 


ENGLISH ONLY 


04 


iSTEPHAN CHIARA 

i 


jFifi 


Elizzabeth 


26059 


ENGLISH ONLY 


04 


jSTEPHAN CHIARA 


IGarrell 


Leslie May-Ly 


26049 


ENGLISH ONLY 


05 


EVELYN DALES 


;Scandiffio 


John Alexand 


26073 


ENGLISH ONLY 


105 


EVELYN DALES 


iJerome 


jAndrzej 


26069 


ENGLISH ONLY !06 

1 


DALMAR ABDURA iMcMaster 


Robert G. 


26083 


ENGLISH ONLY 


06 


DALMAR ABDURA jGabay 


Richard 


26089 


ENGLISH ONLY 


06 


DALMAR ABDURA 


Thomas 


Ewan 


26093 


ENGLISH ONLY 


07 


PETER TILLER 


Sinclair 


Stacie Marilyn 


26103 


ENGLISH ONLY 


07 


PETER TILLER 


Taylor 


James 


26315 


ENGLISH ONLY 


07 


PETER TILLER 


Ennis 


Christine 


26101 


ENGLISH ONLY 


07 


PETER TILLER 


Daly 


Mark 


26312 


ENGLISH ONLY 


08 


PETER A. POR 


Russell 


Sheila Joan 


26119 


ENGLISH ONLY 


08 


PETER A. POR 


McLeod 


Denise 


26117 


ENGLISH ONLY 


08 


PETER A. POR 


Brinton 


David Boyd 




ENGLISH ONLY 


08 


PETER A. POR 


Calliste 


Beverly 


26115 


ENGLISH ONLY 


08 


PETER A. POR 


Giangrande 


Tina Maria 


26127 


ENGLISH ONLY 09 


SANDRA MONACO 


McClellan 


Holly 


26135 


ENGLISH ONLYjIO 


TONI Dl PLACIDO 


Bowles 


Keith 


26155 


ENGLISH ONLY 


11 


RICHARD CARTER 


Logan 


Steven E. 


26173 


ENGLISH ONLY 


11 


RICHARD CARTER 


King 


Pamela 


26167 


ENGLISH ONLY 


12 


DIANE BICKFORD 


Button 


Christine 


26183 


ENGLISH ONLY 


13 


DAVID NATALE 


Scott 


Mark Robert 


26201 


ENGLISH ONLY 


13 


DAVID NATALE 


Flett 


Stephen 


26207 


ENGLISH ONLY 


13 


DAVID NATALE 


Todd 


Patti 


26199 


ENGLISH ONLY 


14 


BRYAN FOULKES 


Wallis 


Donna Leanne 


26211 


ENGLISH ONLY 


14 


BRYAN FOULKES 


Funnell 


Vincent 


26217 


ENGLISH ONLY 


15 


JOANNE LUPO 


Salvatori 


Kerry Lynn 


26227 


ENGLISH ONLY 


16 


PAUL WATMAN 


Ruel 


Jodi 




ENGLISH ONLY 


16 


PAUL WATMAN 


Clark 


Johathan Davii 




ENGLISH ONLY 


16 


PAUL WATMAN 


Brittain 


Anne Elizabet i 


ENGLISH 0NLY!17 


GABI KUBE 


Fiemming 


Mark { 


ENGLISH ONLY 17 


GABI KUBE 


Da Costa Antune 


Christine I 


ENGLISH ONLY 


17 


GABI KUBE 


Teslcey 


Stuart 1 


ENGLISH ONLY 11 7 


GABI KUBE 


Moir 


Raymond 



Page 3 



TEAM LISTS 



5/15/96 



Language 


TEAM 


Supervisor Name 


Last Name 


First Name 


GREEN EXT 


ENGLISH ONLY ■ 


17 


GABI KUBE IChurch i 


Patricia 




ENGLISH ONLY ; 


17 


GABI KUBE jSun i 


Patrick Simon i 




ENGLISH ONLY i 


18 


JULIAN KATSAROVIHutton i 


Nadine 


26251 


ENGLISH ONLY i 


18 


JULIAN KATSAROVIRaetsen I 


Maureen 


26253 


ENGLISH ONLY I 


19 


MOHAMED HEFNI Goh | 


Jeff 


26372 


ENGLISH ONLY 1 


19 


MOHAMED HEFNI jFowler I 


Greg 


26375 


EWE 


07 


PETER TILLER 


Adjin-Tettey 


Paul 


26111 


EWE i 


16 


PAUL WATMAN 


Gborglah 


Goodwin 




FANTI 


07 


PETER TILLER 


Adjin-Tettey 


Paul 


26111 


FRENCH 


01 


NORMAN WONG Popovic 


Bojan 


26005 


FRENCH 


01 


NORMAN WONG Walburger 


Natalie 


26276 


FRENCH 


02 


MARGARET BLAKE 


Mavula 


Kikwe Diono 


26029 


FRENCH 


03 


ALAIN GIRARD JNyamoya 


Christine 




FRENCH 


03 


ALAIN GIRARD iPhiphat 


Malichanh 


26033 


FRENCH 


03 


ALAIN GIRARD |Nguyen 


Thi Ngoc Thuy 


26041 


FRENCH 


03 


ALAIN GIRARD lAntunes 


Elizabeth 


26288 


FRENCH 


03 


ALAIN GIRARD 


Prasad 


Nalina 


26039 


FRENCH 


04 


STEPHAN CHIARA 


Biha 


Marie Louise 


26055 


FRENCH 


05 


EVELYN DALES 


Zaremba 


Maria 


26071 


FRENCH 


05 


EVELYN DALES 


Burrill 


Heather A. J. 


26065 


FRENCH 


05 


EVELYN DALES 


Findlay 


Richard Norma 


26075 


FRENCH 


06 


DALMAR ABDURA 


Bavumiragiye 


Bonaventure 


26085 


FRENCH 


07 


PETER TILLER 


Daly 


Mark 


26312 


FRENCH 


07 


PETER TILLER 


Madibbo 


Amal 


26105 


FRENCH 


08 


PETER A. POR 


Tran 


Veronica Dat 


26125 


FRENCH 


09 


SANDRA MONACO 


Rende 


Sandra 


26325 


FRENCH 


09 


SANDRA MONACO 


Pinter 


Joseph S. 


26139 


FRENCH 


10 


TONI Dl PLACIDO 


Hall 


Lori 


26333 


FRENCH 


11 


RICHARD CARTER 


Koudjeti 


Aberrezak 


26161 


FRENCH 


12 


DIANE BICKFORD 


Carle 


Angelique L. 


26181 


FRENCH 


12 


DIANE BICKFORD 


Kanyarushatsi 


Isaac 


26179 


FRENCH 


13 


DAVID NATALE 


Todd 


Patti 


26199 


FRENCH 


13 


DAVID NATALE 


Hew 


Lisa Ruby 


26351 


FRENCH 


14 


BRYAN FOULKES 


Okada 


Rena 


26215 


FRENCH 


15 


JOANNE LUPO 


Batungwanayo 


Alexis 


26233 


FRENCH 


16 


jPAUL WATMAN 


Tamrat 


Mimi 




FRENCH 


18 


IJULIAN KATSAROV 


Galati 


Christine Mari 


26366 


FRENCH 


18 


JULIAN KATSAROV 


Salmon 


Gregoire Yves 


26249 


FRENCH 


19 


jMOHAMED HEFNI 


Houle 


Danielle 


26261 


FUKIN 


i19 


iMOHAMED HEFNI 


Wong 


Evangeline 


26271 


GA 


107 


iPETER TILLER 


Beecham 


Ama B. 


26109 


GA 


i07 


iPETER TILLER 


Adjin-Tettey 


Paul 


26111 


GA 


tl2 


IDIANE BICKFORD 


Nunoo 


Jennifer 


26345 


GA 


!16 


PAUL WATMAN Gborglah 


Goodwin 


i 


GERMAN 


101 


iNORMAN WONG iWalburger 


iNatalie 


i26276 



Page 5 



TEAM LISTS 



5/15/96 



Language 


TEAM 


Supervisor Name Last Name 


First Name 


GREEN EXT 


GREEK 


11 


RICHARD CARTER iTheodoropoulos 


ISteve 


26171 


GUJARATI 


07 


PETER TILLER iBhatt 


jNeela 


126107 


GUJARATI 


18 


JULIAN KATSAROVIPatel 


IMohmed Jube 126241 


HAKKA 


19 


iMOHAMED HEFNI iWong 


jEvangeline 


26271 


HEBREW 


108 


iPETER A. POR 


Bellin 


jMartin 


126113 


HINDI 


01 


NORMAN WONG 


D'Souza 


iZachary 


i26279 


HINDI 


01 


INORMAN WONG 


Radhu 


jAnita 


126003 


HINDI 


02 


IMARGARET BLAKE 


Mathur 


Priya 


126031 


HINDI 


03 


ALAIN GIRARD 


Prasad 


|Nalina 


26039 


HINDI 


i03 


ALAIN GIRARD 


Bahl 


jNidhi 


26291 


HINDI 


104 


STEPHAN CHIARA 


Saini 


Gursharan Sin 


26061 


HINDI 


i07 


jPETER TILLER 


Bhatt 


{Neela 


26107 


HINDI 


08 


jPETER A. POR 


Judge 


Jagroop 


26318 


HINDI 


10 


|TONI Dl PLACIDO 


Karun 


{Raj 


26151 


HINDI 


12 


jDIANE BICKFORD 


D'Meiio 


lArlene 


26189 


HINDI 


12 


IdIANE BICKFORD 


Gharwal 


Nabila 


126187 


HINDI 


14 


BRYAN FOULKES 


Harpai Dhuga 


Harpai 


26221 


HINDI 


17 


GABI KUBE 


Williams 


Winston E. 




HINDI 


18 


JULIAN KATSAROV 


Arora 


Bir Singh 


26255 


HINDI 


18 


JULIAN KATSAROV 


Patel 


Mohmed Jube 


26241 


HUNGARIAN 


09 


SANDRA MONACO 


Pinter 


Joseph S. 


26139 


ITALIAN 


01 


NORMAN WONG 


Serrao 


Giovanna 


26009 


ITALIAN 


02 


MARGARET BLAKE 


Castiglione 


Fiorella 


26025 


ITALIAN 


02 


MARGARET BLAKE 


Nur 


Mohamed Os 


26027 


ITALIAN 


03 


ALAIN GIRARD 


Cerrorulli 


Christina 


26047 


ITALIAN 


03 


ALAIN GIRARD 


Graniero 


Antonio 


26045 


ITALIAN 


04 


STEPHAN CHIARA 


Di Pietro 


Lorenzo 


26053 


ITALIAN 


04 


STEPHAN CHIARA 


Barkahadle 


Ahmed 




ITALIAN 


06 


DALMAR ABDURA 


Palozzi 


Dorotea 


26081 


ITALIAN 


06 


DALMAR ABDURA 


Barbieri 


Antonina 


26087 


ITALIAN 


09 


SANDRA MONACO 


Del Medico 


Omar 


26141 


ITALIAN 


09 


SANDRA MONACO 


D'Orazio 


Sabrina 


26129 


ITALIAN 


09 


SANDRA MONACO 


Rende 


Sandra 


26325 


ITALIAN 


10 


TONI Dl PLACIDO 


Panetta 


Elaine 


26149 


ITALIAN 


10 


TONI Dl PLACIDO 


Guarraggi 


Mattia 


26159 


ITALIAN 


11 


RICHARD CARTER 


Papaloni 


Amedeo 


26169 


ITALIAN 


12 


DIANE BICKFORD 


Nanfara 


Carmelo 


26185 


ITALIAN 


19 


MOHAMED HEFNI 


Troncone 


Gennaro 


26269 


JAPANESE 


13 


DAVID NATALE 


Hew 


Lisa Ruby 


26351 


JAPANESE : 


14 


BRYAN FOULKES 


Okada 


Rena 


26215 


KHMER i 


04 


STEPHAN CHIARA 


Sokhanny 


Anne 


26297 


KHMER 1 


15 


JOANNE LUPO 


Samantha 


Yin 


26225 


KIKONGO ; 


02 


MARGARET BLAKE 


Mavula 


Kikwe Diono 


26029 


KINYARWAND 1 


15 


JOANNE LUPO 


Batungwanayo 


Alexis 


26233 


KIRUNDI 


02 


MARGARET BLAKE 


Mavula 


Kikwe Diono 


26029 



Page 7 



TEAM LISTS 



5/15/96 



Language 


TEAM 


Supervisor Name Last Name 


First Name 


GREEN EXT 


KIRUNDI 


03 


ALAIN GIRARD Nyamoya 


Christine 


i 


KIRUNDI 


15 


JOANNE LUPO iBatungwanayo 


Alexis 


126233 


KOREAN 


02 


MARGARET BLAKE IKwon 


Thomas 


26023 


KOREAN 


08 


PETER A. POR ,Chung 


Hae-Kyong 


26321 


KOREAN 


09 


SANDRA MONACO IKi 


Min Ho 


26133 


KOREAN 


14 


BRYAN FOULKES jHahn 


Sonna 


26219 


KOREAN 


14 


BRYAN FOULKES jChang 


Swin 


26357 


KURDISH 


05 


EVELYN DALES iHamidi 


Arash 


26067 


LAOTIAN 


03 


ALAIN GIRARD Phiphat 


Malichanh 


26033 


LINGALA 


02 


MARGARET BLAKE Mavula 


Kikwe Diono 


26029 


MACEDONIAN 


13 


DAVID NATALE 


Panamsky 


Todor Kolev 


26348 


MALAYALAM 


10 


TONI Dl PLACIDO 


Karun 


Raj 


26151 


MALAYALAM 


19 


MOHAMED HEFNI 


Wong 


Chun 


26257 


MALTESE 


18 


JULIAN KATSAROV 


Seychell 


Debbie 


26243 


MANDARIN 


01 


NORMAN WONG lip 


Maria Lai-yung 


26013 


MANDARIN 


04 


STEPHAN CHIARA iNg 


Fred 


26051 


MANDARIN 


16 


PAUL WATMAN ;Chan 


C. F. 




MANDARIN 


16 


PAUL WATMAN 


Lem 


Mary B. 




MANDARIN 


19 


MOHAMED HEFNI 


Wong 


Evangeline 


26271 


MANDARIN 


19 


MOHAMED HEFNI 


Wong 


Chun 


26257 


MANDARIN 


19 


MOHAMED HEFNI 


Chui 


Pui Yin 


26259 


MARATHI 


07 


PETER TILLER 


Bhatt 


Neela 


26107 


NORWEGIAN 


12 


DIANE BICKFORD 


Nunoo 


Jennifer 


26345 


OJIBWAY 


13 


DAVID NATALE 


Kagige 


Brenda Eliza 


26205 


PASHTU 


12 


DIANE BICKFORD 


Gharwal 


Nabila 


26187 


PAT WO IS 


06 


DALMAR ABDURA Deonarain 


Dave 


26310 


PERSIANIFARS! 


05 


EVELYN DALES Hamidi 


Arash 


26067 


PERSIAN(FARSI 


12 


DIANE BICKFORD 


Gharwal 


Nabila 


26187 


PERSIAN(FARSI 


13 


DAVID NATALE 


Mojallali 


Mohammad H. 


26193 


PERSIANIFARSI 


14 


BRYAN FOULKES 


Kolayni 


Farideh 


26209 


POLISH 


03 


ALAIN GIRARD 


Koshina 


Eva 


26043 


POLISH 


05 


EVELYN DALES 


Zaremba 


Maria 


26071 


POLISH 


10 


TONI Dl PLACIDO 


Janicki 


Charlie 


26153 


POLISH 


15 


JOANNE LUPO 


Pawlak 


Jolanta 


26235 


PORTUGESE 


03 


ALAIN GIRARD 


Antunes 


Elizabeth 


26288 


PORTUGESE 


06 


DALMAR ABDURA 


Cerqueira 


Noemia 


26095 


PORTUGESE 


13 


DAVID NATALE 


Festas 


Carlos 


26197 


PORTUGESE 


17 


GABI KUBE 


De Jesus 


Nelson M. 




PUNJABI 


01 


NORMAN WONG 


Radhu 


Anita 


26003 


PUNJABI 


03 


ALAIN GIRARD 


Prasad 


Nalina 


26039 


PUNJABI 


04 


STEPHAN CHIARA 


Saini 


Gursharan Sin 


26061 


PUNJABI 


08 


PETER A. POR |Judge 


Jagroop 


26318 


PUNJABI 


12 


DIANE BICKFORD JGharwal 


Nabila 


26187 


PUNJABI 


14 


BRYAN FOULKES 


Harpal Dhuga 


Harpal 


26221 


PUNJABI 


15 


JOANNE LUPO ISingh 


Anita 


26363 



Page 9 



TEAM LISTS 



5/15/96 



Lanquage 


TEAM 


Supervisor Name Last Name 


1 First Name 


GREEN EXT 


PUNJABI 


,18 


JULIAN KATSAROVlArora 


jBir Singh 


126255 


ROMANIAN 


05 


EVELYN DALES Giurgiev 


Jivko 


26077 


ROMANIAN 


:10 


TONI Dl PLACIDO IDudnic 


JRaul 


26330 


RUSSIAN 


m 


NORMAN WONG iPopovic 


Bojan 


126005 


RUSSIAN 


111 


;RICHARD CARTER IKoropenko 


jlrina 


26339 


RUSSIAN 


112 


DIANE BICKFORD jKanyarushatsi 


!lsaac 


126179 


RUSSIAN 


i15 


JOANNE LUPO jPawlak 


Jolanta 


26235 


RUSSIAN 


115 


JOANNE LUPO jStarostina 


Natalia 


26239 


SERBIAN 


;01 


NORMAN WONG 


[Popovic 


Bojan 


26005 


SERBIAN 


j05 


EVELYN DALES JGiurgiev 


Jivko 


26077 


SERBIAN 


ho 


jTONI Dl PLACIDO 


iDudnic 


Raul 


26330 


SERBIAN 


11 


RICHARD CARTER 


Huskovic 


Mirsad 


26163 


SERBIAN 


|17 


jGABI KUBE 


Djikic 


Maja 




SERBIAN 


118 


JULIAN KATSAROV 


Sehic 


Jasmine 


26245 


SERBIAN 


!l9 


MOHAMED HEFNI 


Velkov 


Dragan 


26265 


SINHALESE 


04 


STEPHAN CHIARA ITesuthasan 


Dhirendran Lo 


26057 


SINHALESE 


19 


.MOHAMED HEFNI 


Kenthirarajah 


Thambayah 


26267 


SLOVENIAN 


11 


RICHARD CARTER 


Huskovic 


Mirsad 


26163 


SLOVENIAN 


11 


RICHARD CARTER 


Dresar 


Mark 


26165 


SOMALI 


02 


MARGARET BLAKE 


Nur 


Mohamad Os 


26027 


SOMALI 


04 


STEPHAN CHIARA 


Barkahadle 


Ahmed 




SOMALI 


06 


DALMAR ABDURA 


Abocar 


Amran 


26306 


SPANISH 


05 


EVELYN DALES 


Findlay 


Richard Norma 


26075 


SPANISH 


09 


SANDRA MONACO 


Alterman-Pont 


Cecilia N. 


26327 


SPANISH 


09 


SANDRA MONACO 


Vega 


Manuel F. 


26143 


SPANISH 


11 


RICHARD CARTER 


Zelaya 


Jose 


26336 


SPANISH 


12 


DIANE BICKFORD 


Arevalo 


Lorna B. 


26342 


SPANISH 


18 


JULIAN KATSAROV 


Alvarez 


Ivone 


26369 


SUDANESE 


07 


PETER TILLER 


Madibbo 


Amal 


26105 


SWAHILI 


02 


MARGARET BLAKE 


Mavula 


Kikwe Diono 


26029 


SWAHILI 


03 


ALAIN GIRARD 


Nyamoya 


Christine 




SWAHILI 


10 


TONI Dl PLACIDO 


Jessome 


Heather 


26145 


SWAHILI 


15 


JOANNE LUPO 


Batungwanayo 


Alexis 


26233 


TAGALOG 


12 


DIANE BICKFORD 


Arevalo 


Lorna B. 


26342 


TAGALOG 


15 


JOANNE LUPO 


McAuliffe 


Flaviana 


26229 


TAMIL 


04 


STEPHAN CHIARA 


Tesutliasan 


Dhirendran Lo 


26057 


TAMIL 


10 


TONI Dl PLACIDO 


Karun 


Raj 


26151 


TAMIL 


14 


BRYAN FOULKES 


Ponnampalam 


Nanthakumar 


26213 


TAMIL 


17 


GABI KUBE 


Williams 


Winston E. 




TAMIL 


18 


JULIAN KATSAROV 


Philip 


Anton 


26247 


TAMIL 


19 


MOHAMED HEFNI 


Kenthirarajah 


Thambayah 


26267 


THAI 


03 




ALAIN GIRARD 


Phiphat 


Malichanh 


26033 


TURKISH 


14 


BRYAN FOULKES 


Kolayni 


Farideh 


26209 


TWI 


07 


PETER TILLER 


Adjin-Tettey 


Paul 


26111 


TWI 


12 


DIANE BICKFORD 


Nunoo 


Jennifer 


26345 



Page 1 1 



TEAM LISTS 



5/15/96 



Language 


TEAM 


Supervisor Name 


Last Name 


First Name 


GREEN EXT 


TWI 


16 


PAUL WATMAN 


Gborglah 


Goodwin ' 


UKRANIAN 


11 


RICHARD CARTER 


Koropenko 


Irina 26339 


UKRANIAN 


15 


JOANNE LUPO 


Starostina 


Natalia 


26239 


UKRANIAN 


19 


MOHAMED HEFNI 


Buyniak 


Adriana 


26263 


URDU 


04 


STEPHAN CHIARA 


Sain! 


Gursharan Sin 


26061 


URDU 


07 


PETER TILLER 


Bhatt 


Neela 


26107 


URDU 


12 


DIANE BICKFORD 


Gharwal 


Nabila 


26187 


URDU 


17 


GABI KUBE 


Williams 


Winston E. 




URDU 


18 


JULIAN KATSAROV 


Patel 


Mohmed Jube 


26241 


VIETNAMESE 


02 


MARGARET BLAKE iQuach 


Yen 


26021 


VIETNAMESE 


03 


ALAIN GIRARD. 


Nguyen 


Thi Ngoc Thuy 


26041 


VIETNAMESE 


14 


BRYAN FOULKES 


Dihn 


Lynda 


26223 


VIETNAMESE 


16 


PAUL WATMAN 


Dinh 


Lisa 




VIETNAMESE 


17 


GABI KUBE 


Dinh 


Rosanna 




YIDDISH 


08 


PETER A. POR 


Bellin 


Martin 


26113 



Page 13 



Internal Communications Communications internes 



Internal communications 



1.0 Background 

The Internal Communications program was directed at Statistics Canada employees in 
Ottawa. Through fun and informative activities, it ensured that Agency employees were 
aware of the upcoming census. This was important since all employees were potential 
emissaries for the census collection and promotional efforts with their family members 
and neighbours. 

Each regional office developed and implemented its own internal communications 
program. 

A strategy was developed in November, 1995, to outline how the Census 
Communications project was going to inform Statistics Canada employees about the 
census, encourage them to participate and to promote it to their family, friends and 
colleagues (Appendix 1). 



2.0 Countdown Boards 

The first internal communications activity was the production and placement of forty 
countdown boards. This took place approximately two years prior to Census Day in 
Ottawa, 20 months in the regional offices and nine months for the regional census offices. 
The boards served as a daily reminder of the time remaining until Census Day and were 
distributed to the following: 

Regional Offices - Advisory and Operations 

Census Offices - Collection and Corrmiimications 

Census Operations - JT 4 

Census Collection - JT 6 

Centralized Edit district office 

Geography - JT 3 

Labour and Household Survey Analysis division - JT 5 

Housing, Family and Social Statistics division - JT 7 

Agriculture - JT 1 1 and 12 

Commimications division - RHC 10 

Methodology -RHC 15 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 2 Communications internes 



Departmental Secretariat - RHC 26 

ACS, Social, Institutions and Labour Statistics - RHC 26 

McKim ad agency 

To ensure that the number of days remaining was consistent on all forty boards, one 
person in each area was designated as responsible for re-setting the numbers every 
morning. In addition, every Monday morning, the Material Coordinator, Census 
Communications, sent an e-mail message to these individuals to ensure that every week 
started out with all boards featuring the same number. This system curtailed the 
inconsistency problems of the 1991 Census count down boards. 



3.0 May 14, One Year to Go 

On May 9, 1995, there was standing room only in the Simon Goldberg Conference room 
as Benoit Laroche, the 1996 Census Manager officially annoxmced the one-year 
countdown to Census Day. This presentation ended the speculation about the scope of 
the 1996 Census and confirmed its importance to the many census data users. Mr. 
Laroche highlighted changes in the 1996 Census questionnaire, collection processes, the 
new date for census and the centralized edit test. He also encouraged employees to spread 
the census message by discussing the census v^th friends, family and neighbours. More 
details on this presentation are available in Appendices 2,3,4 and 5. 

The Atlantic region also celebrated the one-year covmtdown with about 50 employees 
who gathered for a countdown party. The Regional Director stressed the importance of 
cooperation and team work and declared everyone a "census ambassador" (Appendix 6). 



4.0 Census Open House 

The Open House is the most visible activity of the internal communication program. It 
involved many census staff in its plarming and implementation and attracted large 
numbers of visitors. Holding an open house served several purposes: 

• It involved census employees in the promotion of the census by promoting the 
function of their areas in the census process; 

• It created non-census employee awareness of how each step of the census process 
worked and its relation to the overall process; 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 3 Communications internes 



• It provided employees with something "in hand" (e.g. posters, lapel pins) that 

served as promotion and reminder of Census Day. 

The 1996 Census Open House was held on Wednesday, February 7, 1996 in the Jean 
Talon Conference Room. All of the census project areas were represented. Attendance 
was excellent with approximately 1,600 people visiting between 9:30 a.m. and 2:30 p.m. 



4.1 Planning 

Census communications reserved the space for the Open House three years in advance, to 
ensure the availability of the Jean Talon conference room. For set-up and tear-down 
purposes, the room was reserved for three consecutive days (February 6, 7 and 8). The 
Jean Talon building was selected as the site for the event because the offices of most 
Census Projects are located there and because the room itself is open, accessible and has 
natural light. The date was selected because it was approximately 100 days before 
Census Day. 

A brief presentation on the purpose and basic theme of the open house was given at a 
Census Management Team meeting. Project Managers were asked to nominate one 
person from their projects to be responsible for organizing their participation in the 
exhibit. The first meeting of the organizational group was held in November, 1995. This 
initial meeting was followed by two further meetings, at which Census Communications 
coordinated booth design, space requirements, electrical and computer requirements. 

All projects had to stay within the budget established by Census Communications for the 
Open House and all had to use the materials and equipment, including signage 
commissioned by the Communications project. This was done to ensure consistency. 
Within these limits, each area determined the nattire of its own exhibit. Final approval 
was the responsibility of Census Communications. 

Census Communications also took responsibility for procurement of materials and 
equipment, such as VCRs, televisions, tables, chairs, etc. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 4 Communications internes 

4.2 Participants 

The following projects participated in the Open House: 

Content Determination 

Geography 

Data Quality 

Census Collection 

Research and Testing 

Dissemination 

Census of Agriculture 

Centralized Edit 

Census Communications 

Processing & Integration, Text Production 

4.3 Signage 

Signs were produced for the participating projects and all projects were allowed to keep 
their signage once the Open House was over. These signs were then used to highlight 
project locations on the various floors and buildings and were still up in many areas more 
than a year after Census Day. 

Three sizes of signs were produced: Large Signs (Headers) - these indicated the project 
responsible for the activity 

Address Register / Registre des adresses 

Questiormaire 

Collection / Collecte 

Communications 

Centralized Edit / Controle centralise 

Data Quality / Qualite des donnees 

a) Small Signs - these indicated some of the more important tasks or special 
activities within a project: 

Promotion 

For Sale / A vendre 

Reverse Record Check / Contre-verificaiton des dossiers 

Vacancy Check / Verification des logements inoccupes 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 5 Communications internes 



Certification / Attestation 

Coverage Research / Recherche sur la couverture 



b) Special Signs 



Agricuhure (EngHsh Leading)* 
Agriculture (French leading)* 
3 colour logo* 



4.4 Promotion 

The Open House was promoted using: 

• A notice on the ICN's Today at STC; 

• Posters at elevators in all buildings (Appendix 7); 

• a notice in the Personnel Bulletin (Appendix 8); 

Nevertheless, the best means of promoting the Open House proved to be word-of-mouth 
and the aroma of popcorn. Two popcorn machines were rented from rentalex and 
operated continuously throughout the day. 

4.5 The Census Communications Booth 

The Communications booth distributed census promotional items to census and non- 
census staff. This was the first time that these materials were available and many people 
lined up to get the posters and pins. Although we had tried to get the cups and t-shirts 
delivered in time for the Open House, this proved impossible. These items later went on 
sale in the Reference Centre. Tables were also set up in the lobbies of the Jean Talon and 
Coats buildings during noon-hours to make it easier for staff to purchase the t-shirts and 
cups. 

The following items were part of the Census Communications display: 

• posters - in preparation, a day was set aside prior to the event, to roll posters. 

Since there were 5 different kinds of posters, each was grouped and assigned a 
number. One of each numbered poster was displayed at the back of the display 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 6 Communications internes 

and passers-by had only to ask for the poster by number. Approximately 2,500 
posters were rolled, with only a few remaining afterwards. 

• other materials such as Teachers Kit, written materials; alternative formats, etc.; 

• designated persons handing out Census lapel pins and responding to questions. 

4.6 Staffing 

Volunteers were scheduled in pairs. One ticket (valid for the purchase of a soft drink from 
the cafeteria) was given to each person working the machines or staffing the displays. In 
total, 143 staff from various census areas worked at the event. 



4.7 Challenges 

• Mugs, T-shirts, bookmarks were not available at the time of the Open House. This 
limited the selection of "give aways" to posters and pins. 

• During the plaiming stage, there was a strong sense of competition among 
participants and it was difficult to get each area to subscribe to a common 
approach. Some areas had very elaborate plans, while others were at a loss as to 
how to promote their place in the process. Money was also a factor with the 
"richer" projects having far more options. 

• The two popcorn machines and the many computers caused electrical circuits to 
overload and some time was spent consulting with Public Works to determine 
correct combinations of machines and outlets. This resulted in "down time" for 
some displays. In addition, the popcorn machines popped slowly and couldn't 
keep up with demand. 



5.0 Census Day Breakfast 

This was a successfiil event in 1991 and, as a result, was repeated in 1996. Its purpose 
was to reinforce awareness that May 14 was Census Day through an informal, "ftm" 
event. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 7 Communications internes 



The breakfast ran from 7 to 9 o'clock in the Main and Jean Talon cafeterias and involved 
project managers dressed in aprons serving coffee refills to employees. About 500 people 
were served (Appendix 9). 



5.1 Planning 



Preparation for the breakfast began approximately tvs^o weeks prior to the event. Each 
census project manager was contacted by phone to confirm participation and availability. 
All participants were kept informed of changes to the schedule. Two schedules, one for 
each cafeteria, were established. Three shifts were created: 6:00 to 7:00 (two persons); 
7:00-8:00 (four persons) and 8:00 to 9:00 (four persons). In total 20 project managers 
participated. 

Census Communications staff volunteered as hosts/hostesses for each shift. At a table set 
up at the entrances of the cafeterias, they welcomed employees and explained the event if 
they were unaware of it. 

Planning also required coordination with cafeteria management regarding menu, pricing 
and logistics. Cafeteria Management agreed to offer pancakes, syrup with 
bacon/ham/sausages and coffee with free refills for $2. 



5.2 Promotion 



The event was publicized through the ICN and posters at elevators a few days in advance. 



5.3 Challenges 

• It was not possible to involve senior managers because they were occupied with 
media interviews. 

• Plain white aprons were borrowed from the cafeterias since it was not possible to 
have aprons with census logos. 

• Although the cafeterias were busy, it was difficult to determine whether people 
were there for the breakfast as advertised or because they were there anyway. 
Project managers often had to explain what was going on as they re-filled coffee. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 8 Communications internes 



There was difficulty distinguishing who had ordered the census breakfast once 
people had sat down. As a result, project managers simply gave refills to whoever 
wanted one. 



6.0 Appreciation 

The purpose of this event was to thank census employees. It was quite successful, with 
over 300 people attending. 

The event was held on May 14 at 2:00 PM, in the Jean Talon cafeteria and was publicized 
through an E-Mail message on May 8 from the Census Manager to project managers, 
then forwarded to all staff (Appendix 10). 

Bruce Petrie gave a brief speech thanking employees for their contributions to the census. 



6.1 Cakes 

Four cakes with the logo were purchased by Census Commxmications. One cake was 
used at the appreciation event and three were given to staff at the distribution centre, the 
print shop and the warehouse. Two other large cakes wdthout logos, were ordered for the 
event from Lome Murphy Foods. To contribute to the celebratory atmosphere. 
Communications purchased balloons with the census logo, in the three census colours 
(yellow, green and red), and himg them in the cafeteria (Appendix 1 1). 



7.0 Test Your Knowledge 

"Test Your Knowledge" was designed as an interactive quiz to promote the census. Two 
formats were produced: one for internal use within Statistics Canada and one for external 
use in publications of third party supporters, such as Canada Post. 



7.1 Planning 

In October, 1995, Census Commimications began researching skill-testing questions in 
four categories: Census of Population; Census of Agriculture (55 questions); History of 
the Census; and 1991 Census Facts. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 9 Communications internes 



1.1 External Format 

The external quiz consisted of 100 questions and answers based on 1991 Census data, 
with some additional general questions. They were available to organizations in hard 
copy or electronic formats. Users of the questions were able to choose all or part of the 
questions. 

The quiz was mostly used in publications although external use was not widespread. 
Some agricultural organizations, government departments and regional organizations 
used the questions. Distribution of these questions in February, 1996, meant that they 
were too late for many organizations that had already committed to supporting the census. 
Furthermore, in many cases, organizations had limited space in their publications and 
could not accommodate the questions. 



7.3 Internal Format 

This consisted of 70 questions, containing a mixture of historical facts and trivia 
questions about the 1996 Census. 

Starting 100 days prior to Census Day, five questions per week were posted on the ICN 
(Today at STC). Employees were asked to send their answers via E-Mail to a "Test Your 
Knowledge" mailbox. Winners received census mugs as "prizes." On average, between 3 
- 1 3 people responded to the questions. 

Each morning, responses were reviewed. Results were posted on the ICN. 



7.4 Challenges 

The process was very labour-intensive. Although the response was good for this kind of 
promotion, it was usually the same people playing each week, making the selection of 
winners difficult. Often the same person won more than once. 



8.0 Articles in SCAN 

Articles appeared in six issues of SCAN. In most cases, census communications staff in 
either Ottawa or the regional offices prepared the texts. The July 1996 issue was devoted 
entirely to the census, with a fiill page of coverage for each region, the national program 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications /£ Communications internes 

and centralized edit. The special issue raised awareness among employees of the scope of 
activities across the country. 

Each regional office was asked to submit text and photographs for this issue, which was 
edited and laid by the Ottawa office of Census communications. 

The following is a list of article titles and the issue in which each appeared: 

August, 1995: 

Atlantic Region Calls on "Census Ambassadors" 

On the Road for the 1 966 Census 

Meanwhile, Back on the Farm . . . (Census of Agriculture Kick-off) 

Full-content 1996 Census Gets Go-ahead 

October, 1995: 

Census Managers Meet in Ottawa 

Quebec Office Welcomes District Managers 

"That is the Question" 

Prairies Are Spreading the Word 

December, 1995: 

Centralized Edit Could Mean Big Changes 
The 1996 Census, Ontario-style 

February, 1996: 

Support Grows in Atlantic Canada 
Census Adventures in Labrador 
Agreement with Metis Federation A First 
Pros and Rookies Make for Great Cam Teams 
Open House At Quebec Region's Census Office 
The Census is Now Being Served 

May, 1996: 

Agreement Takes Census Data to Next Level 
1 996 Census Comes Out Into the Open 
Prairie Census Offices Open 
It's All Part of the Process ... 

July, 1996: 

1996 Census Special Issue (8 pages) 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 11 Communications internes 



9.0 Displays / Banner 



9.1 Simon Goldberg Conference Centre display case 

Various collection, communications and historic materials were set up in the display case 
located in the Simon Goldberg Conference Centre for information for employees and 
visitors attending conferences and meetings. The display was featured from December 
1995 to December 1996. 

The display contained a prominent logo, questionnaires (population and agriculture), a 
selection of promotional materials and Focus For the Future issue on census history. 



9.2 Statistics Canada Library and the Reference Centre 

Both displayed a variety of materials (posters, klings, calendars, tent cards, bookmarks) 
to promote the census to employees. 



9.3 Banner 

A large banner was hung on the eastern face of the RH Coats Building to help generate 
awareness among employees and the general public. A large "national" poster was hung 
in the Jean Talon lobby since height of the Jean Talon building did not lend it to an 
outside barmer (Appendix 12). 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Communications 7£ Communications internes 

10. Recommendations 

a) Recommendations for count down boards 

• the boards should be used again in 2001 . 

• the count down should start about two years prior to Census Day. 

• a system should again be put in place to ensure the consistency of the 
board numbering. 

• the 2001 logo in full colour should be used on all the boards. 

b) Recommendations for the Open House 

• repeat the Open House concept for the 2001 Census. 

• ensure that materials for distribution, in addition to posters and lapel pins, 
are available. 

• clear parameters for setting up displays (e.g. location, size of booths, 
minimimi number of computers, etc.) during the initial organizational 
meeting. Any deviation should be noted and stopped at this point. 

• a "test run" of all equipment should be performed during the set-up period 
to ensure that electrical circuits can accommodate the concurrent operation 
of all equipment. 

• Reserve space for three consecutive days, no later than January, 1998. 

c) Recommendations for the Census Day breakfast 

• More publicity should be directed at this event. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Internal Comnmnications 75 Communications internes 

d) Recommendations for Appreciation events 

• Repeat event in 200 1 . 

• Set up a speaker system for speeches. 

e) Recommendations for Test your Knowledge 

• More participation from employees is required. Different ways of 
organizing the "Contest" either in terms of pubhcity, "prizes" or the actual 
challenge (i.e. something other than skill-testing questions) should be 
investigated. 

f) Recommendations for banners and displays 

• Repeat the banner on the RH Coats building. Use a large poster internally 
for the Jean Talon lobby. 

• Repeat the static display in the Simon Goldberg Conference Centre. 

• Ensure promotional materials are available to the Statistics Canada library 
and the Reference Centre. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Statistics Canada, Tunney's Pasture, 
Ottawa. Ontario, Kl A 0T6 



Statistique Canada, Pare Tunney 
Ottawa (Ontario), K1A0T6 



APPENDK/APPENDICE 1 




1996 Census Communications Program 
Strategic Framework 



Internal Communications 



November 1995 



1*1 



Statistics Statistique 
Canada Canada 



Canada 



C:\CENSUS\1NTERNAL\1NTERNAL.WPD 

December 13, 1995 



1996 Census Communications Program 
Strategic Framework 

Internal Communications 



Introduction 

This strategic framework outlines how the Census Communications Program will inform 
Statistics Canada employees about the census, encourage them to participate and to promote the 
census to family, friends and colleagues. 



1. Objectives 

The 1996 Census Communications Program will focus on generating a high level of awareness 
that May 14, 1996 is Census Day and on increasing employee knowledge of the uses of census 
data and their importance. The Communications Program will: 

inform employees that the 1996 Census is approaching and that they have an opportunity 
to contribute to its success by making their family, friends and colleagues aware of this 
important event; 

• remind employees about the part the census plays in Canada's social and economic 
development; 

• remind employees of the various uses of census including how the data are used by 
Statistics Canada employees. 



2. Message 

The message will be substantially the same as for the general population i.e., everyone counts for 
the census. In addition, the communications program will highlight how employees contribute, 
directly or indirectly, to the success of the Census; remind them of the impact of the Census on 
the work of many areas in Statistics Canada as well as the importance of teamwork. It will also 
provide them with the information they need to tell their family, friends and colleagues about the 
Census and, generally, to help spread the word. 



...12 



3. Approach 

The internal communication component of the Census Communications Program will create 
census awareness among Statistics Canada staff in Ottawa through various and activities. The 
five regional offices will be responsible for developing their own activities. 



4. Activities 

The internal communications component will consist of the following activities: 

A. Lecture series 

A number of presentations, as part of Statistics Canada's lecture series, will take place in the year 
leading up to Census Day. The presentations will include an address on the 1996 Census by the 
Census Manager and a presentation on the content of the questionnaire. Other presentations will 
be planned, as required. 

B. Open house 

This event is an unique opportunity to make Statistics Canada staff aware of the importance and 
scope of the Census. In 1991, this event attracted over 1500 people and was judged a success. 

The open house will be held on February 7, 1996, from 10 a.m. to 3 p.m., in the Jean Talon 
Building Conference Room. Each census project will have its own kiosk and a committee 
composed of representatives from the various census projects will work with the, internal 
communications officer to define the requirements of their kiosk. 

The open house will be advertised in the February 1996 edition of The Bulletin and on the ICN. 
An invitation will be sent to all employees. Notices will be posted and leaflets will be distributed 
on the actual day of the event. 

Bruce Petrie, Assistant Chief Statistician, Social, Institutions and Labour Statistics, and Benoit 
Laroche, 1996 Census Manager, will be involved in various activities during the day. 

One kiosk will be set up with refreshments. Posters, calendars, bookmarks, pins, etc. will be 
available free-of-charge to visitors. Mugs and T-shirts bearing the 1996 Census logo will be on 
sale and a number of draws will be held during with mugs and T-shirts as prizes. 



.../3 



-3 



C. Census Day breakfast 

This event will be held in the cafeterias of the Jean Talon and Main buildings on Census Day, 
Complimentary coffee will be served by Census project managers. Muffins will be sold at a 
special price (as per an agreement with the manager of Lome Murphy Foods Ltd.). The event 
will be promoted with posters, leaflets and an ICN announcement. 



D. Appreciation 

A brief ceremony to express appreciation for the efforts of census staff will take place at 2:30 
p.m. on May 14, 1996, in one of the cafeterias. All employees who worked on the Census will be 
invited. Cake, coffee, tea and juice will be served. Bruce Petrie and Benoit Laroche will make 
brief presentations. An invitation signed by Benoit Laroche will be sent to every staff member 
who worked on the Census. 

The Census increases the workload of many areas within Statistics Canada. In appreciation for 
their efforts, the staff of the mail room, the warehouses will be presented with a cake on May 15, 
1996, the day after Census Day. 



E. Quiz 

There will be a daily census quiz contest beginning 100 days before Census Day with one 
question asked. The quiz will run on the ICN every day, and participants will have until 3:00 
p.m. on the Friday to send us their entries by electronic mail. Entries will be electronically sorted 
and one winner announced on the Tuesday of the following week. Winners will receive a census 
mug or a t-shirt (their choice). 



F. Other promotional activities 

• A large banner with the Census logo will be displayed on the outside of the Coats 
Building. 

The display centre in Simon A. Goldberg will promote the 1996 Census by displaying 
census material (questionnaires, communications material, etc.). 

• Posters and/or banners will be put up in the foyers of the R.H. Coats and Jean Talon 
buildings. 

• Calendars will be available to all employees, through the Statistics Canada store. 



.../4 



• 



A short message reminding Statistics Canada employees that the Census is approaching 

will be displayed when they turn on their PCs on April 30, May 7, May 13 and May 14, 

1996. 

Articles in SCAN: Articles on the Census and other pre-selected subjects will be 

published in five consecutive issues of SCAN, starting with the August 1995 edition. 

ICN: article from Focus for the future will be put on the ICN and on the internal and 
external Web. 



G. Other promotional activities 

Library: tent cards and posters will be displayed and bookmarks will be available to staff and 
visitors between January and May 1996. 



Operations and Integration Division: inserts with publication renewal notices and bills. 



Distribution Centre: bookmarks will be available to subscribers and clients who order materials 
in March, April and May 1996. 



Reference Centre: tent cards and posters will be displayed and bookmarks will be available to 
customers who purchase materials at the counter from January to May 1996. The census logo 
will appear on their fax cover page and their invoices. 



4. Budget 

The expected costs of the various activities will be between $14,000 and $15,000 and are as 
follows: 

A. Lecture on the content of the questionnaire 

Coffee $120-$ 150 

B. Open house 

Printing of posters or signs on the various projects $5,000 

Refreshments: popcorn and fruit drinks $600 



./5 



-5 



C. Census Day breakfast 

Coffee $300-$400 

D. Appreciation 

Coffee, tea and juice $400 

Cakes $300 

E. Banner 

Production ( 14 x 80) $7500 

Installation & removal $1200 



Total $7,245 - $7,675 



5. Materials required 

10,000 bookmarks 

1,500 pins 

500 mugs with Census logo 

250 T-shirts 

2000 posters 

inserts 



6. Evaluation 

Each event will be evaluated on its effectiveness when it takes place. In addition, all activities of 
the Internal Communications component will be covered in the overall evaluation of the Census 
Conmiunications Program. 



Programme de communications du Recensement de 1996 

Cadre strategique 

Communications internes 



Novembre 1995 



Le 10 novembre 



Programme de communications du Recensement de 1996 
Cadre strategique 

Communications internes 



Introduction 

Le present cadre strategique indique comment le Programme de communications du recensement 
s'y prendra pour informer les employees de Statistique Canada au sujet du recensement, des les 
encourager a y participer et a le promouvoir aupres de leurs families, amis et coUegues. 



1. Objectifs 

• Souligner la tenue prochaine du recensement aupres des employes et la possibilite pour 
ceux-ci de jouer le role d'ambassadeur pour le recensement en aidant a sensibiliser leur 
entourage ou coUegues. 

• Rappeler le role que joue le recensement dans le developpement socio-economique de 
notre pays. 



2. Facteurs 

Statistique Canada, par I'entremise du Programme des communications du recensement, vise 
a informer I'ensemble de la population de la tenue du prochain recensement. Une campagne 
de sensibilisation de petite envergure aupres du personnel de Statistique Canada apparait 
appropriee puisqu'elle permettra de souligner la contribution directe ou indirecte des 
employes au bon deroulement du recensement et a I'importance du travail d'equipe. De plus, 
les employes seront a meme de mieux informer leur entourage et d' aider a diffuser le message 
du recensement si ils le desirent. 

Les cinq bureaux regionaux sont charges de developper leur propre campagne et activit6s. 



3. Activites 

Voici les activites prevues dans le cadre du Programme de communications internes du 
Recensement de 1996. Le cout total de ces activites se situera entre 7 000 $ et 9 000 $. 

A. Conference sur le contenu du questionnaire 

La conference aura lieu le 12 septembre 1995 a 8 heures 30 dans le Centre de conferences 
Simon-G.-Goldberg. Pamela White et Benoit Laroche seront les conferenciers. Les 
employes de Statistique Canada et certaines personnes travaillant dans d'autres ministeres ou 
organismes gouvemementaux seront invites a y assister. 

La promotion se fera de fagon habituelle, c'est-a-dire au moyen d'affiches, d'une annonce 
dans le RCI et d'un envoi de lettres a certains ministeres et organismes gouvemementaux. 



B. Portes ouvertes 

Cette activite aura lieu le 7 fevrier 1996 de 10 heures a 15 heures dans la salle de conferences 
de I'immeuble Jean-Talon. 

Bruce Petrie, statisticien en chef adjoint, Statistiques sociales, des institutions et du travail, et 
Benoit Laroche, chef du recensement, feront de courtes presentations a I'ouverture de 
r^vdnement, ou plus tard au cours de la journee. L'evenement sera annonce dans le numero 
de f6vrier 1996 du Bulletin du personnel et, quelques jours avant l'evenement, dans le RCI. 
On apposera des affiches et on distribuera des depliants le jour meme de l'evenement. 

Un comite compose de representants de chaque projet sera charge de coordonner leur 
participation a la journee Portes ouvertes. 

Des affiches, des calendriers du recensement et des epinglettes seront offerts aux visiteurs. 
Des tasses et des T-shirts portant le logo du Recensement de 1996 seront mis en vente 
pendant la journee. Quelques tirages auront lieu au cours de la journee; on donnera des 
tasses et des T-shirts en prix. 

C. Dejeuner - matin du recensement 

Cet 6v6nement se deroulera dans la cafeteria de I'immeuble Jean-Talon et dans celle de 
rimmeuble Principal le 14 mai 1996, jour du recensement. Le cafe sera offert gratuitement et 
servi par des chefs de projet du recensement. Les muffins seront vendus a un prix special 
(entente avec le gerant de Lome Murphy Foods Ltd.). 
La promotion de cet evenement se fera par des affiches, des depliants et dans le RCL 

D.The 

Une petite ceremonie de remerciement pour le personnel du recensement aura lieu le 14 mai 
1996 vers 14 heures 30 a I'une des cafeterias. Tous les employes qui ont travaille pour le 
recensement seront invites. Du gateau, du cafe, du the et des jus seront servis. Bruce Petrie 
et Benoit Laroche feront de courtes presentations. Une invitation signee par Benoit Laroche 
sera envoyee a chaque employe travaillant au recensement. 

E. Affiches 

Des affiches seront apposees dans le hall des immeubles R.-H.-Coats et Jean-Talon. 

F. Jeu-questionnaire 

Mars 1996 : Ddbut du jeu-questionnaire. Un maximum de trois questions seront posees. Le 
jeu aura lieu une fois par semaine les mardis et les participants auront jusqu'au vendredi de la 
meme semaine pour nous faire parvenir leurs reponses. Celles-ci pourront nous etre 
envoy^es par courrier ^lectronique (ligne sp6ciale), par courrier interne ou en main propre. 
Une ou deux gagnants seront choisis au hazard parmi les personnes qui auront foumies les 
bonnes reponses. Le jeu durera six semaines. Les gagnants se verront attribuer une tasse du 
recensement plus un cafe ou un jus gratuit par jour pendant un mois (entente avec Lome 
Murphy Foods Ltd.). 

G. Rappel automatique et autres activites de promotion 

- Rappel automatique : un court message rappelant la tenue prochaine du recensement 
apparaJtra k la mise en marche des ordinateurs personnels des employes de Statistique 



Canada. Ce message apparaitra les mardis 30 avril et 7 mai, ainsi que les 13 et 14 mai 1996. 

- Articles dans Scan : des articles dont les sujets sont deja determines et d'autres articles 
portant sur le recensement seront publics dans les cinq prochains numeros de Scan, 
commen9ant avec celui d'aout 1995. 

- Kiosque du Centre de conferences Simon-A.-Goldberg : le contenu du presentoir devrait 
etre pret pour septembre 1995. 

- Signets : 

• Bibliotheque : les signets seront disponibles entre Janvier et mai 1996. 

• Division de la diffusion : les signets seraient disponibles en avril et mai 1996 dans le 
cas d'abonnement ou commandes. 

• Centre de reference : les signets seraient disponibles en avril et mai dans le cas 
d' achats au comptoir. 

- Annonces : ententes avec les divisions specialisees afm de publier une annonce sur la page 
de couverture arriere du numero de printemps 1996 de TSC, Perspectives, OEC et Catalogue 
de 1996. 

- Calendriers : stock regulier. 

- Logo du recensement et autres outils de promotion : sur la page couverture du telecopieur 
du Centre de reference. 

- Remerciements : en guise de remerciements, le personnel de la salle de courrier, des 
entrepots et de la Division des communications recevra un gateau le 15 mai 1996, le 
lendemain du recensement. 



4. Previsions budgetaires 

Le cout pour chaque activite a ete evalue comme suit : 

A. Conference sur le contenu du questionnaire 

Cafe 120-150$ 

Interpretes 

B. Portes ouvertes 



Affiches ou pancartes des divers projets ~ imprimeur 


5 000$ 


Friandises : mais souffle et boissons fruitdes 


600$ 


C. Dejeuner - matin du recensement 




Cafe 


300-400 $ 


Muffins (prix de detail - prix de gros x nombre de muffins - 




exemple : 65 cents x 500) 


325$ 


D. The 




Cafe, the et jus 


400$ 


Gateaux 


150$ 


E. Banniere 




Production (10,00 $ le pied carr6) 


— 


Installation 


200 -500 $ 



F. Jeu-questionnaire sur le RCI 

G. Rappel automatique et autres activites de promotion 



Remerciements (gateaux) 150 $ 

Total 7 245 -7 675 $ 



Materiel necessaire 

10 000 signets 
1000 epinglettes 

500 tasses avec le logo du recensement 
250 T-shirts 



6. Evaluation 

Les activitds seront 6valuees au fur et a mesure qu'elles auront lieu afin d'en determiner la 
pertinence. De plus, dans le cadre de revaluation du Programme de communications du 
recensement, 1' ensemble des activites du Programme de communications internes du 
recensement seront evaluees. 



APPENDK/APPENDICE 2 



So .... 

What's happening with 
the 1996 Census? 

With one year to go before the next national 
Census, we face many new initiatives, issues 
and challenges. Here's your chance to find 
out about the latest developments for the 
1996 Census, including what's been done to 
date and what's planned for the commg year. 



Alors... 

Qu'est-ce qui se passe avec 

le Recensement de 1996 ? 

Dans un an, on menera le prochain 
recensement national. Plusieurs nouveaux 
defis se presentent de meme que de nouvelles 
initiatives. Profitez de cette occasion pour 
avoir les demieres nouvelles du 
Recensement de 1996, y compris ce qui a 6t6 
fait jusqu'a maintenant et ce qui reste k faire. 



Benoit Laroche 



1996 Census Manager 

May 9, 1995 
8:30 a.m. 

Simon A. Goldberg 
Conference Centre 
R.H. Coats Building 

The presentation will be given in 
English and French. Simultaneous 
translation and sign language interpretation 
will be provided. 

Sponsored by the Conmiunications 
Division 

Details are available on Statistics Canada's 
Internal Communications Network (ICN) or 
fi-om Amelia Gromez at 951-1 118. 



Chef du Recensement de 1996 

Le 9 mai 1995 
8h30 

Centre de conferences 
Simon- A. -Groldberg 
Immeuble R.-H-Coats 

La conference sera pr6sent6e en anglais et 
en fi'an9ais. Les services d'interpretation 
simultanee et gestuelle seront disponibles. 



Commandit^e par la Division des 
communications 

Pour plus d'information, consultez le Roseau 
de communications internes (RCI) ou 
communiquez avec Amelia Gomez au 
951-1118. 



APPENDK/APPENDICE 3 



Note for the ICN / note pour le RCI 

So .... 

What's happening with the 1996 Census? 

With one year to go before the next national Census, you are invited to attend a presentation on 
May 9th to learn more about the 1996 Census. Benoit Laroche, the 1996 Census Manager, will 
explain what's been done to date and what is planned for the coniing year. 

This lecture is sponsored by Communications Division and will be given in English and French 
with simuhaneous translation and sign language interpretation. The lecture starts at 8:30 in the 
Simon Goldberg Conference Room and coffee is served at 8:15. 



Alors... 

Qu'est-ce qui se passe avec le Recensement de 1996 ? 

Dans un an, on menera le prochain recensement national. Vous etes invito k participer k une 
presentation le 9 mai pour avoir les demieres nouvelles du Recensement de 1996. Benoit 
Laroche, chef du Recensement, presentera ce qui a ete fait jusqu'a maintenant et ce qui reste a 
faire. 

Commandit^e par la Division des communications, cette conference sera presentee en fran? ais et 
en anglais. Les services d'interpretation simultanee et gestuelle seront disponibles. La conference 
commencera {L 8 h 30 au Centre de conferences Simon- A. -Goldberg et le cafe sera servi ^ 8 h 15. 



APPENDIX /APPENDICE 4 




MAJOR MILESTONES 



1. Strategic Planning Conferences 

2. National Census Test 

3. Cabinet Approval 

4. Submit Content for Governor in Council Approval 

5. Questions Gazetted 

6. Finalize Questionnaire Package for Printing 

7. Start Printing/Inserting Questionnaire Package 

8. Printing/Inserting Questionnaire Package Completed 

9. Finalize Procedures Manuals (Collection) 

10. Delivery of Collection Map Packages to R.O.S 

11. Early Enumeration in the North 

12. CENSUS DAY 

13. Population Counts File from Processing to Dissemination 

14. 2 A Database from Processing to Dissemination 

15. 2B Database from Processing to Dissemination 

16. Public Release of Population Counts 

17. Public Release of 2 A Data 

18. Public Release of 2B Data 



April 1991 

November 1993 

May/June 1995 

May/June 1995 

July 1995 

May 1995 

July 1995 

February 1996 

October 1995 

November 1995 

March 1996 

MAY 14, 1996 

December 1996 

January 1997 

February 1997 to September 1997 

March 1997 

June 1997 

October 1997 to May 1998 



■ ^B Statistics Statistique 



Canada Canada 



Canada 




Starisriquc Canada. Pare Tunney 
Ottawa (Ontario), KIA0T6 



Statutics Canada, Tunney 's Pasture, 
Ottawa, Ontario. Kl A 0T6 



RECENSEMM' C 




ETAPES PRINCIPALES 



1. Conference sur la planification strat^gique 

2. Test du recensement national 

3. Approbation par le Cabinet 

4. Presentation du contenu pour approbation par le gouvemeur en conseil 

5. Parution des questions dans La Gazette du Canada 

6. Parach^vement des questionnaires en vue de I'impression 

7. Debut de I'impression et de I'insertion des questionnaires 

8. Fin de I'impression et de I'insertion des questionnaires 

9. Parach^vement des manuels des procedures (collecte) 

10. Livraison aux BR des cartes n^cessaires ^ la collecte 

1 1 . Denombrement anticipe dans le Nord 

12. JOUR DU RECENSEMENT 

1 3 . Envoi du fichier des chifires de population du traitement k la difi^ision 

14. Envoi de la base de donn^es 2 A du traitement k la diffusion 

15. Envoi de la base de donnees 2B du traitement k la diffusion 

16. Diffusion des chiffres de population 



avril 1991 

novembre 1993 

mai/juin 1995 

mai/juin 1995 

juillet 1995 

mai 1995 

juillet 1995 

fevrier 1996 

octobre 1995 

novembre 1995 

mars 1996 

14 MAI 1996 

decembre 1996 

Janvier 1997 

fevrier 1997 ^ septembre 1997 

mars 1997 



17. Diffusion des dorm^es 2B 



octobre 1997 ^ mai 1998 



I ^11 Statistique Statistics 
■ ^U Canada Canada 



Canada 



APPENDK/APPENDICE 5 



Full-content 1996 Census 



gets go-ahead 

II was standing-room only in the 
Simon Goldberg Conference Centre 
May 9 as 1996 Census Manager 
Benolt Laroche officially announced 
the one-year countdown to Census 
Day on May 14.1 996. 

Benoit's announcement of the go- 
ahead for a full-content census put an 
end to months of speculation about 
the scope of the 1996 Census and 
confirmed its importance to many cen- 
sus data users. 

Concern over the feasibility of the 
planned full-content 1996 Census 
mounted last winter when Treasury 
Board allotted only enough money for 
a basic census. The scope remained 
uncertain for several months while 
plans to obtain alternative funding 
were considered. Social, Institutions 
and Labour Statistics ACS Bruce 
Petrle 'just didn't accept the deci- 
sion,' said Benoit. 

Mr. Petrie took it upon himself to 
find the means to conduct a full-con- 
tent national census. The necessary 
resources were finally obtained late 
this spring through commitments from 
other federal departments who are 
major users of census data. In the 
current climate of spending restraint 
and recent budget cuts, such an 
extraordinary commitment demon- 
strates the importance of the census 
to data users and to their pre>grams.' 
said Benoit. 

New for 1996 

Benoit highlighted several changes for 
next year 'Each census has its own 
innovations, and the 1996 Census 
has several.' 

To address privacy concerns, a 
new collection methodology called 
"centralized edir will be tested In 10 
federal electoral districts in southeast- 
em Ontario, Including Ottawa. If suc- 
cessful, it will be extended for the 
2001 Census. 

With centralized edit, question- 
naires will be Identified with a bar 
code and distributed by mail Instead 
of dropped off by a census represen- 
tative. The big difference is that ques- 
tlonnaires will be mailed back 
to district offices rather than to a 
census representative who may know 
the respondent. 

The second notable change is the 
new date: Census Day is May 14 in 
1996. which Is three weeks earlier 
than the June 4 date in 1 991 . 

This change will make It easier to 
enumerate respondents moving 
around June 1. Since drop-off and 
mail-back will take place during the 
same month, there will be less likeli- 
hood of census fomis being lost dur- 
ing a move and no need for the 



census representative to supply a 
second form. Another advantage is 
that follow-up will be conducted in 
June, before many people leave for 
their summer vacation. 

But Benoit added to laughter that 
an even more important reason lor 
switching to May 14 is "because the 
first week of June is the week I usu- 
ally go fishing." 

Many bridges to cross 

Benoit also pointed out some of the 
challenges faced by the 1 996 Census 
team. For example, the continuing 
effort to balance information demands 
with spending limitations has again 
led to extensive consultations. About 
1 .000 organizations were asked for 
their views on the type and extent of 
information they wanted from the 
1996 Census. 

Given the need to maintain a mini- 
mal response burden, any questions 
added to the questionnaire have been 
offset by dropping other questions. 
To make the census more under- 
standable for people with literacy 
problems and newly arrived immi- 
grants, the census package explains 
In plain language why questions are 
asked and how census data are used. 

The census team also wants to 
improve or at least maintain coverage 
since better coverage means more 
accurate data. 

"Like all surveys at Statistics 
Canada, the census Is a team effort." 
Benoit reminded the audience. "All 
employees should participate, not just 
the census team." 

He encouraged everyone to 
spread the census message by dis- 
cussing it with friends, family and 
neighbours. People should be 
reminded about the confidentiality of 
census Information, which is protected 
by law. Census mugs and T-shirts 
will be tor sale In 1996, and employ- 
ees wtio want to make a presentation 
on the census to an association or 
organization can obtain back- 
ground Information from Census 
Communications (10-B, RHC). 

This is the first time Benoit has 
participated in a one-year kick-off as 
Census Manager. Over some 20 
years, Benoit has wori<ed on six cen- 
suses, tilling positions from Project 
Manager of Output to Project 
Manager of Collection. He brings a 
wealth of knowledge and experience 
to his present job. 

The 1996 Census will be Canada's 
18th national census since 
Confederation, 330 years after the 
first census conducted by Jean Talon. 

Hans Vulker 



Le recensement 
integral est lance 



Le 9 mai domier, c'esi devant uno salle 
comble au centre de contdrences 
Slmon-A. -Goldberg que Benolt 
Laroche, chef du Recensement de 
1996, a offlclellement annonci le 
compte 6 rebours d'une ann6e d'icl 
le jour du recensement, solt le mardi 
14mal1996. 

L'annonce de M. Laroche sur la 
tenue d'un recensement Integral a 
eKacd des mois d'Incertitude quant k 
I'envergure du prochain recensement et 
a confirm^ son Importance aux yeux de 
nombreux utilisateurs de donn^es du 
recensement. 

Pulsqu'un recensement integral Atalt 
planifi^ pour 1996, certalnes Inquietudes 
ont vu le jour lorsque, I'hiver dernier, le 
Consell du Trdsor a alloud les fonds 
nteessalres pour tenir un recensement 
de base seulement. Pendant plusleurs 
mols, I'envergure du recensement a £te 
au centre des preoccupations, alors que 
d'autres plans pour obtenir du flnance- 
ment etaient envisages. Toutefols, 
comma I'a soullgnd M. Laroche, Bruce 
Petrio, statistlcien en chel adjoint du 
Secteur de la statlstique soclale, des 
Institutions et du travail, •n'a tout slm- 
plement pas accepts cette decision*. 

M. Pettle a pris sur lul de trouver les 
moyens pour mener un recensement 
national Intflgral, et ses ottorts ont port* 
(rulL Les ressources nicessalres k la 
tenue d'un recensement integral ont ete 
obtenues tard au printemps lorsque 
d'autres ministeres federaux — dlmpor- 
tants utilisateurs de donnies du 
recensement — se sont engages k con- 
tribuer. Un tel engagement de ieur part, 
en depit de la periode actuelle de 
restrictions budgetalres, montre blen k 
quel point le recensement est important 
pour les utilisateurs de donnees et pour 
le locKtionnement de leurs programmes. 

Les nouveaut^s de 1996 

M. Laroctie a non seulement rassure 
tout le monde au sujet de renvergure du 
recensement, male 11 a aussi annonce 
certains changements qui I'affecteronL 
•Cheque recensement comporte des 
Innovations, disait-ll, et celui de 1996 en 
compte plusieurs>. 

Dans le but de donner suite aux 
preoccupations sur la protection de la 
vie privee, le contrOle centralise, une 
nouvelle methode de collecte, sera mis 
k ressal dans 10 drconscrlptlons eiec- 
torales teddrales du sud-est de 
rOntarlo, incluant Ottawa. S'il est 
couronne de succes, rapplicatlon du 
contrAle centralise sera etendue lors du 
Recensement de 2001. 

Dans le cadre du contrfile centralise, 
les questionnalries seront Identifies avec 
un code k barres et distribues par la 
poste, au lieu de retre par le recenseur. 
Le fait que les questionnaires solent 
retoumes aux bureaux de district, ptutAt 
que Chez un recenseur qui pourralt corv 
naltre le repondant, consUtue la prind- 
pale difference de cette methode. 

La nouvelle date du jour du recense- 
ment — le 14 mal 1996 — consUtue un 
autre changement Important pr6vu pour 
le Recensement de 1996, qui sera tenu 
trols semalnes plus tflt que celui de 
1991, qui avalt ete mene le 4 juin. Ce 
changement facilitera le derxwnbrement 
des repondants qui demdnagent autour 
dufjuln. 

Puisque la distribution et le renvoi 
des questionnaires de recensement se 
feront au cours du rneme mols, 11 y a 
molns de risques que des question- 
naires solent egares durant un deme- 
nagement, ce qui signifle molns de 



deuxiemes questionnaires k distribuer 
par le recenseur. En outre, le suivi aura 
lieu durant le mois de juIn, sort avant 
que les gens quittent la malson pour les 
vacances. 

«Mals une raison encore plus impor- 
tante pour avancer la date au 14 mai, 
nous a avoue M. Laroche sourire en 
coin, c'est que la premiere semaine de 
juIn, c'est la semaine oii je vals 
habltuellement k la peche.» 

De nombreux d^fls 

M. Laroche a egalement lait mention 
des defis qui attendent I'equipe du 
Recensement de 1996. Par exemple, 
les efforts constants deployes dans le 
but de concllier la demande de ren- 
selgnements et la necessite de reduire 
les depenses ont une lois de plus mene 
k d'lmportantes consultations, durant 
lesquelles environ 1 000 organisations 
ont ete consultees. Ces consultations 
visaient k connattre Ieur point de vue 
sur le type et la poitee des renselgne- 
ments qui devralent etrs recueillls dans 
le cadre du Recensement de 1 996. 

itant donne la necessite de main- 
tenir au minimum le lardeau de reponse, 
pour toute nouvelle question ajoutee au 
questionnaire, une autre question dolt 
etre supprimee. Dans le but de rendre 
le recensement plus accessible aux per- 
sonnes moins hablles en lecture et aux 
nouveaux Immigrants, la trousse du 
recensement expllque dans un langage 
simple pourquoi les questions sont 
posees et comment les donnees du 
recensement seront uHllsees. 

Oe plus, requipe du recensement 
tente d'ameilorer, ou du moins da main- 
tenir, la qualite de la couverture, 
pulsqu'une mellleure couverture est 
synonyme de donnees plus predses. 

>Comme toutes les enqu6tes de 
Statlstique Canada, le recensement 
ex^ un travail d'equipe, et tout le per- 
sonnel dolt participer, pas seulement 
requipe du recensement*, a tenu k pre- 
dser M. Laroche. 

II a termine sa presentation en 
encourageant les employes de 
Statlstique Canada k difluser le mes- 
sage du recensement en discutant avec 
leurs amis, leurs parents et leurs 
voisins, en s'assurant de ieur parler de 
la conlidentialite des renseignements du 
recensement, qui sont proteges par la 
lol. Us peuvent d'ailleurs obtenir des 
feuillets d'informatlon sur le recense- 
ment aupres du personnel des 
Communications du recensement 
(RHC. 108) s'ils deslrent faire une 
presentation devant les membres d'une 
organisation. Pour promouvoir le 
recensement, les employes peuvent 
aussi acheter une tasse ou un t-shlrt du 
recensement (produits qui seront ofleits 
en 1996). 

La presentation du mois de mai 
dernier etalt la premiere de Benolt 
Lartx:he en tant que chel du recense- 
ment. Au cours d'une periode de 
quelque 20 ans, M. Laroche a travallie k 
six recensements, occupant des posies 
allant de charge de projet du traltement 
k charge de projet de la collecte. 
M. Laroche amene done un impressiorv 
nant bagage de connaissances et 
d'experience avec lul. 

Le Recensement de 1996 sera le 
18* recensement national du Canada 
depuls la Confederation, 330 ans 
apres le premier recensement mene par 
Jean Talon. 

Hans Vulker 



APPENDIX/APPENDICE 6 



MAY 14 



^^Pf, 



LE 14 MAI 



CENSUS '1996 • RECENSEMENT 



Atlantic region calls on 
"census ambassadors' 



Over 50 employees from the Atlantic 
Regional Office gathiered in May for a 
one-year-to-go countdown party to tfie 
1996 Census. 

Director Joanne Hughes introduced 
the census team and asked everyone 
for their full support of this important 
project. She also emphasized— partic- 
ularly for staff who've joined the Agency 
since 1991 — the size and scope of the 



census, adding that planning has been 
under way for several years and has 
now entered a peak phase for the next 
year or so. 

Joanne also outlined the potential 
impact of the census on all sections in 
the regional office and stressed the 
importance of co-operation and team 
work, declaring that everyone is now a 
"census ambassador." 




Anne Coulter, Assistant Director of Census Collections in the Atlantic Regional 
Office, cuts the "countdown" cake while other census team members look on: 
(L to R) Bob Racine, Census District Manager, New Brunswick aind PEI; Doug 
McLeltan, Regional Census Manager, Maritimes; Keith Matheson, Regional 
Communications Manager; Linda O'Toole, Staff Sen/ices Supervisor; Jeanne 
Bannister, Administrative Assistant; and (absent from the photo) Pat Connors, 
Regional Census Manager, Newfoundland and Labrador. 




RECENSEMENT ■ H96 • CENSUS 



La region de TAtlantique fait 
appel aux «ambassadeurs du 
recensement» 



Plus de 50 employ6s du bureau regional 
de la region de I'Atlantlque se sont r6unis 
en mai pour feter le d6clenchement du 
compte k rebours devant conduire, dans 
un an, au Recensement de 1 996. 

La directrlce, Joanne Hughes,, a 
pr6sent6 I'^quipe du recensement et 
demand^ le soutien de tous pour cette 
grande entreprise. Elle a ^galement 
soullgn6 — h I'attentlon partlculifere du 
personnel recrut6 apr6s 1991 — la tallle 
et r^tendue du recensement, ajoutant que 



la planlflcatlon 6tait en cours depuls 
plusleurs ann6es et venait d'entrer dans 
une phase d'lnteiise activlte qui devralt 
durer environ un an. 

Joanne a 6galement d6crit I'lncldence 
possible du recensement sur toutes les 
sections du bureau regional et a insists 
sur I'importance de la collaboration et du 
travail d'^quipe, d^larant que chacun est 
maintenant un «ambassadeur du 
recensement". 




Anne Coulter, directrice adjointe. ^ Collecte du recensement, bureau regional de 
I'Atlantlque, coupe le «g&teau du compte it rebours» sous le regard d'autres membres de 
r^quipe du recensement : (de.g. iid.) Bob Racine, chef regional du recensement, 
Nouveau-Brunswlcketile-du-Prlnce-Edduard; Doug McLellan; chef. regional du recense- 
ment, Maritimes; Keith Matheson, chef regional des communications; Linda O'Toole, 
responsable des services aux employes; Jeanne Bannister, adjoihte administrative; et 
Pat Connors (qui n'estpas sur la photo), chef regional du recensement, TenerNeuve et 
Labrador. 



APPENDK/APPENDICE 7 



Count Soyez 

yourself du 
in... nombre 



AT THE 
1996 CENSUS 
OPEN HOUSE 



A LA JOURNEE PORTES 
OUVERTES SUR LE 
RECENSEMENT DE 1 996 



February 7 
9:30 to 2:30 



Jean Talon 

Confe 

Room 



7 fevrier 

9 K 30 a 14 h 30 






i Salle xle 
; conference 
\:m ieafi-Talon 

For more^-;/;x,^vi'^.Kp'ur/<i^plus amples 
information^ ; x renseignements, 
contact X ; vcontactez 

Anne Beutler il^ Beutler 
at951-2801. jiu951-2801. 



5-4'. 



■ ^B StaUsOcs StaUsUque 



Cenada Canada 



Canada 



APPENDIX /APPENDICE 8 



PB/BP 96-01 



Official Languages 

French Writing Contest 

March 20 to March 26, 1996 is La semaine de 
la francophonie, which celebrates one of our 
two official languages. To highlight this 
event, the Official Languages and Translation 
Division invites all STC employees, ho\h 
Anglophones and Francophones, to partici- 
pate in a French writing contest. This contest 
will have two categories: French as a first 
language and French as a second language. 
You may write either a poem or a short stoiy 
(maximum of 1,000 words for a short story) 
on one of the following themes which will 
have to be used in your title: Amour, Voyage, 
Beaut^ Bonheur, Tristesse, Culture. 

Are you interested? Would you like to put 
your writing talents to the test? If so, send 
your poem or short story by internal mail to 
the French Writing Contest Committee, 
Officid Languages and Translation Division, 
Room 2709, Main Building, or by electronic 
DMiil to Paulette Beaudette. The deadline is 
March 26, 1996. 

Prizes will be awarded for the best poem and 
the best short story in French as a first lan- 
guage and in French as a second laiiguage. 
So please indicate if French is your first or 
second officisd language. Would you also 
provide us with your phone number and the 
name of the division for which you work. 

For more information, please call Paulette 
Beaudette at (613) 951-2416. 

1996 Census 

The 1996 Census Open House - February 7 



Census staff are gearing up for the rjipidly 
approaching Census Day on May 14th. Drop 
by the 1996 Census Open House to learn 
what's new for the upcoming census and 
discover how tiie various project teams work 
together to ensure the success of this enor- 
mous undertaking. 

Just follow the smell of the popcorn to the 
Jean Talon Conference Room on February 7 
between 9:30 a.m. and 2:30 p.m. for your 
chance to explore the census through dis- 
plays, video and interactive media. ThS& will 
also be a g"eat time to buy your 1996 Census 
mug and T-shirt. 



2. Langues officielles 

Concours de redaction en frangais 

Du 20 au 26 mars 1996, c'est la Semaine de la 
francophonie, qui c616bre une de nos deux langues 
officielles. Afin de souligner cet ev6nement, la 
Division des langues offiaelles et de la traduction 
invite tons les employ6s de Statistique Canada, 
francophones et anglophones, k participer h. un 
concours de r6daction en frangais. Ce concours 
comprendra deux categories : frangais - langue 
premiere et frangais - langue seconde. Vous pou- 
vez rediger soit un po^me, soit une nouvelle (maxi- 
-mran de 1 000 mots pour une nouvelle). On vous 
demande aussi d'utinser un des themes suivants 
qui devra figurer dans votre titre : Amour, Voyage, 
Beauty Bonheur, Tristesse, Culture. 

Cela vous int6resse? Vous aimeriez mettre vos 
talents d'6crivain i I'oeuvre? Faites done par- 
venir votre pofeme ou nouvelle, avant le 26 mars 
1996, au Comit6 du concours de redaction en 
frangais, par courrier interne, k la Division des 
langues officielles et de la traduction, pi6ce 2709, 
immeuble Principal, ou par courrier 61ectronique, 
k Paulette Beaudette. 

Des prix seront d6cem6s aux auteurs du meilleur 
podme et de la meiUeure nouvelle en langue pre- 
miere et en langue seconde. Veuillez alors mdi- 
quer si le frangais est votre premiere ou deuxi^me 
langue officielle. Pourriez-vous aussi nous foumir 
votre num6ro de t616phone et le nom de la divi- 
sion pour laquelle vous travaillez. 

Pour plus de renseignements, veuillez communi- 
quer avec Paulette Beaudette au (613) 951-2416. 

3. Recensement de 1996 

Le 7 f(gvrier est la Joum^ portes ouvertes sur le 
Recensement de 1996 

De nombreux employes se pr6parent k I'approche 
rapide du recensement, qui aura lieu le 14 mai. 
Venez les encourager k la Joumte portes ouvertes 
sur le Recensement de 1996 et d6couvrez les 
nouveaut6s du recensement et la fagon dont les 
diverses 6quipes unissent leurs efforts pour assurer 
le succ^s de ce projet d'envergure. 

Le 7 f6vrier, de 9 h 30 a 14 h 30, suivez I'odeur du 
mais souffle et rendez-vous k la salle de conferen- 
ces de rimmeuble Jean-Talon. Les expositions, les 
presentations video et le materiel interactif vous 
permettront d'explorer tons les aspects du recen- 
sement Vous pourrez egalement vous procurer 
une tasse ou im T-shirt du Recensement de 1996. 



APPENDIX/APPENDICE 9 



CENSUS • 1996 • RECENSEMENT 



Count Yourself In! 



Soyez k nonrhrel 



Census Day 

Breakfast ^ 

May 14 

7 a.m. to 9 a.m. 

Pancakes and bacon, 
sausage or ham: 

$2 

(Free coffee with breakfast) 

Jean lalon and Main 
Building cafeterias 



Dejeuner du Jour 

du recensement ^ 

le 14 mai 

7ha9h 

Crepes et bacon, ou 
saucisses ou jambon : 

2$ 

(cafe gratuit avec le dejeuner) 

Cafeterias du Jean-Talon 
et du Principal 




Statistics Statistique 
Canada Canada 



APPENDK/APPENDICE 10 



From': Fleury, Anne-Marie 

Santt Wednesday, May 08, 1996 7:57 AM 

Toj Rossiter, Jeff; Saumure, Ren^e 

Subject: FW: Census Day Invitation/ Jour du recensement- Invitation 

Importance: High 



You are invited to celebrate/ Vous etes tous et toutes invitees a venir celebrer. 



From: Laroche, Benoit 

To: 1996 Census Manage. Team-CCAP; 1996 Census Steer. Comm.-CCAP; Trudel, Jean-Paul; Cyrenne, Solange; 

McKellar, lain 

Subject: Census Day Invitation/ Jour du recensement- Invitation 

Date: Thursday, May 02, 1996 12:05PM 

Le frangais suit I'anglais 

I would like to thank you and your staff for your hard work on the 1996 Census. Your efforts toward making the 
Census a success are greatly appreciated. 

On May 14, you and your staff working on the census are invited to join me for cake, beverages and some 
socializing to mark Census Day. I look fonward to seeing you at 2:00 p.m. in the Jean Talon cafeteria. 

I am counting on you to transmit this invitation to your staff. 



J'aimerais vous remercier vous et le personnel de votre division du travail considerable que vous avez accompli 
dans le cadre du Recensement de 1996. Votre contribution k la reussite du recensement est tres appreciee. 

Le 14 mai, je vous invite ainsi que vos employe(e)s travaillant au recensement a venir prendre du gateau et un 
breuvage ainsi qu'a rencontrer vos collogues k I'occasion de la joumee du recensement. Je vous attends tous a 14 
h ^ la caf6t6ria de I'immeuble Jean-Talon. 

Je compte sur vous pour transmettre cette invitation k vos employe(e)s. 



Pagel 



APPENDIX/APPENDICE 12 



■;Ci\^ 



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311 

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91 




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Agriculture Agriculture 

1996 Census of Agriculture 

1.0 Background 

The 1996 Census of Agriculture (CEAG) Communications Program was conducted as an 
integrated component of the Census of Population Communications Program. Head 
Office was responsible for the national CEAG communications program and the 
Centralized Edit area while each Regional Office was responsible for their region. 

The purpose of the program was to make farm operators aware of the date the census 
would be conducted, reasons why the Census of Agriculture was important and ways in 
which the data are used. The program also encouraged operators to complete their forms 
accurately and promptly, and assured them that their responses were confidential. 

Farm operators had to complete a Census of Population questionnaire as well as a Census 
of Agriculture questionnaire. It was therefore important that the messages for the 
agriculture component be consistent with those from the Census of Population. 

Since the Census of Agriculture was an integrated component, it allowed materials and 
services to be produced and delivered in a more efficient and cost-effective manner. 
Dealings with regional communications staff were also easier and streamlined. 

2.0 Issues 

The new census date had a significant impact on the communications program. While 
organizations representing farmers remained supportive of the census, resistance occurred 
primarily at the individual fanner level. 

Despite the cancellation of three Statistics Canada surveys and the rescheduling of two 
others, response burden continued to be an issue. 

As in previous censuses, privacy and confidentiality continued to be an issue in rural 
areas. The local enumerator issue affected willingness to provide information not only 
for the Census of Agriculture but for the Census of Population. 

Proactive steps were taken to include information and/or explanations in all written 
materials. 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Agriculture 



Agriculture 



These issues directly affected regional communications and collections programs more 
than at the national level. 



3.0 Resources 



Census Communications received funding of $414,283 from the Census of Agriculture 
for fiscal years 1995/96 and 1996/97. This funding covered activities at both the national 
and region level / centralized edit and included paid advertising, printing, translation, 
exhibits, etc. Specific details are available in the project Section 3, Administration. 

1996 Communications resources - 1995/96 to 1996/97 



Fiscal Year 


Person Days 


Salary $ 


Non-salary $ 


1995/96 


564 


116,739 


143,953 


1996/97 


229 


45,060 


108,531 


Total 


793 (3.6 py) 


161,799 


252,484 



The $414,283 provided by the Census of Agriculture was split as follows: 



Project 


Person days 


Salary $ 


Non-salary $ 


2031 


21 


3,477 


28,173 


2359 






12,000 


2364 


55 


10,059 


48,931 


2365 






176,339 


Regional OfHces 


717 


148,263 


104,811 


Total 


793 


161,799 


370,254 


Resources 
provided 


793 


161,799 


252,484 


Difference 


— 


— 


117,770 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Agriculture 3 Agriculture 



Census of Agriculture also provided one encumbered IS 3 resource. Census of 
Communications provided space and a computer (rental) for this individual. 

The costs of providing a communications program for the Census of Agriculture were 
greater than the resources provided in all areas. Although the resources for a part-time 
agriculture person were provided for each of the regions, no resources were provided for 
the supervision of this person. This was also the case of the person provided in Ottawa. 
In addition, the resources provided for the agriculture person allowed little timing for 
planning and development but rather were just sufficient for implementation. In some 
cases, the resources were for a couple of months and only worked because the regions 
hired people with skills suitable to both agriculture and population. 



4.0 Third Party Support 

Third-party support once again proved to be an essential component of the 
communications program. It was a cost-effective method of publicizing the census by 
utilizing the existing communications vehicles of agricultural organizations. Third-party 
support included all levels of government as well as corporations and associations. 
Agricultural associations were the key support group since they are associations with 
active memberships. These groups were able to reach large sections of the agricultural 
sector and their endorsement of the census provided additional legitimacy to the census 
message. 

The majority of support was provided in the form of articles and distribution of census 
materials to members. Trade shows, annual meetings and the Internet also provided 
unique opportunities to promote the census. 

4.1 Planning Process 

The 1996 communication approach was the same as the Census of Population in that it 
was more streamlined than that in 1991. Sufficient time was allowed to carefully select 
which organizations to contact. Mailing lists were prepared based on a clear 
understanding of the purpose, mandate and membership of organizations. Most of these 
groups were data users and therefore had a stake in the success of the census. 

The program from Head Office focused on requesting support from national agricultural 
organizations whose head offices were located in the Centralized Edit area. Most 
national organizations are headquartered in Ottawa. The Regional Offices contacted 
national organizations whose head offices were outside Centralized Edit. 



J996 Census Communications Evaluation iivaluation des Communications du Recensement de 1996 



Agriculture 4 ^ Agriculture 

During the Spring and Summer of 1995, Head Office identified large national 
organizations located in the National Capital Region that were to receive a letter from the 
Chief Statistician requesting support. Each regional office also identified organizations 
and submitted a list to Head Office. 



4.2 Mailing 

A letter from the Chief Statistician was sent on August 31, 1995 to 80 agricultural 
organizations across Canada (Appendix 1). The mailing list consisted of: 

• major national associations; 

• provincial associations representing major farm commodities and farmer groups; 

• national associations representing commodities appearing on the Census of 
Agriculture questionnaire for the first time (e.g. Canadian Christmas Tree 
Growers Association, Canadian Hatchery Federation, Canadian Venison Council, 
Canadian Ostrich Association); and 

• national associations representing relatively new enterprises (e.g. Canadian Emu 
Association, Canadian Rhea Association). 

The breakdown by region was: Atlantic 14, Quebec 2, Centralized Edit 18, Ontario 11, 
Prairies 27 and Pacific 8. 

Each letter was followed up by the Agricultural information officer. At that time kits 
(Appendix 2) were provided as well as additional information. Appendix 3 lists the 
support activities provided by the associations contacted. 

5.0 Government, Agriculture and Agri-Food Canada 

As part of the Census of Population Communications Program, a letter from the Chief 
Statistician was sent on August 31, 1995 to the Deputy Minister of Agriculture and Agri- 
Food Canada. The department is the largest user of Census of Agriculture data. 

A letter from the Director, Conmiunications Division was sent on October 16, 1995 to the 
Director General, Communications Branch, Agriculture and Agri-Food Canada. A 
meeting with the department's Communications Branch managers took place on October 
5, 1995 to discuss potential census activities. The department produced a communications 
plan on October 27, 1995 and participated in 9 activities (articles in newsletters, and 
inserts in producer mailings) which resulted in over 250,000 hits. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Agriculture I 5 Agriculture 



6.0 Annual meetings 

Head Office prepared a list of annual meetings for the agricultural organizations which 
had received the Chief Statistician's letter. The time frame for these meetings was June 
1995 - May 1996. The meetings were grouped by province and e-mailed to the Regional 
Offices. 

The list of annual meetings for agricultural organizations was extremely useful. Head 
Office and the Regional Offices found it to be an essential tool in planning and 
implementing promotional activities. Distributing census material at annual meetings 
proved to be an effective way to reach farmers. Most agricultural groups held their 
meetings from January to May so the timing was excellent for promoting the census. 
Head Office supplied census material at 21 annual meetings. 

Three organizations held their annual meetings in Ottawa. Information booths were set 
up at the Canadian Farm Writers' Federation, Canadian Federation of Agriculture and 
Canadian Horticultural Council. 



7.0 Materials 

Fewer materials were produced in 1996 than in 1991 in order to reduce costs of 
production and shipping. Materials prepared concentrated on explaining to farm operators 
why the Census of Agriculture was important and why it was vital that all farm operators 
participate. The emphasis was placed more on targeting groups that could reach farm 
operators rather than having a wide range of materials available. 

A "tip sheet", which provided information to help farmers complete the agriculture 
questionnaire, was one of the most requested items from agricultural organizations and 
was widely used by Head Office and the Regional Offices. 

Articles were printed in 28 newsletters for a combined circulation of 175,000. Five 
articles were custom written for specific commodity groups. Two organizations put the 
census message on the Internet. 

The Census of Agriculture insert was included in the mailings of six organizations 
(277,000 copies). 

The Census of Agriculture calendar and poster were well received by farmers. The farm 
community related to the graphics on the calendar and to the poster photo of the child and 
calf As a result, the poster remained displayed on office walls and in farm buildings long 

1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Agriculture 



Agriculture 



after census day. 

Although the Census of Agriculture logo frequently appeared with articles in newsletters, 
it was not printed on letterheads, envelopes, calendars or other material. In the case of 
calendars, groups require a two-year lead time to include a logo. 

Many organizations who requested written materials asked for the materials to be 
forwarded on diskette or via electronic mail. 



8.0 Media Relations 

Media relations for the Census of Agriculture was integrated with the national Public 
Communications Program. All press releases and media information kits referred to the 
Census of Agriculture and the monitoring of press clippings included agriculture-related 
stories. 

There were no prominent agricultural issues raised in the national media. Coverage was 
generally positive and emphasized the legal requirements of respondents to complete the 
questionnaire. 

Each regional office was responsible for developing and implementing a media strategy 
for the Census of Agriculture. As a result, most coverage of the Census of Agriculture 
came through regional media. 

9.0 Advertising 

Census of Agriculture provided an advertising budget of $55,000. This was not sufficient 
to cover either up-front print or the contingency print and radio requested by the field. 
Specific details on the Census of Agriculture advertising are contained in Section 6, Paid 
Advertising. 



Media 


Dollar Value 


Percentage 


Agriculture weeklies 


67,660.77 


38.4% 


Agriculture radio 


108,677.70 


61.6% 


Total 


176,338.47 


100.0% 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Agriculture 7 \ Agriculture 

10.0 Recommendations for 2001 

• Repeat the program in 200 1 . 

Further integrate some materials with Census of Population to reduce costs: one 
logo (red, yellow and green); one wall calendar. 

• Continue to produce a variety of promotional items; e.g., newsletter, general 
article, custom articles, tip sheet, etc.. 

• A tip sheet should be produced as it was widely used in the 1996 program. To 
facilitate distribution, the page format should be English/French, 2-sided tumble 
(most copies in 1996 were printed one side, either Enghsh or French.) 

• Continue providing CEAG management and senior Agriculture Division 
management with Good News. 

• Written materials should be available in electronic format to meet increasing 
demands for information on the Internet. 

• Census of Agriculture should assign an officer from the Census of Agriculture 
management team to interact with Census Communications. 

Census of Agriculture funding should be reviewed to ensure it covers activities or 
activities should be scaled back to reflect funding levels. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Chief Statistician of Canada Statisticien en chef du Canada ^^^^^^^xv/ * Tinvn^mr-v i 

Statistics Canada Statistique Canada APPENDK/APPENDICE 1 



Ottawa. Canada 
K1A 0T6 



Le 31 aout 1995 



Madame Christine Mercier 
Directrice generale 
Association canadienne des 
industries de 1' alimentation animale 

Suite 625 

325, rue Dalhousie 
Ottawa (Ontario) 
KIN 7G2 



Madame , 



Le prochain recensement du Canada aura lieu 
le mardi 14 mai 1996. Par la presente, je desire 
solliciter votre appui a notre campagne visant a 
SensibiUser les gens a 1- importance du ^^censement et 
lencourager la participation de tous les exploitants 
agricoles. 

Les renseignements recueillis dans le cadre 
du Recensement de 1 • agriculture et du R^^^^"!!??"^^^^^^^ 
population nous permettent de faire un P°f ^jf ^^^^^^^ 
de la situation agricole au pays, laquelle est en 
consLnte evolution. II importe que les exploxtants 
agricoles canadiens comprennent 1- importance du 
?lcensement et qu'ils soient interesses a remplir les 
^esSnaires ^r 1 • agriculture et sur J^.P^Pf ^^X;s 
in communiquant le message du recensement a vos membres 
e? r?^ coSaunaute agricole, 1 -Association canadienne 
des industries de 1- alimentation animale contrxbuerait 
Teflon remarquable a I'atteinte de cet ob^ectif. Get 
appui pourrait prendre la forme d'encarts postaux, 
d' articles dans vos bulletins d • information ou de 
I'ajout du logo du recensement sur des documents 
imprimes; . 



.../2 



CENSUS • 1996 ■ RECENSEMENT 



CanacM 




- 2 - 



A cette fin, j • apprecierais beaucoup que vous 
nous fassiez parvenir le nom d'un meiabre de votre 
organisation avec lequel notre personnel des 
Communications pourrait discuter des moyens a prendre 
pour promouvoir le Recensement de 1996. 

Si vous desirez obtenir plus d' information, 
n'hesitez pas a communiquer avec Tom Thibault, 
Communications du recensement, Statistique Canada, 
lOe etage, immeuble R.-H.- Coats, Ottawa (Ontario), 
KIA 0T6, (613) 951-1186. 

Le role joue par de nombreuses organisations 
agricoles canadiennes lors du Recensement de 1991 a 
permis d'en faire une reussite. J'espere que nous 
pourrons compter sur votre appui pour assurer le succes 
du Recensement de 1996. 

Veuillez agreer, Madame, 1 'expression de mes 
sentiments les meilleurs. 




Ivan P. Fellegi 



^*i 



Chief Statistician of Canada Statisticien en chef du Canada 
Statistics Canada Statistique Canada 



Ottawa. Canada 
K1 A 0T6 



August 31, 1995 



Mr. Roy Carver 

Executive Director 

Agricultural Institute of Canada 

907 - 151 Slater Street 

Ottawa, Ontario 

KIP 5H4 



Dear Mr. Carver: 



The next Census of Canada will take place on 
Tuesday, May 14, 1996. I am writing to enlist your 
support in our campaign to increase awareness of the 
1996 Census and to encourage participation of all farm 
operators . 

The information collected by the Census of 
Agriculture and the Census of Population provides an 
accurate portrait of the ever-changing face of Canadian 
farming. It is important that Canadian farmers 
understand the value of the Census and be motivated to 
complete both the agriculture and population 
questionnaires. The support of the Agricultural 
Institute of Canada in bringing the Census message to 
its members and to the agricultural community would be 
an important contribution to this objective. This 
support could include activities such as mail inserts, 
articles in newsletters or putting the Census logo on 
printed material. 

.../2 



C E N S U S • 1 9 9 6 • R E C E N S E M E N T 



CanadS 



In! ^T Rnve 



Cmt Yourxlf In.' '^ Soyez in nomtre 



- 2 - 



I would be most grateful if you would provide 
the name of a contact person with whom our 
communications staff could discuss various approaches 
for promoting the 1996 Census. 

Should you wish further information, please 
feel free to call or write Tom Thibault, Census 
Communications, Statistics Canada, 10th Floor, 
R.H. Coats Building, Ottawa, Ontario, KIA 0T6, 
(613) 951-1186. 

The active role played by many Canadian 
agricultural organizations helped make the 1991 Census 
a success. I hope that we can count on your support in 
1996. 

Yours sincerely, 




Ivan P. Fellegi 



APPENDK/APPENDICE 2 



Contents of Census of Agriculture Communications Kit 

- Newsletter Statistics Canada and Agriculture, N-2 95-04-10 

- Newsletter Statistique Canada et le secteur agricole, N-2(F) 95-10-04 

- Article Census paints a clear picture of farming, F-23(E) 

- Article Le recensement brosse un tableau complet de I 'agriculture, F-23(F) 

- Tip sheet Tips on Completing Your 1996 Census of Agriculture Questionnaire, F31(E) 

- Tip sheet Quelques conseilspour bien remplir voire questionnaire du Recensement de 
I 'agriculture de J 996, F31(F) 

- Repro sheet Agriculture Repros: Number 300 

- Repro sheet Count Yourself In: Number 302 

- J 996 Census of Agriculture Materials - Order Form, F-5(E) 

- Bon de commande - Recensement de I 'agriculture de J 996, F-5(F) 

- Promotional Materials - Some Suggested Promotional Uses, F-22(E) 

- Material de promotion - Quelques suggestions d 'utilisation, F-22(F) 



APPENDIX/APPENDICE 3 

1996 CENSUS OF AGRICULTURE 
Third Party Support - National Program 



ORGANIZATION 


ACTIVITIES 


Letters from Chief Statistician 


Agricultural Institute of Canada 


- article in January/February newsletter, AIC National Report, issued 10 times/year (6,300) 

- included three inserts in mailing of March/April newsletter, AIC National Report, to 1 8 regional offices. 
Newsletter is issued 10 times/year. (54) 

- announcement on AIC home page of the internet 


Agriculture and Agri-Food Canada 


- article in August newsletter, Consultations Network, issued monthly (200) 

- article in February /March newsletter, Agrivision, issued 10 times/year (1,400) 

- article in May newsletter, Agrisource, issued weekly to 1 1,000 employees (see report by 
communications officer responsible for federal departments) 

- article in Farm Women's Bureau March newsletter. Bureau News, issued 6 times/year (500) 

- insert in Western Grain Transition Act mailing of subsidy cheques to owners of prairie farm land, 
February-April (240,000) 

- included article and small poster in February mailing of invoices to commercial hatcheries (200) 

- included insert in April mailing of invoices to commercial hatcheries (200) 

- displayed calendars and posters in various departtnent buildings in National Capital Region, January-M 

- radio clips (see report by communications officer responsible for media) 


Canada Grains Council 


- distt-ibuted newsletter. Statistics Canada and Agriculture, at annual meeting, October 23, Ottawa (125) 


Canadian Broiler Hatching Egg 
Marketing Agency 


- article in May newsletter. Hatching News and Numbers, issued monthly (480) 


Canadian Cattlemen's Assn. 


- distributed tip sheet, article and small poster at annual meeting, March 8-9, Ottawa (100) 


Canadian Chicken Marketing 
Agency 


- article in December newsletter. Chicken Forum, issued 5 times/year. This was the final issue. (3,000) 

- distributed tip sheet and insert at annual meeting, March 27, Ottawa (150) 


Canadian Christmas Tree Growers 
Assn. 


- sent kits and posters to provincial representatives, January (30) 


Canadian Dairy Commission 


- insert in April 10 mailing of subsidy cheques to 26,000 dairy producers 

- article in February newsletter. Commission Express, to 70 employees. Newsletter is issued monthly. 

- included 20 questions and answers in May newsletter. Commission Express, to 70 employees. Newsletl 
is issued monthly. Questions and answers were from the quiz, Test your Knowledge - Agriculture. 


Canadian Egg Marketing Agency 


- article in April newsletter. Today 's Egg Producer, issued monthly (2,500) 

- insert (8 'A" x 1 1") in mailing of April newsletter. Today's Egg Producer, issued monthly (2,500) 

- distt-ibuted insert (8 14" x 1 1") and tip sheet at annual meeting, March 26, Ottawa (150) 


Canadian Federation of Agriculture 


- included newsletter and article in February Working Book for delegates to annual meeting, March 3-5, 
Ottawa. Delegates also received Farming Facts and Canada at a Glance. (250 delegates) 

- booth at annual meeting, March 3-5, Ottawa. Featured quiz (44 entries) and made draw for 4 census 
mugs; handed out 200 lapel pins, 100 large posters, 100 calendars, 10 kits. (250 delegates) 

- sponsored photo contest at annual meeting, March 3-5, Ottawa. Donated 6 mugs and 6 copies of 
Canadian Agriculture at a Glance. Supplied 3 mugs for door prizes. (250 delegates) 

- article in April newsletter, CFA Update, issued quarterly (500) 


Canadian Feed Industry Association 


- article in November newsletter, Canadian Feed Industry Association Newsletter, issued monthly (800) 

- article in February newsletter, Canadian Feed Industry Association Newsletter, issued monthly (800) 

- insert in April mailing of newsletter, Canadian Feed Industry Association Newsletter, issued monthly 
(800) 


Canadian 4-H Council 


- article in February newsletter, 4-H Forum, issued quarterly (13,000) 


Canadian Hatchery Federation 


see Canadian Poultty and Egg Processors Council 


Canadian Horticultural Council 


- article in December newsletter, Rapporteur, issued quarterly (375) 

- article in May newsletter. Rapporteur, issued quarterly (375) 

- booth at annual meeting, March 9-12, Ottawa (150) 

- distt-ibuted kits to three committees at annual meeting, March 9-12, Ottawa (100) 



ORGANIZATION 


ACTIVITIES 


Canadian Pork Council 


- sent kits and calendars to provincial marketing boards, December (9) 

- article in February/March magazine, Ontario Hog Farmer, issued 6 times/year (8,600) 

- article in April newsletter, Manitoba Pork Press, issued monthly (2,000) 

- article in April newsletter, Saskatchewan Pork Report, issued weekly (3,500) 


Canadian Seed Growers Assn. 


- postage meter slug, March-May (30,000) 

- included insert in mailing of April newsletter. Seed Scoop, issued 3 times/year (4,700) 


Canadian Venison Council 


- announcement in January newsletter, Canadian Elk and Deer Farmer, issued quarterly (1,000) 

- distributed small poster, article and tip sheet at March 2 annual meeting. Saskatoon (100) 

- distributed small poster, article and tip sheet at annual meeting of Ontario Deer Fanners' Assn., April 2' 
28, Guelph (75) 


Dairy Farmers of Canada 


- booth at annual meeting, January 21-25, Halifax. Arranged by Atlantic Regional GfTice (230) 

- article in December 22 newsletter Action Fax Lobbying, issued weekly. Newsletter was faxed to 50 
members who distributed the information to dairy fanners (39,000). 

- article in May 10 newsletter Action Fax Lobbying, issued weekly. Newsletter was faxed to 50 members 
who distributed the information to dairy farmers (39,000). 


Prairie Pools 


- announcement in December newsletter, PPI Report, issued 6 times/year (600) 

- distributed article, tip sheet and small poster at January 3 1 annual meeting, Winnipeg (60) 



Centralized Edit Test Project 
Projet de I'Essai du controle centralise 



»3 

w 

9 

O 

96 



Centralized Edit Test Essai du contrdle centralisi 



Communications - Centralized Edit Test 



1.0 Background 

As part of the 1996 Census, Statistics Canada tested a new collection methodology. The 
test involved mailing questionnaires to respondents in urban areas where address registers 
were available and dropping-off questionnaires in rural areas where address registers 
were not available. All forms were returned to a District office rather than the Census 
Representative. Both Census of Population and Agricultvire participated in the test, 
which included approximately 425,000 dwellings and 8,000 farms. Appendix 1 includes 
a description of the test, site selection strategy, objectives, etc. 

The Ottawa office was responsible for the communications program within the 
Centralized Edit area. 



2.0 Communications Strategy 

The Communications program for the Centralized Edit Test had both a Public Relations 
component and a support component for Collection activities. The public relations 
component included: third party support, media, education, special groups and 
community events while the collection activities supported by communications included 
recruitment, enumeration of apartment buildings. Help Centres, Census Help Line, field 
follow-up, respondent relations and the the provision of specific materials targeted to the 
Centralized Edit Test area. Additional details are available in the strategic framework 
(Appendix 2). 

The message was consistent with the national communications strategy: everyone coimts 
for the census. Census communications materials emphasized the importance of the 
census, the uses of census data, confidentiality and the legal obligation of participating. 
Since the wording "A census questionnaire will be delivered by an enumerator" would be 
misleading to respondents in the mail-out areas, wording such as "You will receive a 
census questionnaire" or "A census questionnaire will be delivered to your household" 
was used. This issue was a consideration during the development of the paid advertising 
campaign and during the production of written materials for national consumption. 
While some communications materials produced for regional use (either in Toronto or in 
Montreal) may have been seen by residents in the Centralized Edit area, for the most part, 
the message remained consistent. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



APPENDK/APPENDICE 1 



Centralized Edit Test 



1.0 Background: 

As part of the 1996 Census, Statistics Canada tested a new collection methodology. The 
test involved mailing questionnaires to respondents in urban areas where address registers 
were available. An address register contains, in machine-readable form, all components 
of the address such as street name, street number, street direction, etc. and is geocoded at 
the block-face level. In rural areas, where address registers were not available, 
questionnaires were delivered by enumerators. 

Both Census of Population and Agriculture participated in the test, which included 
approximately 425,000 dwellings and 8,000 farms. 

The test involved the following changes in the methodology used to deliver the 
questionnaires to households: 

• mail-out as opposed to enumerator delivery in urban areas; 

• a district office for the review and follow-up of missing or incomplete 
questionnaires rather than Census Representatives doing this from their homes; 

• the introduction of an automated control system; 

• the utilization ofa centralized recruitment system. 



1.1 Objectives 

The objectives of the test were: 

• to address privacy concerns of respondents; 

• to provide an environment where it can be asstired that completed questionnaires 
are kept secure; 

• to become less dependent on a manual intensive process (entering in record 
completed and incomplete questionnaires); 



to take advantage of current technology and to be in a position to benefit from 
future technological advances; 

to maintain if not improve coverage and data quality; 

to reduce staffing requirements; and, 

to streamline the recruitment process. 



1.2 Selection Criteria 

The criteria for selecting the site for the 1996 Centralized Edit Test were determined by 
representatives from Survey Operations Division, Systems Development Division, Social 
Surveys Methods Division, Business Surveys Methods Division and Agriculture 
Division. An area comprising of eight Federal Electoral Districts (FEDs) including urban 
FEDs in Ottawa and rural FEDs in Eastern Ontario met the selection criteria. These 
selection criteria included: 

a test site of approximately 300,000 dwellings, 

all delivery methods - drop-off mail back, mail-out mail back, canvasser 

all collection area types - (A, B, C, D, E), apartment buildings, core areas, 

multi-ethnic areas and collectives. 

bilingual and unilingual areas 

approximately 5,000 farm operations 

a contiguous geographic area 

Based on advise from the Ontario regional office, the site was extended to about 425,000 
dwellings and included all FEDs in Ottawa. Eight urban areas were selected for 
questionnaire mail-out: Ottawa, Cornwall, Brockville, Gananoque, Hawkesbury, Smiths 
Falls, Perth and Carleton Place. 

•Ottawa West -Ottawa South • Carleton-Gloucester • Leeds-Grenville • Glengarry-Prescott-Russell 

•Ottawa Centre • Ottawa Vanier -Nepean • Lanark-Carleton • Stormont-Dundas-Glengarry 



1.3 Methodology 

In the Fall of 1995, in a process called Pre-List, enumerators went door-to-door in urban 
areas to create address registers. In areas where address registers were already available, 
enumerators checked street addresses against lists provided by Canada Post - Pre- 
Canvass. Table 1 shows the general steps involved in, and timing of these processes. 



Table 1: Listing Operations, Pre-list and Pre-canvass 



Pre-List 

(Areas outside Ottawa) 


Pre-Canvass 

(Ottawa area only) 


Recruitment 


March /April, 1995 


Recruitment 


July /August, 1995 


Listing Activities 


May /June, 1995 


Listing Activities 


mid-August to 
mid-October, 1995 


Veriflcation of lists 

Reconciliation with Point of 
Call File (Canada Post) 


September, 1995 


Verification of lists 

Reconciliation with Point of 
Call File (Canada Post) 


November / early 
December, 1995 



In urban areas where pre-listing and pre-canvass of addresses had taken place, 
questionnaires were mailed to respondents between May 7 and 9. In all other areas of the 
test site, questionnaires were delivered by an enumerator starting May 1, 1996. 

All questionnaires (mailed-out and delivered) were mailed back to a District Office for 
editing and where necessary, follow-up by telephone. For questionnaires not returned by 
mail, households were contacted by telephone before a personal visit was made by an 
enumerator. 



The District Office was responsible for all aspects of collection wdthin the Centralized 
Edit area including recruitment of Census Representatives, Census Commissioners 
(called Field Operation Supervisors), Help Line operators and supervisors, and office 
staff. The Help Line was located at the District Office and responded to inquiries from 
within the Centralized Edit area. 



Ottawa Quest 



Ottawa Centre 

Vanier 




Cornwall 



Gananoque 



Recensement de 1996 - Controle centralise 
(Circonscriptions electorales federales) 

Source: Recensement de 1991 

Centre de consultation statistique (RCN) 



Statistics Canada, Tunney's Pasture. 
Ottawa. Ontario, Kl A 0T6 



Starif *^qiic Canada. Pare Tunncy 

octawa (Ontario), Kl A m APPENDK/APPENDICE : 




1996 Census Communications Program 
Strategic Framework 

Centralized Edit 



October, 1995 



1^1 



Statistics Statistique 
Canada Canada 



Canada 



1996 Census Communications Program 
Strategic Framework 

Centralized Edit 



Introduction 

During the 1996 Census, the Centralized Edit test will have responsibility for promoting the 
Census in 10 federal electoral districts in eastern Ontario. (See Appendix "A") This area will test 
a questionnaire mail-out / mail-back methodology. 

This strategic framework outlines how the Census Communications Program will inform the 
public within the Centralized Edit area about the census and encourage them to participate. 

1. Mandate 

The mandate is to provide proactive commvmications programs that are both creative and cost- 
effective, while maintaining a positive and non-partisan corporate image of Statistics Canada. 
The communications program will strive to generate maximum participation from the public. 

2. Message 

The message will be consistent with national communications program, ie., "Count Yourself In!" 
While the message may vary slightly, depending on the audience, it will: promote the fact that 
May 14, 1996 is Census Day; stress the need to complete the questionnaires and mail them back 
promptly; emphasize the importance and end uses of census data; and finally, will remind 
respondents of their legal obligation to complete a census questionnaire. 

3. Strategic Framework 
3.1 Approach 

The Census Communications program v^thin the Centralized Edit area will focus on generating 
public awareness that May 14, 1996 is Census Day and increasing public knowledge of the 
importance of the census. It will also encourage individuals to fill in and return their 
questionnaire. 



3.2 Planning Assumptions 

The strategic framework within which the Census Communications Program for Centralized Edit 
will operate is dependent upon the following planning assumptions: 

• The program will be based upon the national Census Communications Program and will 
be comprised of five components: Third Party Support, Education, Advertising, Media 
and Special Groups. 

• Materials produced for the national program will be used. 

• Ongoing communication with the 1996 Collections Project will be maintained to respond 
to circumstances or issues that may require special attention from the communications 
program. A Census Communications Officer will have office space in the District Office 
to facilitate this contact with Collections. 

• Only those activities that could be expected to be initiated across the coimtry in 2001 will 
be undertaken. 

4. Program Components 

4.1 Sponsorship 

Potential sponsors with either a large number of employees or a vsdde client base will be 
contacted and asked to support the census. The following organizations will be contacted with a 
letter from the Census Manager: 

• corporations 

• municipalities 

• associations 

National associations with head offices in the National Capital Region will receive letters from 
the Chief Statistician or the Census Manager. The Head Office of Census Communications will 
be responsible for soliciting support for the census from these groups. 

4.2 Education 

When speaking to Boards of Education, Teachers Kits will be promoted to teachers. ESL/FSL 
instructors will be targeted since their students may be assisting parents who speak neither 
official language to complete questionnaires. Boards of Education will also be asked to promote 
the Census to their teachers and employees. 



Universities and colleges will be asked to promote the census to their employees, students, 
teachers and alumni using inserts, newsletter articles and other mailings. 



4.3 Paid Advertising 

After Census Day, areas within the Centralized Edit where returns are slow v^U be targeted for 
paid advertising. 

Before Census Day, regular contact with the 1996 Collections Project will be maintained to 
anticipate specific areas where returns may be slow. Preparations can be made to promote the 
census in these areas if and when necessary. 

4.4 Media 

Media coverage will be obtained within the centralized Edit area leading up to Census day. This 
includes developing story ideas, disseminating articles and news releases, contacting the media 
for interviews and responding to media enquiries regarding the census and monitoring issues that 
arise during the course of the census campaign. 

4.5 Special Groups 

Groups such as youth, seniors, persons whose mother tongue is neither French nor English and 
persons with disabilities will be targeted for special contact and materials. Associations which 
represent these groups will be contacted at the local levels and asked to promote the census to 
their members. 

5. Evaluation 

Evaluation of the Centralized Edit Communications Program will be based on quantifiable 
measures such as mail response rates, responsiveness of supporters, distribution of materials, 
media monitoring, the number of calls to the Census Help Line and adherence to the budget. 

On a qualitative basis, the Centralized Edit Communications Program will be assessed in 
comparison to the national program and to other regional programs. It will also be considered in 
the context of the success of Centralized Edit as a test area for the 2001 Census. 

6. Operational Plans 

The operational plan for the Centralized Edit area is attached. 



Appendix A 



Federal Electoral Districts Within the Centralized Edit Area 



Ottawa Centre Carleton - Gloucester 

Ottawa South Stormont - Dundas 

Ottawa West Glengarry - Prescott - Russell 

Ottawa - Vanier Lanark - Carleton 

Nepean Leeds - Grenville 



Operational Plan: Centralized Edit 

C:\WPDOCS\SHARE\96CENSUS\PLAN_I .WPD 



Oreanization 


Activity 


Date 


Material Required 


Cost 


Third Party Support 

(Municipalities) 


Letters to Mayors of cities, towns. Total of 
19 municipalities. 

Follow up to include personal 
visits/presentations when possible. Will 
request promotion of the census to staff 
and to the public through regular 
communications vehicles or special 
projects. 


Sept. '95 
Oct. / Nov. '95 


All promotional materials 
will be available to 
Municipalities. 


Travel outside 
Ottawa-Carleton (ca 
rental) 

accomodation 


Letters including kits to 78 smaller 
communities (Villages and Townships, 
etc.) 


Nov. / Dec. '95 


Kits to include a 
mimimum of the 
following: 
•k Repro Sheets 

* Newsletter 

* Sample Inserts 

* Articles 

* Posters 

* Sample proclamations 

* Business card, order 
form 




Third Party Support 

(School Boards ) 


Letters to 13 Boards of Education. 


Sept. '95 


* Repro Sheets 

* Newsletter 

* Inserts 

* Articles 

* Posters 

* Speakers 


local travel (taxi) 


Will request that Boards promote the 
census to employees. 


Oct. '95 to 
Census Day 


Travel / 
accomodations 
(see Municipalities) 




If visiting Boards outside of Ottawa area, 
co-ordinate with visits to municipalities 
and other groups when possible. 








Third Party Support 

(Corporations) 


Letters to 45 corporations. 


Sept. '95 


All promotional materials 
will be available to 
corporations. 


local travel (taxi) 


Follow up and delivery of materials; by 
phone whenever possible. 


Oct. '95 to 
Census Day 




Third Party Support 

(Associations) 


See Operational Plan for Associations (Centralized Edit & National) 


Education 


Will make Boards aware of teachers kits. 
Will give attention to ESL/FSL teachers. 


Oct. '95 to 
Census Day 


• Teachers' Kits 

* Speakers 


local travel (taxi) 


Media 


Identify media contacts. Will develop 
storylines, produce and distribute articles, 
set up interviews and monitor the media. 


Sept. / Oct. '95 
to Census Day 


* Press Releases 

* Articles 


local travel (taxi) 


Maintain contact with Collections Project 
to anticipate or respond to issues. 


Ongoing 






Special Groups 


See Operational Plan for Special Groups (C< 


:ntralized Edit & N 


ational) 




Paid Advertising 


Will determine slow return areas and 
design and distribute radio advertisements, 
print advertisements and posters. 


Oct. '95 to 
Census Day 


* Articles 

* Advertising copy 


local travel (taxi) 

Price of advertising 
to be determined. 



Statistics Canada, Tunney's Pasture, 
Ottawa, Ontario, KIA 0T6 



Statistique Canada, Pare Tunney 
Ottawa (Ontario), KIA 0T6 




Programme de communications du Recensement de 1996 



Cadre strategique 



Controle centralise 



Octobre 1995 



1^1 



Statistics Statistique 
Canada Canada 



Canada 



Programme de communications du Recensement de 1996 
Cadre strategique 



Controle centralise 



Introduction 

Dans le cadre du Recensement de 1 996, 1'Essai du controle centralise aura pour mandat de 
promouvoir le recensement dans dix circonscriptions electorales federales de Test de I'Ontario 
(voir annexe A). On testera dans cette region une methodologie qui consiste a poster les 
questionnaires aux menages, au lieu de les distribuer par I'entremise de recenseurs. 

Le present cadre strategique indique comment le Programme de communications du recensement 
s'y prendra pour sensibiliser les menages de la region du controle centralise a I'importance du 
recensement et pour les encourager a y participer. 

1.0 Mandat 

Le mandat consiste a mettre en oeuvre des activites de communications proactives qui sont a la 
fois creatives et peu couteuses, tout en s'assurant que I'image de marque de Statistique Canada 
demeure positive et non partisane. Le programme de communications s'efforcera de provoquer 
une bonne participation de la part de la population. 

2.0 Message 

Le message du recensement sera essentiellement le meme que celui etant prevu pour le grand 
public, c'est-a-dire que tout le monde doit etre du nombre. Toutefois, le message peut varier 
legerement selon le public. D'abord, le message informera les gens du jour du recensement, le 
14 mai 1996. II soulignera la necessite de remplir le questionnaire et de le retoumer par la poste 
le jour meme. II mettra I'accent sur I'importance et I'utilite des donnees du recensement. 
Finalement, il informera les gens de I'obligation legale de remplir le questionnaire de 
recensement. 

3.0 Cadre strategique 

3.1 Approche 

Le Programme de communications du recensement cherchera avant tout a sensibiliser les 
menages de la region du controle centralise au fait que le 14 mai 1996 sera jour de recensement. 
On s'efforcera egalement de hausser la valeur du recensement a leurs yeux et de les convaincre 
de remplir et de retoumer leur questionnaire. 

3.2 Hypothese de planification 

L'efficacite du cadre strategique dans lequel s'inscrit le programme de communications du 



controle centralise depend des hypotheses de planification suivantes : 

• le programme s'appuiera sur le Programme national de communications du recensement 
et comportera cinq composantes : le parrainage, 1' education, la publicite, les medias et les 
groupes speciaux; 

• on utilisera les outils de communications produits pour le programme national; 

• on maintiendra une etroite collaboration avec le Projet de la collecte de 1996 afm de 
regler les preoccupations ou les problemes qui relevent du Programme des 
communications; un agent de communications du recensement travaillera au bureau de 
district pour faciliter cette collaboration avec la Collecte; 

• on entreprendra seulement les activites qui, selon les previsions, seront menees en 2001 . 

4.0 Composantes du programme 

4.1 Parrainage 

On demandera aux organisations ayant un grand nombre d'employes ou de clients de parrainer le 
recensement. Par le biais d'une lettre signee par le chef du recensement, on communiquera avec 
les organisations suivantes : 

• les entreprises privees; 

• les municipalites; 

• les associations. 

Les associations nationales ayant leur bureau principal dans la region de la capitale nationale 
recevront une lettre signee par le statisticien en chef ou le chef du recensement. L'equipe des 
Communications du recensement a Ottawa se chargera de soUiciter I'appui de ces groupes. 

4.2 Education 

Lorsqu'on s'adressera aux conseils scolaires, on fera la promotion de la Trousse de I'enseignant. 
On ciblera les enseignants en franfais langue seconde et en anglais langue seconde, car leurs 
eleves sont susceptibles d'aider leurs parents qui ne parlent ni fran9ais ni anglais a remplir leur 
questionnaire. On demandera egalement aux conseils scolaires de promouvoir le recensement 
aux enseignants et aux employes. 

On demandera aux universites et colleges de promouvoir le recensement aux employes, aux 
etudiants, aux enseignants et aux associations des anciens en utilisant des encarts, des articles et 
d'autres outils de promotion. 

4.3 Publicite payee 

Apres la joumee du recensement, on diffusera des publicites payees dans les regions ou le retour 
par la poste se fait au ralenti. 



Avant la joumee du recensement, on ciblera, avec I'aide du Prqjet de la collecte de 1996, les 
regions ou le retour par la poste pourrait se faire au ralenti. On se preparera a diffuser le message 
de rappel dans ces regions. 

4.4 Medias 

On suscitera I'interet des medias de la region du controle centralise jusqu'au jour de 
recensement. Pour ce faire, on diffusera des articles et des communiques, on organisera des 
interviews avec les medias, on repondra a leurs demandes et on donnera suite aux preoccupations 
qui surgissent au cours de la campagne. 

4.5 Groupes speciaux 

On fera des efforts particuliers pour sensibiliser les groupes speciaux, comme les jeunes, les 
personnes agees, les personnes ne parlant ni franfais ni anglais et les personnes ayant une 
incapacite. On demandera aux associations locales qui regroupent des membres de ces groupes 
de promouvoir le recensement. 

5.0 Evaluation 

L'evaluation du programme de communications du controle centralise sera basee sur des mesures 
quantifiables, notamment le taux de reponse postale, la participation des organisations de 
parrainage, la distribution des outils de communications, la couverture mediatique, le nombre 
d'appels loges a 1' Assistance telephonique du recensement et le respect du budget. 

Sur une base qualitative, le programme de communications du controle centralise sera evalue en 
tenant compte du Programme national et de I'ensemble des programmes regionaux. Si les 
resultats se revelent positifs, le controle centralise sera utilise dans le cadre du Recensement de 
2001. 

6.0 Plans operationnels 

Veuillez trouver ci-joint le plan operationnel pour le controle centralise. 



Annexe A 
Circonscriptions electorates federates de la region du controle centralise 



Ottawa-Centre Carleton-Gloucester 

Ottawa-Sud Stormont-Dundas 

Ottawa-Ouest Glengarry-Prescott-Russell 

Ottawa-Vanier Lanark-Carleton 

Nepean Leeds-Grenville 



Plan operationnel : controle centralise 



Organisation 


Activites 


Date 


Outils de promotion 


Coflt 


Parrainage 

(municipalitds) 


Envoi d'une lettre aux maires, total de 19 
municipalit^s. 

Le suivi comprend des visites et des 
presentations, lorsque c'est possible. On 
demandera aux municipalit^s de faire la 
promotion du recensement au personnel et 
au public avec des outils de promotion 
standard ou faits sur mesure. 


sept. 1995 
oct./nov. 1995 


Tous les outils de 
promotion seront offerts 
aux municipalit^s. 


Deplacement h 
I'exterieur d'Ottaw 
Carleton (location 
d'une auto) 

Hebergement 


Envoi d'une lettre et d'une pochette a 78 
petites coUectivites (villages, cantons, etc.) 


nov./d6c. 1995 


Les pochettes doivent 
inclure au moins : 

• epreuves de reprod. 

• bulletin 

• encarts 

• articles 

• affiches 

• proclamations 

• carte de visite et bon de 
commande 




Parrainage (conseils 
scolaires) 


Envoi d'une lettre a 13 conseils scolaires. 


sept. 1995 


• epreuves de reprod. 

• bulletin 

• encarts 

• articles 

• affiches 

• conf^renciers 


Deplacement local 
(taxi) 


On demandera aux conseils scolaires de 
promouvoir le recensement aux employes. 

Lorsqu'on rend visite h un conseil scolaire 
k I'ext^rieur d'Ottawa, on essaie du meme 
coup de visiter la municipality et d'autres 
groupes. 


oct. 1995 au 
14mai 1996 


Deplacement / 
hebergement 
(voir municipalites) 


Parrainage 

(entreprises privees) 


Envoi d'une lettre ^ 45 entreprises. 


sept. 1995 


Tous les outils de 
promotion seront offerts 
aux entreprises. 


Deplacement local 
(taxi) 


Suivi, par telephone lorsque c'est possible, 
et distribution du materiel. 


oct. 1995 au 
14mai 1996 


Parrainage 

(associations) 


Voir le plan operationnel pour les associations (controle centralist et programme national). 


Education 


On informera les conseils scolaires de 
I'existence de la Trousse de I'enseignant. 
On ciblera les enseignants en fran9ais 
langue seconde et en anglais langue 
seconde. 


oct. 1995 au 
14mail996 


• Trousse de I'enseignant 

• conf^renciers 


Deplacement local 
(taxi) 


Madias 


On identifiera les personnes-ressources 
dans les madias. On trouvera des idees 
d'articles, on en produira et distribuera, on 
organisera des interviews et on effectuera 
la couverture mediatique. 


sept. /oct. 1995 
au 14mai 1996 


• communiques 

• articles 


Deplacement local 
(taxi) 


On maintiendra un contact avec le Projet 
de la collecte afin de prdvoir les probldmes 
et d'y faire face. 


en cours 




Groupes sp^ciaux 


Voir le plan operationnel pour les groupes sp6ciaux (controle centralist et programme national). 



icit6 pay^e 


On ciblera les regions oil le retour par la 


oct. 1995 au 


• articles 


D6placement local 




poste se fait au ralenti. On concevra et on 


Hmai 1996 


• textes publicitaires 


(taxi) 




diflusera des publicit^s destinies k la radio 










et aux joumaux ainsi que des affiches. 






Les couts de la 
publicity sont h 
d^terminds. 



Collection Program Programme de collecte 

Communications - Collection Program 

1.0 Background 

One purpose of the Communications program was to provide support for the staff 
involved in the recruitment of staff and the enumeration and follow-up of census 
questionnaires. This involved the provision of general and specific materials targeted for 
the public in the test site and communications advice and editorial services. 

1.1 Liaison / Co-Location 

, One staff person from Census Communications was designated as the liaison person with 
the Centralized Edit team. This function maintained ongoing discussion with Centralized 
edit staff, anticipated and responded to communications requirements. Monthly meetings 
with Centralized Edit began in March, 1995 and continued until April, 1996. 

The Centralized Edit communications officer occupied an office at the District Office one 
day per week from February to April, 1996. Beginning May 1st, this time increased to 
full-time. Having an office and a regular presence in the District Office generated a co- 
operative working relationship between District Office staff and Census 
Communications. Through the liaison officer, field supervisors and enumerators kept 
Communications informed of requests for interviews from the media, reports of the 
census in newspapers and radio, incidents of negative publicity and complaints made by 
respondents. 

The office space in the District Office also acted as a repository for all communications 
materials that were available to the Centralized edit staff 

2.0 Communications Support of Collection Activities 

Table 1 outlines the main collection activities in 1995 while Table 3 outlines the main 
collection activities in 1996 which required support from Census Communications. 



1996 Census Communications Evaluation iivaluation des Communications du Recensement de 1996 



Collection Program 



Programme de collecte 



Table 1: 



1995: Communications support provided for collection activities 



DATE 


COLLECTION 
ACTIVITY 


COMMUNICATIONS SUPPORT 


AliACHMENTS 


Feb. '95 


PRELIST recruitment 


► began work on recruitment poster - PRELIST 




March '95 


PRELIST recruitment 
begins (March 27) 


► completed recruitment poster - PRELIST 


Appendix 1 


General planning 


► 1st of monthly meetings (Task Level - 
Communications / Collections) 




April '95 


General planning 


► monthly meeting 




May '95 


PRELIST activities begin 
(May 12 -June 16) 


► letter produced and sent to police departments of 7 
small urban areas advising them of listing activities 
(all mail-out areas except Ottawa) 


Appendix 2 


General planning 


monthly meeting 




June '95 


PRECANVAS 


► produced recruitment poster 




General planning 


>■ monthly meeting 




July '95 


General planning 


► monthly meeting 




Aug. '95 


PRECANVAS begins 
(Aug. 21 -Oct. 20) 


► letter produced and sent to Ottawa-Carleton 
Regional Police, police advising them of listing 
activities in the Ottawa area. 


Appendix 3 


General planning 


►■ monthly meeting 




Sept. '95 


PRELIST 

(Reconciliation of 

addresses) 

Sept. 18-29 

All mailout areas except 

Ottawa. 


►began to receive calls from public 

►obtained milestone schedule - distributed to 

Advisory Services (no 800 number) 

►Letter sent to Police Departments advising them of 

Prelist verification activities 


Appendix 4 


General planning 


► monthly meeting (Task Level - 
Communications/Collections) 




Oct. '95 


Recruitment (enumeration) 


►began working on ads (at request of Collections) to 

supplement recruitment of census staff (CR's & 

CC's) 

►informed settlement agencies (ethnic/ESL) through 

support program, but informed them of employment 

opportunities with Census Help Line. 




General planning 


►monthly meeting (Task Level - Communications / 
Collections) 





1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Collection Program 



Programme de collecte 



Nov. '95 


Training Manuals 


►reviewed text for Field Supervisors Directives 




Media Relations 


►arranged for Media Relations course for 
Centralized Edit managers. 




Recruitment (Enumeration) 


►review of 4 job posters (enumerators, supervisors, 
office staff) 




PRECANVAS 
(Reconciliation of 
addresses) 
Ottawa area only 
Nov. 20 - Dec. 8: 


►A generic letter of identification was produced for 
enumerators to give or show to reluctant respondents 
during the "Listing" activities; the letter was a 
response to public suspicions about the authenticity 
of the listing activities (especially among seniors, 
who had safety concerns and who did not trust that 
these were in fact STATISTICS CANADA'S 
employees, and did not want to answer the door). 


Appendix 5 


General planning 


►2 meetings (Task Level - 
Communications/Collections) 




Dec. '95 


Recruitment (Enumeration) 


►supplemental recruitment ad referred to marketing 

section 

►recruitment ad to run early to mid March until end 

of May (longer if necessary) 




General planning 


► monthly meeting (Task Level - 
Communications/Collections) 





Table 2: 1996: Communications support provided for collection activities 



DATE 


COLLECTION 
ACTIVITY 


COMMUNICATIONS SUPPORT 


AilACHMENTS 


Jan. '96 


Help Centre 


►decision to establish Help Centre targeting Somali 
community 


Appendix 6 


Help Line 


►investigation of languages for Help Line 




Collectives 


►produced letter and fact sheet for enumeration of 
collectives 


Appendix 7 


General Planning 


►monthly meeting (Task Level - 
Communications/Collection) 





1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Collection Program 



Programme de collecte 





Internal Communications 


►Liaison officer began hours at District Office 
►Presentation to Advisory Services to provide them 
with background on the centralized edit process, an 
overview of the communications program and to 
advise them on where to refer calls that came in 
before the Census Help Line became operational, re: 
Centralized Edit (Jan. 17) 




Feb. '96 


Help Centre 


►meeting with Somali community leaders (re: Help 
Centre / recruitment); District Office Manager 
present. 




Enumeration 


►Submitted draft letter to police depts (enumeration); 
included newsletter in mail-out. 


Appendix 8 


Recruitment (Enumeration) 


►Toll-Free number established for recruitment 




General Planning 


►monthly meeting (Task Level - 
Conraiunications/Collection) 




March '96 


Help Centre 


►Help Centre space confirmed (Billings Bridge 
Plaza); dates under review. 




Internal Communications 


►Presentation to Field Operations Supervisors in the 
District Office to make them aware of the 
communications program, its purpose, available 
promotional materials and to discuss the role of field 
staff with regards to communications. (March 15) 




►March 7 - 29: Liaison 
visits from collections staff 
with collectives 




- 


Recruitment / Media 


►kits with general article on crew leaders sent to 
weekly newspapers in areas where enumerator 
recruitment was low. Second mail-out scheduled for 
April. 


Appendix 9 


General Planning 


►Meetings at Task Level with Collection Planning 
replaced by regular contact with District Office - 
operations. 




April '96 


Media Relations 


►Made arrangements for second media relations 
training for Centralized Edit managers 




Enumeration (Apartment 
Buildings) 


►produced poster & letter for apartment building 
managers 


Appendix 10 


Help Centre (Recruitment) 


►produced recruitment poster for Help Centre Staff 
►Help Centre dates confirmed (May 13, 14, 15) 


Appendix 1 1 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Collection Program 



Programme de collecte 





Enumeration 


►arranged for regional police to discuss high crime 
areas with collections staff during follow-up training. 




Help Line 


►Help Line activated April 1 




May '96 


Help Centre 


►produced tally sheets for Help Centre 


Appendix 12 


Enumeration 


►reminder cards (50,000) sent out by Postal Walk 
►held 2 information sessions for organizations whose 
volunteers assisted clients with forms (Catholic 
Immigration Centre, Gloucester Centre for 
Community resources) 


Appendix 13 


Help Line 


►heavy overflow from busy Help Line 




June '96 


Enumeration 


►produced letter stressing the legal obligations of 
apartment buildings management to co-operate with 
census enumeration (Re: Sections 13 & 32b of Act) 
►telephone follow-up with non-response building 
management 


Appendix 14 



2.1 Recruitment 

In February 1995, "job posters" were developed for recruitment of Pre-List and Pre- 
Canvas enumerator and supervisor positions. The positions were staffed beginning in 
July, 1995. The same posters were used later for the recruitment of District Office staff 
and field staff (Appendix 1). 

Although Census Communications developed advertising copy for print media in areas 
where a shortage of applicants for census positions was anticipated, no recruitment 
advertisements were placed. 

Census Communications also informed ethnic groups and student associations of 
employment opportunities with the Census Help Line. This was done to assist Centralized 
Edit staff in recruiting persons who spoke a third language (Appendix 1 1). 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Collection Program 6 Programme de collects 



1.1 Enumeration of Apartment Buildings 

An apartment poster was produced reminding residents of the census and providing the 
date of their buildings' construction. Since there were no census representatives in the 
mail-out areas to hang the posters, a letter was sent to building managers requesting that 
they display the posters in public areas. The poster and accompanying letter were mailed 
by Centralized Edit on May 1, 1996, to the management of approximately 500 apartment 
buildings (Appendix 10). 

In response to a specific incident in which Canada Post had made an error in the 
automated addressing of questionnaires to an apartment building, a special poster was 
produced for that building, informing residents that their questionnaires were incorrectly 
addressed and to call the Census Help Line if they had discarded the original 
(Appendix 15). 



2.3 Help Centre 

As a result of discussions with community social organizations, the Somali community 
was identified as an ethnic group which required additional assistance if it was to 
participate fully in the Census. A proposal was given to Centralized Edit management 
recommending a Help Centre be established in Ottawa South from May 13 to 15 
(Appendix 6). This was the only Help Centre in the Centralized Edit test area and 
handled 245 inquiries over a three day period. Except for the appointment and training of 
staff. Census Communications carried out all aspects of setting up and running the 
Centre. While the centre was not successful as an outreach tool to the Somali 
conmiunity, it was very useful as an information and referral service and as a general 
public awareness tool. See "Appendix 16 - Help Centre" for a complete report and 
evaluation of the Help Centre. 



2.4 Census Help Line 

Help Line operations were situated in the District Office. Twenty-five phone lines were 
established. Conmiunications provided a list of major ethnic groups prior to the staffing 
of operators to assist Centralized Edit in hiring operators who could respond to calls in 
one of these non-official languages. Table 3 lists the ten major ethnic groups in the 
Ottawa-Carleton region and the languages spoken by Help Line operators. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Collection Program 



Programme de collecte 



Table 3: Centralized Edit Help Line Operators - Languages Spoken 



Ten major ethnic groups 


Non-official languages offered by Help Line 


Arabic 


Punjabi 


Arabic German 


Cantonese 


Serbo-Croatian 


Cantonese Spanish 


Mandarin Chinese 


Somali 


Chinese Urdu 


Persian / Farsi 


Spanish 




Polish 


Vietnamese 





Between May 1 and May 9, 1996, the Help Line was staffed from 9 a.m. to 5 p.m. by one 
operator (in addition to the CHL Supervisor). In the three days prior to Census Day, the 
Help Line received 1,875 calls. Due to the long waiting periods (sometimes more than 30 
minutes), frustrated callers were phoning Advisory Services and the offices of senior 
management with questions and complaints. These calls were referred to 
Communications . 

Help Line operators made extensive use of questions translated into non-official 
languages. Two requests were made for questionnaires in electronic format, one request 
for braille. 



2.5 Field Follow Up 

A letter to apartment buildings whose management refused access to enumerators was 
produced, emphasizing the legal obligations of Statistics Canada to conduct a census and 
of respondents to comply. 

Communications made arrangements with Regional Police to provide Field operations 
with information regarding high crime areas. This was in preparation for the hiring and 
training of field follow-up staff. 

Communications also produced 50,000 reminder cards for delivery to low response areas. 
These were mailed via Postal Walks. 



3.0 Materials 

All materials produced for national use were provided to the District Office for their use 
by field and office staff (particularly Help Line operators). These included multilingual 
materials, questionnaires in alternate formats (electronic, braille), questions (translated, 
large print, electronic), and promotional materials (posters, coasters, bookmarks, etc). 



1996 Census Communications Evaluation 



iivaluation des Communications du Recensement de 1996 



Collection Program 



Programme de collecte 



Table 4: 



Core Materials Provided for Centralized Edit Test 



Materials provided to District Office 


Materials provided to field staff 


Crew Leaders (9) 


Enumerators (160) 


Posters 


"Census Facts" (Binder) 


Multilingual Brochure 


Coasters 


"Written Materials" (Binder) 


Operational Brochure 


Bookmarks 


"Questions and Answers" (Binder) 


Tent Cards 


Tent Cards 


Multilingual Brochure 


Posters 


Window Decals 


Operational Brochure 


List of languages in which questions and brochures 


Inserts 


Single Language Fact Sheets 


were available. 


Teachers Kits 


Questions and Answers "blotter" 




Lapel Pins 


Referral sheet: "What to Do If You 




Census scratch pads 


Get A Media CalF' (Appendix 17) 





In addition to the core materials. Census Communications produced the following: 



a referral sheet was developed and distributed to District Office staff. 

apartment poster / letter 

collectives letter / fact sheet 

recruitment posters: text and masthead (approx. 8,000 landscape) 

letters to police departments 

letter to apartment building management regarding refusal to allow entry by 

enumerators 

Communications produced and printed 50,000 Reminder Cards which were 

mailed by "postal walk" in low-response areas within Centralized Edit. 



At the request of the District Office (Field Operations), a custom tabulation of social data, 
breaking down eight FEDs by Census Subdivisions, was purchased by Communications 
from Advisory Services. The cost was approximately $700. 

Some materials for public consumption were produced in the District Office without 
contacting Census Communications for editing (eg, follow-up letter to collectives; notice 
to respondents regarding large print versions of questions; recruitment poster for crew 
leaders (Appendix 18). 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Collection Program 9 Programme de coUecle 



4.0 Respondent Relations 

Communications responded to a many public inquiries and complaints about the census 
and/or field operations: 

• during the Pre-Canvas and Pre-List periods, when respondents (especially seniors) 
called for confirmation that these were legitimate census operations being 
conducted; 

• during the weeks leading up to Census Day and before the Help Line became fully 
staffed and officially operational, when a considerable overflow of respondents 
calling the toll-free number were not able to reach an operator. These calls were 
being referred from Advisory Services and from senior management; 

• during the two weeks following Census Day, when several hundred calls were 
received from respondents who questioned various aspects of the census; 

• a significant number of calls were also received during the follow-up phase from 
respondents with concerns about the conduct of enumerators and the reverse 
record check operations. 



5.0 Challenges 

The non-presence of Census representatives in the mail-out area and the subsequent lack 
of personal contact with respondents had an impact in the following areas: 

• limited the available information on language requirements of respondents for 
services from the Help Line and much of the onus fell to Census Communications 
to make this determination; 

• required that the communications materials produced for the enumeration of 
apartment buildings and collectives be adapted to reflect the distinct enumeration 
methodology of the test area. They also had to reflect the fact that these materials 
were being mailed and not delivered by an enumerator. Materials such as these 
had to rely solely on the content of letters and attachments to relay the census 
message to respondents, rather than providing support to a verbal message; 

• decreased Statistics Canada's ability to "read the mood" of respondents in a given 
area. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Collection Program 10 Programme de collecte 



Early and ongoing consultation with the Centralized Edit Test staff enabled Census 
Communications to anticipate and respond to the communications requirements of the 
test. However, Census Communications required more planning information at an earlier 
stage to plan this component of its program. For example, documentation for many 
aspects of the project was unavailable until the implementation stage. 

During field follow-up the inexperience of field staff sometimes led to conflict with 
respondents who lodged complaints about rude behaviour by census-takers. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Collection Program H Programme de collecte 

6.0 Recommendations 

• establish a Communications program component to coincide with recruitment and 

address listing activities. This would proactively address respondent concerns 
about activities in their neighbourhoods and would also serve as an early census 
awareness campaign. 

a) Recommendations for Liaison Officer 

• determine the scope of the liaison officer's duties so that they are 
incorporated into the operational and strategic plans of both 
Communications and Collection. 

• should continue to have liaison officer physically located at the district 
office according to availability of staff and regional communications 
requirements. 

b) Reconmiendation for Census Help Line 

• line should be operational starting April 1, 2001. 

c) Recommendations for Absence of Census Representatives 

• special collection and cormnunication strategies are needed for: 

• enumeration of ethnic populations (particularly densely populated 
urban areas); 

• enumeration of collective dwellings and apartment buildings; 

• general reduction in the visibility of Statistics Canada in the 
community at census time. 

d) Recommendations for Census Help Centre 

• establish three help centres (East, Central & West). A mechanism for 
personal assistance is necessary - particularly in mail-out areas where there 
is no contact with respondents by Census Representatives. Seniors, new 
immigrants and persons with disabilities are among the most frequent 
users of this type of service. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Collection Program 12 Programme de collecte 

• Communications should be responsible for: 

• Procuring location(s); 

• Providing the appropriate promotional materials for help centres; 

• Participating in training of staff by presenting a communications 
component during training period. 

• Collection/Centralized Edit should be responsible for all other aspects of 
planning and operating the centre, including but not limited to: 

• Planning and implementing staff training; 

• Staff recruitment; 

• All administrative matters with regards to staffing (eg. staff 
appointment, pay, etc.); 

• Procuring, transporting, installing and removing physical 
requirements such as tables, chairs, telephones, display units, 
signage, etc. 

• Staffing of the centre. 

One communications officer should have the responsibility of overseeing 
the conmiunications component of help centres. 

e) Recommendations for Training of Field Staff 

• investigate the development of a Conununications component during the 
training of collection field staff (Census Commissioners, Crew Leaders, 
enumerators). This component would be given by a communications 
officer and would include a section on sensitivity to various aspects of the 
work. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 




|..|!3^1.pj,» ij.j' I, 



GE N s u s ■ R E c E mm 




1996 CENSUS JOB OPPORTUNITIES 

PREPARING FOR THE 1996 CENSUS: In the next few months, Statistics Canada will be hiring qualified individuals to fill short-term positions as enumerators and supervisors 
to conduct "listing" activities in designated areas. 

THE JOB: "Listing" is an information-gathering process. It requires enumerators to verify that their lists of addresses are accurate. A total of 60 to 70 enumerator positions are 
available, as well as 6 to 8 supervisory positions. 

PERIOD AND LOCATION OF EMPLOYMENT: Listing activities are expected to run between August 21 , 1995 and October 20, 1995 in Ottawa, Nepean, Rockland, Kanata, 
Vanier, Cumberland and parts of Gloucester. Employment dates may vary depending on the position. 



QUALIFICATIONS: 



All candidates must: 



be at least 18 years of age; 

demonstrate an ability to understand written instructions and read maps; 

be able to work full-time (includes evenings and weekends); 

be bilingual in those areas designated bilingual; 

be able to write legibly; 

be active, tactful, conscientious and possess good judgement; 

be a resident of the municipality in which listing will take place; and 

have full-time use of a motor vehicle and a valid driver's licence. 

In addition, supervisors must: • have proven staff management and leadership skills. 

RESTRICTIONS: Enumerators must not be connected with the levying or collection of municipal taxes. 

RELIABILITY: Candidates will be required to consent to the disclosure of personal information for the purpose of a reliability check and to sign a Declaration Regarding 
Criminal Convictions. 









n 



HOURS OF WORK: Successful candidates must attend the training sessions held on the prescribed dates and be available to work full-time immediately following the training 
session. 

REMUNERATION: Supervisors will be paid $12.50 per hour. Enumerators will be paid $9.50 per hour. Applicable deductions will be made in accordance with the various 
regulations. Employees will be reimbursed for job related kilometrage in accordance with the applicable Treasury Board Travel Directive. 

SECRECY: Successful candidates must take an Oath or Affirmation of Office and Secrecy, swearing never to reveal to unauthorized persons any information collected in 
confidence for the 1996 Census. 

FOR MORE INFORMATION: If you meet the above qualifications and wish to apply for a temporary assignment with the 1996 Census, call 951-6815 or toll-free at 
1 -800-850-828 1 . 

(Frangais au verso) 



1^1 ^^^tistics Statistique 






1*1 







t'^t;!^ 



i!-C:ERSEMENT'CENSD 







POSSIBILITES D'EMPLOI POUR LE RECENSEMENT DE 1996 



PREPARATIFS POUR LE RECENSEMENT DE 1996 : Au cours des prochains mois, Statistique Canada va embaucher des personnes competentes pour combler des postes 
temporaires d'agents recenseurs et de superviseurs pour mener des activites de «listage» dans des regions designees. 

EMPLOI : Le «listage» est un mode de collecte d'information qui demande que I'agent recenseur verifie sa liste d'adresses afin de s'assurer qu'elle est exacte. De 60 a 70 postes d'agent 
recenseur sont offerts, et de 6 a 8 postes de superviseur. 

PERIODE ET LIEU DE TRAVAIL : Les activites de listage devraient avoir lieu du 21 aout 1995 au 20 octobre 1995 a Ottawa, Nepean, Rockland, Kanata, Vanier, Cumberland et 
dans certaines parties de Gloucester. La duree de I'emploi peut varier selon le poste. 



QUALITES REQUISES : 



Tous les candidats doivent : • avoir au moins 18 ans; 

etre capables de comprendre des instructions ecrites et de consulter des cartes; 

etre disponibles pour travailler a temps plein (y compris les soirs et les fins de semaine); 

etre bilingues dans les regions designees comme etant bilingues; 

etre capables d'ecrire de fa?on lisible; 

etres dynamiques, diplomates et consciencieux, et avoir un bon jugement; 

resider dans la municipalite oii le listage se deroulera; 

avoir I'usage a temps plein d'un vehicule automobile et avoir un permis de conduire valide. 

Les superviseurs doivent egalement : • faire preuve d'aptitudes pour la gestion de personnel et la supervision. 

CONTRAINTES : Les agents recenseurs ne doivent avoir aucun lien avec la perception ou le recouvrement des taxes municipals. 

FIABILITE : Les candidats devront consentir a divulguer des renseignements personnels pour les besoins d'une verification de fiabilite et ils devront signer une Declaration a I'egard 
de condamnations criminelles. 

HEURES DE TRAVAIL : Les candidats re9us devront suivre des seances de formation aux dates prescrites et etre prets a travailler tout de suite apres la formation. 

REMUNERATION : Les superviseurs recevront 12,50 $ I'heure et les agents recenseurs, 9,50 $ I'heure. Des deductions seront faites conformement aux reglements applicables. Les 
employes recevront une indemnite de kilometrage conformement a la Directive du Conseil du Tresor sur les voyages. 

SECRET : Les candidats re?us doivent preter un serment ou une affirmation d'office et de discretion, jurant de ne jamais divulguer d'information recueillie a titre confidentiel en vue 
du Recensement de 1996 a des personnes non autorisees. 

RENSEIGNEMENTS COMPLEMENT AIRES : Si vous possedez les qualites susmentionnees et souhaitez faire une demande d'emploi temporaire pour le Recensement de 1996, 
veuillez composer le 951-6815 ou, gratuitement, le 1 800 850-8281. 

(English on reverse) 



y^^ 



ll*l 



■ ^1 statistics Statistique APPENDEt/APPENDICE 2 

■ "■ Canada Canada 



Ottawa, Canada 
K1A0T6 



May 9, 1995 



Acting Chief Carl Johnston 

City of Cornwall Police Department 

P.O. Box 875 

Cornwall, Ontario 

K6H 5T7 



Chief Johnston: 



I am writing to advise you that between May 12, 1995 and June 16, 
1995, Statistics Canada staff will be conducting a door to door listing of addresses 
in your area. This will require contact v.iui some occupants to verify addresses. 
This activity is being conducted in preparation for the 1996 Census. It ensures that 
all addresses are identified and included when the census questionnaires are 
distributed through the mail. 

All Statistics Canada stafif cany identification visibly on their 
person. However, should you wish to confirm the identity of an enumerator or if 
you require additional information regarding this matter, do not hesitate to contact 
\filena Zelenbaba, Statistics Canada, 6 1 3-95 1 -68 1 8. 



Sincerely, 




Guy] 

Prelist Manager 



Canada ® 



1^1 



statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A0T6 



Le 9 mai 1995 



Monsieur Michel Denis, directeur 
Surete municipale de Hawkesbury 
419, boul. Cartier 
Hawkesbury (Ontario) 
K6A 1Z9 



Monsieur, 



Par la presente, je desire vous aviser que du 12 mai au 16 juin 
prochain des employes de Statistique Canada procederont, de porte en porte, a un 
listage de toutes les^dresses de votre secteur. Dans certains cas, une verification 
de I'adresse avec les occupants sera n^cessaJe. Cette activite est menee dans le 
cadre du Recensement de 1996. Elle nous permet de nous assurer que toutes les 
adresses auront ete identifiees et inscrites lorsque les questionnaires de 
recensement seront envoyes par la poste. 

Tous les employes de Statistique Canada portent, de &9on tres 
visible, une carte d'identite. Toutefois, si vous desirez confirmer I'identite d'un 
agent recenseur ou obtenir de plus amples renseignements au sujet de cette 
activite, n'hesitez pas a communiquer avec Milena Zelenbaba, Statistique Canada, 
(613)951-6818. 

Je vous prie d'agreer. Monsieur, I'expression de mes sentiments les 
meilleurs. 




GuyParent 

G^rant du listage preliminaire 



Canada ® 



\cting Chief Carl Johnston 

[;:!ity of Cornwall Police Department 

^b. Box 875 

Zomwall, Ontario 

K:6H STVe^MELD 

:hief Johnston: ENDFIELD 

(6 13)^ 933-500OENDFIELD 

ENDREGORD 



Acting Chief Douglas Labron 

City of Brockville Police Department 

P.O. Box 2050 

Brockville, Ontario 

K6V 6N5ENDFIELD 

Chief Labron: ENDFIELD 

(613) 342-0 127ENDFIELD 

ENDRECORD 



VIonsieur Michel Denis, directeur 

5uret6 municipale de Hawkesbury 

U9, boul. Cartier 

Hawkesbury (Ontario) 

K;6A lZ9ENfDFffiLD 

vlonsieur: K^DFEBLD, 

Pel.: (613) 632-1147ENDFIELD 



Chief Larry Hardy 
Smiths Falls Police Department 
77 Beckwith Street North 
Smiths Falls, Ontario 
K7A 2B8ENDFIELD 
Chief Hardy: ENDFIELD 
(613) 283-4141ENDFffiLD 
ENDRECORD 



Zhief Earl Johns 

i^arleton Place Police Department 
5 Coleman Street 
!!arleton Place, Ontario 
C7C 4N9ENDFIELD 
:hief Johns: ENDFIELD 
613) 257-2323ENDFIELD 
NDRECORD 



Chief Fred Lee 

Perth Police Department 

80 Gore Street East 

Perth, Ontario 

K7H 1H9ENDFIELD 

Chief Lee: ENDFIELD 

(613) 267-31 3 lENDFIELD^ 

ENDRECORD 



:hief Claude Brett 
ananoque Police Service 
75 South Street 
jananoque, Ontario 
7G lAlENDFIELD 
:hief Brett: ENDFIELD 
513) 382-4509ENDFIELD 
iNDRECORD 



APPENDK/APPENDICE 3 



Chief Brian Ford 
Ottawa-Carleton Regional Police 
111 Lisgar Street 
Ottawa, Ontario 
K2P 2L7 

Chief Ford, 

I am writing to advise you that between August 21, 1995 and October 20, 1995, Statistics Canada 
staff will be conducting a door to door verification of addresses in Ottawa, Nepean, Kanata, 
Rockland, Vanier, Cumberiand and parts of Gloucester. This will require contact with some 
occupants to verify addresses. This activity is being conducted in preparation for the 1996 
Census of Canada. It ensures that all addresses are identified and included when the census 
questionnaires are distributed through the mail. 

All Statistics Canada staff carry identification visibly on their person. However, should you wish 
to confirm the identity of an enumerator or if you require additional information regarding this 
matter, do not hesitate to contact Milena Zelenbaba, Statistics Canada, 951-6818. 

I would be grateful if you would circulate this information to officers on duty during this period. - 
Sincerely, 



Guy Parent, 

Prelist Manager 

Gerant du listage preliminaire 



A:\CENSUS96\COLLECT^STPLIC2.WP 



Staff Sergeant Bob Lyon 

OPP Detachment, Kanata/Ottawa 

937 Terron Road 

Kanata, Ontario 

K2K1X6 



Staff Sergeant Lyon, 



I am writmg to advise you that between August 21, 1995 and October 20, 1995, Statistics Canada 
staff will be conducting a door to door verification of addresses in Ottawa, Nepean, Kanata, 
Rockland, Vanier, Cumberland and parts of Gloucester. This will require contact with some 
occupants to verify addresses. This activity is being conducted in preparation for the 1996 
Census of Canada. It ensures that all addresses are identified and included when the census 
questionnaires are distributed through the mail. 

All Statistics Canada staff carry identification visibly on their person. However, should you wish 
to confirm the identity of an enumerator or if you require additional information regarding this 
matter, do not hesitate to contact Milena Zelenbaba, Statistics Canada, 951-6818. 

I would be grateful if you would circulate this information to officers on duty during this period. 
Sincerely, 



Guy Parent, 

Prelist Manager 

G^rant du listage preliminaire 



Staff Sergeant Brian Carty 
OPP Detachment, Rockland 
Post Office Box 520 
Rockland, Ontario 
K4K 1K6 

Staff Sergeant Carty, 

I am writing to advise you that between August 21, 1995 and October 20, 1995, Statistics Canada 
staff will be conducting a door to door verification of addresses in Ottawa, Nepean, Kanata, 
Rockland, Vanier, Cumberland and parts of Gloucester. This will require contact with some 
occupants to verify addresses. This activity is being conducted in preparation for the 1996 
Census of Canada. It ensures that all addresses are identified and included when the census 
questionnaires are distributed through the mail. 

All Statistics Canada staff carry identification visibly on their person. However, should you wish 
to confirm the identity of an enumerator or if you require additional information regarding this 
matter, do not hesitate to contact Milena Zelenbaba, Statistics Canada, 951-6818. 

I would be grateful if you would circulate this information to officers on duty during this period. 
Sincerely, 



Guy Parent, 

Prelist Manager 

Gerant du listage preliminaire 



APPENDK/APPENDICE 4 



Monsieur Michel Denis, directeur 
Surety municipale de Hawkesbury 
419, boul. Caitier 
Hawkesbury (Ontario) 
K6A1Z9 

Monsieur, 

Par la oresente, je d&ire vous aviser que du 20 septembre au 29 septembre proc^^ 
S^loyfe^ Sititique Canada proced^nt a effectuer un suivi suite au istage d'adresses qui 
rS U^^ur le m&ne secteur entre le 12 mai et le 16 juin. Dans cert^cas, une 
v^fiSd^ I'adiesse avec les occupants sera ndcessaire. Cette activity est men^dans le 
cadre duRecensementde 1996. Elle nous permet de nous assurer que toutes 1^^^ 
auront A^ identifiees et inscrites lorsque les questionnaires de recensement seront envoyes par 
la poste. 

Tous les employes de Statistique Canada portent, de feijon ties visible, une carte d'identit^ 
Toutefois, si vous desirez confirmer I'identit^ d'un a^t recenseur ou obtenir de Phi^f^Jf ^^ 
renseignanents au sujet de cette activity, nMtez pas k commumquer avec Midiel Nault, 
Statistics Canada, (613) 951-5749. 

Je vous prie d'agreer, Monsieur, re?q)ression de mes sentiments les meilleurs. 



Guy Parait, 

chef du bureau de district 

District Office Manager 



Chief Claude Brett 
Gananoque Police Service 
175 South Street 
Gananoque,Ontario 
J7G lAl 

Chief Brett, 

I am writing to advise you that between September 20, 1995 and SqDtember 29, 1995, 
Statistics Canada staff will be conducting a follow-up to the listing activities that took place 
in your area between May 12, 1995 and June 16, 1995. TWs will require contact with some 
occupants to verify addresses. This activity is being conducted in prqiaration for the 1996 
Census of Canada. It ensures that all addresses are identified and included when the census 
questionnaires are distributed through tiie mail. 

All Statistics Canada staff cany identification visibly on their person. However, should you 
wish to confiiTO the identity of an enumerator or if you require additional information 
regarding this matter, do not hesitate to contact Michel Nault, Statistics Canada, 951-5749. 

I would be grateful if you would circulate this infcMmation to officers on duty during this 
pedod. 

SincCTely, 



Guy Parait, 

District Office Manager 

dief du bureau de district 




Statistic Canada, Tunney's Pasture, 
Ottawa, Ontario, Kl A 0T6 



Starisdque Canada, P^cTLmney APPENDK/APPENDICE 

Ottawa (Oniano), Kl A 0T6 



CENSUS'RECENS 




November, 1995 



Novembre 1995 



Dear Resident: 



Madame, Monsieur, 



The next Census of Canada is May 14, 
1996. 



Le prochain Recensement du Canada aura 
lieu le 14 mai 1996. 



Statistics Canada is currently checking 
addresses in your neighbourhood to 
ensure that you receive your 1996 
Census questionnaire. 

It is possible that a Statistics Canada 
employee has already asked you about 
your address, postal code or the number 
of dwellings in your building. However, 
it is necessary to check a sample of 
addresses against our initial list, to 
ensure complete accuracy of information. 

If you have any questions or if you would 
like more information about 1996 
Census activities currently underway, 
please contact Mr. Michel Nault, 
Statistics Canada, (613) 951-5749. 

Statistics Canada appreciates your 
co-operation in this important matter. 



Statistique Canada procede actuellement a la 
verification des adresses de votre quartier 
pour s' assurer que vous recevrez votre 
questionnaire du Recensement de 1996. 

II est possible qu'un employe de Statistique 
Canada vous ait deja demande votre adresse, 
votre code postal ou le nombre de logements 
dans votre immeuble. Nous devons toutefois 
verifier un echantillon d' adresses de notre 
liste afin de nous assurer que 1' information 
qui s'y trouve est exacte. 

Si vous avez des questions a propos des 
activites menees dans le cadre du 
Recensement de 1996, veuillez 
communiquer avec Monsieur Michel Nault, 
Statistique Canada, au (613) 951-5749. 

Statistique Canada vous remercie de votre 
collaboration a cet important projet. 



Guy Parent 
District Office Manager / Chef de bureau de district 



1^1 



Statistics Statistique 
Canada Canada 



Canada 




Statistics Canada, Tunney's Pasture, 
Ottawa. Ontario. Kl A 0T6 



Stansdque Canada, Pare Tunnc7 APPENDIX/APPENDICE 



Ottawa (Ontario), K1A0T6 



"^vf^m^: 



CENSUSffiENSEMM 




Proposal for 1996 Census Help Centre - Ottawa South 

February 26, 1996 



Background 



Purpose of Centre 



Location 

Dates of Operation 
Hours of Operation 
Staffing 



Space Requirements 



Publicity 



Tuesday, May 14 1996 is Census Day. On that day, every person residing in Canada will 
be asked to "Count themselves in" by completing a census questionnaire and mailing it 
back to Statistics Canada. 

By law, every household in Canada is required to complete a census questionnaire. A toll- 
free, census help service has been established to assist people who need information when 
filling out their questionnaire. Operators who speak languages other than English or 
French will be available to help callers. 

Help Centres respond to inquiries from persons who are newcomers to Canada, who speak 
neither official language, who are illiterate or who, for other reasons, require assistance in 
completing their questionnaire. 

In Ottawa-South, there appears to be a need to address the high concentration of recent 
Somalian immigrants, many of whom are illiterate in their mother tongue and who also do 
not know English or French - the languages of the Census questionnaire. 

To be determined. Two suggestions include the South East Ottawa Centre and Billings 
Bridge Plaza. 

To be determined. Initial estimates are May 11 to May 16. 

9 a.m to 9 p.m. (depending on location) 

Statistics Canada will hire and train qualified candidates from the community. Language 
qualifications for these positions will include the ability to speak English, French and one 
other language. Ideally, the help centre should be staffed at all times by at least one person 
whose third language is Somali. 

Space for a table and display area, a private area for completing questionnaires and if 
possible, a telephone hook-up. 

Community newspaper, posters in the area, community centres, the Census Help Line. 



1^1 §^3t>s^'<^s Statistique 



Canada Canada 



Canada 



APPENDK/APPENDICE 7 



Soxifiia r-m-th Tmnor'i Runirc. 
Ot><«a.&itjiii^ KIA0T6 



Sotuoiiue CaniJa. Psc Tufuiey 
Olcm(Oncani).KIA0T« 




March 11,1996 



Dear Sir/Madam: 

The next Census of Canada will take place on Tuesday, May 14 1996. The census is 
i^anada's largest and most comprehensive survey. It is unique because it is the only source of data 
ivailable; in a standardized fonnat for all small areas and all residents of Canada. Census data are used by 
he public and private sectors to plan community services and for the allocation of funding. 

In March or April, 1996, a Statistics Canada representative will be contactmg you to make 
rrangements for the enimieration of residents in your establishment , known as a collective:dweliing. The 
ttached document provides detailed information about the process Statistics Canada will follow to 
^nduct the census, particularly as it pertains to collective dwellings. 

A complete enunieration is essential to the success of the 1996 Census. Your assistance in 
nsuring that everyone in your estabhshment is counted would contribute greatly lo this important 
ndeavour. 

Should you have any questions or require further information at this time, do not hesitate to 
)ntact Nick Janna , Field Operations Supervisor-Collective Dwellings at (613) 9^-6690. 

'no 

ncerely. 



iiy Parenj, 
strict 




Statistics Statistique 



r^.onQrJci 



1^1 



Enumeration of Collective Dwellings - 1996 Census 
When is the 1996 Census being taken? 

Tuesday, May 14, 1996 

Who will be included in the Census? 

All residents of Canada, including those who live in collective dwellings. 

What is a Collective Dwelling and how are they being enumerated? 

In March or April, 1996, a Statistics Canada representative will contact administrators of 
collective dwellings by telephone or in person. At that time arrangements will be made for the 
enumeration of residents and staff The following table indicates the types of collective dwellings 
and the method of enumeration which applies to each: 



Non-institutional collective dwellings: hotels, motels, 
tourist homes, lodging and rooming houses, school 
residences and residences for training centres, YMAWCAs, 
missions and hostels, campgrounds and parks, work camps, 
religious establishments and military camps. 


Self-enumeration. Residents complete 
own questionnaires. 


Institutional collective dwellings: children's group homes, 
chronic care hospitals, nursing homes, residences for senior 
citizens, hospitals, psychiatric institutions, treatment centres 
and institutions for the physically handicapped, correctional 
and penal institutions, young offenders facilities and jails. 


Census representative consults 
administrative records for institutional 
residents. Live-in staff complete own 
questionnaire. 



When will enumeration in collectives take place? 

May 13 and 14, 1996. 

Are collective dwellings legally obliged to open their records to Statistics Canada? 

Yes. Section 13 of the Statistics Act requires collective dwellings to permit access to 
administrative records by appointed Statistics Canada employees for the purposes of Census 
enumeration. 

Some of our records contain sensitive, personal information. What about confidentiality? 

Statistics Canada respects and understands the importance of maintaining the highest level of 
confidentiality. 

Section 17 of the Statistics Act requires that only employees who have taken an oath of secrecy 
and who work directly with census data will see the completed questionnaires. Violation of this 



oath results in a fine of up to $1,000 or a jail term of up to six months, or both. 

The Statistics Act also requires that identifiable information be kept confidential. Personal census 
information cannot be given to anyone outside Statistics Canada - not courts, not another 
government, not another person. 

For more information, contact . 



Madame, Monsieur, ^ 

Le prochain recensement du Canada aura lieu le mardi 14 mai prochain. Le 
recensement constitue I'enquete la plus vaste et la plus complete a etre menee au Canada. II 
s'agit de la seule source de donnees disponibles dans un format standard pour toutes les petites 
regions du pays. Les donnees du recensement sont utilisees par les secteurs public et prive pour 
planifier les services a la communaute et pour attribuer des fonds. 

En mars ou en avril 1996, un agent de Statistique Canada communiquera avec 
vous pour etablir les modalites de denombrement dans votre etablissement. Le document ci-joint 
foumit des renseignements detailles sur le processus que Statistique Canada entend suivre pour 
mener le recensement dans les logements collectifs. 

Un denombrement complet est essentiel au succes du Recensement de 1996. 
Ainsi, en nous aidant a voir a ce que tous les residents de votre etablissement soient denombres, 
vous contribuez a I'atteinte de cet objectif. 

Si vous desirez obtenir de plus amples renseignements, n'hesitez pas a 
commimiquer avec moi, au (613) 951-5068. 

Je vous prie de recevoir, Madame, Monsieur, 1' expression de mes sentiments les 
meilleurs. 



Guy Parent 

Chef du bureau de district 



PJ- 



Denombrement des logements collectifs - Recensement de 1996 
Quand le Recensement de 1996 aura-t-il lieu ? 

Le mardi 14 mai 1996. 

Qui sera denombre dans le cadre du recensement ? 

Tous les gens vivant au Canada, y compris ceux qui habitant dans un logement collectif. 

Qu'est-ce qu'un logement collectif et comment est-il denombre ? 

En mars ou en avril 1996, un agent de Statistique Canada communiquera avec les administrateurs 
de logements collectifs pour discuter des modalites de denombrement des residents et du 
personnel de I'etablissement. Le tableau qui suit indique les types de logements collectifs et la 
methode de denombrement qui s' applique pour chacun d'eux. 



Logements collectifs non institutionnels : hotels, motels, maisons de 
chambres pour touristes, pensions et maisons de chambres, residences 
scolaires et residences de centre de formation, refuges, centres d'accueil, 
YM/YWCA, terrains de camping et pares, camps de chantier, 
dtablissements religieux et camps militaires. 


Autodenombrement. Les residents 
remplissent leur questionnaire. 


Logements collectifs institutionnels : foyers collectifs pour enfants et 
orphelinats, h6pitaux pour personnes souflfrant de maladies chroniques, 
maisons de repos, residences pour personnes ag^es, hopitaux, hdpitaux 
psychiatriques, centres de traitement et etablissements pour handicap's 
physiques, etablissements de correction et etablissements p^nitentiaires, 
foyers pour jeunes contrevenants et prisons. 


Le recenseur consulte les dossiers 
administratifs dans le cas des residents. 
Les employes residents remplissent leur 
questionnaire. 



Quand aura lieu le denombrement dans les logements collectifs ? 

Les 13 et 14 mai 1996. 

Est-ce que les logements collectifs sent obliges de permettre I'acces a leurs dossiers a 
Statistique Canada ? 

Oui. L'article 13 de la Loi sur la statistique stipule que les logements collectifs doivent 
permettre I'acces a leurs dossiers administratifs aux employes autorises de Statistique Canada, et 
ce, pour les besoins du denombrement. 

Certains de nos dossiers renferment des renseignements personnels et de nature delicate. 
Que faites-vous de la confidentialite ? 

Statistique Canada accorde la plus grande importance a la confidentialite des renseignements 
personnels. 



L'article 17 de la Loi sur la statistique exige que seuls les employes qui ont prete un seraient de 
discretion et qui travaillent directement avec les donnees du recensement puissent voir les 
questionnaires remplis. Ne pas respecter le serment pourrait entrainer pour I'employe fautif une 
amende maximale de 1 000 $ et une peine d'emprisonnement maximale de six mois, ou I'une de 
ces peines. 

La Loi sur la statistique exige egalement que tout renseignement permettant d'identifier un 
individu demeure confidentiel. Personne a Texterieur de Statistique Canada, y compris les autres 
ministeres et les tribunaux, n'a acces aux renseignements personnels. 

Pour obtenir plus d'information, communiquez avec . 



APPENDK/APPENDICE 8 



Draft Letter to Municipal Police - 1996 Census Activites 
March 8, 1996 



Chief Brian Ford 
Ottawa-Carleton Regional Police 
1 1 1 Lisgar Street 
Ottawa, Ontario 
K2P2L7 

Chief Ford, 

The next Census of Canada is Tuesday, May 14, 1996. 1 am writing to advise you 
of census activities which will be taking place between May and August, 1996. From May 1 to 
1 1, all households and agricultural operations will receive their questionnaires. During the 
months of June, July and part of August, census staff will contact households by phone or in 
person, to verify information on those questionnaires that have been filled in incompletely or 
with ambiguous information, and to collect unreturned questionnaires. 

The enclosed information will assist you, your officers and staff in responding to 
inquiries from the public regarding the 1996 Census. However, should you require additional 
information regarding this matter, do not hesitate to contact Gerry Savage, Statistics Canada, 
(613)990-7883. 



Sincerely, 



Guy Parent, 

District Office Manager 



APPENDK/APPENDICE 9 

Census Press Kits - Centralized Edit 

The kits for centralized edit community newspapers contained the following: 

Letter signed by Dale Sewell 

Census standard article 

Story on local crew leader 

Photo of local crew leader 

Four-page bulletin for the media "The 1996 Census of Canada" 

Fact sheet with local community data 

Focus for the Future - Vol. 10 - number 1 

Focus for the Future - Vol. 10 - number 2 

Focus for the Future - Vol. 10 - number 3 

Focus for the Future - Vol. 10 - number 4 

Short and long Census of Population questionnaires (2A, 2B) 

Census of Agriculture Information (where applicable) 

Reproduction sheets for logo (#305) 




April, 1996 



Siatucici Canada, Tunney's Pasture, 
Ottawa. Ontario, Kl A 0T6 



^'rTA^'tJ'.T^r^ APPENDK/APPENDICE 10 



Ottawa (Ontario), Kl A 0T6 



CfflSUSlC 




Avril 1996 



Dear Superintendant: 



Au \ A la concierge de rimmeuble, 



The next Census of Canada is Tuesday, 
May 14, 1996. On that day, every household in 
Canada will fill in a census questionnaire and mail 
it back to Statistics Canada. 

One in every five units in your building 
will receive the long questionnaire, which asks the 
year the dwelling was originally built. Your 
tenants may ask you for this information. We are 
sending you a poster to help you respond to this 
question. Simply fill in the correct year and post it 
in a public area such as the lobby or mail room. 
Should you receive other questions about the 
census or about the questionnaires that have been 
delivered, please refer these inquiries to the 
Census Help Line at 1-800-670-3388. 



Le prochain recensement du Canada aura lieu le 
mardi 14 mai 1996. Ce jour-la, tous les menages Canadians 
rempliront un questionnaire de recensement et le retoumeront 
par la poste a Statistique Canada. 

Un appartement sur cinq recevra un questionnaire 
complet dans lequel on demande I'annee de construction de 
rimmeuble. Vos locataires pourraient done vous demander 
cette information. Nous vous faisons parvenir une affiche qui 
vous aidera a repondre a vos locataires. Vous n'avez qu'a 
inscrire I'annee de construction de I'immeuble directement 
sur r affiche. Mettez ensuite 1' affiche bien en vue dans 
I'entree de I'immeuble ou pres des casiers postaux. Si vos 
locataires vous posent d'autres questions a propos des 
questionnaires, veuillez leur demander de telephoner au 
1 800 670-3388. 



During June and July, census staff will 
be enumerating persons who have not yet returned 
a census questionnaire. Statistics Canada will be 
contacting you to arrange for access to your 
building during this period. 

Thank you for co-operation in this 
important matter. If you have any questions or 
require additional information, do not hesitate to 
contact Maria Conti at (613) 990-7425. 



Au cours des mois de juin et juillet, le personnel du 
recensement procedera au denombrement des personnes qui 
n'ont pas encore retoume leur questionnaire. Statistique Canada 
communiquera avec vous a ce moment-la pour prendre des 
arrangements au sujet de I'acces a I'immeuble. 

Nous vous remercions de votre precieuse collaboration. 
Pour obtenir plus d'information sur le recensement, n'hesitez 
pas a communiquer avec Maria Conti au (613) 990-7425. 



Sincerely, 



Veuillez agreer I'expression de mes sentiments les 
meilleurs. 



Guy Parent 

District Office Manager / Chef du bureau de district 

1996 Census of Canada / Recensement du Canada de 1996 



1^1 



Statistics Statistique 
Canada Canada 



Canada 



CENSUS '1996 'RECENSEMENT 



A 1996 Census form has 

been delivered to each 

unit in this building* 

The following information will help 
your household answer question H^4: 

(Long questionnaire only) 



This building was originally 
built in 



For more information about the 1996 Census, call 
the Census Help Line: 



1^800^670^3388 



(frangais au verso) 



Statistics Statistique 
Canada Canada 



RECENSEMENT '1996 'CENSUS 



Soyei k nomhml 



Count Yoiirsel/ In! 



Un questionnaire de 

recensement a ete livre a 

chaque appartement de cet 

immeuble* 

tinformation suivante vous aidera a 
repondre a la question H4* 

(questionnaire complet seulement) 

Cet immeuble a ete constmit 
en 



Pour obtenir plus d'information sur le Recensement de 1996, telephonez 
a TAssistance telephonique du recensement, au 



1 800 670-3388. 



(English on reverse) 



Statistique Statistics 
Canada Canada 



1996 CENSUS HELP CENTRE 

THE JOB: Help Centre staff will respond to public inquiries the about the census. Where necessary, staff will assist respondents in completeing their 
questionnaire. 

PERIOD AND LOCATION OF EMPLOYMENT: Office activities are expected to run from May 13, to May 16, 1996. The Help Centre will be located at 
Billings Bridge Plaza. 



QUALIFICATIONS: All candidates must: 



be at least 18 years of age; j^ 

demonstrate an ability to understand written instructions; 2 

be able to work full time (including evenings and weekends); H 

be able to write legibly; 2 

be active, tactful, conscientious and possess good judgement in dealing with the public; S 

must be fluent in English and/or French (oral and written) and another language (eg., Q 

Somali, including knowledge of Arabic script). C 

HOURS OF WORK: Employees must be able to attend the information held on the prescribed date (to be determined) and be available to work six days a Q 

week, a minimum of six hour a day. 9 

t-H 

n 

REMUNERATION: Support staff will be paid $9.50 per hour. Applicable deductions will be made in accordance with the various regulations. W 

(-* 

RESTRICTIONS: Employees must no be connected with the levying or collection of municipal taxes, or with a collection agency. 

RELIABILITY: Candidates will be required to consent to the disclosure of personal information for the purpose of a reliability check and to sign a Declaration 
Regarding Criminal Convictions. 

SECRECY: Employees must take an Oath or Affirmation of Office and Secrecy, swearing never to reveal to unauthorized persons any information collected in 
confidence for the 1996 Census. 



APPENDIX/APPENDICE 12 



CENSUS HELP CENTRE TALLY SHEET / 
TCHE DE CONTROLE DU CENTRE D'AIDE 
RECENSEMENT 

DATE 




CENSUS • 1996 • RECENSEMENT 



PAGE 



OF/DE 



GENERAL INQUIRIES / RENSEIGNEMENTS GENERAUX 



Number of Calls referred to Help Line / 

Nombre de demandes transmlses a I'Assistance 

telephonique du recensement 


Number of Inquiries 
(OTHER THAN QUESTIONNAIRES) / 
Nombre de demandes de renseignements 
(AUTRES QU'UN QUESTIONNAIRE) 


e^-./p.ex.: HHi iHH 


eg: /p. ex. : ffHf iHH 



















































CENSUS HELP CENTRE TALLY SHEET / 
FICHE DE CONTROLE DU CENTRE D'AIDE 
DURECENSEMENT 

Date 



MAY 14 




LE 14 MAI 



CENSUS • 1996 ■ R E C E N S E M E N T 



PAGE 



OF/DE 









QUESTIONNAIRES 




Questionnaires Completed / 
Questionnaire rempli 


Language of Assistance / 
Langue de la personne 


2A 


2B 


Large Print / 
Gros caracteres 


English / 
Anglais 


French / 
Fran^ais 


Somali 


Other (Please Specify) / 
Autres (precisez) 










































































































































■' 



































































































































CENSUS ' 19 

It's not 
too ktel 

If you have 

not yet 

returned your 

census form, 

please 

complete it 

and mail it 

today. 




96 ' RECENSEMENT 

^•^- Unrest pas 
trop tdrd I 

Si vous n'avez 

pas encore 

retoume votre 

questionnaire de 

recensement, 
veuillez le remplir 

et le poster 
aujourd'hui meme. 



Peut^on 
vous aider ? 




Need 
help? 

Call / Composez le 
1 800 670^3388 ^ 




> 






n 
w 



Statistics Canada, Tunney's Pasture, 
Ottawa, Ontario, Kl A 0T6 



Statistique Canada. ParcTunney APPENDIX/APPENDICE 

Ottawa (Ontario), K1A0T6 




June 21, 1996 



ADDRESS 



Attention: Building Management 



During the first two weel<s of May eacii housetioid in your building received a census questionnaire in the mail. 

Statistics Canada now requires access to your building to conduct follow up activities. These activities include verifying 
that vacant suites were truly unoccupied on May 14 and getting information from residents who have not yet returned 
their census questionnaire or have returned an incomplete questionnaire. 

It is our goal to collect the Census from your building with the minimum inconvenience and disruption. 

The bearer of this letter is an employee of Statistics Canada and therefore authorized by the federal Statistics Act to 
collect the Census. 



Section 13 of the Statistics Act states: 
Access to records 

A person having the custody or charge of any documents or records that are maintained in any 
department or in any municipal office, corporation, business or organization, from which information 
sought in respect of the objects of this Act can be obtained or that would aid in the completion or 
correction of that information, shall grant access thereto for those purposes to a person authorized by 
the Chief Statistician to obtain that information or aid in the completion or correction of that information. 



Section 32 (b) of the Statistics Act states: 

Every person who othenwise in any way wilfully obstructs or seeks to obstruct any person employed in the 
execution of any duty under this act is guilty of an offence and liable on summary conviction to a fine not 
exceeding one thousand dollars or to imprisonment for a term no exceeding six months or both. 



Statistics Canada respects the concerns of Canadians regarding the confidentiality of personal information. All of 
the information collected by our representative is legally protected by the Statistics Act. Statistics Canada 
employees are required to swear an oath of secrecy and breaking that oath could result in a fine, a jail terrri, or 
both. All Census Representatives carry authorized cards identifying them as employees of Statistics Canada. 

If you have any questions or concerns, please call 

Thank you for your co-operation. 



Gerry Savage 



■ ^H Statistics Statistique 

■ "■ " Canada Canada 



Canada 




Scacistiqut: Canada, Pare Tunney 
Ottawa (Ontario). Kl A 0T6 



Statistics Canada, Timney's Pasture, 
Ottawa, Ontario, KIA 0T6 



RECENSEMENI 




Le21 juin 1996 
(Adresse) 

A rattention du gestionnaire de rimmeuble 

Au cours des deux premieres semaines du mois de mai, tous les menages de votre immeuble ont regu un questionnaire de 
recensement pas la posts. 

Statistique Canada doit maintenant avoir acces a votre immeuble pour mener des activites de suivl. Ces activites comprennent 
la v6rification des logements vides, pour savoir s'ils etaient vraiment libres le jour du recensement, et la collecte de 
renseignements aupres des locatalres qui n'ont pas encore retourne leur questionnaire ou qui I'ont retourne incomplet. 

Notre objectif est de recueillir les renseignements manquants dans votre immeuble en creant le minimum d'inconvenients. 

Le porteur de cette lettre est un employe de Statistique Canada. II est done autorise par la Loi sur la statistique a proceder a la 
collecte des renseignements. 



L'article 13 de la Loi sur la statistique stipule : 
Acces aux archives 

Una personne ayant la garde ou la charge de docunnents ou archives conserves dans un ministere ou dans un 
bureau municipal, une personne morale, entreprise ou organisation et dont on pourrait tirer des renseignements 
recherches pour les objets de la presente loi ou qui aideraient a completer ou a corriger ces renseignements, est 
tenue d'en permettre I'acces, a ces fins, a une personne autorisee par le statisticien en chef a obtenir ces 
renseignements ou cette aide pour le completement ou la correction de ces renseignements. 



Le paragraphe 32(b) de la Loi sur la statistique stipule : 

Est coupable d'une infraction et passible, sur declaration de culpabilite par procedure sommaire, d'une amende 
maximale de mille dollars et d'un emprisonnement maximal de six mois, ou de I'une de ces peines, quiconque, 
selon le cas: 

b) autrement, volontairement, fait obstacle ou cherche a faire obstacle d'une fagon quelconque a une personne 
chargee d'exercer une fonction prevue par la presente loi. 



Statistique Canada comprend les preoccupations des Canadiens au sujet de la confidentialite des renseignements personnels. 
Tous les renseignements recueillis par nos agents sont legalement proteges par la Loi sur la statistique. Tout le personnel de 
Statistique Canada doit prefer un serment de discretion et quiconque romprait ce serment serait passible d'une amende et d'une 
peine d'emprisonnement, ou de I'une de ces peines. Tous les recenseurs portent une carte d'autorisation les identifiant 
clairement comme 6tant des employe(e)s de Statistique Canada. 

Si vous avez des questions, n'hesitez pas a communiquer avec 

^rci de votre collaboration 



Gerry Savage 



1^1 



Statistique Statistics 
Canada Canada 



Canada 



APPENDK/APPENWCE 15 



THE YELLOW ENVELOPE 

YOU RECEIVED IN THE MAIL RECENTLY 

CONTAINS YOUR CENSUS QUESTIONNAIRE. 

THIS FORM IS VERY IMPORTANT 

AND BY LAW, MUST BE COMPLETED. 

DUE TO A TECHNICAL ERROR, 

YOUR FORM HAD THE WRONG APARTMENT NUMBER ON IT. 

(THE APARTMENT NUMBER STARTED WITH A "1 ", 

SO THAT APARTMENT 51 1, FOR EXAMPLE, WAS LISTED AS 151 1) 

IF YOU THREW AWAY YOUR ENVELOPE 

PLEASE 
CALL THE RESIDENT INFORMATION LINE AT 

230-4739 
AND WE WILL GET YOU A NEW FORM. 
OUR APOLOGIES FOR THIS MISTAKE. 



L'ENVELOPPE JAUNE QUE VOUS AVEZ REQUE 

RECEMMENT PAR LA POSTE CONTENAIT 

VOIRE QUESTIONNAIRE DE RECENSEMENT. 

CE QUESTIONNAIRE EST TRES IMPORTANT ET, 

SELON LA LOI, IL DOIT ETRE REMPLI ET 
RETOURNE PAR LA POSTE. 



EN RAISON D'UNE ERREUR TECHNIQUE, VOTRE NUMERO 
D'APPARTEMENT COMPORTAIT UNE ERREUR. 

(PAR EXAMPLE, LE NUMERO 51 1 PORTAIT LE NUMERO 1511) 



SI VOUS AVEZ JETE VOTRE ENVELOPPE, 

VEUILLEZ COMMUNIQUER AVEC 

LA LIGNE D'INFORMATION DES RESIDENTS, AU 

230-4739 

ET NOUS VOUS FERONS PARVENIR UN AUTRE 

QUESTIONNAIRE. 

NOUS NOUS EXCUSONS DES INCONVENIENTS. 



APPENDIX/APPENDICE 16 

CENTRALIZED EDIT HELP CENTRE 
Report and Evaluation 

Overview During the early planning discussions between Census Communications and Collections 
Planning, it was decided to not establish Census Help Centres in the Ottawa region 
during the 1996 Census. This decision was based on 1991 Census demographics and on 
a general assumption that the size of ethnic populations in the Ottawa area would not 
justify the cost. 

During the course of meetings with ethnic groups, however, there emerged a need to 
target the Somali community with a communications strategy. Since 1991 there had been 
an influx of approximately 10,000 new immigrants from Somalia to the Ottawa region. 
Among this population there was an 80% illiteracy rate in the Somalian language as well 
as in English and French. This is due in part to the oral nature of the culture and in part 
to the fact that the Somali written language is about twenty-five years old. 

The Carlington Community Resource Centre set up a meeting between the 
Communications Liaison Officer, the District Office Manager and staff of the Somali 
Centre for Family Services to discuss the viability of establishing a Census Help Centre 
to help target this ethnic group. As a result of this meeting, a reconraiendation was made 
to the Census District Office by the Communications Liaison Officer and a Help Centre 
was established at Billings Bridge Plaza from May 13 to 15. 

Purpose To assist respondents, particularly those of Somali community, with completing their 
questionnaires and to respond to general inquiries from the public about the census. 

Staffing The Somali Centre provided a list of potential candidates from the Somali community. 

These were forwarded to the District Office and three staff were hired. However, because 
of their limited training (see "Training" below), it was decided to have a communications 
officer at the centre at all times, to assist with general inquiries from the public. 

Training Initially. Census Communications, in conjunction with Collections, planned to provide 
"off-site" training / information sessions to the Help Centre staff as well as to service 
providers from other community organizations which had indicated a willingness to 
assist their clients with completing questionnaires. These sessions were to include 
communications and collections components. However, no collections staff from the 
District Office were available to plan and conduct such training. 

As a result, training of the Help Centre staff was limited to their participation in a one 
day, "Editing for Completeness" portion of the training session for Help Line 
Supervisors. Training was provided only to those three staff hired for the Help Centre 
and did not include Communications staff. 



Location The Somali Centre provided a list of suggested locations in the Ottawa South area, where 
there was the largest Somali population. Billings Bridge Plaza was chosen for location 
and because mall administration offered a high traffic area for three consecutive days at 
no cost. The Centre operated during mall hours, from 9 a.m. to 9 p.m. 



Results 



Questionnaires Completed 2A 


14 


2B 


6 


Total Questionnaires Completed 


20 


Inquiries referred to Help Line 


36 


Action Cards Completed 


21 


Total Inquiries (Including Questionnaires) 


245 


Total Somali inquiries 


12 



Promotion Promotion was limited to: Somali Centre for Family Services informing their 
clientele; the Help Line staff informing respondents. Since only one centre was 
established, it was decided to limit promotion to that area. Raising the profile of one 
centre might create public expectations to have others. Time and resources could not 
accommodate such a demand if it occurred. 



Cost 



3 staff @ $9.00 per hour x 24 hours (3 eight hour shifts) = $648 (Collections) 



Rental of tables & chairs (Lome Murphy Foods) 
$65 (Communications) 

One census communications officer (36 hours) 



Physical space in mall 



= No charge 



Evaluation The centre did not serve the intended purpose. Only 12 inquires were handled in 
Somali, including two questionnaires. This was due in a large part to limited 
promotion of the Centre. 

The centre was, however, successful as an information and referral centre. It raised 
public awareness of the census and responded to 245 inquiries over a three day 
period. Because the centre operated on weekdays, it reached mostly seniors and 
office / mall staff. Inquiries between 6 p.m. and 9 p.m. were minimal and the centre 
could have closed during those hours. 



Challenges 



Some time was spent determining the legal implications of signing a lease agreement 
with Billings Bridge Plaza because the agreement contained a clause requiring the 
Statistics Canada to carry liability insurance. Since the federal government does not 
carry such insurance, the lease agreement was signed but a letter was drafted, 
indicating the federal government's liability in cases. Both the lease agreement and 
the letter appear at the end of this report. 

Because the establishment of a Help Centre was agreed upon rather late in the 
program, and because Collections Planning and Communications had previously 
determined there would not be Help Centres in the region, there were insufficient 
resources available from the District Office to properly plan and implement the 
centre. However, once the commitment to the Somali community had been made. 
Statistics Canada was obliged to proceed with the Centre. With the exceptions of 
hiring and training staff. Census communications assumed complete responsibility 
for operating the centre. 



SHOPPING CENTRE: BILLINGS BRIDGE PL^ZA 

^"^ 2277 RIVERSIDE DRIVE, SUITES 208 

OTTAWA, ONTARIO K1H 7X6 

TEL: 613-73M2595 

FAX: 613-733-7233 

1. EXHIBITOR: _2Sk<iS^ ( f^ >, V (\^\ 

2. ADDRESS: __ 



3. TEL: 



C>i 



\'j\ ■ io]-y^ f'At^i 



A. COMT^rTM^M'=- ~^^-.v^-r\ ~\^(-'^r m ^rVH^^:. . OX.. 



5. EXHIBIT SET-UP DATE: _jnna,<^ L3 L f^ •^r^-7->cVo . > ^ ] 

6. EXHIBIT REMOVAL DATE: H-^o , a. ll^ ^ > •■ vri-uv .rV...^ 

7. LOCATION: ^-^ ^^-^^ ^. .^ .-^'^ ' "^"^^^"^ ^^ rsf^-'^-^M 

8. AREA: " 



9. SPECIAL REQUIREMENTS: 

10, CHARITY REGISTRATION NUMBER: 

FEE: Prices are hlatjet^rino'the Christmas Period 

Per week (M0iT'-''sunday) /oo.OO payable to Entpilirise Pr/perry Groy6 - S102.50 payable to the BBP 
MerchantsVAssoclatlon. GST included in price. / / / vAv -^ 

Per dayAMon - Wed. &/sun) $140.50 (Entefprise) * %a/aO (EBP Mercn. Assoc) 
(Thurs/ Sat) $195.00 (enterprise) + $41^ (BBP Meroh. Assoc ^^ 

Thre/consecutive DayL Mon - We/S457.25 (EntetWiseJ/isi.OO (EBP Mercn. Assoc.) 
Thu/? - Sat : 5617.75 (Enterprise) vis 1.00 (BBP MerchrAssoc.) 
GST included in all pricedl y ^ ^^ ^^^„^ ^^r,^<r-r 

PAYABLE IN ADVANCE BY-eiTHER CERTIFIED CHEQUE/MONEY ORDER/BANK DRAFT 



11. Payment due date: 



,r anjl-actively 



13. The only permitted hours for use of the area are as follows: 
Mon.. Tues & Sat: 9:30 AM - e:Q &i»M- 
Wed - FrI: 9:30 AM - 9:00 PM 
Sunday: 12 NOON - 5:00 PM 

Effective December 1st, 1995 (Extended Christmas Hours begin) 
Monday - Saturday: 9:30 AM - 9:00 PM 
Sunday: 12 NOON • 5PM 



\ 



-2 



„ The above naned pa«,es, v..h » lease space .™.J;»P.se Prope^y Group » ca^n- on business 
as descnbed in No. 12. for the period denned .n No. 5 above. 

,5.TneUnd,ord.a,.e™ina,e«sLea«,...^ 

rrp^^rnSrre^.i.ota:s^^^ 

,e, Exnlb«or agrees » remove a, .s '^;^'f^^,X°^'^'^^-^%::::rc:Z:^^,^'l 
r-e'r r^r S r5oTrr;enr.eer 3:1 01 e..p.en. bv -- Landlord In sucn 
manner as the Landlord may decide. 

,7 The above named partydes) agrees .0 .ndemni^ ,be Landlord for ^^V ^'^'^-^^protlrand 
'ny pirson or property damage »hlch is In any «ay -™«;^ * a^'^' om rehenslve public liability 

Tep'r^IenrrcSolra^nS^^^^^^ 

L Kr=risrr^Se:^rt:e^.^?=rs;r^^^^^ 

Management. 

,.. The only signage permlned will be ma. *n IS a„aobed»^^^^^^^ 

removed. 

20 The Exhibitor will have the necessary perm»s. retail sales tax intormaton, etc. Sa« documentation 

rf have to be presented upon installation of the display, exhibit or promotion. 

2,. The Exhibitor shall provide all tables. fa'-„=f "£^/, .tdan^ySSi?^ 
Tbrpiac:^ SU«^tire%rn?piranyr 1::: U^ol^r.^ 

forbidden. 

a2. NO microphones, loud speakers, radio, -«v'-^'--. »J« '^^ ^ ^Tl^^^lS-^!^^ by 

-Sro^ I'MZ'^SZrS^^'^^^^^TS::.'':^,^'^'^^ S^.^ centre or its 

merchants. 

23. The Exhibitor shall not assign or transfer this Lease nor sublet any part of the Premises with a third 
party without the Landlord's consent. 

24. There are no provisions or understandings concerning th'^ Lease which are not included In writing in 

this Lease. „ ■ * «. 

in agreement with the above, we hereby affix our signatures. 

(fuRE^ ^ ^ Per: Enterprise Property Group 




Statistics Statistique 
Canada Canada 

Ottawa. Canada 
K1A 0T6 



April 29, 1996 



Ms. Deborah Rae 

Billings Bridge Plaza 

Enterprise Property Group 

2275 Riverside Drive East, Suite 208 

Ottawa, Ontario 

KIH 7X6 

Dear Ms. Rae: 

Further to the short term lease agreement between Enterprise 
Property Group (herein after called the Licensor) and Statistics Canada (herein 
after called the Licensee) for space at Billings Bridge Plaza during the period of 
May 13 to May 15, 1996, please consider this letter as confirmation of liability 
insurance. 

It is the policy of the Government of Canada that the Crown self- 
underwrites all risks "nder its control. It therefore, does not purchase commercial 
liability insurance. 

The Licensee (Statistics Canada) \\ill defend, indemnify and hold 
the Licensor, the Manager, and the Owner(s) of Billings Bridge Plaza harmless 
fi'om any claims, demands, liabilities, judgements, awards, fines, liens, losses, 
damages, expenses, charges or costs of any kind or character (including actual 
legal fees and court costs) arising directly or indirectly from Licensee's use of the 
License Area or in coimection with the Licensee Area including claims caused by 
the negligence or wrongfiil acts of Statistics Canada, its employees or agents. 



Thank you for your co-operation. 




^ayneR. Smith 
Director 
Communications Division 



C E N S n ■ 1 9 9 6 ■ R E C E .\ S E M E N T 



Canada 



In? ~ ▼ Rnw 



Count Yourse^ In! '^ Soyn du nombre, 




APPENDK/APPENDICE 17 





C E N S t S • 19 9 6 • R E C E N S E M E N T 



What to do if you get a n 

Etapes a suivre si vous r 
un appel des medias 



Take down some basic information following these guidelines: 
Prenez en note les renseignements suivants : 



M6dia / Type of Media: 



Reporter's name : 
Nom du journaliste : 



oT.V./T6l6vision 

□ Radio 

D Print / Imprim^ 



□ Live / En direct 

□ Taped / Enregistreme 



Mame of Station / Publication : 
Mom de la station / publication : 

Telephone : 

vl" de telephone : 



Fax: 

N° de telecopieur : 



Vhat is the subject of the interview? (Be as specific as possible) 
>ujet de I'entrevue (pr^cisez) 



/hat's the deadline? (time & date) 
cheancier (heure et date) 



Tell the reporter that a Census 
Communications officer will get back 
to them shortly. 

^efer the above information to one of 
he following Census Communications 
staff: 



Dites au joumaliste qu'un agent de 
communications du recensement lui 
telephonera sous peu. 

Ensuite, remettez Pinformation ci-des 
un des agents de communications si 



}avid Oesormeaux 

.ilia Trombetti 
ohanne Beckstead 



951-6127 
990-0714 
951-1981 
951-1661 



(RH Coats Building / immeuble R.-H.- 
(District Office / bureau de district) 
(RH Coats Building / immeuble R.-H.- 
(RH Coats Building / immeuble R.-H.- 



Fax / Telecopieur : 951-0930 



APPENDK/APPENDICE 18 



1*1 



Statistics StaUsticiuB 
Canada Canada 

Ottawa. Canada 
K1A 0T5 



NOTICE 

Dear Sir/Madam: 

Recently a census representative contacted you in regard to 
the enumeration of your collective dwelling. As mentioned 
during the telephone liaison, we are sending you a List of 
Duties related to your collective dwelling. 

Before May 14, a census representative will contact you again 
to discuss further your involvement in the enumeration 
process. 

We would like to thank you for your participation in this 
project. 



AVIS 



Mon s i e u r/Madame 



Vous avez r^cemment 4te contact^(e) par un repr^sentant du 
recensement au sujet du denombrement de votre logement 
collectif Tel que mentionne, nous vous faisons parvenir la 
liste des taches pour votre type de logement collectif. 

Un representant du recensement vous contactera ^ nouveau afin 
de discuter. plus en details, votre r61e dans le processus de 
ddnombrement et ce avant le 14 de mai. 

Perroettez-nous de vous remercier de votre collaboration. 



Canada ® 




1996 Census of Canada 

LIST OF DUTIES (for the census contact) 



C-011 



Lodging- and Rooming-houses (Code 11) 



The Canadian census is of the "tm-t importance to t^^^^^^^^^ 

v^S and win contribute to the successful completion of the census. 
As the person designated as the census contact, your duties are to 
1, 



2. 



-I * c ^* ♦K^ PnrmJO 1 A bv room or unit number, using one 
Complete Columns 1 to 5 of the Formts) ^ '^ °y/°° 
line per person spending the night of May 13/1 4. 

Z'-iTfotc^ro'a,'' Thtlle, o, Fo?ms 3E.1 and Form. 3 distributed 
must equal the anticipated occupancy of the room. 

pick up and edit the completed questionnaires. 



< no. 



om 



:r:^=£^^ 



<lZXsc. 



cotnpany 



FAXMEMO® 











phone numtw 



Date: 



Number r -^ 
of pages. 7°^ .J 



k^£iU3J3L 



Subject: 



lessage: 



If you encounter any 



Signed: 
difficulties in reading this FAXMEMO*. please contact: 



name 



J L 



phone numtei* 
if different than above 



fS 



n'l ,ri IN(C »lfli>0 



> DOMINION BLOELINE INC. 1687 UPC e9T75402» 




Stniitiquc Conatb, Pare TunncY 
Otuwa(Ontorio).KlAar6 



Statiitia Canada. Tunncy'i pBiiurr, 
Orowa, Ontario. Kl A 0T6 



RECENSEMENTCENSP 



Im 



Dear Sir/Madam, 

Thank you for your recent call to the 
Census Help Line. Enclosed you will find 
the Large print version of the List of Census 
Questions. 

We must stress however that your 
responses must be entered on the 
questionnaire originally delivered to you. 

If you need further assistance, do not 
hesitate to call us at 1-800-670-3388 and we 
will be glad to help you. 

Thanks again for your time and 
cooperation. 



Sincerely, 

The Census Help Line. 



^^mmmim^mmtmimm'mimmmm 



^mmmmmmmmmm 



■ ^ ■ Statistique Statistics 

■ ^ ■ Canada Canada 



Canada 




Slalucics Canada, Tunncy's Pasture. 
Ottawa, Ontario, Kl A 0T6 



Statistiquc Canada. Pare Tunney 
Ottawa (Ontario), Kl A 0T6 



ENSUSlCENSEi 




FORM 734A 
THE 1996 CENSUS: The 1 996 Census is an ofiTicial and complete count of population, housing and agricultural 
operations, and a recording of their characteristics. In other words, the census is a series of questions asked of every 
usual resident and agricultural operator in Canada. These questions, answered for one particular point in time, provide a 
stop-action picture of the Canadian population, housing stock and agricultural activity. In 10 federal electoral districts 
constituting Eastern Ontario, a pilot project is being conducted; in this area a modified collection metholodogy and 
organizational structure will be assessed. 

USES OF CENSUS INFORMATION: 

Administration. Federal, provincial and municipal governments all use census data in order to develop the plans and 

policies to administer public programs. 

Planning. Plans for school construction, housing, water and power supplies, fire protection, location of hospitals, family 
allowances, old age pensions, research programs, manufacturing and sales are often based on census facts. 

Business. Businesses use census infoimation in marketing studies, to determine the best location for new plants and 
branch operations, in plans for capital investment and in any other ways. 

THE JOB: A crew leader is responsible for the organization and enumeration of a geographical area referred to as a 
crew leader area. The job of a crew leader is to train, direct and supervise a team of approximately 10 enumerators 
conducting the enumeration for the 1996 Census of Canada. 

The job requires the crew leader to be industrious, hardworking and committed to the assignment. The experience is 
both a challenging and a rewarding one, offering the individual the opportunity to utilize management, leadership and 
team-building skills. 

The importance of the crew leader's role cannot be overstressed. The person is responsible for the organization and 
successful completion of the enumeration in the assigned census crew leader area. 



QUALIFICATIONS: 
Personal: 



Abilities: 



Candidates must possess the following qualifications: 

• be at least 1 8 years of age; 

• be prepared to work long hours, including evenings and Saturdays, when 
necessary; 

• be able and willing to work on a full-time basis, from March 11,1 996, until July 
19, 1996; 

• be bilingual in those crew leader areas designated as bilingual; 

• be a resident of the crew leader area or live in close proximity; 

• be active, tactful, conscientious and possess good judgement; 

• have full-time use of a motor vehicle and valid driver's licence; 

• must not be connected with the levying or collection of taxes, or with a collection 
agency; 

• demonstrate managerial and supervisory abilities, as well as an ability to 
understand written instructions and to read maps, as measured by a selection test; 



1^1 §t3^<st>cs Statistique 



Canada Canada 



Canada 



Statiscia Canada. Tunney's Pasture. 
Ottawa. Ontario, Kl A 0T6 



Statistique Canada, Pare Tunnoy 
OttaM (Ontario), Kl A 0T6 




organize efficiently and cany out given assignments; 

exercise good judgement in selecting enumerators qualified to do the job; 

train others, and direct and supervise their work; 

show, through work history, an aptitude to undertake such functions; 

DUTIES: • attend training sessions given by a representative of Statistics Canada converting 

all aspects of a crew leader's job; 

gain a thorough knowledge of the crew leader area by reviewing detailed maps, 
verifying assignment boundaries, travelling to assigned areas, and by analysing any 
special characteristics of the population and geography of these areas; 
receive, check and distribute supplies; 

take reasonable care of all documents, maps, and supplies fimiished by Statistics 
Canada and return them immediately upon request; 

recruit suitable enumerators, test their abilities and recommend the most competent 
in accordance with the guidelines provided; 
conduct prescribed training courses to instruct enumerators in the performance of 

their duties; 

establish contact with the management of hotels, motels, and institutions, as well as 

that of some apartment buildings, in preparation for the census; 

monitor the compleUon of home study programs assigned to enumerators to verify 

completion and understanding; 

supervise each enumerator in the district during the field enumeration to ensure the 

work is being done completely and according to procedures; 

follow up cases of non-response (no questionnaire received) and non-cooperation 

(refusals) on the part of the public; 

submit reports to the Field Operations Supervisor at prescribed dates; 

check the assignment returned by each enumerator to ensure that it is complete and 

accurate; 

ensure that assignments which are rejected and followed up are complete and 

n f* curfltc ' 

ensure that all completed assignments are shipped to the District Office as outlined 

in the procedures; 

participate in special studies as required; 

fulfil the requirements of the job to its completion; 

perform other related duties. 

PERIOD AND LOCATION OF EMPLOYMENT: Activities are expected to run between March 1 1 , 1 996 and July 
1 9, 1 996 in parts of Carleton Gloucester, in Leeds Grenville. Stormont Dundas, Glengarry Prescott Russell, Lanark 
Carleton. 

RELIABILITY: Candidates will be required to consent to the disclosure of personal information for the purpose of a 
reliabihty check and to sign a Declaration Regarding Criminal Convictions. 

HOURS OF WORK: Successful candidates must attend the training sessions held on the prescribed dates and be 
available to work full-time immediately following the training session. 



■♦I 



Statistics Statistique 
Canada Canada 



Canada 







Staiistici Canada. Tunncy's Pasture. 
Ottawa. Ontario. K I A 0T6 



Statisrique Canada, Pare Tunney 
Ottawa (Ontario). Kl A 0T6 



J -V- ■;^'^ 



CENSUS'RECENS 




REMUNERATION: Supervisors will be paid $ 1 2.50 per hour. Enumerators will be paid $ 9.50 per hour. 
Applicable deductions will be made in accordance with the various regulations. Employees will be reimbursed for job 
related kilometrage in accordance with the applicable Treasury Board Travel Directive. 

SECRECY: Employees must take an Oath or Affirmation of Office and Secrecy, swearing never to reveal to 
unauthorized persons any information collected in confidence for the Census. 

FOR MORE INFORMATION: If you meet the above qualifications and are interested in applying for a temporary 
assignment with the Census, call 95 1 -68 1 5 or our toll fi-ee number 1 - 800-850 -828 1 for more information. 



■ ^B Statistics Statistique 
1^1 Canada Canada 



Canada 




Statistics Canada. Tunney's Pasture, 
Ottawa. Ontario, KIA 0T6 



CENSUS'I 



Staristique Canada, Pare Tunney 
Onawa (Ontario). Kl A 0T6 




FORM 734A 
LE RECENSEMENT DE 1996: Le recensement de 1 996 est le denombrement officiel et complet de la populaUon. 
des logements et des exploitations agricoles. selon leurs caracteristiques. En d'autres termes, le recensement consiste a 
poser une serie de questions a chaque resident habituel et a chaque exploitant agricole du Canada; Les reponses a ces 
questions toutes foumies au meme moment, permettent d'obtenir un «instantane» de la population canadienne. du pare 
de logements et de Tactivite agricole. Un projet pilote sera mene dans les 10 circonscriptions electorales fed^rales de 
I'Est de rOntario afin d'evaluer une methodologie et une structure organisationnelle nouvelles. 

UTILISATION DES DONNEESDU RECENSEMENT: ^ ■ ^ ^ . 

Administration publique. L' administration federale. les provinces et les municipalites ont toutes besom des donntes 
du recensement pour laborer les plans et les politiques necessaires pour admimstrer leurs programmes d mt6ret public. 

Pianification Les domiees du recensement sont souventa la base des plans etabUs concemant la constniction d'^coles 
et de logements, I'approvisionnement en eau et en electricite, la protection centre les mcendies, le choix de 
I'emplacement des hopitaux, les allocations familiales et les pensions de vieiUesse. les programmes de recherche, la 
fabrication et la vente de produits, etc. 

Affaires Les entreprises utilisent les donnees du recensement dans leurs etudes de commercialisation pour decider de 
I'implantation de nouvelles usines et de filiales, pour planifier leurs projets d'invesUssement et amsi de suite. 

TRAVAIL DU CHEF D'EQUIPE: Le chef d'equipe est charge de I'organisation et du denombrement d'une region 
geographique appelee zone de chef d'equipe. Son travail consiste a embaucher, a former, a diriger et a surveiller une 
equipe de 10 enumerateurs aflfectes au denombrement dans le cadre du Recensement du Canada de 1 996. 

Le chef d'equipe doit etre travailleur. applique et devoue a son travail. II s'agit d'un emploi gratifiant et enrichissant. qui 
domie I'occasion a cette persomie de faire appel a ses competences au chapitre de la gestion. de la direction et de la 
promotion du travail d'equipe. 

On ne saurait trop insister sur I'importance du role de chef d'equipe. C'est a lui que revient la responsabilite de 
I'organisation et de I'execution du denombrement dans sa zone de chef d'equipe. 

CONDITIoiSS DE CANDIDATURE: Le candidat doit posseder les qualites suivantes: 



Qualites personnelles: 



etre age d' au moins 1 8 ans; 

etre dispose a travailler pendant de longues heures, y compris le soir et le samedi, 

au besoin; 

etre pret a travailler a plein temps du 1 1 mars au 1 9 juillet 1 996; 

etre bilingue dans les zones de chef d'equipe designees bilingues; 

resider dans la zone de chef d'equipe ou a proximite: 

etre actif, avoir du tact, etre consciencieux et posseder un bon jugement; 

avoir en permanence -une voiture a sa disposition et detenir un permis de conduire 

valide; 

ne pas etre afFilie avec la levee ou la perception d'impots, ou avec une agence de 

recouvrement. 



1^1 



Statistics Statistique 
Canada Canada 



Canada 



" 




5tari5tics Canada. Tunney's Pasture, 
Ottawa, Ontario, KIA 0T6 



CENSUS'! 



Statistique Canada, Pare Tunney 
Ottawa (Ontario), KIA 0T6 



RECENai 




Aptitudes: • reussir I'epreuve de selection etablissant que le candidal possede des competences 

en matiere de gestion et de surveillance et qu'il est en mesure de comprendre des 
directives ecrites et de lire une carte; 

• etre capable d'organiser et d'executer efficacement le travail qui lui est confie; 

• faire preuve de discemement dans le choix d'enum^rateurs; 

• etre en mesure de former, de diriger et de surveiller d'autres personnes; 

• posseder des antecedents de travail qui demontrent son aptitude a assumer de telles 
fonctions. 

FONCnONS: Les chefs d'equipes seront embauches par le ministre responsable de Statistique Canada et devront 
remplir les tiches suivantes au nom de Statistique Canada: 

assister aux seances de formation donndes par un representant de Statistique 

Canada et portant sur tous les aspects du travail de chef d'equipe; 

se familiariser a fond avec la zone de chef d'equipe en examinant des cartes 

detaillees, en verifiant les limites de la tache, en se depla^ant dans la zone de la 

tache et en analysant les caracteristiques particulieres de la population et de la 

geographic dans la zone; 

recevoir, verifier et distribuer les foumitures; 

prendre soin des documents, cartes et foumitures remis par Statistique Canada et 

les retoumer immediatement sur demande; 

recruter des candidats aux postes d'6numerateur, leur faire subir un test d'aptitudes 

et recommander les plus comp^tents conformement aux lignes directrices foumies; 

donner les cours prevus pour les enumerateurs et I'adjoint administratif en vue de 

leur faire connaitre leurs taches; 

entrer en communication avec la direction d'hotels, de motels et d'^tablissements 

institutionnels, ainsi que de certains immeubles d'appartements en prevision du 

recensement; 

verifier si les enumerateurs ont bien fait les programmes de formation a domicile et 

s'ils les ont compris; 

surveiller chaque enumerateur dans la zone lors du denombrement sur le terrain 

pour s'assurer que le travail est bien termine selon les directives; 

efifectuer un suivi dans les cas de non-r^ponse (aucun questionnaire repu) et de 

non-collaboration (refus) de la part du public; 

presenter des rapports au Surveillant des operations sur le terrain a des dates 

determinees; 

verifier la tache retoumee par chaque enumerateur afin de s'assurer qu'elle est 

complete et correcte; 

veiller a ce que les taches rejetees fassent I'objet d'un suivi afin d'etre completees 

ou corrig^es; 

voir a ce que toutes les taches terminees soient envoyees au Bureau de secteur, 

conformement aux procedures; 



■ jIuI Statistics Statistique 

■ ^B Canada Canada 



Canadai 




Statisrici Canada, Tunney's Pasture, 
Otawa, Ontario, Kl A 0T6 



Statistique Canada. Pare Tunney 
Ottawa (Ontario), K1A0T6 



GENSUSffiENS 




participer a des etudes speciales, au besoin; 

• remplir les exigences du poste jusqu'a la fin de la tache; 

• remplir d'autres taches connexes. 

PERIODE ET LIEU DE TRAVAIL: Les activites devraient avoir lieu du 1 1 mars 1996 au 19 juillet 1996, dans une 
partie de Carleton-Gloucester, dans Leeds-GrenviUe, Stonnont-Dundas, Glengany-Prescott-RusseU, Lanark-Carleton. 

FIABILITE: Les candidats devront consentir a divulguer des renseignements personnels pour les besoins d'une 
verification de fiabilite et ils devront signer une Declaration a I'egard de condamnations criminelles. 

HEURES DE TRAVAIL: Les candidats re5us devront suivre des seances de formation aux dates prescrites et etre. 
prets a travailler tout de suite apres la formation. 

REMUNERATION: Les superviseurs recevront 12,50 $ I'heure et les 6numerateurs, 9,50 $ I'heure. Des deductions 
seront faites conformement aux reglements applicables. Les employes recevront une indemnite de Idlometrage 
conformement a la Directive du Conseil du Tresor sur les voyages. 

SECRET: Les candidats retfus doivent preter un serment ou une afiirmation d'ofiice et de discretion, jurant de ne 
jamais divulguer d'information recueillie a titre confidentiel en vue du Recensement de 1996 a des personnes non 
autorisees. 

RENSEIGNEMENTS COMPLEMENTAIRES: Si vous possedez les qualites susmentionnees et souhaitez faire 
une demande d'emploi temporaire pour le Recensement de 1996, veuiUez composer le 951-6815 ou, gratuitement. 
le 1-800- 850-8281. 



1^1 



Statistics Statistique 
Canada Canada 



Canad; 



Public Relations Relations publiques 



Communications Program - Public Relations 



1.0 Background 

The Communications program for the Centralized edit test had both a Public Relations 
component and a support component for Collection activities. The public relations 
component included: third party support, education, special groups, community events, 
and media. Since the Centralized Edit test area was very much smaller than the area 
normally covered by a regional office, it would have been easy to saturate the area with 
conmiunications information and messages and potentially skew the results. As a result, 
a consistent effort was made to keep activities at a level that could be duplicated in a 
larger area in the 2001 Census. 



2.0 Third Party Support 

The Third Party Support Program was designed to inform the public about the 1996 
Census by utilizing the regular conmiunications vehicles of private and public sector 
organizations. These included: corporations; hospitals; municipalities; and, associations. 
Potential supporters were initially contacted by letter. A communications officer 
foUowed-up with a direct contact either by telephone or in person. 



2.1 Identification of Potential Support - Mailing Lists 

In early 1995, Conmiunications staff researched mailing lists to identify potential 
supporters. Information and lists were obtained from: 

• Directories of corporations {Directory of Retail Chains in Canada (Maclean 
Hunter), Blue Book of Store Operators & Wholesalers, Canadian Business Index 
(MicroMedia Inc.); Canadian Business magazine (Top 500 issue), 1991 Census 
Evaluation Report. 

• Ontario regional office provided Centralized Edit portion of several mailing lists 
including municipalities and Francophone associations. 



1996 Census Communications Evaluation J^valuation des Communications du Recensement de 1996 



Public Relations 2 Relations publiques 

The selection criteria included: the number of employees, clients or members; presence in 
the community; and, participation in the 1991 Census. Once the hsts of potential sponsors 
were assembled, each organization was contacted to verify: 

• name, gender and official title of President, CEO, etc.; 

• correct mailing address of Head Office; 

• preferred official language of correspondence. 

2.2 Initial Contact - Letters 

In September 1995, 77 organizations including businesses, hospitals, universities, 
colleges. Boards of Education and 20 large municipalities (cities and towns) received a 
letter from the Census Manager. In January, 1996, small municipalities (including 80 
townships and villages) received letters from the Census Communications Manager. 
Local corporations and community organizations were contacted directly by a 
communications officer. See Appendix 1 for copies of the letters and lists of recipients. 

There were no national corporations in Centralized Edit test area which received a letter 
from the Minister. As well, no associations were initially targeted for a mail-out. Local 
associations were identified, at a later time, through other communications activities and 
contacted as time and resources allowed. 



2.3 Follow-up to Letters 

In 1991, letters to corporations requested the name of a contact person. Because of time 
delays in obtaining the contact's name, 1996 letters informed the recipient that a 
communications officer would be contacting the organization to discuss the matter in 
more detail. This ensured that each organization was foUowed-up directly and quickly by 
a communications officer. Most organizations agreed to participate in the census once 
they understood the nature of the request that was being made of them. 

Follow-up began in late October and continued into February. It included: calling the 
organization to determine the contact person and discuss the contents of the letter (often 
copies of the original letter had to be provided); and forwarding additional information. 
This step was quite time-consuming since it took some time to reach the person who 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 3 Relations publiques 

would actually be handling the Census file. Often, the letter to the CEO was not passed 
to this person until the organization was contacted by a Census communications officer. 

Special activities such as the hanging of banners, participation in community events and 
speaking engagements required more personal involvement by communications officers. 



2.4 Thank you letters 

Thank you letters were sent to all organizations who helped promote the 1996 Census 
(Appendix 2). The response from large municipalities (cities and towns) was excellent. 
The City of Ottawa and the Regional Municipality of Ottawa-Carleton were particularly 
helpful. 



3.0 Education 

Colleges and Universities were approached twice: once through the administration (letter 
from Census Manager) to promote the census to staff and students and once through 
student councils (direct contact by letter or phone from a Census Communications 
officer). Since the school year finished at the end of March, a special, early order of 
coasters was produced for use in schools pubs. Some materials, such as bookmarks and 
tent cards, became available too late to be used effectively. 

School Boards were approached as educational institutions and as providers of 
community language programs, such as ESL and literacy. Each administrative office 
provided a contact name for its Board's language programs and each program was 
followed up separately. Larger School Boards participated concurrently in several 
community education programs and through these programs were contacted more than 
once. This was an unavoidable overlap and is common among community-based 
organizations. 

Although Hospitals and Boards of Education across Ontario were in the midst of 
funding / restructuring at this time, the support from these sectors was very strong. 
Fourteen of the fifteen school boards in the area distributed 188,877 bookmarks to their 
students. The bookmarks were packaged by Communications and distributed by the 
boards to individual schools. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations £ Relations publiques 



4.0 Special Groups 

"Special groups" targeted by the 1996 Census Communications program included ethnic, 
disabled, seniors, youth, and literacy. 

Municipal governments, school boards and community service organizations provided the 
names of settlement agencies and community resource centres in the Ottawa-Carleton 
region. The RMOC's Master List of Community Organizations was particularly 
useful. 

Contact with these groups was made directly by a Communications officer between 
November, 1995 and April, 1996. Initial contact was followed up with a telephone call, 
an information kit and confirmation of activities. A total of 21 presentations were made to 
ethnic groups, seniors' organizations and youth groups. These include two information 
sessions to assist community centres that were planning "clinics" to help their clients 
complete their questionnaires. 



4.1 Literacy Groups 

More than 100 practitioners in the literacy field were reached through the Ottawa- 
Carleton Coalition for Literacy (OCCL) while other literacy programs were reached 
through school boards and community centres. A special flyer advertising the Adult Basic 
Education Kit was produced for use by the OCCL (Appendix 3). 



4.2 Ethnic Organizations 

Settlement agencies and community resource centres were very pleased to be included in 
Statistics Canada's efforts to promote the census. They understood the importance of 
ensuring that their clients were "counted in" and as the first contact for new immigrants in 
the area, were ideal organizations to reach the intended target groups. At least four 
organizations held clinics to assist their clients in completing questionnaires. Most of 
these organizations did this as a service, much like assisting clients with income tax. The 
multilingual brochure and the accompanying single language fact sheets were popular and 
useful (Appendix 4). 

The Somali community was identified for specific assistance because of its low level of 
literacy (20%). Since 1991, approximately 10,000 new immigrants from Somalia had 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 5 Relations publiques 



arrived in Ottawa with very few able to read or write either English, French or their 
mother tongue. A proposal was made to the Census District Office and a Help Centre 
was established at Billings Bridge Plaza from May 13 to 15. 



4.3 Seniors Organizations 

Although the support from seniors' organizations was good, most programs are 
community-based and have a small clientele. They generally prefer direct contact. 
Although request for speakers from Census Communications were turned down during 
March and April, requests made closer to Census Day were honoured. Over all, a 
somewhat disproportionate amount of time and resources was expended on these 
organizations with minimal hits. 



4.4 Disability Organizations 

Contact was made with the umbrella groups representing disabled persons in the region 
since there were too many small organizations representing groups with specific 
disabilities to contact individually. 



4.5 Constituency Offices - Members of Parliament and Members of 
Provincial Parliament 

Information packages were sent Members of Parliament constituency offices where staff 
were more likely to deal with respondents on a one-to-one basis rather than to the House 
of Commons. In the Centralized Edit area, follow-up calls were made to the constituency 
offices to ensure that the materials they received answered their questions. In addition to 
contacts made by Communications, Members of Parliament in the Centralized Edit area 
were contacted by District Office staff to discuss recruitment. 



5.0 Community Events 

Census Communications partnered with organizers of community events to reach 
participants and spectators with the census message. 

Super Cities Walk for Multiple Sclerosis.- A 14-member Statistics Canada team raised 
$800 in pledges for this April 28 event. In exchange for our participation and 12 mugs to 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 



Relations publiques 



be used as spot prizes, the organizers hung an 8' banner at the starting line. Negotiations 
began about one month prior to the event. An invitation to join the team was issued to all 
census employees and those participating v^'ere given a census T-shirt to wear. In total, 
there were 13,000 participants. 

Mother's Day National Capital Marathon: Held on May 12, this event displayed a 
Census banner, gave away six census T-shirts, and provided space for an information 
table at the Sports Active Expo (6,000 attendees). 

Tour de Quickie: This is an annual event held in May. Communications contacted the 
organizers in April but plans for the event had been finalized already. 



6.0 Results - Third Party Support , Education, Special Groups, 
Community Events 

Of 272 organizations contacted, 160 participated in the census. The largest blocks of non- 
support came from mail-outs to Francophone associations (1 1 non-response of 18) and 
small municipalities (67 non-response of 80 villages and townships). In both cases, these 
organizations received letters only with no telephone follow-up. See appendices 5 and 6 
for details. 



Table 1: Supporters - Private, Public, Education, Special groups and 
Community Events 



Organization Type 


Contacted 


Participated * 


Did Not Participate 


Corporations 


33 


26 


7 


Hospitals 


14 


10 


4 


Colleges & Universities 


6 


6 


~ 


Boards of Education 


15 


14 


1 


Municipalities (Large) 


19 


16 


3 


Municipalities (Small) 


78 


11 


67 


Associations 


28 


11 


18 


Ethnic Groups 


29 


22 


7 


Literacy Groups 


11 


10 


1 


Seniors' Groups 


18 


15 


3 



1996 Census Communications Evaluation 



Evaluation des Communications du Recensement de 1996 



Public Relations 



Relations publiques 



Youth Organizations 


10 


8 


2 


Persons with Disabilities 


3 


2 


i 


Various 


8 


5 


3 


TOTAL 


272 


156 


117 



7.0 Materials 



Most materials were delivered in mid-to-late April. Others, such as inserts and articles, 
were delivered as early as February, depending on the organization's time requirements. 
Hydro companies, for example, required between two and eight months to complete a 
billing cycle. 

Articles, E-Mail messages, inserts, bookmarks and posters were the most widely used 
materials. Bookmarks in particular were very useful as their size and practicality made 
them ideal for distribution to the public at kiosks, customer counters, etc. See Appendix 5 
for samples of support. 



7.1 Displays and Banners 

Displays proved to be a useful and cost effective method of promoting the census to the 
public (Appendix 7). Although there were some problems with banners due to unusually 
bad weather during April (several banners had to be re-hung), they were an effective 
promotional tool. Communications targeted only those sites with high visibility and with 
a few exceptions were able to get approval from all organizations contacted 
(Appendix 8). 



8.0 Media Relations 

A media relations officer located in the Census Communications section was responsible 
for anticipating and responding to media requirements in the Centralized Edit test area. 
The Media Relations Unit supported the efforts of this person but did not provide 
direction. 



Evaluation des Communications du Recensement de 1996 



1996 Census Communications Evaluation 



Public Relations 8 Relations publiques 



8.1 Community Newspaper Press Kits 

Information kits were sent to 86 community newspapers (Appendix 9). The kits were 
specialized and contained pertinent information for each community. For example, a 
distinct story was prepared for each census crew leader in centralized edit and distributed 
to the appropriate media outlets. Most of the newspapers that used the crew leader story 
also used the stock photographs that were provided. Fact sheets with census data down to 
the township level were prepared for 80 townships and cities in the centralized edit area. 
Kits also contained information on the Census of Agriculture. 



8.2 Ethnic Community Press Kits 

In addition to the information sent to the community newspapers, press kits for the 15 
ethnic newspapers in the Ottawa area also included multilingual brochures and fact sheets 
in the appropriate language. Most ethnic media translated the materials provided and 
used it in their papers. 



8.3 Ethnic Electronic Media 

One interview was arranged with the Italian-language program Tele-30 on Rogers Cable 
22. The interview covered confidentiality of information, uses of census data, an 
explanation of the census collections process and was done entirely in Italian. This 
program has an audience of about 30,000 residents of Italian origin in the Ottawa area. 



8.4 Census Stock Footage 

Stock footage prepared for national media was also sent to 16 community stations and 
local affiliates of national media organizations located in the centralized edit area. A 
press kit containing generic materials and a fact sheet with social and economic data 
relevant to the viewing community was sent at the same time. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 9 Relations publiques 



8.5 Radio Media Press Kits 

Press kits were sent to media organizations in the National Capital Region and the 
centralized edit area about one week prior to the distribution of census questionnaires 
(beginning of May) providing information on collection activities over the following two 
week period. 



8.6 Census Day Promotional Radio Visits 

Census Communications officers visited 14 local radio stations in the centralized edit 
area on Census Day morning. Four interviews were confirmed at the time of the initial 
call. Communications officers brought on-air hosts a 1996 Census Mug and a Census 
Cookie provided by Treats Incorporated. Treats supplied the cookies free of charge in 
exchange for the promotional opportunity of a radio mention. Since the visits took place 
during the morning drive-to-work time, a phenomenal number of listeners in the area 
were reminded to fill in and mail back their census forms. The early morning visits set 
the tone and content for the rest of the day's radio programming, as many radio stations 
continued on the census topic and repeated the census message throughout the day. 

Although Census Communications and head office staff at Treats communicated 
extensively to plan for the production and promotion of the Census Cookies at radio 
stations on Census morning, this did not go smoothly. There was a breakdown of 
communication between Treats' head office £ind the store doing the baking and, as a 
result, the cookies were not ready when needed. Treats staff hurriedly baked the cookies 
and placed monograms on the cookies within a couple of hours. The cookies were not of 
professional quality and some of the words were misspelled. 



9.0 Coordination of Activities with the Ontario Regional Office 

Ongoing contact (by telephone or E-Mail) was maintained with the Ontario regional 
office to ensure coordination of activities. This ongoing internal communications served 
several purposes: 

• Ottawa kept its approach to promotional activities in line with those of the Ontario 

regional office which reduced the possibility of skewing the results of the test; 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 10 Relations publiques 

• Prevented duplication. Toronto staff forwarded the Centralized Edit portion of 

provincial lists to Ottawa so that respondents in the Centralized Edit area did not 
receive materials with a message relating Census Representatives. 

10. Census of Agriculture 

10.1 Background 

The purpose of the Centralized Edit program was to make agricultural operators in the 
Centralized Edit area aware of the date and importance of the census and ways in which 
the data are used. The program also encouraged operators to complete their forms 
accurately and promptly, and assured them that their responses were confidential. 

10.2 Third-party Support 

10.2.1 Contacts 

On September 8, 1995, the Manager, Census of Agriculture sent a letter to 18 
agricultural organizations (Appendix 10). These letters asked for their support 
of the 1996 Census of Agriculture communications program. 

From October to December, 1995, Head Office followed up on these letters as 
well as contacting a number of organizations that had not received a letter. 
Between January and May, 1996, organizations were provided with information 
kits (Appendix 1 1) and calendars as well as posters, tent cards, coasters, 
Farming Facts, Focus for the Future, Canada at a Glance, and the quiz Test 
your Knowledge - Agriculture. In some cases, organizations also requested 
custom articles. 

A limited number of smaller organizations were also contacted (March-May 
1996) by telephone, or in person at the Ottawa Valley Farm Show (March 27- 
29, 1996). 



1996 Census Communications Evaluation tvaluation des Communications du Recensement de 1996 



Public Relations 



J J Relations publiques 



10.2.2 Support 



The Ontario Ministry of Agriculture, Food and Rural Affairs supported the 
program in April and May by displaying material in the five agricultural 
representative offices in Centralized Edit, displaying the banner and material at 
Kemptville College and displaying material at Alfred College (Francophone). 
The Kemptville agricultural representative office printed the tip sheet in their 
May newsletter. Five bank branches in Centralized Edit displayed material 
throughout April and May. Both the agricultural representative offices and the 
banks found the tip sheet to be very suitable to promote the census. It was 
straightforward and of direct use to farmers. 

The Eastern Ontario Holstein Club displayed the banner at a dairy sale, in 
Winchester, April 5-6. 

The Farm Safety Association distributed material, April-May, to members in 
the municipality of Ottawa-Carleton. 

The Osgoode Trade and Home distributed material, April 26-27. 

Appendix 12 lists the organizations that provided support for the census as well 
as a description of the support provided. 

All organizations that provided support to the Census of Agriculture received a 
letter of thanks from the Manager, Census of Agriculture (Appendix 13). These 
letters were sent on August 28, 1996. 



10.3 Information booths 

The Census of Agriculture participation in the Ottawa Valley Farm Show (March 27-29, 
1996) was well worth the time and cost. Farmers were able to ask questions and voice 
concerns with the most common concern being the fact that the census was in mid-May, 
one of their busiest times of the year. A Census of Agriculture banner was displayed at 
the Ottawa Valley Farm Show above the entrance to the main exhibit hall. Attendance 
was 23,000. A total of 1,400 calendars and posters (large size) were distributed. 



J996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 12 Relations publiques 

11. Recommendations 

a) Recommendations for Third Party Support 

• use the 1996 mailing lists as the basis for the 2001 lists. 

• list dates and locations of corporate Annual General Meetings and 
conferences, community events and trade shows occurring within 4 
months of Census Day. 

• contact the City of Ottawa and RMOC in the Fall prior to Census 
to set up meetings with department heads to take full advantage of 
the scope of their operations. 

• do not approach small municipalities such as townships and 
villages unless a cost-effective method can be developed to follow 
up on letters. 

• contact Hydro companies at least 10 months prior to Census Day to 
determine billing cycles. 

• see Appendix 9 for recommendations regarding individual 
organizations. 

b) Recommendations for the Education Sector 

• colleges and Universities should be approached through the 
administration (as a corporation to target staff and students) and 
through student councils (to target youth and for recruitment 
purposes.) 

• promotional materials required no later than March 1 to ensure that 
full-time students are reached before the exam period begins. 

• meetings with school boards should include contacts for continuing 
education programs, ESL/FSL programs and administration. 

• community programs of Boards should also be targeted. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 13 Relations publiques 



bookmarks or a similar product should be offered to each school 
board again. Instructions such as'Tlease distribute to students" 
should be included on each school label. 



Teachers Kits should be available in quantities with the 
requirements for mailing lists relaxed. 



c) Recommendations for Special Groups 



contact settlement agencies and community resource centres first, 
followed by the City of Ottawa, RMOC and government programs. 
Community Houses should be contacted if time and resources 
allow. 

contact the Ottawa-Carleton Coalition for Literacy no later than 
January, to anticipate annual conference. 

active seniors' groups are best reached through municipal / 
provincial programs. 

"Shut-ins" are best reached through community support initiatives 
such as Meals on Wheels and Nepean Seniors' Home support. 

disabilities groups should be contacted at least 4 months prior to 
Census but no earlier than January. 

Francophone associations should be included in the first mailout in 
2001 even though they didn't participate in 1996. 

contact community agencies (settlement, resource centres, training 
centres), immigration intake centres (federal government - 
Citizenship & Immigration) to determine languages. 



d) Recommendations for Media Relations 



stock photographs should be included in census press kits again in 
2001. 

press kits for community newspapers should be distributed six 
weeks prior to Census Day, to allow for different 
monthly/bi-weekly/weekly deadlines. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



Public Relations 14 Relations publiques 



local radio stations should be contacted about two weeks prior to 
Census Day, for Census morning visits. An extensive follow-up 
process is also needed, ie. reminder phone calls, fax with 
appropriate information the day before visit, etc. 



Lome Murphy Foods should be approached re: food arrangements 
rather than using corporate supporters such as Treats Incorporated. 



e) Recommendations for Census of Agriculture 



integrate all materials with Census of Population to save time and 
cost. This should include advertising. 

written materials should be available in electronic format. 

program should be fully funded or reduced to the level of funding 
provided. 



1996 Census Communications Evaluation Evaluation des Communications du Recensement de 1996 



1*1 ES? ?S'' APPENDK/APPENDICE 1 



Ottawa, Canada 
K1A 0T6 



September 14, 1995 



Mayor Claudette Cain 
The City of Gloucester 
Post Oflfice Box 8333 
1400 Blair Place 
Gloucester, Ontario 
K1G3V5 

Dear Mayor Cain: 

The next Census of Canada will take place on Tuesday, 
May 14, 1996. I ani writing to enlist your support in a campaign to increase 
awareness of the 1996 Census and to encourage foil public participation. 

The information collected by the Census of Population and the 
concurrent Census of Agriculture provides an accurate portrait of the ever- 
changing face of Canadian society. It is important that all persons living in our 
conununity understand the value of the Census and be motivated to complete their 
questionnaires. The support of The City of Gloucester in bringing the Census 
message to your employees and to the general public would be an important 
contribution to this objective. This support could include activities such as inserts 
in employee pay envelopes, articles in newsletters or proclaiming May 14, 1996 
Census Day. 

David Desormeaux, of Census Conununications, will be contacting 
your office within the next few weeks to discuss various approaches for promoting 
the 1996 Census. Should you wish forther information, please feel free to contact 
David at (613) 951-6127. 

...12 



CENSUS ■ 1996 ■ R E C E N S E \l E N T 



Canada 



In! ' ▼ Wt 



Count Yourself In! '^ Soye^ du nomljre! 



a success. 



I hope that we can count on your support to make the 1996 Census 

Yours sincerely. 





c/c 



Benoit Laroche 
1996 Census Manager 



Mayor Claudette Cain 
The City of Gloucester 
Post OfiBce Box 8333 
1400 Blair Place 
Gloucester, Ontario 
KIG 3V5 



Mr. Peter Clark 
Chairman 

The Regional Municipality 
of Ottawa-Carleton 
Cartier Square 
111 Lisgar Street 
Ottawa, Ontario 
K2P2L7 



Mayor Grant Clark 
The Town of Alexandria 
Post OfiBce Box 700 
90 Main Street South 
Alexandria, Ontario 
KOC lAO 



Mayor Brian Costello 
The Town of Carleton Place 
175 Bridge Street 
Carleton Place, Ontario 
K7C 2V8 



Mayor John Doran 
The City of Brockville 
Post Office Box 5000 
Victoria Building 
1 King Street West 
Brockville, Ontario 
K6V 7A5 



Mayor Ambrose Etmanskie 
The Town of Kemptville 
Post Office Box 130 
15 Water Street 
Kemptville, Ontario 
KOG IJO 



Mayor Dorothy Finner 
The Town of Almonte 
Post Office Box 400 
14 Bridge Street 
Almonte, Ontario 
KOA lAO 



Mayor Aurele Foumier 
The Town of Vankleek Hill 
Post Office Box 40 
1 1 Queen Street 
Vankleek Hill, Ontario 
KOB IRO 



Mayor Ben Franklin 
The City of Nepean 
Nepean Civic Square 
101 Centrepointe Drive 
Nepean, Ontario 
K2G5K7 



Mayor Doug Hayes 

The Separated Town of Prescott 

Post Office Box 160 

360 Dibble Street West 

Prescott, Ontario 

KOE ITO 



Mayor Jacqueline Holzman 

The City of Ottawa 

CityHaU 

111 Sussex Drive 

Ottawa, Ontario 

KIN 5A1 



Mayor Ron Martelle 
The City of Cornwall 
Post Office Box 877 
360 Pitt Street 
Cornwall, Ontario 
K6H 5T9 



Mayor Dennis Staples 

The Separated Town of Smiths Falls 

Post Office Box 695 

Town Hall 

77 Beckwith Street North 

Smiths Falls, Ontario 

K7A4T6 



Mayor Lana Marsh 

The Town of Perth 

Town Hall 

80 Gore Street East 

Perth, Ontario 

K7H1H9 



Mayor Merle Nichols 
The City of Kanata 
580 Terry Fox Drive 
Kanata, Ontario 
K2L4C2 



Mayor Bruce Wilson 

The Separated Town of Gananoque 

Post Office Box 100 

Town Hall 

38 King Street East 

Gananoque, Ontario 

K7G2T6 



1*1 



Statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



Le 14 septembre 1995 



Monsieur Guy Cousineau 

Maire 

Ville de Vanier 

300, avenue White Fathers 

Vanier (Ontario) 

KIL 7L5 

Monsieur le Maire, 

Le prochain Recensement du Canada aura lieu le mardi 14 mai 
1996. Par la presente, je desire soUiciter votre appui a notre campagne visant a 
sensibiliser les gens a I'importance du Recensement de 1996 et a encourager la 
participation de toute la population. 

Les renseignements recueillis dans le cadre du Recensement de la 
population et du Recensement parallele de I'agriculture nous permettent de faire le 
portrait actuel de la societe canadienne, laquelle est en constante evolution. H 
importe que tous les gens vivant au Canada comprennent I'importance du 
recensement et qu'ils soient prets a remplir un questionnaire. En communiquant le 
message du recensement a vos employes et au grand public, la viUe de Vanier 
contribuerait de fafon remarquable a I'atteinte de cet objectif. 

Vous pourriez concretiser cet appui en inserant des encarts dans les 
enveloppes de paye des employes, en publiant des articles dans vos bulletins 
d' information ou encore en annon9ant a vos citoyens que le recensement a lieu le 
14 mai 1996. 

David Desormeaux, des Communications du recensement, 
communiquera avec votre bureau au cours des prochaines semaines afin de 
discuter des moyens a prendre pour promouvoir le Recensement de 1996. Si vous 
desirez obtenir de plus amples renseignements, n'hesitez pas a communiquer avec 
David au (613) 951-6127. 

...12 



C E N S IS ■ 19 9 6 • RECENSEMENT 



Canada 



In! ~ ▼ ^mju 



Count X(mi\\ In! '^ ^a^ti k nombre! 



J'espere que nous pourrons compter sur votre appui pour assurer le 
succes du Recensement de 1996. 

Veuillez agreer, Monsieur le Maire, I'expression de mes sentiments 
les meilleurs. 





Beiioit Laroche 

Chef du Recensement de 1996 



Monsieur Guy Cousineau 

Ma ire 

Ville de Vanier 

300, avenue White Fathers 

Vanier (Ontario) 

KIL 7L5 



Monsieur Yves Drouin 
Ma ire 

Ville de Hawkesbury 
600, rue Higginson 
Hawkesbury (Ontario) 
K6A IHl 



Monsieur Jean-Pierre Pierre 

Maire 

Ville de Rockland 

Case postale 909 

1560, rue Laurier 

Rockland (Ontario) 

K4K 1L5 



1*1 



Statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



September 14, 1995 



Mr. Ronald Larkin 

Director of Education 

The Carleton Roman Catholic School Board 

1695 Merivale Road 

Ottawa, Ontario 

K2G3R4 

Dear Mr. Larkin: 

The next Census of Canada will take place on Tuesday, 
May 14, 1996. I am writing to enlist your support in a campaign to increase 
awareness of the 1996 Census and to encourage full public participation. 

The information collected by the Census of Population and the 
concurrent Census of Agriculture provides an accurate portrait of the ever- 
changing face of Canadian society. It is important that all persons living in Canada 
understand the value of the Census and be motivated to complete their 
questionnaires. The support of The Carleton Roman CathoUc School Board in 
bringing the Census message to your employees, to the general public and to 
students would be an important contribution to this objective. 

This support could include activities such as inserts in employee pay 
envelopes, articles in newsletters or putting the Census logo on printed material. 
In addition. Statistics Canada has developed a series of innovative, reusable 
classroom materials specifically designed to create awareness and understanding of 
the census among elementary and secondary school students. 

David Desormeaux, of Census Communications, will be contacting 
your office within the next few weeks to discuss various approaches for promoting 
the 1996 Census. Should you wish further information, please feel fi-ee to contact 
David at (613) 951-6127. 

...12 



C E N S n • 19 9 6 ■ R E C E N S 



Canada 






Count Yourself In! ^ Soyez du nombre! 



-2- 



a success. 



I hope that we can count on your support to make the 1 996 Census 

Yours sincerely. 





C^ 



Benoit Laroche 
1996 Census Manager 



Mr. Ronald Larkin 

Director of Education 

The Carleton Roman Catholic School Board 

1695 Merivale Road 

Ottawa, Ontario 

K2G3R4 



Ms. Carol Parker 

Chairman of the Board 

The Carleton Board of Education 

133 Greenbank Road 

Ottawa, Ontario 

K2H6L3 



Mr. Frank Kinsella 

Secretary 

Leeds & Grenville County Board of Education 

25 Central Avenue West 

Brockville, Ontario 

K6V 4N6 



Mr. Bill Gowling 

Chairperson 

Ottawa Board of Education 

330 Gihnour Street 

Ottawa, Ontario 

K2P0P9 



Mr. Dennis Nolan 

Director of Education 

Ottawa Roman Catholic Separate School Board 

140 Cumberland Street 

Ottawa, Ontario 

K1N7G9 



Mr. Jim Rahn 

Director of Education 

Prescott-Russell County Board of Education 

411 Stanley Street 

Hawkesbury, Ontario 

K6A3E8 



Mr. Jim Dilmarter 
Director of Education 
Stormont, Dundas & Glengarry 
Public School Board 
902 Second Street West 
Cornwall, Ontario 
K6H 5S6 



Mr. W. John Laughlin 

Director of Education 

Lanark County Board of Education 

15 Victoria Street 

Perth, Ontario 

K7H2H7 



Dr. William Crossan 

Director of Education 

Prescott-Russell English Catholic School Board 

Post Office Box 939 

Rockland, Ontario 

K4K 1L6 



Mr. Frank Musca 

Director of Education 

Lanark, Leeds and Grenville County 

Roman Catholic Board of Education 

Post Office Box 427 

Smiths Falls, Ontario 

K7A4T4 



1^1 



statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



Le 14 septembre 1995 



Monsieur Ronald Lalonde 

President du Conseil 

Conseil des ecoles catholiques Prescott-Russell 

Case postale 570 

L'Orignal (Ontario) 

KOB IKO 

Monsieur, 

Le prochain Recensement du Canada aura lieu le mardi 
14 mai 1996. Par la presente, je desire soUiciter votre appui a notre campagne 
visant a sensibiliser les gens a I'importance du Recensement de 1996 et a 
encourager la participation de toute la population. 

Les renseignements recueillis dans le cadre du Recensement de la 
population et du Recensement parallele de 1' agriculture nous permettent de faire le 
portrait actuel de la societe canadienne, laquelle est en constante evolution. II 
importe que tous les gens vivant au Canada comprennent I'importance du 
recensement et qu'ils soient prets a remplir un questionnaire. En communiquant le 
message du recensement a vos employes, au grand public et a vos eleves, le 
Conseil des ecoles catholiques Prescott-Russell contribuerait de fa9on remarquable 
a I'atteinte de cet objectif. 

Vous pourriez concretiser cet appui en inserant des encarts dans les 
enveloppes de paye des employes, en publiant des articles dans vos bulletins 
d' information ou encore en imprimant le logo du recensement sur des documents. 
Par ailleurs, Statistique Canada a confu une serie de produits pedagogiques 
innovateurs et reutilisables visant specialement a faire connaitre le recensement aux 
eleves du primaire et du secondaire. 

...12 



R E C E N S 



Canada 



fn' ▼ Smw 



Count Yourself In! '^ Soyez du nombre, 



-2 



David Desormeaux, des Gommunications du recensement, 
communiquera avec votre bureau au cours des prochaines semaines afin de 
discuter des moyens a prendre pour promouvoir le Recensement de 1996. Si vous 
desirez obtenir de plus amples renseignements, n'hesitez pas a communiquer avec 
David au (613) 951-6127. 

J'espere que nous pourrons compter sur votre appui pour assurer le 
succes du Recensement de 1996. 

Veuillez agreer, Monsieur, I'expression de mes sentiments les 
meilleurs. 







Benoit Laroche 

Chef du Recensement de 1996 



Monsieur Ronald Lalonde 

President du Conseil 

Conseil des 6coles catholiques Prescott-Russell 

Case postale 570 

L'Orignal (Ontario) 

KOB IKO 



Monsieur Roger Davidson 

Directeur general et secretaire 

Conseil des ecoles catholiques Stormont, 

Dundas et Glengarry 

1104, 1" Rue est 

Cornwall (Ontario) 

K6H 1N6 



Monsieur Robert Pilon 
Directeur general 
Conseil scolaire de langue 
franfaise d'Ottawa-Carleton 
1420, place Blair 
Gloucester (Ontario) 
KIJ 9L8 



1*1 



statistics Statistique 
Canada Canada 

Ottawa, Canada 
K1A 0T6 



September 14, 1995 



Mr. William J. Toppeta 

President and Chief Executive Officer 

Metropolitan Life Insurance Company 

99 Bank Street 

Ottawa, Ontario 

K1P5A3 

Dear Mr. Toppeta: 

The next Census of Canada will take place on Tuesday, 
May 14, 1996. I am writing to enlist your support in a campaign to increase 
awareness of the 1996 Census and to encourage full public participation. 

The information collected by the Census of Population and the 
concurrent Census of Agriculture provides an accurate portrait of the ever- 
changing face of Canadian society. It is important that all persons living in Canada 
understand the value of the Census and be motivated to complete their 
questionnaires. The support of the Metropolitan Life Insurance Company in 
bringing the Census message to your employees and to the general public would be 
an important contribution to this objective. This support could include activities 
such as inserts in employee pay envelopes, articles in newsletters or putting the 
Census logo on products or printed material. 

David Desormeaux, of Census Communications, will be contacting 
you within the next few weeks to discuss various approaches for promoting the 
1996 Census. Should you wish further information, please feel fi-ee to contact 
David at (613) 951-6127. 

...11 



CENSUS ■ I H 6 ■ R E C t N S E M E N T 



Canada 






Count Yourself In! ^ Soye; du nombre! 



-2 



The active role played by many private and public sector 
organizations helped make the 1991 Census a success. I hope that we can count 
on your support in 1996. 



Yours sincerely. 




■le..^ 



Benoit Laroche 
1996 Census Manager 



Mr. William J. Toppeta 

President and Chief Executive Officer 

Metropolitan Life Insurance Company 

99 Bank Street 

Ottawa, Ontario 

K1P5A3 



Mr. Brian Hewat 

President and Chief Executive Officer 

Bell Northern Research 

3500 Carling Avenue 

Post Office Box 3511 

Ottawa, Ontario 

K2H8E9 



Mr. David Hanulton 

President and Chief Executive Officer 

Bradson Security 

440 Laurier Avenue West 

Ottawa, Ontario 

KIR 7X6 



Mr. M. U. Potter 

Chairman and Chief Executive Officer 

Cognos Incorporated 

3755 Riverside Drive 

Post Office Box 9709 

Ottawa, Ontario 

K1G3Z4 



Dr. James Nininger 

President and Chief Executive Officer 

Conference Board of Canada 

255 Smyth Road 

Ottawa, Ontario 

KIH 8M7 



Mr. E.F. Boswell 

President 

Eddy Paper Company Limited 

Post Office Box 3521, Station C 

Ottawa, Ontario 

Kl Y 4L5 



Mr. Tom Vassiliades 
Chief Executive Officer 
Gandalf Technologies 
130 Colonade Road South 
Ottawa, Ontario 
K2E7M4 



Mr. Douglas Fee 

General Manager 

Hydro-Electric Commission of the City of 

Gloucester 

Post Office Box 9800, Station C 

Gloucester, Ontario 

K1G4C1 



Mr. Arthur Emmett 
General Manager 
Hydro-Electric Commission 
of the City of Nepean 
1970 Merivale Road 
Post Office Box 5153, LCD Merivale 
Nepean, Ontario 
K2G1G3 



Mr. C.F. Kropp 
General Manager 
Hydro-Electric Commission 
ofthe City of Ottawa 
Post Office Box 18700 
Ottawa, Ontario 
K1V3S4 



Mr. Guy